◈ Homepage — https://whmcreative.com/About Capabilities Work Blog Press Contact Us Let’s rid the world of blah Marketing research shows: You’re much more likely to reach your target audience if you’re not boring them to death. SEE HOW WHM CAN EXCITE YOU TOO AGENCY The brief is only the beginning■ Who reads every single line of your analyst white paper, watches your entire 8-part video series, and recognizes your SME’s voice from the webinars we already attended? We do. We’re WHM, and we’re a full-service B2B marketing and advertising agency that specializes in diving deep into brands to deliver delightfully unexpected creative. GET TO KNOW US WORK More exploring■ Never boring■ Everyone likes it when marketing makes them feel something. But you’d be surprised how many companies throw up a feature list and hope somebody bites. That won’t happen on our watch. Ontinue FROM ZERO TO LAUNCH IN 86 DAYS Palo Alto Networks AMP UP YOUR AUTOMATION Google Cloud PARTNER OF THE YEAR Menlo Security OUT OF THE WEEDS AND INTO THEIR HEARTS Qlik OPEN RELATIONSHIP CAMPAIGN Boxer & Gerson SHOWING LAWYERS IN THEIR BEST LIGHT SEE ALL WORK Ready to banish blah? We’re here to make it happen. CONTACT US ◈ Interior Pages — 15 pages crawledAbout Us | WHM Creative About Capabilities Work Blog Press Contact Us We run from run-of-the-mill ■ Seen it? Scrap it. We’re here to dig in, uproot, and reinvent the status quo. People Creatives or subject matter experts? Yes ■ Thomas Partner Class of 2009 READ BIO 10 years entrepreneuring in retail and galleries. 10 years scaling mountains in the agency world. 10 years building WHM from zero to zowsa. Confident steerage of mothership. Flawless ushering of brands to record-breaking sales. Sensei-level knowledge of backyard chickens. Throws a smashing party. Roxanne Brand Strategist Class of 2015 READ BIO With over 20 years on the frontlines of B2B tech, Roxanne has heard every trend, buzzword, and acronym – and seen every lousy piece of marketing they’ve inspired. Tapping into this knowledge, she helps businesses avoid all the pitfalls and develop a brand story that reflects who they really are, what they aspire to do, and why the rest of us should care. A big proponent of asking why, Roxanne doesn’t stop until she gets the answer. Liz Director of Digital Operations Class of 2017 READ BIO Can you do this? Yes! Can you do that? Yep! What about this? OK! This cross-agency-Swiss-army-knife-ninja is armed with tools for assimilating client’s technical needs, translating developer-speak into regular-speak, learning new software on the reg, keeping designers happy, knowing things, finding a way, lightening the mood and making cheesecake. Yes! Diana Account Director Class of 2022 READ BIO Diana’s world revolves around C’s. Clients. Communication. Curiosity. Content. And don’t forget Candy. She’s been known to go to the extreme for clients, including strapping on a helmet and learning how to ride a Harley, just to better connect to the customer experience. With 27+ years in the saddle, she understands client needs and knows just how to exceed their expectations. Patrick Associate Creative Director Class of 2022 READ BIO Listen, create, repeat. For more that fifteen years, this has been Patrick’s M.O. for making great work for great clients ranging from tech to tacos to tires (and even some that don’t start with the letter t). During that time, he’s learned how to simultaneously keep one eye on the big picture and the other eye on the little details—usually without getting a headache. Audrey Partner Class of 2009 READ BIO COO, CFO, and CEO, all by 35. Obvious next step? Found an agency right before a global economic collapse. And grow it, big. Audrey’s affinity for 5-star creative is the key to her success in overseeing 5-star clients. She also makes killer Santa Maria BBQ and sacrifices sleep to Slack unsuspecting team members Just. One. More. Suggestion Komal Designer Class of 2009 Jenny HR/Finance/Office Manager Class of 2010 Dodie Chief Operating Officer, General Manager Class of 2019 READ BIO People matching work. Work matching money. Money matching people. She can fill a white board with color-coded cray cray that some liken to A Beautiful Mind (without the string). She's known for tough love. And serious penchant for office supplies. Don't mess. Kristy Account Payable Class of 2014 Jennifer Sr. Project Manager Class of 2015 Ingrid Media Strategist Class of 2015 Keaton Digital Media & Operations Manager Class of 2017 Erika Production Lead Class of 2018 Mia Account Manager Class of 2023 Allison Sr. Designer Class of 2024 Vanessa Sr. Designer Class of 2024 Your Face Here Join The Club Name Position 10 years entrepreneuring in retail and galleries. 10 years scaling mountains in the agency world. 10 years building WHM from zero to zowsa. Confident steerage of mothership. Flawless ushering of brands to record-breaking sales. Sensei-level knowledge of backyard chickens. Throws a smashing party. CAREERS Interested in working together? Our open Positions are on LinkedIn . Check us out there and give us a follow to stay in touch. 