◈ Homepage — https://andreas.com/Home Speaking Books Articles About Contact Andreas Ramos: Professor of Applied AI & Digital Marketing Andreas Ramos: Author of 22+ books (seven Amazon #1 Best Sellers) on digital marketing with AI. Professor of Applied AI for Digital Marketing, Generative Engine Optimization (GEO), and Retrieval Augmented Generation (RAG) with Knowledge Base (KB) at CSTU. See my About page. Vibe code your own apps with AI in less than seven minutes. No coding. Great project for kids in your family. (Jan 2026). Use an AI at andreas.com. Speaking at Your Events: See my Speaking page. More about AI: See my Articles page. Teaching: I teach AI and digital marketing at CSTU. See my courses in digital marketing. Use the Search Box to see what else you can find at andreas.com: andreas.com | Speaking | Books | Articles | About | Contact ◈ Interior Pages — 27 pages crawledAudiobook | How to Build Your Silicon Valley Startup | andreas.com Home Speaking Books Articles About Contact The Startup Audiobook Book by Andreas Ramos and Narration by Fawn Alleyne How to build your Silicon Valley startup How to find co-founders and founders Find accelerators, incubators, co-working spaces How to sell your startup: elevator pitches, pitch decks, venture capitalists (VCs), investment bankers, acquisition, due diligence, valuation, and more 26 interviews with founders, heads of accelerators, lawyers, and VCs Based on the #1 Amazon Best Seller by Andreas and narrated by Fawn Alleyne Worldwide release June 1, 2019 Listen to Fawn Narrate a Sample from the Audiobook (3 min, 14 sec.) How to Get Your Startup Audiobook The Startup Audiobook by Andreas Ramos and narrated by Fawn Alleyne (English; 6 hours, 51 minutes) Get the Startup Audiobook at Amazon worldwide for Amazon Kindle, Audible, and Apple iTunes (Note from Fawn:) “Amazon tries to get you to sign up for Audible to get the audiobook. No, you have a choice. You can buy the audiobook without Audible. If you listen to a lot of audiobooks, then sign up for Audible. You'll get the audiobook for free and we'll get a referral bonus.” The book is also a paperback book and a digital ebook in English, French, and Korean at at Amazon worldwide Sign up for my newsletter to get notice of new versions and free copies Get the Startup Audiobook for Free! Read a lot of audiobooks? Join Audible by clicking on the link below. The audiobook is free when you subscribe to Audible and I’ll get a bonus for referring you! Go for it! Startup Audiobook for US Startup Audiobook for UK Startup Audiobook for France Startup Audiobook for Germany Tips from the Audiobook and the Funny Stuff (3 min, 06 sec.) The Story behind the Startup Audiobook Join Fawn for a behind-the-scenes look into the audio production process. See how Fawn Alleyne in Montreal, Quebec collaborated remotely with Andreas in Silicon Valley; the challenges they faced; and what they learned along the way. Watch Fawn's video for the audiobook . Subscribe to Fawn's Youtube channel to be notified when she posts more behind -the-scenes videos. TV Interview with Andreas about Startups Jennylyn Gleave interviewed Andreas Ramos in Palo Alto for a Silicon Valley TV show. See the video at Youtube. Supplemental Content for the Startup Audiobook The links from the audiobook: Link #1: Demographics of Silicon Valley (see page 14) Link #2: List of local associations Link #3: List of 1,300 domain name extensions Link #4: Free ebook of basic SEO for startups Link #5: Free Adwords eBook Link #6: Prototyping with storyboards Link #7: The Grandmother Pitch Link #8: List of 702 occupations (see page 57 to 72) Link #9: Academic research articles on viral marketing Link #10: List of questions Link #11: Summary of "High Stakes" by Charles Ferguson Link #12: Examples of M&A fraud Link #13: Deloitte’s overview of the M&A process Link #14: Deloitte’s expected direction of M&A activity Link #15: The SEC's definition of a material issue Link #16: Video of an assembly line More Stuff about Startups For a list of clickable links, free downloads, further reading, startup blogs, associations for startups, and list of the interviews, go to a andreas.com/book-startup.html andreas.com | Speaking | Books | Articles | About | Contact El libro de Startup de Silicon Valley en español | Ver andreas.com Home Speaking Books Articles About Contact El libro de Startup à la Silicon Valley en español Escrito por Andreas Ramos, traducido por Edgar Estanislao y editado por Gala Gil Amat Posted: 1 de julio de 2019 AGILE, LEAN, DevOps, INNOVACIÓN, palabras que dejamos de repetir a nuestros clientes ... Entonces, en 2019, decidí reunirme con American Startups para descubrir el verdadero significado de estos términos y cómo iniciar un inicio y cuáles son las acciones a realizar de acuerdo con las 3 fases: El inicio inicial (inicio en etapa temprana): las personas tienen una idea, forman un equipo, se reúnen con los usuarios y crean un producto para ver si existe un modelo de negocio viable. Se rodean de unos consejeros. Pueden unirse a incubadoras y aceleradores. Si su idea parece buena, son financiados por su familia, sus amigos y los ángeles de negocios. La puesta en marcha de inicio: el proyecto entra en la fase de comercialización, lo que significa que atrae clientes y comienza a ganar dinero. La startup está reclutando algunos empleados y proveedores de servicios. Ella hace marketing, hace ventas y obtiene sus primeras cifras. Está atrayendo nuevo financiamiento, esta vez proveniente de los business angels y posiblemente los capitalistas de riesgo (o VC para Venture Capitalists). La puesta en marcha tardía: el proyecto toma la forma de un negocio real y se vuelve rentable. La puesta en marcha está contratando directivos y empleados. Invierte en marketing y publicidad para seguir creciendo. Abre nuevos servicios internos. Continúa siendo financiado por ángeles de negocios y VCs. Cómo construir un inicio al estilo de Silicon Valley # 1 Amazon Best Seller Cómo construir una startup al estilo de Silicon Valley Cómo encontrar cofundadores y asesores Encuentre aceleradores, incubadoras, espacios de trabajo conjunto Cómo tratar con acciones, abogados, inversores ángeles y capital de riesgo 26 entrevistas con fundadores, jefes de aceleradores y VCs en todo el mundo Guía práctica para un inicio basada en la experiencia de campo de mucho tiempo Ahora está disponible en el mercado de Amazon como libro de bolsillo y libro electrónico: eBook libro electrónico Libro de bolsillo También en inglés, coreano y française También puede obtener el libro de inicio en inglés, coreano y française andreas.com | Twitter | Contact &copy, 1995-2018 About Andreas Ramos Home Speaking Books Articles About Contact About Andreas I'm a professor of applied AI. Author of 22+ Books, 7 Amazon #1 Bestsellers. 30+ years of enterprise-level expertise. Advisor to Harvard, Stanford & MIT. From 2023 to early 2025, the focus was on prompts. However, reasoning AI (with chat memory, RAG, personalization, etc.) is very good at understanding out what people really want. The focus is now "applied AI" , which means, "actually use AI in business" . This includes Applied AI for Digital Marketing , Generative Engine Optimization (GEO) , and Retrieval Augmented Generation (RAG) with Knowledge Base (KB) . Define the business goals and KPIs. Find datasets, add them to an AI, analyze the dataset to understand the market, competition, trends, opportunities, and more and use AI to achieve those business goals. AI-enabled companies will be a handful of people with MBA-like business skills (not necessarily MBAs) and SME domain expertise who manage an array of AI agents for A2A (agent to agent) activity. Professor in Digital Marketing I'm a professor at California Science and Technology University (CSTU) in Silicon Valley and a senior instructor at Santa Clara University . See more about the classes I teach. Author of 22+ Books on Digital Marketing My books include seven Amazon #1 Best Sellers and have been published in the USA, China, Taiwan, Mexico, France, Germany, the UK, Denmark, Sweden, Finland, Italy, and Spain. Publishers include McGraw-Hill (USA), Tsinghua University Press (China), Jain Publishing (USA), Betwin (Paris), Klean (Denmark), and Editorial Jus (Mexico). Search Engine Marketing was published by McGraw-Hill (2009. 267 pg. ISBN 978-0-07-159733-3. Illustrations, tables, index). It was translated into simplified Chinese and published by Tsinghua University Press in Beijing. It was also translated into traditional Chinese and published by McGraw-Hill for Taiwan. “ This is the first book to bring analytics, digital marketing, and traditional marketing together. ” — Foreword by Haoyu Shen , Chief Operations Officer (COO) of Baidu.com . I was the technical editor of Search Engine Marketing, Inc. by Mike Moran and Bill Hunt (IBM Press. 528 pages, 2014), the authoritative book on enterprise-level SEO. Certifications I wrote and teach certification courses for corporate-level for mid-size and large corporations, including staff at government in US cities and states. Some are very large organizations with millions of members. My courses include search engine marketing (SEO), digital ads with Google Ads, Google Analytics 4.0 (GA4), LinkedIn Profile Optimization (LPO), and the use of LLM AI in digital marketing. Advisor to Silicon Valley Startups I’m an advisor to GPTDao, AIMW, Homesteading, ArcticEider.ai, EdgeEvo, SVRI, SVBS, and Livert. I help them with digital marketing strategies, connections, and more. I wrote Startup , a #1 Amazon Best Seller. Board Member I’m also on the board of the DMAnc, Sacred Stream, and several more. Consulting I'm a consultant to with Harvard and Stanford (both more than ten years) and eleven years with MIT. I've worked with very large organizations (VLO). Talk with me. Testimonials Ask my students. They rank me as Best Professor, Best Course Materials, and Best Palo Alto Backyard Parties. How I Do Digital Marketing I do enterprise-level Applied AI for Digital Marketing , Generative Engine Optimization (GEO) , and Retrieval Augmented Generation (RAG) with Knowledge Base (KB) to build credibility, visibility, authority, and trust. I focus on data-driven decision-making with metrics and KPIs that support business goals (not vanity metrics). I try to understand the audience's needs and genuinely help them (no manipulative or aggressive tactics). How am I different from other marketers? Seth Godin, Neil Patel, or Gary Vaynerchuk focus on consumer psychology. Ryan Deiss or Russell Brunson use aggressive funnels, upselling, and lead generation tactics for short-term gains. Brian Dean focuses only on SEO. More about What I Do In the 70s, I handbuilt digital devices with curcuit boards, electronic parts, and a soldering iron. In 1987, I began Usenet, an early version of the Internet, and set up the Fidonet node for Denmark. I came to Silicon Valley on the 4th of July 1992. I’ve worked at SGI , SUN , Oracle , NTT , Brio , Acxiom , Cisco , and over 25 startups. I’ve built more than 350 websites. I co-founded three Silicon Valley startups (two with successful exits). I was the cofounder and CMO (Chief Marketing Officer) at Lingolet, Inc. We built an IoT device, the size of a cigarette lighter, that did AI-powered translation in twelve languages, transcribed up to ten hours of speech, and connected you to live interpreters worldwide, incl. China. The corporate version gives you instant connection to some 2,000 interpreters in over 30 fields in more than 180 languages. I did the strategies for marketing, legal, investment, acquisition, and more. At Cisco, I set up the first Global SEO in 44 languages in 84 countries. Cisco had been around for 25 years earlier, but they never did global SEO. I speak a bunch of languages and read several more languages. I was the Director of the Digital Agency at Acxiom , where I led digital marketing teams for global Fortune 200 companies. At Dialpad , I was employee #12, where I was the head of marketing and webmaster. It was the first VOIP service (before Skype). We grew from zero to 16 million users in one year, which was the fastest-growing company in history at the time. We were in the list of the world’s 50 largest websites. I was National Chair of the NWU Tech Writers Trade Division from 1994 to 2004. I worked with technical writers, journalists, techpub managers, recruiters, and so on. I wrote part of the overtime law in California . In 2005, I co-founded a startup, raised $500,000, and grew it to +175 staff employees. In 2008, I co-founded The CCG Group with Stephanie Cota. From 2005 to 2018, I managed MIT's Google Foundation Grant for the OpenCourseWare Project . I increased traffic from 52 visits per day to 17,500 per day, dropped the Cost-per-Click (CPC) from $0.70 to $0.07, and improve the