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DESIGN-FORWARD REMODELING FOR SAN FRANCISCO’S UNIQUE HOMES
WE PRESERVE WHAT GIVES HOMES IN THE CITY CHARM AND CHARACTER WHILE THOUGHTFULLY EVOLVING THEM FOR MODERN LIVING.
EXPLORE WHAT'S POSSIBLE IN YOURS
REIMAGINE YOUR SPACEREIMAGINE YOUR SPACE
REIMAGINE YOUR SPACE
WE WORK EXCLUSIVELY IN THE 7X7 AND KNOW ITS HOMES BY HEART.
HOW THEY WERE BUILT, HOW THEY’VE AGED, AND WHAT THEY NEED TO LIVE WELL.
OUR WORK BEGINS BY LISTENING, TO THE HOUSE AND TO THE PEOPLE WHO LIVE INSIDE IT, CONSIDERING EVERY DETAIL AS PART OF A CONNECTED WHOLE.
WE DESIGN AND BUILD WITH ATTUNEMENT, PARTNERING WITH YOU TO STEWARD CHARACTER, PROTECT INTEGRITY, AND SHAPE WHAT YOUR HOME BECOMES NEXT.
STEP INSIDE OUR PROJECTS
A TEAM WHO’S ALL IN.
We’re a full-service design-build firm specializing in design-forward remodeling grounded in preservation, building science, and craftsmanship. Our team comprehensively handles everything — from feasibility and permitting to design development and construction — ensuring each phase informs the next.
Whether you’re opening up a kitchen, reworking a floor plan, or taking on a full-home remodel, we’re here to guide what is often a messy, uncertain process with cohesion, ease and attunement.
PARTNERS IN THE PROCESS
PROCESS, INTEGRATED.
When design and construction happen together, everything holds better. From the very beginning, we’re designing towards what’s buildable, what’s within reach, and what will actually support the way you live.
You won’t be handed plans that overshoot your budget or neglects the needs of your home. Instead, you get a team that’s aligned on your goals, working in step from first sketch to final finish. It’s not just efficient. It’s grounding. And it means your remodel starts from a place of clarity and alignment.
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WHAT IT’S LIKE TO WORK WITH US
WE UNCOVER WHAT’S WORTH PRESERVING, REFINE WHAT NEEDS RETHINKING, AND BUILD SO YOUR HOME INTENTIONALLY SUPPORTS THE WAY YOU LIVE; USING NATURAL MATERIALS, DESIGN THAT FEELS LIKE IT’S ALWAYS BELONGED, AND CRAFTSMANSHIP THAT OFFERS A QUIET SENSE OF JOY EVERY DAY.
THE WORK WE’RE KNOWN FOR
“415 IS UNIQUE AND HAS A COMPETITIVE EDGE IN THAT THEY PROVIDE DESIGN AND CONSTRUCTION. WE WERE DOING A PARTIAL REMODEL AND LIVED IN OUR HOME WHILE IT WAS BEING REMODELED, SO WE NEEDED THE RIGHT TEAM. 415 DID A GREAT JOB. THEY WERE PROMPT, COMMUNICATIVE, HIGHLY KNOWLEDGEABLE, AND PROFESSIONAL. OUR BUILDING IS 90 YEARS OLD AND HAS MANY CHALLENGING ISSUES. 415 HANDLED THEM ALL. THEY STAND BY THEIR WORK. AFTER THE PROJECT IS COMPLETED AND SIGNED OFF ON, THEY RESPOND PROMPTLY IF YOU NEED THEM.”
— I.K., SF HOMEOWNER
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©2025 415 Remodeling Inc.
2261 Shafter Avenue
San Francisco, CA 94124
(415) 742-8322
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◈ Interior Pages — 12 pages crawled415 Digest — Your Place for Remodeling Insights in San Francisco — 415 Remodeling Inc. 0 Skip to Content MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu Folder: MENU Back The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Bee Rasmussen 12/17/25 Bee Rasmussen 12/17/25 A Letter About Not Tearing Everything Apart Not all transformations arrive with dust and demolition and lots of intrusion. We’ve seen plenty of both, and more often than not, the real work (that brings the sighs of relief) begins much earlier with a few lines on a page and the comforting thought that you don’t need to tear everything apart to make things better. Here’s a note from us about this that might soothe the anxiety about your next project. Read More Bee Rasmussen 9/24/25 Bee Rasmussen 9/24/25 Who Says Waterproofing Has to Be the Unsexy Hero of San Francisco Homes? No one brags about waterproofing, but it’s the difference between a home that feels solid and one that’s quietly falling apart. In San Francisco’s fog and salt air, your siding & exterior construction does more than you may think Read More Bee Rasmussen 8/21/25 Bee Rasmussen 8/21/25 What Would Change if Your Home Began to Truly Sustain You? Our homes witness our quietest rituals; the cereal bowl left in the sink, the floorboard that gives away your steps, the sigh when you finally collapse at the end of the day. And yet, in a culture obsessed with speed and shortcuts, we’ve forgotten how much care our homes truly need. The question I keep circling back to is this: how do we return to living in ways that enrich us, sustainably? Because somewhere along the way, we traded durability for disposability, and our homes, and our lives, are asking us to choose differently. Read More Bee Rasmussen 7/29/25 Bee Rasmussen 7/29/25 Why Does It Cost So D*Mn Much to Remodel in San Francisco? Thinking about remodeling in San Francisco and wondering why the price tag feels... absurd? You’re not alone. We break down where the money goes, what’s behind the sticker shock, and how working with a design-build team (like us) may bring more clarity and strategy to the whole thing. Read More Bee Rasmussen 7/12/25 Bee Rasmussen 7/12/25 I Work With San Francisco Homeowners Every Day. Here’s What I Wish More People Knew About Buying a Fixer-Upper, or Any Old Home, in the City. I talk to a lot of first-time homeowners who’ve just bought a fixer in San Francisco, and the story is almost always the same: the charm was undeniable, the deal felt right, and now they’re knee-deep in systems they didn’t know were failing. If that’s you; overwhelmed, discouraged, but still determined, you’re not alone. I wrote this to help you feel a little more prepared, a little more grounded, and a little less like you’re the only one figuring it out as you go. Read More Bee Rasmussen 3/3/25 Bee Rasmussen 3/3/25 Untapping the Potential of Your San Francisco Garage for Functional Living Space When homeowners look for ways to maximize their living space, garages often hold untapped potential. In this recent project, our team transformed half of a standard San Francisco garage into a warm and practical addition—complete with a new entryway, foyer, bedroom, bathroom, and storage—all while maintaining a one-car garage. The result? A seamless extension of the home that feels intentional, efficient, and built to last. Read More Bee Rasmussen 11/12/24 Bee Rasmussen 11/12/24 No More Squeezing By: A Dual-Cook Kitchen Transformation Tired of doing the “kitchen shuffle” every time they