11 for 11! WHM sweeps the 2022 Muse Creative Awards A big win across the board for our clients and for us! See all the winning creative, and maybe start making room on your shelf for next year’s award? Read The Article Read More Our Blog 11 for 11! WHM sweeps the 2022 Muse Creative Awards A big win across the board for our clients and for us! See all the winning creative, and maybe start making room on your shelf for next year’s award? Read The Article Read More Our Blog It’s not all work ■ Let’s face it: we’re all guilty of talking too muc When you want to stand out. When you want to show Big love to clients who come to the table with bol Responsiveness isn’t just about hitting crazy time They’re literally not meant to be taken literally. Looking for more ways to perfect your partner prog Big cheers to Diana, our amazing Account Director, Hop on the bandwagon! Or… maybe don’t. From “We’r Follow on Instagram The Transparency in Coverage Final Rules require certain group health plans to disclose in-network provider rates and historical out-of-network allowed amounts and billed charges for covered items and services. The benefit package options under the WHM Creative Plan can be found here , and here . New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us Palo Alto Networks - WHM Creative About Capabilities Work Blog Press Contact Us PALO ALTO NETWORKS Automation, Now Playing ■ AMP UP YOUR INTERACTIVE EXPERIENCE Palo Alto Networks wanted a fresh, engaging way to inspire security professionals to explore new automation playbooks. Our suggestion? Create an interactive digital experience that featured a quiz with a musical twist – think Spotify, but for security. Users answered a few simple questions to curate their very own “playlist” of automation playbooks, each one paired with a custom-designed album cover to complete the experience. The quiz was promoted on social through a series of themed posts. SCOPE STRATEGY CONCEPTING COPYWRITING DESIGN HTML DEVELOPMENT SOCIAL Your browser does not support the video tag. BRINGING THE PLAYLIST TO LIFE We didn’t just curate automation playbooks—we gave them a vibe. Each featured playbook got its own custom “album cover,” designed by our team to channel the spirit of the strategy inside. The result? A visual experience as dynamic as the automation itself. Your browser does not support the video tag. Super fun and creative! — Amy Wagman, Palo Alto Networks Ready to see what WHM can do for you? Drop us a line. Google Cloud Ontinue New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us Ontinue - WHM Creative About Capabilities Work Blog Press Contact Us ONTINUE From Zero to Launch in 86 Days (But Hey, Who’s Counting) ■ A BOLD LOOK FOR A NEW ERA When it comes to brand development, we don’t cut corners, even with seemingly impossible deadlines. This newly created managed cybersecurity services company, spun off from the 25-year-old Open Systems brand, required a complete brand package – and they needed it fast. 86 days, to be exact (yes, we counted). Our proven process laid the groundwork for a brand that was both meaningful and distinct, which isn’t easy in the crowded cybersecurity space. From big-picture strategy to launch-ready deliverables, we made it happen, proving that speed and quality can go hand in hand.   SCOPE BRAND STRATEGY CORPORATE NAMING VISUAL EXPRESSION VOICE & MESSAGING KEY TEMPLATES LAUNCH VIDEO INTERIM WEBSITE LAUNCH FULL WEBSITE DESIGN LAUNCHING SMART. SCALING STRONG. A new brand’s legitimacy is often validated by a strong digital presence. But with the realities of new website development and little time to spare, we recommended a phased approach. First, create a high-impact, interim landing page to generate brand excitement and buzz for the initial launch. Second, meticulously craft a comprehensive site from the ground up, integrating technical requirements, fine-tuning the customer journey and copy, and bringing the site to life through a well thought-out design and user experience. BRAND STRATEGY. We all know security threats are nonstop. What if you had a security partner who was, too? That idea drives Ontinue’s Nonstop SecOps approach, delivering the sophistication of a global enterprise SecOps team to mid-sized companies. Ontinue works tirelessly to prevent breaches and strengthen security posture, giving businesses the confidence to innovate and grow with limited resources. NAMING. We developed the Ontinue name – a clever nod to “Always on” and “Continuous protection” – and secured the .com URL for standout memorability. This became the foundation for a bold brand platform tailored to the nonstop security challenges mid-sized companies face. Nobody can believe we actually pulled this off. — May Mitchell, CMO, Ontinue RESULTS. The brand launched on time and on budget, with an instant embrace of its positioning. The global sales team was energized and social channels buzzed as the brand generated immediate traction. After the first month, the CMO reported that the brand had already captured 16% share of voice – an impressive foothold for a new entrant in the market. Ready to see what WHM can do for you? Drop us a line. Palo Alto Networks New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us Privacy Policy - WHM Creative About Capabilities Work Blog Press Contact Us Privacy Policy Effective date: May 1, 2026 WHM (“us”, “we”, or “our”) operates the whmcreative.com website (hereinafter referred to as the “Service”). This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. 