◈ Homepage — http://alchemymedia.net/Sign Up ABOUT WILD POSTING WHAT WE DO REAL ESTATE PARTNERS BLOG FAQS CONTACT STRATEGIC STREET-LEVEL ADVERTISING WHAT WE DO Learn More Wild Posting Street-Level Billboards Barricades NY Digital Network Experiential Painted Murals & Hand-Paints Sidewalk Graphics And More THE SCIENCE OF SIGHT LINES After 50 years in the business, Alchemy has this down to a (social) science: It’s all about optimizing street-level views. From pedestrians to drivers to cyclists, we select our entitled sites for their abilities to capture the most natural sight lines, with audited Geopath metrics to back that up. See Our Work A FEW OF OUR ADVERTISERS Learn More COAST TO COAST & ACROSS THE POND ® LOS ANGELES (310) 919-0632 3434 OVERLAND AVE LOS ANGELES, CA 90034 NEW YORK (646) 971-1884 1384 BROADWAY SUITE #804 NEW YORK, NY 10018 © ALCHEMY MEDIA HOLDINGS, LLC 2026 THIS SITE IS PROTECTED BY RECAPTCHA AND THE GOOGLE PRIVACY POLICY AND TERMS OF SERVICE APPLY. HOME ABOUT OUR WORK WHAT WE DO REAL ESTATE PARTNERS CONTACT ◈ Interior Pages — 16 pages crawled--> Painted Wall Murals & Hand-Painted Advertising - Alchemy Media Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu Painted Wall Murals & Hand-Painted Advertising Alchemy elevates your brand with striking murals on paper or vinyl and hand-painted ads created by commissioned artists. What is Painted Wall Advertising? Have you ever walked a downtown street and seen faded letters splashed across a brick building? Those are the hand-painted advertisements of old. Today, OOH advertising companies like Alchemy are modernizing this age-old method. We paint targeted locations with eye-catching artwork to create bold advertisements for your brand. Hand-Painted Ads Stand Out These stunning visuals are artistic and edgy, and keep your brand relevant and fresh. Hand-painted ads stand out in a way other ads don’t—because they feel personal. People see these (often massive) works of art and know someone poured their heart and soul into the creation. And we offer these ads at many locations across the country, so you can shine in the best market for your brand. This Type of Creative Elevates Advertising to Art Our partners can paint anything, so you get a completely unique ad that elevates your brand. Pictures of these ads are frequently shared on social media, giving you even more reach and authenticity. And, because we team up with talented individuals at every level, we can typically work within your budget. Hand-Paints and Murals are an Enhanced form of Advertising Ready to take your campaign to the next level? Hand-painted ads take more time and commitment than other ads—and they’re worth the effort. Bring style and allure to your brand and stand out from the crowd. Contact our sales team to learn more. Examples of Hand-Painted Advertising Verizon USA Women's Soccer Shazam! Contact Us Advertisers [email protected] Real Estate Owners [email protected] Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact --> OOH Advertising With Street-Level Advantage - Alchemy Media Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu What We Do Alchemy works directly with brands, companies, and agencies. We bring to life out-of-home media campaigns that meet your budget, timeline, and targets. Strategy Case Studies Ad Offerings Markets Advertising Strategy OOH advertising is not just a box to check on a media spreadsheet, it can be a difference-maker that is key to your campaign’s success. Here is how Alchemy helps you achieve that… .01 The Street-Level Ad Advantage One of the benefits of being around since 1969 is that we know how consumers see ads. And that engagement is quick and instinctive. Alchemy acquires real estate with one purpose in mind: to optimize sight lines, as well as the metrics that come with them. From LA to NYC and in between, this is how we better design and deliver on your campaign strategy. Learn More .02 Expert Analysis When you work with Alchemy, you gain insight into decades of learning. This helps us create out-of-home campaigns that hit your target demographics and desired numbers—including everything from one specific location to a nationwide strategy. .03 Metrics That Matter Alchemy’s signs are audited by Geopath, the leader in measuring audiences for the out-of-home media industry. With these analytics, we can confidently validate your investments in Alchemy campaigns. Case Studies We’ve architected campaigns with clients across countless verticals, each with unique objectives. And they keep coming back to us. Here’s why. Burberry Alchemy helped Burberry dominate Lower Manhattan with 16 dedicated street level locations, culminating in an eye-catching takeover and showroom at our iconic windowscapes in NoHo. See Case Study DJ Khaled + Weight Watchers By assisting with permits and logistics, Alchemy helped bring “Khaled’s Kitchen Tour” across a total of eight strategic cities, drawing the attention of food lovers and fans nationwide. See Case Study Facebook Oculus Alchemy installed 6.5’ x 6.5’ floor graphics around New York and Los Angeles to disrupt sightlines by depicting how much space is needed for an Oculus gym at home. See Case Study Goodr Lines wrapped around the block for this overnight activation, which transported New Yorkers to a tropical oasis and increased brand visibility through free sunglasses and swag giveaways. See Case Study Guns ‘N Roses For the release of the Guns N’ Roses 30th Anniversary “Use Your Illusion” Box Set, Alchemy imitated the two-image illusion on the cover with a 16-foot hand painted 3D lenticular on the famous Roxy Theatre. See Case Study Toyota Prius Toyota wanted to showcase their new hybrid Prius in a cutting-edge way to engage young Asian American consumers, so Alchemy created a 3D animated display on our barricade in Koreatown, Los Angeles. See Case Study Y: The Last Man Alchemy created a newsstand to distribute branded newspapers to New Yorkers and help spread the word about the new FX post-apocalyptic drama. See Case Study Glossier Alchemy helped spread the news of Glossier’s flagship store return to SoHo by deploying pink branded newspaper boxes at strategic local destinations in the neighborhood, along with XL Bow Brow props at prime intersections. See Case Study John Hardy John Hardy wanted to increase awareness during key timing in NYC—New York Fashion Week. They blanketed SoHo to hit their target demographic. See Case Study VanMoof The innovative e-bike retailer wanted to target their store locations while getting their name out there and driving sales. See Case Study Vans Using a combination of traditional wildposting and dedicated ad spaces, Vans had a direct influence on their target market. See Case Study Universal Pictures – Blockers Universal wanted to increase awareness among moviegoers pending the release of its new film Blockers. See Case Study AT&T The telecom giant turned to Alchemy for a multicity campaign that would reach people of color. See Case Study Us This three-phase campaign stoked fan excitement from trailer drop to SXSW premiere to theatrical debut. See Case Study Tyler, the Creator Columbia Records recruited us to help tout a surprise record drop that would yield social-media traction. See Case Study Bark Box The experiential campaign leveraged social media and mobile technology to build brand awareness. See Case Study MedMen The cannabis company came to Alchemy to expand their brand, while keeping them compliant. See Case Study Vita Coco The CPG company used street-level media to spike sales and drive awareness for two of its brands. See Case Study Download a Case Study Enter your information, and we'll email you a link to download the case study. First Name * Last Name * Company * Email * Select a Case Study * Choose