cooked, this culinary duo knew it was time for a change. Their outdated 80s kitchen, with its cramped layout and low lighting, just wasn’t cutting it. They dreamed of a space where they could work side by side—no more squeezing past each other or fighting for counter space. With a smart new layout, added storage, and a stunning skylight, this kitchen remodel brought their vision to life. Now, they finally have a functional, stylish hub where they can cook together in harmony. Read More Bee Rasmussen 10/24/24 Bee Rasmussen 10/24/24 A Bathroom Built to Grow: Smart Solutions and Playful Design for a Family on the Move In this playful yet sophisticated bathroom remodel, 415 Remodeling transformed a tricky space into a functional haven for a growing family. With the addition of a tub, custom shower niches, and innovative mirror placement, the design seamlessly blends practicality with creativity. A standout feature is the binary code tile, a tech-inspired element that adds a personal touch and reflects the family’s unique style. Read More Hayley Alexander 9/27/24 Hayley Alexander 9/27/24 “San Francisco Summer; Seasonal Intentions and Embracing the Shift” Hayley from 415 Remodeling here, How’s the start of our ‘San Francisco Summer’ treating you? Out here in the Sunset District, I’m personally looking forward to fewer visits from Karl, gentler swells, and a cheeky beach bonfire or two. There’s a different feeling in the air this time of year! Here are a few other things on my “Seasonal Vision” list: Read More Bee Rasmussen 8/17/24 Bee Rasmussen 8/17/24 Our Non-Negotiables for Remodeling Historic Homes in San Francisco 415 Remodeling is not your average San Francisco Design and Build firm. President and seasoned builder Bill says, “We’ll turn down a project if it means entirely gutting the interior of a Victorian.” Hayley, tenured designer, added, “We're tired of seeing realtors and uninformed homeowners put 'lipstick on a pig' by gutting historic San Francisco homes and painting over original moldings. These superficial renovations erase unique character and charm, turning distinctive properties into bland, cookie-cutter replicas.” Learn about our do's and don'ts with historic San Francisco homes. Read More Bee Rasmussen 8/9/24 Bee Rasmussen 8/9/24 Offering a Thoughtful, Alternative Remodeling Experience for San Francisco Homeowners Tired of Remodeling Nightmares? Design-Build to the Rescue! Ditch the hassle of juggling multiple contractors and surprises. Our design-build approach streamlines your remodeling project, tackling issues on the spot and saving you time and money. Find out how our all-in-one team makes your renovation stress-free and efficient. Read More ©2025 415 Remodeling Inc. 2261 Shafter Avenue San Francisco, CA 94124 (415) 742-8322 License #1009633 Projects About Team Careers Contact Accessibility Privacy Get the Occasional Note from Us Helpful home tips, humor and insights for the San Francisco homeowner. Email Address Sign Up We respect your privacy. Thank you! Privacy Policy — 415 Remodeling Inc. 0 Skip to Content MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu Folder: MENU Back The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Privacy policy Your privacy is important to us. It is 415 Remodeling, Inc.’s policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, 415remodeling.com , and other sites we own and operate. Information We Collect Information we collect includes both information you knowingly and actively provide us when using or participating in any of our services and promotions, and any information automatically sent by your devices in the course of accessing our products and services. Log Data When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, other details about your visit, and technical details that occur in conjunction with any errors you may encounter. Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons. Personal Information We may ask for personal information which may include one or more of the following: Name Email Legitimate Reasons for Processing Your Personal Information We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information that is reasonably necessary to provide our services to you. Collection and Use of Information We may collect personal information from you when you do any of the following on our website: Sign up to receive updates from us via email or social media channels Use a mobile device or web browser to access our content Contact us via email, social media, or any similar technologies When you mention us on social media We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes: We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes: to enable you to customize or personalize your experience of our website for advertising and marketing, including sending you promotional information about our products and services and information about third parties that we consider may be of interest to you Please be aware that we may combine information we collect about you with general information or research data we receive from other trusted sources. Security of Your Personal Information When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, or modification. Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security. We will comply with laws applicable to us in respect of any data breach. You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services. How Long Do We Keep Your Personal Information We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. If your personal information is no longer required, we will delete it or make it anonymous by removing all details that identify you. However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, historical research purposes, or statistical purposes. Children’s Privacy We do not aim any of our products or services directly at children under the age of 13, and we do not knowingly collect personal information about children under 13. Disclosure of Personal Information to Third Parties We may disclose personal information to: a parent, subsidiary, or affiliate of our company third-party service providers for the purpose of enabling them to provide their services, for example, IT service providers, data storage, hosting and server providers, advertisers, or analytics platforms our employees, contractors, and/or related entities our existing or potential agents or business partners sponsors or promoters of any