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You are advised to review th Out of the weeds and into their hearts - Menlo Security - WHM Creative About Capabilities Work Blog Press Contact Us Out of the weeds and into their hearts Menlo Security Menlo Security wanted to be viewed as a strategic security partner for large organizations, but a strong focus on their technology (isolation core) and tactical use cases (eliminate malware 100%) prevented them from up-leveling their messaging. We discovered that the biggest risk point for malware in a given company was individual workers. Many companies believed you had to lock down user access in order to fully secure applications and data. This was a false trade. With Menlo Security you could protect against threats while also protecting user productivity. So, “securing work” became the higher level idea for the brand – a focus on securing the work that people do everyday and allowing them to work without worry. In terms of the visual identity, we evolved Menlo Security’s legacy light bulb logo to a more modern wordmark. The word splits into two parts, which speaks to Menlo’s isolation-powered technology platform. The lightning bolt shape of the “N” winks at the power of the platform. Rather than jump on classic security bandwagon visuals (cue eagles, hawks, owls, and falcons on dark backgrounds), we kept the brand light, modern, human, and friendly with colors not commonly used in the security space. This gave us a way to convey the concept of ease without having to say it. The bold and direct voice also highlights a human (and modern) vibe with clever and inventive wordplay. Smart turns of phrase demonstrate Menlo’s intelligence (and respect for the audience’s intelligence, too). There is always a unique breeziness to the messaging that aligns with the idea of work without worry. A huge step forward. I mean, HUGE! -Menlo Investor Ready to work with us – without worry? Contact Us WHM Staff 11 for 11! WHM sweeps the 2022 Muse Creative Awards What’s Keeping You Working? New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us Capabilities - WHM Creative About Capabilities Work Blog Press Contact Us We do that ■ And that ■ And that ■ Everything you need. And just the people you need to do it. Branding Brand Strategy Visual Expression Communication Strategy Brand Me Digital Web design & development SEO Email & email templates Product consulting Onsite digital installations Dot Yes Demand Generation Integrated Campaigns Demand Planning Content Experiences Success Measurement I Like Results Content Content Audit & Gap Analysis Content Strategy & Development Content curation Word Up Media Account-based marketing Lead gen & guaranteed lead programs Search Direct media buys Programmatic ad buying Social Media Advertising Analytics Reporting & insights Operations consulting Media Matters Activations Event Concepts Booths & Kiosks Branded Environments Event Marketing Let's Get Live New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us Qlik Case Study - WHM Creative About Capabilities Work Blog Press Contact Us QLIK Becoming a hot prospect on the analytics meat market ■ BREAKING THE DATA MARKETING MOLD TO SCORE AWARENESS & ENGAGEMENT Data is a busy space. Even if you’ve got a stellar product, how do you get people to notice it—especially when everyone is pitching the same benefits the same way? (“Data into insights,” anyone?) Answer: You stop marketing like a B2B company and start selling yourself like the sexy, one-of-a-kind catch you are. Qlik wanted to drive awareness of their analytics and integration platform with something bold and unexpected. “Make us nervous,” they said. So, we turned to another crowded, competitive landscape—the singles scene—as inspiration, likening the hunt for the right data partner to the search for that perfect hunk or hottie. Risqué without getting too risky, this multi-channel campaign touted Qlik’s unique benefits in a fun way, grabbing the attention of prospects looking for a long-term relationship. SCOPE CAMPAIGN DEVELOPMENT OOH VIDEO SOCIAL PRINT DIRECT MAIL MEDIA STRATEGY INSIGHTS & ANALYTICS Your browser does not support the video tag. OPENING UP YOUR RELATIONSHIP WITH DATA As more and more of the big guys get into data—your Googles, your Salesforces, your Microsofts—they pitch businesses on the idea of these holistic platforms: A one-stop shop for all things data. What they AREN’T talking about, though, is the data lock-in that may one day go hand-in-hand. Once they’ve got your data, if a platform decides to become a more possessive partner, you eventually might not be able to work with other companies’ tools and capabilities. Qlik is one of the last truly open, agnostic data platforms left, keeping your data in your hands, so you can use it exactly how, where, and when you want—including third-party tools. This started to spark some ideas. Every business has a relationship with data—but often it’s strained or complicated or controlling. There are benefits to a more open relationship with your data—and a better caliber of data partner. Your browser does not support the video tag. Your browser does not support the video tag. RAISING QLIK’S (DATING) PROFILE Building on the idea of data relationships, of wanting to find