Click-through-Rate (CTR) from 0.12% to 4.02% in the first six months and kept it over 8% for 200,000 keywords for the last five years. I managed two million dollars in the account to get 570.4 million impressions and 13.3 million visits. Over 8 million people downloaded courses. Many went on to become professionals, teachers, or professors. MIT placed me on their thank-you page between Google and the United Nations. When the MIT started its OpenCourseWare project, other universities laughed and said it would never work. Yeah, like what did they know? OpenCourseWare now includes the University of Tokyo, IIT, Tsinghua University, Peking University, Shanghai Jiaotong University, Stanford, Harvard, MIT, Carnegie Mellon, Yale, UC Berkeley, and hundreds of universities worldwide. Yeah, it worked. I've managed Harvard University Medical School’s Boston Children’s Hospital (BCH) (the world’s #1 pediatric research hospital) $1m Google Foundation Grant since 2012. I added 150,000 keywords in 42 languages (all European languages plus Arabic, Bengali, Chinese, Hindi, Japanese, Korean, Russian, and more). Within two weeks, I had 10% worldwide market share for pediatrics for only $300 per day. I’ve been interviewed in newspapers, magazines, radio, and TV in Denmark, Germany, Greece, Brazil, China, Spain, Mexico, Finland, Ireland, Japan, the UK, France, Serbia, and other places. In March 2023, Boye & Co wrote a short bio of me . I graduated from the Universität Heidelberg . Founded A.D. 1386, it’s Germany’s leading university and one of the world’s top schools, where I attended classes with Hans-Georg Gadamer and Jürgen Habermas. I did the entrance exams, courses, tests, and my thesis in Germa Author of 22+ Books on Digital Marketing. Official Site for Andreas Ramos Home Speaking Books Articles About Contact Andreas Ramos: Professor of Applied AI & Digital Marketing Andreas Ramos: Author of 22+ books (seven Amazon #1 Best Sellers) on digital marketing with AI. Professor of Applied AI for Digital Marketing , Generative Engine Optimization (GEO) , and Retrieval Augmented Generation (RAG) with Knowledge Base (KB) at CSTU. See my About page . Vibe code your own apps with AI in less than seven minutes. No coding. Great project for kids in your family. (Jan 2026). Use an AI at andreas.com . Speaking at Your Events : See my Speaking page . More about AI : See my Articles page . Teaching: I teach AI and digital marketing at CSTU. See my courses in digital marketing . Use the Search Box to see what else you can find at andreas.com: andreas.com | Speaking | Books | Articles | About | Contact How to Write a Book! by Andreas Ramos | andreas.com Home Speaking Books Articles About Contact How to Write a Book! When I told my friends I was writing a book on how to write books, they said, "OMG! I need that book!” Why write a book? A book brings you opportunities. By writing nonfiction books, you get projects, jobs, speaking engagements, invitations to join advisory boards with pre-IPO stock, and invitations to start companies. And yes, dates. You can write and publish your nonfiction book in 90 days. Yes, really! #1 Amazon Best Seller Within three days, the book became the #1 Amazon Best Seller in two categories: Publishing and Business Writing. My Experience I've written ten books on SEO and digital marketing along with more than 75 computer manuals. In this book, I show you how to write, publish, and distribute your book to support your career. What They Say “Wow, that’ll be really useful for me.” “Send me the rough draft, like, right now?” “I really need that book.” “When is this coming out?” "I wish I had this years ago." "Awesome!" -- Roslyn, Monte, Suzana, Patti, Ronda, Mario, Wendy Non-Fiction vs. Fiction? My book is for non-fiction. Fiction (novels, etc.) is different. It takes longer, there's a different way to write, and it's difficult to get readers. You can use my book to learn how to print your novel at Amazon, but everything else is different. If you want to write fiction, look at KM Weiland's site at HelpingWritersBecomeAuthors.com . Get the Book Get your book at Amazon.com . Available worldwide (except the Middle East and parts of Asia). For All Digital Devices You can read this on your Amazon Kindle, Apple iPad, iPhone, Android phone, Windows computer (desktop/laptop), Mac computer (desktop/laptop), in any browser, and more. To do this, go to Amazon. Click "Shop by Department", select "Kindle E-readers and Books", and in the side window, select "Free Kindle Reading Apps". Start at Amazon . Digital and Print The book is both digital ($2.95) and paperback ($9.95). Book Details Published by andreas.com , August 2014. 179 pages (printed), illustrated, index. #writebook, #amwriting, #author . Printed and distributed by Amazon. ISBN 978-0-9893600-5-0. ASIN: B00MOYSUNY Updates See updates and more at my blog . You can also subscribe to my Monthly Newsletter . #WriteBook Tweets about "#WriteBook" --> Downloads The following checklists, contracts, and files are free downloads. To get a copy of these files, right-click each link and select Save As: Checklist for editing and indexing Contract for your contractors Contract for model release Contract for your copyeditor Checklist for the digital layout Checklist for the print layout Checklist for releasing and promoting the book The cover (front, spine, back) for the book Interviews with authors and publishers , incl. Bruce Hartford, Carla King, David Smith, Dawn Wynne, Eva Maria Knudsen, Gillian Bagwell, Lisa Carlson, Mike Moran, Raul Ramos, Roger Stewart, Susan Levitt, Andreas Ramos Links in the Book A list of the useful links in the book: Find copyeditors at EditorsForum.org , Editcetera.com Grammar and punctuation at ThePunctuationGuide.com Learn how to self publish at SelfPubBootCamp.com See the amount of traffic at top websites at Quantcast.com/top-sites Question-and-answer sites at Answers.yahoo.com, AllExperts, theanswerbank.co.uk, Quora.com Find related hashtags at Hashtagify.me Scrub an email list at DataValidation.com Get crowd funding your book project at Kickstarter, Indiegogo, Pubslush, Inkshare.com, Unbound.com(UK) Produce and distribute digital or print books with Amazon.com, Smashwords.com , or Lulu.com Cloud storage and file sharing with Box.com, Dropbox, Google Drive, Microsoft OneDrive Find free images at commons.wikimedia.org Get speaking opportunities at NSASpeaker.org Search for copies of your images at TinEye.com Find ghostwriters at BlogDash, Blogmutt, Business2Blogger.com, Contently, Docstoc.com, eCopyWriters, Zerys, The 90MinuteBook.com Find cover designers and illustrators at eLance.com, ODesk.com, FreeLancer.com Keyboards at DasKeyboard.com Flesch-Kincaid reading score at Readability-Score.com Voice recognition at Nuance.com Ghostwriting Julian Assange’s autobiography at goo.gl/71P29m Repetitive Stress Injury (RSI) at goo.gl/CrAKYv Mark Coker at Smashwords discusses sales data for thousands of books to find the best price. See goo.gl/clwxHB Study by Dr. Weinberg at Queens College (NYC) on writers' income at goo.gl/zCgwNw McKinsey study shows email is 40X effective over social media at goo.gl/BU28Fv FTC Guidelines on Testimonials and Endorsements at 1.usa.gov/13U7Uin andreas.com | Speaking | Books | Articles | About | Contact Search Engine Marketing by Andreas Ramos | andreas.com Home Speaking Books Articles About Contact Search Engine Marketing: The Book Search Engine Marketing by Andreas Ramos and Stephanie Cota . How to use analytics to manage multichannel marketing (SEO, PPC, social networks, email, radio, TV, radio, mobile, and other channels). (McGraw-Hill, 2009. 267 pg. ISBN 978-0-07-159733-3. Illustrations, tables, index). Available at Amazon , Barnes & Noble, and other bookstores in North America, Europe, and Asia. Buy the book at Amazon.com . From the Foreword by Haoyu Shen : "China's companies can use the new Internet technology to open up new markets both in China and around the world. How can you use those technologies to help your company? This is the first book to bring analytics, digital marketing, and traditional marketing together." -- Foreword by Haoyu Shen, Chief Operations Officer (COO), Baidu.com Search Engine Marketing: China Edition by Andreas Ramos and Maggie Guan. How to use analytics to manage multichannel marketing. Translated to Simplified Chinese. (Tsing Hua University Press, Beijing, China, 2010. 290 pg. ISBN 978-0-07-159733-3. Illustrations, tables, index). See China . Buy the book at Amazon China . Search Engine Marketing: Taiwan Edition by Andreas Ramos and Stephanie Cota. How to use analytics to manage multichannel marketing. Translated to Traditional Chinese. (McGraw-Hill Taiwan, 2010. Illustrations, tables, index). Available in Taiwan. See China . Buy the book at Books.com/Taiwan . Have a Comment? Below is a comments box. Comment. Ask. Discuss. Content Marketing Strategy & Tactics : Updates Go to Updates | Go to Book Errata Free Download: The KPI Chapter Q: Can I really get the KPI chapter? For free? A: Yep! No registration. Free. Pass it around. Go to Free KPI Chapter . General Questions Q: I found a mistake. I have a question. I have a tip. A: Email me at my Contact Page . I will add it to this page. General Updates Q: How do I keep up with updates? A: Sign up for the newsletter. Q: Can I read your book in Chinese? A: Yes. Tsing Hua University (the MIT of China) published our book in Simplified Chinese in January 2010. McGraw-Hill Taiwan also published the book in traditional Chinese script. We updated the manuscript for them. Q: What about classes? A: Stephanie taught the book in a 3-day course in Silicon Valley. Our book was converted into courseware by ANI (they make Cisco's certification courseware). The courses were sponsored by The CMO Council and the Silicon Valley American Marketing Association (SV-AMA). If you're an educator and interested in teaching the book, we have complete courseware (instructor's book and student's handbook, incl. video and files.) The book is already being taught at a number of MBA schools across the USA. Q: What about Bing.com? A: Microsoft's search platform is Bing.com . It replaces Microsoft's previous search tools. It also has PPC, just like Google and Yahoo. In terms of SEO and PPC, there are no significant differences. We recommend that you use all three search engines: Google, Yahoo, and Bing. Bing will replace Yahoo's search engine and PPC by late 2009 or early 2010. PPC Updates Q: Why doesn't Adwords show some of my keywords? They get very few impressions. Can I improve that? What if I increase the budget? A: Adwords optimizes your account to show the keywords that will most likely get clicks. Low-likelihood keywords will not show (or show only infrequently). You could move those keywords into a new campaign and assign a higher budget for them. It's also possible that the keyword has a low rank and people don't see it. Look at the keyword's average position for the last seven days. If it's low, increase the bid to bring it to position 1.5 to 3.5. Our Agency Support teams recommend in general, you should delete keywords with low impressions. These keywords don't help your account. Q: Should I get more links to improve my SEO ranking? Should I buy links? A: The real question is: What is the value of those links? Do the links produce results? We wrote about this in our book "Search Engine Marketing" (see p.167). Using analytics, we found that a client had 18,800 links. a) Of 18,800 links, only 3,200 links (17%) produced traffic. b) Of those 3,200 links that brought visitors, how many visitors turned into customers (sales and revenue)? c) Only 54 links produced customers. Yes, of 18,800 links, only 54 links had value. 