an option Burberry DJ Khaled + Weight Watchers Facebook Oculus Goodr Guns 'N Roses Toyota Prius Y: The Last Man Glossier John Hardy VanMoof Vans Universal Pictures - Blockers Bark Box Us Tyler, the Creator MedMen AT&T Vita Coco Close Types of Advertising Whether you’re looking for classic wildposting or a customized out-of-home experience, you’ve got options. Wild Posting (Traditional) Alchemy has more entitled offerings than any other urban street-media company. We scale to budget and leverage metrics to suggest desirable locations. Custom Street-Level Billboards We can tailor your visuals for better brand recognition. This is a unique, first-to-market way to stand out from the visual noise in major markets. New York Digital Network Our Digital Network features sleek, street-facing 75” HD screens strategically placed throughout New York City. Barricades Unique to LA, these are one of our most popular offerings that allow you to own and dominate an entire corner. Mobile This capability works with advertising media to amplify your reach through mobile users, spreading brand awareness and encouraging website visits. Experiential Alchemy’s process is turnkey: coming up with creative concepts and taking care of activation location and logistics, such as permits. Painted Wall Murals & Hand Paints Alchemy’s team of muralists are experienced and adept at brand work, offering fresh, street-smart imagery. Graffiti Ads Designed by Alchemy or your own painter, these popular ads can range in size from small hand paints to sprawling murals. Sidewalk Graphics Intended to capture the downward gaze, these decals or graphics are placed on walkways, before doorways, and at parking garage entryways. Out-of-Home Markets See Alchemy’s most popular markets for OOH advertising across the U.S.—and we are continually adding markets to our portfolio. Check with a sales rep for details, including offerings in Canada and Europe. Contact Us Advertisers [email protected] Real Estate Owners [email protected] Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact --> Traffic-Stopping Barricade Ads - Alchemy Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu Traffic-Stopping Barricade Ads Own the streets of LA with your ads spread across expansive barricades. Alchemy can help place your ads on high-impact barricades along busy city streets, which strategically positions your creative at eye-level and provides brand-ad repetition that runs up a block and around major intersections. We will make sure your out-of-home wild posting campaign earns market share because our locations offer rare opportunities for OOH advertising in areas with premium real estate. We Have the Real Estate—and the Experience We’ve been in street-level advertising for 50 years, and have sold ads on barricades longer than any other major company. This makes sense, considering Alchemy birthed and pioneered the program that allows barricade advertising to be fully entitled. Over time, we have optimized our barricades for ad-campaign effectiveness. We can even acquire custom locations for specific wild posting campaigns. Sprawling and striking, barricades often command full city blocks and even turn corners for maximum impact. They can accommodate various types of ad creatives, from montages of single posters to elongated, horizontal murals that feel like street-level billboards. We also have more barricade opportunities than anyone else in the industry—no matter what size or shape you need, we have a unit that will work. Looking to dominate a specific street corner? One of our most popular units at the intersection of Melrose Ave and La Brea Ave does just that. It’s perfectly located right where the lure of Hollywood meets the glitz of Hancock Park, the excitement of the Melrose shopping corridor, and the celebrity of the La Brea shops, restaurants, and galleries. Our Barricade Ads Are Customizable What makes barricade ads stand out? To start, they exist where other types of out-of-home signage aren’t usually available—like the Hollywood Walk of Fame, for example. By virtue of being street level, barricades come with countless customizable opportunities. They can be boards for wild posting or dynamic canvases for a hand painted, street-art style. They can play with angles and driver sightlines, or they can provide interactive experiences, leveraging foot traffic and encouraging passersby to share their unique finds on social media. We can also extend a creative to give it an optimal dimensional effect, or add motion-activated sound so that pedestrians can not only see the creative, but also “hear” the campaign as well. We can even backlight the ads for viewing through the night! Contact us to learn more about how barricade ads can help you own the streets in untapped areas of Los Angeles. Contact Us Advertisers [email protected] Real Estate Owners [email protected] Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact --> Creative Sidewalk Graphics - Alchemy Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu Creative Sidewalk Graphics Similar to traditional wild posting, sidewalk graphics are known for their affordability and citywide reach. Sidewalk graphics usually take the form of spray painted templates or vinyl decals strategically situated where people walk. Ad Formats That Suit Your Needs When thinking about street-level advertising, it’s important to consider consumer sightlines, or where people are looking. While many assume that people typically look straight ahead, recent studies show that most people look down at their smartphones while walking down the street. Sidewalk graphics capture that downward gaze with creative ads on walkways, in parking lots, before doorways, and at parking garage entryways. We offer sidewalk graphics in two different formats: Spray Chalk: A washable spray paint that is applied using a stencil. This budget-friendly format may have creative limitations, but is nonetheless popular. Floor Graphics: A textured, non-slip vinyl decal that is designed to withstand any weather. Because these are digitally printed, there are no creative limitations outside of normal guidelines. Alchemy’s Real Estate Is Entitled, for Your Peace of Mind Sidewalk graphics originated as a form of guerilla advertising. Lacking proper permits, they upset city governments and property owners alike, which is a hassle for advertisers who invest in them. To avoid this, we created an upfront way to put your ads on sidewalks by partnering with property owners, so you don’t have to worry about anything. Case Study: Facebook Oculus Alchemy created a can’t-miss street campaign to help Facebook Oculus generate engagement for its new Quest 2 home fitness program. Squares measuring 6.5’ by 6.5’ were installed in several locations throughout Los Angeles and New York to show people just how little space they needed to use the home exercise program. We strategically designed and placed floor graphics in spots that disrupted consumers’ daily activities, connecting them to the Oculus brand in intriguing, memorable ways. We combined these placements with several of our wild posting locations for an even bigger impact. Check out our Facebook Case Study to see how these posting types worked in tandem. Want us to design a unique sidewalk graphics experience for your next campaign? Contact us to learn more about how floor graphics can boost your brand. Contact Us Advertisers [email protected] Real Estate Owners [email protected] Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact --> Customized Innovative Street-Level Billboards - Alchemy Media Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu Customized Street-Level Billboards Street-level billboards are an innovative and cost-effective way to build brand awareness