◈ Homepage — https://arctouch.com/Skip to main content Menu Contact Us We help companies create lovable apps and connected experiences. Featured Work Our Expertise Working Together This is a carousel showcasing ArcTouch's featured work. Use the Next and Previous buttons to navigate through our case studies. 3M Filtrete A smart app and connected air filters for a healthier home. Connects to filters via Bluetooth Low Energy (BLE) Visualizations for current indoor and outdoor air quality Proactive notifications when it’s time to replace filters View Case Study 1 of 10 Experts in a wide range of technologies View Our Portfolio Lovable digital experiences, from start to finish. From product strategy to UX/UI design to software development, we can lead an entire project or any of our experts can join your existing product teams. Learn more about our services Expand All Items Apps Connected Products AI & Emerging Tech Accessible Products Websites APIs and Web Services Trusted by companies of all sizes for over 15 years Flexible options for working together We provide the whole team We can provide a complete project team and lead your idea from concept through launch. We join your existing team One or more of our experts can join an existing project team to augment your capabilities. Insights from our experts Forward-thinking ideas and thought leadership about strategy, design, and technology. STRATEGY AI is no longer just a promise — it’s changing how we work, and that’s a good thing 3 min. read - March 10, 2026 STRATEGY Demystifying Discovery: Building the foundation for a lovable app 7 min. read - August 5, 2025 STRATEGY Lovable returns: Why boomerangs are my favorite metric 4 min. read - April 10, 2025 See More Insights From Our Blog Contact us. Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences. First Name  (required) Last Name  (required) Email  (required) Message  (required) Subscribe to the ArcTouch email newsletter. Send Message This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back To Top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement ◈ Interior Pages — 14 pages crawled3M Filtrete Smart App | Designed & Developed By ArcTouch Skip to main content Menu Contact Us Contact Us Contact Us United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement 3M Filtrete Copy link A smart app and connected air filters for a healthier home. Apps Websites Connected Products Accessible Products Summary Copy link Is there anything more important in your home than the air you breathe? ArcTouch helped 3M create the Filtrete Smart app and Alexa skill, a revolutionary air quality monitoring system that uses Bluetooth® technology to measure and analyze real-time airflow and HVAC filter usage, to ensure a healthier home. The product won Gear Patrol’s “Best in Home” at CES in 2018. Connect the app to your smart filter The Filtrete Smart air filters include a built-in Bluetooth sensor to send air quality data to the iOS or Android app on your phone. Receive smart notifications Receive proactive notifications when it’s time to change your filter based on actual usage -- not some arbitrary time limit. Easily replace your filter The app makes it easy to order replacement filters from leading online retailers. You can set up auto-replenishment through Amazon Dash, so new filters arrive on-demand, exactly when you need them. Highlights Copy link Connects to filters via Bluetooth Low Energy (BLE) Visualizations for current indoor and outdoor air quality Proactive notifications when it’s time to replace filters Integration with Amazon Dash Replenishment 4.8 app store rating 100,000+ downloads 42,000+ app store reviews “We placed a lot of trust in ArcTouch to help us bring Filtrete air filters to the IoT — that trust paid off with a truly smart product.” Patrick Hiner — Marketing Manager, 3M Filtrete Insights from our big brains Copy link Best practices and forward-thinking ideas for strategy, design, and technology on our blog. Industry News Breathe easy: 3M Filtrete IoT app and Alexa skill helps home air quality 5 min. read - June 20, 2018 Development Related work Copy link HP Instant Ink A connected app and website ensures you never run out of ink. Lightship A connected app transforming road trips for the electric age. Image Attribution Copy link 1 Images from 3M Contact us. Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences. First Name (required) Last Name (required) Email (required) Message (required) Subscribe to the ArcTouch email newsletter. Send Message This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Amazon Echo skill for voice-based interactions Integration with PurpleAir for indoor air quality How to add Android In-App Review API — and improve your Google Play ratings 5 min. read - April 1, 2021 Development Bluetooth is more of a software standard than a hardware one 5 min. read - April 5, 2022 See More Insights Website Accessibility Statement | ArcTouch Skip to main content Menu Contact Us Contact Us Contact Us United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement ArcTouch Website Accessibility Statement Copy link Accessibility Assistance Copy link If you have difficulty using or accessing any element of this website, please call +1-415-944-2000 , or email [email protected] . We will work with you to provide the information you seek through a communication method that is accessible for you. Goal of Accessibility for All Copy link ArcTouch aims to provide a positive experience for all site visitors and promotes accessibility and inclusion. Whether you are using assistive technologies like a screen reader, a magnifier, voice recognition software, or captions for videos, our goal is to make your use of the ArcTouch website a successful and enjoyable experience. Actions Copy link We are continually striving towards meaningful conformance with the Web Content Accessibility Guidelines (WCAG) 2.2, Level A and AA. We have engaged an experienced accessibility consultant, Allyant , to provide recommendations to increase accessibility so that our website meets or exceeds applicable standards. Ongoing Effort Copy link At ArcTouch, we are proud of the efforts we have completed and those we continue to make to ensure that our website is accessible to everyone. Feedback Copy link Please email us at [email protected] if you have any feedback or suggestions about how we could improve this website's accessibility. We’re Hiring! Copy link Want to join ArcTouch and help make more accessible apps and websites ? We aim to grow our team with talented professionals of all abilities. See our Careers page , and if you identify as having a disability, search for positions including “PwD” in the title. Contact us. Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences. First Name (required) Last Name (required) Email (required) Message (required) Subscribe to the ArcTouch email newsletter. Send Message This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Staff Augmentation: On-Demand Experts For Teams | ArcTouch Skip to main content Menu Contact Us Contact Us Contact Us United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement Staff Augmentation Copy link On-demand experts for your existing project teams Copy link ArcTouch can staff and run entire projects from start to finish — from strategy through design and development to launch. However, sometimes companies already have an existing project team and only need some additional expertise to augment their team's capabilities. That's where staff augmentation comes in. With ArcTouch staff augmentation services, one or more of our experts seamlessly joins your existing project teams to enhance your internal capabilities and accelerate your delivery. Why not hire someone full-time? Copy link Hiring a full-time employee is great, but it’s also time-consuming and expensive. With staff augmentation, we provide skilled and experienced staff members who are ready to hit the ground running so you don’t lose valuable project days. That means your team doesn’t have to deal with recruiting or vetting talent — they can start coding and designing right away. We can augment teams with engineers, QA testers, UX/UI designers, and product managers. Every engagement is tailored to your specific business goals, and you can scale up or down as you need. They're all ArcTouch employees who have gone through our rigorous hiring process and bring the best practices and knowledge that we've perfected over 15 years of developing lovable apps and websites. Don't risk your product by hiring random freelancers and individuals. Get your experts from ArcTouch, a company you can trust. Whether you need iOS app developers for two months, a UX/UI designer for six months, or a Flutter consultant for two weeks, we’re here to help scale your existing teams and accelerate your product roadmap. How staff augmentation helps Copy link Accelerate your roadmap Backfill team members Add specialized expertise Solve short-term needs Mentor and train teams We all know those project that quickly grow into a much bigger effort from increased scope. Staff augmentation allows you to quickly add additional staff to your team and keep the project moving forward without disruption. It's not uncommon to lose team members during a project for various reasons. While you search for permanent replacements, staff augmentation can quickly provide experts to temporarily fill those openings on your project team. When you've hired permanent staff, you can just as quickly scale down our staff, and we'll help onboard and transfer knowledge to your new hires. Technology evolves rapidly, and it's hard to keep up with the advancements in app and web platforms. We have over 300 experts with diverse skill sets and a constant drive to stay abreast of the latest technologies, platforms, and frameworks in app and web development. ArcTouch can help provide you with any specialized skill you need to augment your project team's capabilities, whether it's for two weeks or two months. Sometimes, unplanned things impact project schedules and delivery timelines. Expand all Items Accelerate your roadmap We all know those project that quickly grow into a much bigger effort from increased scope. Staff augmentation allows you to quickly add additional staff to your team and keep the project moving forward without disruption. Backfill team members It's not uncommon to lose team members during a project for various reasons. While you search for permanent replacements, staff augmentation can quickly provide experts to temporarily fill those openings on your project team. When you've hired permanent staff, you can just as quickly scale down our staff, and we'll help onboard and transfer knowledge to your new hires. Add specialized expertise Technology evolves rapidly, and it's hard to keep up with the advancements in app and web platforms. We have over 300 experts with diverse skill sets and a constant drive to stay abreast of the latest technologies, platforms, and frameworks in app and web development. ArcTouch can help provide you with any specialized skill you need to augment your project team's capabilities, whether it's for two weeks or two months. Solve short-term needs Sometimes, unplanned things impact project schedules and delivery timelines. It can be an unexpected change in business requirements or team members going on PTO or parental leave. Whatever the reason, staff augmentation can solve your short-term needs. ArcTouch design and development experts can join your team quickly, right when you need them most, and help keep your project on schedule. Mentor and train teams For project teams with less experienced members, any of our senior product managers, UX/UI designers, or engineers can temporarily augment your team to share our best practices and upskill your staff. We'll help define the processes and provide coaching on the techniques ArcTouch has perfected over the 15 years we've been developing lovable apps and websites for the Fortune 500, world-class brands, and innovative startups. We'll teach your teams to fish so they'll have the knowledge and confidence to proceed on their own. Our work Copy link Yahoo Three exceptional apps that make you want to shout Yahoo! Audi An app that provides a virtual test drive with some real excitement Flexible options for working together Copy link We provide the whole team We can provide a complete project team and lead your idea from concept through launch. We join your existing team One or more of our experts can join an existing project team to augment your capabilities. “ArcTouch is fundamentally driving key results, leading to increased traffic and monetization.” Tim Miller — CTO, Quizlet Want to augment your team's expertise? Get In Touch Insights from our big brains Copy link Best practices and forward-thinking ideas for strategy, design, and technology on our blog. Strategy Building meaningful connections: a key to successful project teams 4 min. read - April 30, 2024 Industry News How our app development team structure helps us create lovable apps Contact us. Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences. First Name (required) Last Name (required) Email (required) Message (required) Subscribe to the ArcTouch email newsletter. Send Message This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. It can be an unexpected change in business requirements or team members going on PTO or parental leave. Whatever the reason, staff augmentation can solve your short-term needs. ArcTouch design and development experts can join your team quickly, right when you need them most, and help keep your project on schedule. For project teams with less experienced members, any of our senior product managers, UX/UI designers, or engineers can temporarily augment your team to share our best practices and upskill your staff. We'll help define the processes and provide coaching on the techniques ArcTouch has perfected over the 15 years we've been developing lovable apps and websites for the Fortune 500, world-class brands, and innovative startups. We'll teach your teams to fish so they'll have the knowledge and confidence to proceed on their own. 5 min. read - June 16, 2022 Strategy 3 ways project managers can improve communication in software development 5 min. read - April 27, 2023 See More In ArcTouch - Lovable Apps, Websites, & Connected Experiences Skip to main content Menu Contact Us Contact Us Contact Us We help companies create lovable apps and connected experiences. Featured Work Our Expertise Working Together This is a carousel showcasing ArcTouch's featured work. Use the Next and Previous buttons to navigate through our case studies. 3M Filtrete A smart app and connected air filters for a healthier home. Connects to filters via Bluetooth Low Energy (BLE) Visualizations for current indoor and outdoor air quality Proactive notifications when it’s time to replace filters View Case Study 1 of 10 This is a carousel showcasing ArcTouch's featured work. Use the Next and Previous buttons to navigate through our case studies. 