15,546 links produced no value. The client paid $3,000 per month for two years for those links. $3K x 24 months = $72,000 would have brought much better return in their other marketing campaigns. You can do the same analysis on your links, traffic, and results. Use analytics to find the value of your links. Links-for-SEO has been a "rank higher" scheme for the last five years. If you look at the results, that approach was generally a waste of time and money. Does link building work in terms of ranking? Do more links results in a higher rank in the search engines, which brings more traffic? Perhaps, but that needs to be proven. The company's $72,000 could have been used in other advertising strategies with a known return-on-investment. Use link building to get customers. See which links work and get more of those. Use analytics to identify those and then look for similar, related websites to get more links. At those links that produce conversions, improve your positioning: contact those sites to get more of your ads to those sites, get more links on those sites, and add paragraphs or pages to those sites. Q: What about PPC advertising in YouTube.com? A: In June 2009, YouTube added its own PPC. You can pay for your video to rank higher. Go to Ads.YouTube.com and set up an account. Q: What about PPC advertising in mobile devices, such as the gPhone? A: In July 2009, Google turned on advertising in gPhones. A gPhone app may show an ad. We recommend that you create campaigns that show only in mobile devices. Just as you have different campaigns for Search Network and Content Network, add another campaign for Mobile Network. Q: Does Placement Targeting work? A: Placement Targeting lets you control where your ads will appear in the Content Network. If you want to be only on the New York Times website, you can use Placement Targeting. Howwever, Google tests (literally) millions of websites and factors to find the pages that will most likely produce clicks for your ad. You don't need to use Placement Targeting, and very likely, Google can do this much better. So why does Google offer this? Some large advertisers don't want their product to appear on certain sites. They want to control their messaging and branding. Q: How can I test TV advertising to see if it works? A: Google's TV ads are shown nationwide on cable TV. But Google also has a local test site in Walnut Creek, California. About 40 miles east of San Francisco, Walnut Creek has 60,000 households. You can test your TV ads there and then go nationwide. Q: How does Quality Score work with CPM advertising? A: There is no Quality Score in CPM advertising. Google feels that if some advertisers are foolish enough to show ads regardless of results, then those advertisers should be allowed to hand over vast amounts of money to Google. Google is not going to let Quality Score stand in the way of those advertisers sending money. Q: Do you have more on Quality Score? A: There are four types of Quality Score (QS): Search Network QS, Content Network QS, Mobile Network QS, and Landing Page QS. Each one determines how your ads show up in each network. Q: How importance are CTR, relevancy, and landing pages for PPC? A: PPC has several factors: CTR, relevancy, and LP quality: 1) CTR (click-through-rate) accounts for more than 50% of Quality Score (QS). Google uses CTR to measure visitors' response to ads. 2) Google looks at the relevancy of the visitor's query, the keyword, the ad, and the landing page. This blocks advertisers who have irrelevant Make an OpenAI GPT Home Speaking Books Articles About Contact How to Make Your Own Custom AIs in OpenAI GPT-4 By Andreas Ramos . Updated January 4th, 2024 Update Sept. 2025: I'm removing this book. This book was written in early 2024, but OpenAI dropped the idea of GPTs. Furthermore, agentic AI has evolved so much that the idea is no longer relevant. Look into how to build AI agents with Google Agent Developer Kit (ADK). Update June 10th, 2024: Folks, it appears GPTs are dead. OpenAI promised a GPT Store for January, but it never happened and they don't talk about GPTs anymore. Microsoft dropped their GPT a few days ago and they're shutting it down. What happened to GPT? AI is evolving very fast. A good idea in November 2023 became irrelevant in January 2024. The current state of LLM AI isn't interesting anymore. The goal at OpenAI, Microsoft, Google, Meta, and Anthropic is to build AGI, which is expected to happen by 2026-27. A current possible path is agentic MAS (Multi Agent Systems that use agents). An MAS can include 200 to 300 agents to perform tasks (research, write, create code, etc.) and use tools (other software) on their own. MAS have the potential to replace entire companies. This means a GPT, no matter how clever, won't be as useful as an MAS. I think this is why OpenAI and Microsoft abandoned GPT. You can still go ahead and learn how to make a GPT. It's an interesting thing to do. This will help you on the way to building an MAS. Make an OpenAI GPT: A quick 48-page book (paper or ebook) on how to create GPT in OpenAI ChatGPT. It includes an example of an easy GPT and an advanced GPT with RAG (Retrieval Augmented Generation) with full numbered steps and examples. How to distribute your GPT. Notes about GPTs. Written in plain language with lots of examples, additional information, and links. The book is organic and free range. Written by me. No AI-generated text. You can build your own custom AIs in ChatGPT-4 that use your instructions, your data, and your actions. You write plain English. No code. (You can also write in other languages). ChatGPT’s AI walks you through the steps to make one. You can make a basic GPT in ten to fifteen minutes. (By now, I can make one in less than seven minutes). Your GPT can create images. It can browse the web to look for more information. It can analyze mathematics, spreadsheets, and computer code. You can add your files and documents (text, PDFs, spreadsheets, etc.) for it to use as reference. For example, you can upload your company’s instruction manuals so people can ask your GPT how to use your devices. This uses RAG (Retrieval Augmented Generation), which improves the quality of your results. Easy to do. Your GPT works in English, French, Spanish, Chinese, and many other languages. People can type in their language, and it'll reply in that language. Just as we build websites, you can build GPTs for yourself, your friends, your team, your company, clients, or the public. Get the Book : PDF at andreas.com. (Link removed.) Kindle ebook at Amazon (Link removed.) Paperback at Amazon. (Link removed.) andreas.com | Speaking | Books | Articles | About | Contact Courses in Digital Marketing Home Speaking Books Articles About Contact My Courses in Digital Marketing By Andreas Ramos . Updated March 2025 Professor in digital marketing with AI at California Science and Technology University (CSTU) and Santa Clara University . I got on the web in early 1994, which is why I have andreas.com; I built the first websites at many Silicon Valley companies; I led the digital marketing division at Acxiom for clients that were large global companies; I set up and ran the Global SEO team at Cisco where I developed enterprise SEO in 44 languages for 84 countries for Google, Bing, Baidu, and Yandex; I've managed millions of dollars in monthly budgets with over 300,000 keywords in 24 languages in 130 countries for global organizations; I started two digital ad agencies; I was the CMO of a Silicon Valley startup; I'm an advisor to several Silicon Valley AI startups; I manage digital marketing for three global organizations; I've also written 22+ books (seven are Amazon #1 Best Sellers); and I was the first in the world to teach live courses in Google Analytics 4.0 (GA4) and AI for digital marketing. My courses are hands-on, practical, technical, and in-depth. Everything in clear English with lots of practical examples. You get the slides, video recordings of presentations, handout material, ebooks by me, and sample code. All examples are written for you to copy, edit, and use in your work. My courses are well-structured and easy to understand because I've taught hundreds of students and trained dozens of staff and interns over 30 years of work. Courses at CSTU Professor in digital marketing at California Science and Technology University (CSTU) , a small private technical university in Silicon Valley. It's an expert school with professors who've graduated from Tsinghua, IIT, Stanford, MIT, and Heidelberg who've founded or worked at major Silicon Valley corporations. CSTU offers accredited courses in engineering, finance, AI, and related topics, including my digital marketing courses. Courses are online and in-person (you can attend fully online). Every quarter, I teach a nine-week course on AI for digital marketing. This includes certification. Visit CSTU to sign up for my classes. My courses include: Digital Marketing + AI: Use LLM AI in digital marketing with Retrieval Augemented Generation (RAG), Knowledge Base (KB), Knowledge Graph (KG), and entitiy schema for content generation that's grounded in truth. Enterprise SEO: Search Engine Optimization (SEO) for AI. Google Ads for Marketing : Use AI tools with Google Ads. Google Analytics 4.0 for Marketing for websites. LinkedIn Profile Optimization (LPO) for marketers and companies. LinkedIn Profile Optimization (LPO) for job seekers. I constantly update my courses to keep up with the changes in AI. Any questions, just ask: [email protected] . andreas.com | Speaking | Books | Articles | About | Contact Multi Agent Systems MAS for LLM AI Home Speaking Books Articles About Contact Multi Agent Systems MAS for LLM AI By Andreas Ramos . August, 2024. Update Sept. 2025: I'm removing this book. This book was written in August 2024, but agentic AI has evolved so much that the book's idea and methods are no longer relevant. Look into how to build AI agents with Google Agent Developer Kit (ADK). A short 12-page ebook on Multi Agent Systems MAS in LLM AI . This ebook explains MAS, how it works, and how to use it. MAS can be used for digital marketing and nearly every department and team in a company. My course on MAS at CSTU is based on this book. Click to watch the YouTube video of my TEDx talk about Multi Agent Systems MAS. (11 minutes 51 seconds). Get the MAS book: Multi Agent Systems MAS book as free PDF. (Link removed.) Multi Agent Systems MAS ebook from Amazon for your smart phone, tablet, etc. Also available for free at Kindle Unlimited. (Link removed.) Read my previous book "how to create persona for LLM AI". (Link removed.) andreas.com | Speaking | Books | Articles | About | Contact How to use AI to make an app in minutes Home Speaking Books Articles About Contact Vibe Code with AI to Build an App in Minutes By Andreas Ramos, Professor at CSTU.edu , May 22, 2025, updated July 22, 2025 Adam Chen (General Manager at Analogix Semiconductor) gave a ten-minute talk at TEDxCSTU 2025 May 18th on how to vibe code with AI to make apps. Many thanks to Adam! I wrote up Adam’s guide as a PowerPoint for my students and assigned it as homework . All of them built apps. Watch Adam's talk on YouTube. You can also see Adam's slides . See a list of 81 apps by Adam at PromptBox.cn . You can build an app for your phone (Android or iPhone) in less than seven minutes. My first app took seven minutes because I had to figure out how to do this. I built the next one in three minutes. What is vibe coding ? You tell your AI what you want and the AI writes the code. You look at the results and ask the AI to make changes. Look at the results again, and ask for more change. Over and over. Each time, the AI writes the code for you. After several rounds, you have what you want. It's that easy. To get ideas of what to build, I looked at the apps on my phone. I use my notes app every day, so I thought, "how about a better notes app?" To get ideas of what to build, I looked at the apps on my phone. I use my notes app every day, so I thought, "how about a better notes app?" You can also ask your AI for ideas for apps. Ask, “Give me ideas for apps for my phone.” This can be business tools, productivity, personal, home, fun stuff, games, whatever. Type this prompt in your AI: Before you start, read the following and say you understand. Your role: Act as an AI software developer. Your task: Provide the source code in a single file for a mobile website. Description of the task: Make an app for a simple To-Do-List. Keep track of tasks and mark them as complete. Features include add new tasks, mark tasks as complete (e.g., with a checkbox), delete completed tasks, allow reordering of tasks, add due dates. Suggest additional useful features for my app. That's the basic prompt. Make changes to make your own app. The AI writes the code The AI will generate the code. It could be very long (mine was 12 pages). You don't have to read it. Just copy it. Click the button at upper-right corner to copy the code. Save it as a text file (babysfirstapp.html or whatever.html). How to get the code to be an app Find the file on your computer. Double click it. Your app will open in your browser. Cool! It works! If you have a website on a server (such as I do at andreas.com): Upload the file babysfirstapp.html to your server. Don't create an HTML page that has HTML code on it and add the app code into it. The page should be just the app code. Don't use spaces in the file name, such as “babys first app.html”. If your text editor offers UTF encoding, use that when you save the file. Open it on your computer or phone. Open your browser and enter the URL of your website and the file name, such as andreas.com/babysfirstapp.html. Bingo, it works! If you don’t have a website: Set up a free website at NeoCities.org . Create your site, such as babysfirstapp.neocities.org. When the NeoCities file selector appears, either click Upload and upload