the right long-term partner, we came up with the creative framework of a data-based dating app: Data Dater. Using the familiar structure and rhythms of apps like Tinder–swiping, innuendo-filled profiles, cheesy pick-up lines—we’d highlight the fact that, yes, just like dating, it’s a dense playing field out there in data. (Often full of some real duds.) But, your perfect match is out there, ready to give you the features, benefits, and, most importantly, the open relationship you need. Your browser does not support the video tag. HITTING THE SCENE WITH A FULL CHARM OFFENSIVE Working across a variety of channels—including OOH, social, video, and a prominent print and digital partnership with the Fortune 500—we used the various touchpoints of the dating experience to show the many ways Qlik’s open, exploration-focused platform makes them the ideal, life-changing partner for you and your data. Designed to stand out in a sea of similar-looking marketing materials—are we sick of looking at bar charts yet?—faux profiles and chats used flirty imagery and playful double entendre that still spoke directly to data and what makes Qlik different. Different dating profiles were targeted to different audiences—because you wouldn’t try to seduce a CIO the same way as a CDO, right? IN THE FORTUNE 500 PRINT ISSUE… Insights ■ Marketing is like dating—there’s lots of competition, but the cream rises. Once we came up with the dating connection, we couldn’t stop seeing it—and what a good parallel it is for so much of what we do. Most businesses are working in a crowded market, vying for a limited amount of attention against many (seemingly) similar candidates. The secret is to find that thing that really sets you apart—not just what YOU think is great about yourself, but what matters to who you’re trying to connect with—and then putting yourself out there in a way that quickly grabs attention. Risqué is OK—if you’re still sending the right message. As we all know, B2B marketing has a bad reputation for being bland. But it doesn’t have to be. Audiences are as bored of boring marketing as we are—they’re ready for something shocking, funny, even a little scandalous. But, it’s not about being racy for its own sake—we aren’t 90s GoDaddy ads. Wit and charm and surprise are powerful tools only if they’re still strongly connected to a powerful message that will resonate with audiences. It all starts with the story—the right tone just gives it that extra oomph to grab attention and stick in people’s minds. Good ads borrow—great ads steal. (We stole this line.) Telling a complicated story is, well, complicated. Cribbing from shared experiences and familiar narrative frameworks like dating apps can be a useful shortcut for quickly connecting with audiences and telling your story in a way people already understand. Sometimes even the limited toolset of a particular framework can be a blessing: You’d think we’d eventually run out of data-related innuendos, but they provide a strong focal point—one area to keep mining, that keeps the campaign aligned and moving in the same direction. Boxer & Gerson Google Cloud Boxer & Gerson Cisco Umbrella New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us Press - WHM Creative About Capabilities Work Blog Press Contact Us We love a good headline ■ April 13, 2022 . Press Release WHM Creative Sweeps the 2022 Muse Creative Awards with 11 for 11 Wins WHM Creative, a full-service B2B creative, marketing, and advertising agency, just took top prizes in every category they entered in the 2022 Muse Creative Awards – an international competition for creative professionals “who inspire others to greater heights.” Read more May 10, 2019 . O'DWYER'S B2B Purchasers Just as Bored by B2B Marketing as Everyone Else Is B2B marketing boring? If you consume it — and we all do — you already know the answer. Read more February 17, 2019 . MEDIAPOST B2B Advertising Is Boring Prospects, Study Finds B2B decision makers are bored. The advertising they are getting is lackluster, and they wish it was more like the creative they see in B2C, according to a study from WHM, a Bay Area-based agency, conducted by Propeller Insights. Read more March 22, 2022 . Press Release WHM Creative Hires Deloitte’s Jonathan Byrne as First Chief Creative Officer WHM Creative, a full-service creative, marketing, and advertising agency helping brands connect with customers in more meaningful ways, has appointed Jonathan “JB” Byrne as its first Chief Creative Officer Read more April 30, 2019 . Press Release WHM Creative Celebrates 10 Years of Success B2B Creative Agency Will Mark Milestone With 1920s-Themed Gala at Paramount Theatre Read more April 12, 2019 . Press Release WHM Creative Adds Dodie Martz to Leadership Team Agency Brings on ‘Secret Weapon’ to Guide Continued Growth and Further Develop Infrastructure of Happy People, Great Work and Robust Financial Health Read more April 12, 2018 . Press Release WHM Creative Wins Multiple 2018 Muse Awards Oakland marketing firm collects six international awards, with four coming from work with Bay Area companies Read more New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us About Us | WHM Creative About Capabilities Work Blog Press Contact Us We run from run-of-the-mill ■ Seen it? Scrap it. We’re here to dig in, uproot, and reinvent the status quo. People Creatives or subject matter experts? Yes ■ Thomas Partner Class of 2009 READ BIO 10 years entrepreneuring in retail and galleries. 