3M Filtrete A smart app and connected air filters for a healthier home. Connects to filters via Bluetooth Low Energy (BLE) Visualizations for current indoor and outdoor air quality Proactive notifications when it’s time to replace filters View Case Study Previous case study 1 of 10 Next case study Experts in a wide range of technologies View Our Portfolio Lovable digital experiences, from start to finish. From product strategy to UX/UI design to software development, we can lead an entire project or any of our experts can join your existing product teams. Learn more about our services Expand all Items Apps We design and develop apps for phones, tablets, and TVs for the Apple and Google ecosystems. Connected Products We create software that brings connected devices and smart products to life through lovable apps and websites. AI & Emerging Tech We leverage AI, augmented reality, and spatial computing to help companies connect with their customers in innovative new ways. Accessible Products We help companies build more inclusive apps and websites that follow the latest accessibility standards and best practices. Websites We design and develop responsive websites and web-apps, leveraging traditional and headless CMS platforms and modern MACH-based architectures. APIs and Web Services We architect and develop mobile-optimized APIs and web services for custom back-end data sources and are experts in AWS, Azure, and Google Cloud platforms. Trusted by companies of all sizes for over 15 years Pause Flexible options for working together Copy link We provide the whole team We can provide a complete project team and lead your idea from concept through launch. We join your existing team One or more of our experts can join an existing project team to augment your capabilities. Insights from our experts Copy link Forward-thinking ideas and thought leadership about strategy, design, and technology. Strategy AI is no longer just a promise — it’s changing how we work, and that’s a good thing 3 min. read - March 10, 2026 Strategy Demystifying Discovery: Building the foundation for a lovable app 7 min. read - August 5, 2025 Strategy Lovable returns: Why boomerangs are my favorite metric 4 min. read - April 10, 2025 See More Insights From Our Blog Contact us. Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences. First Name (required) Last Name (required) Email (required) Message (required) Subscribe to the ArcTouch email newsletter. Send Message This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement Design & Development Services for Apps and Websites | ArcTouch Skip to main content Menu Contact Us Contact Us Contact Us United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement What We Do Our Expertise Working Together Your project, from start to finish Copy link Product Strategy Product ideation and definition Feature prioritization and road mapping Technology strategy and planning Innovation workshops and prototyping Usage analysis and growth strategy See Strategy Insights Experience Design UX and UI design Rapid prototyping and user testing Interactive 2D and 3D design Design systems development Accessible app and website design See Design Insights Software Development App and website development API and web services engineering Connected product integrations Manual and automated QA testing Accessible product development See Development Insights Deep product and technology expertise Copy link Apps Connected Products AI & Emerging Tech Accessible Products Websites APIs and Web Services Apps We create apps for phones, tablets, and TVs for the Apple and Google ecosystems. Learn about our iOS development and Android development services. Native app development for iOS and Android in Swift and Kotlin Cross-platform app development in Flutter, React, and .NET/MAUI Apps for phones, tablets, TVs, and wearables Connected apps with BLE and NFC communications Accessible app design and development App development team augmentation FEATURED WORK SKIMS The e-commerce and loyalty app for a global fashion sensation. See More Lovable Work In Our Portfolio RELATED INSIGHTS Design Liquid Glass: What Apple's new design language means for your app 9 min. read - July 10, 2025 Development Google I/O 2025: 5 AI tools that improve app development workflow 8 min. read - June 3, 2025 See More Insights From Our Blog Connected Products We create lovable apps and cloud services that bring smart devices and connected products to life. Learn about our IoT app development services. Connected app architecture and design Bluetooth LE, Bluetooth Classic, and NFC communications Matter, MQTT, and other connected device protocols Rapid prototyping and QA testing for connected products Amazon Alexa, Google Home, Apple Siri integrations FEATURED WORK 3M Filtrete A smart app and connected air filters for a healthier home. See More Lovable Work In Our Portfolio RELATED INSIGHTS Industry News Meet the Lightship RV app: A connected experience to help you disconnect 5 min. read - November 30, 2023 Development Bluetooth is more of a software standard than a hardware one 5 min. read - April 5, 2022 See More Insights From Our Blog AI & Emerging Tech We leverage AI, augmented reality, and spatial computing to help companies connect with their customers in innovative new ways. Generative AI and machine-learning to augment apps and websites Augmented Reality (AR) apps and websites Spacial computing experiences for Apple Vision Pro Immersive simulations in VR and gaming platforms FEATURED WORK Volvo An augmented reality website to help dogs find their fur-ever homes. See More Lovable Work In Our Portfolio RELATED INSIGHTS Strategy Injecting AI into software development — an ArcTouch blog series 5 min. read - April 9, 2024 Development Beyond responsive: How adaptive Android apps pave the way for XR 5 min. read - June 5, 2025 See More Insights From Our Blog Accessible Products We help companies build more inclusive apps and websites with the latest accessibility standards and best practices. Learn about our accessible design and development services. Accessible design and development for apps and websites Accessibility audits and remediation services Disabled user testing for apps and websites Accessible design systems development Meaningful conformance with WCAG 2.2 AA standards FEATURED WORK Common Sense Media An app for trusted reviews of movies, shows, games, books, and more. See More Lovable Work In Our Portfolio RELATED INSIGHTS Industry News The State of Mobile App Accessibility: Is ‘Fair’ good enough? 