your file (babysfirstapp.html) or drag your file babysfirstapp.html from your computer to the file selector. Go to your browser or phone and visit https://babysfirstapp.neocities.org/babysfirstapp.html. (replace with your URL and your app's file name). Show your mom what you did. Definitely deserves ice cream. You can see my app at Baby's First App . (BTW, your AI is non-deterministic, but it created your app’s code so your app is deterministic; that means it won’t have hallucinations.) How to put the app on your phone This is a web app, not an Apple Store/Play Store app. You don't install it from the app stores. The app runs from a webpage. To put the app on your phone: Open the app from its web URL (such as Baby's First App . On Android: Click the three dots at at the right top. Select "Add to Home Screen". A web page icon is appears on your screen. Click it to open the app. On Apple iPhone: Click the share icon (square with an up arrow). Select "Add to Home Screen". A web page icon is appears on your screen. Your app is now on your phone. My app has several features: You can drag-and-drop to rearrange tasks. Tasks are unique to each device: you can’t see my tasks and I can’t see your tasks. Ask your AI for more features: Describe your app to your AI and ask it to suggest more features. For example, my app could add the following: Task Editing: Allow to click on a task to edit it. Priority Levels: Add options to set task priority (High, Medium, Low) with visual indicators (colors, icons). Subtasks: Allow subtasks under a main task. Filtering: Add options to filter tasks (e.g., show all, active, completed, by due date). Sorting: Allow sorting tasks by due date, creation date, or priority. Reminders/Notifications: Integrate with browser notifications to remind users about upcoming due dates (requires user permission). Tags/Categories: Assign tags or categories to tasks for better organization. Themes: Offer color themes (dark mode, light mode). Search Functionality: A search bar to quickly find tasks, especially useful for long lists. Recurring Tasks: Ability to set tasks that repeat (e.g., daily, weekly). And more... "Look, Ma! No hands!" Build an app entirely on your phone. No computer. One day, I wondered if I could do this entirely on my phone. No computer or laptop. Yep, it works! Open your AI on your phone. Type the prompt to make an app (see above, The prompt for your AI ). Tip: keep it simple for the first one. Your AI will write the code. Sometimes, my AI will write the code in three files. You need it in one file. Tell the AI, "Rewrite this in one file." Copy the code. At the bottom of your AI, there's a COPY button. Copy the file. bu Open a text editor on your phone. It's possible your phone may not have one, so go to your app store and search for a text editor. I installed Simple Text Editor (it's for Android, free, and no ads). Paste the code into the text editor and save it, such as myapp.html (Don't put spaces in the file name. Use .html as the extension.) Save the file in documents so you can find it. Open your file browser on your phone. Find the file and click it. Your app will open. Add it to your phone's main screen. Closing notes If anything isn't clear, or it doesn't work, let me know and I'll fix it. Try the different AI (Gemini, ChatGPT, Copilot, Claude, Deepseek, etc.). They produce different results. Some look better than others, some work, some don't. If you have children, nieces, or nephews (or a very clever cat or dog), show them what you did. Give them this page. They can make apps. Did you make something cool? Let me know. Make a screenshot of your app and send me an email to [email protected] andreas.com | Speaking | Books | Articles | About | Contact #TwitterBook by Andreas Ramos | See andreas.com Home Speaking Books Articles About Contact #TwitterBook , by Andreas Ramos Get the #1 Amazon Best Seller . The inside scoop on how to use Twitter. In only 98 pages, you'll learn how to use hashtags, get followers, and use Twitter. Practical, hands-on, and in plain English. Lots of surprising details: What teens are doing on Twitter, how the police uses Twitter, how to use Twitter in a disaster, plus my list of the best tools. Read about my #TwitterBook in a Forbes column by Rob Wynne . Get the Book Get your #TwitterBook at Amazon as a paperback book or an ebook. The ebook can be read on any digital device: iPad, iPhone, Android, laptop, desktop, and Kindle. Go to Amazon . Book Details #TwitterBook by Andreas Ramos. 1st ed., Oct. 2013. 2nd ed. Sept. 2014. Illustrations, index, glossary. 86 pages in print ($9.95) or eBook ($3.95). ISBN 978-0-9893600-4-3. Available at Amazon . Updates I post book updates (including whole chapters) at my blog. Tweets Tweets about "#twitterbook" References Links from the book's References: Adapting Social Spam Infrastructure for Political Censorship , by Kurt Thomas, Chris Grier, and Vern Paxson. Proceedings of the USENIX Workshop on Large-Scale Exploits and Emergent Threats (LEET) bit.ly/1agENDU Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal , by Nick Bilton (Portfolio Hardcover, November, 2013). The inside story of Twitter. Excerpt at nyti.ms/15kLBlr Intrinsic versus Image-Related Motivations in Social Media , by Prof. Olivier Toubia, Columbia Business School, and Prof. Andrew Stephen, University of Pittsburgh (PDF). bit.ly/16UsC1B Kan Facebook og Twitter redde 'foråret'? ("Can Facebook and Twitter Save the Arab Spring?"), by Bjørn Bredal (Politiken, Sept. 16, 2013, in Danish) bit.ly/1cb1Y61 Linked: The New Science of Networks , by Albert-Laszlo Barabasi (Plume, 2003). Review and summary of the book at andreas.com/faq-barabasi.html The Social Employee , by Cheryl and Mark Burgess (McGraw-Hill, 2013). Overview and case studies of social at enterprise companies. bit.ly/1bLGek8 Teens, Social Media, and Privacy , by Mary Madden et al (Pew, May 21, 2013). Research by The Pew Research Center's Internet & American Life Project on how teens use social media. bit.ly/191zI4W Trial by Twitter , by Ariel Levy (The New Yorker, Aug. 5, 2013) nyr.kr/13jrH64 andreas.com | Speaking | Books | Articles | About | Contact Prompt Crafting for Digital Marketing Home Speaking Books Articles About Contact Prompt Crafting for Digital Marketing By Andreas Ramos . Update Sept. 2025: I'm removing this book. This book was written in Fall 2024, but it's obsolete now. If you're prompting the AI, you're doing it wrong. Agentic AI has replaced prompting. Look into how to build AI agents with Google Agent Developer Kit (ADK). August, 2024. A 28-page ebook on how to write prompts for digital marketing , with OpenAI ChatGPT, Microsoft Bing Chat, Google Bard, Anthropic Claude, and other Language Model Machines (LLM). Additional Recommended Reading for AI and LLM Useful books and articles about artificial intelligence (AI) and Large Language Models (LLM). When you find good articles or books (in English, Danish, German, or French), let me know. I update this every few weeks. Understand ChatGPT I strongly recommend these to start. Read them several times until you understand them. This will let you understand the rest of these links. Tim Lee: A clear explanation of LLMs and AI. "What Is ChatGPT" by Stephen Wolfram Summary of the Wolfram book by me An LLM AI is the beginning of AGI. General Essays and Books about AI and LLM Stanford report on the state of AI 2023 Dan McCreary Digital China Errors in AI. A Categorical Archive of ChatGPT Failures by Ali Borji Information for developers and investors to understand AI. From A16Z.com Explanation of LLM "The Ghost In The Machine: Emergence And Intelligence In Large Language Models" by Ali Minai. Part one . Part two . "God Human Animal Machine" by Meghan O'Gieblyn (book, available at Amazon). Very good essay about the origins and nature of consciousness. Susan Schneider Sam Bowman, NYU professor and researcher in AI Rob Toews in Forbes GPU-Rich, GPU-Poor On the limits of language andreas.com | Speaking | Books | Articles | About | Contact eBook on KPI: Key Performance Indicators | andreas.com Home Speaking Books Articles About Contact eBook on KPI: Key Performance Indicators The KPI eBook : Learn how to use KPIs (Key Performance Indicators) to calculate LTV (Lifetime Value), CPL (Cost per Lead), and CPA (Cost per Acquisition). With these three numbers, your marketing will be profitable. All it takes is basic grade school math. It's easy to read. The text was proofread by friends who are MBAs from Harvard, Stanford, and MIT. It was also proofread by Silicon Valley CFOs. The ebook is being taught at a number of MBA schools in the USA, incl. Tsing Hua University in Beijing. The ebook is an excerpt chapter from my book Search Engine Marketing , published by McGraw-Hill, 2009. The book was also translated and published by Tsing Hua University Press in Beijing (2010) and in Taiwan by McGraw-Hill Taiwan (2010). The book covers SEO, PPC, analytics, KPIs, landing pages, microsites, and multivariate testing. To download, right-click the ebook icon and select "Save Link As". andreas.com | Speaking | Books | Articles | About | Contact #TwitterBook by Andreas Ramos | See andreas.com Home Speaking Books Articles About Contact Y2M: Your Second Manual to the Atari ST , by Andreas Ramos Y2M was your SECOND manual to the Atari ST because the first one was so useless. Easily the funniest and also most useful manual ever written for a computer. Along with lots of tips and inside information (such as how to take apart your monitor to increase the image size), there are puns, wordplay, jokes, hidden references, and chaos on every page. Go ahead. Read the index :-) I've written more than 50 computer manuals for Silicon Valley computer companies: this has always been my favorite. The book was printed as a large-format paperback in the late 1980s. In 2022, Richard Karsmakers found a printed copy, scanned it, and created this PDF. To get the Y2M, right-click the link Y2M PDF (7.46 MB PDF) and select "Save Link As..." andreas.com | Speaking | Books | Articles | About | Contact Contact Andreas Ramos | Email | Telephone | Twitter | WhatsApp Home Speaking Books Articles About Contact Contact Me Send me a text message in WhatsApp, Blue Sky, or LinkedIn and I’ll reply within a few days. I live in Palo Alto, California, USA. Website: andreas.com . WhatsApp: +1.650.483.5040. Email: [email protected] . Blue Sky: @andreas.com . Twitter: @andreas_ramos . LinkedIn: LinkedIn.com/andreasramos . See what else you can find at my website andreas.com andreas.com | Speaking | Books | Articles | About | Contact Startup à la Silicon Valley, la version française | Voir andreas.com Home Speaking Books Articles About Contact La version française startup à la Silicon Valley Andreas Ramos et Cyril GHATTAS Posted: Tues, 9 Oct 2018 AGILE, LEAN, DevOps, INNOVATION, des mots que l’on cesse de répéter à nos clients… C’est ainsi qu’en 2017, je décide d’aller à la rencontre des Startups américaines afin de découvrir le sens véritable de ces termes et comment lancer une startup et qu’elles sont les actions à effectuer selon les 3 phases: La phase d’amorçage (seed startup ou early-stage startup en anglais) : des personnes ont une idée, montent une équipe, rencontrent des utilisateurs et créent un produit pour voir s’il existe un business model viable. Elles s’entourent de quelques conseillers. Elles peuvent rejoindre des incubateurs et des accélérateurs. Si leur idée paraît bonne, elles se font financer par leur famille, leurs amis et des business angels. La startup en phase de lancement (ou mid-stage startup): Le projet passe en phase de commercialisation, ce qui signifie qu’il attire des clients et commence à gagner de l’argent. La startup recrute quelques salariés et prestataires. Elle fait du marketing, réalise des ventes et obtient ses premiers chiffres. Elle attire de nouveaux financements, provenant cette fois-ci de business angels et éventuellement d’investisseurs en capital-risque (ou VC pour Venture Capitalists). La startup en phase avancée (ou late-stage startup) : Le projet prend la forme d’une véritable entreprise et devient rentable. La startup embauche des directeurs et des salariés. Elle investit dans le marketing et la publicité pour continuer à croître. Elle ouvre de nouveaux services internes. Elle continue à être financée par des business angels et des VC. Lors de ce séjour, j’ai rencontré Andreas Ramos auteur du livre Startup et me propose de traduire cet ouvrage afin de partager les bonnes pratiques, les techniques et les astuces utilisées. Il est à présent disponible sur le market d’amazon en version Livre broché et Ebook : Livre broché eBook Comment construire une start-up de style Silicon Valley Comment trouver des co-fondateurs et des conseillers Recherchez des accélérateurs, des incubateurs et des espaces de travail en collaboration Comment traiter avec les actions, les avocats, les investisseurs providentiels et le capital de risque 26 entretiens avec des fondateurs, des responsables d'accélérateurs et des sociétés de capital-risque du monde entier Guide pratique de démarrage basé sur l'expérience de terrain de longue date Obtenez le livre en français sur Amazon livre de poche ou eBook In English, Korean, and Spanish You can also get the Startup book in English, Korean, and Spanish andreas.com | Twitter | Contact &copy, 1995-2018 실리콘밸리에서 처럼 창업하기 | Startup in Korean | See andreas.com Home Speaking Books Articles About Contact Startup Korea Posted: Wed, 15 Mar 2017 16:05:52 실리콘밸리에서 처럼 창업하기 아마존 베스트 셀러 1위 실리콘밸리 스타일 창업하기 어떻게 공동설립자와 자문역 찾을 것인가 악셀러레이터, 인큐베이터, 공동작업 공간 찾기 주식의 발행 및 배분 그리고 변호사, 엔젤투자자 그리고 벤처캐피탈과 사업 협의 방법 설립자, 악셀러레이터 책임자 그리고 세계 곳에 있는 벤처케피탈과 26회의 인터뷰기록 스타트업 현장에서 오랜 경험에 바탕을 둔 실무 지침서. Translated by 번역자 ; 김달호 경제학박사 / Dale Ho Kim, Ph.D. Coordinator & Adviser: 조정 및 자문역 (Patrick and Gina) 발행처: Feel D&C Co., Ltd./ 필디앤씨 (Publisher) 인쇄일 ; 2017. 