competition, sweepstakes, or promotion we run courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights third parties, including agents or sub-contractors, who assist us in providing information, products, services, or direct marketing to you third parties to collect and process data International Transfers of Personal Information The personal information we collect is stored and/or processed where we or our partners, affiliates, and third-party providers maintain facilities. Please be aware that the locations to which we store, process, or transfer your personal information may not have the same data protection laws as the country in which you initially provided the information. If we transfer your personal information to third parties in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law, and (ii) we will protect the transferred personal information in accordance with this privacy policy. Your Rights and Controlling Your Personal Information You always retain the right to withhold personal information from us, with the understanding that your experience of our website may be affected. We will not discriminate against you for exercising any of your rights over your personal information. If you do provide us with personal information you understand that we will collect, hold, use, and disclose it in accordance with this privacy policy. You retain the right to request details of any personal information we hold about you. If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such a person’s consent to provide the personal information to us. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time. We will provide you with the ability to unsubscribe from our email database or opt out of communications. Please be aware we may need to request specific information from you to help us confirm your identity. If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date. If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our invest Careers at 415 Remodeling | Build Meaningful Work in San Francisco — 415 Remodeling Inc. 0 Skip to Content MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu Folder: MENU Back The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Shape the Homes & Stories of San Francisco 415 Remodeling is growing, and we’re looking for people who see this work the way we do; as equal parts craft, connection, and care. Explore open roles and see if your talent belongs here: Procurement Specialist (415 Remodeling) At a Glimpse: The organizational backbone of the remodeling process; ensuring every material, fixture, and finish is specified, ordered, tracked, and delivered with precision. This role bridges Design, Project Management, and the field to keep jobsites running smoothly. Core Focus Areas: Material Takeoffs & Specifications — Quantify and document every finish item from plans (tile, stone, lighting, hardware, plumbing, appliances, etc.). Purchasing & Tracking — Request quotes, manage purchase orders, monitor lead times, and coordinate deliveries. Project Coordination — Partner with design and site teams to ensure materials align with schedule, budget, and design intent. Documentation & Systems — Maintain accurate procurement trackers, spec binders, and digital records in Asana, Google Workspace, and Dropbox. Vendor Management — Build relationships with reps and suppliers, resolve issues, and keep pricing and inventory data current. You’re a good fit if you: Have 3+ years in residential construction or interiors with purchasing experience. Are detail-oriented, calm under shifting priorities, and fluent in spreadsheets. Value precision, accountability, and good communication. Details: Full-time , on-site in San Francisco with periodic jobsite and vendor visits Salary: $90,000 – $110,000 Benefits: Health & dental insurance, paid time off & holidays, professional development support, and a growth path toward Senior Procurement or Operations. View the full role and application details here. Marketing Specialist (Aaron Gordon Construction | 415 Remodeling | Heirloom Builders) At a Glimpse: A hybrid creative–strategic role shaping how the three sister brands show up in the world. You’ll partner directly with the Marketing Director to plan, create, and execute campaigns that elevate visibility, attract the right clients, and tell meaningful stories about the work. Core Focus Areas: Campaign Strategy & Execution — Plan and manage integrated campaigns (social, paid, email, and web) to drive qualified leads. Storytelling & Content Creation — Write, design, and produce digital content (graphics, videos, carousels, blogs, ads) that reflect each brand’s voice and values. Brand Positioning & Consistency — Tailor messaging for homeowners, architects, and designers while maintaining alignment across all three companies. Analytics & Optimization — Track and analyze results, refine strategies, and manage ad performance (Meta, Google, LinkedIn). Collaboration — Work closely with the Marketing Director, photographers, and creative partners to bring campaigns to life. You’re a good fit if you: Have 3–5 years of marketing experience in a design-forward or service-based field. Are curious, emotionally intelligent, and self-directed. Understand that great marketing starts with empathy and intention. Details Full-time , hybrid remote + on-site (local candidates only) Salary: $90,000 – $100,000 DOE Benefits: Health & dental insurance, paid time off & holidays, professional development support, and a growth path toward Marketing Manager. View the full role and application details here. Why join the team? This isn’t just construction. It’s a team with vision; seeing a home, and a process, all the way through. At 415 Remodeling, we help people live better in their homes by treating each project as something worth doing exceptionally well. That means design that’s intentional, materials that last, and craftsmanship that holds up; not just for the next walkthrough, but for the next generation. We’re a growing, driven team that takes pride in delivering work that reflects care at every level - from how we communicate to how a cabinet line meets a wall. We set a high bar for ourselves because our clients trust us to. And because we genuinely believe the details matter. The people who thrive here have vision and follow-through. They think critically, communicate clearly, and don’t settle for almost right. We’re building a team that stands behind its work, and