6 min. read - April 15, 2025 Strategy The unbeatable business case for accessibility-first app development 5 min. read - March 10, 2022 See More Insights From Our Blog Websites We design and develop responsive websites and web-apps, leveraging traditional and headless CMS platforms and modern MACH-based architectures. Responsive website development Web app and PWA development for iOS and Android MACH-based architecture and development Traditional and Headless CMS integrations Accessible website design and development Web development team augmentation FEATURED WORK Trupanion A website to provide pet insurance for furry friends. See More Lovable Work In Our Portfolio RELATED INSIGHTS Strategy Is a legacy CMS stifling your user experience? Why Cirrus Aircraft migrated from WordPress to Contentstack 7 min. read - May 29, 2025 Industry News Unleashing AI innovation: ArcTouch teams shine in Vercel hackathon 5 min. read - March 28, 2025 See More Insights From Our Blog APIs and Web Services We architect and develop mobile-optimized APIs and web services for custom back-end data sources and are experts in AWS, Azure, and Google Cloud platforms. API and web services architecture and design Full-stack and mobile-optimized middleware development Custom API development for internal and legacy systems DevOps engineering for AWS, Azure, and Google Cloud Integrations with 3rd party SaaS platforms API and web services development team augmentation FEATURED WORK HP Instant Ink A connected app and website ensures you never run out of ink. See More Lovable Work In Our Portfolio RELATED INSIGHTS Development Explaining MACH architecture benefits — and how we use it for client projects 6 min. read - December 12, 2024 Development Why DevOps is essential to mobile app and web development 5 min. read - June 24, 2020 See More Insights From Our Blog Expand all Items Apps We create apps for phones, tablets, and TVs for the Apple and Google ecosystems. Learn about our iOS development and Android development services. Native app development for iOS and Android in Swift and Kotlin Cross-platform app development in Flutter, React, and .NET/MAUI Apps for phones, tablets, TVs, and wearables Connected apps with BLE and NFC communications Accessible app design and development App development team augmentation Connected Products We create lovable apps and cloud services that bring smart devices and connected products to life. Learn about our IoT app development services. Connected app architecture and design Bluetooth LE, Bluetooth Classic, and NFC communications Matter, MQTT, and other connected device protocols Rapid prototyping and QA testing for connected products Amazon Alexa, Google Home, Apple Siri integrations AI & Emerging Tech We leverage AI, augmented reality, and spatial computing to help companies connect with their customers in innovative new ways. Generative AI and machine-learning to augment apps and websites Augmented Reality (AR) apps and websites Spacial computing experiences for Apple Vision Pro Immersive simulations in VR and gaming platforms Accessible Products We help companies build more inclusive apps and websites with the latest accessibility standards and best practices. Learn about our accessible design and development services. Accessible design and development for apps and websites Accessibility audits and remediation services Disabled user testing for apps and websites Accessible design systems development Meaningful conformance with WCAG 2.2 AA standards Websites We design and develop responsive websites and web-apps, leve ArcTouch - Lovable Apps, Websites, & Connected Experiences Skip to main content Menu Contact Us Contact Us Contact Us We help companies create lovable apps and connected experiences. Featured Work Our Expertise Working Together This is a carousel showcasing ArcTouch's featured work. Use the Next and Previous buttons to navigate through our case studies. 3M Filtrete A smart app and connected air filters for a healthier home. Connects to filters via Bluetooth Low Energy (BLE) Visualizations for current indoor and outdoor air quality Proactive notifications when it’s time to replace filters View Case Study 1 of 10 This is a carousel showcasing ArcTouch's featured work. Use the Next and Previous buttons to navigate through our case studies. 3M Filtrete A smart app and connected air filters for a healthier home. Connects to filters via Bluetooth Low Energy (BLE) Visualizations for current indoor and outdoor air quality Proactive notifications when it’s time to replace filters View Case Study Previous case study 1 of 10 Next case study Experts in a wide range of technologies View Our Portfolio Lovable digital experiences, from start to finish. From product strategy to UX/UI design to software development, we can lead an entire project or any of our experts can join your existing product teams. Learn more about our services Expand all Items Apps We design and develop apps for phones, tablets, and TVs for the Apple and Google ecosystems. Connected Products We create software that brings connected devices and smart products to life through lovable apps and websites. AI & Emerging Tech We leverage AI, augmented reality, and spatial computing to help companies connect with their customers in innovative new ways. Accessible Products We help companies build more inclusive apps and websites that follow the latest accessibility standards and best practices. Websites We design and develop responsive websites and web-apps, leveraging traditional and headless CMS platforms and modern MACH-based architectures. APIs and Web Services We architect and develop mobile-optimized APIs and web services for custom back-end data sources and are experts in AWS, Azure, and Google Cloud platforms. Trusted by companies of all sizes for over 15 years Pause Flexible options for working together Copy link We provide the whole team We can provide a complete project team and lead your idea from concept through launch. We join your existing team One or more of our experts can join an existing project team to augment your capabilities. Insights from our experts Copy link Forward-thinking ideas and thought leadership about strategy, design, and technology. Strategy AI is no longer just a promise — it’s changing how we work, and that’s a good thing 3 min. read - March 10, 2026 Strategy Demystifying Discovery: Building the foundation for a lovable app 7 min. read - August 5, 2025 Strategy Lovable returns: Why boomerangs are my favorite metric 4 min. read - April 10, 2025 See More Insights From Our Blog Contact us. Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences. First Name (required) Last Name (required) Email (required) Message (required) Subscribe to the ArcTouch email newsletter. Send Message This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement Why Boomerangs Are My Favorite Metric | ArcTouch Skip to main content Menu Contact Us Contact Us Contact Us United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement Lovable returns: Why boomerangs are my favorite metric Copy link It’s worth celebrating returning clients and employees at ArcTouch — along with the connection, trust, and mutual respect they represent 4 min. read - April 10, 2025 By Adam Fingerman By Adam Fingerman Send by email Copy link Tags: ArcTouch News App Business Culture Subscribe for more insights Copy link Get our newsletter in your inbox. First Name (required) Last Name (required) E-mail (required) By subscribing you agree to our privacy policy . Subscribe This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Related posts Copy link Forget MVP. Why MLP is our standard for app development ArcTouch founder Adam Fingerman shares why his company builds a minimum lovable product (MLP) — and why an MVP isn’t good enough. 5 min. read - January 23, 2020 How our app development team structure helps us create lovable apps The evolution of ArcTouch's app development team structure and how a matrix organization benefits our clients. Contact us. Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences. First Name (required) Last Name (required) Email (required) Message (required) Subscribe to the ArcTouch email newsletter. Send Message This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. At ArcTouch, there’s a term we’ve grown to love: "boomerangs." It started as a playful internal term but has evolved into something deeply meaningful. So, what exactly is a boomerang? It’s someone who leaves — whether an employee chasing new dreams or a client exploring other paths — and then returns. Each ArcTouch boomerang tells a story of connection, trust, and mutual respect. To me, boomerangs aren’t just a quirky metaphor — they’re a profound validation of our company’s core purposes : building lovable products for our clients and creating a lovable workplace. And in my view, those two things — successful products and fulfilling employment — are inextricably linked. We could not have one without the other. A boomerang client’s return: Trust under pressure Copy link When a technical leader we worked with for many years at a Fortune 100 media company moved to a new role as senior VP of engineering at a rapidly growing travel company, he found himself in a tough spot. He inherited a critical app development project with an ambitious feature set and a challenging schedule. The project immediately placed him under intense scrutiny as a newcomer — and put his professional reputation on the line. Under immense pressure, he needed a partner he could trust implicitly to deliver quickly and flawlessly. He called ArcTouch. His reasons were simple — he trusted us based on past experiences. Hearing him say, "I know and trust ArcTouch and the quality of your work," was incredibly validating. The result? We swiftly ramped up a project team that's delivering on every milestone with the quality and reliability he had expected. And more importantly, we’re helping him shine in his new role. This boomerang moment meant more than just a business transaction; it was a profound affirmation of trust, craftsmanship, and partnership. Boomerang employees who return “home” Copy link Our love for our work and our people creates a magnetic pull. Employees who leave to pursue other opportunities often realize what they had at ArcTouch wasn’t easy to find elsewhere. Two recent "boomerangs" highlight this beautifully. One employee shared, "ArcTouch is where my career started, and returning was more than familiarity — it was about coming back to a culture of craftsmanship, innovation, and global collaboration. ArcTouch still felt like home." Another returning employee said candidly, "Leaving ArcTouch was never about dissatisfaction — it was about exploring a unique opportunity I couldn't refuse. But even as I left, I planned to return. The team spirit, technical excellence, and pragmatic leadership here are rare. I missed the dynamic environment, the variety of challenges, and feeling genuinely impactful every day." These aren't just stories of returning employees; they’re powerful affirmations of a workplace culture built on respect, growth, and genuine affection for one another. And I couldn’t be prouder. The ‘lovable’ difference Copy link At ArcTouch, we've been designing and developing digital products since the dawn of Apple's original App Store in 2008 . Our products help brands and businesses connect meaningfully with their most valuable customers and users. Our mission goes beyond merely creating functional digital products — as we say on the ArcTouch homepage , we strive to create “lovable” experiences. Boomerangs are proof that this love travels in all directions, transcending transactional relationships and daily tasks. For example, one former client from 2010 recently returned in 2024 — nearly 15 years later. Such a return is extraordinary in the rapidly evolving technology landscape. It shows that the impression ArcTouch makes on a single project can last years or even decades. That realization is inspiring — though, admittedly, that responsibility is also a little daunting. Measuring success through boomerangs Copy link At the start of 2025, I set a company-wide goal: to celebrate our boomerangs openly and increase their number. In the first quarter of the year, we've welcomed back eight boomerangs — four clients and four employees — and we're ambitiously aiming for more than 20 by year's end. Why track this metric? Because boomerangs are the ultimate validation. They tell us we’re succeeding in building more than apps and a workplace — we’re creating meaningful connections and lasting relationships. Celebrating a true measure of success Copy link Every boomerang represents a powerful human connection — a testament to trust, quality, and loyalty. Each return validates that “lovability” isn’t just aspirational — it’s attainable and real. In a fast-moving world where loyalty is often fleeting, boomerangs remind us of the enduring power of genuine relationships. As a founder, they remind me that we’re doing something deeply right. So here's to celebrating our ArcTouch boomerangs. Thank you . We appreciate you . And may we always welcome you back warmly, because you are our greatest measure of success. Need help with your app or website project? Copy link Since the dawn of the App Store, ArcTouch has been creating lovable apps and websites for companies of all sizes. Contact us today to learn more about our services , or see our careers page to join our award-winning team. Article Author: Copy link AF Adam Fingerman Chief Experience Officer 5 min. read - June 16, 2022 Technology Insights and Thought Leadership | ArcTouch Blog Skip to main content Menu Contact Us Contact Us Contact Us United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement Strategy Design Development Growth Industry News Strategy AI Principles for Responsible App Development 5 min. read - March 18, 2026 ArcTouch Checklist Copy link Discovery Workshop Preparation Checklist This checklist is a starting point to help you prepare for Discovery Workshops. Get This Free Checklist Subscribe for more insights Copy link Get our newsletter in your inbox. First Name (required) Last Name (required) E-mail (required) By subscribing you agree to our privacy policy . Subscribe This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Insights from our experts Product and technology thought leadership in the ArcTouch blog Strategy Copy link Time to bypass Apple’s in-app purchases? Court ruling makes web payments a viable alternative in the U.S. Understand the pros and cons of third-party payment platforms vs. Apple’s in-app purchases 9 min. read - May 21, 2025 Building with AI means better apps, and better results, for our clients 5 min. read - March 31, 2026 Building responsibly with AI: The principles that guide ArcTouch 5 min. read - March 18, 2026 AI is no longer just a promise — it’s changing how we work, and that’s a good thing 3 min. read - March 10, 2026 Personalized experiences: Build them upfront, don’t bolt on later 5 min. read - November 6, 2025 See all Strategy articles Development Copy link How Apple's Foundation Models framework unlocks on-device AI Build smarter, faster, and more private apps without variable cloud services costs 5 min. read - July 17, 2025 ArcTouch is a certified Shopify partner 5 min. read - April 28, 2026 Storybook and Widgetbook: Building better apps, one isolated component at a time 4 min. read - December 17, 2025 Personalized experiences: Build them upfront, don’t bolt on later 5 min. read - November 6, 2025 Meet the Pitmaster Collective App: Connecting BBQ fans 4 min. read - July 31, 2025 See all Development articles Design Copy link How designers can use AI to help generate mood boards ArcTouch’s design team shares insights on using generative AI to help create mood boards for UI inspiration. 