10.20 (Publication date) 페이지 수 ; 170 쪽 (170 Pages) Buy the book in Korean at Yes24.com and Aladin.co.kr 주요 책서점, 알라딘 그리고 예스24.com 가격 12,000 원 (Price) How to Build a Silicon Valley-style Startup #1 Amazon Best Seller How to build a Silicon Valley-style startup How to find co-founders and advisors Find accelerators, incubators, co-working spaces How to deal with stock, lawyers, angel investors, and venture capital 26 interviews with founders, heads of accelerators, and VCs around the world Practical guide to startup based on the long time field experience Buy the book in Korean at Yes24.com and Aladin.co.kr English, French, Spanish You can also get the Startup book in English, French, Spanish andreas.com | Twitter | Contact &copy, 1995-2018 Startup in Chinese | See andreas.com Home Speaking Books Articles About Contact 硅谷初创 Startup (Translated to Chinese) Posted: 15 November 2020 How to Build a Silicon Valley-style Startup Author: 安德列亚斯·拉莫斯 （美） 林敬农 韦忠和 译 (Translated by J.N. Lin and Frank Wei) 安德列亚斯·拉莫斯 (Andreas Ramos) 在硅谷工作生活了近三十年，现在 California Science and Technology University (CSTU) ，加州科技大学，教授数字营销课程。安德烈亚斯著有并出版了十四本关于市场营销的书，其中一本由中国清华大学出版社出版。安德烈亚斯毕业于德国海德堡大学，会四种语言，和太太还有猫住在加州硅谷帕拉阿图市。 March 6, 2020 (Publication date) 218 Pages Available at Amazon.com Based on the #1 Amazon Best Seller How to build a Silicon Valley-style startup How to find co-founders and advisors Find accelerators, incubators, co-working spaces How to deal with stock, lawyers, angel investors, and venture capital 26 interviews with founders, heads of accelerators, and VCs around the world Practical guide to startup based on the long time field experience Get the book in English, French, Spanish, Chinese, Korean, or Audio You can also get the Startup book in English , French , Spanish , Korean , Chinese, or Audio . andreas.com | Twitter | Contact &copy, 1995-2018 LinkedIn Profile Optimization by Andreas Ramos | See andreas.com Home Speaking Books Articles About Contact LinkedIn Profile Optimization LPO by Andreas Ramos Updated January 3, 2024 by Andreas Ramos LinkedIn is the best place to find a job, build business connections, or get more money. Do you know your LinkedIn score? Just as your credit score determines how much credit you get, your LinkedIn SSI Score determines if you show up in LinkedIn. I wrote this ebook to explain how to optimize your LinkedIn profile so you can be found when you’re available for work. Share this PDF with friends and family who are looking for jobs or better jobs. The three parts of LPO: Edit your LinkedIn profile to get a high LinkedIn SSI score: Your SSI score should be in the top 20% of your industry and network). Connect to others with high SSI scores: Use LinkedIn Sales Navigator to find contacts. If they show up at the top of a search, they have high scores. Their SSI score improves your SSI score. Be active in LinkedIn: Post to LinkedIn and comment on postings. Your activity is also part of your SSI score. Get the eBook LinkedIn Profile Optimization as a PDF. Kindle ebook at Amazon: LPO at Amazon . Kindle Unlimited for free or buy the ebook for $2.99 This ebook is an excerpt of our book Mastering LinkedIn , which has much more details about LinkedIn. Available at Amazon in paperback or ebook. Go Mastering LinkedIn . Connect to Me at LinkedIn Yes, you can connect to me at LinkedIn! Andreas Ramos at LinkedIn.com/in/AndreasRamos andreas.com | Speaking | Books | Articles | About | Contact Speaking at Your Event on Applied Digital Marketing with AI Home Speaking Books Articles About Contact Speaking    TEDx CSTU 2024 Multi Agent Systems MAS Click to watch.    TEDx CSTU 2025 Coming Impact of AI Click to watch. Speaker on Digital Marketing and AI About: Professor of Applied AI at CSTU. Author of 22+ Books, 7 Amazon #1 Bestsellers. 30+ years of enterprise-level expertise. Advisor to Stanford & Harvard. Audiences: Organizations that need AI for marketing and visibility. I can talk to your audiences about overview and the business value. My Current Focus: I teach Applied AI for Digital Marketing , Generative Engine Optimization (GEO) , and Retrieval Augmented Generation (RAG) with Knowledge Base (KB) in masters' level courses to engineers, MBAs, and corporate staff at CSTU.edu. Spring 2026: Folks, deep changes are happening. Since 2023, we've been in AI Chat Mode , where you chat with an AI. That's over. The focus now is applied AI , which means, how to actually use AI in business . The goal is to build AI-powered business models . Page updated March 12 th , 2026. Expertise I came to Palo Alto in 1992. I have 33+ years of experience in enterprise-level SEO at large Silicon Valley corporations as a manager, director, or CMO. I trained and managed interns, staffers, and directors. I built three startups: two with sucessful exits. Author of 22+ books on SEO and digital marketing. See my list of books . Professor of Digital Marketing with Applied AI at California Science and Technology University (CSTU.edu). Ten years experience in teaching university courses. First instructor to teach AI at Omnes (the second-largest business school in France). First in the world to teach live courses in Google Analytics 4.0. First to teach agentic AI at CSTU. Consultant to Stanford Medicine and Harvard (20+ years, ongoing). 11 years with MIT. On the board of several non-profits. Advisor at AIMW, GPTDao, Klean, Livert, SVBS, Silicon Valley Research Institute, and others. Past clients in the US, China, India, Denmark, Germany, France, Canada, Mexio, Colombia, Brazil, and Spain. My page at LinkedIn.com/in/andreasramos . Speaking Experience I’ve spoken at conferences in New York City, Dallas, Chicago, Seattle, Los Angeles, Phoenix, AdTech Shanghai, Mexico City ( in Spanish ), San Francisco, Palo Alto, SES San Jose, BAM Chicago, CES Las Vegas, Paris, Beijing, Berlin and Vienna ( in German ), Aarhus and Copenhagen, Denmark ( in Danish ), Stockholm, Madrid, Cartagena Colombia ( in Spanish ), Riyahd and Jedda (Saudi Arabia), Karachi (Pakistan), and more. I’ve also spoken several times at Stanford and UC Berkeley. Certifications and Experience Certifications: Do I have certifications? I wrote the certification courses at CSTU and the DMAnc for digital marketing, SEO, Google Ads, Google Analytics, and LinkedIn Profile Optimization (LPO). Clients and Consultations (partial list): I've worked with more than 450 clients and projects. These include (alphabetically) 24 Hour Fitness, Academy of Arts, AcademyX, Acxiom, Amazon Consulting, Association of National Advertisers (ANA), ATT, Autodesk, Aveda, Bain, BanColombia, Bank of America, BICSI, Brio Technology, California Science and Technology University (CSTU), CCG, Chase Bank, Chubb Insurance, Cigna, Cisco Systems, Citibank Brazil, ClassJunky, CMO Council, Comcast, Consulate of Denmark, Coremetrics, Covad, Cutco, Dialpad, DMAnc, Encanto, Enterprise Rent-a-Car, Fisher Investments, Ford, Four Seasons, Fuji Film, Gamelink, General Motors, Grumman, Harvard University’s Boston Children’s Hospital, Hewlett-Packard, Hitachi, IBM, IMSI, Indigo, INSEEC, Intuit, Invio Software, Johnson Control, Klean, Lingolet, Marriott, Marvel, McDonalds, Methodist Church of North America, MIT, National Writers Union (NWU), Nippon Telephone and Telegraph (NTT), OMNES Education, Omniture, OneMBA, Oracle, Paypal, Position2, Postal Savings Bank China(PSBC), Princess Cruises, PWC, Republican National Committee, Samsung, San Andreas Systems, Sandisk, Santa Clara University, Shutterfly, Silicon Graphics (SGI), Silicon Valley Red Cross, Stanford University Graduate School of Business, Stanford University Medicine, Storm Technologies, SUN Microsystems, Target, Teknowledge, Toyota, UC Berkeley Haas School of Business, United Airlines, University of Monaco, Visa Brazil, Voysys, Wells-Fargo Bank, and Yahoo. Testimonials for "The Big Book of Content Marketing" by Andreas Ramos Here's an example of testimonials for one of my books. -- andreas "Andreas Ramos is the finest thought leader and writer I know in the digital marketing field. I have read his prior books and applied his thinking successfully in my digital media businesses. His new book is the best: it is up to date, clear, easy to read and very insightful. Everyone interested in successful digital marketing should have this book on the top of their reading list!" — Angelina Forrest, Executive Director, SinoMedia Int'l Group. “With customers doing more and more product research before even ever speaking with a company, content is now king. Andreas Ramos captures the keys to making content effective in driving revenue for B2C and B2B marketers alike.” — Bonnie Crater, President and CEO, Full Circle CRM. “Wondering what all the big fuss is about with content marketing? "The Big Book of Content Marketing" explains exactly why this dynamic practice is here to stay. This book demonstrates the incredible reach content marketing provides businesses while giving readers the inside track on industry best practices. Buy this book now and grow your sphere of influence!” — Cheryl Burgess, Author, "The Social Employee", CEO, Blue Focus Marketing. "This book is loaded with facts and examples. I love the QR codes. This is an excellent book for the beginner or expert marketeer looking to build credibility into their marketing campaign. It’s all about the money, and money comes from the funnel. This book shows you how Content Marketing pulls money from the funnel - which could land an investor for a startup or a bigger budget for your department. This one is definitely going into my Technical Marketing toolbox." — Craig Ellrod, Technical Marketing Manager, Citrix Systems. "The web is now part of our daily life, and high quality content is key for a top user experience. This book gives you basic insights on how to reach your ultimate target: the user, and how to listen to his real needs using a thorough approach based on reliable and measurable data. Concepts like salience, geodemographics, the 90/9/1 rule, help you understand how it really works. Andreas has a broad expertise to show you the tools for successful content marketing." — Fernando Moreno, Psychologist, Madrid. “Looking for the what, how, and why of content marketing – or customer-centric marketing as the author would have it - then look no further. I've been introduced to many books about content marketing, but rarely have I seen a book on the subject, which is both an easy read and a comprehensive guide to the what, how and why of creating a plan for marketing your product online. This book has something to offer for the rookies as well as the pros. Whether you are a student, marketing manager in a large organization or a small start up, you'll be able to draw up your own marketing road map by reading and following the advice given by Andreas in his new book. The book covers everything from the context in which content marketing should be placed to how customer-focused content, not sales people, can help your business grow.” — Janus Boye, CEO, JBoye.com. “Amazing. Chinese companies can learn the latest in Silicon Valley marketing. Andreas writes clear and accessible English for a worldwide audience. You must get this book.” — Ken Chang, CEO, ShanghaiValley.com, Shanghai. “Wow – my IQ just went up dramatically! The Big Book of Content Marketing is excellent. Not only did my content marketing intelligence rise exponentially, so Mastering LinkedIn by Monte Clark & Andreas Ramos | See andreas.com Home Speaking Books Articles About Contact Mastering LinkedIn by Monte Clark & Andreas Ramos Posted: August 5, 2019 This isn't " yet another fix your LinkedIn profile to get a job " book. This book is for B2B bizdev to use LinkedIn Sales Navigator to find leads and build connections. You'll see LinkedIn works and how to use it