10 years scaling mountains in the agency world. 10 years building WHM from zero to zowsa. Confident steerage of mothership. Flawless ushering of brands to record-breaking sales. Sensei-level knowledge of backyard chickens. Throws a smashing party. Roxanne Brand Strategist Class of 2015 READ BIO With over 20 years on the frontlines of B2B tech, Roxanne has heard every trend, buzzword, and acronym – and seen every lousy piece of marketing they’ve inspired. Tapping into this knowledge, she helps businesses avoid all the pitfalls and develop a brand story that reflects who they really are, what they aspire to do, and why the rest of us should care. A big proponent of asking why, Roxanne doesn’t stop until she gets the answer. Liz Director of Digital Operations Class of 2017 READ BIO Can you do this? Yes! Can you do that? Yep! What about this? OK! This cross-agency-Swiss-army-knife-ninja is armed with tools for assimilating client’s technical needs, translating developer-speak into regular-speak, learning new software on the reg, keeping designers happy, knowing things, finding a way, lightening the mood and making cheesecake. Yes! Diana Account Director Class of 2022 READ BIO Diana’s world revolves around C’s. Clients. Communication. Curiosity. Content. And don’t forget Candy. She’s been known to go to the extreme for clients, including strapping on a helmet and learning how to ride a Harley, just to better connect to the customer experience. With 27+ years in the saddle, she understands client needs and knows just how to exceed their expectations. Patrick Associate Creative Director Class of 2022 READ BIO Listen, create, repeat. For more that fifteen years, this has been Patrick’s M.O. for making great work for great clients ranging from tech to tacos to tires (and even some that don’t start with the letter t). During that time, he’s learned how to simultaneously keep one eye on the big picture and the other eye on the little details—usually without getting a headache. Audrey Partner Class of 2009 READ BIO COO, CFO, and CEO, all by 35. Obvious next step? Found an agency right before a global economic collapse. And grow it, big. Audrey’s affinity for 5-star creative is the key to her success in overseeing 5-star clients. She also makes killer Santa Maria BBQ and sacrifices sleep to Slack unsuspecting team members Just. One. More. Suggestion Komal Designer Class of 2009 Jenny HR/Finance/Office Manager Class of 2010 Dodie Chief Operating Officer, General Manager Class of 2019 READ BIO People matching work. Work matching money. Money matching people. She can fill a white board with color-coded cray cray that some liken to A Beautiful Mind (without the string). She's known for tough love. And serious penchant for office supplies. Don't mess. Kristy Account Payable Class of 2014 Jennifer Sr. Project Manager Class of 2015 Ingrid Media Strategist Class of 2015 Keaton Digital Media & Operations Manager Class of 2017 Erika Production Lead Class of 2018 Mia Account Manager Class of 2023 Allison Sr. Designer Class of 2024 Vanessa Sr. Designer Class of 2024 Your Face Here Join The Club Name Position 10 years entrepreneuring in retail and galleries. 10 years scaling mountains in the agency world. 10 years building WHM from zero to zowsa. Confident steerage of mothership. Flawless ushering of brands to record-breaking sales. Sensei-level knowledge of backyard chickens. Throws a smashing party. CAREERS Interested in working together? Our open Positions are on LinkedIn . Check us out there and give us a follow to stay in touch. 11 for 11! WHM sweeps the 2022 Muse Creative Awards A big win across the board for our clients and for us! See all the winning creative, and maybe start making room on your shelf for next year’s award? Read The Article Read More Our Blog 11 for 11! WHM sweeps the 2022 Muse Creative Awards A big win across the board for our clients and for us! See all the winning creative, and maybe start making room on your shelf for next year’s award? Read The Article Read More Our Blog It’s not all work ■ Let’s face it: we’re all guilty of talking too muc When you want to stand out. When you want to show Big love to clients who come to the table with bol Responsiveness isn’t just about hitting crazy time They’re literally not meant to be taken literally. Looking for more ways to perfect your partner prog Big cheers to Diana, our amazing Account Director, Hop on the bandwagon! Or… maybe don’t. From “We’r Follow on Instagram The Transparency in Coverage Final Rules require certain group health plans to disclose in-network provider rates and historical out-of-network allowed amounts and billed charges for covered items and services. The benefit package options under the WHM Creative Plan can be found here , and here . New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us Industry News and Blog | WHM Creative About Capabilities Work Blog Press Contact Us WHM Staff - November 21, 2025 Shhhh… The Easiest Brand Strategy Fix You’re Probably Ignoring. Most brands talk more than they listen — and it shows. Real clarity comes from hearing what customers actually need (and