◈ Homepage — https://flyr.com/We value your privacy We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies. Cookie Policy Customize Reject All Accept All Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Open Offer & Order Resources Events About Partners Hospitality Get started Offer & Order: Designed to Deliver Modular airline retailing—value in quarters, not years. Learn more Deliver the experiences travelers expect Explore Offer & Order Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing The foundation of modern airline retailing A persistent, omnichannel cart that lets travelers build multi-product itineraries—flights, ancillaries, and third-party services—powering seamless shopping, bundling, and servicing. Our customers FLYR is proud to support many of the world’s top airlines, delivering experiences travelers expect. Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more FLYR Expands Two-Year Presence and Major Investment in Saudi Arabia with Regional Headquarters Permanent presence follows successful embedded partnership that demonstrates potential for modernizing travel retail across Saudi Arabia. Read more IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing Creating a seamless, personalized experience for customers, allowing them to make all their travel purchases in one order. Read more Virgin Atlantic Turns to FLYR for Ancillary Revenue Management Using FLYR's AI-powered Ancillary Revenue Management, Virgin Atlantic has experienced more than a 10 percent uplift in seating revenues, while putting passengers first with optimal seat pricing and zoning. Read more FLYR Unveils Offer & Order Management System to Revolutionize Airline Retailing  With FLYR Offer & Order Management System, airlines now have the power to deliver a modern digital retailing experience. Read more FLYR Soars With Skift Idea Award Win FLYR wins 2024 Skift idea award for pioneering technology driving modern retailing and enhancing the traveler experience Read more View Resources Our investors FLYR is backed by leading, industry-experienced investors, and has raised over $500m in capital to-date to scale its product offerings around the globe. Book a demo Linkedin X-twitter Youtube PLATFORM Platform Overview Offer Order Connect SOLUTIONS Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers COMPANY Home Resources Events Partners Careers LOCATIONS San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy ◈ Interior Pages — 29 pages crawledContact FLYR, Connect With Our Airline and Hospitality Experts | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Get in touch We'd love to hear from you. 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View our Privacy Policy . CAPTCHA Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy Cross Airline Retailing, Interline Offers and Orders | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Cross-Airline Retailing Modern retailing across your entire partner network. Deliver seamless, revenue-optimized journeys across your entire network, powered by Offer & Order and compatible with partners at any stage of modernization. Book a demo Unlock value across your entire partner network Cross-Airline Retailing, enabled by Offer & Order Greater partner flexibility Expand your network and boost revenue with faster onboarding and adaptable retailer-supplier models. Real-time settlement Accelerate cash flow and improve forecasting with automated partner reconciliation and complete visibility. 100% serviceability Handle any booking, change, or disruption directly in your channels, no hand-offs. Revenue optimization Grow margins with continuous pricing and cross-partner ancillary and third-party sales. Consistent brand experience Apply unified product presentation, loyalty perks, and policies across every partner and channel. Seamless traveler journeys Deliver a unified shopping, booking, and servicing experience at every touchpoint. Lower operating costs Cut GDS fees and eliminate hidden overhead from legacy servicing, reconciliation, and manual interline processes. Flexible modernization Adopt next-gen retailing without disruption, regardless of your partners’ technical maturity. Legacy settlement can take up to 60 days.* With FLYR, automated partner settlement and real-time proration are finally within reach. * IATA Clearing House Travel like it’s one airline, even when it’s not FLYR’s Cross-Airline Retailing solution connects every step of the traveler journey. No hand-offs, no confusion, just one consistent experience across carriers. Book an interline trip in one cart Search and combine partner flights into a single cart, just like booking with one airline. Choose seats and extras for each leg Select seats and add-ons for all flights in one seamless checkout — no juggling airline sites. Make changes to partner flights Change or cancel any leg of your trip right from the retailing airline’s app or site. Check in once, get all boarding passes One check-in, one touchpoint. All boarding passes delivered — no switching between apps. Book an interline trip in one cart Search and combine partner flights into a single cart, just like booking with one airline. Choose seats and extras for each leg Select seats and add-ons for all flights in one seamless checkout — no juggling airline sites. Make changes to partner flights Change or cancel any leg of your trip right from the retailing airline’s app or site. Check in once, get all boarding passes One check-in, one touchpoint. All boarding passes delivered — no switching between apps. Legacy complexity vs. future-ready retailing Traditional Interline & Codeshare FLYR Cross-Airline Retailing Partnership model Rigid, complex, bilateral agreements limit network reach and speed Flexible multilateral agreements expand content access and simplify partner management Product scope Limited ability to sell anything other than a flight Bundle flights, ancillaries, and 3rd party products from multiple partners Traveler experience Fragmented customer experience with “hand-off” between partners for changes, check-in… Seamless experience with consistent brand touchpoints through the retailing airline Pricing & bundling Static filed-fares pricing limits revenue Continuous pricing and bundling maximize margin Settlement Slow offline settlement processes Real-time reconciliation and automated proration with full visibility Servicing Retailing carriers can’t fully service partner content One unified order enables 100% serviceability across all channels Brand consistency Inconsistent branding and policies Full brand control across partners Technical integration Complex and costly to set up with legacy integrations Simplified, modern integrations without legacy overhead Modernization speed Airlines forced to wait for partners to modernize Modernize at your pace, with backward compatibility Partnership model Traditional Interline & Codeshare Rigid, complex, bilateral agreement limit network reach and speed FLYR Cross-Airline Retailing Flexible multilateral agreements expand content access and simplify partner management Product scope Traditional Interline & Codeshare Limited ability to sell anything other than a flight FLYR Cross-Airline Retailing Bundle flights, ancillaries, and 3rd party products from multiple partners Traveler experience Traditional Interline & Codeshare Fragmented customer experience with “hand-off” between partners for changes, check-in… FLYR Cross-Airline Retailing Seamless experience with consistent brand touchpoints through the retailing airline Pricing & bundling Traditional Interline & Codeshare Static filed-fares pricing limits revenue FLYR Cross-Airline Retailing Continuous pricing and bundling maximize margin Settlement Traditional Interline & Codeshare Slow offline settlement processes FLYR Cross-Airline Retailing Real-time reconciliation and automated proration with full visibility Servicing Traditional Interline & Codeshare Retailing carriers can’t fully service partner content FLYR Cross-Airline Retailing One unified order enables 100% serviceability across all channels Brand consistency Traditional Interline & Codeshare Inconsistent branding and policies FLYR Cross-Airline Retailing Full brand control across partners Technical integration Traditional Interline & Codeshare Complex and costly to set up with legacy integrations FLYR Cross-Airline Retailing Simplified, modern integrations without legacy overhead Modernization speed Traditional Interline & Codeshare Airlines forced to wait for partners to modernize FLYR Cross-Airline Retailing Modernize at your pace, with backward compatibility One journey. One seamless experience. No more hand-offs. No more frustrated travelers. Just seamless selling and servicing across partners. Book a demo Modernize on your terms Modular, Offer & Order-compliant, and compatible with your PSS. No rip-and-replace. No disruption. Riyadh Air has shown that modern retailing in a legacy world isn’t just possible, it’s already happening. Explore the Riyadh Air story Legacy Translator Connect any partner, modern or legacy The FLYR Legacy Translator is the universal adapter that makes cross-airline retailing possible. It bridges modern Offer & Order-native systems and legacy partners reliant on EDIFACT or AIRIMP—so you can modernize without waiting for others to catch up. Connect any partner, regardless of their technical maturity Maintain compatibility with existing PSS and sales channels Eliminate the need for custom middleware and costly integrations Deliver consistent offers, servicing, and experiences across your partner network Ready to transform your partner network into a revenue engine? Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Conne View Openings In Our Growing Global Crew | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Careers Grow with us We’re growing. Fast. We hire exceptional people and expose them to diverse, highly-skilled teams. At FLYR, you’ll find rare opportunities for personal and professional growth. Join our hybrid-work friendly crew with office locations across the globe. Let’s grow together. Explore open opportunities Why join FLYR Work that matters FLYR is where (self-described) nerds come to investigate and solve complex problems. The people who work here are intellectually curious and passionate about making massive change. If you are relentless about asking why, then FLYR is the place for you. What drives us Our company values FLYR is focused on building a culture of curiosity, passion, diversity, and inclusion. We hire exceptional people who love to investigate and solve complex problems. We’re looking for people who are excited for personal and professional advancement to join our crew and cultivate diverse, highly-skilled teams. If you’re curious about changing the way technology impacts the travel and transportation industry, come join the FLYR crew! Navigate Together Create a culture where everyone is welcome, achievements are celebrated together, and timing is everything. Act as an owner Never settle for mediocrity or compromise integrity. Understand the big picture and recognize the impact of each contribution. Communicate fearlessly Be present, offer constructive, timely feedback and ideas. Equip others with the information needed to succeed. Embrace intellectual curiosity Experiment, learn and adjust. Make decisions with high conviction and let data lead the way. Fail fast, win faster. Working at FLYR Proud to be a Great Place to Work® FLYR is Great Place to Work Certified™ thanks to our dynamic, diverse, and curious crew who brings our company values to life. A survey of our team showed that 95 percent of our crew members believe FLYR is a great place to work, citing our open, approachable work environment and opportunities for advancement. Learn more about what makes us a Great Place to Work®. See our results Crew benefits You’ve been upgraded Who you are outside of FLYR is just as important as who you are at work. Our aim is to support you holistically. Medical, dental & vision We invest in your physical and mental well-being. Retirement Your future is important to us. We offer a company-match to support your investments. Generous PTO We focus on creating a flexible work/life balance. Professional development We provide a dedicated learning budget to support everyone’s growth. Home office reimbursement We provide the tools and financial support to make your workspace work for you. Perks Modern offices stocked with snacks and beverages, lunch reimbursements, and social events. Join our crew Featured roles Filter by: Location Amsterdam, Netherlands Bogota, Colombia Dubai, United Arab Emirates Kraków, Poland Manizales, Colombia Sofia, Bulgaria Location Type Hybrid On-site Remote Team 100 COGS   120 Support 200 R&D   210 Engineering   220 Product 300 Sales & Marketing   310 Sales   330 Customer Success 400 G&A   450 Talent Acquisition Staff Java/Go Engineer Hybrid 210 Engineering Kraków, Poland Senior Technical Recruiter Hybrid 450 Talent Acquisition Kraków, Poland Senior Software Engineer (Desarrollador Senior .NET) Hybrid 210 Engineering Manizales, Colombia Sales Director Remote 310 Sales Dubai, United Arab Emirates Senior Manager, Cloud Platform Engineering Hybrid 210 Engineering Kraków, Poland Senior Java/Golang Engineer Hybrid 210 Engineering Kraków, Poland Senior Frontend Software Engineer Hybrid 210 Engineering Kraków, Poland Senior Cloud Platform Engineer Hybrid 210 Engineering Amsterdam, Netherlands Senior Backend Engineer Remote 210 Engineering Sofia, Bulgaria Application Support Specialist Remote 120 Support Bogota, Colombia Explore all open opportunities FLYR in Action Book a demo with FLYR Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy Offer and Order Platform, Foundation for Modern Airline Retailing | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube FLYR Offer & Order Powering the future of airline retailing, today. Leading the shift to modern retailing, FLYR helps airlines break free from legacy constraints and unlock new revenue. Video Enable seamless travel experiences Give travelers the freedom to book, modify, and customize their journeys effortlessly. With modern retailing, airlines can deliver flexibility, expand access, and create personalized experiences at every touchpoint. Deliver value in quarters, not years FLYR Offer & Order gives airlines the flexibility to modernize retail without a full system replacement. Layered on top of your PSS, our platform powers smarter selling, better servicing, and a connected retail experience. Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Shopping Cart The foundation of modern airline retailing A persistent, omnichannel cart that lets travelers build multi-product itineraries—flights, ancillaries, and third-party services—powering seamless shopping, bundling, and servicing. Learn more Marketplace From airline to full travel retailer Expand the airline storefront by dynamically bundling flights with hotels, ground transport, activities, and more—all in one seamless experience and unified order. Learn more Seamless Servicing Complex changes made simple Unify and enable self-servicing of all post-booking actions so every trip stays in sync across air, non-air, and partners. Learn more Personalized Offers Personalized offers, optimized margins — in real-time AI-driven pricing and bundling that delivers contextual, margin-optimized offers in real-time and across any channel—with no filed fare ladders. Learn more Cross-Airline Retailing Powering seamless airline partner commerce Sell and service partner airline content in a single cart—combining flights and ancillaries, with shared loyalty benefits and automated settlement. Learn more Built for What's Next Designed for scale FLYR Offer & Order lets airlines build tomorrow without breaking today, enabling new capabilities alongside legacy systems for faster value and lower risk. Flexibility Empower travelers with a shopping experience as dynamic as their plans. Easily modify bookings, bundle products, and adjust travel details without complexity. Access Everything in one place – tickets, ancillaries, and third-party services – under a single order. No more disconnected transactions, just a unified, intuitive experience. Personalization AI-driven insights enable airlines to deliver tailored offers, relevant recommendations, and timely engagement, increasing both customer satisfaction and revenue. FLYR Offer & Order Offer, Order, and the platform to Connect to anything FLYR Offer The intelligence behind every offer FLYR Offer equips airlines with the power to dynamically create, manage, and price personalized products that drive conversion and unlock total revenue. Jump to products FLYR Order Order management without legacy limits FLYR Order gives airlines complete control over every order – from creation to servicing, and settlement – enabling smarter operations, real-time inventory management, and better customer experiences. Jump to products FLYR Connect Modern retailing, plugged into any system FLYR Connect ensures airlines can sell, distribute, and integrate across channels and partners, while maintaining compatibility with legacy infrastructure. Jump to products Learn more FLYR & Riyadh Air: A joint vision for the future of air travel FLYR and Riyadh Air are launching the world’s first digitally native airline – built entirely on modern retailing technology – and redefining what’s possible for the industry. Read the customer story Built for flexibility A fully-modular ecosystem FLYR Offer & Order lets airlines modernize retailing on their terms, enabling new capabilities alongside legacy systems for faster value and lower risk. Offer Offer Engine Crafts personalized, dynamic offers that boost conversion, revenue, and the traveler experience. Product Catalog Launch products in minutes and bundle airline and third-party content for richer experiences. Pricing Engine Optimizes prices across channels, partners, and legacy systems using real-time insights. Revenue Optimization Simplifies complex yield decisions with automated workflows that drive margin and efficiency Order Order Management Provides ONE Order-based storage for seamless journeys and simplified processes. Stock Keeper Manages inventory of all products in real-time, enabling dynamic capacity adjustments. Customer Service Portal Equips agents with tools