for business development for your business. We cover Sales Navigator, a powerful hidden tool with advanced filters so you can search millions of members to find the ones for your business. You then use Sales Nav to learn about your leads, watch their activity, contact them, and develop business connections with them. You'll also learn how to write posts that get tens of thousands of views. You 'll also learn how the LinkedIn ranking algorithm works. The book is written in accessible English for everyone. How to Use LinkedIn for B2B Business Development Use Your LinkedIn Profile for Inbound Marketing Use Your Company Pages for Inbound Marketing Use Your Connections for Inbound Marketing Use Posts and Articles for Inbound Marketing Use LinkedIn Sales Navigator for Outbound Marketing Use LinkedIn Advertising for Outbound Marketing Get the Book eBook at Amazon Paperback at Amazon Don't have Kindle? Read on any digital device. You can read the book on Kindle, Apple iPad, iPhone, Android phone, Windows computer (desktop/laptop), Mac computer (desktop/laptop) with the free Kindle app for Android, PC, or Mac or in any web browser (Safari, Chrome, Edge, Opera...) If you have Amazon Unlimited, the ebook is free. Go Amazon Unlimited Audiobook at Amazon (Coming December 2019) Connect to Us at LinkedIn Yes, you can connect to us at LinkedIn! Monte Clark at LinkedIn.com/in/MonteClark Andreas Ramos at LinkedIn.com/in/AndreasRamos andreas.com | Speaking | Books | Articles | About | Contact Book | How to Build Your Silicon Valley Startup | andreas.com Home Speaking Books Articles About Contact Startup by Andreas Ramos #1 Amazon Best Seller in two categories: Startups & Starting a Business 2nd edition, updated Nov. 2018. Many changes, new text, plus chapter 10 is all-new: How to sell your startup (30 pages) How to build your Silicon Valley startup How to find co-founders Find accelerators, incubators, co-working spaces How to sell your startup 26 interviews with founders, heads of accelerators, lawyers, and VCs Get the Book in English, Audiobook, Spanish, French, Korean, Chinese... Startup by Andreas Ramos (English, 179 pages in print, ISBN 1729381332) at Amazon worldwide eBook for Kindle . Don't have Kindle? Read on any digital device. You can read the book on Kindle, Apple iPad, iPhone, Android phone, Windows computer (desktop/laptop), Mac computer (desktop/laptop) with the free Kindle app for Android, PC, or Mac or in any web browser (Safari, Chrome, Edge, Opera...) Read the book for free with Amazon Unlimited Want to read a chapter? Go to Amazon and click Look Inside Audiobook : Narrated by Dawn Alleyn. Listen to Startup book on your headset while commuting, walking the dog, or while your boss is talking Korean : Translated by Dale Ho Kim, Patrick Chung, and Gina Jiyoung Kim. Available in South Korea. French : Translated by Cyril Ghattas. Available in French on Amazon worldwide Spanish : Translated by Edgar Estanislao and edited by Gala Gil Amat, July 2019 Chinese . Coming July 2019 Sign up for my newsletter to get notice of new versions and free copies Free Downloads Here are several useful documents. Right-click and copy. One-page Business Plan for Your Startup (Word document). A summary of your startup on one page. Download, edit, and use it for your startup. Ten-page pitch deck (Powerpoint). Download, edit, and use it for your startup. Need a business plan? Free business plans at BPlans.com . However, read my book BEFORE you start writing your 60-page business plan. More Books by Me Get these at Amazon: The Big Book of Content Marketing . Learn about content marketing. Amazon Best Seller. Get it at Amazon. How to Write a Book! Learn how to write books to get more opportunities and jobs. #1 Amazon Best Seller. Get it at Amazon. #TwitterBook . Learn about Twitter. #1 Amazon Best Seller. At Amazon. Further Reading These books often came up when talking with founders. Some of these are the leading technical books on SEO, PPC, and so on. I strongly recommend The Business of Venture Capital by Mahendra Ramsinghani and Founders at Work by Jessica Livingston. In no particular order: From Zero to IPO by David Smith (2013). David has a degree in computer science, an MBA, and a law degree. He has built a bunch of startups and sold several. His 400-page book details the steps to building a startup for IPO. Appendix 1, 2 and 4 covers valuation, negotiating the deal, and the M&A process. Go Zero-to-IPO.com for a free PDF. Dollar Value by David Smith. Covers valuation techniques and how they apply to startups. Published by Cambridge Manhattan Group. "Patents, Cloaks & Daggers: Inside the Secretive Patent Trade" by David Smith. Published by Cambridge Manhattan Group, LLC. This book explains the role of patents, strategies by corporate decision-makers, and the patent wars with special emphasis on high-tech and the patent trading marketplace. Free PDF. An IP Strategy to Protect Your Business: A Primer on Developing and Implementing an Effective IP Strategy by Greg W. Benoit. Published by Tynax, 2017. Free PDF. Investment Banking: Valuation, Leveraged Buyouts and Mergers & Acquisitions by Joshua Rosenbaum and Joshua Pearl (Wiley, 2013, 988 pages) High Stakes by Charles Ferguson describes how he sold his startup for $400m. My notes on M&A fraud from Investment Banking: Valuation, Leveraged Buyouts and Mergers & Acquisitions by Joshua Rosenbaum and Joshua Pearl (Wiley, 2013, 988 pages) M&A Making the Deal Work by Deloitte is a useful overview in 130 pages of the M&A process. See Deloitte for more articles. Search Engine Marketing, Inc. by Mike Moran and Bill Hunt (IBM Press, 2014, 3rd ed). Mike Moran is a former IBM Distinguished Engineer and was head of SEO at IBM for 15 years. Bill Hunt is a global expert on SEO. This is the leading technical book on SEO. Google Adwords by Brad Geddes (3rd ed). I’ve read practically every book on Adwords and Brad’s book is the best. Buy it. Study it. Use it. The Business of Venture Capital by Mahendra Ramsinghani (2nd ed.). Like a college textbook on the VC industry. The leading book on how venture capital works. The author has 15 years of experience as a VC. Venture Deals by Brad Feld (3rd ed., 2016). He is also a VC and explains how VC works. Founders at Work by Jessica Livingston. As co-founder of Y-Combinator, she interviewed 25-30 startup founders who tell how they built their startups. Self-Publishing Boot Camp Guide for Authors by Carla King (4 th ed., 2017). Excellent hands-on guide to publishing your books. At Amazon. Startup Owner's Manual by Steve Blank (2008). This book introduced the idea of lean startups. It's a great book but too many tables, charts, and checklists in a 600-page $40 hardback textbook. Lean Startup by Eric Ries (2011). He developed Steve Blank’s Startup Owner's Manual into a shorter book on lean startups and pivots. The core idea is good, but the rest of it (metrics, statistics, scientific method) doesn't work. Running Lean by Ash Maurya. A good guide for the transition from seed to mid-stage. BTW, you can get summaries of business books at Edify.me , BizSum.com , GetAbstract.com , and Summary.com . Koober.com offers book summaries in French. Interviews in the Book I interviewed 26 founders to learn about the reality of building startups. They're doing startups in Silicon Valley, France, Germany, Cote d’Ivoire (West Africa), China, Colombia, Denmark, Hawaii, India, Jakarta, South Korea, Spain, and the US. (Listed alphabetically): Andrea Lynn Cianflone , Founder. The Be Delighted Movement uses the power of creativity to bring joy into our lives. Our platform includes live events, edutainment programming, a singing wellness program, artist retreat center, festival, and travel retreats. Based in New York. Seeking funding. Visit via-enterprises.com/be-delighted Brienne Ghafourifar , co-founder. Entefy seamlessly brings together all of your communications, search, and storage in one application on any device. Visit Entefy.com Clément Gonthier & Arthur Pages , co-founders. We help surfers to film themselves with our waterproof camera which follows you while you’re surfing. Visit Surfup.strikingly.com Dick Brunebjerg , Founder. The 100% standard MDM solution for product data fully integrated with ERP. Fast and easy management of a single source of truth for all of a company’s product data, keeping all output channels fully up-to-date with correct information (web stores, websites, Amazon, eBay, price lists, catalogs, supplier portals, fact sheets, social media, newsletters etc.). Visit Perfion.com Gala Gil Amat , founder. Developing an IoT system to measure a building’s structural integrity. Co-founders include Stanford and UC Berkeley engineers. Based in Palo Alto. Looking for funding. Visit Yellowfinch.co Kenneth Low , Co-founder. Our multi-vendor SaaS platform enables anyone to build their own marketplaces within minutes. No developers needed. Founders are ex-PayPal senior executives. Based in Singapore with offices in Sydney, Manila, and San Francisco. Looking for funding and customers. Visit Arcadier.com Lars Birkemose , co-founder. Emote is a video editor for mobile devices. You can cut, dissolve, split audio/video, adjust sound, add tracks, music, graphics, color grade, and more for your videos on Snapchat, MSQRDE, Artisto, FXguru, and so on. Visit Emote.com Maruf Yusupov , co-founder. Cloudy helps companies send emails with high open rates at low cost. Looking for investors #TwitterBook #TwitterLivre en français | Voir andreas.com Home Speaking Books Articles About Contact Twitter, Trucs et astuces pour le maîtriser Écrit par Andreas Ramos. Adapté en français par Philippe Antunes Ce n'est pas encore un autre livre de marketing sur Twitter. C'est un guide pratique des nombreuses fonctionnalités de Twitter. Que vous utilisiez Twitter de manière professionnelle (académique, recherche, journalisme), en entreprise ou tout simplement pour le plaisir, vous verrez comment faire beaucoup plus. Beaucoup de détails surprenants sur la manière dont les gens utilisent réellement Twitter. Chapitre 1. Configuration Rapide : Configurez votre compte. Créez des comptes multiples. Chapitre 2. Les Followers: Qui suivre, dénichez les fake followers. Chapitre 3. Comment Bien Twitter : #Hashtags, Tweets, Photos, Vidéos, Sondages, Épingles, Fils d’actualités, Moments, Tableaux de bord, Concurrents, Mentions, option Mute. Chapitre 4. Listes Twitter : Comment trouver, lire et créer. Chapitre 5. Qui utilise Twitter ? Quelques remarques concernant certaines personnes sur Twitter. Chapitre 6. Recherches et Twitter : Utiliser Twitter pour rechercher et trouver du travail. Notes sur le SEO, le référencement. Chapitre 7. La Publicité sur Twitter : Comment utiliser les publicités sur Twitter. Chapitre 8. Twitter et les statistiques Chapitre 9. Twitter du côté obscur : Sexe, Drogues, et Rock’n Roll. Révolution, censure, surveillance, harcèlement. Chapitre 10. Twitter et la Police : Comment la police utilise Twitter. Chapitre 11. Twitter en Cas de Catastrophe : Quand les Lumières s’éteignent. Exemples : Des exemples d’utilisation pour promouvoir une pièce de théâtre et une conférence. Conclusion : Pourquoi utiliser Twitter. Gratis cette semaine : 1er juillet au 5 juillet 2019 ebook l'obtenir à amazon livre de poche l'obtenir à amazon andreas.com | Speaking | Books | Articles | About | Contact Books by Andreas Ramos on Digital Marketing and AI Home Speaking Books Articles About Contact Books by Andreas By Andreas Ramos . Updated June, 2025 I'm the author of 22+ books on digital marketing and SEO. Seven are Amazon #1 Best Sellers . I've also contributed to other books and a few books have written about me. Many are at Amazon.com (search for my name or book title). Multi Agent Systems (MAS) by Andreas Ramos A short 12-page ebook on Multi Agent Systems MAS for digital marketing . This explains MAS, how it works, and how to use it. Go Multi Agent Systems (MAS) ebook. Make an OpenAI GPT by Andreas Ramos A short book (paperback or ebook) on how to create your custom AI with OpenAI ChatGPT. An example of an easy GPT and an advanced GPT with RAG (Retrieval Augmented Generation) with full numbered steps and examples. How to distribute your GPT. Notes about GPTs. Conclusion with comments about the future of GPTs. Written in plain language with lots of examples and links. Get the Make an OpenAI GPT ebook. Prompt Crafting for AI by Andreas Ramos. A quick ebook on how to write prompts for AI . This works for OpenAI ChatGPT, Microsoft Bing Chat, Google Bard, and Anthropic Claude. Get the Prompt Crafting for AI ebook. LinkedIn Profile Optimization (LPO) by Andreas Ramos. Just as Google has an algorithm to rank pages and show the best ones at the top, LinkedIn also has an algorithm to rank profiles and show the best ones at the top. This ebook shows you how to improve your LinkedIn profile so you show up. If there's SEO (search engine optimization) for Google, then there's LPO (LinkedIn Profile optimization) for LinkedIn. Get the LPO LinkedIn Profile Optimization ebook. 