what internal teams really believe). Spoiler: the truth is already there. You just have to listen. Read more WHM Staff - April 14, 2025 Moodboards Are Literally Not That Literal. Find out how moodboards can inspire creativity in your branding process, helping you think beyond the literal elements. Read more WHM Staff - April 1, 2025 Banish the Bandwagon, Please. Every five to ten years, tech gets a hype-y, must-use buzzword that marketers insist on cramming into every line of copy. The world doesn’t need more AI-powered AI accelerating AI for AI-first enterprises. It needs companies that actually listen. Read more WHM Staff - February 26, 2025 Branded Content or BLANDed Content? If you want your audience to fall for your brand (and stick around), here’s how to turn up the charm. Read more WHM Staff - February 11, 2025 4 Ways to Make Your Brand More Lovable This Valentine’s Day If you want your audience to fall for your brand (and stick around), here’s how to turn up the charm. Read more WHM Staff - November 4, 2024 Making Business-to-Business Feel Like Person-to-Person See how WHM creates B2B marketing “Ahhhhh” in a world of blah – and reach out to see how we can help you too. Read more WHM Staff - August 18, 2023 What’s been keeping WHM busy? Catch up in 2 minutes. A little boasting never hurt: Watch our latest sizzle reel to see our most recent work and biggest wins – it might just get you shooting us an email. Read more WHM Staff - April 13, 2023 From Zero to Launch in 86 Days (But Hey, Who’s Counting) Cybersecurity leader Open Systems needed an entirely new brand from the ground up…and they needed it in 86 days. Read on to see what it takes to get work done when it really needs to be good, and it really needs to be fast. Read more Nate Walsh - October 26, 2022 What’s Keeping You Working? Research shows, to drive long-term productivity and joy, you need to find the parts of your work that you, personally, truly love. Have you – and your business – created space to do what you enjoy? Read more WHM Staff - October 20, 2022 Out of the weeds and into their hearts – Menlo Security Menlo Security wanted to up-level their messaging and visual identity. We helped them see what their technology meant to people on a human level and how to communicate that in a beautiful way. Read more WHM Staff - April 7, 2022 11 for 11! WHM sweeps the 2022 Muse Creative Awards A big win across the board for our clients and for us! See all the winning creative, and maybe start making room on your shelf for next year’s award? Read more Vanessa Jeschke - February 5, 2021 Stuck using stock video? Do it right. Just because it’s made from found footage doesn’t mean it has to feel cheesy. Get tips on making your stock-driven videos feel like they were shot just for your brand. Read more Liz Silzle - October 23, 2020 A Little CMS Knowledge Goes A Long Way Your CMS is the backbone of your website. Discover why having a CMS expert on your team helps keep your site looking and working great, from frontend to backend. Read more WHM Staff - October 2, 2020 Bringing Real-life Panache to a Virtual Event Working closely together, WHM helped Qlik create an elevated online conference environment with all the energy and buzz of a live, in-person event. Read more Shannon Roy - August 31, 2020 Is That Your Best Line? Slogans, catchphrases, campaign lines. What’s the difference, and how do you craft a good one? And why or when do you need one? We decipher the mystique packed into these pithy word combos. Read more WHM Staff - August 20, 2020 Powerhouse Firm Gets a Powerful New Brand Boxer+Gerson law firm came to WHM to help evolve its brand. We gave them a comprehensive overhaul including a brand voice, a new logo, website, employee onboarding swag, and lots more. Read more Steve Middleton - July 1, 2020 6 Tips for Virtual Events That Get Results The virtual event field is more crowded than ever. That’s why it’s so important to go beyond the expected with more types of engagement and more personal follow-through. These tips will help. Read more WHM Staff - February 20, 2020 Helping SoftBank Robotics Clean Up at the ISSA Conference SoftBank Robotics came to WHM to create a showstopping booth design to help launch their robotic vacuum Whiz at the ISSA Show. Results? Traffic through the roof. Sales leads netted. Whiz recognized with an award. Read more Audrey Merritt - February 14, 2020 B2B Advertising: What’s Love Got to Do With It? Why do at least half of B2B decision-makers find B2B advertising boring? Because a lot of B2B marketing just doesn’t land on an emotional level. And it turns out that making people feel something is what compels them to connect—and act. Read more Kristie Qualman - February 3, 2020 Conversational Marketing: Making B2B Marketing More Human Business-to-business (B2B) marketing is often perceived as stodgy and blah but there are several developments and technologies that are proving themselves to be game-changers. Read more Audrey Merritt - December 20, 2019 Building a Brand? Avoid These 5 Pitfalls Building a brand isn’t easy. It takes a lot of understanding, a lot of work, and a lot of buy-in to create something that will connect with your company, customers, and audience. Read more WHM Staff - December 17, 2019 The Best of 2019 We WHMers stayed