◈ Homepage — https://dpdk.com/contact/brand-innovation-agency-san-francisco?utm_source=google&utm_medium=my-business&utm_campaign=sanfranciscoConsent Details About This website uses cookies We use cookies to personalize content and ads, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. Consent Selection Necessary Preferences Statistics Marketing Deny Allow selection Allow all Approach Expertise Industries Work About Insights Let's talk SAN FRANCISCO, ALWAYS REACHING FOR WHAT'S NEXT Restless, curious, alive. That energy mirrors our own Since 2019, our San Francisco office has brought global ambition to SoMa: the heart of the startup world and the epicentre of innovation. Here, we partner with change-makers who refuse to settle - helping them sharpen their story, scale their platforms, and build systems for sustainable growth. Backed by Rotterdam grit and driven by Bay Area imagination, we connect strategy with execution and vision with velocity. Because in a world moving fast, we build bold brands don’t just adapt - they lead with clarity. Get to know us ONE BRAND. FOUR AREAS OF EXPERTISE Start where you need us most and scale as your needs evolve. STRATEGIC FOUNDATION Your positioning, architecture, and messaging - the strategic core that shapes everything else. We deliver Differentiated positioning Unified brand story Enduring brand identity EXPERIENCE-LED ARCHITECTURE Platforms, journeys and design systems that turn strategy into something people use and feel. We deliver Seamless customer journeys Consistent digital platforms Scalable design systems PERFORMANCE ACCELERATION Content, CRM, and campaigns unified into a data-driven rhythm for real performance. We deliver Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action CULTURAL INTEGRATION We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. We deliver Leadership activation programs Team workshops Brand onboarding rituals Start where it matters most, and grow with purpose. Explore our approach "Execution is the only strategy that a consumer sees. DPDK demonstrated their ability to build equity in the Firstleaf name through emotive storytelling that seamlessly ties back to our brand benefits." PATTY MONTAGNO Head of Brand and Creative at Firstleaf FEATURED WORK UNIBAIL-RODAMCO-WESTFIELD Facing the need to evolve its mall into a lifestyle destination, Unibail-Rodamco-Westfield required a guiding vision, one that bridges global and local, wins over the next generation, and leads into the future. Results: Shared vision that gives the brand clarity on its future and the confidence to move toward it Insight-driven, digital-first roadmap that translates global strategy into local success Omnichannel growth, stronger customer loyalty, and long-term differentiation ROSCO VISION Rosco Vision needed to scale its century-old brand for a digital-first era, unifying brand, marketing and sales into one growth engine. Results: Stronger market positioning Ecommerce channel that turns purchasing into an intuitive experience 377% increase in marketing and sales qualified leads FINANCE IN MOTION As investor demands grew, Finance in Motion required a brand and digital presence that communicate transparency, scale and authority as strongly as its track record. Results: Strengthened investor connections ~60% lower launch costs per fund site thanks to a reusable architecture Faster global go-to-market enabled by streamlined and integrated tools Explore all work INSIGHTS FOR BRAND LEADERS All insights STORY Establishing a Design Center of Excellence: a conversation with Adobe STORY Lessons from Nike’s customer experience: the power of an omnichannel CX STORY 5 common branding challenges and how to overcome them Let’s build your brand for what’s next. Let's talk GET UPDATES FROM DPDK Subscribe for insights on the latest trends, projects, and innovations. First name Last name Email address We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings ◈ Interior Pages — 27 pages crawledApproach - DPDK | Brand innovation partner Approach Expertise Industries Work About Insights Let's talk Menu GREAT BRANDS ARE BUILT AS SYSTEMS We shape your story and embed it in the touchpoints that fuel your growth. Your brand isn't broken, it's fragmented As organizations grow, brand execution spreads across teams, tools and channels that rarely evolve together. Strategy exists but isn’t applied consistently, campaigns create visibility without alignment, and performance improves in parts while the whole drifts. We solve this by building connected brand systems where strategy, experience, performance and culture reinforce each other. With DPDK Intelligence embedded, direction stays clear, execution stays aligned and growth strengthens cohesion instead of eroding it. See the Brand System Canvas How we build connected brand systems Our flexible framework meets your brand where the need is greatest and grows with you. Strategic foundation defines the rules of the system We define the strategic logic that gives a clear blueprint every decision, from positioning and story to identity and experience, translated into AI-ready frameworks that keep the brand clear and governed as it scales. Explore Experience turns strategy into lived experiences We translate strategy into consistent experiences across platforms and journeys, using scalable design systems and brand-led technology to make the brand tangible and usable. Explore Performance keeps the system learning & improving We align content, campaigns, and data to one measurable rhythm, using shared performance logic and AI-assisted storytelling to improve relevance and deliver results.  Explore Culture makes your brand come alive from within We embed your brand into daily ways of working by aligning leadership, behaviour, and internal activation, so the brand is understood, adopted, and lived from within. Explore DPDK Intelligence AI should not operate outside the brand. It should strengthen it. We embed structured intelligence directly into your brand system, trained on your strategy, narrative and operating logic. DPDK Intelligence connects strategy, experience, performance and culture so growth strengthens cohesion instead of creating drift, while DPDK ensures it operates within clear direction and governance. See how it works The benefits of a connected brand Aligned direction Everyone moves with one clear purpose. Decisions are faster, and teams pull in the same direction. One shared story Your message stays consistent from decks to platforms, across channels, formats and functions. Seamless experiences Touchpoints flow together and every journey feels intentional and true to your brand’s essence. Smarter content Campaigns land harder with less waste and stay relevant through structured, rhythmic delivery.  Measurable growth Dashboards, KPIs and real-time data make brand activity visible as business impact. Featured work Blijdorp Rotterdam Zoo Restoring nature and shifting perceptions required Blijdorp Rotterdam Zoo to reinvent its brand and role. Results: End-to-end transformation, anchored in one brand story Scaled education impact that blends entertainment and learning Churn cut by half, higher LTV Diversified digital revenue streams ORTEC ORTEC's global growth ambitions were constrained by a fragmented brand, flat storytelling and outdated digital journeys didn't match its world-class expertise. Results: Competitively stronger, recognizable global brand Revitalized employer brand attracting top talent Integrated martech tightened sales-marketing alignment Accelerated global growth Goflex A marketing challenge revealed a strategic gap: a brand story out of sync with a new generation. Results: Stronger emotional resonance with right-fit applicants Social-first content that speaks Gen Z and Gen Alpha's language Higher engagement with a digitally native audience Groot Rotterdam After several mergers, the umbrella organization entered a new chapter: one strategy, one organization, but still without a shared brand or story. Results:  Strong narrative with new name, uplift in brand pride Different cultures brought together under one shared brand Internal podcast giving employees a voice Strategic alignment that fosters a shared sense of purpose Blijdorp Rotterdam Zoo Restoring nature and shifting perceptions required Blijdorp Rotterdam Zoo to reinvent its brand and role. Results: End-to-end transformation, anchored in one brand story Scaled education impact that blends entertainment and learning Churn cut by half, higher LTV Diversified digital revenue streams ORTEC ORTEC's global growth ambitions were constrained by a fragmented brand, flat storytelling and outdated digital journeys didn't match its world-class expertise. Results: Competitively stronger, recognizable global brand Revitalized employer brand attracting top talent Integrated martech tightened sales-marketing alignment Accelerated global growth Goflex A marketing challenge revealed a strategic gap: a brand story out of sync with a new generation. Results: Stronger emotional resonance with right-fit applicants Social-first content that speaks Gen Z and Gen Alpha's language Higher engagement with a digitally native audience Groot Rotterdam After several mergers, the umbrella organization entered a new chapter: one strategy, one organization, but still without a shared brand or story. Results:  Strong narrative with new name, uplift in brand pride Different cultures brought together under one shared brand Internal podcast giving employees a voice Strategic alignment that fosters a shared sense of purpose See all work Unlock your brand potential. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Cultural integration | Expertise - DPDK | Brand innovation partner Approach Expertise Industries Work About Insights Let's talk Menu Culture employees are proud to champion We turn brand direction into shared behavior, belief, and ownership. Without culture, strategy is just slides Brands define positioning, design journeys, and measure performance. But when behavior doesn’t change inside the organisation, the brand never truly moves. Leaders struggle to inspire, teams don’t recognise themselves in the story, and culture drifts. We turn strategy into lived behavior. By aligning narrative, values, and behavior, the brand becomes something people carry, not just communicate. Not internal marketing. A living system where leaders lead with clarity and teams act with purpose. Building Culture Through Activation Leaders who inspire Clear narratives and formats that help leaders lead with credibility. Teams who activate Practical translation of strategy and values into everyday behavior. Brand ambassadors who carry the brand Internal champions who strengthen culture from within. Stories that stay alive Ongoing formats that keep the brand personal and present. We turn culture into your most powerful brand asset Direction Leadership Communication Program Equips leaders with clear stories, formats, and tools to communicate vision and desired behaviour with credibility and consistency. Team Activation Workshops Hands-on sessions that translate brand strategy and values into concrete actions, moving culture from intent to daily practice. Brand Ambassadors Program Identifies and empowers internal carriers of the brand story, strengthening alignment and momentum through peer influence. Internal Podcast Series An ongoing format that keeps culture alive through real stories and conversations across the organisation. Strategic Brand Story One overarching narrative with clear pillars and messaging, creating consistency across internal and external communication. Execution Employer Brand Experience A central digital environment where employees engage with the brand, culture, and behavioral principles in one place. Internal Activation Toolkit A practical set of formats and materials that bring the brand to life internally across communication and onboarding. Culture Code & Brand Behavior Guidelines Clear principles that translate values into actions and decision-making, ensuring consistency and authenticity. We turn culture into your most powerful brand asset A brand lived from within See it in action Alignment that lasts Culture that inspires pride Consistency across touchpoints Trust that grows Culture makes the system hold Culture turns positioning into daily behavior. Strategy sets direction, Experience brings it to life and Performance measures its impact, but culture ensures it is consistently lived across the organization. When aligned, execution accelerates and DPDK Intelligence captures reliable signals instead of distorted internal noise. Featured work Groot Rotterdam After several mergers, the umbrella organization entered a new chapter: one strategy, one organization, but still without a shared brand or story. Results:  Strong narrative with new name, uplift in brand pride Different cultures brought together under one shared brand Internal podcast giving employees a voice Strategic alignment that fosters a shared sense of purpose Groot Rotterdam After several mergers, the umbrella organization entered a new chapter: one strategy, one organization, but still without a shared brand or story. Results:  Strong narrative with new name, uplift in brand pride Different cultures brought together under one shared brand Internal podcast giving employees a voice Strategic alignment that fosters a shared sense of purpose Explore all work Don’t just build a brand. Build a culture people live. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Work - Award-winning digital brand experiences | DPDK Approach Expertise Industries Work About Insights Let's talk Menu From iconic brands to industry challengers We partner with bold leaders at pivotal moments of change. Blijdorp Rotterdam Zoo From traditional zoo to conservation icon Groot Rotterdam Empowering the great people of tomorrow Dutch Digestive Health Fund Building a stronger future in digestive healthcare Goflex Transforming Goflex into a magnet for talent Finance in Motion Powering growth in global impact investing Rosco Vision Driving the future of fleet safety ORTEC Turning a global brand into a digital growth engine Unibail-Rodamco-Westfield Shaping the next-gen shopping experience Woven Capital Crafting the innovation summit identity for Toyota’s growth fund Atomico From static report to living experience built to perform, not just launch Brand systems delivering clarity, consistency, and impact across industries. :host{display:inline-block;direction:ltr;white-space:nowrap;line-height:var(--number-flow-char-height, 1em) !important}span{display:inline-block}:host([data-will-change]) span{will-change:transform}.number,.digit{padding:round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) 0}.symbol{white-space:pre} 0 number-flow-react > span{font-kerning:none;display:inline-block;line-height:var(--number-flow-char-height, 1em) !important;padding:calc(round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) * 2) 0} 0 200 + Industry awards :host{display:inline-block;direction:ltr;white-space:nowrap;line-height:var(--number-flow-char-height, 1em) !important}span{display:inline-block}:host([data-will-change]) span{will-change:transform}.number,.digit{padding:round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) 0}.symbol{white-space:pre} 0 number-flow-react > span{font-kerning:none;display:inline-block;line-height:var(--number-flow-char-height, 1em) !important;padding:calc(round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) * 2) 0} 0 100 + Brands partnered with :host{display:inline-block;direction:ltr;white-space:nowrap;line-height:var(--number-flow-char-height, 1em) !important}span{display:inline-block}:host([data-will-change]) span{will-change:transform}.number,.digit{padding:round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) 0}.symbol{white-space:pre} 0 number-flow-react > span{font-kerning:none;display:inline-block;line-height:var(--number-flow-char-height, 1em) !important;padding:calc(round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) * 2) 0} 0 25 + Years designing brands that last  Build the brand system that connects what matters most. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings About - DPDK | Brand innovation agency for the bold Approach Expertise Industries Work About Insights Let's talk Menu Your Brand Innovation Partner We believe great brands are designed as a system, not assembled. Leading brands through what’s next DPDK exists to guide brands through change. As organisations grow and expectations shift, clarity often fades and cohesion breaks down. We help brands navigate these pivotal moments by bringing structure, direction, and alignment to what matters most. Change reveals the true character of a brand. It demands focus and choices that shape what comes next. This is where we do our most meaningful work. See open positions Explore our culture Brands thrive when everything connects From strategy to execution, inside and out. Our approach is built as a modular system of four interconnected layers. Strategy Define purpose, sharpen positioning, and create the strategic core that guides every move. Experience Design digital platforms and journeys that bring your brand to life - seamlessly and consistently. Performance Build content systems and campaigns that deliver measurable results and adaptive growth. Culture Turn strategy into behavior. Align your teams so the brand is not just said — it’s lived. Explore our approach DPDK Intelligence Clarity is built through structure. It is sustained through intelligence. We embed DPDK Intelligence across our work so strategy, experience, performance and culture continue to strengthen as you scale. Governed by clear brand logic, intelligence amplifies what works and detects drift before it becomes decline. This is how we guide brands through change without losing cohesion. See how it works WHY BRANDS CHOOSE US Strategic in vision We translate complexity into clear direction without losing depth. Design that performs Award-winning craft designed to work in the real world. End-to-end partnership We take ownership, act decisively, and focus on what truly works. Digital at heart We lead with intelligence in platforms, storytelling, and AI-enabled systems. Built to adapt Our modular structure ensures alignment and accelerates rollout. Rooted in Rotterdam Direct, transparent, and results-focused, with a global mindset. LEADING WITH IMPACT We’ve helped 100+ brands take bold steps forward, from global leaders to challenger brands. :host{display:inline-block;direction:ltr;white-space:nowrap;line-height:var(--number-flow-char-height, 1em) !important}span{display:inline-block}:host([data-will-change]) span{will-change:transform}.number,.digit{padding:round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) 0}.symbol{white-space:pre} 0 number-flow-react > span{font-kerning:none;display:inline-block;line-height:var(--number-flow-char-height, 1em) !important;padding:calc(round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) * 2) 0} 0 200 + Industry awards :host{display:inline-block;direction:ltr;white-space:nowrap;line-height:var(--number-flow-char-height, 1em) !important}span{display:inline-block}:host([data-will-change]) span{will-change:transform}.number,.digit{padding:round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) 0}.symbol{white-space:pre} 0 number-flow-react > span{font-kerning:none;display:inline-block;line-height:var(--number-flow-char-height, 1em) !important;padding:calc(round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) * 2) 0} 0 100 + Brands partnered with :host{display:inline-block;direction:ltr;white-space:nowrap;line-height:var(--number-flow-char-height, 1em) !important}span{display:inline-block}:host([data-will-change]) span{will-change:transform}.number,.digit{padding:round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) 0}.symbol{white-space:pre} 0 number-flow-react > span{font-kerning:none;display:inline-block;line-height:var(--number-flow-char-height, 1em) !important;padding:calc(round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) * 2) 0} 0 25 + Years designing brands that last MEET THE PEOPLE DRIVING OUR VISION Paul Jitta Chief Growth Officer Trusted advisor known for turning clarity into results. Pim van Helten CEO Visionary strategist and challenger of the status quo for 20+ years. Michael Vromans Chief Creative Officer Creative lead driving work that sparks real change. INSIDE OUR STUDIOS Culture isn’t a buzzword here, it’s the foundation for everything we do. We believe clarity and creativity thrive in an environment built on trust, curiosity and ambition. See open positions Explore our culture Build clarity into what comes next. Start the conversation Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings New York | Our location - DPDK | Brand innovation partner Approach Expertise Industries Work About Insights Let's talk Menu NEW YORK ISN'T A LOCATION, IT'S A MINDSET Bold. Fast. Unapologetically ambitious That energy fuels the way we think, build and grow brands ready to lead. Since 2017, our Brooklyn presence has anchored us in one of the world’s most competitive creative markets. From here, we help ambitious brands across the U.S. sharpen their edge, scale with intent and turn complexity into clarity. Backed by our Rotterdam roots, we bring a different kind of discipline to the table, one that connects big ideas to bold execution. We help change-makers build brands that don’t just stand out, but stand the test of time. From Brooklyn to boardroom, we bring direction, momentum and the systems to make them last. Get to know us One brand. Four areas of expertise Start where you need us most and scale as your needs evolve. Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. Differentiated positioning Unified brand story Enduring brand identity Explore Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. Seamless customer journeys Consistent digital platforms Scalable design systems Explore Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Explore Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. Leadership activation programs Team workshops Brand onboarding rituals Explore Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. We deliver Differentiated positioning Unified brand story Enduring brand identity Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. We deliver Seamless customer journeys Consistent digital platforms Scalable design systems Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. We deliver Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. We deliver Leadership activation programs Team workshops Brand onboarding rituals Start where it matters most, and grow with purpose. Explore our approach " The team at DPDK was consistently able to deliver outstanding proposals, with the execution to match. As one team we were able to challenge each other and keep raising the bar until the result was exceptional. " Erik Bosman Senior Project Manager Brand & Design at Nike Featured work Rosco Vision Rosco Vision needed to scale its century-old brand for a digital-first era, unifying brand, marketing and sales into one growth engine. Results: Stronger market positioning Ecommerce channel that turns purchasing into an intuitive experience 377% increase in marketing and sales qualified leads ORTEC ORTEC's global growth ambitions were constrained by a fragmented brand, flat storytelling and outdated digital journeys didn't match its world-class expertise. Results: Competitively stronger, recognizable global brand Revitalized employer brand attracting top talent Integrated martech tightened sales-market alignment Accelerated global growth Finance in Motion As investor demands grew, Finance in Motion required a brand and digital presence that communicate transparency, scale and authority as strongly as its track record. Results: Strengthened investor connections ~60% lower launch costs per fund site thanks to a reusable architecture Faster global go-to-market enabled by streamlined and integrated tools Rosco Vision Rosco Vision needed to scale its century-old brand for a digital-first era, unifying brand, marketing and sales into one growth engine. Results: Stronger market positioning Ecommerce channel that turns purchasing into an intuitive experience 377% increase in marketing and sales qualified leads ORTEC ORTEC's global growth ambitions were constrained by a fragmented brand, flat storytelling and outdated digital journeys didn't match its world-class expertise. Results: Competitively stronger, recognizable global brand Revitalized employer brand attracting top talent Integrated martech tightened sales-market alignment Accelerated global growth Finance in Motion As investor demands grew, Finance in Motion required a brand and digital presence that communicate transparency, scale and authority as strongly as its track record. Results: Strengthened investor connections ~60% lower launch costs per fund site thanks to a reusable architecture Faster global go-to-market enabled by streamlined and integrated tools Explore all work Insights for brand leaders All insights story 5 common branding challenges and how to overcome them story Establishing a Design Center of Excellence: a conversation with Adobe story Lessons from Nike’s customer experience: the power of an omnichannel CX All insights Let’s talk about your next move. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Manila - Our location | Brand innovation partner Approach Expertise Industries Work About Insights Let's talk Menu MANILA, WHERE EAST MEETS WEST Our global story meets Asia’s future Manila marks a bold new chapter in our global story: our first step into Asia and a commitment to building world-class brands across borders. Since launching our studio here, we’ve found a city that mirrors our energy vibrant, determined and full of promise. In the heart of Southeast Asia’s creative and digital economy, our Manila presence connects global vision with local excellence. It’s where systems thinking meets craft and where brand systems are brought to life. Our team reflects the best of both worlds, blending DPDK’s strategic backbone with Manila’s creativity, adaptability and fierce momentum. We help ambitious brands grow with structure, scale with intent and resonate across cultures. Get to know us One brand. Four areas of expertise Start where you need us most and scale as your needs evolve. Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. Differentiated positioning Unified brand story Enduring brand identity Explore Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. Seamless customer journeys Consistent digital platforms Scalable design systems Explore Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Explore Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. Leadership activation programs Team workshops Brand onboarding rituals Explore Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. We deliver Differentiated positioning Unified brand story Enduring brand identity Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. We deliver Seamless customer journeys Consistent digital platforms Scalable design systems Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. We deliver Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. We deliver Leadership activation programs Team workshops Brand onboarding rituals Start where it matters most, and grow with purpose. Explore our approach " The team at DPDK was consistently able to deliver outstanding proposals, with the execution to match. As one team we were able to challenge each other and keep raising the bar until the result was exceptional. " Erik Bosman Senior Project Manager Brand & Design at Nike Featured work Finance in Motion As investor demands grew, Finance in Motion required a brand and digital presence that communicate transparency, scale and authority as strongly as its track record. Results: Strengthened investor connections ~60% lower launch costs per fund site thanks to a reusable architecture Faster global go-to-market enabled by streamlined and integrated tools ORTEC ORTEC's global growth ambitions were constrained by a fragmented brand, flat storytelling and outdated digital journeys didn't match its world-class expertise. Results: Competitively stronger, recognizable global brand Revitalized employer brand attracting top talent Integrated martech tightened sales-market alignment Accelerated global growth Rosco Vision Rosco Vision needed to scale its century-old brand for a digital-first era, unifying brand, marketing and sales into one growth engine. Results: Stronger market positioning Ecommerce channel that turns purchasing into an intuitive experience 377% increase in marketing and sales qualified leads Finance in Motion As investor demands grew, Finance in Motion required a brand and digital presence that communicate transparency, scale and authority as strongly as its track record. Results: Strengthened investor connections ~60% lower launch costs per fund site thanks to a reusable architecture Faster global go-to-market enabled by streamlined and integrated tools ORTEC ORTEC's global growth ambitions were constrained by a fragmented brand, flat storytelling and outdated digital journeys didn't match its world-class expertise. Results: Competitively stronger, recognizable global brand Revitalized employer brand attracting top talent Integrated martech tightened sales-market alignment Accelerated global growth Rosco Vision Rosco Vision needed to scale its century-old brand for a digital-first era, unifying brand, marketing and sales into one growth engine. Results: Stronger market positioning Ecommerce channel that turns purchasing into an intuitive experience 377% increase in marketing and sales qualified leads Explore all work Insights for brand leaders All insights story Establishing a Design Center of Excellence: a conversation with Adobe story Lessons from Nike’s customer experience: the power of an omnichannel CX story 5 common branding challenges and how to overcome them All insights The future is borderless. Let’s build a brand system that’s ready for it. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Careers - Join the team | DPDK Approach Expertise Industries Work About Insights Let's talk Menu Your next chapter starts here We believe great brands are built connected and the same is true for great teams From the way we work to the way we show up for each other, DPDK is a place for people who want to further their careers, experiment and create meaningful work with purpose. You'll connect with a diverse team of kindred minds and different skillsets, all committed to shaping what's next. If you want to design what's next, not just what’s asked, you’ll feel at home here. Open positions Explore roles across strategy, design, technology and operations. Sales Development Representative Fixed-term On-site Content & Growth marketeer B2B Fixed-term On-site Project Management Intern Internship On-site Strategy Intern Internship On-site People & Culture Intern Internship On-site UI Design Intern Internship On-site Brand Design Intern Internship On-site Motion Design Intern Internship On-site Graphic Design Intern Internship On-site Digital Marketing Intern Internship On-site Marketing Operations Intern Internship On-site Frontend Developer Intern Internship On-site Can’t find your fit? We’re always open to bold thinkers. Send an open application How we work Move fast, think sharp and build things that last.  One system, one team We work across disciplines, time zones and studios with a shared rhythm and purpose. Work with meaning Every project is built to connect ideas to outcomes, not just creativity to deliverables. Curiosity is a practice We give space to explore, grow and challenge the status quo, every day. Innovation is the default From AI to storytelling, we prototype what’s next, not just what’s asked. What it's like here Whether you’re in Rotterdam, New York or working remotely, you’ll join a culture built on trust, momentum and curiosity. We make space for bold ideas, deep focus and a lot of laughter. Explore our culture PERKS YOU'LL LOVE Great people, great work and benefits that support both.  Flexible work Unlimited holidays and hybrid work options. Competitive rewards Strong salary, pension and travel expense coverage. Career growth Personalized development plans and annual training budget. Team connection Weekly team drinks, events and office lunches.   FAQS Have more questions or just curious about future possibilities? Feel free to contact us, we’re happy to help Email us What is your recruitment process? Do you also hire interns? Will I keep growing at DPDK? What perks do I get if I join? Can I work from home? Can I apply if I don’t meet all the requirements? What’s the culture like at DPDK? Let’s build a career you’re proud of. See open positions Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Lessons from Nike’s customer experience: the power of an omnichannel CX | DPDK Approach Expertise Industries Work About Insights Let's talk Menu Insights story November 1, 2022 7 min read Lessons from Nike’s customer experience: the power of an omnichannel CX WRITTEN BY Pim van Helten Of the half a million brands out there, only a handful are nailing their customer experience (CX). Which is interesting, considering that 80% of brands believe they offer a superior CX, according to Bain & Company. One brand that has seized the CX throne and continues to maintain their reign is Nike. The athletic apparel giant is known and loved globally. Our new guide, How Nike seized the CX throne , delves into the details of what makes Nike the powerhouse it is - from their creative use of technology to their ultra-personalized brand experiences .  One of my favorite points in the guide is how Nike blends their physical and digital customer journeys to offer an all-round exceptional CX. The brand doesn’t prioritize their in-store experience over digital or vice versa. Instead, they seamlessly integrate the two, giving customers the best of both worlds. Definitely a brand we can all learn from.  Merging your online and offline experiences can do wonders for your CX. But why is that? And how can you leverage this?   The power of an omnichannel CX Today’s customers are more connected than ever. As a result, creating a successful omnichannel experience has become essential to a superior CX. Customers are now engaging across digital channels and physical store locations, and the experiences you deliver need to be seamless on both.  An omnichannel CX ensures customers can engage with you on their preferred channels - whether online or offline. This way it becomes easier to form a positive impression of your brand. Today, 73% of shoppers use multiple online and offline channels throughout the customer journey, according to Harvard Business Review .   Merging the offline and online, Nike style Nike is no stranger to the benefits of offering a unified CX. They’ve been blending their physical and digital customer journeys for years and continue to do so in exciting and innovative ways. We partnered with Nike on an activation campaign that showed us just how committed they are to providing a holistic CX that wows customers every step of the way. The goal was to create a highly personalized campaign that showcased their ultra-soft, ultra-springy sneaker, the Nike Epic React. Our approach was centered on bringing the experience and feel of the shoe to customers without them actually wearing it.  To do this, we designed a 360° experience campaign that enabled customers to experience what wearing the shoe feels like through Nike.com, the Nike app, and interactive installations in Nike’s flagship stores. Whether they were at a physical store or in the comfort of their homes, customers could virtually explore the shoe and personalize it to their taste. The experience enabled them to build their own 3D runner based on their answers to questions about their running style and personal preferences.  Creative elements describing the shoe’s lightweight and bouncy nature helped customers visualize the shoe’s feel: as light as balloons, as soft as teddy bears, as responsive as springs, and so on. The end result was a personalized running experience that could be named, downloaded, and even shared on social media. Try it yourself, you can create your own 3D runner here . By combining online and offline channels, the campaign offered customers a unified CX and gave Nike the opportunity to connect with their audience through different touchpoints. Apart from winning multiple awards, the project gave customers the chance to experience Nike’s innovative new sneaker in a thrilling and memorable way. The campaign is just one example of how Nike seamlessly fuses together online and offline experiences to offer a holistic CX . Another testament to this is the Nike app, which offers customers access to in-store features like booking appointments with Nike experts, skipping the payment queue by opting for in-app purchases, and reserving items that are unavailable in-store or don’t meet their specific requirements. Not to mention the Instagram-worthy selfie backgrounds in stores that brilliantly boost the brand’s online presence.     Why consistency is key One of the trickiest parts of unifying online and offline experiences is maintaining consistency across the experiences you craft. Consistency is crucial to building trust and providing a positive and memorable CX.  Most brands struggle with maintaining consistency when scaling up. Digital ecosystems have become more complex than ever before, and there are an increased number of touchpoints that need to be looked after.  On top of that, teams often have to work with multiple departments, sometimes across different countries and time zones. This makes speaking the same language and keeping everyone on the same page progressively more difficult.  The answer to tackling these inconsistencies? A design center of excellence . In a nutshell, a design center of excellence connects all your design systems and files in a hierarchical structure, starting with your brand design system which sits at the top. This core system informs and influences all connected subdesign systems, ensuring consistent and on-brand designs across all products and experiences you build.  A design center of excellence is essentially the foundation of your digital ecosystem. There’s a lot more to it than its potential to create a more consistent CX.    Looking ahead It’s no secret that the metaverse is transforming the CX landscape. Our online and offline worlds are becoming even more enmeshed, making it all the more important to craft a holistic CX.  Unsurprisingly, Nike is well aware of this and is already one step ahead. In partnership with online gaming platform Roblox, they’ve created their own metaverse called Nikeland, where visitors can engage with the brand (and each other), access promotional offers, and immerse themselves in various experiences in Nike’s exciting virtual world. Last year, Nike blurred the lines between real life and virtual reality by bringing Nikeland to life through an incredible activation in their New York store. The first floor was transformed into a physical version of Nikeland through augmented reality (AR). Visitors could dress their personal 3D avatars in Nike products, engage in various AR games, and even design their own mini-games. The result of this seamless integration of Nike’s online and offline worlds? A whopping seven million unique visits to Nikeland from intrigued customers all over the world. There’s no doubt these numbers are increasing as you read this.  There’s a lot to learn from Nike’s long-term success. Of course, I’m aware that not all brands have the same resources to disrupt the CX game as Nike does - but that doesn’t mean you can’t be successful. Keep innovating, flex your creative muscles, and make your CX strategy a priority above all else.  Pim van Helten Visionary strategist and challenger of the status quo for 20+ years. Follow on Linkedin Further reading All insights story Make the most out of your data: 5 tips for turning data into insights story Design Center of Excellence: building a scalable design infrastructure story Establishing a Design Center of Excellence: a conversation with Adobe All insights Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Award-winning brand innovation partner for the bold | DPDK Approach Expertise Industries Work About Insights Let's talk Menu Brands don't grow by chance They grow by a system Let's unlock your brand potential We build connected brands that last We align strategy, experience, performance and culture into one clear direction, with DPDK Intelligence built in from day one. As complexity increases, brands drift. We build the structure that keeps everything moving as one. Explore our approach How we build your brand Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. Differentiated positioning Unified brand story Enduring brand identity Explore Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. Seamless customer journeys Consistent digital platforms Scalable design systems Explore Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Explore Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. Leadership activation programs Team workshops Brand onboarding rituals Explore Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. We deliver Differentiated positioning Unified brand story Enduring brand identity Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. We deliver Seamless customer journeys Consistent digital platforms Scalable design systems Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. We deliver Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. We deliver Leadership activation programs Team workshops Brand onboarding rituals Start where you need clarity, expand as you evolve. View our expertise DPDK Intelligence We embed DPDK Intelligence across strategy, experience, performance and culture. It continuously measures perception, customer behavior and platform performance, detecting drift before it becomes decline. As you grow, your brand strengthens with control instead of fragmenting. See how it works INDUSTRIES THAT THRIVE ON CONNECTED BRAND THINKING We partner with brands in these industries to build smarter, more connected experiences and turn complexity into growth. B2B Services Cut through complexity with sharp positioning and a unified voice. Leisure & Entertainment Reignite loyalty with immersive stories and connected experiences. Fintech Build trust with secure, scalable tools and clear messaging. Education & Learning Engage learners with intuitive platforms and meaningful content. Logistics & Mobility Build trust with clear messaging and seamless digital tools. HealthTech & Pharma Streamline care experiences with clear communication and human design. View industries Featured work Blijdorp Rotterdam Zoo From traditional zoo to conservation icon Groot Rotterdam Empowering the great people of tomorrow Finance in Motion Powering growth in global impact investing Blijdorp Rotterdam Zoo From traditional zoo to conservation icon Groot Rotterdam Empowering the great people of tomorrow Finance in Motion Powering growth in global impact investing See all work UNLOCK YOUR BRAND POTENTIAL For over 20 years, we've combined strategic discipline with world-class creative craft to build brands with clarity, cohesion, and ambition. We don't just support your transformation. We help lead it. About us Join our team INSIGHTS FOR BRAND LEADERS All insights download Align your brand for growth | Download the Brand System Canvas story DPDK's new chapter: The next era of brand building starts here podcast Ep.1 Brand Noise: The rise of generic branding All insights Let's talk about how to unlock your brand potential. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Strategic foundation | Expertise - DPDK | Brand innovation partner Approach Expertise Industries Work About Insights Let's talk Menu a foundation that turns direction into decisions We build the strategic backbone brands need to move forward with clarity, confidence, and consistency. Strong brands are built on clarity Brands don’t fail from lack of effort. They fail when direction fragments. Teams stay busy, rebrands come and go, but without a shared foundation, ideas turn into output that doesn’t add up. Every meaningful transformation starts with clarity. A strategic foundation defines what you stand for, how you position yourself, and how you show up - so alignment becomes the default, not the exception. your foundation that drives every decision A sharp strategic edge Clear positioning rooted in insight, defining what sets you apart. A story that aligns teams One narrative that gives teams direction and grows with the brand. Structure without friction A clear architecture that shows how brands and sub-brands connect. An identity that performs Brand voice and design system designed to work consistently everywhere. Solutions that turn growth signals into strategic clarity Direction Brand Compass A shared strategic reference that aligns leadership, teams, and partners around one clear direction. Signal to Scale Framework Our proprietary framework translating market shifts and growth signals into a scalable brand roadmap. Brand Strategy & Positioning A clear definition of who you are, who you serve, and how you differentiate to guide every future decision. Brand Architecture Blueprint A logical structure showing how brands, sub-brands, products, and propositions connect and scale together. Strategic Brand Story One overarching narrative with clear pillars and messaging, creating consistency across internal and external communication. Execution Brand Voice Toolkit A distinct tone of voice and core messages tailored to audiences and channels. Brand Design System A production-ready visual system, from identity to UI components, built for speed and scale. AI Brand Guardian Your own 24/7 Art Director. Our AI powered tool trained on brand strategy & guidelines that ensures brand consistency across content and interactions on the creative your team produces. Story-driven Brand Film An emotional anchor that brings the brand story to life and provides clear direction for internal and external audiences. A clear direction paired with lasting consistency See how strategy becomes experience Clarity that anchors growth Momentum without friction Performance you can prove Alignment that inspired Strategy sets direction Strategy defines direction. It clarifies positioning, sharpens narrative and sets the boundaries for how Experience performs, how Performance scales, how Culture behaves and how DPDK Intelligence governs and learns. When the foundation is strong, every layer compounds the next. Featured work Blijdorp Rotterdam Zoo Restoring nature and shifting perceptions required Blijdorp Rotterdam Zoo to reinvent its brand and role. Results: End-to-end transformation, anchored in one brand story Scaled education impact that blends entertainment and learning Churn cut by half, higher LTV Diversified digital revenue streams Groot Rotterdam After several mergers, the umbrella organization entered a new chapter: one strategy, one organization, but still without a shared brand or story. Results:  Strong narrative with new name, uplift in brand pride Different cultures brought together under one shared brand Internal podcast giving employees a voice Strategic alignment that fosters a shared sense of purpose Unibail-Rodamco-Westfield Facing the need to evolve its mall to a lifestyle destination, Unibail-Rodamco-Westfield required a guiding vision, one that bridges global and local, wins over the next generation and leads into the future. Results:  Shared vision that gives the brand clarity on its future and the confidence to move toward it Insight-driven, digital-first roadmap that translates global strategy into local success Omnichannel growth, stronger customer loyalty and long-term differentiation Blijdorp Rotterdam Zoo Restoring nature and shifting perceptions required Blijdorp Rotterdam Zoo to reinvent its brand and role. Results: End-to-end transformation, anchored in one brand story Scaled education impact that blends entertainment and learning Churn cut by half, higher LTV Diversified digital revenue streams Groot Rotterdam After several mergers, the umbrella organization entered a new chapter: one strategy, one organization, but still without a shared brand or story. Results:  Strong narrative with new name, uplift in brand pride Different cultures brought together under one shared brand Internal podcast giving employees a voice Strategic alignment that fosters a shared sense of purpose Unibail-Rodamco-Westfield Facing the need to evolve its mall to a lifestyle destination, Unibail-Rodamco-Westfield required a guiding vision, one that bridges global and local, wins over the next generation and leads into the future. Results:  Shared vision that gives the brand clarity on its future and the confidence to move toward it Insight-driven, digital-first roadmap that translates global strategy into local success Omnichannel growth, stronger customer loyalty and long-term differentiation Explore all work Build the clarity your brand needs next. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings San Francisco - Our location | Brand innovation partner Approach Expertise Industries Work About Insights Let's talk Menu SAN FRANCISCO, ALWAYS REACHING FOR WHAT'S NEXT Restless, curious, alive. That energy mirrors our own Since 2019, our San Francisco office has brought global ambition to SoMa: the heart of the startup world and the epicentre of innovation. Here, we partner with change-makers who refuse to settle - helping them sharpen their story, scale their platforms, and build systems for sustainable growth. Backed by Rotterdam grit and driven by Bay Area imagination, we connect strategy with execution and vision with velocity. Because in a world moving fast, we build bold brands don’t just adapt - they lead with clarity. Get to know us One brand. Four areas of expertise Start where you need us most and scale as your needs evolve. Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. Differentiated positioning Unified brand story Enduring brand identity Explore Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. Seamless customer journeys Consistent digital platforms Scalable design systems Explore Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Explore Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. Leadership activation programs Team workshops Brand onboarding rituals Explore Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. We deliver Differentiated positioning Unified brand story Enduring brand identity Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. We deliver Seamless customer journeys Consistent digital platforms Scalable design systems Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. We deliver Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. We deliver Leadership activation programs Team workshops Brand onboarding rituals Start where it matters most, and grow with purpose. Explore our approach " Execution is the only strategy that a consumer sees. DPDK demonstrated their ability to build equity in the Firstleaf name through emotive storytelling that seamlessly ties back to our brand benefits. " Patty Montagno Head of Brand and Creative at Firstleaf Featured work Unibail-Rodamco-Westfield Facing the need to evolve its mall into a lifestyle destination, Unibail-Rodamco-Westfield required a guiding vision, one that bridges global and local, wins over the next generation, and leads into the future. Results: Shared vision that gives the brand clarity on its future and the confidence to move toward it Insight-driven, digital-first roadmap that translates global strategy into local success Omnichannel growth, stronger customer loyalty, and long-term differentiation Rosco Vision Rosco Vision needed to scale its century-old brand for a digital-first era, unifying brand, marketing and sales into one growth engine. Results: Stronger market positioning Ecommerce channel that turns purchasing into an intuitive experience 377% increase in marketing and sales qualified leads Finance in Motion As investor demands grew, Finance in Motion required a brand and digital presence that communicate transparency, scale and authority as strongly as its track record. Results: Strengthened investor connections ~60% lower launch costs per fund site thanks to a reusable architecture Faster global go-to-market enabled by streamlined and integrated tools Unibail-Rodamco-Westfield Facing the need to evolve its mall into a lifestyle destination, Unibail-Rodamco-Westfield required a guiding vision, one that bridges global and local, wins over the next generation, and leads into the future. Results: Shared vision that gives the brand clarity on its future and the confidence to move toward it Insight-driven, digital-first roadmap that translates global strategy into local success Omnichannel growth, stronger customer loyalty, and long-term differentiation Rosco Vision Rosco Vision needed to scale its century-old brand for a digital-first era, unifying brand, marketing and sales into one growth engine. Results: Stronger market positioning Ecommerce channel that turns purchasing into an intuitive experience 377% increase in marketing and sales qualified leads Finance in Motion As investor demands grew, Finance in Motion required a brand and digital presence that communicate transparency, scale and authority as strongly as its track record. Results: Strengthened investor connections ~60% lower launch costs per fund site thanks to a reusable architecture Faster global go-to-market enabled by streamlined and integrated tools Explore all work Insights for brand leaders All insights story Establishing a Design Center of Excellence: a conversation with Adobe story Lessons from Nike’s customer experience: the power of an omnichannel CX story 5 common branding challenges and how to overcome them All insights Let’s build your brand for what’s next. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Expertise - DPDK | Brand innovation agency for the bold Approach Expertise Industries Work About Insights Let's talk Menu We craft brand systems that connect purpose to performance We align every touchpoint and govern it with intelligence so performance improves without losing direction. How we build connected brands Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. Differentiated positioning Unified brand story Enduring brand identity Explore Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. Seamless customer journeys Consistent digital platforms Scalable design systems Explore Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Explore Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. Leadership activation programs Team workshops Brand onboarding rituals Explore Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. We deliver Differentiated positioning Unified brand story Enduring brand identity Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. We deliver Seamless customer journeys Consistent digital platforms Scalable design systems Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. We deliver Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. We deliver Leadership activation programs Team workshops Brand onboarding rituals DPDK Intelligence Building clarity is step one. Keeping it aligned is step two. DPDK Intelligence continuously measures perception, customer behaviour, performance and brand consistency so fragmentation is detected early and corrected fast. It does not replace strategy, experience, performance or culture. It strengthens them. Through DPDK Intelligent Agents, you can monitor, test and improve your brand continuously, with us or independently. See how it works THE POWER OF A CONNECTED BRAND Your brand is more than words or visuals. It is the alignment between strategy, experience, performance, culture and intelligence. When these move together, brands gain clarity, consistency and the confidence to lead. We connect your story, your digital experience and the way your teams deliver it, so everything works as one coherent ecosystem. Explore our approach See our work Brands building with us " The team at DPDK was consistently able to deliver outstanding proposals, with the execution to match. As one team we were able to challenge each other and keep raising the bar until the result was exceptional. " Erik Bosman Senior Project Manager Brand & Design at Nike Build the structure that keeps your brand connected. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Award-winning brand innovation partner for the bold | DPDK Approach Expertise Industries Work About Insights Let's talk Menu Brands don't grow by chance They grow by a system Let's unlock your brand potential We build connected brands that last We align strategy, experience, performance and culture into one clear direction, with DPDK Intelligence built in from day one. As complexity increases, brands drift. We build the structure that keeps everything moving as one. Explore our approach How we build your brand Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. Differentiated positioning Unified brand story Enduring brand identity Explore Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. Seamless customer journeys Consistent digital platforms Scalable design systems Explore Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Explore Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. Leadership activation programs Team workshops Brand onboarding rituals Explore Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. We deliver Differentiated positioning Unified brand story Enduring brand identity Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. We deliver Seamless customer journeys Consistent digital platforms Scalable design systems Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. We deliver Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. We deliver Leadership activation programs Team workshops Brand onboarding rituals Start where you need clarity, expand as you evolve. View our expertise DPDK Intelligence We embed DPDK Intelligence across strategy, experience, performance and culture. It continuously measures perception, customer behavior and platform performance, detecting drift before it becomes decline. As you grow, your brand strengthens with control instead of fragmenting. See how it works INDUSTRIES THAT THRIVE ON CONNECTED BRAND THINKING We partner with brands in these industries to build smarter, more connected experiences and turn complexity into growth. B2B Services Cut through complexity with sharp positioning and a unified voice. Leisure & Entertainment Reignite loyalty with immersive stories and connected experiences. Fintech Build trust with secure, scalable tools and clear messaging. Education & Learning Engage learners with intuitive platforms and meaningful content. Logistics & Mobility Build trust with clear messaging and seamless digital tools. HealthTech & Pharma Streamline care experiences with clear communication and human design. View industries Featured work Blijdorp Rotterdam Zoo From traditional zoo to conservation icon Groot Rotterdam Empowering the great people of tomorrow Finance in Motion Powering growth in global impact investing Blijdorp Rotterdam Zoo From traditional zoo to conservation icon Groot Rotterdam Empowering the great people of tomorrow Finance in Motion Powering growth in global impact investing See all work UNLOCK YOUR BRAND POTENTIAL For over 20 years, we've combined strategic discipline with world-class creative craft to build brands with clarity, cohesion, and ambition. We don't just support your transformation. We help lead it. About us Join our team INSIGHTS FOR BRAND LEADERS All insights download Align your brand for growth | Download the Brand System Canvas story DPDK's new chapter: The next era of brand building starts here podcast Ep.1 Brand Noise: The rise of generic branding All insights Let's talk about how to unlock your brand potential. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Establishing a Design Center of Excellence: a conversation with Adobe | DPDK Approach Expertise Industries Work About Insights Let's talk Menu Insights story September 27, 2022 7 min read Establishing a Design Center of Excellence: a conversation with Adobe WRITTEN BY Michael Vromans Every month, Adobe hosts a livestream called Meet the Makers, where leading creators and design innovators share insights and best practices on all things design. Last week, I had the pleasure of speaking with Tara Knight, Adobe’s Senior Strategic Development Manager, about scaling design and the value of establishing and managing complex digital ecosystems via a scalable design infrastructure.  Tara and I spoke about how design positively impacts brand performance, why designing for scale requires brands to zoom out in their design process, and the need to move beyond design systems towards design infrastructures, or, in DPDK’s terms, design centers of excellence.  Watch the talk or continue reading for a breakdown of what went down.  The complexity of modern digital ecosystems   Most of today’s brands are dealing with increasingly complex digital ecosystems that are difficult to manage. It’s not just a website or app that needs attention anymore - every touchpoint, channel, and platform needs to be looked after. Every customer interaction has to be seamless, engaging, and on-brand.  You want to scale design, but the challenges that come with it aren’t easy to tackle. To name a few:  • Maintaining a consistent CX Even the most successful brands can fall prey to the dangers of inconsistency. The challenge is that most of the time, teams operate as little islands and often work across different countries and time zones. This makes it harder to speak the same language and keep everyone on the same page. • Keeping the creative flame alive Our digital activities are growing, and as a result designers are being pulled in all kinds of directions: updating websites with new branding requests, localizing promotional materials for different markets, and nitty-gritty design tweaks seem to be the order of the day.  This means that designers have to spend a significant chunk of their time on tedious and repetitive tasks, which not only costs them time away from honing their craft but can also stunt their motivation and creativity. • Reducing time-to-market There is a constant pressure to speed up time-to-market without sacrificing creativity. There’s always more work to be done, especially when you need to scale up, but not necessarily more time - or more budget.  • Building a culture of collaboration  Scaling design requires change, which not everyone is a fan of. Getting your whole team on board can be challenging, especially for brands with mature digital ecosystems.  • Organizing design files Finding, sharing, and distributing design files can be time-consuming and tiresome when you don’t have a centralized location. Questions like, “Where can I find the latest version of the brand logo?” or, “Where are those production files?” are all too familiar when working with a scattered design network.  These obstacles point to the need for a single source of truth that transcends departmental boundaries and connects your entire design network. What’s needed is a foundational infrastructure from which you can scale design with speed and consistency. In other words, a design center of excellence.   Design systems vs. design centers of excellence   Most brands tend to address the challenges of scaling design by investing in design systems. Which is a great first step - design systems help deliver a more consistent customer experience (CX), achieve higher customer satisfaction rates, and get products to market faster, says Forrester .  I’m a huge fan of design systems myself, but unfortunately they’re not enough to successfully scale design company-wide. A design system usually serves a single product or touchpoint. As your products and touchpoints increase, so will the number of design systems.  Imagine having dozens of products and dealing with that many design systems. Unless these systems are connected together in some sort of hierarchy (they usually aren’t), you’re at risk of facing design inconsistencies, duplicate work, and unbearably complicated design processes. That’s where a design center of excellence saves the day.  A design center of excellence is the foundation of your entire design network. It contains all your design systems and design files in a hierarchical structure, from components libraries and guidelines documents to production and design system evolution files.  At the top of the hierarchy is your brand design system , which connects and influences all systems within your design network. Kind of like a family tree, where your brand design system is the first ancestor.    Setting up your design center of excellence   I’ve already written about the multifold benefits of establishing a design center of excellence , like improved CX consistency, shorter time-to-market, increased cost-efficiency, and better collaboration. Zoom out and you’ll see that investing in a design center of excellence is essentially setting yourself up for an entire creative transformation.  As you can imagine, building a a design center of excellence is not something you can do overnight. It requires extensive research, solid planning, and a highly skilled team to develop and manage it. I call this team the guardians of the design galaxy, as they’re in charge of setting up, maintaining, and growing your a design center of excellence.  Your design guardians are a diverse mix - they’re creative strategists, product and project managers, designers, and front end developers. They make it easier to stay on-brand by reviewing all design requests and ensuring consistent design of the highest quality.  The development process of establishing a design center of excellence can be split up into three key phases:  • Minimum viable product (MVP) development Step one is to build your MVP and connect one to three products (and their design systems) to it. The goal of this phase is to connect a small number of products to your brand design system and test how the relationship between them works. • Expand the design language Once you’ve perfected the MVP phase, it’s time to start adding new products and components to your a design center of excellence. This is also the time to begin experimenting with front-end code.  • Global roll-out In the end, all products are ready to be added to your a design center of excellence. Design components and code are ready for release and processes have been established to ensure regular component development.  Design Center of Excellence: building a scalable design infrastructure Design Center of Excellence: building a scalable design infrastructure Michael Vromans Creative lead driving work that sparks real change. Follow on Linkedin Further reading All insights story Design Center of Excellence: building a scalable design infrastructure story Technology roadmapping: what it is and how to get it right story Why your content isn’t resonating with your target audience and 4 ways to fix it All insights Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Experience-led architecture | Expertise - DPDK | Brand innovation partner Approach Expertise Industries Work About Insights Let's talk Menu journeys that connect, an experience that performs We design every aspect of your digital ecosystem to work seamlessly Disconnected journeys break trust When experiences are built in isolation, flow breaks. Design fragments, content drifts, and technology doesn’t connect. Customers feel friction, expectations slip, and loyalty erodes. Internally, teams spend more time fixing gaps than building momentum. Our experience-led architecture turns your strategy into structure. With design, service and technology moving as one, your brand becomes tangible and trusted. Not a campaign. Not a redesign. A living system that scales across every touchpoint. From architecture to clicks, we make experience your advantage Consistent brand delivery Design systems and components that ensure your brand looks and feels consistent everywhere. Journeys that flow Seamless paths across websites, portals and tools, so every step strengthens the brand. Design that inspires Award-winning creativity, sharp in form and functional in execution, built to scale. Technology that delivers Integrated platforms that connect content, service and data into one coherent system. Solutions that turn strategy into seamless experiences Direction Headless Component Libraries A reusable UI library for scalable front-end development, ensuring consistent touch points and faster delivery. Commerce component library A modular set of commerce components for fast, flexible shopping experiences. Supports rapid rollout of new e-commerce features. Brand Strategy & Positioning A clear definition of who you are, who you serve, and how you differentiate to guide every future decision. Backend-as-a-Service (BaaS) Scalable backend infrastructure for rapid product development. Frees teams from server complexity. Hosting and support Secure, reliable hosting with scalable backend support to keep platforms stable and performant. Execution Corporate Website A central platform that builds trust, drives conversion, and clearly positions your brand. Customer Portals A secure self-service environment centralising account management, support, and information. E-commerce Environment A high-performance mobile experience combining speed, convenience, and brand identity. Mobile Apps A frictionless buying experience connecting conversion, brand experience, and loyalty. Campaign and Landing Pages Conversion-focused environments designed to capture attention and drive action. We build the systems that make experiences work Seamless enough to unite every journey, built to scale with every channel See how experiences drive results A brand built for trust Consistency that scales Growth on autopilot The human connection Experience makes it real Experience translates Strategy into platforms, journeys and design systems. It ensures your brand is not only understood, but consistently used and felt across touchpoints. When experience is structured, Performance becomes measurable, Culture becomes easier to activate and DPDK Intelligence can optimise without distorting intent. Featured work Rosco Vision Rosco Vision needed to scale its century-old brand for a digital-first era, unifying brand, marketing and sales into one growth engine. Results: Stronger market positioning Ecommerce channel that turns purchasing into an intuitive experience 377% increase in marketing and sales qualified leads Finance in Motion As investor demands grew, Finance in Motion required a brand and digital presence that communicate transparency, scale and authority as strongly as its track record. Results: Strengthened investor connections ~60% lower launch costs per fund site thanks to a reusable architecture Faster global go-to-market enabled by streamlined and integrated tools Dutch Digestive Health Foundation The foundation faced rising expectations for digital experiences, the need to rebuild trust in healthcare organizations and the constant challenge of mobilizing funds and donors. Results: Strategic clarity and a renewed brand compass Visually rich communication that educates and engages Stronger brand consistency and recognition that builds trust Internal activation and alignment, with teams equipped to apply the brand confidently Rosco Vision Rosco Vision needed to scale its century-old brand for a digital-first era, unifying brand, marketing and sales into one growth engine. Results: Stronger market positioning Ecommerce channel that turns purchasing into an intuitive experience 377% increase in marketing and sales qualified leads Finance in Motion As investor demands grew, Finance in Motion required a brand and digital presence that communicate transparency, scale and authority as strongly as its track record. Results: Strengthened investor connections ~60% lower launch costs per fund site thanks to a reusable architecture Faster global go-to-market enabled by streamlined and integrated tools Dutch Digestive Health Foundation The foundation faced rising expectations for digital experiences, the need to rebuild trust in healthcare organizations and the constant challenge of mobilizing funds and donors. Results: Strategic clarity and a renewed brand compass Visually rich communication that educates and engages Stronger brand consistency and recognition that builds trust Internal activation and alignment, with teams equipped to apply the brand confidently Explore all work Start building experiences that connect, scale and perform. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Award-winning brand innovation partner for the bold | DPDK Approach Expertise Industries Work About Insights Let's talk Menu Brands don't grow by chance They grow by a system Let's unlock your brand potential We build connected brands that last We align strategy, experience, performance and culture into one clear direction, with DPDK Intelligence built in from day one. As complexity increases, brands drift. We build the structure that keeps everything moving as one. Explore our approach How we build your brand Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. Differentiated positioning Unified brand story Enduring brand identity Explore Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. Seamless customer journeys Consistent digital platforms Scalable design systems Explore Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Explore Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. Leadership activation programs Team workshops Brand onboarding rituals Explore Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. We deliver Differentiated positioning Unified brand story Enduring brand identity Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. We deliver Seamless customer journeys Consistent digital platforms Scalable design systems Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. We deliver Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. We deliver Leadership activation programs Team workshops Brand onboarding rituals Start where you need clarity, expand as you evolve. View our expertise DPDK Intelligence We embed DPDK Intelligence across strategy, experience, performance and culture. It continuously measures perception, customer behavior and platform performance, detecting drift before it becomes decline. As you grow, your brand strengthens with control instead of fragmenting. See how it works INDUSTRIES THAT THRIVE ON CONNECTED BRAND THINKING We partner with brands in these industries to build smarter, more connected experiences and turn complexity into growth. B2B Services Cut through complexity with sharp positioning and a unified voice. Leisure & Entertainment Reignite loyalty with immersive stories and connected experiences. Fintech Build trust with secure, scalable tools and clear messaging. Education & Learning Engage learners with intuitive platforms and meaningful content. Logistics & Mobility Build trust with clear messaging and seamless digital tools. HealthTech & Pharma Streamline care experiences with clear communication and human design. View industries Featured work Blijdorp Rotterdam Zoo From traditional zoo to conservation icon Groot Rotterdam Empowering the great people of tomorrow Finance in Motion Powering growth in global impact investing Blijdorp Rotterdam Zoo From traditional zoo to conservation icon Groot Rotterdam Empowering the great people of tomorrow Finance in Motion Powering growth in global impact investing See all work UNLOCK YOUR BRAND POTENTIAL For over 20 years, we've combined strategic discipline with world-class creative craft to build brands with clarity, cohesion, and ambition. We don't just support your transformation. We help lead it. About us Join our team INSIGHTS FOR BRAND LEADERS All insights download Align your brand for growth | Download the Brand System Canvas story DPDK's new chapter: The next era of brand building starts here podcast Ep.1 Brand Noise: The rise of generic branding All insights Let's talk about how to unlock your brand potential. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Let's talk - DPDK | Brand innovation agency for the bold Approach Expertise Industries Work About Insights Let's talk Menu Let’s move your brand forward Start the conversation Rotterdam +31 (0) 10 44 00 960 Calandstraat 5a, 3016 CA Rotterdam, The Netherlands Explore New York +1 718-782-4050 185 Wythe Ave, Brooklyn, NY, 11249, United States San Francisco +1 718-782-4050 44 Tehama St, San Francisco, CA, 94105, United States Manila [email protected] Philippines Join our culture of innovation At DPDK, we believe great ideas thrive in environments built on trust, curiosity, and ambition. If you want to shape brands that matter and grow through challenge, you’ll feel at home here. Explore open positions Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Industries we help transform - DPDK | Brand innovation partner Approach Expertise Industries Work About Insights Let's talk Menu Industries that demand connected brands We operate at the intersection of brand strategy, digital innovation and business transformation. INDUSTRIES WE HELP TRANSFORM B2B Services Sameness kills sales. We shape bold positioning, messaging and platforms that set you apart and drive smart, scalable growth.  Leisure & Entertainment Generic perks don’t build loyalty. We craft immersive, personalized journeys that spark joy and keep guests coming back. Fintech Confusing platforms erode trust. We streamline brand, digital platforms and dashboards to build confidence and drive adoption. Education & Learning Engagement falls flat when stories don’t stick. We create meaningful learning experiences powered by clarity, strategic storytelling and content.  Logistics & Mobility Siloed systems slow growth. We design transparent portals and intuitive workflows that modernize operations and make scale seamless. HealthTech & Pharma When care feels cold, trust erodes. We unify brand and digital platforms to design experiences that are empathetic, accessible and truly human. In a world of fragmentation, clarity matters most Across every industry we work in, rising complexity and shifting expectations create the same risk: fragmentation. When journeys break apart, trust erodes. Our connected brand systems bring strategy and experience back into alignment, giving organizations the clarity to lead through change, not react to it. Explore our approach See our work Brands building with us Brands building with us " Execution is the only strategy that a consumer sees. DPDK demonstrated their ability to build equity in the Firstleaf name through emotive storytelling that seamlessly ties back to our brand benefits. " Patty Montagno Head of Brand and Creative at Firstleaf Build the brand system that connects what matters most. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings 5 common branding challenges and how to overcome them | DPDK Approach Expertise Industries Work About Insights Let's talk Menu Insights story December 4, 2024 6 min read 5 common branding challenges and how to overcome them WRITTEN BY Pim van Helten Building a strong brand is no easy feat. It’s a complex process that goes beyond creating a slick logo and catchy tagline. It requires time, dedication, and above all, skills. Today’s customers are spoiled for choice. They have hordes of brands competing for their attention. As a result, they’re drawn to authentic, memorable brands that they can relate to on an emotional level.    The importance of branding In an age of ever-growing competition, striking the right emotional chord is key to standing out from the crowd. The most successful brands today are those that build lasting relationships with their customers. Branding is about defining who you are as a brand, what you stand for, and why it matters. That’s no walk in the park.  There are so many elements and dimensions to take into account that it can be easy to slip up. And while it’s important to make mistakes and learn from them, you don’t always have to. Here are five branding missteps I’ve encountered one too many times. Set yourself up for success by steering clear of them:   1. Struggling to commit to the process Too often, brands overlook the importance of the brand building process . They go about designing, developing, and changing elements of their brand without having a well-defined strategy guiding their decisions.  Successful brands earn customers’ trust by offering consistent, memorable experiences. It’s a constant work in progress. You need to answer tough questions about who you are as a brand and what you stand for. For that, you need to be fully committed.    2. Lack of creativity In this highly competitive market, creativity is essential to differentiating your brand and staying ahead of the pack. When you put creativity at the heart of your brand experience, you’ll leave a lasting impression that attracts and retains customers. When you don’t, you risk winding up with a generic, homogenized brand that blends in with the competition rather than stands out.   3. Losing touch with your brand identity Your brand identity is what sets you apart from the competition. It’s how you evoke emotions and build relationships. This comes down to your brand’s look and feel, from its design to its tone of voice . Each element contributes to how customers perceive your brand. Remember, consistency is key.  At the same time, brands are constantly evolving to stay relevant and keep up with growing customer expectations. It’s important not to lose sight of your identity as your brand grows and evolves over time. Drawing up a set of brand guidelines can help keep you grounded.    4. Skipping steps It’s easy to get lost in the branding process. You may be tempted to skip certain steps and speed things up. But you can’t hit fast forward when building your brand. You need a well-crafted, step-by-step plan in place, and you need to stick to it.  For example, when you start creating content for your website’s blog, you first need to define your brand tone of voice. If you don’t know what you want to sound like, you’ll end up with inconsistent content that your customers struggle to relate to.    5. Creating products without a brand foundation Building a brand is like building a house. Without a strong foundation, it’ll fall apart. Your brand foundation is a stepping stone to the visual identity of your brand. It defines your brand’s purpose, vision, and values.  I’ve seen too many brands trying to create new products or revamp their website without a solid foundation in place. Ultimately, they find themselves lost when making future brand decisions, because there are no principles in place to guide them. Without a brand foundation, you’ll end up with inconsistent products that confuse your customers and will eventually lose their trust.  Branding isn’t a one-time project. It’s a long-haul process requiring all hands on deck. Getting it right is fundamental to your brand’s success. In the end, what matters most is how you define, differentiate, and communicate your brand . That will determine your legacy. Blanding: why so many brands look the same Blanding: why so many brands look the same Pim van Helten Visionary strategist and challenger of the status quo for 20+ years. Follow on Linkedin Further reading All insights story Blijdorp chooses DPDK as a strategic partner story Uniting three brands under one roof: the transformation of COUNT story Why your content isn’t resonating with your target audience and 4 ways to fix it All insights Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Finance in Motion x DPDK | Powering growth in global impact investing Approach Expertise Industries Work About Insights Let's talk Menu Finance in Motion Powering growth in global impact investing Industry Fintech Partnership scope 2024 - Present Market EMEA, LATAM, CEE, Emerging markets Strategic focus Full brand system Strengthening trust in a maturing industry Finance in Motion channels global capital toward social and environmental impact. Headquartered in Germany, the organization manages funds in high-growth regions with a clear purpose: to create measurable change for people and planet. As the impact investing industry matures and investor expectations rise, Finance in Motion recognizes the need for a brand and digital presence that communicate transparency, scale and authority as strongly as its track record. To realize that ambition, the organization partners with us to shape a brand system that strengthens trust and sharpens positioning for the future. Impact Finance in Motion is clearly positioned as a credible, global impact asset manager with a unified narrative that bridges capital and impact Cohesive brand and digital ecosystem delivers a consistent, intuitive experience across corporate and fund touchpoints Scalable, performance-ready platform enables faster go-to-market, 60% lower launch costs per fund site and a projected +38% increase in engagement at scale STRATEGIC FOUNDATION DEFINING A BRAND FOUNDATION INVESTORS CAN TRUST For Finance in Motion, rebranding is not about a new look but about finding the right positioning together. That positioning unites the capital side of the business with its commitment to impact and sustainability. Together we sharpen the organization’s unique role as a bridge between public and private capital. Anchored in this shared narrative, the evolved identity gives Finance in Motion a confident and international presence. To bring it to life, we built messaging frameworks that equip teams and leadership with consistent stories that align culture internally and inspire confidence among investors externally. EXPERIENCE-LED ARCHITECTURE SCALING IMPACT FOR A DEEPER FOCUS ON GREEN INVESTMENT Beyond branding, scalability was a pressing concern. Each of Finance in Motion’s funds required its own website, but without reusable infrastructure this meant duplicated efforts, high costs and inconsistent execution.  Internally, teams were constrained by an inflexible backend; externally, investors faced unclear navigation, generic storytelling and inconsistent experiences that undermined trust. The disconnect was costing Finance in Motion both attention and conversion opportunities. In response, we built a scalable, future-ready ecosystem with a revamped flagship corporate site and fund websites. The system balances individuality with unity. Each fund carries its own branded feel, but they all use the same building blocks from a reusable component library. The interactive feature, Impact map, in the corporate website makes Finance in Motion’s global footprint instantly visible.  PERFORMANCE ACCELERATION TURNING BRAND INTO A GROWTH ENGINE Scaling a global brand requires a performance engine that can match its ambition. At the core of this engine is a digital backbone where every content update is faster, every interaction measurable and every channel aligned.  Analytics and GDPR-compliant tracking turn brand storytelling into data-driven insights. A suite of ready-to-use assets gives Finance in Motion the consistency to show up strong across every channel.  To connect marketing with impact we integrated CRM, Microsoft Dynamics 365, that captures and nurtures leads. Today, Finance in Motion runs on a performance engine built to measure, adapt and accelerate their growth. CULTURAL ACTIVATION BUILDING CLARITY DURING CULTURAL CHALLENGE Finance in Motion was navigating change: leadership as well as operating model shift. To keep everyone aligned, we developed internal messaging frameworks and leadership communication kits that explained these shifts with clarity and confidence.  