and recognition by putting eye-catching visuals directly in consumers' sightlines. The Street-Level Advertising Advantage We place your advertisements in the top 29 designated market areas across the country, at eye-level where they cannot be missed, and, in many cases, we build them in areas with little to no other out of home advertising, allowing your campaign to own the streets. Being at street-level is a huge advantage in our social media immersed society. Interactive ads keyed off of longitudes and latitudes, beacons or scannable QR codes, boost engagement from passersby, and celebrities often take pictures with ads to post on their feeds. Clients oftentimes film time-lapse videos of the billboard installs for social content as well. We can even install motion-triggered audio to supplement ads for a unique engagement experience. The Science of Sight lines We optimize street-level views. Walking down the street, stopping in traffic, riding bikes, or getting off the train, people are more likely to see what’s right in front of them. We use audited Geopath metrics to choose sites at natural sightlines that will maximize your exposure. Traditional billboards on the side of the highway get a fleeting glance, whereas putting your ad directly along consumers’ paths gives them the opportunity to linger, engage, and even interact. Different Types of Street-Level Billboards Alchemy invented Dedicated Locations, an entire site devoted to a single advertiser. We then transitioned into filling the space with murals or large format images. We also created the Illumicade™, the market’s first ever backlit street-level billboard covering entire city blocks. The difference between Dedicated street-level billboards and Traditional Wildposting Traditional wildposting is about reach and frequency. Multiple identical posters fill a space that is typically shared by other advertisers, and the locations are sold as showings of multiple sign locations throughout a market. A Traditional wildposting campaign is typically sold as a package, or “showing,” repeated in different areas throughout the city, and can be executed across Alchemy’s various markets nationwide to amplify our clients’ messaging. Dedicated street-level billboards, like all media owned by Alchemy, are of the highest quality, fully entitled street level media and are typically purchased by one advertiser who wants maximum exposure at that specific location. These ads are used to make an impact at a defined location within a city, and oftentimes advertisers will purchase a package of multiple Dedicated signs within a city. Case Studies Vita Coco The CPG company used street-level media to spike sales and drive awareness for two of its brands. See Case Study MedMen The cannabis company came to Alchemy to expand their brand, while keeping them compliant. See Case Study Download a Case Study Enter your information, and we'll email you a link to download the case study. First Name * Last Name * Company * Email * Select a Case Study * Choose an option Burberry DJ Khaled + Weight Watchers Facebook Oculus Goodr Guns 'N Roses Toyota Prius Y: The Last Man Glossier John Hardy VanMoof Vans Universal Pictures - Blockers Bark Box Us Tyler, the Creator MedMen AT&T Vita Coco Close Contact Us Advertisers [email protected] Real Estate Owners [email protected] Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact --> Transform Your Reach with NY Digital Urban Panel Network Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu High-Impact Digital OOH Advertising Network Across NYC Alchemy has been a trusted name in the OOH advertising industry for decades. From wild posting for music artists to driving campaigns for the film and fashion industries, we’ve consistently delivered impactful advertising solutions. Now, we’re elevating our offerings with our New York Digital Network. About Our Digital Network Our Digital Network features sleek, street-facing 75” HD screens strategically placed throughout New York City. Located at Gristedes and D’Agostinos luxury grocery stores in high-traffic areas of Manhattan, each street-level panel delivers crystal-clear imagery and full-motion video. This innovative placement puts your ads in front of passersby and shoppers just before the critical point of sale—maximizing your influence over their ultimate purchasing decisions. The Power of Digital in OOH Digital advertising brings the dynamic experience of online media to the physical world. With an 8-second spot in a 64-second loop, your campaign can captivate audiences in real-time, right where they live, shop, and work. Whether walking bustling Manhattan streets or making purchasing decisions in-store, Alchemy’s digital urban panels place your brand front and center. Precision Targeting for Maximum Impact Reach your audience like never before with our dual buying options: Direct Buys: Work directly with Alchemy for hands-on campaign planning and execution. Programmatic Buys: Utilize data-driven targeting through our programmatic portal, selecting placements based on specific demographics and campaign goals to ensure maximum ROI. Contact us today to start building your campaign. Seamless Integration with Other OOH Formats Our digital urban panels are designed to work seamlessly alongside our static street-level inventory, including windowscapes, traditional wild posting, and dedicated panels. Build a multi-dimensional campaign that dominates both the streets and retail environments. Learn More Contact Us Advertisers [email protected] Real Estate Owners [email protected] Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact --> News & Updates About Our Street-Level Media Campaigns | Blog Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu Blog A collection of insights and news from the Alchemy Media™️ team. Categories All Blog Posts Advertising Strategy Blog Press Wildposting Alchemy Takes the Court: Supporting the World Series of Pickleball With Miami Wild Posting April 29, 2026 Read More Mixing It Up: Spotify & Alchemy Turn Product Feature Into Multimarket OOH Moment April 22, 2026 Read More SKIN1004 Takes Over SoHo With Alchemy’s Experiential Advertising March 25, 2026 Read More UFC on Paramount+ Takes Over LA With Alchemy’s Street-Level Barricades February 25, 2026 Read More Harry Styles’ New Album Hits the Streets With Alchemy Wild Posting in NY & LA January 28, 2026 Read More Chase Sapphire Goes Bicoastal: How Strategic LA & NY Wild Posting Drive Impact December 17, 2025 Read More The Ordinary Lights Up New York With Alchemy’s Window Projections November 18, 2025 Read More ShopMy Takes Over New York with High-Impact Wild Posting During Fashion Week October 23, 2025 Read More “Borderlands 4” Takes Over Los Angeles with Alchemy’s OOH Network September 24, 2025 Read More Creating Buzz for The INKEY List: Wild Posting Activations That Deliver August 27, 2025 Read More Page 1 of 8 1 2 3 4 5 ... » Last » Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact --> Customized Innovative Street-Level Billboards - Alchemy Media Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu Experiential Advertising & Activations Alchemy has permitted inventory and access to real estate in some of the most highly sought-after zip codes around the country. Boost excitement for your brand with strategy and execution that encourages people to become part of the experience. Create word-of-mouth exposure and sustain that buzz through social media interactions. About Experiential Advertising Experiential advertising is exactly what you’re probably thinking: campaigns people can participate in and interact with. Picture a poster with an interesting texture—you want to touch it to see how it feels. These ads invoke a second sense beyond sight, such as a placement