each other. Get a glimpse of life at 415. follow us on social. View this profile on Instagram 415 Remodeling, Inc. Design Build Remodelers (@ 415remodeling ) • Instagram photos and videos ©2025 415 Remodeling Inc. 2261 Shafter Avenue San Francisco, CA 94124 (415) 742-8322 License #1009633 Projects About Team Careers Contact Accessibility Privacy Get the Occasional Note from Us Helpful home tips, humor and insights for the San Francisco homeowner. Email Address Sign Up We respect your privacy. Thank you! Our Team of In-House Designers and Craftsmen — Design Build General Contractor San Francisco — 415 Remodeling Inc. 0 Skip to Content MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu Folder: MENU Back The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Meet the Team Hayley Alexander Owner & Design Director Aaron Gordon President & CEO Bee Rasmussen Owner & Client Experience Director Kiley Trudeau Senior Designer Nathaniel Beilby Project Manager Luis L. Carpenter Lokai A.K.A “The Bun” Job Dog Kilmer A.O. Support Carpenter William A. Carpenter A Team Who’s All in. “The team was terrific, the craftsmanship was superb, and it was a great pleasure to work with such a professional and personable bunch of people. I have to give thanks to the 415 Remodeling team for all they did on and in connection with my project. We were very lucky to get to work with you all.” -D.B., SF Homeowner Our Origins 415 Remodeling was founded as a specialized division of Aaron Gordon Construction (AGC) to meet the demand for high-quality, full-service remodeling in San Francisco. Recognizing the need for a streamlined design-build approach, Aaron Gordon partnered with Bill Johnson in 2014, bringing together their expertise in construction management and residential renovations to offer a seamless experience for homeowners. In 2015, Hayley Alexander joined as an educated and skilled Interior Designer, adding her skills to the team’s construction capabilities. Together, they provide tailored remodeling solutions, ensuring each project is both functional and client-focused, while maintaining a commitment to craftsmanship and the unique needs of San Francisco homes. In 2025, our co-founder and president Bill Johnson passed away. Bill was a steady force, a generous presence, and someone whose integrity and humor shaped every part of 415 Remodeling. His legacy lives on in the way we care for our clients, support one another, and build with intention in the city he loved. Bill Johnson, Owner & Founder and Hayley Alexander, Owner & Design Director Honoring Bill Johnson Honoring Bill Johnson We’re Ready to Build You Something Lasting & Memorable We design with care, build with intention, and don’t flinch when things get messy. if you’re ready for a remodel that feels like you, and a team that has your back the whole way through, we’re ready when you are. Let's Connect Let's Connect ©2025 415 Remodeling Inc. 2261 Shafter Avenue San Francisco, CA 94124 (415) 742-8322 License #1009633 Projects About Team Careers Contact Accessibility Privacy Get the Occasional Note from Us Helpful home tips, humor and insights for the San Francisco homeowner. Email Address Sign Up We respect your privacy. Thank you! Accessibility Statement — 415 Remodeling Inc. 0 Skip to Content MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu Folder: MENU Back The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Accessibility Statement 415 Remodeling, Inc. is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards. Conformance Status The Web Content Accessibility Guidelines (WCAG) define requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA. 415 Remodeling, Inc. is partially conformant with WCAG2.1, level AA. Partially conformant means that some parts of the site do not fully conform to the accessibility standard (yet). Importance of Accessibility Inclusiveness is very important to 415 Remodeling, Inc. We are working towards making our website fully conformant with the most recent Web Content Accessibility Guidelines (WCAG) and are doing so with the help of our website auditor and our web development team. Feedback We welcome your feedback on the accessibility of the Aaron Gordon Construction website. Please let us know if you encounter accessibility barriers on our website. Phone: 415−742−8322 Email:
[email protected] Postal address: 2261 Shafter Avenue, San Francisco, CA 94124 We try to respond to feedback within 5 days. ©2025 415 Remodeling Inc. 2261 Shafter Avenue San Francisco, CA 94124 (415) 742-8322 License #1009633 Projects About Team Careers Contact Accessibility Privacy Get the Occasional Note from Us Helpful home tips, humor and insights for the San Francisco homeowner. Email Address Sign Up We respect your privacy. Thank you! Our Process — Seamless Remodeling Experience — Best Design Build General Contractors — 415 Remodeling Inc. 0 Skip to Content MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu Folder: MENU Back The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Homes in San Francisco come with character and challenges. Old bones. Odd layouts. Stories already written, and new ones waiting to unfold. You might have found yourself here because… → You know your home needs updates, but the starting point isn’t clear. → You want to honor what’s already good while bringing in what’s next. → You’ve had a remodel go sideways, and don’t want to relive the chaos. → You’re not looking for flash, you’re looking for something lasting. → You need real clarity on cost, design, and what it’ll actually take. Whatever brings you here, we’re glad you landed. Keep scrolling, we’ll show you how this can all come together. What we bring to the table. We’re a full-service design-build firm serving as advisors and advocates for San Francisco homeowners ready to reimagine their space with intention. From design through construction, we guide the process with clarity, creativity, and a deep understanding of how homes really work. We care about the final result, but we care just as much about how you get there. That means thoughtful design, grounded decisions, and a process built on trust. Remodeling isn’t just the outcome. It’s the experience. Our three-phase process keeps things clear and collaborative from the very beginning. It’s how we turn complex San Francisco remodels into thoughtful, livable homes; without the handoffs, surprises, or costly detours. Discover • Develop • Build • Discover • Develop • Build • Discover • Develop • Build • Phase No. 1: Discover Before we design, we listen. We learn how you live, what matters most, and what your home is asking for. Together, we define priorities, explore constraints, and lay the groundwork for a design that fits your needs and your budget. Key Deliverables Existing site documentation, feasibility research, preliminary budget range & costs, early conceptual direction. Phase No. 2: Develop Here’s where your vision takes shape. We refine the design, finalize floor plans, choose materials & finishes, and engineer every detail to ensure the build is seamless. Our team handles permitting, coordinates with vendors, and prepares your project for construction. Key Deliverables Final drawings and design package, material selections, detailed scope of work, construction timeline, and a fixed-price contract. Phase No. 3: Build With plans in hand and details dialed, we bring it to life; carefully, cleanly, and with precision. We manage the build from demo to move-in, keeping you informed and supported the whole way through. And it doesn’t end there; our team is here for punch list walkthroughs, post-construction check-ins, and the questions that come up long after the dust settles. Key Deliverables Fixed-price construction contract, consistent site updates, a smooth build, and a finished space that reflects your life. What Grounds Us 01 Beyond Pretty We believe beauty follows function. Our work supports health, safety, and resilience, because a beautiful home should feel good to live in. And shouldn’t keep you up at night. 02 Design with Reality in the Room We lead with empathy and practicality. Our design-build model is grounded in how things actually get built so your home doesn’t just look right, it works right too. 03 The Luxury of Clarity We believe transparency is its own kind of luxury. Our process gives you clarity around timelines, budgets, and decisions so you always know what’s coming. 04 Preserve What Matters In San Francisco, the old has value and history. We design for modern living with reverence for the good bones, the original charm, the things worth keeping. 05 Partnerships of Trust That’s what we’re here for. We guide the process with care and curiosity, helping you make confident choices that support your life now and later. More On Our Design Philosophy More On Our Design Philosophy Your Home Has More to Offer You, Let’s Uncover It. Whether you’re dreaming, planning, or knee-deep in overwhelm, we meet you where you are, with a process built for San Francisco homes and the people who live in them. Let’s talk about what’s possible, what’s practical, and how to move forward with care. How Do You Want to Live Better? How Do You Want to Live Better? ©2025 415 Remodeling Inc. 2261 Shafter Avenue San Francisco, CA 94124 (415) 742-8322 License #1009633 Projects About Team Careers Contact Accessibility Privacy Get the Occasional Note from Us Helpful home tips, humor and insights for the San Francisco homeowner. Email Address Sign Up We respect your privacy. Thank you! Our Portfolio — San Francisco Design Build Contractor — 415 Remodeling Inc. 0 Skip to Content MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu Folder: MENU Back The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Featured Work Design Led Rooted Enduring Resonant Washington Street In this Presidio Heights home, much of the structure was taken down to the studs, but its soul remained our guide. The remodel began at the height of COVID, during a time when the world stood still and San Francisco felt suspended. The home had been through years of delays, and the client came to us with a clear vision: to bring life, warmth, and meaning back into a space long held in limbo. That intention set the tone. Inspired by San Francisco artists like Koak, Dorothea Lange, and Ruth Asawa, the client imagined a space with a defined energy; soft, soulful, and deeply human. We sought to weave the old with the new, allowing history to echo gently through a modern renovation. “This project, to say the least, has been a bit depressing due to all the problems that have gone on for years now... In such an environment, it seems appropriate to create a home in which the hand worked object is celebrated.” - From the Client 29th Street This project began with a familiar dilemma: a too-small bathroom that couldn’t keep up with a growing family’s rhythms. With no tub for the kids, an awkward vanity tucked under two windows, and routines colliding in a single shared space, the design challenge was layered with real-life urgency. The parents wanted more than just function, they wanted a space that could grow with their children, honor their tech-forward lifestyle, and still feel elevated. So we reimagined everything. We carved space for a new tub, made room for movement, and solved the mirror mystery with smart, adjustable solutions. Dual shower niches future-proofed the layout, while swinging glass panels brought ease to nightly bath routines. And in a playful nod to the family’s personality, binary code tiles spelled out a secret message; tech-savvy, whimsical, and entirely their own. The result is a bathroom that doesn’t just meet the moment but evolves with it. “The binary code tile was a special touch that really reflects the family’s personality. It’s subtle, but it adds a layer of meaning and creativity to the bathroom.” - From the Designer Clarendon Avenue Perched high in Clarendon Heights, this full-home remodel reimagined the kitchen and four bathrooms with sleek intention and sculptural beauty. A once-underutilized closet now houses a temperature-controlled wine cellar, an elegant surprise tucked behind custom millwork. In the kitchen, we restructured the layout to frame sweeping city views from the new peninsula sink, anchoring the space with high-gloss Italian cabinetry and marble quartz countertops that cascade into waterfall edges. The primary bath is a true retreat: a generous steam shower built for two, a freestanding soaking tub, and a custom double vanity all speak to everyday luxury. Throughout the guest bathrooms, floor-to-ceiling tile and floating vanities amplify light and space, offering a serene, gallery-like feel. Clean lines, precise craftsmanship, and a focus on flow bring cohesion to this sophisticated San Francisco home. “We discovered some unexpected voids behind the walls and decided to turn that dead space