硅谷初创 Startup (Translated to Chinese) Author: 安德列亚斯·拉莫斯 （美）。 林敬农 韦忠和 译 (Translated by J.N. Lin and Frank Wei)。 安德列亚斯·拉莫斯 (Andreas Ramos) 在硅谷工作生活了近三十年，现在 California Science and Technology University (CSTU) ，加州科技大学，教授数字营销课程。安德烈亚斯著有并出版了十四本关于市场营销的书，其中一本由中国清华大学出版社出版。安德烈亚斯毕业于德国海德堡大学，会四种语言，和太太还有猫住在加州硅谷帕拉阿图市。 Published March 6, 2020. 218 Pages. Available at Amazon.com. 硅谷初创 Startup . Ad Fraud by Andreas Ramos. I saw many students and friends at startups, companies, and organizations didn’t understand the settings in Google Ads, Facebook, and so on. They lost money. I show you how to fix that. Get this book. It'll save you lots of money. Ad Fraud . Available worldwide via Amazon. Mastering LinkedIn by Monte Clark and Andreas Ramos. This book is for B2B bizdev to use LinkedIn Sales Navigator to find leads and build connections. Sales Navigator is a powerful tool with advanced filters that let you search millions of members to find the right ones for your business. You then use Sales Nav to learn about your leads, watch their activity, contact them, and develop business connections with them. Mastering LinkedIn . Available worldwide via Amazon. Startup por Andreas Ramos. Traducido al español por Edgar Estanislao. Editado por Gala Gil Amat. (July 1st, 2019) Cómo construir su startup de Silicon Valley, encontrar cofundadores, seleccionar aceleradores, tratar con inversores y vender su startup. Basado en entrevistas con 26 fundadores, jefes de aceleradores y VCs. Consigue el libro # 1 en Amazon Ver Startup en español . Disponible en todo el mundo. Twitter, Trucs et astuces pour le maîtriser par Andreas Ramos et traduit en français par Philippe Antunes (July 1st, 2019) Apprenez tout sur Twitter. En seulement 86 pages, apprenez à utiliser les hashtags, à obtenir des suiveurs et à utiliser Twitter en français clair. Beaucoup de détails: ce que font les adolescents sur Twitter, comment la police utilise Twitter et comment utiliser Twitter en cas de catastrophe. Voir le Twitter livre en français. Disponible dans le monde entier. The Startup Audiobook by Andreas Ramos and narrated by Fawn Alleyne (June 1st, 2019) Get the Startup book as an audiobook for your Audible, Apple iTunes, Amazon Kindle. Everything you've wanted to know on how to build your Silicon Valley startup. In clear and easy-to-follow English, 6 hours and 51 minutes. See The Startup Audiobook . Available worldwide via Amazon. Startup by Andreas Ramos (Second Edition, Jan. 2019) How to build your Silicon Valley startup, find co-founders, select accelerators, deal with investors, and sell your startup. Based on interviews with 26 founders, heads of accelerators, and VCs. Get the #1 Amazon Best Seller in English, French , Spanish , and Korean . Chinese in July 2019. See The Startup Book . Available worldwide via Amazon. How to Write a Book! by Andreas Ramos (published by andreas.com, August 2014. 179 pages, illustrated, index.) When I told my friends I was writing a book on how to write books, they said, "OMG! I need that book!" Why write a book? You'll get opportunities. Speaking engagements, projects, jobs, invitations to join advisory boards with pre-IPO stock, and invitations to start companies (and yes, dates). Get the #1 Amazon Best Seller! See How to Write a Book! #TwitterBook by Andreas Ramos (published by andreas.com. 1st ed., Oct. 2013. 2nd ed. Sept. 2014. 86 pages, illustrated, index. Revised and updated. ISBN 978-0-9893600-4-3). Do you "get" Twitter? The inside scoop on Twitter. In only 86 pages, learn how to use hashtags, get followers, and use Twitter in plain English. Lots of details: What teens are doing on Twitter, how the police uses Twitter, and how to use Twitter in a disaster. Get the #1 Amazon Best Seller! Go #TwitterBook The Big Book of Content Marketing by Andreas Ramos (published by andreas.com, May 2013. 160 pages. ISBN 978-0-9893600-0-5, illustrated, index). 80% of your digital advertising doesn't reach your audience. People delete cookies or use ad blocking software. There's a new solution. Use content marketing and people will come to you. This book also shows you how to align your marketing with your company's business goals to meet top-line/bottom-line KPIs. More at The Big Book of Content Marketing . Search Engine Marketing by Andreas Ramos and Stephanie Cota. How to use analytics to manage multichannel marketing (SEO, PPC, social networks, email, and other channels). ( McGraw-Hill, 2009. 267 pg. ISBN 978-0-07-159733-3. Illustrations, tables, index). Available at Amazon , Barnes & Noble, and other bookstores in North America, Europe, and Asia. See the webpage for the book . Buy the book at Amazon.com Search Engine Marketing: China Edition by Andreas Ramos and Maggie Guan. How to use analytics to manage multichannel marketing. Translated to Simplified Chinese. ( Tsing Hua University Press, Beijing, China, 2010. 290 pg. ISBN 978-0-07-159733-3. Illustrations, tables, index). Buy the book at Amazon China Search Engine Marketing: Taiwan Edition by Andreas Ramos and Stephanie Cota. How to use analytics to manage multichannel marketing. Translated to Traditional Chinese. ( McGraw-Hill Taiwan, 2010. Illustrations, tables, index). Available in Taiwan. Buy the book at Books.com/Taiwan Insider SEO & PPC , by Andreas Ramos and Stephanie Cota. How to use search engines to get qualified leads, prospects, and customers by building and managing SEO and PPC campaigns. Interviews with Google, Microsoft, Clicktracks Web Analytics, and others. 26 case studies. 47 tips & tricks. (Second edition. Jain Publishing, 2006. 256 pg., 35 illustrations, tables, index. ISBN 2006 978-0875730882). Available at Amazon, Barnes & Noble, and so on. Insider's Guide to SEO , by Andreas Ramos and Stephanie Cota. This was the first version. After a year, we updated it as a second edition (see the book above). ( Jain Publishing, 2004. 114 p., illustrated, with index and tables. ISBN 978-0875730516) Hands-On Web Design , by Andreas Ramos. This came out in February 1996 and was one of the first books about HTML and web development. By 1998, there were hundreds of books on HTML, but I was one of the first. The book sold very well. ( Jain Publishing. 1996. 160 pages and 83 illustrations. ISBN 978-0875730769) PCs for You and Me: Guide to DOS and Windows , The AI Chatbot on My Website Home Speaking Books Articles About Contact The AI Chatbot on andreas.com I added an AI chatbot at my site andreas.com. Try it out! Scroll to the bottom of this page, click my cat (lower right corner), ask him anything, and you'll get an answer. Why I Did This To learn how to do this and teach it to my classes. Students can set up AIs for their websites. (BTW, I don’t expect this catbot will lead to lots of traffic at my site. I’m doing this to learn how it works.) Why You Should Do This An AI-powered website lets your visitors ask anything. You choose what the AI knows, so you can offer unique information. Most websites will soon have AI chatbots. How to Add to Your Website You can set this up in 15 minutes. If you know how to add Google or Facebook tracking tags to your site, you can add an AI to your website. Chatling gives you a line of code (similar to Google or Facebook tracking tags). Copy and paste into your webpage. If you use HTML5, open the HTML and paste. If you use a CRM such as Wix or WordPress, use a tag manager to add the tag. The icon appears immediately on your web page. The chatbot works on both desktop and mobile, Android and Apple. You Can Add Your Documents to Your Chatbot Chatling accepts a website URL (it’ll scan the entire site), a list of URLs (you choose which URLs), an XML sitemap (another way to choose the pages), PDFs, plain text, and other formats. I converted two of my books to PDF and used drag-and-drop to add them to Chatling. It processed the books in a few minutes. You can also add FAQ (a list of questions and answers). Configuration and Options in Chatling You can set the image in the icon (your logo, your face, your cat), colors, and so on. I added "show source" so people see the URL at andreas.com that has the answer. I added a few prompting questions to the catbot: Ask about digital marketing. Ask about SEO. And so on. What Are People Asking My Catbot You can also see what people are asking your chatbot. There are lots of interesting questions that I’d never imagined. BTW, you can’t see the identity of people who are asking questions. About the Number of Characters and Words Chatling counts words, not tokens. For example, “cat” is three characters. On average there are 4.64 letters per word, 250 words per page, and ~1,160 letters on one page of text. The free account accepts up to 500,000 characters, which is about 400 pages. One of my books is 180 pages in paperback. Chatling counted that as 305,130 tokens. The $25 per month account can accept 20 million characters, which is about 16,000 pages of text. You can add additional characters at $2 per million. Tip: Prepare your text before you upload it. Remove all unnecessary text (table of contents, index, page numbers, etc.). Ask an AI to rewrite your text to show only necessary information. Ask it to rewrite sections into heading, summary, and bullet points. This creates better text (and fewer characters) for the Chatling AI. Other Chatbots There are dozens of chatbots. Search for “compare AI-powered chatbots for a website.” I chose Chatling.ai because it offers a free-forever plan, no credit card for signup, and it was easy to install and test. See their pricing at https://chatling.ai/pricing andreas.com | Speaking | Books | Articles | About | Contact Articles on LLM AI for Digital Marketing Home Speaking Books Articles About Contact Articles at Andreas.com Here are articles on applied AI for enterprise-level digital marketing with Retrieval Augmented Generation (RAG) with Knowledge Base (KB) and other items. Further down are pages about other things. I post updates at Blue Sky at @andreas.com , Twitter at @andreas_ramos , and LinkedIn/in/andreasramos . Page updated April 20 th , 2026. Articles about AI for Marketers and Practioners The Syntactic Web . Structuring Entities with JSON-LD and Schema for Autonomous AI Consumption. Your Next CMO Will Be an AI . An AI can build the entire marketing strategy. How LLM AI works. Three pages in clear English written for my CSTU students. Use PCTF, HCF, and IDLE to improve the quality of results in your AI Matt Shumer wrote about OpenAI and Claude for coding . I asked AI "How does Gemini AI compare for marketing?" A collection of video interviews with me about digital marketing plus notes for RAG and AI. See my NotebookLM on how to use NotebookLM . Short overview of retrieval augmented generation (RAG) . The AI chatbot on my website . You can use AI to make an app in less than seven minutes. No coding at all. If your office doesn't allow you to use AI because your work will be monitored by the Chinese Communist Party (unlikely) or Elon Musk (likely), just download an AI to your computer, laptop, or phone and use it without any connection . Your AI work is 100% private and secure. I show how to do this in my courses in AI . How to find the best AI or tool for anything? Ask Perplexity.ai , "What's the best AI for images / video / text / audio for our company (and describe what you do)." Resources for Digital Marketing and AI God, Human, Animal, Machine by Meghan O’Gieblyn. Intelligence and sentience have a complex history in philosophy, theology, and science. What do these mean? The best book on the origins and implications of these ideas. Tim Lee explains LLMs in clear language. Large Language Models Explained . This is a Must-Read to get a basic understanding of AI LLM. Twitter and Blue Sky are the main place for AI news. Stuff is announced or discussed in tweets. Here's my list of useful AI accounts in Twitter . I'm at Blue Sky at @Andreas.com AI Newsletters: AI News Digest [email protected], AI Tidbits Deep Dives, [email protected], AlphaSignal [email protected], Deeplearning [email protected], TechTalks [email protected], The Batch [email protected], The Deep View [email protected], The Neuron [email protected], The Rundown TheRundown.ai, Understanding AI [email protected] Events for AI: There are over 300 meetings or conferences for AI every month in Silicon Valley. There are also events in New York, Boston, Seattle, and London. Come to SV for five days, go to lots of events, and you'll learn more than a year elswhere. Find events at Jeremiah Owyang's List of AI Events and Agenda Hero . See the OpenAI's Forums OpenAI Forum for events and the OpenAI Developer Forum for