with music or a sound bite to listen to or a photo where people can “become” the ad. They can take the shape of a can’t-be-missed projection that commands an environment while blending into it, or objects you can take away from the ad as mementos or gifts. And it all culminates in the form of interactive events, where potential customers can engage with or “try out” a product or service. Experiential Event Advertising Experiential also takes place in the form of events, which is where Alchemy really holds the key. We have the Real Estate . Our contacts and capabilities run much deeper than just static ad placement. We have relationships that encompass some of the biggest players in commercial real estate, as well as the largest parking lot operators across the country. Let us connect your brand directly with the communities of New York, LA, Austin, Miami, or any other major media market across the US and Europe. Experiences Drive Word of Mouth Volkswagen dubbed it the “Fun Theory”: you can influence people’s behavior with a fun experience. You’re more likely to remember an interaction you enjoyed, and you’re more likely to share the memory with others. We help you create memorable, hands-on ad experiences. Make people stop, look, and enthusiastically participate, and they’ll spread your message for you. Combining Wildposting & Experiential Marketing Running a wildposting campaign one to two weeks before your event is a great way to promote it and drive more interest. As with many other forms of OOH advertising, these work in tandem to create as much buzz as possible. Some clients hire a separate brand ambassador team to hand out flyers or promotional materials near an experiential activation. Alchemy X Marketing is Refreshingly Turnkey So what makes Alchemy different from other experiential companies? Real Estate and confidence in execution. We do what we say we can do. Alchemy firmly believes that experiential is truly effective engagement marketing—it raises brand awareness, cultivates more business opportunity, and nurtures long standing client relationships. We take the lead through each stage of the experiential activation process, including permitting, customization, technology, staging, load in, breakdown, and more. ALCHEMY X - OUR EXPERIENTIAL MARKETING OFFERINGS .01 eXpand Expand refers to one sheets and ads that project out from flat surfaces. These are typically one sheet posters that we frame to make them stand out more. They can also be in-venue signage, stencils, or sidewalk chalk art. Projections are another way of “expanding” your ad. Our projectionists can transmit your ad onto nearly any surface. The team employs 2D mapping to ensure there is no distortion, and we make sure we pick the right wall for your needs. .02 eXtension Extensions are ads that move beyond static visuals. The poster might have a fun texture, like turf to promote ESPN Monday Night Football. You might add tearaways or audio bites to encourage passersby to interact with and even hear the advertisement. Or we can build three-dimensional ads, like affixing dog toys to a posting for Amazon’s The Pack. While passing pups played with the anchored toys, their humans took advantage of free hand sanitizer and waste bags. These ads grab attention beyond sightlines. Hearing a catchy song or a familiar clip from a movie or show triggers a response, and increases the likelihood they will remember the associations. Give people a piece of your ad to take with them, and they’ll think of your brand later on. They’ll probably show it to others, expanding your reach even further. These projects are photo and social media ready, and are often shared across multiple platforms by all parties involved. eXtension thrives on the multiplier effect. .03 eXposure We have premium event spaces across the nation, and we’ve already done the permit work for you. We are turnkey and handle all the logistical issues, too, such as electrical wiring for activations, neighborhood considerations, and security. Either bring us the idea, collaborate with us to find it, or enroll us to offer the solutions. Then sit back and watch a great event come to life. Build a sustainable farm experience on a city street. Set up a freezer box for passersby to test winter coats. Or take a page from Glenlivet’s book and serve drinks from a pop-up street bar. All of these are fun, interactive ways to let people truly experience your brand or product. Extension Videos Experiential Videos Examples of Activations & Experiential Advertising ESPN Monday Night Football Covergirl Kendra Scott Contact Us Advertisers [email protected] Real Estate Owners [email protected] Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact --> About | Meet the Alchemists & Read Our Story Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu About Alchemy With more than 4,000 out-of-home locations across 29 domestic markets, we are the largest street-level media and wild posting company in the country Our Company Our Team Our Story Our Company Alchemy, founded in 1969, is an out-of-home media company that specializes in the strategic placement of posters, hand-painted murals, and traffic-stopping experiential . With our exclusive network of entitled real-estate locations, advertisers can tap into top markets across the world. Alchemy will also customize campaigns to hit advertisers’ target demographics and budgets, while fast-tracking street campaigns to meet tight deadlines. In fact, we move product from contract to the streets faster than any other non-digital outdoor-advertising company. Our Team: The Alchemists At Alchemy we believe that every single member of the organizational chart is just as important as the next. You might be familiar with our Executives and Managers, but we’re equally proud to introduce other key Alchemists that make our company the success that it is today. Mariebel Canizares Mariebel has a Bachelor of Science in Management and worked for a financial institution in the Philippines for over a decade before migrating to the US. Her prior work experiences helped her develop the right skills, the attitude, and work ethic for current job as Alchemy’s Accounts Payable Specialist. She loves watching Korean TV series and reading inspirational books in her free time. Carlos Centeno Carlos’ career in accounting spanned two decades when he joined the Alchemy family in 2015. As the controller based in New York City, he oversees the accounting process in his department. He is a dedicated member to the Alchemy team. Abby Clemente Abby began her career at Alchemy in March 2020, joining the sales department. She transitioned to Alchemy X in 2021, harnessing her skills in client relationships and creative thinking to bring immersive activations to life as Experiential Supervisor. Robert Clinton Butch, as we fondly call him, is a veteran billposter and has been rolling with his bucket and glue for 23 years. He has been reliable, dedicated, and hard working from day one. John Coker John first came into the company 34 years ago and has stayed here since. A Los Angeles native, he has worn different hats in the Operations department and is now based in NYC. Known for his quality of work in the field, when he is in charge, you know it will get done right! Kristine Demafelix Kristine started her career in OOH on the administrative side of Alchemy’s Operations in LA, where she quickly developed a strong understanding of the business and cultivated management skills. Kristine’s current role as National Distribution Manager is essential to keeping Alchemy running across the platform. Melissa Dietzler Melissa is a San Francisco native who has been working as a billposter for two decades, which has made her crucial in the evolution of wild posting