into hidden storage. It’s one of those quiet luxuries; seamless to the eye, but incredibly useful in everyday life. The best design moments are often the ones you never see coming.” - From the Designer Luxe — Alabama Street 6th Avenue Ritch Street Ora 29th Street Washington San Carlos Waller Stanyan Clarendon 15th Avenue Hayes Street Modern Charm — Alabama Street Carnelian Bay Guerrero Street Bay Street We’re Ready to Build You Something Lasting & Memorable We design with care, build with intention, and don’t flinch when things get messy. if you’re ready for a remodel that feels like you, and a team that has your back the whole way through, we’re ready when you are. Let's Connect Let's Connect ©2025 415 Remodeling Inc. 2261 Shafter Avenue San Francisco, CA 94124 (415) 742-8322 License #1009633 Projects About Team Careers Contact Accessibility Privacy Get the Occasional Note from Us Helpful home tips, humor and insights for the San Francisco homeowner. Email Address Sign Up We respect your privacy. Thank you! Let's Talk About Your Project — Residential Remodel San Francisco and Bay Area — 415 Remodeling Inc. 0 Skip to Content MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu Folder: MENU Back The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Ready to Explore the Potential of Your Space? Let’s Chat. “When home projects can sometimes be dizzying (at the least!), we'll be undoubtedly going with Bill Johnson and 415 Remodeling because it's clear that their leadership is thoughtful, measured and most importantly, kind.” Israel G. San Francisco, CA FAQs How does the design and build process work? Our Design + Build approach means you work with one cohesive team from start to finish. We handle everything from design and permits to construction, ensuring a smooth and efficient remodeling experience. This integrated process helps reduce miscommunications and speeds up project timelines. What will my remodel cost? Remodel costs can vary significantly depending on the scope, the condition of your home, and your material choices. Since market values fluctuate, it’s tough to give an exact number without first understanding your wants/needs and conducting a feasibility study, assessing what’s behind your walls. However, opting for a design-build approach helps you better control your budget. Unlike traditional remodeling, where you might spend $40,000+ on architectural plans before even bidding out the project to contractors, our design and project development phase covers all the conceptual, schematic, and design work, poising your project for the build. Plus, our designers are consulting with our expert builders through the entire phase to ensure that the plans are buildable, and that you get exactly what you want. This work that occurs over about 3 months is covered by a flat retainer fee upfront. Once we’ve developed a close, realistic budget at the end of the phase, you still have the option to decide whether you want to proceed with the build based on that budget. How much does a kitchen or bathroom remodel typically cost in San Francisco? Kitchen and bathroom remodels in San Francisco are heavily influenced by market trends and the unique challenges of working in older homes. While it’s difficult to pin down a realistic cost before a feasibility study and understanding your vision, we can tell you that kitchen remodels in the city rarely start below $120,000 (for the ENTIRE project, design, permitting, materials and products, and labor) and go up from there. To get a realistic idea of your potential costs, we always recommend an initial in-home consultation with us to discuss the specific needs of your home! What should I expect during the initial consultation? During our initial phone call, we'll get to know your project needs and goals. If we’re a good match, we’ll schedule a site visit with our designer, and build expert to discuss your project in detail, talk about the feasible build options based on your homes current conditions, and give you transparent, realistic budget information. ALL FAQS ALL FAQS ©2025 415 Remodeling Inc. 2261 Shafter Avenue San Francisco, CA 94124 (415) 742-8322 License #1009633 Projects About Team Careers Contact Accessibility Privacy Get the Occasional Note from Us Helpful home tips, humor and insights for the San Francisco homeowner. Email Address Sign Up We respect your privacy. Thank you! Our Process — Seamless Remodeling Experience — Best Design Build General Contractors — 415 Remodeling Inc. 0 Skip to Content MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu Folder: MENU Back The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Homes in San Francisco come with character and challenges. Old bones. Odd layouts. Stories already written, and new ones waiting to unfold. You might have found yourself here because… → You know your home needs updates, but the starting point isn’t clear. → You want to honor what’s already good while bringing in what’s next. → You’ve had a remodel go sideways, and don’t want to relive the chaos. → You’re not looking for flash, you’re looking for something lasting. → You need real clarity on cost, design, and what it’ll actually take. Whatever brings you here, we’re glad you landed. Keep scrolling, we’ll show you how this can all come together. What we bring to the table. We’re a full-service design-build firm serving as advisors and advocates for San Francisco homeowners ready to reimagine their space with intention. From design through construction, we guide the process with clarity, creativity, and a deep understanding of how homes really work. We care about the final result, but we care just as much about how you get there. That means thoughtful design, grounded decisions, and a process built on trust. Remodeling isn’t just the outcome. It’s the experience. Our three-phase process keeps things clear and collaborative from the very beginning. It’s how we turn complex San Francisco remodels into thoughtful, livable homes; without the handoffs, surprises, or costly detours. Discover • Develop • Build • Discover • Develop • Build • Discover • Develop • Build • Phase No. 1: Discover Before we design, we listen. We learn how you live, what matters most, and what your home is asking for. Together, we define priorities, explore constraints, and lay the groundwork for a design that fits your needs and your budget. Key Deliverables Existing site documentation, feasibility