to manage customer needs fast, boosting loyalty and revenue. Legacy Translator Bridges legacy and modern systems, enabling modern retailing without delays or disruptions. Connect Marketplace Integrates third-party products into the airline ecosystem for seamless retailing and servicing. NDC Supports indirect and B2B/T retailing with fast integration, better control, and lower costs. Retail APIs Provides a developer-first toolkit to power the next generation of airline retailing. Trusted by Leading airlines FLYR is proud to support many of the world’s top airlines, delivering experiences travelers want. FLYR in Action Book a demo with us Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Get started Resources Featured resources Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more Building for an AI World: The Architecture Behind Autonomy Being "AI-ready" means exposing services autonomous systems can use without breaking state, losing context, or forcing everything through a human-shaped path. Read more Data You Can Work With: Why Volume Means Nothing Without Structure Airlines sit on an extraordinary amount of valuable data. Yet it lives across systems that were never designed to work together. Read more Removing the Friction: How Architecture Drives Delivery Airlines face friction in several forms...Removing the friction means addressing the structure that creates these slowdowns. Read more Offer & Order: Built Right. Designed to Deliver. These design principles became our guardrails - not constraints that slowed us down, but clarity that let us move faster. Read more IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing Creating a seamless, personalized experience for customers, allowing them to make all their travel purchases in one order. Read more View Resources Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Fran Virgin Atlantic Turns to FLYR for Ancillary Revenue Management | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Resources / News / Press Release / Virgin Atlantic Turns to FLYR for Ancillary Revenue Management Virgin Atlantic Turns to FLYR for Ancillary Revenue Management Using FLYR’s AI-powered Ancillary Revenue Management, Virgin Atlantic has experienced more than a 10 percent uplift in seating revenues, while putting passengers first with optimal seat pricing and zoning. San Francisco – [September 23, 2024] — FLYR , the technology company that unlocks freedom to innovate for the airline industry, today announced that Virgin Atlantic , Britain’s only Five Star Global Airline, is using FLYR Ancillary Revenue Management to automate and optimize revenue for seating. Virgin Atlantic has been leveraging FLYR for the last 18 months, establishing a dynamic pricing model that responds to a range of variables including route, seat zone, and traveler demand – increasing conversion rates and customer satisfaction. A leading airline with customer experience at its core, Virgin Atlantic has been an innovator since its founding in 1984. Back then, Virgin Atlantic was a tiny airline with big aspirations to shake things up – and they have done just that every step of the way. Holding the imagination of the traveling public, Virgin Atlantic is always seeking new ways to elevate and optimize the travel experience for its fleet that serves 30-plus destinations across 4 continents, and more than 5 million annual passengers. Realizing that the opportunities to innovate start long before check-in, Virgin Atlantic began searching for a solution to optimize ancillary revenue for seating. With limited data on variably-priced ancillary purchases and a range of aircraft and cabin configurations, Virgin Atlantic needed a flexible, data-driven solution that could optimize seat pricing and availability, while ensuring a seamless and personalized experience for every passenger. Virgin Atlantic turned to FLYR to automate and optimize ancillary revenue for seating using deep learning, an advanced form of artificial intelligence. Virgin Atlantic has experienced more than 10 percent uplift in seating revenue with FLYR’s dynamic, AI-based optimization for seats. “Providing the best experience possible for our passengers is core to everything we do at Virgin Atlantic,” said Juha Jarvinen, CCO, Virgin Atlantic. “We are ecstatic with the revenue uplift we have seen using FLYR already, in addition to the optimized offerings and experience we continue to provide for our passengers.” Insights from FLYR have allowed Virgin Atlantic to better understand the customer seat needs for each route, as well as the interdependencies between seats, ticket prices, and other ancillaries. With FLYR’s comprehensive Ancillary Revenue Management, Virgin Atlantic now has the flexible solution needed to optimize the passenger experience. “At the heart of our partnership with FLYR is a shared commitment to innovation and customer satisfaction. We’ve appreciated their forward-thinking, data-driven approach to ancillary revenue management and total offer optimization over the last 18 months. Going from a static pricing system to a dynamic, near-automatic one that is powered by machine learning feels like a leap into the future, and we’re excited to explore what else is possible with FLYR,” said Dominic Kennedy, SVP, Revenue Management, Distribution and Holidays, Virgin Atlantic. “Our collaboration with Virgin Atlantic has been immensely rewarding and is a testament to the value that FLYR can unlock,” said Alex Mans, Founder and CEO, FLYR. “Virgin Atlantic has always been intent on innovation, and we’re excited to have helped them gain another competitive edge by offering a dynamic, AI-based pricing strategy for ancillary products and services. We’re thrilled with the results Virgin Atlantic is already experiencing with Ancillary Revenue Management and look forward to continuing to innovate together.” About FLYR FLYR is a technology company that unlocks freedom to innovate for the travel industry – eliminating legacy constraints to enable real-time decision making and create the experiences travelers seek. Cloud native, FLYR leverages technologies including deep learning, an advanced form of AI. FLYR is helping airlines and hospitality businesses around the globe improve revenue performance, reduce cost, and modernize their e-commerce experience. Learn more at flyr.com. About Virgin Atlantic Virgin Atlantic was founded by entrepreneur Sir Richard Branson in 1984, with innovation and amazing customer service at its core. In 2023, Virgin Atlantic was voted Britain’s only Global Five Star Airline by APEX for the seventh year running in the Official Airline Ratings. Headquartered in London, it employs 8,500 people worldwide, flying customers to 30 destinations across four continents throughout the year. Alongside shareholder and Joint Venture partner Delta Air Lines, Virgin Atlantic operates a leading transatlantic network, with onward connections to over 200 cities around the world. In February 2020, Air France-KLM, Delta Air Lines and Virgin Atlantic launched an expanded Joint Venture, offering a comprehensive route network, convenient flight schedules, competitive fares and reciprocal frequent flyer benefits, including the ability to earn and redeem miles across all carriers. Virgin Atlantic joined SkyTeam in March 2023 as the global airline alliance’s first and only UK member airline, enhancing the alliance’s transatlantic network and services to and from Heathrow and Manchester Airport. Virgin Atlantic has been pioneering sustainability leadership for more than 15 years, committing to Net Zero by 2050 and continuous action that reduces environmental impact. The airline operates one of the youngest and most fuel-efficient fleets in the skies, with an average age under seven years. In March 2024, Virgin Atlantic welcomed Wendy Darling, the 11th delivery of 12 A350s, and Ruby Rebel, the 5th of 16 A330-900neos to the fleet, continuing its transformation towards 100% next generation aircraft by 2028. In November 2023, the airline led a consortium to deliver the world’s first flight across the Atlantic on 100% Sustainable Aviation Fuel (SAF), demonstrating that 100% SAF can be used safely as a drop in fuel in existing infrastructure, engines and airframes. The need to scale production is imperative and Virgin Atlantic is committed to radical collaboration across the energy chain to support commercialisation ahead of 2030. For more information visit www.virginatlantic.com or via Facebook, Twitter and Instagram @virginatlantic. FLYR Unlocking freedom to innovate Published September 23, 2024 Read Time 5 minutes Ancillary Revenue Press Release Revenue Management Share on social Similar articles Hospitality Precision-Led Marketing: Using Forecast Intelligence to Build Visibility Where It Counts FLYR Hospitality powers Triptease Auto Date Boost with precision forecasting, directing marketin Offer and Order Solutions for Modern Airline Retailing | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Offer & Order: Designed to Deliver Modular airline retailing—value in quarters, not years. Learn more Modern retailing, legacy compatible FLYR bridges the gap between legacy systems and a new era of airline retail. Our platform enables you to sell smarter, serve customers better, and reduce legacy dependence on your own terms. Deliver the experiences travelers expect FLYR gives airlines the power to offer seamless, personalized shopping across flights, stays, experiences, and more. Our real-time retailing capabilities drive revenue, reduce costs, and cut through legacy constraints—empowering teams to move faster and innovate freely. Learn more about FLYR Offer & Order FLYR Offer & Order FLYR Offer & Order gives airlines the flexibility to modernize retail without a full system replacement. Layered on top of the PSS, our platform powers smarter selling, better servicing, and a connected retail experience. Explore Offer & Order Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Shopping Cart The foundation of modern airline retailing A persistent, omnichannel cart that lets travelers build multi-product itineraries—flights, ancillaries, and third-party services—powering seamless shopping, bundling, and servicing. Learn more Marketplace From airline to full travel retailer Expand the airline storefront by dynamically bundling flights with hotels, ground transport, activities, and more—all in one seamless experience and unified order. Learn more Seamless Servicing Complex changes made simple Unify and enable self-servicing of all post-booking actions so every trip stays in sync across air, non-air, and partners. Learn more Personalized Offers Personalized offers, optimized margins — in real-time AI-driven pricing and bundling that delivers contextual, margin-optimized offers in real-time and across any channel—with no filed fare ladders. Learn more Cross-Airline Retailing Powering seamless airline partner commerce Sell and service partner airline content in a single cart—combining flights and ancillaries, with shared loyalty benefits and automated settlement. Learn more Trusted By Our customers FLYR is proud to support many of the world’s top airlines, delivering experiences travelers expect. Learn more Featured resources Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more FLYR Expands Two-Year Presence and Major Investment in Saudi Arabia with Regional Headquarters Permanent presence follows successful embedded partnership that demonstrates potential for modernizing travel retail across Saudi Arabia. Read more IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing Creating a seamless, personalized experience for customers, allowing them to make all their travel purchases in one order. Read more Virgin Atlantic Turns to FLYR for Ancillary Revenue Management Using FLYR's AI-powered Ancillary Revenue Management, Virgin Atlantic has experienced more than a 10 percent uplift in seating revenues, while putting passengers first with optimal seat pricing and zoning. Read more FLYR Unveils Offer & Order Management System to Revolutionize Airline Retailing With FLYR Offer & Order Management System, airlines now have the power to deliver a modern digital retailing experience. Read more FLYR Soars With Skift Idea Award Win FLYR wins 2024 Skift idea award for pioneering technology driving modern retailing and enhancing the traveler experience Read more View Resources Backed By Our investors FLYR is backed by leading, industry-experienced investors, and has raised over $500m in capital to-date to scale its product offerings around the globe. FLYR in Action Book a demo with FLYR See how FLYR Offer & Order powers modern retailing, eliminates legacy barriers, and unlocks the freedom to innovate. Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy Offer and Order Platform, Foundation for Modern Airline Retailing | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube FLYR Offer & Order Powering the future of airline retailing, today. Leading the shift to modern retailing, FLYR helps airlines break free from legacy constraints and unlock new revenue. Video Enable seamless travel experiences Give travelers the freedom to book, modify, and customize their journeys effortlessly. With modern retailing, airlines can deliver flexibility, expand access, and create personalized experiences at every touchpoint. Deliver value in quarters, not years FLYR Offer & Order gives airlines the flexibility to modernize retail without a full system replacement. Layered on top of your PSS, our platform powers smarter selling, better servicing, and a connected retail experience. Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Shopping Cart The foundation of modern airline retailing A persistent, omnichannel cart that lets travelers build multi-product itineraries—flights, ancillaries, and third-party services—powering seamless shopping, bundling, and servicing. Learn more Marketplace From airline to full travel retailer Expand the airline storefront by dynamically bundling flights with hotels, ground transport, activities, and more—all in one seamless experience and unified order. Learn more Seamless Servicing Complex changes made simple Unify and enable self-servicing of all post-booking actions so every trip stays in sync across air, non-air, and partners. Learn more Personalized Offers Personalized offers, optimized margins — in real-time AI-driven pricing and bundling that delivers contextual, margin-optimized offers in real-time and across any channel—with no filed fare ladders. Learn more Cross-Airline Retailing Powering seamless airline partner commerce Sell and service partner airline content in a single cart—combining flights and ancillaries, with shared loyalty benefits and automated settlement. Learn more Built for What's Next Designed for scale FLYR Offer & Order lets airlines build tomorrow without breaking today, enabling new capabilities alongside legacy systems for faster value and lower risk. Flexibility Empower travelers with a shopping experience as dynamic as their plans. Easily modify bookings, bundle products, and adjust travel details without complexity. Access Everything in one place – tickets, ancillaries, and third-party services – under a single order. No more disconnected transactions, just a unified, intuitive experience. Personalization AI-driven insights enable airlines to deliver tailored offers, relevant recommendations, and timely engagement, increasing both customer satisfaction and revenue. FLYR Offer & Order Offer, Order, and the platform to Connect to anything FLYR Offer The intelligence behind every offer FLYR Offer equips airlines with the power to dynamically create, manage, and price personalized products that drive conversion and unlock total revenue. Jump to products FLYR Order Order management without legacy limits FLYR Order gives airlines complete control over every order – from creation to servicing, and settlement – enabling smarter operations, real-time inventory management, and better customer experiences. Jump to products FLYR Connect Modern retailing, plugged into any system FLYR Connect ensures airlines can sell, distribute, and integrate across channels and partners, while maintaining compatibility with legacy infrastructure. Jump to products Learn more FLYR & Riyadh Air: A joint vision for the future of air travel FLYR and Riyadh Air are launching the world’s first digitally native airline – built entirely on modern retailing technology – and redefining what’s possible for the industry. Read the customer story Built for flexibility A fully-modular ecosystem FLYR Offer & Order lets airlines modernize retailing on their terms, enabling new capabilities alongside legacy systems for faster value and lower risk. Offer Offer Engine Crafts personalized, dynamic offers that boost conversion, revenue, and the traveler experience. Product Catalog Launch products in minutes and bundle airline and third-party content for richer experiences. Pricing Engine Optimizes prices across channels, partners, and legacy systems using real-time insights. Revenue Optimization Simplifies complex yield decisions with automated workflows that drive margin and efficiency Order Order Management Provides ONE Order-based storage for seamless journeys and simplified processes. Stock Keeper Manages inventory of all products in real-time, enabling dynamic capacity adjustments. Customer Service Portal Equips agents with tools to manage customer needs fast, boosting loyalty and revenue. Legacy Translator Bridges legacy and modern systems, enabling modern retailing without delays or disruptions. Connect Marketplace Integrates third-party products into the airline ecosystem for seamless retailing and servicing. NDC Supports indirect and B2B/T retailing with fast integration, better control, and lower costs. Retail APIs Provides a developer-first toolkit to power the next generation of airline retailing. Trusted by Leading airlines FLYR is proud to support many of the world’s top airlines, delivering experiences travelers want. FLYR in Action Book a demo with us Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Get started Resources Featured resources Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more Building for an AI World: The Architecture Behind Autonomy Being "AI-ready" means exposing services autonomous systems can use without breaking state, losing context, or forcing everything through a human-shaped path. Read more Data You Can Work With: Why Volume Means Nothing Without Structure Airlines sit on an extraordinary amount of valuable data. Yet it lives across systems that were never designed to work together. Read more Removing the Friction: How Architecture Drives Delivery Airlines face friction in several forms...Removing the friction means addressing the structure that creates these slowdowns. Read more Offer & Order: Built Right. Designed to Deliver. These design principles became our guardrails - not constraints that slowed us down, but clarity that let us move faster. Read more IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing Creating a seamless, personalized experience for customers, allowing them to make all their travel purchases in one order. Read more View Resources Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Fran About FLYR and Our Vision for Modern Airline Retailing | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Our Mission Unlocking freedom to innovate for the travel industry About us At FLYR, we are transforming the experiences that airlines and hospitality businesses deliver. From dynamic offer creation and order management to personalized e-commerce, and revenue management, we empower our customers to eliminate legacy constraints and unlock the freedom to innovate. We believe in a partnership-first approach and work closely with our customers to tackle industry challenges with modern technology. By automating critical commercial decisions and integrating with any tech stack, FLYR helps businesses focus on what matters most: delivering better traveler experiences. Together, we are building the future of travel. Our History Reimagining the travel industry at scale FLYR has come a long way since its founding in 2013, when we began forecasting airfares for travelers looking to get the best price. Today, FLYR employs more than 700 employees and supports hundreds of customers around the globe. 