in the Bay Area. As supervisor of our operations, she is a proud member of the Alchemy family. Veronica Dolatre Veronica has considerable experience in Sales, Production, HR, and Accounting at several multinational companies over the last two decades. She's an invaluable asset to the Alchemy team. Sergio Figueroa Sergio started working with NPA over 20 years ago and started on the ground level. After a brief time he became our driver and warehouse assistant and helped out wherever and whenever needed. As one of our hardest working and sharpest employees, it was an easy decision to bring him in to the production department, where he has flourished since. With no printing or production background, in a relatively short amount of time Sergio has learned and made amazing strides to now be a full-fledged “production guy” and a valuable and integral part of the Alchemy team. Daniel Gatica Daniel's role involves managing the GAP program and overseeing the building of barricades and maintenance of Contest Promotion panels in LA. He also works alongside Jim Taggert to ensure the upkeep of Alchemy's plant in secondary markets across the nation. Mattie Norman Mattie started her career at Alchemy as a sales coordinator after earning an M.A. in English. Over the last three years, she has grown into an integral member of the sales team and used her educational background to play a key role in developing the marketing department. Cirilo Nava Cirilo has been a dedicated member of the Alchemy family since 2007. As lead billposter in Chicago, Cirilo executes and oversees all wild posting campaigns in the market. He is an essential part of the Alchemy team. Rod Palmer With 32 years of wild posting experience under his belt, Rod is one of the pillars of Operations at Alchemy. His background and knowledge of the industry make him instrumental in the constant evolution of the department. Sheila Strauser Sheila’s ample background in print, exceptional organizational skills, and attention to detail make her the glue that holds Alchemy’s Sales, Production and Operations departments together. With fifteen years of service and counting, she plays a key role on our team. Glenn Young Glenn's experience in real estate leasing and administration dates back to 2004. Since joining Alchemy in 2017, he has become an essential part of our leasing division and has been instrumental in securing some of the best locations in Los Angeles. Contact Us Advertisers [email protected] Real Estate Owners [email protected] Our Story Alchemy has pioneered wildposting and out-of-home advertising since 1969. We've done campaigns for Springsteen, 'Star Wars,' the original Apple iPod, and more. 1969 1970-74 1976 1977 1982 1983 1985-88 1989 1990-94 1995 1997 1999 2001 2005 2007 2014 2015 2016 2019-Present Enter Stage Left Gary Shafner recruits childhood friend Pete Zackery to help him with his summer job: passing-out discounted tickets for Hollywood’s Ivar Theatre. The duo goes on to promote everything from convention-center shows to the legendary musical 'Hair' and the Oscar-winning 'Woodstock: The Movie.' They hand out flyers, stick them in store windows, place them on car windshields, and tack them onto telephone poles. They name their business Creative Distributors and land accounts with the Greek Theatre and Universal Amphitheatre, as Gary takes a job with Bill Graham, the famed rock-concert promoter out of San Francisco. The Music Years Creative Distributors breaks into the record-label business through a contract with A&M Records. In 1974, Gary becomes a road manager for a musician, so Pete runs the business, which is now national thanks to Shafner’s contacts with local promoters. The company becomes the industry’s out-of-home favorite, blanketing tour stops with posters a week prior to an act's performance in that city. Hollywood Calls The company’s increased popularity in the music world grabs the attention of the film industry. As demand grows, Creative Distributors begins wild posting around Los Angeles. They are the first to use glue to affix posters onto walls. The Force Is With Them Creative Distributors lands its first major motion-picture campaign, for 20th Century Fox’s seminal blockbuster 'Star Wars.' Time for Change With several major movie ('Ghostbusters,' 'Airplane!,' 'Raging Bull') and music (Neil Young, Bruce Springsteen, Fleetwood Mac) campaigns under their belts, Pete and Gary change the company name to National Promotions and Advertising, better known as NPA. This better represents the company’s growing cross-country reach. Meet the Press Pete and Gary realize they can expand their business by also printing the posters they distribute. To meet demand, they purchase a silk-screen press and later, a lithograph machine. Rap Stars With the explosion of hip hop, wild posting becomes pa --> Wild Posting Media Buying & Strategy | FAQs Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu FAQs General Wild Posting FAQs What is Wild Posting? Wild posting is a type of outdoor advertising that involves placing posters on construction sites and various other types of custom placements using wheat paste glue. Offerings vary by market; wild posting can be a form of non-leased guerilla marketing or take place in leased spaces. Where can Wild Posting be found? Wild posting can be found in high-traffic urban areas. It is primarily placed on construction sites, but it can also be on fences, walls, leased panels, custom placements, and more. Is Wild Posting legal? Each market has its own regulations for wild posting. Some wild posting programs use locations that have permissions and/or permits as part of the foundation, which avoids legal issues. What types of materials are used in Wild Posting? Wild posting typically utilizes posters that are installed using wheat paste glue. Other printed materials such as self-adhesive vinyl might be used in some circumstances. How effective is Wild Posting as a marketing strategy? Wild posting is a branding and awareness effort, and it can be highly effective in catching the attention of people on the street. Each brand will look at wild posting strategy differently—some might focus on the creative, while others may emphasize the areas of the market they are looking to target. Regardless of approach, wild posting is an inexpensive way to reach hip and trendy audiences, and adding things like QR codes or URLs to a creative can also enhance a campaign’s effectiveness. What are the advantages of Wild Posting? Wild posting is a cost-effective and impactful way to reach a broad audience. Its spontaneous and unexpected nature generates buzz, while its hyper-local approach sparks a sense of authenticity and engagement within the target audience. Additionally, street-level visibility allows brands to make a memorable connection with consumers in high-traffic areas. How do I plan a Wild Posting campaign? Planning starts with identifying your market(s) of interest and then considering the specific areas or neighborhoods within that market you’re looking to target. From there, the next steps are determining flight timing, selecting a poster size, and creating eye-catching materials. Alchemy is highly experienced in planning successful wild posting campaigns. Can Wild Posting be used for any type of business? Wild posting can be a successful strategy for any business in any industry, from fashion brands to alcohol and spirits. Are there any restrictions on content for Wild Posting? Due to the guerilla nature of wild posting, there are generally fewer restrictions on your creative approach. As a rule of thumb, we recommend avoiding political, contentious, or racy advertisements that could offend the public. What is the typical duration of a Wild Posting campaign? Wild posting is