discussion and questions. Build your own Silicon Valley startup . Additional Pages I moved personal pages about my interests, travels, books, blog archives, cats, and so on to andreasramos.neocities.org . --> The rest of this page is personal stuff about Silicon Valley, travel, words, food, cats, essays, and stuff. I was born in Colombia and grew up in the US. I studied biology, chemistry, and physics in high school, where I won the state science fair. In the late 70s, I lived seven years in Germany, where I got a graduate degree at the Universität Heidelberg , where I studied hermeneutics in classes with Hans-Georg Gadamer, Jürgen Habermas, and Dieter Henrich, followed by year in Paris and Aix-en-Provence , and then seven years in Århus, Denmark , where I worked on a doctorate on Heidegger for a while, married a Danish girl for a while, and had a computer company for a while. Because I've lived in so many places, I speak a bunch of languages. If you like words, here are some of my favorite words . Want to see photos instead? Open my FB photo album . I was in Berlin the night the Berlin Wall fell . There's plenty of photos of the Fall of the Berlin Wall, but I'm the only one who wrote what happened that night. My letter ended up being published in a number of history books and has become part of historical archives. In 1999, as part of the tenth anniversary, I was interviewed on nationwide radio. When that statue of Saddam was pulled down in Iraq, the BBC called up and we talked some more. I was interviewed again by the BBC for the 25th anniversary in 2014. In the mid-90s, I got married again for a while. Here's a bit about Susan . I got burnt out by all the big money in philosophy, so I came to Silicon Valley in the early 90s, where I worked at SUN, SGI, Brio, NTT, Acxiom, Oracle, Cisco, and more than 25 startups. I even started a few companies. I registered andreas.com on August 30, 1995, when there were just a handful of websites and you sent a email to a kid named Jerry in his dorm room so you could be listed on his page, which he named Yahoo just for fun (and it actually meant something). We were using fido.net and UseNet in the 80s. The web was cool because one could add pictures to it (okay, so it was mostly cat pictures). I wrote one of the first books on web design. It sold tens of thousands of copies. I built websites for over a hundred Silicon Valley startups. I was the webmaster at a startup that grew to 16 million registered users and 60 million hits per day. At the time, it was the fastest growing website in the world. The startup's technology was v cool and all of you use it now. It burnt $70 million in VC funding and cratered. Yeah, I worked for a Silicon Valley dotcom and all I got was a lousy T-shirt. In 1996, Ylva Hagner disappeared. She was part of a group of close friends. The police hasn't closed her case (2026). I hosted a Y2K Millennial party at my house. Here was the invitation. In 2001, after the web crashed, I held a funeral for the web , which we buried next to my Palo Alto garage. For a casket, we used a Webvan box and filled it with the Pets.com sockpuppet, along with AOL CDs, Netscape mouse pads, and all sorts of logo stuff from dotcoms. I invited Bill Gates, Marc Andreeasen, and Jim Clark and we held services. It kinda got out of hand. Four magazines and several newspapers covered the funeral and a bunch of people visited the website... oh, 100,000 per hour for a few days. In July 2002, another company bought the rights to the Pets.com spokespuppet and relaunched his career, so more press showed up. I read a lot. Two or three books every week and often two per day. I have several thouand books, including Roman and Greek literature, classical and modern Chinese and Japanese novels, African literature, South American, India, and so on. I've written a bunch of books , including a few #1 Amazon Best Sellers. I'm working on more books. In 1998, I bought a house in Palo Alto and did a lot of renovation. Many people say they rebuilt the fireplace; actually, they hired a carpenter. I rented a stone cutting machine, bought several hundred pounds of slate from India, set up a workshop in the backyard, and cut the stone myself. I also replaced all of the plumbing and wiring, plus built redwood decks around the house. In 2001, I bought a bunch of cedar planks and built a 1,000 gallon hot tub in the sideyard. I also set up a telescope in the backyard to look at planets and galaxies. These days, I'm playing around with a desktop digital microscope. In 2012, I got married again. Anaximander Katzenjammer , our cat, is a great mouser and has his own website. Since I work all day on computers, I'm low-tech at home, not even a TV. A friend's ten-year old was sitting in our living room and said, "Where's the TV?" He couldn't believe I didn't have a TV. He saw the bookshelves and sai The Big Book of Content Marketing by Andreas Ramos | andreas.com Home Speaking Books Articles About Contact The Big Book of Content Marketing , by Andreas Ramos The Big Book of Content Marketing , by Andreas Ramos. ISBN 978-0-9893600-0-5 USA. May 28th, 2013. 154 pages, illustrated, index. Available at Amazon in print or Kindle. In the USA by andreas.com, in Paris by Betwin Press, and Mexico City by Jus. #BBoCM Summary 80% of your digital advertising doesn't reach your audience. People delete cookies or use ad blocking software. There's a new solution. Use content marketing and people will come to you. This book shows you how to align your marketing with your company's business goals to meet top-line and bottom-line KPIs. Get a Free Kindle App How to read the digital book? Use the Free Amazon Kindle App for your iPad, iPod, iPhone, Android, Blackberry, smart phone, laptop, computer, Etch-a-Sketch, etc. . Don't want an app? Read it in your browser . Get the Book : Available worldwide at Amazon. ISBN 978-0-9893600-0-5. 160 pages, illustrated, index. Pricing depends on your country and currency. In the USA : Get the printed book at Amazon USA In the USA : Get the Kindle book at Amazon USA In Europe : Buy the printed book or the Kindle book at Amazon France In China : Buy the printed book or digital book for Kindle at Amazon China (coming) Rest of the World : Buy the printed or the digital book at Amazon USA Updates I often write about content marketing my blog and Twitter . You can also subscribe to my newsletter. See also the LinkedIn Groups: Content Marketing Professionals Association and Content Marketing Group . Contact Email me at [email protected] . About Me See more about Andreas . Reviews: What Others Say about the Book Listed alphabetically by first name. "Andreas Ramos is the finest thought leader and writer I know in the digital marketing field. I have read his prior books and applied his thinking successfully in my digital media businesses. His new book is the best: it is up to date, clear, easy to read and very insightful. Everyone interested in successful digital marketing should have this book on the top of their reading list!" Angelina Forrest, Executive Director, SinoMedia Int'l Group "With customers doing more and more product research before even ever speaking with a company, content is now king. Andreas Ramos captures the keys to making content effective in driving revenue for B2C and B2B marketers alike." Bonnie Crater, President and CEO, Full Circle CRM "Wondering what all the big fuss is about with content marketing? The Big Book of Content Marketing explains exactly why this dynamic practice is here to stay. This book demonstrates the incredible reach content marketing provides businesses while giving readers the inside track on industry best practices. Buy this book now and grow your sphere of influence!" Cheryl Burgess, Author, The Social Employee , CEO, Blue Focus Marketing "This book is loaded with facts and examples. I love the QR codes. This is an excellent book for the beginner or expert marketeer looking to build credibility into their marketing campaign. It's all about the money, and money comes from the funnel. This book shows you how Content Marketing pulls money from the funnel - which could land an investor for a startup or a bigger budget for your department. This one is definitely going into my Technical Marketing toolbox." Craig Ellrod, Senior Technical Marketing Manager, Citrix Systems "The web is now part of our daily life, and high quality content is key for a top user experience. This book gives you basic insights on how to reach your ultimate target: the user, and how to listen to his real needs using a thorough approach based on reliable and measurable data. Concepts like salience, geodemographics, the 90/9/1 rule, help you understand how it really works. Andreas has a broad expertise to show you the tools for successful content marketing." Fernando Moreno, Psychologist, Madrid "This book provides insightful frameworks into content marketing with web technology in mind so that content can be best utilized, optimized, and tracked. Marketing professionals trying to find connections with customers will find this book invaluable." Grace Hu-Morley, Sr. Manager, Solutions Product Marketing, Polycom "Looking for the what, how, and why of content marketing - or customer-centric marketing as the author would have it - then look no further. I've been introduced to many books about content marketing, but rarely have I seen a book on the subject, which is both an easy read and a comprehensive guide to the what, how and why of creating a plan for marketing your product online. This book has something to offer for the rookies as well as the pros. Whether you are a student, marketing manager in a large organization or a small start up, you'll be able to draw up your own marketing road map by reading and following the advice given by Andreas in his new book. The book covers everything from the context in which content marketing should be placed to how customer-focused content, not sales people, can help your business grow." Janus Boye, CEO, Boye & Co "Andreas Ramos's latest book provides a fantastic overview of content marketing. It covers the full range of topics, from the basics of marketing to SEO, tracking, and metrics, all illustrated with meaningful and memorable examples. I highly recommend this book to any organization that is looking to get its message out and expand its client base. I also highly recommend this book to marketing students and course instructors. It would fit perfectly within any e-marketing, marketing communications, or marketing strategy course at the undergraduate, masters, or MBA level. For any audience interested in marketing, this book is a must-read." Joe Lajos, Professor, Faculté des Hautes Etudes Commerciales (HEC) "Wow - my IQ just went up dramatically! The Big Book of Content Marketing is excellent. Not only did my content marketing intelligence rise exponentially, so did my overall digital marketing intelligence. I am going to recommend this book as mandatory classroom reading." Jodi Gill, President, The Experts Bench "Amazing. Chinese companies can learn the latest in Silicon Valley marketing. Andreas writes clear and accessible English for a worldwide audience. You must get this book." Ken Chang, CEO, ShanghaiValley.com, Shanghai " The Big Book of Content Marketing not only shows readers why content marketing will be vital to brands in the coming decade, but also how to activate your content team around industry-leading strategies proven for success. For brands looking to take the next step in building their online presence, this book is a must-read." Mark Burgess, Adjunct Marketing Faculty, Rutgers University "Content marketing is becoming an essential tool for changing your business with content that your customers need." Pat McEntee, Managing Director & Co-Founder, Kairoic "Out with vanity marketing and vanity metrics, in with The Big Book of Content Marketing . This book provides the tools to create, distribute, and measure the impact of your personal brand without the fluff." Ryan Withop, Business Intelligence/Predictive Analytics, YouSendIt "This is not one of those fluffy guides to marketing concepts. Actionable and intelligently written, The Big Book on Content Marketing reads like a blueprint for driving tangible results via the art and science of modern content and inbound marketing." Shawn Naggiar, Chief Revenue Officer, Act-On Software Note Statements are the opinions of individuals. Titles and affiliations are provided for identification purposes only and do not reflect the views of the institution. Contact Email me at [email protected] . Overview of the Book: The Chapters How We Got Here: Advertising and the Web : Traditional advertising was based on traditional media's mode of production and distribution. Web 1.0's near-zero costs for reproduction and delivery is de