2013 Founded to forecast airfares with AI 2018 Transitioned to airline commercial technology 2020 Air New Zealand (NZ) adopts FLYR Revenue Management 2021 $150M Series C funding 2022 Expanded into Offer & Order retailing 2024 $295M Series D to scale Offer & Order platform 2024 Riyadh Air (RX) adopts FLYR Offer & Order 2025 World’s first offer and order booking Leadership Our leadership unites a global team of visionaries, technologists, and industry experts dedicated to revolutionizing the travel and transportation industries. Together, we drive innovation that unlocks the freedom to innovate for the future of travel. Alex Mans Founder & CEO Sam Chamberlain Chief Product Officer Betsy Campbell-Barth Chief People Officer Thomas Fuss Chief Technology Officer Andy Kidd Chief Commercial Officer Stefan Gerhard Chief Financial Officer FLYR news In the press FLYR wins Skift Idea Award for Travel Technology Skift: FLYR ​​was named the winner of Skift’s “IDEA Award” in the “Operational Streamlining” category, recognizing FLYR’s work to connect siloed internal systems and streamline data workflows. Read more Travel Startup FLYR Raises $295 Million in Equity and Debt Bloomberg: Chief Executive Officer Alex Mans said he believes there’s an opportunity to upgrade the technology most often used by travel companies. Read more FLYR launches airline retailing management system PhocusWire: FLYR has launched its “Offer & Order Management System” (OOMS) meant to give airlines full control of retailing processes. Read more Board of directors Our board members bring decades of leadership experience across technology, finance, and venture capital. Alex Mans Founder and CEO of FLYR, Alex has been building technology startups since age 15 and now leads a global workforce transforming commercial performance for airlines worldwide. Prof. Toby Stuart Leo Helzel Distinguished Professor of Business Administration at UC Berkeley’s Haas School of Business, where he serves as Faculty Director of the Berkeley-Haas Entrepreneurship Program and Institute for Business Innovation. Ullas Naik Founder of Streamlined Ventures with nearly 30 years of venture capital and entrepreneurial experience across hundreds of companies, focused on leading seed rounds in applied AI and data science. Phin Upham Managing Partner of Haymaker Ventures and former investor at Thiel Capital, with prior experience as an investment banker at Morgan Stanley, Rothschild, and Lazard. Laurence Tosi Managing Partner and Founder of WestCap, former CFO at Airbnb and Blackstone, former COO at Merill Lynch, and instrumental in the creation and growth of industry-changing platforms including Ipreo, TMC Bonds, TheMarkets.com, iLevel and CNBC.com. Todd Kimmel Founder and Managing Partner of Montage Ventures, a repeat entrepreneur and venture investor actively investing in financial services, consumer, and healthcare sectors. Adam Boukadida Chief Financial Officer of Riyadh Air with over 25 years of financial leadership experience across aviation, banking, and retail sectors in the UK, India, and Middle East. Our markets Industries we serve Airlines FLYR is transforming the way airline businesses around the globe improve revenue performance, reduce cost, and modernize their retail experiences. Offer Order Connect Learn more Hospitality FLYR Hospitality’s AI-first revenue strategy platform empowers your teams to be more strategic, unlocks AI performance improvement, and enables you to leverage your data. Optimize Insights Planning Learn more Backed by Our investors FLYR is backed by leading, industry-experienced investors, and has raised over $500m in capital to-date to scale its product offerings around the globe. FLYR in Action Book a demo with us Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Get started Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy Shopping Cart, Modern Checkout for Airline Offers and Orders | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Shopping Cart Add to cart. For airlines. The first digital shopping cart built for travel—allowing airlines to finally become retailers. Book a demo Built for the always-on customer Travelers plan trips constantly—across devices, with friends, even mid-vacation—yet airline booking engines still treat travel like a one-off transaction. FLYR’s persistent Shopping Cart keeps travelers engaged and ready to buy, just like like modern ecommerce. From inspiration to booking From inspiration to checkout, let travelers build, save, and complete their trips in one place. Collaborative trip planning Let groups build shared carts, adding and editing trips in real time with one checkout and no hassle. Seamless non-air integration Bundle flights with hotels, experiences, and more, mirroring how travelers actually plan their trips. Persistent across every touchpoint Keep carts live across time and devices—appearing on mobile, check-in, in-flight entertainment, and more. One cart for everyone’s journey Imagine this: The whole family—leaving from multiple origins and booking in different cabins—adds hotel, transfers, and event tickets all into a single cart, from separate devices, on one Order. No juggling tabs. No cumbersome group chats. One single checkout. 60% of travelers “often” or “always” consider hotel bookings when offered as part of flight packages, while tours and experiences score similarly high. Make it easy. (McKinsey) Decisions made together Imagine this: A couple shopping for flights home to visit mom add multiple trip options in their shared cart. Prices update live whenever they return to review options. When they settle on the best one, either can hit checkout with a single click. Persistent carts increase conversion by keeping intent alive and making it easy to act. Cart, built for a modular world Works with your stack Deploy Cart alongside your existing systems. Plays well with others Integrates cleanly with multiple vendor solutions. Future-proofed Reusable Offer & Order architecture that scales. Proven to convert. Designed to delight. Leading airlines are adopting Cart to redefine their digital experience. See how Riyadh Air, the world’s first digital-native airline built entirely around Offer & Order Management, is using Cart to transform airline retailing. Explore the Riyadh Air story Ready to transform airline retail? Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy FLYR Soars With Skift Idea Award Win | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Resources / FLYR Updates / Awards / FLYR Soars With Skift Idea Award Win FLYR Soars With Skift Idea Award Win We’re thrilled to announce that FLYR is the recipient of a 2024 Skift Idea Award in the operational streamlining category! FLYR received this award after rigorous assessment by Skift’s handpicked panel of judges , representing industry veterans, leaders, and innovators. At FLYR, we’re dedicated to empowering airlines with the tools they need to navigate the complexities of modern travel. Our commitment to driving modern retailing and enhancing the traveler experience has been acknowledged by Skift, a leading source of news and insights for the global travel industry. This award underscores how our pioneering technology delivers optimized revenue management and personalized travel experiences. We’re proud to be at the forefront of innovation, helping airlines adapt and thrive in a highly competitive industry. “Winning the Skift Idea Award is a testament to the hard work and dedication of our entire team,” said Sam Chamberlain, Chief Product Officer, FLYR. “We are honored to be recognized for our efforts in driving meaningful change within the travel industry.” This achievement further solidifies FLYR’s position as a leader in travel technology, reinforcing our commitment to delivering exceptional value to our customers. We remain focused on pushing the boundaries of what’s possible, continuing to innovate and shape the future of travel. Stay tuned for more updates as we continue to soar to new heights! FLYR Unlocking freedom to innovate Published August 13, 2024 Read Time 2 minutes Awards & Recognition Skift Share on social Similar articles Awards , Press Release FLYR Labs Named Best AI-Based Solution for Transportation AI Breakthrough recognizes FLYR Labs for providing modern, AI-powered technology that delivers the end-to-end revenue management solution that airlines need. Read more Commercial Intelligence Preparing for the Age of Artificial Intelligence in Travel FLYR founder and CEO Alex Mans spoke to Skift about how travel organizations should reprioritize and reorganize their core business strategies around data, analytics, and decision making to fully optimize their use of AI. Read more Commercial Intelligence Putting Data-Driven Insights at the Core of Your Business Strategy In this video from Skift Global Forum East 2022, we hear from Pace Revenue's Jens Munch on the need for travel companies to take a more sophisticated approach to managing data that can help them make better, faster, and more profitable decisions. Read more FLYR in Action Book a demo with FLYR Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy Offer and Order Platform, Foundation for Modern Airline Retailing | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube FLYR Offer & Order Powering the future of airline retailing, today. Leading the shift to modern retailing, FLYR helps airlines break free from legacy constraints and unlock new revenue. Video Enable seamless travel experiences Give travelers the freedom to book, modify, and customize their journeys effortlessly. With modern retailing, airlines can deliver flexibility, expand access, and create personalized experiences at every touchpoint. Deliver value in quarters, not years FLYR Offer & Order gives airlines the flexibility to modernize retail without a full system replacement. Layered on top of your PSS, our platform powers smarter selling, better servicing, and a connected retail experience. Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Shopping Cart The foundation of modern airline retailing A persistent, omnichannel cart that lets travelers build multi-product itineraries—flights, ancillaries, and third-party services—powering seamless shopping, bundling, and servicing. Learn more Marketplace From airline to full travel retailer Expand the airline storefront by dynamically bundling flights with hotels, ground transport, activities, and more—all in one seamless experience and unified order. Learn more Seamless Servicing Complex changes made simple Unify and enable self-servicing of all post-booking actions so every trip stays in sync across air, non-air, and partners. Learn more Personalized Offers Personalized offers, optimized margins — in real-time AI-driven pricing and bundling that delivers contextual, margin-optimized offers in real-time and across any channel—with no filed fare ladders. Learn more Cross-Airline Retailing Powering seamless airline partner commerce Sell and service partner airline content in a single cart—combining flights and ancillaries, with shared loyalty benefits and automated settlement. Learn more Built for What's Next Designed for scale FLYR Offer & Order lets airlines build tomorrow without breaking today, enabling new capabilities alongside legacy systems for faster value and lower risk. Flexibility Empower travelers with a shopping experience as dynamic as their plans. Easily modify bookings, bundle products, and adjust travel details without complexity. Access Everything in one place – tickets, ancillaries, and third-party services – under a single order. No more disconnected transactions, just a unified, intuitive experience. Personalization AI-driven insights enable airlines to deliver tailored offers, relevant recommendations, and timely engagement, increasing both customer satisfaction and revenue. FLYR Offer & Order Offer, Order, and the platform to Connect to anything FLYR Offer The intelligence behind every offer FLYR Offer equips airlines with the power to dynamically create, manage, and price personalized products that drive conversion and unlock total revenue. Jump to products FLYR Order Order management without legacy limits FLYR Order gives airlines complete control over every order – from creation to servicing, and settlement – enabling smarter operations, real-time inventory management, and better customer experiences. Jump to products FLYR Connect Modern retailing, plugged into any system FLYR Connect ensures airlines can sell, distribute, and integrate across channels and partners, while maintaining compatibility with legacy infrastructure. Jump to products Learn more FLYR & Riyadh Air: A joint vision for the future of air travel FLYR and Riyadh Air are launching the world’s first digitally native airline – built entirely on modern retailing technology – and redefining what’s possible for the industry. Read the customer story Built for flexibility A fully-modular ecosystem FLYR Offer & Order lets airlines modernize retailing on their terms, enabling new capabilities alongside legacy systems for faster value and lower risk. Offer Offer Engine Crafts personalized, dynamic offers that boost conversion, revenue, and the traveler experience. Product Catalog Launch products in minutes and bundle airline and third-party content for richer experiences. Pricing Engine Optimizes prices across channels, partners, and legacy systems using real-time insights. Revenue Optimization Simplifies complex yield decisions with automated workflows that drive margin and efficiency Order Order Management Provides ONE Order-based storage for seamless journeys and simplified processes. Stock Keeper Manages inventory of all products in real-time, enabling dynamic capacity adjustments. Customer Service Portal Equips agents with tools to manage customer needs fast, boosting loyalty and revenue. Legacy Translator Bridges legacy and modern systems, enabling modern retailing without delays or disruptions. Connect Marketplace Integrates third-party products into the airline ecosystem for seamless retailing and servicing. NDC Supports indirect and B2B/T retailing with fast integration, better control, and lower costs. Retail APIs Provides a developer-first toolkit to power the next generation of airline retailing. Trusted by Leading airlines FLYR is proud to support many of the world’s top airlines, delivering experiences travelers want. FLYR in Action Book a demo with us Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Get started Resources Featured resources Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more Building for an AI World: The Architecture Behind Autonomy Being "AI-ready" means exposing services autonomous systems can use without breaking state, losing context, or forcing everything through a human-shaped path. Read more Data You Can Work With: Why Volume Means Nothing Without Structure Airlines sit on an extraordinary amount of valuable data. Yet it lives across systems that were never designed to work together. Read more Removing the Friction: How Architecture Drives Delivery Airlines face friction in several forms...Removing the friction means addressing the structure that creates these slowdowns. Read more Offer & Order: Built Right. Designed to Deliver. These design principles became our guardrails - not constraints that slowed us down, but clarity that let us move faster. Read more IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing Creating a seamless, personalized experience for customers, allowing them to make all their travel purchases in one order. Read more View Resources Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Fran Modularity is the critical path to de-risking platform transformation | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Resources / Airlines / Offer & Order / Modularity is the critical path to de-risking platform transformation Modularity is the critical path to de-risking platform transformation Riyadh Air is live; as the world’s first fully native Offer and Order airline, answering a decade of structural questions about whether this transition was ever achievable. The conditions for moving are better now than they have ever been — and potentially better than they will be, once the next wave of decisions has been made. McKinsey’s research across large IT programs shows that adopting a modular, multi-vendor approach delivers results at higher velocity and significantly reduces risk. Four principles: commercial sovereignty, open architecture, end-to-end process focus, and flexibility in transition, separate the programs that strengthen an airline’s position from the ones that simply recreate the constraints and dependencies they were trying to escape. I have spent most of my airline career – at easyJet, Travelport, and SAP – working to make modern airline retailing a reality. And while working toward that end, I would encounter smart people asking the same recurring questions. I recall a discussion on stage with Sebastien Touraine from IATA at the World Retailing Symposium 2018, and he asked me why airlines need to be so much more complicated than retailers? And was the challenge that airlines faced, transitioning to Orders, a technical or a commercial one? Could an Offer and Order airline actually operate without PNRs, tickets and RBDs, within the broader industry: interlining, distributing through the Global Distribution System (GDS), using existing Departure Control System (DCS) infrastructure? Would modularity hold up in practice, not just in an architecture diagram? The practical job of getting so many vendors to work together seemed, to some, too much risk. And, candidly, I might have retired before these questions were resolved. When I joined Travelport, they had just finished a 10-year project to digitize the paper coupon! A transformation like this felt like it could take an exceptionally long time. These are fears which can kill a project before it starts. And sometimes, with projects like that, the only way to kill the fear is to start. Riyadh Air, the world’s first fully native Offer and Order airline, resolved those fears.. Live, processing real orders without a PSS, and going from announcement to production in only 18 months. Interlining with traditional, non-Offer & Order airlines. Distribution into legacy based GDSs. And multiple vendors collaborating to build the best-in-class ecosystem that Riyadh Air chose to suit their vision. The modularity approach of the Riyadh Air story may be the single most important learning to the rest of us, those thinking about how to transition a well established carrier to an Offer & Order future. The inclination, when faced with this kind of complexity, is to simplify. Fewer parts, fewer points of collaboration, fewer…perhaps just one…vendors. We’re not the only industry who faces this choice. Fortunately, others have done the expensive work of learning that this inclination toward simplicity is not the right solution here. McKinsey’s study of more than 5,400 large-scale IT programs found they run 45% over budget and deliver 56% less value than projected.