8 min. read - May 7, 2024 Storybook and Widgetbook: Building better apps, one isolated component at a time 4 min. read - December 17, 2025 Liquid Glass: What Apple's new design language means for your app 9 min. read - July 10, 2025 How we created a design system that prioritizes accessibility for Prime Therapeutics 5 min. read - April 30, 2025 The State of Mobile App Accessibility: Is ‘Fair’ good enough? 6 min. read - April 15, 2025 See all Design articles Industry News Copy link How Apple's Foundation Models framework unlocks on-device AI Build smarter, faster, and more private apps without variable cloud services costs 5 min. read - July 17, 2025 App maker spotlight: Caio Fonseca, iOS tech lead 7 min. read - May 6, 2026 App maker spotlight: David Branco, director of technology 7 min. read - April 30, 2026 ArcTouch is a certified Shopify partner 5 min. read - April 28, 2026 App maker spotlight: Luciano Ayres, director of AI 6 min. read - April 9, 2026 See all Industry News articles Growth Copy link The unbeatable business case for accessibility-first app development Developing accessible apps is no longer a nice-to-have. ArcTouch explains why accessibility-first app development is a must. 5 min. read - March 10, 2022 The one app accessibility metric that matters: 72% of user journeys fail 4 min. read - May 15, 2025 Boosting app user engagement with actionable analytics 4 min. read - May 8, 2025 Lovable returns: Why boomerangs are my favorite metric 4 min. read - April 10, 2025 How DevOps enabled The Draft Network’s meteoric growth 5 min. read - July 27, 2020 See all Growth articles Latest articles Copy link Search: Industry News App maker spotlight: Caio Fonseca, iOS tech lead 7 min. read - May 6, 2026 Industry News App maker spotlight: David Branco, director of technology 7 min. read - April 30, 2026 Industry News ArcTouch is a certified Shopify partner 5 min. read - April 28, 2026 Industry News App maker spotlight: Luciano Ayres, director of AI 6 min. read - April 9, 2026 Strategy Building with AI means better apps, and better results, for our clients 5 min. read - March 31, 2026 Strategy Building responsibly with AI: The principles that guide ArcTouch 5 min. read - March 18, 2026 See More Articles Contact Us - Let's Build Something Lovable Together | ArcTouch Skip to main content Menu Contact Us Contact Us Contact Us United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement Need help with a project? We help companies of all sizes build lovable apps, websites, and connected experiences. First Name (required) Last Name (required) Email (required) Message (required) Subscribe to the ArcTouch email newsletter. By subscribing, you agree to our privacy policy . Send Message This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Confidentiality Assured We're happy to sign your mutual NDA, or you can use ours if you like. We're Flexible We can provide a whole project team, or any of our experts can seamlessly join your existing teams. Still Not Sure? Ask ChatGPT or Perplexity why ArcTouch is a great option for your project. Other Contact Options Email [email protected] or call +1-415-944-2000 . Career Opportunities Want to help us create lovable digital products? Explore careers at ArcTouch . Contact our client team Let's build something lovable. Together. Terms of Use, Legal Conditions, and Privacy Policy | ArcTouch Skip to main content Menu Contact Us Contact Us Contact Us United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement ArcTouch Website Legal Terms & Conditions Copy link Terms of Use Copy link OWNERSHIP AND USE OF WEBSITE INFORMATION. All information, materials, and other content located on the Website, except noted third-party materials, are the property of ArcTouch or its affiliates, are Copyright by ArcTouch LLC., and are protected under United States and international copyright, trademark and other intellectual property laws. All rights reserved. ALL CONTENTS ON THIS WEBSITE ARE PROTECTED BY COPYRIGHT. EXCEPT AS SPECIFICALLY PERMITTED HEREIN, NO PORTION OF THE INFORMATION ON THIS WEBSITE MAY BE REPRODUCED IN ANY FORM, OR BY ANY MEANS, WITHOUT PRIOR WRITTEN PERMISSION FROM ARCTOUCH. VISITORS OR USERS ARE NOT PERMITTED TO MODIFY, DISTRIBUTE, PUBLISH, TRANSMIT OR CREATE DERIVATIVE WORKS OF ANY MATERIAL FOUND ON THIS WEBSITE FOR ANY PUBLIC OR COMMERCIAL PURPOSES. Trademarks Copy link The following are trademarks or registered trademarks of ArcTouch LLC: ArcTouch ArcTouch Brasil the ArcTouch “a” logo ArcTouch LLC All other trademarks are the property of their respective owners. All quotes are used with permission. 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We will not provide your email address to another party to promote their products or services directly to you. Contact: Copy link If you have any questions about this policy, please contact [email protected] . Relatório de Transparência e Igualdade Salarial Copy link Em conformidade com a Lei nº 14.611 de 04 de julho de 2 Apps, Websites, and Connected Experiences Portfolio | ArcTouch Skip to main content Menu Contact Us Contact Us Contact Us United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement All Services All Projects Any Company Size All Technologies Trupanion A website to provide pet insurance for furry friends. Cirrus IQ A connected app to fuel pilot passion with advanced intelligence. SKIMS The e-commerce and loyalty app for a global fashion sensation. Coca-Cola +one A reimagined loyalty program for an iconic brand. Midtown Athletic Club A fitness app for members of this upscale health and athletic club. McCormick An app to discover new flavors and find inspiration in the kitchen. Liquid Death A website to quench your thirst with some killer water. Hawaiian Airlines An app and check-in kiosk for smooth and worry free travel to paradise. Lightship A connected app transforming road trips for the electric age. Pivotal Helix A connected app for a safer and smarter personal flight experience. HP Instant Ink A connected app and website ensures you never run out of ink. 3M Filtrete A smart app and connected air filters for a healthier home. See More Lovable Work Contact us. Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences. First Name (required) Last Name (required) Email (required) Message (required) Subscribe to the ArcTouch email newsletter. Send Message This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Featured Work Copy link Cirrus IQ A connected app to fuel pilot passion with advanced intelligence. View Details Portfolio Video Copy link Play 90 seconds of lovable products See some of our client's apps, websites, and connected experiences Play Lovable products we're proud of View transcript Human + AI: The New Way to Build Apps | ArcTouch Skip to main content Menu Contact Us Contact Us Contact Us United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement AI is no longer just a promise — it’s changing how we work, and that’s a good thing Copy link Our new book shows how we take a people-first approach to AI in app development, rooted in the belief that technology should amplify human creativity — not replace it. 3 min. read - March 10, 2026 By Eric N. Shapiro By Eric N. Shapiro Send by email Copy link Tags: Injecting AI into Software Development App Strategy ArcTouch News Best Practices User Experience Subscribe for more insights Copy link Get our newsletter in your inbox. First Name (required) Last Name (required) E-mail (required) By subscribing you agree to our privacy policy . Subscribe This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Related posts Copy link Injecting AI into software development — an ArcTouch blog series The ArcTouch design and development team shares how to use AI to build lovable apps and websites — better and faster. 