research, preliminary budget range & costs, early conceptual direction. Phase No. 2: Develop Here’s where your vision takes shape. We refine the design, finalize floor plans, choose materials & finishes, and engineer every detail to ensure the build is seamless. Our team handles permitting, coordinates with vendors, and prepares your project for construction. Key Deliverables Final drawings and design package, material selections, detailed scope of work, construction timeline, and a fixed-price contract. Phase No. 3: Build With plans in hand and details dialed, we bring it to life; carefully, cleanly, and with precision. We manage the build from demo to move-in, keeping you informed and supported the whole way through. And it doesn’t end there; our team is here for punch list walkthroughs, post-construction check-ins, and the questions that come up long after the dust settles. Key Deliverables Fixed-price construction contract, consistent site updates, a smooth build, and a finished space that reflects your life. What Grounds Us 01 Beyond Pretty We believe beauty follows function. Our work supports health, safety, and resilience, because a beautiful home should feel good to live in. And shouldn’t keep you up at night. 02 Design with Reality in the Room We lead with empathy and practicality. Our design-build model is grounded in how things actually get built so your home doesn’t just look right, it works right too. 03 The Luxury of Clarity We believe transparency is its own kind of luxury. Our process gives you clarity around timelines, budgets, and decisions so you always know what’s coming. 04 Preserve What Matters In San Francisco, the old has value and history. We design for modern living with reverence for the good bones, the original charm, the things worth keeping. 05 Partnerships of Trust That’s what we’re here for. We guide the process with care and curiosity, helping you make confident choices that support your life now and later. More On Our Design Philosophy More On Our Design Philosophy Your Home Has More to Offer You, Let’s Uncover It. Whether you’re dreaming, planning, or knee-deep in overwhelm, we meet you where you are, with a process built for San Francisco homes and the people who live in them. Let’s talk about what’s possible, what’s practical, and how to move forward with care. How Do You Want to Live Better? How Do You Want to Live Better? ©2025 415 Remodeling Inc. 2261 Shafter Avenue San Francisco, CA 94124 (415) 742-8322 License #1009633 Projects About Team Careers Contact Accessibility Privacy Get the Occasional Note from Us Helpful home tips, humor and insights for the San Francisco homeowner. Email Address Sign Up We respect your privacy. Thank you! Design Build Remodeling & Interior Design | General Contractor San Francisco | 415 Remodeling, Inc. 0 Skip to Content MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu Folder: MENU Back The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Design-Forward Remodeling for San Francisco’s UNIQUE homes We preserve what gives homes in the city charm and character while thoughtfully evolving them for modern living. Explore What's Possible in yours Explore What's Possible in yours Reimagine Your Space Reimagine Your Space Reimagine Your Space We work exclusively in the 7x7 and know its homes by heart. how they were built, how they’ve aged, and what they need to live well. Our work begins by listening , to the house and to the people who live inside it, considering every detail as part of a connected whole. We design and build with attunement, partnering with you to steward character, protect integrity, and shape what your home becomes next. Step Inside Our Projects Step Inside Our Projects A Team Who’s All In. We’re a full-service design-build firm specializing in design-forward remodeling grounded in preservation, building science, and craftsmanship. Our team comprehensively handles everything — from feasibility and permitting to design development and construction — ensuring each phase informs the next. Whether you’re opening up a kitchen, reworking a floor plan, or taking on a full-home remodel, we’re here to guide what is often a messy, uncertain process with cohesion, ease and attunement. Partners in the Process Partners in the Process Process, Integrated. When design and construction happen together, everything holds better. From the very beginning, we’re designing towards what’s buildable, what’s within reach, and what will actually support the way you live. You won’t be handed plans that overshoot your budget or neglects the needs of your home. Instead, you get a team that’s aligned on your goals, working in step from first sketch to final finish. It’s not just efficient. It’s grounding. And it means your remodel starts from a place of clarity and alignment. Discover Before we talk finishes or layouts, we ask deeper questions about how you live, what’s working, and what’s getting in the way. This phase is all about understanding your home and your goals, exploring what’s possible, and aligning early on scope, budget, and vision. Develop This is where your ideas take shape. We refine the layout, select materials, and prepare detailed construction drawings always checking that what we’re designing fits your home, your needs, and your investment. By the end of this phase, you’ll have a clear, buildable plan, design selections, and a fixed-price contract in hand. Build This is where the vision becomes reality. With the groundwork laid, we move into construction coordinating every detail so the build flows smoothly and the design stays intact. As we wrap up, we walk the space with you, fine-tune the final touches, and give you time to settle in before calling it complete. It’s more than just a handoff, it’s a homecoming. What It’s Like to Work With Us What It’s Like to Work With Us We uncover what’s worth preserving, refine what needs rethinking, and build so your home intentionally supports the way you live; using natural materials, design that feels like it’s always belonged, and craftsmanship that offers a quiet sense of joy every day. The Work We’re Known For The Work We’re Known For “415 is unique and has a competitive edge in that they provide design and construction. We were doing a partial remodel and lived in our home while it was being remodeled, so we needed the right team. 415 did a great job. They were prompt, communicative, highly knowledgeable, and professional. Our building is 90 years old and has many challenging issues. 