* The organizations that beat those odds did not consolidate around a single vendor. They diversified — adopting a stable of smaller partners in focused workstreams, achieving more than threefold improvements in delivery velocity. Under pressure, the instinct is to simplify. The data says that instinct makes things worse. Modularity is the key component to derisking large projects, and delivering the right solution for your airline in the process. Four principles that determine whether transformation succeeds The Singapore Airlines A350 that flew me to Singapore in March, was assembled in Toulouse, France. Airbus operates a decentralized network of more than 1,500 suppliers across 30 countries — wings from the UK, fuselage from Germany, tail sections from Spain. Every component is designed to fit as specified, without custom adaptation. It is considered one of the safest aircraft ever assembled. Modularity is the most powerful tool available for managing the complexity of building something this significant. It is also the most effective way to de-risk airline transformation and keep commercial control where it belongs, with the airline. From our experience at FLYR in delivering these programs, four principles stand out as the best way to mitigate risk: Commercial sovereignty: align financial structure with intended architecture Perhaps the most important concept here because lower upfront costs are not always what they appear. As Richard Clarke of T2RL has written, ‘commercial incentives shape architecture’. Such as simple, yet powerful statement. A lower headline price may obscure additional charges for API calls or management of connectivity, forcing the adoption of workarounds that undermine system integrity. The financial structure of the deal ends up distorting the architecture you were trying to build. High-performing organizations take a broader view from the start. They align commercial terms with long-term performance, transparency, and collaborative outcomes — rather than optimizing for unit price. The question to ask of any vendor agreement is not just what it costs to start, but what it costs to change, and what options would we have to exit. If the answer is unclear, that is itself a signal worth taking seriously. Open architecture: treat standards compliance as non-negotiable, not a preference True modularity means components from different vendors integrate according to agreed standards — without custom adaptation. Modularity requires many different components, from several vendors, that deliver the overall capability. Just like the Airbus construction in Toulouse, they need to fit together as designed, following the standards. You must avoid building bespoke integrations as you assemble the final solution. Otherwise you lose modularity from day one. Strict adherence to standards must be a contractual condition, not a preference expressed during procurement and quietly negotiated away during delivery. Once bespoke integrations become the norm in a program, flexibility and scalability erode quickly — and the leverage that open architecture was supposed to preserve disappears with them. End-to-end process focus: manage the full workflow, not just the individual components Even a straightforward business process touches multiple systems across multiple vendors. A schedule change, for example, can pass through three separate vendor systems: Network Planning, Schedule Builder, and Stock Keeper. When each vendor is accountable only for their own component and their own service level agreement (SLA), the gaps b Offer and Order Platform, Foundation for Modern Airline Retailing | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube FLYR Offer & Order Powering the future of airline retailing, today. Leading the shift to modern retailing, FLYR helps airlines break free from legacy constraints and unlock new revenue. Video Enable seamless travel experiences Give travelers the freedom to book, modify, and customize their journeys effortlessly. With modern retailing, airlines can deliver flexibility, expand access, and create personalized experiences at every touchpoint. Deliver value in quarters, not years FLYR Offer & Order gives airlines the flexibility to modernize retail without a full system replacement. Layered on top of your PSS, our platform powers smarter selling, better servicing, and a connected retail experience. Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Shopping Cart The foundation of modern airline retailing A persistent, omnichannel cart that lets travelers build multi-product itineraries—flights, ancillaries, and third-party services—powering seamless shopping, bundling, and servicing. Learn more Marketplace From airline to full travel retailer Expand the airline storefront by dynamically bundling flights with hotels, ground transport, activities, and more—all in one seamless experience and unified order. Learn more Seamless Servicing Complex changes made simple Unify and enable self-servicing of all post-booking actions so every trip stays in sync across air, non-air, and partners. Learn more Personalized Offers Personalized offers, optimized margins — in real-time AI-driven pricing and bundling that delivers contextual, margin-optimized offers in real-time and across any channel—with no filed fare ladders. Learn more Cross-Airline Retailing Powering seamless airline partner commerce Sell and service partner airline content in a single cart—combining flights and ancillaries, with shared loyalty benefits and automated settlement. Learn more Built for What's Next Designed for scale FLYR Offer & Order lets airlines build tomorrow without breaking today, enabling new capabilities alongside legacy systems for faster value and lower risk. Flexibility Empower travelers with a shopping experience as dynamic as their plans. Easily modify bookings, bundle products, and adjust travel details without complexity. Access Everything in one place – tickets, ancillaries, and third-party services – under a single order. No more disconnected transactions, just a unified, intuitive experience. Personalization AI-driven insights enable airlines to deliver tailored offers, relevant recommendations, and timely engagement, increasing both customer satisfaction and revenue. FLYR Offer & Order Offer, Order, and the platform to Connect to anything FLYR Offer The intelligence behind every offer FLYR Offer equips airlines with the power to dynamically create, manage, and price personalized products that drive conversion and unlock total revenue. Jump to products FLYR Order Order management without legacy limits FLYR Order gives airlines complete control over every order – from creation to servicing, and settlement – enabling smarter operations, real-time inventory management, and better customer experiences. Jump to products FLYR Connect Modern retailing, plugged into any system FLYR Connect ensures airlines can sell, distribute, and integrate across channels and partners, while maintaining compatibility with legacy infrastructure. Jump to products Learn more FLYR & Riyadh Air: A joint vision for the future of air travel FLYR and Riyadh Air are launching the world’s first digitally native airline – built entirely on modern retailing technology – and redefining what’s possible for the industry. Read the customer story Built for flexibility A fully-modular ecosystem FLYR Offer & Order lets airlines modernize retailing on their terms, enabling new capabilities alongside legacy systems for faster value and lower risk. Offer Offer Engine Crafts personalized, dynamic offers that boost conversion, revenue, and the traveler experience. Product Catalog Launch products in minutes and bundle airline and third-party content for richer experiences. Pricing Engine Optimizes prices across channels, partners, and legacy systems using real-time insights. Revenue Optimization Simplifies complex yield decisions with automated workflows that drive margin and efficiency Order Order Management Provides ONE Order-based storage for seamless journeys and simplified processes. Stock Keeper Manages inventory of all products in real-time, enabling dynamic capacity adjustments. Customer Service Portal Equips agents with tools to manage customer needs fast, boosting loyalty and revenue. Legacy Translator Bridges legacy and modern systems, enabling modern retailing without delays or disruptions. Connect Marketplace Integrates third-party products into the airline ecosystem for seamless retailing and servicing. NDC Supports indirect and B2B/T retailing with fast integration, better control, and lower costs. Retail APIs Provides a developer-first toolkit to power the next generation of airline retailing. Trusted by Leading airlines FLYR is proud to support many of the world’s top airlines, delivering experiences travelers want. FLYR in Action Book a demo with us Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Get started Resources Featured resources Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more Building for an AI World: The Architecture Behind Autonomy Being "AI-ready" means exposing services autonomous systems can use without breaking state, losing context, or forcing everything through a human-shaped path. Read more Data You Can Work With: Why Volume Means Nothing Without Structure Airlines sit on an extraordinary amount of valuable data. Yet it lives across systems that were never designed to work together. Read more Removing the Friction: How Architecture Drives Delivery Airlines face friction in several forms...Removing the friction means addressing the structure that creates these slowdowns. Read more Offer & Order: Built Right. Designed to Deliver. These design principles became our guardrails - not constraints that slowed us down, but clarity that let us move faster. Read more IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing Creating a seamless, personalized experience for customers, allowing them to make all their travel purchases in one order. Read more View Resources Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Fran Riyadh Air Customer Story | Creating the First Digitally Native Airline | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube FLYR & Riyadh Air A joint vision for the future of air travel FLYR and Riyadh Air are launching the world’s first digitally native airline—built entirely on modern retailing technology—and redefining what’s possible for the industry. Ready to get started? Book a demo to see the impact modern retailing can have on your airline. Get started FLYR has partnered with Riyadh Air to chart a new course for the airline industry—one defined by modern retailing, seamless digital experiences, and a clean break from legacy constraints. This collaboration brings together two organizations with a bold ambition: to transform how airlines engage with travelers—delivering greater flexibility, broader access, and more personalized travel at every touchpoint. Launching the world’s first digitally native airline Together with FLYR, Riyadh Air is building its operations entirely on modern retailing technology—making it the first airline designed from day one to operate as a true digital native. With this foundation, FLYR and Riyadh Air are setting a new benchmark for what airlines can deliver when freed from the limitations of legacy systems. “Our partnership with FLYR empowers us to harness the latest technologies to deliver a truly personalized and seamless travel experience, exceeding expectations at every step of the journey and offering our guests a virtually unlimited range of options at every touchpoint.” – Tony Douglas, CEO, Riyadh Air Built on the FLYR Offer & Order Management System Together with FLYR, Riyadh Air is building its operations entirely on modern retailing technology—making it the first airline designed from day one to operate as a true digital native. With this foundation, FLYR and Riyadh Air are setting a new benchmark for what airlines can deliver when freed from the limitations of legacy systems. The FLYR Offer & Order Management System is the backbone of Riyadh Air’s modern retailing initiative. Built natively on IATA’s NDC and ONE Order standards, it’s the engine powering a seamless, modern traveler experience—all with zero reliance on legacy systems. With FLYR’s Offer & Order Management System, Riyadh Air unlocks an entirely new way of retailing for the airline industry: Dynamic, personalized offers: Leverage real-time data to generate tailored offers for each traveler, bundling flights, ancillaries, and third-party content based on context, preferences, and trip intent. Mixed itineraries, one order: Support multiple travelers on different routes, cabins, or travel dates in a single order–providing flexibility that traditional PNRs can’t provide. Third-party content, fully integrated: From trains to taxis to tours, Riyadh Air can bundle and price intermodal and third-party products in a single offer and fulfill them in a single order, driving both revenue and loyalty. Channel-agnostic servicing: Orders can be accessed and serviced across any channel—online, call center, airline partners, or travel agents—without creating fragmentation. Shopping cart: Travelers can build, manage, and save their trip over time—combining flights, ancillaries, and third-party products in a single, seamless flow. Learn more about our full range of modern retailing solutions for airlines. FLYR + Riyadh Air Riyadh Air runs on FLYR Offer & Order A world-first reference for modern airline retailing at network scale. Ready to get started? Book a demo to see the impact modern retailing can have on your airline. Get started Riyadh Air operates with a modern Offer & Order architecture at the core of its commercial operations – replacing tickets, fragmented records, and legacy constraints with a single, unified order. Powered by FLYR, this implementation establishes a new reference point for modern airline retailing at network scale. At a glance World’s first Offer & Order network airline ONE Order-based architecture Dynamic offers and unified shopping cart Single order across the full journey Modular, multi-vendor ecosystem A new airline built for modern retailing As a new national carrier, Riyadh Air had a rare opportunity: design its commercial platform without legacy retailing constraints, while still operating at full-service network scale . From the start, the goal was clear: operate like a modern retailer, not a ticketing system. “We had an incredibly ambitious vision: to launch a premium airline from the ground up, in a way no other airline has ever been created. FLYR has designed and delivered a platform that can quickly adapt and scale to our needs and pushes the boundaries of what airline retailing can be.” – Tony Douglas, CEO, Riyadh Air Offer & Order as the foundation Riyadh Air chose FLYR Offer & Order as the foundation of its commercial operations, enabling: Dynamic offers instead of static, pre-filed fares and products A single order instead of PNRs, tickets, and EMDs Modular systems that evolve as the airline grows Together, these capabilities establish a new reference model for modern airline retailing. What travelers experience Modern shopping with a real cart Dynamically assembled offers and bundles One order across the entire journey lifecycle Simpler servicing for changes, upgrades, and disruptions Designed to expand beyond flights over time Plan trips using Shopping Cart One of the most prominent customer-facing features enabled by FLYR Offer & Order is the Shopping Cart, familiar to all modern e-commerce platforms and now available for airlines. Learn more about Shopping Cart Customers who are not ready to buy or want to explore multiple options can add trips to their cart. Cart can be used to compare multiple options, showing the latest available pricing. Customer can check out quickly and easily thanks to saved preferences and personal details. How the ecosystem is structured Riyadh Air’s Offer & Order implementation brings together multiple systems within a modular architecture designed for flexibility, scale, and long-term evolution. Download now A reference for the industry While many airlines are only beginning their Offer & Order transition, Riyadh Air provides a concrete example of what a fully native model looks like at network scale. “As we introduce new features and expand what’s possible, we’re establishing new standards for what travelers should expect. If this raises the bar for the industry, even better.” – Abe Dev, VP Digital Technology and Innovation, Riyadh Air Explore what’s possible with FLYR Offer & Order Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Shopping Cart The foundation of modern airline retailing A persistent, omnichannel cart that lets travelers build multi-product itineraries—flights, ancillaries, and third-party services—powering seamless shopping, bundling, and servicing. Learn more Marketplace From airline to full travel retailer Expand the airline storefront by Marketplace, Offer Creation and Merchandising for Airlines | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Marketplace Sell the trip, not just the seat. Flights are just 15% of travel spend. FLYR Marketplace helps your airline capture the rest, turning third-party content into first-party revenue through one seamless platform. Book a demo Go beyond the flight Travelers spend trillions elsewhere, while airlines fight for razor-thin ticket margins. Flights = 15% of global travel spend. The other 85%? Not yours. FLYR Marketplace changes that. It puts your airline at the center of the journey—more revenue, stronger loyalty, and one place for travelers to plan their trip. Travelers want more than a ticket The first thing travelers buy is the flight—and Marketplace helps you capture the rest as the one-stop shop for the whole journey. 