plenty busy this year—busy with the eating, drinking, and seeking creative inspiration (you gotta keep the work going somehow, right?). Here’s a collection of spots we visit on the regular. Read more WHM Staff - June 20, 2019 Celebrating 10 Years, 20’s Style. We may have started small, but we’ve grown so much since. Read on to see how we celebrated a decade of good people, hard work, creative genius, and happy clients—1920s style—at Oakland’s historic Paramount Theatre. Read more Steve Middleton - February 5, 2019 5 Ways Your Leads Aren’t Feeling Nurtured We spoke with clients, colleagues, and recipients of B2B nurture materials to get to the bottom of one overarching question: How can companies add value to their communications to nurture relationships? Find out what the top five responses were. Read more WHM Staff - January 10, 2019 Your product is not your brand. Your brand, company, and product create your overall identity, but they are not one and the same. In this short but info-packed post, you’ll learn the differences between all three and how they work together to help your organization succeed. Read more WHM Staff - May 28, 2018 7 Things Every Great B2B Website Does Well We’ve all seen them: websites that instantly grab our attention and don’t let it go. How does a website like that happen? Read more WHM Staff - May 16, 2018 7 Locations. 2 Days. 90 Seconds. The making of Citrix Online’s GoToWebinar video promo. Read more WHM Staff - May 12, 2018 Highbrow / Lowbrow Behind the scenes at the Ellie Mae Encompass User Summit. Read more WHM Staff - May 10, 2018 Sunpower’s One-take Wonder Sunpower: SunPower recently named the winner of the Solar Discovery Challenge. Read more New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us Boxer & Gerson Case Study - WHM Creative About Capabilities Work Blog Press Contact Us BOXER + GERSON LAW Transforming a law firm into warriors for working people ■ SHOWING LAWYERS IN THEIR BEST LIGHT, SO THEY CAN DO THEIR BEST FOR INJURED WORKERS Boxer+Gerson is a worker’s comp firm with an unrivaled reputation for fighting tirelessly to help get people’s lives back to normal. Unfortunately, reputation alone isn’t always enough. For one, B+G still fights the perception that injury lawyers are all just “ambulance chasers” looking out for themselves. And it doesn’t help that the space is getting crowded with less respectable firms with more aggressive marketing. B+G needed to evolve their brand to help them stand out from the crowd—the right way—keeping their integrity, reputation, and commitment to clients at the forefront. We helped B+G update their story, message, and look, while staying true to their legacy and building a stronger emotional connection with workers. SCOPE RESEARCH & COMPETITIVE AUDIT BRAND STRATEGY & POSITIONING VISUAL EXPRESSION TONE OF VOICE & MESSAGING BRAND STANDARDS PHOTOGRAPHY WEBSITE DEVELOPMENT CONTENT DEVELOPMENT MEDIA PLAN Your browser does not support the video tag. TRADITIONAL MEETS MODERN IN A BOLD NEW LOOK An established organization that can adapt to today’s needs requires a visual system that says both. We developed a bold color palette that combines the trustworthiness of blue and gold with a modern and powerful red. A unique typography solution couples a traditional serif font with a fresh and welcoming sans serif, capturing the same mix of classic and contemporary. Finally, the new word mark we designed pays homage to B+G’s start in the 70s, while looking ahead to what’s next. While B+G’s brand was evolving, one thing that hasn’t changed is the firm’s true commitment to focusing on workers. Most law firms center their imagery around their lawyers; with Boxer+Gerson, we wanted to make it clear that the workers are the heroes by making them the focal point of our photography. A WEBSITE IS CORE TO THE BRAND—AND TO GETTING WORKERS THE HELP THEY DESERVE With a new look and new messaging as our backbone, our next priority was to develop an updated Boxer+Gerson website—our best opportunity to connect with workers. Pulling from a rich cache of existing content, we designed and developed a new look and feel for the website, along with new navigation. A website audit revealed a number of opportunities to improve performance and visitation. Patching up technical glitches. Clearing up CTAs. The little things can make a big difference. LAUNCH SITE Your browser does not support the video tag. GUIDING WORKERS TO THE HELP THEY NEED For injured workers, finding and working with an attorney can feel confusing, overwhelming, and uncertain. Every page of the B+G website was designed to make navigating this process as simple, informative, and accessible as possible. Our goal was to make visitors to the site walk away feeling seen, confident, and empowered. Your browser does not support the video tag. Your browser does not support the video tag. REAL PEOPLE, REAL CONNECTION Workers want to partner with a law firm they can trust—real people who seem authentic and approachable, not cold and intimidating. Rather than your usual stuffy staff photography, we did a custom shoot to capture the B+G team as they truly are—real people who really want to help. And that meant shooting more than just the lawyers—it was important to Boxer+Gerson that we show their entire staff, reinforcing the idea that every job and every worker matters. 