415 handled them all. They stand by their work. After the project is completed and signed off on, they respond promptly if you need them.” — I.K., SF HOMEOWNER Real Experiences Real Experiences Great Design Begins Start the Conversation Start the Conversation & Continues in Connection ©2025 415 Remodeling Inc. 2261 Shafter Avenue San Francisco, CA 94124 (415) 742-8322 License #1009633 Projects About Team Careers Contact Accessibility Privacy Get the Occasional Note from Us Helpful home tips, humor and insights for the San Francisco homeowner. Email Address Sign Up We respect your privacy. Thank you! What We Do — Design-Forward Remodeling in San Francisco — 415 Remodeling Inc. 0 Skip to Content MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu Folder: MENU Back The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH The work we’re known for Every home here tells a story and every project we take on demands the expertise to honor it. Reimagining San Francisco homes from the inside out. We blend preservation and modern livability to create homes that feel cohesive, enduring, and deeply personal. Whole-Home Remodeling Designed to belong, not be added on. We create kitchens and baths that honor a home’s structure and character; functional, enduring, and quietly timeless. Kitchens + Baths Ground-Level Buildouts + Additions Unlocking potential in the foundations of San Francisco homes; adding space, light, and value while addressing drainage, structure, and waterproofing with intention. Protecting homes from the outside in. We’re experts in waterproofing science, siding, stucco, foundation work, exterior stairs and roof decks that safeguard your home’s integrity while preserving its character. Exterior Preservation + Building Envelope Small Projects + Custom Details Not every remodel begins with a full set of plans, some start with a single, important need. Even the smallest projects deserve expert attention - especially in houses built a century ago. Specialists in San Francisco Homes. San Francisco homes are layered with history, complexity, and charm + They Demand a team fluent in all three. We’ve spent decades learning this city from the inside out; how Victorians breathe, how stucco facades withstand the fog, how foundations are impacted by the soil of where they sit geographically on the Peninsula. Our focus allows us to deliver an uncommon level of precision, care, and attunement to the details and conditions that make San Francisco homes so unique. Thoughtful Work At Every Scale Big or small, every San Francisco project deserves expertise. In San Francisco’s older homes, there’s rarely such thing as a “simple” project. A new kitchen will likely reveal original framing, a single bathroom could depend on outdated plumbing, and wanting to add square footage to your home will give you a closer look at a century-old foundation. That’s why we approach every remodel, whether it’s a single space or an entire home, with the same depth of care, craftsmanship, and technical fluency. FEATURED WORK FEATURED WORK What Grounds Us 01 Beyond Pretty We believe beauty follows function. Our work supports health, safety, and resilience, because a beautiful home should feel good to live in. And shouldn’t keep you up at night. 02 Design with Reality in the Room We lead with empathy and practicality. Our design-build model is grounded in how things actually get built so your home doesn’t just look right, it works right too. 03 The Luxury of Clarity We believe transparency is its own kind of luxury. Our process gives you clarity around timelines, budgets, and decisions so you always know what’s coming. 04 Preserve What Matters In San Francisco, the old has value and history. We design for modern living with reverence for the good bones, the original charm, the things worth keeping. 05 Partnerships of Trust That’s what we’re here for. We guide the process with care and curiosity, helping you make confident choices that support your life now and later. More On Our Design Philosophy More On Our Design Philosophy Your Home Has More to Offer You, Let’s Uncover It. Whether you’re dreaming, planning, or knee-deep in overwhelm, we meet you where you are, with a process built for San Francisco homes and the people who live in them. Let’s talk about what’s possible, what’s practical, and how to move forward with care. How Do You Want to Live Better? How Do You Want to Live Better? ©2025 415 Remodeling Inc. 2261 Shafter Avenue San Francisco, CA 94124 (415) 742-8322 License #1009633 Projects About Team Careers Contact Accessibility Privacy Get the Occasional Note from Us Helpful home tips, humor and insights for the San Francisco homeowner. Email Address Sign Up We respect your privacy. Thank you! Tribute to Bill Johnson, Our President — 415 Remodeling Inc. 0 Skip to Content MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu MENU The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH Open Menu Close Menu Folder: MENU Back The Experience Who We Are What We Do Featured Work Musings GET IN TOUCH In Loving Memory of Bill Johnson President of 415 Remodeling It is with heavy hearts that we share the passing of our beloved president and founder, Bill Johnson, on May 1, 2025. Bill was a steady force and a generous presence; someone who showed up with deep integrity, humor, and an unwavering commitment to doing right by people. He believed in taking care of the people around him; whether that meant mentoring a young carpenter, advocating for a client, or finding solutions no one else could see. His presence shaped how we work and why we do what we do, and his absence will be felt in every room he once helped build. Though we are mourning this loss, we remain steadfast in continuing the work Bill loved so deeply. Our leadership team is dedicated to carrying forward his legacy with the same values, quality, and heart. If you’d like to share a memory or message for the team or family, you can email
[email protected] or leave a message on our tribute social media post. Leave a Message Leave a Message ©2025 415 Remodeling Inc. 2261 Shafter Avenue San Francisco, CA 94124 (415) 742-8322 License #1009633 Projects About Team Careers Contact Accessibility Privacy Get the Occasional Note from Us Helpful home tips, humor and insights for the San Francisco homeowner. Email Address Sign Up We respect your privacy. Thank you!