45% of travelers (and 50% of Gen Z) want to book their entire trip in one place.* 60% say they’d add a hotel when buying a flight if the option was offered.* 70% of Gen Z book bundles frequently.* Dynamic packaging can deliver 10-20% revenue uplift via better conversion and bigger baskets.* * McKinsey Solving the headaches of non-air retailing Messy supplier and channel integrations Complex payments and settlements Orders scattered across systems Fragmented servicing that frustrates both travelers and service teams The solution Marketplace fixes this with plug-and-play retailing that takes the pain out of adding, selling, and servicing non-air products. What you gain with Marketplace Expand margins Capture the high-margin 85% of spend beyond flights. Own the traveler Keep customers booking with you, building loyalty and lifetime value. Elevate the experience Personalize, reward, and service with one customer view. Scale with confidence Start small, grow to full marketplace retailing. Stay in control Decide what’s sold, how it’s packaged, and where it’s offered. Move fast Contract and launch new content without IT bottlenecks. Passengers who make ancillary purchases aren't just revenue boosters for the airline, they're nearly 3x more profitable. – McKinsey Margins that make your CFO smile Selling a flight earns airlines ~$7 profit on average.* Selling a hotel, insurance, or even eSIM? The same, or more. And you don’t have to operate the service. Book a demo *Based on IATA 2025 forecast 3.6% net margin (~$7 per passenger) Profit by Product *Based on IATA 2025 forecast 3.6% net margin (~$7 per passenger) Drive revenue at every step of the journey. Travelers make dozens of decisions between booking and boarding. FLYR Marketplace helps your airline turn each one into high-margin revenue, from hotels and tours to eSIMs and airport services. Hotel Stay At flight purchase Traveler completes their booking with a hotel, unlocking $25 in commission. Incremental profit: $25 Incremental profit: $25 Day Tour One week before departure In trip-planning mode, traveler adds a local experience, adding $10 more profit. Incremental profit: $35 Incremental profit: $35 Airport fast track One day before departure Preparing for a 7am flight, traveler adds fast track access, adding $4 in profit. Incremental profit: $39 Incremental profit: $39 eSim card Before takeoff Traveler adds local data plan with one click while boarding, adding $7 in pure-margin profit. Incremental profit: $46 Incremental profit: $46 Hotel transfer Upon arrival Upon arrival, traveler books a private transfer to their hotel, adding $2 in profit. Incremental profit: $48 Incremental profit: $48 Five contextualized offers. Six times the profit. One loyal customer. One platform. Any product. Every channel. Marketplace is built on FLYR’s Offer & Order system, giving airlines a faster, simpler way to retail more. Unified catalog Flights, hotels, transfers, tours, events, all managed the same way. Supplier onboarding Add partners in weeks, not months with plug-and-play activation and developer tools. Omnichannel retailing Sell across your .com, app, agents, or indirect channels—all connected. Shopping cart Start trips anywhere—flight, hotel, or experience—and build the rest around it in one seamless order. Seamless servicing One order with consistent policies so travelers always know where to go when plans change. Frictionless payments One checkout, flexible settlement, and loyalty points payment options. Unlike bolt-on competitors, FLYR Marketplace is natively integrated with our Offer & Order core. One platform, one data model, and one customer view. Modernize on your terms Marketplace is modular, Offer & Order compliant, and PSS-compatible. Activating new content is as simple as selecting a supplier. No complex IT projects. No rip-and-replace. No disruption. Explore the Riyadh Air story Ready to transform airline retail? Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy Offer and Order Solutions for Modern Airline Retailing | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Offer & Order: Designed to Deliver Modular airline retailing—value in quarters, not years. Learn more Modern retailing, legacy compatible FLYR bridges the gap between legacy systems and a new era of airline retail. Our platform enables you to sell smarter, serve customers better, and reduce legacy dependence on your own terms. Deliver the experiences travelers expect FLYR gives airlines the power to offer seamless, personalized shopping across flights, stays, experiences, and more. Our real-time retailing capabilities drive revenue, reduce costs, and cut through legacy constraints—empowering teams to move faster and innovate freely. Learn more about FLYR Offer & Order FLYR Offer & Order FLYR Offer & Order gives airlines the flexibility to modernize retail without a full system replacement. Layered on top of the PSS, our platform powers smarter selling, better servicing, and a connected retail experience. Explore Offer & Order Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Shopping Cart The foundation of modern airline retailing A persistent, omnichannel cart that lets travelers build multi-product itineraries—flights, ancillaries, and third-party services—powering seamless shopping, bundling, and servicing. Learn more Marketplace From airline to full travel retailer Expand the airline storefront by dynamically bundling flights with hotels, ground transport, activities, and more—all in one seamless experience and unified order. Learn more Seamless Servicing Complex changes made simple Unify and enable self-servicing of all post-booking actions so every trip stays in sync across air, non-air, and partners. Learn more Personalized Offers Personalized offers, optimized margins — in real-time AI-driven pricing and bundling that delivers contextual, margin-optimized offers in real-time and across any channel—with no filed fare ladders. Learn more Cross-Airline Retailing Powering seamless airline partner commerce Sell and service partner airline content in a single cart—combining flights and ancillaries, with shared loyalty benefits and automated settlement. Learn more Trusted By Our customers FLYR is proud to support many of the world’s top airlines, delivering experiences travelers expect. Learn more Featured resources Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more FLYR Expands Two-Year Presence and Major Investment in Saudi Arabia with Regional Headquarters Permanent presence follows successful embedded partnership that demonstrates potential for modernizing travel retail across Saudi Arabia. Read more IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing Creating a seamless, personalized experience for customers, allowing them to make all their travel purchases in one order. Read more Virgin Atlantic Turns to FLYR for Ancillary Revenue Management Using FLYR's AI-powered Ancillary Revenue Management, Virgin Atlantic has experienced more than a 10 percent uplift in seating revenues, while putting passengers first with optimal seat pricing and zoning. Read more FLYR Unveils Offer & Order Management System to Revolutionize Airline Retailing With FLYR Offer & Order Management System, airlines now have the power to deliver a modern digital retailing experience. Read more FLYR Soars With Skift Idea Award Win FLYR wins 2024 Skift idea award for pioneering technology driving modern retailing and enhancing the traveler experience Read more View Resources Backed By Our investors FLYR is backed by leading, industry-experienced investors, and has raised over $500m in capital to-date to scale its product offerings around the globe. FLYR in Action Book a demo with FLYR See how FLYR Offer & Order powers modern retailing, eliminates legacy barriers, and unlocks the freedom to innovate. Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Resources / FLYR Updates / Partnerships / IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing We’re excited to announce that IBM Consulting and FLYR are combining IBM’s world-class transition and systems integration and FLYR’s foundational airline retailing technologies to offer a seamless, personalized experience for customers, allowing them to make all their travel purchases in one order. Together, IBM and FLYR plan to create a pathway for airline clients from legacy systems to the modern, interconnected and dynamic experiences that customers now demand. By delighting customers we can drive sustainable growth for airlines. “The airline industry is shifting toward a retail-oriented model, using an order-based platform that mirrors the flexibility of top e-commerce companies. Partnering with FLYR, we’re helping airlines lead this transformation,” said Dee Waddell, Global Industry Leader, Consumer, Travel & Transportation Industries, IBM Consulting. “FLYR’s innovative platform, paired with IBM Consulting’s expertise, enables a seamless retail experience for travelers, modernizing airline infrastructure, improving efficiency, and unlocking new revenue opportunities.” “Combining IBM Consulting’s proven and deep expertise in helping airlines evolve with FLYR’s open and modular technology foundation for airline retailing, we unlock fast-paced innovation for our airline customers,” said Alex Mans, CEO of FLYR. “As we continue to help airlines adopt modern digital retailing solutions, it is important that we integrate fully with the vast technology ecosystem that supports an airline.” For airlines that elect to work with both FLYR and IBM Consulting, this collaboration can bring several key benefits: Transition Management Expertise: Leveraging IBM’s vast experience in orchestrating complex system transitions alongside FLYR’s cutting-edge retailing technology, airlines can smoothly transition from outdated legacy systems to an advanced Offer and Order Management System (OOMS) and Digital Customer Experience without disrupting operations. Flexible and Scalable Solutions: Bringing together IBM’s deep technology integration capabilities and FLYR’s open and modular approach to introducing new technology, we can provide airlines with solutions that scale and adapt to evolving customer expectations at whatever pace an airline desires. Comprehensive System Integration: As an experienced systems integrator, IBM Consulting can ensure alignment and coordination among multiple vendors, with FLYR technology powering the software orchestration between them. By bridging legacy systems with modern solutions through FLYR’s retailing technology and IBM’s expertise in systems integration, airlines clients can more smoothly transition to a future where customer expectations are finally exceeded. This collaboration empowers airlines to maintain operational continuity, enhance the traveler experience, and achieve sustainable growth while practically accelerating their digital transformation. FLYR Unlocking freedom to innovate Published October 1, 2024 Read Time 2 minutes Airlines Partnerships Share on social Similar articles Offer & Order Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more Hospitality FLYR Hospitality Announces New Alliance Partnership with Preferred Hotels & Resorts, the World’s Largest Independent Hotel Brand FLYR Hospitality named the exclusively recommended provider of RMS and BI solutions for Preferred Hotels & Resorts' global portfolio. Read more Offer & Order Building for an AI World: The Architecture Behind Autonomy Being "AI-ready" means exposing services autonomous systems can use without breaking state, losing context, or forcing everything through a human-shaped path. Read more FLYR in Action Book a demo with FLYR Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy Offer and Order Solutions for Modern Airline Retailing | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Offer & Order: Designed to Deliver Modular airline retailing—value in quarters, not years. Learn more Modern retailing, legacy compatible FLYR bridges the gap between legacy systems and a new era of airline retail. Our platform enables you to sell smarter, serve customers better, and reduce legacy dependence on your own terms. Deliver the experiences travelers expect FLYR gives airlines the power to offer seamless, personalized shopping across flights, stays, experiences, and more. Our real-time retailing capabilities drive revenue, reduce costs, and cut through legacy constraints—empowering teams to move faster and innovate freely. Learn more about FLYR Offer & Order FLYR Offer & Order FLYR Offer & Order gives airlines the flexibility to modernize retail without a full system replacement. Layered on top of the PSS, our platform powers smarter selling, better servicing, and a connected retail experience. Explore Offer & Order Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Shopping Cart The foundation of modern airline retailing A persistent, omnichannel cart that lets travelers build multi-product itineraries—flights, ancillaries, and third-party services—powering seamless shopping, bundling, and servicing. Learn more Marketplace From airline to full travel retailer Expand the airline storefront by dynamically bundling flights with hotels, ground transport, activities, and more—all in one seamless experience and unified order. Learn more Seamless Servicing Complex changes made simple Unify and enable self-servicing of all post-booking actions so every trip stays in sync across air, non-air, and partners. Learn more Personalized Offers Personalized offers, optimized margins — in real-time AI-driven pricing and bundling that delivers contextual, margin-optimized offers in real-time and across any channel—with no filed fare ladders. Learn more Cross-Airline Retailing Powering seamless airline partner commerce Sell and service partner airline content in a single cart—combining flights and ancillaries, with shared loyalty benefits and automated settlement. Learn more Trusted By Our customers FLYR is proud to support many of the world’s top airlines, delivering experiences travelers expect. Learn more Featured resources Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more FLYR Expands Two-Year Presence and Major Investment in Saudi Arabia with Regional Headquarters Permanent presence follows successful embedded partnership that demonstrates potential for modernizing travel retail across Saudi Arabia. Read more IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing Creating a seamless, personalized experience for customers, allowing them to make all their travel purchases in one order. Read more Virgin Atlantic Turns to FLYR for Ancillary Revenue Management Using FLYR's AI-powered Ancillary Revenue Management, Virgin Atlantic has experienced more than a 10 percent uplift in seating revenues, while putting passengers first with optimal seat pricing and zoning. Read more FLYR Unveils Offer & Order Management System to Revolutionize Airline Retailing With FLYR Offer & Order Management System, airlines now have the power to deliver a modern digital retailing experience. Read more FLYR Soars With Skift Idea Award Win FLYR wins 2024 Skift idea award for pioneering technology driving modern retailing and enhancing the traveler experience Read more View Resources Backed By Our investors FLYR is backed by leading, industry-experienced investors, and has raised over $500m in capital to-date to scale its product offerings around the globe. FLYR in Action Book a demo with FLYR See how FLYR Offer & Order powers modern retailing, eliminates legacy barriers, and unlocks the freedom to innovate. Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy Resource Hub, Insights for Airlines and Hospitality | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Resources News & updates Offer & Order Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline’s position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more Topic Airlines FLYR Updates Hospitality News Tech Blog Category Hospitality 3 minutes Read Precision-Led Marketing: Using Forecast Intelligence to Build Visibility Where It Counts FLYR Hospitality powers Triptease Auto Date Boost with precision forecasting, directing marketing spend to the dates that need it most. Read more Offer & Order 8 minutes Read Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more Hospitality 3 minutes Read FLYR Hospitality Announces New Alliance Partnership with Preferred Hotels & Resorts, the World’s Largest Independent Hotel Brand FLYR Hospitality named the exclusively recommended provider of RMS and BI solutions for Preferred Hotels & Resorts' global portfolio. Read more Offer & Order Building for an AI World: The Architecture Behind Autonomy Being "AI-ready" means exposing services autonomous systems can use without breaking state, losing context, or forcing everything through a human-shaped path. Read more Offer & Order Data You Can Work With: Why Volume Means Nothing Without Structure Airlines sit on an extraordinary amount of valuable data. Yet it lives across systems that were never designed to work together. Read more Press Release FLYR Appoints Andy Kidd as Chief Commercial Officer The travel technology veteran brings two decades of airline industry expertise and deep Offer & Order knowledge to lead customer acquisition and the management of strategic accounts. Read more Offer & Order Removing the Friction: How Architecture Drives Delivery Airlines face friction in several forms...Removing the friction means addressing the structure that creates these slowdowns. Read more Offer & Order FLYR and Travel in Motion Publish Lessons from the Front Line of Airline Modernization Modern Airline Retailing is no longer a theory. Airlines are moving from design to delivery, facing the real challenges of modernization. Read more Press Release FLYR Expands Two-Year Presence and Major Investment in Saudi Arabia with Regional Headquarters Permanent presence follows successful embedded partnership that demonstrates potential for modernizing travel retail across Saudi Arabia. Read more FLYR in Action Book a demo with FLYR Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy Partners, Supporting Offer and Order Transformation | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Partners Trusted hands for digital transformation FLYR partners with leading consultancies and system integrators to accelerate and support our mission to unlock freedom to innovate for the travel industry. For Airlines Strategic Partners With decades of experiences, a deep understanding of FLYR’s products, and scale to meet even the most complex challenges, our strategic partners can help make your digital transformation a reality. Latest announcements Featured Partner “We are thrilled to partner with FLYR to empower airlines with the agility needed to thrive in today’s rapidly evolving digital landscape.” - Dee Waddell IBM Global Managing Director for Travel & Transportation Industries Partnerships IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing Creating a seamless, personalized experience for customers, allowing them to make all their travel purchases in one order. Learn more FLYR in Action Book a demo with FLYR Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy Offer and Order Platform, Foundation for Modern Airline Retailing | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube FLYR Offer & Order Powering the future of airline retailing, today. Leading the shift to modern retailing, FLYR helps airlines break free from legacy constraints and unlock new revenue. Video Enable seamless travel experiences Give travelers the freedom to book, modify, and customize their journeys effortlessly. With modern retailing, airlines can deliver flexibility, expand access, and create personalized experiences at every touchpoint. Deliver value in quarters, not years FLYR Offer & Order gives airlines the flexibility to modernize retail without a full system replacement. Layered on top of your PSS, our platform powers smarter selling, better servicing, and a connected retail experience. Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Shopping Cart The foundation of modern airline retailing A persistent, omnichannel cart that lets travelers build multi-product itineraries—flights, ancillaries, and third-party services—powering seamless shopping, bundling, and servicing. Learn more Marketplace From airline to full travel retailer Expand the airline storefront by dynamically bundling flights with hotels, ground transport, activities, and more—all in one seamless experience and unified order. Learn more Seamless Servicing Complex changes made simple Unify and enable self-servicing of all post-booking actions so every trip stays in sync across air, non-air, and partners. Learn more Personalized Offers Personalized offers, optimized margins — in real-time AI-driven pricing and bundling that delivers contextual, margin-optimized offers in real-time and across any channel—with no filed fare ladders. Learn more Cross-Airline Retailing Powering seamless airline partner commerce Sell and service partner airline content in a single cart—combining flights and ancillaries, with shared loyalty benefits and automated settlement. Learn more Built for What's Next Designed for scale FLYR Offer & Order lets airlines build tomorrow without breaking today, enabling new capabilities alongside legacy systems for faster value and lower risk. Flexibility Empower travelers with a shopping experience as dynamic as their plans. Easily modify bookings, bundle products, and adjust travel details without complexity. Access Everything in one place – tickets, ancillaries, and third-party services – under a single order. No more disconnected transactions, just a unified, intuitive experience. Personalization AI-driven insights enable airlines to deliver tailored offers, relevant recommendations, and timely engagement, increasing both customer satisfaction and revenue. FLYR Offer & Order Offer, Order, and the platform to Connect to anything FLYR Offer The intelligence behind every offer FLYR Offer equips airlines with the power to dynamically create, manage, and price personalized products that drive conversion and unlock total revenue. Jump to products FLYR Order Order management without legacy limits FLYR Order gives airlines complete control over every order – from creation to servicing, and settlement – enabling smarter operations, real-time inventory management, and better customer experiences. Jump to products FLYR Connect Modern retailing, plugged into any system FLYR Connect ensures airlines can sell, distribute, and integrate across channels and partners, while maintaining compatibility with legacy infrastructure. Jump to products Learn more FLYR & Riyadh Air: A joint vision for the future of air travel FLYR and Riyadh Air are launching the world’s first digitally native airline – built entirely on modern retailing technology – and redefining what’s possible for the industry. Read the customer story Built for flexibility A fully-modular ecosystem FLYR Offer & Order lets airlines modernize retailing on their terms, enabling new capabilities alongside legacy systems for faster value and lower risk. Offer Offer Engine Crafts personalized, dynamic offers that boost conversion, revenue, and the traveler experience. Product Catalog Launch products in minutes and bundle airline and third-party content for richer experiences. Pricing Engine Optimizes prices across channels, partners, and legacy systems using real-time insights. Revenue Optimization Simplifies complex yield decisions with automated workflows that drive margin and efficiency Order Order Management Provides ONE Order-based storage for seamless journeys and simplified processes. Stock Keeper Manages inventory of all products in real-time, enabling dynamic capacity adjustments. Customer Service Portal Equips agents with tools to manage customer needs fast, boosting loyalty and revenue. Legacy Translator Bridges legacy and modern systems, enabling modern retailing without delays or disruptions. Connect Marketplace Integrates third-party products into the airline ecosystem for seamless retailing and servicing. NDC Supports indirect and B2B/T retailing with fast integration, better control, and lower costs. Retail APIs Provides a developer-first toolkit to power the next generation of airline retailing. Trusted by Leading airlines FLYR is proud to support many of the world’s top airlines, delivering experiences travelers want. FLYR in Action Book a demo with us Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Get started Resources Featured resources Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more Building for an AI World: The Architecture Behind Autonomy Being "AI-ready" means exposing services autonomous systems can use without breaking state, losing context, or forcing everything through a human-shaped path. Read more Data You Can Work With: Why Volume Means Nothing Without Structure Airlines sit on an extraordinary amount of valuable data. Yet it lives across systems that were never designed to work together. Read more Removing the Friction: How Architecture Drives Delivery Airlines face friction in several forms...Removing the friction means addressing the structure that creates these slowdowns. Read more Offer & Order: Built Right. Designed to Deliver. These design principles became our guardrails - not constraints that slowed us down, but clarity that let us move faster. Read more IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing Creating a seamless, personalized experience for customers, allowing them to make all their travel purchases in one order. Read more View Resources Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Fran Events for Airlines and Hospitality, Meet the FLYR Team | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube FLYR Events Find us at upcoming events around the world. 11 Mar Airlines IATA AGM Location | Date | Booth Number Here is a description for the carousels. Isn’t that neat! Register Now 11 Mar Airlines IATA AGM Location | Date | Booth Number Here is a description for the carousels. Isn’t that neat! Register Now 11 Mar Airlines IATA AGM Location | Date | Booth Number Here is a description for the carousels. Isn’t that neat! Register Now Where to find us Explore FLYR events Industry Airlines Hospitality Region Americas Asia Pacific Europe Middle East/Africa 06 Jun Airlines IATA Annual General Meeting (AGM) Rio de Janeiro, Brazil June 6-8, 2026 Booth #1 Join us in Rio de Janeiro, Brazil, where IATA AGM and World Air Transport Summit come together as the industry’s most authoritative event. During this week airline leaders connect to formalize industry positions, set IATA’s strategic agenda, and look in-depth at critical industry issues. Learn More 16 Jun Airlines IATA Offers and Orders Forum Geneva, Switzerland June 16-17, 2026 FLYR is excited to join our colleagues aligned with the industry vision for a world of Offers and Orders. This Forum provides a platform for airlines and their IT providers with notable advancements on the journey to Offers and Orders, to align in their transition and explore viable pathways forward, away from legacy artifacts, systems, and processes. Learn More 21 Sep Airlines T2RL Engage London, UK September 21-23, 2026 Join us in London at T2RL Engage 2026. This event brings together leaders from airlines, technology suppliers, and travel sellers to share market intelligence, innovation, and best practices on this first stage in the digital evolution to Offer and Order. Learn More 13 Oct Airlines World Aviation Festival Lisbon, Portugal October 13-15, 2026 Join us in Lisbon on October 13-15 for the 2026 World Aviation Festival. With over 4,500 attendees and 600+ speakers, this year’s event brings together the world’s leading airlines, airports, and top executives driving innovation in software, services, marketing, and distribution. It’s where the future of aviation is shaped. Learn More Where we’ve been Explore past events Industry Airlines Hospitality Region Americas Asia Pacific Europe Middle East/Africa 25 Mar Airlines Aviation Festival Asia Singapore March 25-26, 2026 Booth #G19 Join FLYR at Aviation Festival Asia, the region’s most important aviation technology conference and exhibition. We are excited to join our peers for two days of networking and sessions discussing customer experience, retail, AI/ML, revenue management, LCCs, distribution and much more. Learn More 05 Nov Airlines IATA World Passenger Symposium (WPS) Istanbul, TUR November 5-6, 2025 Join us at IATA World Financial Symposium and IATA World Passenger Symposium event in Istanbul where airline retailing, passenger experience, and finance unite to create a dynamic venue for strategic exploration, actionable insights, and transformative innovation. Learn More 28 Apr Airlines Hospitality Arabian Travel Market Dubai, UAE April 28 - May 1, 2025 Hall 3, Booth #TT3040 FLYR is excited to return to Dubai for Arabian Travel Market 2025 as a Bronze sponsor. Join us April 28 – May 1 for a transformative journey with the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”. Learn More 17 Sep Airlines Hospitality Skift Global Forum New York City, NY September 17-19, 2024 Join us in New York City for two days of thoughtful discussions, insightful presentations, and world-class networking with top CEOs and leaders from across the travel industry. Learn More 11 Jun Airlines Future Travel Experience (FTE) Ancillary & Retailing Dublin, Ireland June 11-13, 2024 Booth #B21 Join us in Dublin Ireland June 11-13 at the FTE Ancillary & Retailing conference, “Customer-Centric Innovation,” for unparalleled learning and a platform showcasing progressive new approaches worldwide, to inspire radical new business models and new ways of thinking. Learn More 15 May Airlines Aviation Festival Americas Miami, FL May 15-16, 2024 Booth #200 Join us at Aviation Festival Americas 2024 where you will hear from some of the most influential voices in the industry across 8 dedicated conference tracks. Aviation Festival Americas is a place where innovation and expertise is showcased, solutions are found and learning is done. Learn More FLYR in Action Book a demo with FLYR Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy Privacy and cookie policy | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Privacy policy Privacy and Cookie Policy Last Updated: June 23, 2022 Introduction At FLYR, Inc., we care about your privacy and want you to be familiar with how we collect, use and share information. This Privacy and Cookie Policy (the “Policy”) describes our practices in connection with the Personal Data that we collect, use and share through the FLYR’s website (currently available at flyrlabs.com) and any successor website, on both desktop and mobile web browsers (the “Website”); and through HTML-formatted email messages that we send to you. By providing Personal Data to us, you agree to the terms and conditions of this Policy and to us collecting, holding, using and disclosing your Personal Data in accordance with it. This Privacy and Cookie Policy is provided in a layered format so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this Privacy and Cookie Policy. The Data We Collect About You How Your Personal Data is Collected Cookies Pixel Tags Do Not Track Signals Using Your Personal Data Sharing Your Personal Data Aggregated/Anonymous Data Third Party Sites International Data Transfer Security Retention Our Policy on Children Sensitive Personal Data Your Rights Complaints Contact Information Glossary It is important that you read this Privacy and Cookie Policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy and Cookie Policy supplements other notices and privacy policies and is not intended to override them. Particularly Important Information Who We Are: FLYR is made up of different legal entities, details of which can be found below: FLYR, Inc. 160 Spear St, San Francisco, CA 94105 USA FLYR Poland sp z o.o. Pana Tadeusza 2 Kraków, Poland 30-727 FLYR Netherlands B. V. Westermarkt 2 1016 DV Amsterdam, Netherlands This Privacy and Cookie Policy is issued on behalf of FLYR, Inc. so when we mention “FLYR”, “FLYR Labs”, “we”, “us” or “our” in this Privacy and Cookie Policy, we are referring to the relevant company in the FLYR, Inc. group responsible for processing your data. For purposes of applicable data protection legislation, the data controller of your Personal Data is: FLYR, Inc. 160 Spear St San Francisco, CA 94105 USA Contact Details: If you have any questions about this Privacy and Cookie Policy, including any requests to exercise your rights, you may contact us at: Attn: Compliance Team FLYR, Inc. 160 Spear St San Francisco, CA 94105 USA [email protected] Changes to this Policy: We will post any modifications or changes to the Policy on our website. We reserve the right to modify the Policy at any time, so we encourage you to review it frequently. The “Last Updated” legend above indicates when this Policy was last changed. It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. 1. The Data We Collect About You As used in this Policy, “Personal Data” includes (i) any information which, either alone or in combination with other information we hold about you, identifies you as an individual, including, for example, your name, email address and telephone number; or (ii) an opinion about an identified individual or an individual who can be reasonably identified from the opinion, regardless of whether such opinion is true. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of Personal Data about you which we have grouped together as follows: Identity Data includes first name, last name, username or similar identifier, title, or social media account ID. Contact Data includes billing and/or physical address, email address and telephone numbers. Employment Data includes data about your professional life such as Curriculum Vitae or cover letter. Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences. Technical Data includes internet protocol (IP) address, your Media Access Control (MAC) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, your interactions with our Website, and other technology on the devices you use to access this Website. Usage Data includes information about how you use our Website. 