often used for short-term, high-impact promotions, but campaign durations vary depending on a client’s budget and goals. Campaigns usually run for four weeks, but clients with smaller budgets might opt for two weeks. Can Wild Posting be combined with other advertising strategies? Wild posting can complement other advertising strategies, creating a multi-channel approach for broader reach. Alchemy has experience combining wild posting with street-level billboards, mobile advertising, experiential marketing, digital ads, traditional billboards, and more. How do I measure the success of a Wild Posting campaign? Success can be measured through increased brand awareness, website traffic, social media engagement, and other key performance indicators (KPIs). Can Wild Posting be used for political or social campaigns? Wild posting is versatile and can be used for political, social, or advocacy campaigns to amplify messages. Social media is also a helpful tool for boosting your wild posting campaign. Check out our work with Insure Earth , #StopAsianHate , and Get Out the Vote initiatives for examples! Are there environmentally friendly options for Wild Posting materials? Yes, eco-friendly materials such as recyclable paper and water-based adhesives can be used for wild posting to minimize environmental impact. Media Buying FAQs: Wild Posting How can Alchemy Media help with my wild posting campaign? Alchemy Media specializes in designing and executing impactful wild posting campaigns. With over 50 years of experience in out-of-home advertising, we know how to get impressions and raise brand recognition for our clients. What cities or locations does Alchemy cover for wild posting? Alchemy provides wild posting services in major cities and high-traffic locations across the U.S. and abroad, including Los Angeles, New York City, Chicago, Toronto, London, and more. Check out our list of markets to see which streets we can help you dominate! How much does wild posting cost? Cost varies based on each campaign’s scope, duration, and specific requirements. Whether you need a small-scale local promotion or a large-scale, citywide campaign, we can build a program that meets your needs. Can I customize the design and content of my wild posting campaign? Absolutely! You provide custom artwork for your campaign, and Alchemy has an in-house production team that will make sure everything is to spec and printed on time. What is the duration of a typical wild posting campaign? Campaign durations vary depending on your goals and budget. Alchemy offers flexible options, allowing you to choose the timeframe that best suits your needs. Do I need any special permits for wild posting, and does Alchemy assist with that? Alchemy has you covered! We are experienced in navigating permitting processes in each individual market. For more information, please contact your sales representative. What kind of analytics or reporting does Alchemy provide for wild posting campaigns? Alchemy offers detailed analytics and reporting, including Geopath impressions, engagement metrics, and demographic insights, to evaluate the success of our wild posting campaign. Is there a minimum or maximum size requirement for wild posting? Wild posting creatives come in various sizes, from the traditional wild posting to massive posters that cover an entire wall. Our typical poster sizes are 36”H x 24”W and 72”H x 48”W, but we also offer large scale murals and wallscapes. Alchemy will help you strategize your campaign to maximize results. How far in advance do I need to book a wild posting campaign? Typical lead times are two weeks or more, and we recommend booking in advance to secure prime locations. However, we have production in-house, which often gives us the ability to get your campaign going even faster if needed. Can I target specific demographics or audiences with my wild posting campaign? Yes, Alchemy provides targeted wild posting options to reach specific demographics or audiences based on your campaign objectives. What materials are required from me for a wild posting campaign? Alchemy will provide artwork specifications and advise on materials as needed. Clients can send artwork files built to spec and we can print in-house, or clients can print on their own and ship us the campaign materials. Are there any restrictions on the content or design of wild postings? Some campaigns will require creative approval based on several factors, such as location and local regulations. Alchemy will ensure that your campaign complies with all relevant rules and restrictions. Can Alchemy Media assist with the production of the creative materials for the wild posting campaign? Yes, Alchemy Media can assist in producing high quality, eye-catching materials for your wild posting campaign. We have an in-house print and production facility so we can make your program completely turnkey. Coast to Coast & Across the Pond ® Los Angeles (3 --> Become Our Real Estate Partner | Wild Posting & OOH Media Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu Real Estate Partners Alchemy offers turnkey solutions to meet your needs, which creates additional revenues and value for you Partnerships Benefits Financial Advantages How Partnerships Work Alchemy can transform your property into a profit-generator For 50 years, Alchemy has worked within municipal laws for Fortune 500 advertisers. We work with brands to advertise at your property through posters, painted wall murals, and street-level billboards. All you do is simply collect your check.​ 1 Before the Ad Campaign We will clean the property’s sidewalk, wall, and windows in the area of the ad campaign’s installation to create a polished presentation. 2 During the Ad Campaign Weekly maintenance by our staff ensures that your site and the ads on it maintain visual appeal. This includes graffiti clean-up and reposting, if necessary. 3 After the Ad Campaign Upon completion of the ad campaign, Alchemy will make sure that your site returns to its clean, original state. Partnership Benefits Our process keeps your real-estate active, entitled, and profitable Additional Income + Steady Ad Business Our portfolio of Fortune 500 clients includes entertainment, automotive, tech, food/beverage, and fashion/beauty companies. Alchemy is audited by Geopath, a not-for-profit agency that measures our inventory for reach and frequency, encouraging advertising buys. --> Enhance Your Property Alchemy has a stellar reputation for speedy turnarounds. We ensure that messaging and installation meet your requirements. We will also clean the area of your property around the ads to create a polished presentation. --> Financial Advantages Your real estate can bring in revenues and create additional value , even if it is unoccupied Turn a Profit During Construction Our partnerships create value during both pre-construction and construction phases through strategic, on-site advertising. Secure Your Lot In L.A., for instance, Alchemy will secure your lot with fencing or barricades at our expense. As ad campaigns go up, we remove trash and graffiti. Offset Bottom-Line Costs This income can cover property taxes, pre-construction, and construction costs, as you await everything from construction kick-off to completion. Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact --> Contact Us For Your Advertising Solutions - Alchemy Media Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu Contact Us Reach out to us to find out how we can amplify your brand or product Advertising Opportunities [email protected] Real Estate Opportunities [email protected] L.A. Office 3434 Overland Ave. Los Angeles, CA 90034 main line: (310) 558-8555 NYC Office 1384 Broadway Suite 804 New York, NY 10018 main line: (646) 971-1884 Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact --> OOH Advertising With Street-Level Advantage - Alchemy Media Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu What We Do Alchemy works directly with brands, companies, and agencies. We bring to life out-of-home media campaigns that meet your budget, timeline, and targets. Strategy Case Studies Ad Offerings Markets Advertising Strategy OOH advertising is not just a box to check on a media spreadsheet, it can be a difference-maker that is key to your campaign’s success. Here is how Alchemy helps you achieve that… .01 The Street-Level Ad Advantage One of the benefits of being around since 1969 is that we know how consumers see ads. And that engagement is quick and instinctive. Alchemy acquires real estate with one purpose in mind: to optimize sight lines, as well as the metrics that come with them. From LA to NYC and in between, this is how we better design and deliver on your campaign strategy. Learn More .02 Expert Analysis When you work with Alchemy, you gain insight into decades of learning. This helps us create out-of-home campaigns that hit your target demographics and desired numbers—including everything from one specific location to a nationwide strategy. .03 Metrics That Matter Alchemy’s signs are audited by Geopath, the leader in measuring audiences for the out-of-home media industry. With these analytics, we can confidently validate your investments in Alchemy campaigns. Case Studies We’ve architected campaigns with clients across countless verticals, each with unique objectives. And they keep coming back to us. Here’s why. Burberry Alchemy helped Burberry dominate Lower Manhattan with 16 dedicated street level locations, culminating in an eye-catching takeover and showroom at our iconic windowscapes in NoHo. See Case Study DJ Khaled + Weight Watchers By assisting with permits and logistics, Alchemy helped bring “Khaled’s Kitchen Tour” across a total of eight strategic cities, drawing the attention of food lovers and fans nationwide. See Case Study Facebook Oculus Alchemy installed 6.5’ x 6.5’ floor graphics around New York and Los Angeles to disrupt sightlines by depicting how much space is needed for an Oculus gym at home. See Case Study Goodr Lines wrapped around the block for this overnight activation, which transported New Yorkers to a tropical oasis and increased brand visibility through free sunglasses and swag giveaways. See Case Study Guns ‘N Roses For the release of the Guns N’ Roses 30th Anniversary “Use Your Illusion” Box Set, Alchemy imitated the two-image illusion on the cover with a 16-foot hand painted 3D lenticular on the famous Roxy Theatre. See Case Study Toyota Prius Toyota wanted to showcase their new hybrid Prius in a cutting-edge way to engage young Asian American consumers, so Alchemy created a 3D animated display on our barricade in Koreatown, Los Angeles. See Case Study Y: The Last Man Alchemy created a newsstand to distribute branded newspapers to New Yorkers and help spread the word about the new FX post-apocalyptic drama. See Case Study Glossier Alchemy helped spread the news of Glossier’s flagship store return to SoHo by deploying pink branded newspaper boxes at strategic local destinations in the neighborhood, along with XL Bow Brow props at prime intersections. See Case Study John Hardy John Hardy wanted to increase awareness during key timing in NYC—New York Fashion Week. They blanketed SoHo to hit their target demographic. See Case Study VanMoof The innovative e-bike retailer wanted to target their store locations while getting their name out there and driving sales. See Case Study Vans Using a combination of traditional wildposting and dedicated ad spaces, Vans had a direct influence on their target market. See Case Study Universal Pictures – Blockers Universal wanted to increase awareness among moviegoers pending the release of its new film Blockers. See Case Study AT&T The telecom giant turned to Alchemy for a multicity campaign that would reach people of color. See Case Study Us This three-phase campaign stoked fan excitement from trailer drop to SXSW premiere to theatrical debut. See Case Study Tyler, the Creator Columbia Records recruited us to help tout a surprise record drop that would yield social-media traction. See Case Study Bark Box The experiential campaign leveraged social media and mobile technology to build brand awareness. See Case Study MedMen The cannabis company came to Alchemy to expand their brand, while keeping them compliant. See Case Study Vita Coco The CPG company used street-level media to spike sales and drive awareness for two of its brands. See Case Study Download a Case Study Enter your information, and we'll email you a link to download the case study. First Name * Last Name * Company * Email * Select a Case Study * Choose an option Burberry DJ Khaled + Weight Watchers Facebook Oculus Goodr Guns 'N Roses Toyota Prius Y: The Last Man Glossier John Hardy VanMoof Vans Universal Pictures - Blockers Bark Box Us Tyler, the Creator MedMen AT&T Vita Coco Close Types of Advertising Whether you’re looking for classic wildposting or a customized out-of-home experience, you’ve got options. Wild Posting (Traditional) Alchemy has more entitled offerings than any other urban street-media company. We scale to budget and leverage metrics to suggest desirable locations. Custom Street-Level Billboards We can tailor your visuals for better brand recognition. This is a unique, first-to-market way to stand out from the visual noise in major markets. New York Digital Network Our Digital Network features sleek, street-facing 75” HD screens strategically placed throughout New York City. Barricades Unique to LA, these are one of our most popular offerings that allow you to own and dominate an entire corner. Mobile This capability works with advertising media to amplify your reach through mobile users, spreading brand awareness and encouraging website visits. Experiential Alchemy’s process is turnkey: coming up with creative concepts and taking care of activation location and logistics, such as permits. Painted Wall Murals & Hand Paints Alchemy’s team of muralists are experienced and adept at brand work, offering fresh, street-smart imagery. Graffiti Ads Designed by Alchemy or your own painter, these popular ads can range in size from small hand paints to sprawling murals. Sidewalk Graphics Intended to capture the downward gaze, these decals or graphics are placed on walkways, before doorways, and at parking garage entryways. Out-of-Home Markets See Alchemy’s most popular markets for OOH advertising across the U.S.