50 % INCREASE IN WEBSITE REFERRALS in the first month of the new site. 202 % IMPROVEMENT IN CLICKTHROUGH RATE with Google Ads. 24 % IMPROVEMENT IN CONVERSION with Google Ads. CONNECTING THE DOTS TO CONNECT WORKERS WITH B+G With the new Boxer+Gerson site in place, now it was all about getting workers to visit. SEO, SEM, and social were a good start, but we needed real-world material, too. We developed a robust media plan for B+G with a ton of content to back it up—print, radio, event booths, business collateral, and more. RADIO https://whmcreative.com/wp-content/uploads/2024/05/QLIK_30.mp3 WHM didn’t just come to understand our business. They became part of our business. -JUSTIN LITVACK MANAGING DIRECTOR, BOXER & GERSON Insights ■ Keep the focus on your audience, not you. We’ve all seen those tacky legal billboards along the highway—a big vanity photo of the partners, and a phone number with way too many 8s in it. But injured workers aren’t looking for your ego—they’re looking for help and an advocate who really understands them and what they need. By shifting focus to highlight the workers themselves, we showed where B+G’s commitment really lies, which helps build trust. Give the people what they actually want. Again, to pick on the ads from less respectable law firms, how often have you seen TV spots where a client says something like, “I just got $100 million in my lawsuit!” Once we talked to B+G clients, though, we discovered it’s not really about that—people just want to get their lives back to normal. Don’t just sell what you think is important or impressive—do the research and see what your audience is really looking for. Evolve, yes. But stay true to your spirit. In a competitive, changing marketplace, it’s important to stay fresh and stay relevant. But brand equity is too valuable to give up. Boxer+Gerson has an impeccable reputation, and while they needed to update for the next generation of lawyers and clients, we wanted to make sure we still spoke to their roots—capturing and maintaining the best parts of the existing brand, while leaving room for what’s to come. Cisco Umbrella Qlik Qlik Cisco Umbrella New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us Contact Us - WHM Creative About Capabilities Work Blog Press Contact Us Great work starts here ■ Interested in working together? Tell us a little something about your business and your project. Fill out our form or send an email to [email protected]. Got it! Thanks for reaching out. We’ll be in touch soon. First Name Last Name Email Company Name Company URL What can we help you with? The site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us Contact Us - WHM Creative About Capabilities Work Blog Press Contact Us Great work starts here ■ Interested in working together? Tell us a little something about your business and your project. Fill out our form or send an email to [email protected]. Got it! Thanks for reaching out. We’ll be in touch soon. First Name Last Name Email Company Name Company URL What can we help you with? The site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us Our Portfolio | WHM Creative About Capabilities Work Blog Press Contact Us Tedium is not our medium ■ Ontinue From Zero to Launch in 86 Days (But Hey, Who's Counting) Palo Alto Networks Amp Up Your Automation Google Cloud Partner of the Year Program Qlik Open Relationship Campaign Boxer & Gerson Showing lawyers in their best light Cisco Umbrella A new game plan for connecting with cybersecurity experts Unravel Data Qlik Lead with Data Softbank Robotics Connecting robots and people Sparkle Cut Turning the diamond industry on its head Rollworks Always be Connecting Qlik The Magic of Data Orig3n The Future of Health Starts Here PRC Everyone deserves an advocate and an opportunity Bay Area Ridge Trail 360° of Inspiration Client list Please pick up the names we’re about to drop ■ See Our Capabilities New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us Google Cloud - WHM Creative About Capabilities Work Blog Press Contact Us GOOGLE PARTNER OF THE YEAR The sky’s the limit when you partner with the best ■ THE ART OF PARTNERSHIP, PERFECTED Google Cloud turned to WHM to elevate its Partner-of-the-Year Program with simplicity, sophistication, and a distinctly Google-y touch for one of the biggest events of the year. From concepts through final production and fulfillment, we delivered a polished, on-brand program – on time, on budget, and built to impress. Watch below to see everything we pulled off – from concepts to illustrations, from over 900 assets to a memorable trophy unboxing experience – partners came away feeling the Google love.   SCOPE VISUAL CONCEPT CUSTOM ILLUSTRATION SOCIAL TOOLKIT LAUNCH ASSETS VIDEO TROPHY DESIGN & FABRICATION UNBOXING EXPERIENCE PRODUCTION & FULFILLMENT You hit the nail on the head for cohesiveness and Googlyness. — Erin Simone, Global Partner Experience Lead, Google Ready to see what WHM can do for you? Drop us a line. Qlik Palo Alto Networks New business Inquiries Drop us a line 415.420.3107 [email protected] General Inquiries Jenny Nagel [email protected] BAY AREA, CA   2026 WHM Creative. All rights reserved Privacy Policy Press Releases Home About Capabilities Work Blog Press Careers Contact Us