2. How Your Personal Data is Collected We collect information about you in the following ways: Information You Give Us Directly. This includes: Identity and Contact Data you provide to us when you correspond with us by phone, email or otherwise; and Marketing and Communications Data, such as your preferred means of communicating with us, when you voluntarily provide it. Information We Receive from Social Networking Sites. Our Website include(s) interfaces that allow you to connect with social networking sites (each a “SNS”). If you connect to a SNS through our Services, you authorize us to access, use and store the information that you agreed the SNS could provide to us based on your settings on that SNS. We will access, use and store that information in accordance with this Policy. You can revoke our access to the information you provide in this way at any time by amending the appropriate settings from within your account settings on the applicable SNS. Information We Receive from Other Sources. We may also collect information about you from the following other sources: Technical Data from analytics providers such as Google based in the United States; Identity and Contact Data from data brokers and aggregators. Identity and Contact Data from your friends and other people with whom you are connected on social media platforms; Identity and Contact Data from your friends and other people with whom you are connected on social media platforms; Information We Collect Automatically. We automatically collect Technical and Usage Data about you and your computer or mobile device when you access the Services from your computer or mobile device’s web browser. 3. Cookies What Are Cookies? We may collect information using “cookies”. Cookies are small data files stored on the hard drive of your computer or mobile device by a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on the Services. We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which are used only by us to recognize your computer or mobile device when it revisits the Services; and (2) thi Offer and Order Platform, Foundation for Modern Airline Retailing | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube FLYR Offer & Order Powering the future of airline retailing, today. Leading the shift to modern retailing, FLYR helps airlines break free from legacy constraints and unlock new revenue. Video Enable seamless travel experiences Give travelers the freedom to book, modify, and customize their journeys effortlessly. With modern retailing, airlines can deliver flexibility, expand access, and create personalized experiences at every touchpoint. Deliver value in quarters, not years FLYR Offer & Order gives airlines the flexibility to modernize retail without a full system replacement. Layered on top of your PSS, our platform powers smarter selling, better servicing, and a connected retail experience. Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Shopping Cart The foundation of modern airline retailing A persistent, omnichannel cart that lets travelers build multi-product itineraries—flights, ancillaries, and third-party services—powering seamless shopping, bundling, and servicing. Learn more Marketplace From airline to full travel retailer Expand the airline storefront by dynamically bundling flights with hotels, ground transport, activities, and more—all in one seamless experience and unified order. Learn more Seamless Servicing Complex changes made simple Unify and enable self-servicing of all post-booking actions so every trip stays in sync across air, non-air, and partners. Learn more Personalized Offers Personalized offers, optimized margins — in real-time AI-driven pricing and bundling that delivers contextual, margin-optimized offers in real-time and across any channel—with no filed fare ladders. Learn more Cross-Airline Retailing Powering seamless airline partner commerce Sell and service partner airline content in a single cart—combining flights and ancillaries, with shared loyalty benefits and automated settlement. Learn more Built for What's Next Designed for scale FLYR Offer & Order lets airlines build tomorrow without breaking today, enabling new capabilities alongside legacy systems for faster value and lower risk. Flexibility Empower travelers with a shopping experience as dynamic as their plans. Easily modify bookings, bundle products, and adjust travel details without complexity. Access Everything in one place – tickets, ancillaries, and third-party services – under a single order. No more disconnected transactions, just a unified, intuitive experience. Personalization AI-driven insights enable airlines to deliver tailored offers, relevant recommendations, and timely engagement, increasing both customer satisfaction and revenue. FLYR Offer & Order Offer, Order, and the platform to Connect to anything FLYR Offer The intelligence behind every offer FLYR Offer equips airlines with the power to dynamically create, manage, and price personalized products that drive conversion and unlock total revenue. Jump to products FLYR Order Order management without legacy limits FLYR Order gives airlines complete control over every order – from creation to servicing, and settlement – enabling smarter operations, real-time inventory management, and better customer experiences. Jump to products FLYR Connect Modern retailing, plugged into any system FLYR Connect ensures airlines can sell, distribute, and integrate across channels and partners, while maintaining compatibility with legacy infrastructure. Jump to products Learn more FLYR & Riyadh Air: A joint vision for the future of air travel FLYR and Riyadh Air are launching the world’s first digitally native airline – built entirely on modern retailing technology – and redefining what’s possible for the industry. Read the customer story Built for flexibility A fully-modular ecosystem FLYR Offer & Order lets airlines modernize retailing on their terms, enabling new capabilities alongside legacy systems for faster value and lower risk. Offer Offer Engine Crafts personalized, dynamic offers that boost conversion, revenue, and the traveler experience. Product Catalog Launch products in minutes and bundle airline and third-party content for richer experiences. Pricing Engine Optimizes prices across channels, partners, and legacy systems using real-time insights. Revenue Optimization Simplifies complex yield decisions with automated workflows that drive margin and efficiency Order Order Management Provides ONE Order-based storage for seamless journeys and simplified processes. Stock Keeper Manages inventory of all products in real-time, enabling dynamic capacity adjustments. Customer Service Portal Equips agents with tools to manage customer needs fast, boosting loyalty and revenue. Legacy Translator Bridges legacy and modern systems, enabling modern retailing without delays or disruptions. Connect Marketplace Integrates third-party products into the airline ecosystem for seamless retailing and servicing. NDC Supports indirect and B2B/T retailing with fast integration, better control, and lower costs. Retail APIs Provides a developer-first toolkit to power the next generation of airline retailing. Trusted by Leading airlines FLYR is proud to support many of the world’s top airlines, delivering experiences travelers want. FLYR in Action Book a demo with us Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Get started Resources Featured resources Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more Building for an AI World: The Architecture Behind Autonomy Being "AI-ready" means exposing services autonomous systems can use without breaking state, losing context, or forcing everything through a human-shaped path. Read more Data You Can Work With: Why Volume Means Nothing Without Structure Airlines sit on an extraordinary amount of valuable data. Yet it lives across systems that were never designed to work together. Read more Removing the Friction: How Architecture Drives Delivery Airlines face friction in several forms...Removing the friction means addressing the structure that creates these slowdowns. Read more Offer & Order: Built Right. Designed to Deliver. These design principles became our guardrails - not constraints that slowed us down, but clarity that let us move faster. Read more IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing Creating a seamless, personalized experience for customers, allowing them to make all their travel purchases in one order. Read more View Resources Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Fran Personalized Offers, Tailored Airline Merchandising | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Personalized Offers Right offer, right customer, right time. Turn every booking into a higher-value conversion. As the orchestrator, FLYR works with any partner input to deliver smarter, targeted offers travelers want. Book a demo Smarter offers, stronger margins Unlock incremental revenue AI-driven pricing replaces filed fare ladders, delivering margin-optimized fares and unlocking revenue airlines couldn’t capture before. Run data-driven experimentation Run pricing and bundling experiments. As the orchestrator, we blend multiple inputs to reveal strategies that boost conversion and profitability. Contextualize offers Match travelers with the right offer. FLYR orchestrates partner inputs — from Sabre IQ at Riyadh Air to others — for seamless booking experiences. Drive 3% more annual revenue IATA finds dynamic pricing and tailored offers can add more than 3% annual revenue, proving the measurable value of personalization at scale. Solutions Your control center: The backend that powers smarter offers and better decisions. KPI clarity at a glance AI dashboards track behavior, trends, and sales by segment so you know exactly what’s working and what’s not. Build meaningful segments Create traveler segments using rules like trip length, group size, or booking patterns to mirror real customer segments. Adapt to every market Tailor segment for each route or region, adjusting timing, content, and pricing to match local preferences. Test, learn, grow Run live A/B tests on bundles and offers to find what sells best and keep improving. What travelers see: The frontend that makes booking feel personal, seamless, and easy. 1. Traveler begins search A traveler enters trip details like origin, destination, and dates. 2. System personalizes search results The Offer Engine identifies traveler context, like trip purpose, market, or time of day, and pulls relevant content from the Product Catalog while the Dynamic Pricing Engine calculates optimal pricing. 3. Traveler selects an offer They see offers built and priced for them, bundled with the right extras. One look and they know which one to book. The right offer at the right moment Personalized, bundled offers can increase conversion rates by up to 2.5x compared to generic offers. (Expedia Group) Why it works: When packages match a traveler’s context, like budget, dates, and interests, friction and effort is removed, increasing the probability of conversion. Prices that move with demand Continuous pricing tied to real-time demand can deliver upwards of 2% more flight revenue and 10-15% ancillary revenue per passenger. (IATA, McKinsey) Why it matters: Smooth price adjustments capture additional revenue and avoid drop-off caused by sudden price jumps. Personalized Offers, built for a modular world Works in your environment Orchestrates seamlessly with your current offer, pricing, and merchandising systems, no matter the vendor. Mix and match capabilities Combine Personalized Offers with any partner inputs — like Sabre IQ at Riyadh Air — for a best-in-class retailing stack. Architected for tomorrow Built on IATA Offer & Order principles to evolve with industry standards and scale with your business needs. The proof is already here Leading airlines trust FLYR. See how the world’s first 100% Offer & Order-native airline, Riyadh Air, is revolutionizing airline retail with personalized offers that convert. Explore Riyadh Air’s story Ready to transform your airline retailing? Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy FLYR Expands Two-Year Presence and Major Investment in Saudi Arabia with Regional Headquarters | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Resources / News / Press Release / FLYR Expands Two-Year Presence and Major Investment in Saudi Arabia with Regional Headquarters FLYR Expands Two-Year Presence and Major Investment in Saudi Arabia with Regional Headquarters Technology leader celebrates its permanent presence in Riyadh following nearly two years of embedded partnership with Riyadh Air Regional HQ supports travel commerce transformation across Saudi Arabia, creating new opportunities for local talent RIYADH, Saudi Arabia, November 13, 2025 – FLYR, the leading provider of next-generation travel retailing technology known as ‘Offer & Order’, helping major airlines and travel suppliers become modern retailers, today announced the opening of its regional headquarters in Saudi Arabia, formalizing the company’s existing presence in the Kingdom. This milestone follows nearly two years of close collaboration with Riyadh Air, during which FLYR has deployed over 200 team members to support the airline’s launch as the world’s first full-service carrier operating without legacy technologies that hold it back. Since inception, FLYR has raised $500 million to accelerate its mission of modernizing travel commerce globally, investing much of that sum in its groundbreaking engagement with Riyadh Air and the foundation it will provide to other major airlines. The establishment of a regional headquarters in Riyadh reflects the company’s commitment to supporting Saudi Arabia’s Vision 2030 goals. The move positions FLYR to deploy its transformative technology across travel retailers in the Kingdom, enabling unified cross-selling and cross-servicing across travel, experiences, accommodations, and services. “Being embedded with Riyadh Air in the Kingdom has been nothing short of extraordinary,” said Alex Mans, Founder and CEO of FLYR, who recently attended the Future Investment Initiative conference in Riyadh. “At Riyadh Air, we’re not just building an airline-as incredible as that opportunity is-we’re contributing to Vision 2030’s transformation of the Kingdom and its tourism drive. Being part of a project of that scale and ambition is exhilarating for me and the whole team.” From a Pioneering Airline to Kingdom-wide Travel Ecosystem The Riyadh Air program represents the premier example of transforming airlines into modern retailers through Offer & Order technology spearheaded by IATA and now brought to life by FLYR. Unlike legacy airline systems that are limited to rigid, flight-only transactions, FLYR’s platform enables true retail flexibility and operational efficiency, allowing airlines to bundle products dynamically, personalize offerings, and create seamless customer experiences across all touchpoints. FLYR’s platform enables a unified shopping cart experience where travelers build complete journeys — selecting flights, choosing hotels, booking activities, and purchasing services from multiple providers — all within a single, embedded experience that requires no redirects to other brands or platforms. Airlines expand the scope of products they can sell, regional retailers gain access to customers during the booking flow, and travelers maintain one place to manage their entire trip and add services as needed throughout their journey. “This unified commerce approach has transformative potential for Saudi Arabia’s tourism sector,” added Mans. “Imagine a traveler booking a complete Saudi experience – flights on Riyadh Air, accommodations through local hospitality partners, cultural experiences through the Saudi Tourism Authority, and transportation services – accessed through a unified shopping cart that’s present wherever customers want to buy. That’s the future we’re building.” Partnering to Build Saudi Arabia as a Global Aviation Hub Evidencing FLYR’s commitment to Saudi Arabia’s transformation, CEO Alex Mans recently joined airline CEOs Ed Bastian of Delta Air Lines, Tony Douglas of Riyadh Air, and His Excellency Engr. Ibrahim Aiomar of Saudia for a private forum assembled by the Public Investment Fund (PIF). Hosted by PIF Senior Directors Raid bin Abdullah Ismail and Muhammad Ovais Yousuf, the meeting focused on the future of aviation and tourism in the country, coinciding with Delta’s announcement of new direct flights from the U.S. to Riyadh. Public Investment Fund Private Forum, Riyadh 2025 “The vision for Saudi Arabia’s aviation future is exceptionally bold and exciting,” said Rafat Ali, CEO of Skift, who moderated the session. “Bringing it to life will require exactly the kind of forward-thinking leadership we saw in that room. These are executives willing to challenge conventions and build something transformative.” Co-Location Has Accelerated Innovation and Delivery “There’s no substitute for being in the same room when you’re building something this transformative,” said Barry Rodgers, VP of Program Delivery at FLYR. “Working side-by-side with the Riyadh Air team every day allows us to move at the speed this project demands. We can solve challenges and pivot toward opportunities immediately. This level of collaboration and embedded partnership is what makes ambitious timelines achievable.” Tony Douglas, CEO of Riyadh Air, added: “At Riyadh Air, innovation is at the core of everything we do. We are not just launching an airline; we are launching a new era of air travel. Our partnership with FLYR empowers us to harness the latest technologies to deliver a truly personalized and seamless travel experience, exceeding expectations at every step of the journey and offering our guests a virtually unlimited range of options at every touchpoint.” Alex Mans, Founder & CEO of FLYR, on-stage with Tony Douglas, CEO of Riyadh Air at FII 2024 About FLYR FLYR is modernizing airline commerce as the technology leader in Offer & Order retailing. Its open, modular platform and proprietary Legacy Translator technology integrate seamlessly with existing systems, enabling airlines to innovate faster and deliver flexible, customer-centric retail experiences. Trusted by leading carriers worldwide, FLYR powers mission-critical retailing operations that define the future of travel. FLYR is seeking talented professionals from within Saudi Arabia, contributing to the Kingdom’s goals of developing local technology expertise and creating