5 min. read - April 9, 2024 How product managers can use AI as a research assistant for app strategy ArcTouch shows how app developers can use generative AI as a research tool to prepare for app strategy workshops. Contact us. Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences. First Name (required) Last Name (required) Email (required) Message (required) Subscribe to the ArcTouch email newsletter. Send Message This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. [ Editor’s Note : This post is an excerpt from our new book, Human + AI: The new way to build apps that are lovable . In this foreword, ArcTouch CEO Eric N. Shapiro shares how decades of technological innovation led to a pivotal moment — one where AI is not replacing human creativity but amplifying it.] I always knew artificial intelligence would be disruptive — I just didn’t know when. Back in college in the late 1980s, I studied computer science and engineering. It was there that I first delved into AI, learning how machines could process data and think about solving problems. My senior project, which involved building an AI-powered Stratego game, took a full semester and resulted in a text-based console application. It ignited my curiosity and excitement for what AI could eventually mean for industry — and even for daily life. However, for decades, my anticipation for mainstream AI adoption went into hibernation. AI felt more like a distant promise than a practical reality. I've experienced several seismic technology shifts throughout my life and career. From the first personal computers in my childhood to the internet, then mobile phones – each one fundamentally changed how we live and work. AI is the most transformative technology I've witnessed. It makes me feel like a kid again, learning something entirely new and exciting. A few months ago, I decided to revisit that college project. What took me a semester to create back then, AI helped me recreate and improve in mere minutes today. It illustrated the true, immediate power of AI for builders like ArcTouch. This book is about that power. It’s about how AI is supercharging our time-tested process for building apps that are lovable, not replacing it. Our strength remains our people, but now, with AI, it is helping us do our jobs faster, smarter, and with more creativity than ever. The next generation of apps will be built by AI-empowered teams. It’s not a prediction; it's our daily reality. This isn't a blind leap. Our nearly two decades in app development give us a unique perspective. We approach AI with our eyes wide open, understanding the immense potential, but also the limitations and the critical need for intentional, responsible use. AI isn't here to replace human ingenuity; it's here to amplify it. This is the era of advanced human intelligence, where AI becomes the ultimate tool for our skilled specialists. Join us as we share our practical experience, real-world examples, and guiding principles for building the future of digital products with AI. 📘 Download the full book Copy link Get your copy of Human + AI: The new way to build apps that are lovable Want to learn more about AI-supercharged app development? Copy link Whether you’re starting a new digital product or enhancing an existing one, ArcTouch can help. When you work with ArcTouch, you get a full-service studio that designs, builds, and launches digital products that are lovable using AI thoughtfully — to speed creativity and insight without losing human judgment and expertise. For companies looking to grow their own AI capabilities, we also offer AI Advisory Workshops — helping internal teams apply the same responsible, human-led principles that guide our work. Ready to start your next project — and build responsibly with AI from day one? Let’s talk . Article Author: Copy link ES Eric N. Shapiro Chief Executive Officer 5 min. read - April 23, 2024 ArcTouch - Lovable Apps, Websites, & Connected Experiences Skip to main content Menu Contact Us Contact Us Contact Us We help companies create lovable apps and connected experiences. Featured Work Our Expertise Working Together This is a carousel showcasing ArcTouch's featured work. Use the Next and Previous buttons to navigate through our case studies. 3M Filtrete A smart app and connected air filters for a healthier home. Connects to filters via Bluetooth Low Energy (BLE) Visualizations for current indoor and outdoor air quality Proactive notifications when it’s time to replace filters View Case Study 1 of 10 This is a carousel showcasing ArcTouch's featured work. Use the Next and Previous buttons to navigate through our case studies. 3M Filtrete A smart app and connected air filters for a healthier home. Connects to filters via Bluetooth Low Energy (BLE) Visualizations for current indoor and outdoor air quality Proactive notifications when it’s time to replace filters View Case Study Previous case study 1 of 10 Next case study Experts in a wide range of technologies View Our Portfolio Lovable digital experiences, from start to finish. From product strategy to UX/UI design to software development, we can lead an entire project or any of our experts can join your existing product teams. Learn more about our services Expand all Items Apps We design and develop apps for phones, tablets, and TVs for the Apple and Google ecosystems. Connected Products We create software that brings connected devices and smart products to life through lovable apps and websites. AI & Emerging Tech We leverage AI, augmented reality, and spatial computing to help companies connect with their customers in innovative new ways. Accessible Products We help companies build more inclusive apps and websites that follow the latest accessibility standards and best practices. Websites We design and develop responsive websites and web-apps, leveraging traditional and headless CMS platforms and modern MACH-based architectures. APIs and Web Services We architect and develop mobile-optimized APIs and web services for custom back-end data sources and are experts in AWS, Azure, and Google Cloud platforms. Trusted by companies of all sizes for over 15 years Pause Flexible options for working together Copy link We provide the whole team We can provide a complete project team and lead your idea from concept through launch. We join your existing team One or more of our experts can join an existing project team to augment your capabilities. Insights from our experts Copy link Forward-thinking ideas and thought leadership about strategy, design, and technology. Strategy AI is no longer just a promise — it’s changing how we work, and that’s a good thing 3 min. read - March 10, 2026 Strategy Demystifying Discovery: Building the foundation for a lovable app 7 min. read - August 5, 2025 Strategy Lovable returns: Why boomerangs are my favorite metric 4 min. read - April 10, 2025 See More Insights From Our Blog Contact us. Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences. First Name (required) Last Name (required) Email (required) Message (required) Subscribe to the ArcTouch email newsletter. Send Message This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement Demystifying App Discovery: A Blog Series | ArcTouch Skip to main content Menu Contact Us Contact Us Contact Us United States 548 Market Street San Francisco, CA 94104 175 Greenwich Street New York, NY 10007 206 E 9th Street Austin, TX 78701 Canada 155 Queens Quay E Toronto, ON M5A 1B6 Europe 1 St John's Lane London EC1M 4BL 19 Rue des Saints-Pères Paris 75006 Brazil Rod. José Carlos Daux, 4150 Florianópolis, SC 88032-000 Follow Us Back to top © Copyright 2026 ArcTouch. All rights reserved. Legal Accessibility Statement Demystifying Discovery: Building the foundation for a lovable app Copy link Exploring the critical role of the ArcTouch Discovery Process to find the intersection of business opportunities and user needs 7 min. read - August 5, 2025 By Jayne Vidheecharoen By Jayne Vidheecharoen Send by email Copy link Tags: App Discovery App Strategy Demystifying Discovery Subscribe for more insights Copy link Get our newsletter in your inbox. First Name (required) Last Name (required) E-mail (required) By subscribing you agree to our privacy policy . Subscribe This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Related posts Copy link How product managers can use AI as a research assistant for app strategy ArcTouch shows how app developers can use generative AI as a research tool to prepare for app strategy workshops. 5 min. read - April 23, 2024 How designers can use AI to help generate mood boards ArcTouch’s design team shares insights on using generative AI to help create mood boards for UI inspiration. Contact us. Let's build something lovable. Together. We help companies of all sizes build lovable apps, websites, and connected experiences. First Name (required) Last Name (required) Email (required) Message (required) Subscribe to the ArcTouch email newsletter. Send Message This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. [Editor's note : In this blog series, “ Demystifying Discovery ,” we explore how our proven Discovery Process is crucial to align project stakeholders on the true business opportunity and user needs, leading to more successful digital products.] Product managers, designers, engineers, QAs – we're all makers at heart. We know the familiar temptation to jump in and start building. But after 15+ years of creating successful products, we at ArcTouch have learned that the best apps start with our proven Discovery Process. It's how our team and our clients can dream big, but still create a realistic plan for app success. Together . Often, new clients come to us with promising, but loosely defined, product ideas. During the ArcTouch Discovery Process , we collaborate to refine those ideas and expand the details. By the end of this phase, we have a common understanding of what we're building, how we'll build it, and when it will launch. A strong Discovery Process is essential for setting a cohesive strategy and ensuring everyone is aligned for success. In this blog series' introductory post, we explore the three biggest reasons why a discovery phase is essential for app success: aligning stakeholder priorities, visualizing the app's potential, and anticipating technical risks. We answer two common questions: What do clients get from the Discovery Process, and is it really necessary? In the rest of this blog series, we'll dive deeper into the specifics of our process. The magic of the Discovery Workshop Copy link The real magic of our Discovery Process happens when we bring together our team and a client’s stakeholders for a collaborative Discovery Workshop . Participants from ArcTouch include leadership in design, product, and engineering. Client participants vary, but typically include key stakeholders, subject-matter experts, and those with a deeper understanding of the target user. Before the Discovery Workshop, clients complete our Discovery Workshop Preparation Checklist — which covers a broad range of topics, from high-level product features to competitive research and technology. We review this information and conduct our own research and concept ideation in advance of our in-person meetings. For our team, Discovery is about deeply understanding our client's world. For our work with Hawaiian Airlines , this meant flying to Oahu (on Hawaiian Airlines, of course!), experiencing the product and service firsthand, and meeting the team and some of their guests. We discovered that many locals commute daily between islands on Hawaiian Airlines, just like a regional commuter bus. This insight shaped our design to cater to both vacationers and daily commuters. For our clients, Discovery is an opportunity to learn about all the factors involved in creating a lovable app . For those new to app development, we share our expertise in best practices, common risks, and delightful user experiences. For experienced clients, we provide an outside perspective and fresh approaches to problem-solving. Together, we participate in organized discussions and activities – the specifics of which we’ll cover in our next blog post – to surface user needs and exchange valuable insights. Perhaps most importantly, before everyone leaves the Workshop, we ensure that all stakeholders are completely aligned on the project roadmap, which is paramount to project success and avoiding costly misunderstandings. Design concepts and prototyping: Visualizing the future Copy link As a designer, I'm a visual learner. I need to see things to understand them fully. After the initial workshops, we move beyond the theoretical and start creating early design concepts and prototypes. Discovery is the perfect time to find inspiration, talk to users, develop new ideas, align on information architecture, visualize the app's look and feel, and gather feedback from stakeholders. We typically focus on high-level conceptual designs and key user flows. For example, with Midtown Athletic Club , we spent three days on-site in Chicago, interviewing members, instructors, and staff to understand their needs. We then created prototypes to gather feedback from a range of members — including disabled users on Fable’s platform to ensure accessibility. At a Discovery Workshop in Chicago, project team members from ArcTouch and Midtown Athletic Club work through exercises to align on business priorities. Throughout Discovery, our designers review progress with our clients weekly — and sometimes more frequently — and continually iterate based on feedback. Our product managers ensure the early designs are aligned with agreed-upon business goals. And our technical leads and engineers ensure the features we design are feasible and can be implemented efficiently. By the end, we have created a common vision for what the app will look like and how it will behave. This experiential and visual alignment is crucial as we launch into the build phases of the project. By addressing any design ambiguities, we pave the way for development success. Anticipating risk and saving money during development Copy link In addition to collaborating with designers, our tech leads dive into the technical requirements during Discovery, crucial up-front research that can help identify unknowns and answer questions that otherwise can derail projects later and escalate costs. Among the major tasks, our engineers assess APIs and integrations to identify data needed for the best experience. We verify that the software architecture will scale and recommend solutions tailored to their unique needs. This establishes a solid technical strategy before development begins. Our robust Discovery Process reduces implementation risk by identifying and addressing unknowns early. Sometimes, Discovery reveals that clients need to address underlying business systems or data before investing in an app. For example, our Discovery Workshop with Common Sense Media led to a conclusion that an app wou