—and we are continually adding markets to our portfolio. Check with a sales rep for details, including offerings in Canada and Europe. Contact Us Advertisers [email protected] Real Estate Owners [email protected] Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact --> Wild Posting Advertising | The Original OOH Medium Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu Traditional Wild Posting The original out-of-home medium, wild posting origins stretch back to paper announcements in town squares of medieval Europe during the Middle Ages. Today, it's earmarked by step-and-repeat checkerboard patterns of multiple posters at eye level in urban markets worldwide. Start Planning Your Campaign Contact Us to Start Planning Your Wild Posting Campaign " * " indicates required fields First Name * Last Name * Company * Email * You can also reach out to our sales team via email at [email protected] The Benefits of Wild Posting With the explosion in the growth of outdoor advertising over the past half-century, wild posting has become the flexible street medium of choice for highly cost-effective hyperlocal targeting, as well as citywide reach and frequency campaigns. By combining Dedicated street-level signage with citywide traditional reach and frequency, these ads enable advertisers to target their offerings while continuously reinforcing messaging on a citywide basis. The true power of these campaigns is in their ability to combine highly cost-effective consumer-based placement coupled with the fortifying capability of reach and frequency advertising. The History of Wild Posting Early documentation of wild postings can be seen in historical texts dating back to middle Europe during the 15th century. Announcements or proclamations were affixed in town squares throughout Europe to maximize exposure during market days. Starting as a method to communicate local news, as time went on, these postings were used to promote local goods and services, activism, cultural information, and directional advertising for public houses and other important venues in the area. The practice became so popular that, as far back as the 1890s, instructions were widely published on how to remove posters by Henri de Toulouse-Lautrec in order to prevent damage. Throughout the first half of the twentieth century, wild posting took over major cities such as New York, Los Angeles, Chicago, San Francisco London, Paris, Amsterdam, Berlin, Barcelona, and Milan. In the late 1960s, Alchemy’s predecessor, National Promotions & Advertising emerged out of Los Angeles and began to consolidate the street media industry nationwide. While Star Wars proved to be a huge break in the late 1970s, it was the Apple iPod’s introduction in the early 2000s that helped to broaden out, legitimize and popularize Alchemy’s media nationwide, with industries as varied as automotive, fashion, food and beverage, travel, sports, finance and banking, and pharmaceuticals using wild postings to help drive home their brand messaging. --> Industries That Do Well With Wild Posting Street media is generally considered one of the “hottest” sectors of the much broader out-of-home media marketplace, and wild posting places Alchemy in a leadership position in the street media market. Alchemy works with a broad array of Fortune 500 and startup companies across a wide range of industries. Fashion, Beauty, CPG, Automotive, Pharma, and Food and Beverage clients are among some of the top industries that Alchemy has served for years . Startup companies and up-and-coming brands find the cost-effective reach and frequency attributes of Alchemy’s wild posting medium to be successful for building broad brand recognition across its top 29 designated market areas domestically, and, through partnerships, across Europe as well. Wild Posting Pricing Alchemy offers two different core wild posting products; Dedicated Wild Postings that are sold to one advertiser for a specific location(s); and Traditional Wild Posting where the advertiser buys a “packaged showing” of as many as 100 distinct locations across a city, and the advertiser shares each sign location with other advertisers. Pricing for either or both products is extremely cost-effective and flexible. Cost is determined by the market, term of buy, number of locations purchased in a showing, and the number of posters printed. Multiple market and multiple period buys are also part of the pricing equation. Other Names for Wild Posting Wild posting has been known by many names throughout the centuries, such as Broadsides, Wheatpasting, Flyposting, Sniping, Billposting and Postering. Today, these ads are often referred to as street-level billboards or bulletins, barricades, hand paints, and one-sheets; all part of the broader street media industry that Alchemy leads. Alchemy’s Wild Posting Services As the world leader in the street media industry with over 4000 domestic locations across our 29 markets, Alchemy offers the entire breadth of street-level advertising and promotional services and inventory, including barricades, painted wall murals , and mobile-interactive media . Additionally, Alchemy offers an entire suite of experiential capabilities that work in conjunction with Alchemy’s core wildposting business. We are also the first and only provider of Illumicades™. This is an original innovation of backlit street-level media that further optimize our client’s reach and engagement. Great Examples of Alchemy Wild Posting Original Star Wars Apple iPod Contact Us Advertisers [email protected] Real Estate Owners [email protected] Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact --> Wild Posting Advertising & OOH Media Where You Need It Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu Wild Posting & OOH Advertising Wild Posting advertising is the original out-of-home medium. Today, it takes many forms beyond the traditional checkerboard poster patterns, including street-level billboards, towering wallscapes, experiential activations, mobile-interactive media, and more. Traditional Wild Posting Alchemy has more entitled offerings than any other urban street-media company. We scale to budget and leverage metrics to suggest desirable locations from LA to NYC and major urban areas in between. Learn More About Traditional Wild Posting Custom Street-Level Billboards We can tailor your visuals for better brand recognition. This is a unique, first-to-market way to stand out from the visual noise in major markets. Learn More About Street-Level Billboards Barricades (Dedicated) One of our most high-impact investments, barricades offer advertisers a variety of posting options, from multiple-poster experiences to street-level murals. Learn More About Barricades & Dedicated Locations Painted Walls & Murals Alchemy’s team of muralists are experienced and adept at brand work, offering fresh, street-smart imagery from Miami Beach to Williamsburg in NYC. Learn More About Painted Walls & Murals Experiential Alchemy’s process is turnkey: coming up with creative concepts and taking care of activation location and logistics, such as permits. Our Experiential unit in NoHo is in the midst of one of the busiest areas of lower Manhattan, reaching the vast diversity of foot traffic that New York has to offer. Learn More About Experiential Activations Mobile-Interactive Ads This capability works with advertising media to amplify your reach through mobile users, spreading brand awareness and encouraging website visits. Learn More About Mobile-Interactive Ads Contact Us Advertisers [email protected] Real Estate Owners [email protected] Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact --> Newcomers to Fortune 500 Brands - Alchemy Media Sign Up Close About Wild Posting What We Do Real Estate Partners Blog FAQs Contact Facebook Twitter Instagram YouTube Menu Our Work We work with everyone from upstarts to Fortune 500 companies to advertise their brands across the country in inventive, eye-grabbing ways. (Click on any box, below, for a better look.) SCROLL BarkBox New York City Austin Nashville Experiential Close Glossier New York City Wallscape Close Paramount Los Angeles Motion-Sensor Audio Close Burger King LA | NYC | Miami Tearaway Posters Close Amazon Prime Venice Beach Dedicated Barricade Close Facebook Los Angeles Dedicated Barricade Close Fox Searchlight Los Angeles Dedicated Barricade Close Burberry New York City Street-Level Billboard Close Jack in the Box Venice Motion-Sensor Audio Close Netflix New York City Hand Paint Close Eventbrite Atlanta Wallscape Close Honest Tea New York City Dedicated Site Takeover Close BACK TO TOP Coast to Coast & Across the Pond ® Los Angeles (310) 558-8555 3434 Overland Ave Los Angeles, CA 90034 New York (646) 884-9880 1384 Broadway Suite #804 New York, NY 10018 © Alchemy Media Holdings, LLC 2026 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Home About Our Work What We Do Real Estate Partners Contact