high-value career opportunities for Saudi nationals. FLYR Unlocking freedom to innovate Published November 13, 2025 Read Time 5 minutes Airlines Press Release Share on social Similar articles Offer & Order Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advant FLYR Unveils Offer & Order Management System to Revolutionize Airline Retailing | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Resources / News / Press Release / FLYR Unveils Offer & Order Management System to Revolutionize Airline Retailing FLYR Unveils Offer & Order Management System to Revolutionize Airline Retailing With FLYR Offer & Order Management System, airlines now have the power to deliver a modern digital retailing experience. San Francisco, CA – September 18, 2024 – FLYR, the technology company that unlocks freedom to innovate for the travel industry, today introduced its Offer & Order Management System (OOMS). Designed to put airlines back in control of their retail strategy and displace the legacy Passenger Service System (PSS), OOMS further enables airlines to streamline operations, increase revenue across all channels, and personalize customer experiences, marking the beginning of a new era for airline digital retailing. “We are excited to introduce our Offer & Order Management System, which represents a leap forward in the airline industry’s ability to manage and deliver highly flexible, efficient, and personalized offers to their customers,” said Cole Wrightson, Chief Product Officer at FLYR. “As we bring airlines into the future, they will remain compatible with legacy systems of the present and past, while being able to quickly react to consumer trends and redefine their relationship with users – and grow their bottom line.” Addressing Legacy Challenges For years, airlines have been stuck with outdated, fragmented systems that are costly to maintain and lack the flexibility required today – with more flights, more travelers, and greater expectations than ever. Airlines are often stuck orchestrating siloed data from hundreds of systems, resulting not only in costly infrastructure but a less-than-stellar customer experience. With FLYR, airlines can offer an Amazon-like shopping cart experience that is preserved across sessions and devices, handles flights and ancillaries in one place, can easily facilitate groups, support third party products right alongside the airline’s own, and far more. Now, airlines have a seamless and flexible retail platform – cutting down the launch time of new products like fare families, security fast track and a la carte add-ons, from months to minutes, while creating, distributing, fulfilling, and servicing orders that are easily tailored to every customer. “Airlines have long been constrained by technology that was never designed to meet the needs of today’s digital marketplace,” said Kartik Yellepeddi, VP of Product at FLYR. “With OOMS, we’re giving them the tools to drive innovation and lead the evolution in airline retailing.” What does it mean for the traveler? Now travelers have the flexibility to explore and access the products that matter to them, with personalization that makes them feel cared about. Travelers seeking a modern digital retailing experience will now experience three things: Flexibility with a shopping cart-like experience that makes booking and changing plans more convenient than ever. Access to everything travelers need for their complete trip – from products offered today like fares in ATPCO, bags, and extra legroom, to third-party integrations and non-air content like concert tickets, hotel stays, and transfers. Personalization that is powered by artificial intelligence (AI), giving every traveler a deeply personal, dynamic experience that learns from their preferences and history. FLYR OOMS: Open & Modular Digital Retailing Built on International Air Transport Association (IATA) open standards such as ONE Order and NDC, FLYR OOMS is modular, allowing airlines to better control their technology decisions and innovation. Recognizing the diverse needs across airlines – including full-service carriers – the comprehensive suite encompasses the following: Order Management System: A reliable and extensible system of record that stores order information based on IATA’s ONE Order philosophy, giving travelers a seamless travel experience with simplified processes behind the scenes. Offer Management System: Empowers airlines to create highly personalized and dynamic offers based on customer segmentation with AI taking into account the differences in passenger behavior, wants, and needs. Legacy Translator: Enables backward compatibility with systems that have yet to migrate to Offer & Order, unlocking airlines’ flexibility to innovate at their own pace and move away from the passenger service system (PSS) seamlessly. With Legacy Translator, airlines can unify Orders, as well as legacy artifacts such as passenger name records (PNRs) and tickets in one location. Product Catalog: Allows airlines to quickly expand their own product offering and introduce third-party offerings, like hotel accommodations, car rentals, and exclusive city tours, designing bundles that deliver unique travel experiences and brand consistency. Stock Keeper: Enables airlines to manage inventory of all products and services quickly and accurately. Now, airlines have the ability to better plan operations, dynamically adjust capacity, and scale. NDC Gateway: Extends modern retailing capabilities beyond direct channels to indirect and B2B channels including global distribution systems (GDS) and online travel agencies, driving lower distribution costs, consistent brand experiences, and customer loyalty. Today’s news follows a period of monumental growth for FLYR. In August, FLYR announced it raised $295M from WestCap, BlackRock, and other leading investors. Over the last 12 months, FLYR’s annualized recurring revenue grew by 290 percent. In 2023, FLYR was recognized as the “Best AI-Based Solution for Transportation” by the AI Breakthrough Awards, and saw significant growth for FLYR for Hospitality, its next-generation suite of AI-powered pricing optimization and analytics tools for hotel leaders. Products within OOMS are available individually or as part of the full suite offering. Airlines that want to revolutionize their retailing strategy can reach out here to schedule a personalized demonstration. About FLYR FLYR is a technology company that unlocks freedom to innovate for the travel industry – eliminating legacy constraints to enable real-time decision making and create the experiences travelers seek. Cloud native, FLYR leverages technologies including deep learning, an advanced form of AI. FLYR is helping airlines and hospitality businesses around the globe improve revenue performance, reduce cost, and modernize their e-commerce experience. Learn more at flyr.com. FLYR Unlocking freedom to innovate Published September 18, 2024 Read Time 5 minutes Airlines Offer & Order Press Release Share on social Similar articles Offer & Order Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advanta Seamless Servicing - Unified Order Servicing for Airlines | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube Seamless Servicing Seamless, unified servicing Unify every change, cancellation, and fulfillment in one order. 100% serviceability across every product, channel, and partner. Book a demo Better servicing drives better retailing Retailing fails when servicing is scattered across multiple systems. Changes take too long. Disruptions create rework. Simple add-ons become costly. Seamless Servicing centralizes every action in one order, creating one record for every product and partner. Airlines reduce operational drag and make it easier to grow retail revenue with clean, consistent service. What Seamless Servicing delivers Seamless Servicing unifies all post-booking actions so every trip stays in sync across air, non-air, and partners. Unified order management Single, connected servicing view across every product, channel, and partner. Self-service and agent tools One system supporting traveler self-service and complex call-center actions. Real-time synchronization Instant visibility across fulfillment, settlement, as well as accounting systems. Flexible, modular deployment Deploys alongside existing systems for faster time-to-value and lower risk. Ready for (AI) agents Modern servicing must support travelers, agents, and AI. That requires structured orders, clean data, and predictable rules. With every trip in one order: Agents resolve issues faster with accurate context. Travelers get instant, frictionless changes. AI agents automate safely. No guesswork, no broken flows. This is how airlines deploy intelligence without adding complexity. Servicing: From cost center to advantage Traveler benefits Manage every part of the journey in one place Avoid call-center loops and unnecessary handoffs Get faster, more reliable resolutions during disruptions Airline benefits Reduce servicing costs and revenue accounting overhead by up to 70% Improve agent productivity and turnaround times Capture more post-booking ancillary revenue Technology benefits ONE Order–native foundation designed for full interoperability API-first architecture for fast, flexible integration Modular rollout that supports hybrid and legacy environments Better servicing pays off Improving post-booking service quality drives measurable gains in efficiency, revenue, and loyalty. Improve recovery rates 33% of abandoned bookings are recovered when travelers can modify or complete purchases through self-service. (Econsultancy) Reduce servicing costs 70% reduction in servicing and revenue-accounting costs reported by airlines moving to unified order management. (IATA) Increase ancillary Revenue 25% increase in ancillary revenue when travelers are re-engaged through post-booking offers and disruption recovery. (Phocuswire) ONE Order at the core A single, structured order powers consistent servicing across all systems. Integration with NDC, GDS, and PSS through the Legacy Translator supports hybrid operation and safe migration without disruption. Proven in production Riyadh Air manages all post-booking servicing, including disruption recovery, through one unified order. It’s modern servicing, running at scale today. Explore the Riyadh Air story Ready to simplify servicing? Book a demo Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Francisco Amsterdam Krakow Barcelona Manizales London Riyadh ©2026 FLYR, Inc. All Rights Reserved. Privacy policy Offer and Order Platform, Foundation for Modern Airline Retailing | FLYR Skip to content FLYR & Riyadh Air: A joint vision for the future of air travel Read more Offer & Order Close Offer & Order Open Offer & Order FLYR Offer & Order Solutions Shopping Cart Omnichannel, multi-product trip planning Marketplace Expand sales beyond the plane Seamless Servicing Unified order changes & servicing Personalized Offers Contextualized products & pricing Cross-Airline Retailing Multi-carrier products, one cart Platform Offer Offer management & optimization Order End-to-end order management Connect Channel & partner integrations Featured Resource FLYR & Riyadh Air: A joint vision for the future of air travel Read more Resources Events About Partners Hospitality Get started Offer & Order Platform Offer & Order Solutions Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Resources Events About Partners Careers Hospitality Get started Linkedin X-twitter Youtube FLYR Offer & Order Powering the future of airline retailing, today. Leading the shift to modern retailing, FLYR helps airlines break free from legacy constraints and unlock new revenue. Video Enable seamless travel experiences Give travelers the freedom to book, modify, and customize their journeys effortlessly. With modern retailing, airlines can deliver flexibility, expand access, and create personalized experiences at every touchpoint. Deliver value in quarters, not years FLYR Offer & Order gives airlines the flexibility to modernize retail without a full system replacement. Layered on top of your PSS, our platform powers smarter selling, better servicing, and a connected retail experience. Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing Shopping Cart The foundation of modern airline retailing A persistent, omnichannel cart that lets travelers build multi-product itineraries—flights, ancillaries, and third-party services—powering seamless shopping, bundling, and servicing. Learn more Marketplace From airline to full travel retailer Expand the airline storefront by dynamically bundling flights with hotels, ground transport, activities, and more—all in one seamless experience and unified order. Learn more Seamless Servicing Complex changes made simple Unify and enable self-servicing of all post-booking actions so every trip stays in sync across air, non-air, and partners. Learn more Personalized Offers Personalized offers, optimized margins — in real-time AI-driven pricing and bundling that delivers contextual, margin-optimized offers in real-time and across any channel—with no filed fare ladders. Learn more Cross-Airline Retailing Powering seamless airline partner commerce Sell and service partner airline content in a single cart—combining flights and ancillaries, with shared loyalty benefits and automated settlement. Learn more Built for What's Next Designed for scale FLYR Offer & Order lets airlines build tomorrow without breaking today, enabling new capabilities alongside legacy systems for faster value and lower risk. Flexibility Empower travelers with a shopping experience as dynamic as their plans. Easily modify bookings, bundle products, and adjust travel details without complexity. Access Everything in one place – tickets, ancillaries, and third-party services – under a single order. No more disconnected transactions, just a unified, intuitive experience. Personalization AI-driven insights enable airlines to deliver tailored offers, relevant recommendations, and timely engagement, increasing both customer satisfaction and revenue. FLYR Offer & Order Offer, Order, and the platform to Connect to anything FLYR Offer The intelligence behind every offer FLYR Offer equips airlines with the power to dynamically create, manage, and price personalized products that drive conversion and unlock total revenue. Jump to products FLYR Order Order management without legacy limits FLYR Order gives airlines complete control over every order – from creation to servicing, and settlement – enabling smarter operations, real-time inventory management, and better customer experiences. Jump to products FLYR Connect Modern retailing, plugged into any system FLYR Connect ensures airlines can sell, distribute, and integrate across channels and partners, while maintaining compatibility with legacy infrastructure. Jump to products Learn more FLYR & Riyadh Air: A joint vision for the future of air travel FLYR and Riyadh Air are launching the world’s first digitally native airline – built entirely on modern retailing technology – and redefining what’s possible for the industry. Read the customer story Built for flexibility A fully-modular ecosystem FLYR Offer & Order lets airlines modernize retailing on their terms, enabling new capabilities alongside legacy systems for faster value and lower risk. Offer Offer Engine Crafts personalized, dynamic offers that boost conversion, revenue, and the traveler experience. Product Catalog Launch products in minutes and bundle airline and third-party content for richer experiences. Pricing Engine Optimizes prices across channels, partners, and legacy systems using real-time insights. Revenue Optimization Simplifies complex yield decisions with automated workflows that drive margin and efficiency Order Order Management Provides ONE Order-based storage for seamless journeys and simplified processes. Stock Keeper Manages inventory of all products in real-time, enabling dynamic capacity adjustments. Customer Service Portal Equips agents with tools to manage customer needs fast, boosting loyalty and revenue. Legacy Translator Bridges legacy and modern systems, enabling modern retailing without delays or disruptions. Connect Marketplace Integrates third-party products into the airline ecosystem for seamless retailing and servicing. NDC Supports indirect and B2B/T retailing with fast integration, better control, and lower costs. Retail APIs Provides a developer-first toolkit to power the next generation of airline retailing. Trusted by Leading airlines FLYR is proud to support many of the world’s top airlines, delivering experiences travelers want. FLYR in Action Book a demo with us Book a demo today to see the impact FLYR can drive for your digital and revenue teams. Take the first step in unlocking the freedom to innovate. Get started Resources Featured resources Modularity is the critical path to de-risking platform transformation Four principles to strengthen an airline's position in the transition to Offer and Order and unlock the commercial advantages of modularity. Read more Building for an AI World: The Architecture Behind Autonomy Being "AI-ready" means exposing services autonomous systems can use without breaking state, losing context, or forcing everything through a human-shaped path. Read more Data You Can Work With: Why Volume Means Nothing Without Structure Airlines sit on an extraordinary amount of valuable data. Yet it lives across systems that were never designed to work together. Read more Removing the Friction: How Architecture Drives Delivery Airlines face friction in several forms...Removing the friction means addressing the structure that creates these slowdowns. Read more Offer & Order: Built Right. Designed to Deliver. These design principles became our guardrails - not constraints that slowed us down, but clarity that let us move faster. Read more IBM Consulting and FLYR Collaborate to Revolutionize Digital Airline Retailing Creating a seamless, personalized experience for customers, allowing them to make all their travel purchases in one order. Read more View Resources Linkedin X-twitter Youtube Platform Platform Overview Offer Offer Order Order Connect Connect Solutions Shopping Cart Marketplace Seamless Servicing Cross-Airline Retailing Personalized Offers Company Home Resources Events Partners Careers Locations San Fran