Activation materials and brand guidelines empower teams to bring the new brand into daily practice with consistency and renewed pride.  Let’s turn your vision into a brand system that works. Start the conversation Up next ORTEC Rosco Vision Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings DPDK x URW | Shaping the next-gen shopping experience of an iconic lifestyle destination Approach Expertise Industries Work About Insights Let's talk Menu Unibail-Rodamco-Westfield SHAPING THE NEXT-GEN SHOPPING EXPERIENCE Industry Leisure & Entertainment Partnership scope 2023-2024 Market Netherlands Strategic focus Strategy-first foundation, Performance engine Shaping the future of leisure and retail Westfield Mall of the Netherlands has established itself as a local hero, but its ambition reaches further. The challenge is how to grow into a nationally relevant brand by leading in leisure trends and surpassing the expectations of future audiences. Short-term campaigns created awareness, but they could not deliver sustainable growth or translate the global marketing strategy of Unibail-Rodamco-Westfield into lasting local impact. At the same time, consumer behavior is shifting fast. Retail and leisure are blending and younger audiences expect digital, personalized and community-driven experiences. To meet those expectations requires more than campaigns. It calls for a clear strategic direction, a North Star vision that connects global ambitions with local relevance, attracts younger generations and guides the mall’s evolution into a future-ready lifestyle destination. STRATEGIC FOUNDATION SHAPING A NORTH STAR STRATEGY FOR A LIFESTYLE DESTINATION DPDK partnered with Unibail Rodamco Westfield to give Westfield Mall of the Netherlands the strategic foundation it needs for long-term growth . Instead of relying on short term brand moments, we focused on building an insight driven, digital first roadmap that translates global strategy into local success. Together we clarified objectives, explored emerging retail and leisure trends and uncovered the needs of future audiences. By connecting these insights with digital opportunities, we shaped a strategy designed to attract younger, experience driven visitors, convert them into loyal customers and ultimately turn them into brand advocates. The result is a clear direction that positions Westfield Mall of the Netherlands as a community first lifestyle destination, a place where retail and leisure come together to create lasting connection. STRATEGIC FOUNDATION DESIGNING FUTURE EXPERIENCES Although the project focused on strategy rather than execution, it delivered immediate value. A shared vision created clarity and alignment across teams, laying the foundation for long-term transformation into a lifestyle destination . Grounded in a deep understanding of key customer segments, Westfield Mall of the Netherlands is now equipped to design experiences that resonate emotionally and connect beyond shopping. This positions the brand to build loyalty, attract younger audiences and stay relevant in a fast-changing market. PERFORMANCE ACCELERATION LAYING THE FOUNDATION FOR LASTING RELATIONSHIPS To turn strategy into daily practice, we supported URW in setting up a Salesforce CRM environment that brings audiences, data and content together. It became more than a system; it became the backbone for how Westfield Mall of the Netherlands engages with its customers. With this foundation in place, every interaction can be more personal, relevant and timely. The team now has the clarity and tools to nurture relationships that go beyond visits, building loyalty and connection over the long term. The framework became the  engine for omnichannel growth, stronger customer loyalty and long-term differentiation . Impact Maximized marketing ROI with data-driven decisions A unified CRM backbone that turns data into deeper connections and drives lasting customer loyalty STRATEGIC BRAND SYSTEM CLARITY ON THE NEXT-GEN SHOPPING EXPERIENCE We stand alongside Unibail Rodamco Westfield as a strategic partner, guiding the journey with trend reports, inspiration sessions, creative workshops and leadership alignment. What emerges is a shared vision that gives the brand clarity on its future and the confidence to move toward it . The result is proof that retail transformation starts with clarity of vision. By understanding where the brand stands and where it needs to go, Westfield Mall of the Netherlands now has a blueprint for evolving into a dynamic lifestyle destination where retail and leisure come together .   Image courtesy of © Unibail-Rodamco-Westfield and © Joni Israeli Get clarity on where you need to go. Let's get started UP NEXT Blijdorp Rotterdam Zoo Groot Rotterdam Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Award-winning brand innovation partner for the bold | DPDK Approach Expertise Industries Work About Insights Let's talk Menu Brands don't grow by chance They grow by a system Let's unlock your brand potential We build connected brands that last We align strategy, experience, performance and culture into one clear direction, with DPDK Intelligence built in from day one. As complexity increases, brands drift. We build the structure that keeps everything moving as one. Explore our approach How we build your brand Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. Differentiated positioning Unified brand story Enduring brand identity Explore Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. Seamless customer journeys Consistent digital platforms Scalable design systems Explore Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Explore Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. Leadership activation programs Team workshops Brand onboarding rituals Explore Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. We deliver Differentiated positioning Unified brand story Enduring brand identity Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. We deliver Seamless customer journeys Consistent digital platforms Scalable design systems Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. We deliver Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. We deliver Leadership activation programs Team workshops Brand onboarding rituals Start where you need clarity, expand as you evolve. View our expertise DPDK Intelligence We embed DPDK Intelligence across strategy, experience, performance and culture. It continuously measures perception, customer behavior and platform performance, detecting drift before it becomes decline. As you grow, your brand strengthens with control instead of fragmenting. See how it works INDUSTRIES THAT THRIVE ON CONNECTED BRAND THINKING We partner with brands in these industries to build smarter, more connected experiences and turn complexity into growth. B2B Services Cut through complexity with sharp positioning and a unified voice. Leisure & Entertainment Reignite loyalty with immersive stories and connected experiences. Fintech Build trust with secure, scalable tools and clear messaging. Education & Learning Engage learners with intuitive platforms and meaningful content. Logistics & Mobility Build trust with clear messaging and seamless digital tools. HealthTech & Pharma Streamline care experiences with clear communication and human design. View industries Featured work Blijdorp Rotterdam Zoo From traditional zoo to conservation icon Groot Rotterdam Empowering the great people of tomorrow Finance in Motion Powering growth in global impact investing Blijdorp Rotterdam Zoo From traditional zoo to conservation icon Groot Rotterdam Empowering the great people of tomorrow Finance in Motion Powering growth in global impact investing See all work UNLOCK YOUR BRAND POTENTIAL For over 20 years, we've combined strategic discipline with world-class creative craft to build brands with clarity, cohesion, and ambition. We don't just support your transformation. We help lead it. About us Join our team INSIGHTS FOR BRAND LEADERS All insights download Align your brand for growth | Download the Brand System Canvas story DPDK's new chapter: The next era of brand building starts here podcast Ep.1 Brand Noise: The rise of generic branding All insights Let's talk about how to unlock your brand potential. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Rotterdam | Our location - DPDK | Brand innovation partner Approach Expertise Industries Work About Insights Let's talk Menu ROTTERDAM, BUILT ON AMBITION AND PERSEVERANCE Whatever you call it - 010, Roffa, Rotjeknor - Rotterdam is where our story began In 2001, three ambitious minds built more than a digital agency - they built a new model: a brand innovation partner that turns strategy into systems and creativity into lasting impact. Born in a city known for grit, clarity and directness, we grew fast. But one thing never changed, our belief that fragmentation is the enemy of great brands. While others chase trends, we build structures. We help ambitious brands move with purpose, connect the dots across touchpoints, and grow with clarity. That’s the Rotterdam mindset: no fluff, just focus and a system to back it up. From our space near the Erasmus Bridge, we connect vision with execution. Strategy with performance. Teams with a shared story. Because in a world of change, clarity is your strongest advantage. And it all starts here. Get to know us One brand. Four areas of expertise Start where you need us most and scale as your needs evolve. Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. Differentiated positioning Unified brand story Enduring brand identity Explore Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. Seamless customer journeys Consistent digital platforms Scalable design systems Explore Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Explore Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. Leadership activation programs Team workshops Brand onboarding rituals Explore Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. We deliver Differentiated positioning Unified brand story Enduring brand identity Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. We deliver Seamless customer journeys Consistent digital platforms Scalable design systems Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. We deliver Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. We deliver Leadership activation programs Team workshops Brand onboarding rituals Start where it matters most, and grow with purpose. Explore our approach " DPDK is a team of bold thinkers, tech specialists and creative fighters. The team at DPDK is able to match our high ambitions with big ideas and daring work that feels very comfortable, looks beautiful and is delivered on time. " Manfred Dirrheimer Founder of FWU Featured work Blijdorp Rotterdam Zoo Restoring nature and shifting perceptions required Blijdorp Rotterdam Zoo to reinvent its brand and role. Results: End-to-end transformation, anchored in one brand story Scaled education impact that blends entertainment and learning Churn cut by half, higher LTV Diversified digital revenue streams Groot Rotterdam After several mergers, the umbrella organization entered a new chapter: one strategy, one organization, but still without a shared brand or story. Results: Strong narrative with new name, uplift in brand pride Different cultures brought together under one shared brand Internal podcast giving employees a voice Strategic alignment that fosters a shared sense of purpose Goflex A marketing challenge revealed a strategic gap: a brand story out of sync with a new generation. Results: Stronger emotional resonance with right-fit applicants Social-first content that speaks Gen Z and Gen Alpha's language Higher engagement with a digitally native audience Blijdorp Rotterdam Zoo Restoring nature and shifting perceptions required Blijdorp Rotterdam Zoo to reinvent its brand and role. Results: End-to-end transformation, anchored in one brand story Scaled education impact that blends entertainment and learning Churn cut by half, higher LTV Diversified digital revenue streams Groot Rotterdam After several mergers, the umbrella organization entered a new chapter: one strategy, one organization, but still without a shared brand or story. Results: Strong narrative with new name, uplift in brand pride Different cultures brought together under one shared brand Internal podcast giving employees a voice Strategic alignment that fosters a shared sense of purpose Goflex A marketing challenge revealed a strategic gap: a brand story out of sync with a new generation. Results: Stronger emotional resonance with right-fit applicants Social-first content that speaks Gen Z and Gen Alpha's language Higher engagement with a digitally native audience Explore all work Insights for brand leaders All insights story 5 common branding challenges and how to overcome them story Blijdorp chooses DPDK as a strategic partner story Blanding: why so many brands look the same All insights Let’s talk about building your brand system. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Performance acceleration | Expertise - DPDK | Brand innovation partner Approach Expertise Industries Work About Insights Let's talk Menu creativity and intelligence moving in sync Stories, campaigns and intelligence that drive measurable momentum. Output alone doesn't equal performance Teams move fast, but without shared goals and structure, progress fragments. Journeys drift, dashboards go unused, and activity becomes hard to connect to results. What looks like output rarely adds up to real performance. Performance-led architecture creates rhythm. By connecting brand story, goals, journeys, and data into one system, communication shifts from constant output to sustained momentum. The result is focus, clarity, and proof of impact. Stories that perform with rhythm, focus and clarity Goals that guide Clear objectives that align teams around shared outcomes. Rhythm that scales Structured calendars and cycles that build momentum over time. Data that directs Dashboards that turn insight into action, not reports. Delivery that improves Systems that learn, adapt, and get stronger with every cycle. Our solutions that turn goals into measurable growth Direction OKR Framework A shared strategic reference that aligns leadership, teams, and partners around one clear direction. Communication Calendar Our proprietary framework translating market shifts and growth signals into a scalable brand roadmap. Customer Journey Maps A clear definition of who you are, who you serve, and how you differentiate to guide every future decision. Performance Dashboards A logical structure showing how brands, sub-brands, products, and propositions connect and scale together. Execution AI Storytelling Tools A distinct tone of voice and core messages tailored to audiences and channels. CRM & Marketing Automation A production-ready visual system, from identity to UI components, built for speed and scale. Augmented Teams AI solutions trained on your strategy and rules to ensure brand consistency across content, interactions, and tools. Story-driven Brand Film An emotional anchor that brings the brand story to life and provides clear direction for internal and external audiences. We turn communication into measurable performance Focused enough to align every message, dynamic enough to keep momentum growing See how performance builds culture A shared compass Proof, not promises Lasting loyalty Empowered teams Performance proves impact Performance connects campaigns, content and data into one coherent rhythm. It turns activity into insight, and insight into continuous improvement. When performance is structured, Strategy becomes testable, Experience becomes optimised, and DPDK Intelligence compounds learning instead of amplifying noise. It also reinforces Culture , ensuring teams act on evidence rather than assumption. Featured work Goflex A marketing challenge revealed a strategic gap: a brand story out of sync with a new generation. Results: Stronger emotional resonance with right-fit applicants Social-first content that speaks Gen Z and Gen Alpha’s language Higher engagement with a digitally native audience Rosco Vision Rosco Vision needed to scale its century-old brand for a digital-first era, unifying brand, marketing and sales into one growth engine. Results: Stronger market positioning Ecommerce channel that turns purchasing into an intuitive experience 377% increase in marketing and sales qualified leads ORTEC ORTEC’s global growth ambitions were constrained by a fragmented brand, flat storytelling, and outdated digital journeys didn't match its world-class expertise. Results: Competitively stronger, recognizable global brand Revitalized employer brand attracting top talent Integrated martech tightened sales–marketing alignment Accelerated global growth Goflex A marketing challenge revealed a strategic gap: a brand story out of sync with a new generation. Results: Stronger emotional resonance with right-fit applicants Social-first content that speaks Gen Z and Gen Alpha’s language Higher engagement with a digitally native audience Rosco Vision Rosco Vision needed to scale its century-old brand for a digital-first era, unifying brand, marketing and sales into one growth engine. Results: Stronger market positioning Ecommerce channel that turns purchasing into an intuitive experience 377% increase in marketing and sales qualified leads ORTEC ORTEC’s global growth ambitions were constrained by a fragmented brand, flat storytelling, and outdated digital journeys didn't match its world-class expertise. Results: Competitively stronger, recognizable global brand Revitalized employer brand attracting top talent Integrated martech tightened sales–marketing alignment Accelerated global growth Explore all work Make every effort count. Build a performance engine that lasts. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Latest insights to inspire bold moves | DPDK - Brand innovation partner Approach Expertise Industries Work About Insights Let's talk Menu Insights crafted to inspire bold moves Editor's pick story DPDK's new chapter: The next era of brand building starts here download Align your brand for growth | Download the Brand System Canvas Latest podcast Ep.5 Brand Selection: Will AI agents choose your brand? podcast Ep.4 Brand System: From fragmentation to cohesion podcast Ep.3 Impact vs Result: From zoo to impact organization podcast Ep.2 Experience Gap: Where brands lose credibility story DPDK's new chapter: The next era of brand building starts here podcast Ep.1 Brand Noise: The rise of generic branding download Align your brand for growth | Download the Brand System Canvas story Blanding: why so many brands look the same story 5 common branding challenges and how to overcome them Load more Book Coming soon Today, growth is less predictable because the rules keep changing. Written by DPDK’s CEO, Pim van Helten, this book explores how leaders create direction when certainty disappears. Join the waitlist Let’s build the brand system that connects what matters most. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Award-winning brand innovation partner for the bold | DPDK Approach Expertise Industries Work About Insights Let's talk Menu Brands don't grow by chance They grow by a system Let's unlock your brand potential We build connected brands that last We align strategy, experience, performance and culture into one clear direction, with DPDK Intelligence built in from day one. As complexity increases, brands drift. We build the structure that keeps everything moving as one. Explore our approach How we build your brand Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. Differentiated positioning Unified brand story Enduring brand identity Explore Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. Seamless customer journeys Consistent digital platforms Scalable design systems Explore Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Explore Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. Leadership activation programs Team workshops Brand onboarding rituals Explore Strategic foundation Your positioning, architecture, and messaging - the strategic core that shapes everything else. We deliver Differentiated positioning Unified brand story Enduring brand identity Experience-led architecture Platforms, journeys and design systems that turn strategy into something people use and feel. We deliver Seamless customer journeys Consistent digital platforms Scalable design systems Performance acceleration Content, CRM, and campaigns unified into a data-driven rhythm for real performance. We deliver Always-on campaigns that stay relevant Content systems that prove value Dashboards and CRM flows that turn data into action Cultural integration We help your teams live the brand through behaviour's, rituals, and internal alignment - every day. We deliver Leadership activation programs Team workshops Brand onboarding rituals Start where you need clarity, expand as you evolve. View our expertise DPDK Intelligence We embed DPDK Intelligence across strategy, experience, performance and culture. It continuously measures perception, customer behavior and platform performance, detecting drift before it becomes decline. As you grow, your brand strengthens with control instead of fragmenting. See how it works INDUSTRIES THAT THRIVE ON CONNECTED BRAND THINKING We partner with brands in these industries to build smarter, more connected experiences and turn complexity into growth. B2B Services Cut through complexity with sharp positioning and a unified voice. Leisure & Entertainment Reignite loyalty with immersive stories and connected experiences. Fintech Build trust with secure, scalable tools and clear messaging. Education & Learning Engage learners with intuitive platforms and meaningful content. Logistics & Mobility Build trust with clear messaging and seamless digital tools. HealthTech & Pharma Streamline care experiences with clear communication and human design. View industries Featured work Blijdorp Rotterdam Zoo From traditional zoo to conservation icon Groot Rotterdam Empowering the great people of tomorrow Finance in Motion Powering growth in global impact investing Blijdorp Rotterdam Zoo From traditional zoo to conservation icon Groot Rotterdam Empowering the great people of tomorrow Finance in Motion Powering growth in global impact investing See all work UNLOCK YOUR BRAND POTENTIAL For over 20 years, we've combined strategic discipline with world-class creative craft to build brands with clarity, cohesion, and ambition. We don't just support your transformation. We help lead it. About us Join our team INSIGHTS FOR BRAND LEADERS All insights download Align your brand for growth | Download the Brand System Canvas story DPDK's new chapter: The next era of brand building starts here podcast Ep.1 Brand Noise: The rise of generic branding All insights Let's talk about how to unlock your brand potential. Let's talk Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings Rosco Vision x DPDK | Driving the future of fleet safety Approach Expertise Industries Work About Insights Let's talk Menu Rosco Vision Driving the future of fleet safety Industry Logistics & Mobility Partnership scope 2021 - Present Market North America Strategic focus Full brand system Scaling a century old family brand for the digital-first era Rosco Vision, a New York based family owned company, has been a trusted name in automotive safety for more than a century. But by 2020 the landscape around them was shifting fast. B2B buyers no longer discovered products at trade shows alone. They researched online, compared options instantly and expected seamless omnichannel experiences. For Rosco Vision this marked a pivotal moment. The company's legacy of innovation and high end products gave it a strong foundation, yet the rapid shift to digital demanded new ways of connecting with customers. The rise of ecommerce and omnichannel expectations opened fresh opportunities, but also required sharper tools, modernized systems and a more seamless journey. At the same time, well funded competitors were raising the bar on visibility, underscoring the need for Rosco to translate its reputation into a digital growth engine. The urgency sharpened with the launch of Rosco Vision's DV6 product line, an innovation that could redefine fleet safety. Unlocking its potential required more than tactical fixes. It demanded a transformation that would unify brand, marketing and sales into one scalable growth engine. Impact Rosco Vision is repositioned as a modern safety technology leader, with a unified narrative and identity that clearly communicate its ambition, purpose and differentiation. Connected digital ecosystem replaced fragmented touchpoints, delivering a consistent, intuitive brand experience across platforms, e-commerce and campaigns. With brand, experience and data aligned, marketing became a scalable growth engine that consistently turns visibility into measurable business impact, achieving a 377% increase in marketing and sales qualified leads. STRATEGIC FOUNDATION LAYING THE FOUNDATION FOR DIGITAL GROWTH Rosco Vision sets out to modernize a legacy built over 115 years, beginning with a brand that could truly live in a digital-first world. A refreshed logo and identity capture its pioneering spirit and translate it into an expression that resonates with today’s buyers. Through collaborative workshops and in-depth research, we shape a unifying narrative and brand compass that tie Rosco’s heritage to its future ambition. This foundation comes to life in a design system enriched with micro animations, scalable templates and a visual language built for every touchpoint. With clear governance and practical tools for teams, the identity becomes effortless to activate across channels and markets. What emerges is more than a refreshed look; it is a cohesive brand with a unifying story that fuels growth and strengthens trust. EXPERIENCE-LED ARCHITECTURE PAVING THE DIGITAL ROAD FOR FLEET SAFETY To bring the strategy to life, Rosco Vision’s digital presence is rebuilt into an ecosystem that feels connected, modern and effortless. The journey begins with a flagship website and product experiences that bring clarity and energy, making complex technology feel accessible and compelling. A highlight is the DV6 microsite, which sparks immediate traction and translates innovation directly into market momentum. The same spirit flows into e-commerce, where a refreshed design and deep integrations turn purchasing into an intuitive experience. Customers move seamlessly from exploration to conversion, while Rosco Vision gains a digital sales channel reinforced by powerful integrations with systems like their Epicor ERP backbone. What emerges is more than platforms or tools: it is a living ecosystem that keeps evolving, balancing brand expression with business performance. In this environment, Rosco Vision is equipped to meet the expectations of today while shaping the standards of tomorrow. PERFORMANCE ACCELERATION FUELING GROWTH WITH PERFORMANCE ENGINE Once the brand foundation is in place, Rosco Vision begins to activate it through performance marketing that turns visibility into measurable growth. Campaigns across Google, LinkedIn and Facebook generate momentum quickly, reaching millions and building awareness that translates directly into pipeline. Behind the scenes, we design a marketing and sales backbone that scales with ambition. Dashboards and reporting tools give leadership clarity, while automated workflows nurture leads with precision and consistency. The shift from outdated systems to HubSpot marks a turning point. With automation embedded and data flowing seamlessly, Rosco Vision gains not only immediate impact but also the infrastructure to sustain long-term growth. STRATEGIC BRAND SYSTEM A TRANSFORMATION THAT FUELS THE FUTURE Through our partnership, Rosco Vision evolves from a fragmented brand into a digitally empowered organization ready for the future. Every layer of the business is reimagined: a unifying narrative, connected experiences, a scalable performance engine and a data-driven culture that fuels decision-making. The e-commerce platform now acts as the centerpiece of a digital-first strategy, seamlessly linking customer journeys with back-office systems. Campaigns no longer just create visibility but drive measurable impact, equipping teams with the clarity and tools they need to scale with confidence. Rooted in more than 115 years of engineering expertise, Rosco Vision enters a new chapter as both innovator and leader. With a strengthened foundation and future-ready digital ecosystem , the company is set to shape the standard for fleet safety in the years to come. Let’s build your digital future together. Start the conversation UP NEXT ORTEC Unibail-Rodamco-Westfield Get updates from DPDK Subscribe for insights on the latest trends, projects, and innovations. We value your privacy. Your information will only be used to send our newsletter and will not be shared with third parties. Read our Privacy Policy for details. Approach About Expertise Insights Industries Careers Work Contact Rotterdam New York San Francisco Manila Privacy policy Terms & Conditions Cookie settings