◈ Homepage — https://licensingconsultinggroup.com/Schedule time with us Skip to content Unlocking the Value of Innovation Home Services Licensing Management Licensing Case Studies Available IP About Rand Brenner Learn Blog Newsletter Workshops Special Reports Podcasts Resources Work With Us ✦ IP LICENSING & COMMERCIALIZATION EXPERTS Unlock the Revenue Power of Your Intellectual Property Licensing Strategy · Deal-Making · Campaign Management LCG transforms IP assets into revenue-generating licensing programs — from strategy through deal execution and royalty management. Book a Strategy Call Download Services Overview 🧭 Strategic Guidance 🤝 Deal Negotiation 🚀 Campaign Management 🌎 Global Outreach 📈 Revenue Growth Strategic IP Positioning From evaluation to deal execution 35+ Years Exp. 40+ Engagements 8 Industries 35+ YEARS OF EXPERIENCE 40+ CLIENT ENGAGEMENTS 8 INDUSTRIES SERVED Global MARKET REACH 🧭 Strategic Guidance 🤝 Deal Negotiation 🚀 Campaign Management 🌎 Global Outreach 📈 Revenue Growth OUR METHODOLOGY How We Help You Monetize Your Intellectual Property LCG applies a proven licensing methodology — from IP evaluation to market outreach and deal management — to help organizations unlock revenue and scale through strategic licensing partnerships. 01 IP Evaluation & Strategy We assess your IP assets, define licensing objectives, analyze market opportunities, and determine the best commercialization pathways. → IP inventory & documentation review → Market analysis & valuation insights → Commercialization recommendations → Strategic roadmap for execution 02 Identifying Licensees We conduct targeted market research, identify top prospective licensees, and map the outreach plan to connect you with decision-makers. → Industry analysis & prospect development → Company profiling & qualification → Prospect prioritization → Outreach planning & messaging 03 Campaign & Deal Execution We manage full-cycle licensing campaigns — from first contact to negotiation — then monitor compliance and royalty performance. → Outreach to targeted licensees → Presentations, NDAs & due diligence → Deal term structuring & negotiation → Agreement monitoring & compliance Schedule a Licensing Strategy Consultation WHY LCG Why Companies Choose Licensing Consulting Group With decades of licensing experience across industries, LCG brings strategic clarity, market insight, and full-cycle execution to help IP owners accelerate deal flow and generate new revenue streams. 🏆 35+ Years Leadership Hands-on deal experience from Fortune 500 to cutting-edge technology licensing. 🎯 Market-Driven Strategy Right partners, right offer, right time — for maximum commercial value. ⚙️ Full-Cycle Execution Outreach through negotiation and compliance — we handle the entire cycle. 📊 Data-Driven Prospecting Research and deal modeling focused on high-value prospects who can scale your IP. 🌐 Proven Across Industries Medical devices, entertainment, digital — real partnerships with global corporations. 💡 Lower Risk, Faster ROI Leverage licensing expertise without overhead. Monetize IP faster than in-house efforts. Talk with an LCG Licensing Specialist "LCG's structured approach helped us identify and close partnerships we never would have found on our own." — LCG Client, Medical Device Industry CLIENT WORK Proven Licensing Results Across Industries LCG develops and executes licensing programs for technologies across medical devices, entertainment, consumer products, food processing, and more. MEDTECH · ORAL HEALTHCARE Oral Healthcare Technology LCG developed and managed a full-cycle licensing campaign for a patented antimicrobial blue-light oral healthcare technology, leading to evaluation discussions with major global brands including GlaxoSmithKline. ENTERTAINMENT · LOCATION-BASED IP Location-Based Entertainment (China) LCG led strategic inbound licensing for major Hollywood IP including Terminator Genisys, Fast & Furious, and Transformers, negotiating licensing agreements for themed attractions in international markets. FOOD PROCESSING · UNIVERSITY IP Food Processing Technology LCG executed an outbound licensing program for a patented oil-reduction cooking process, securing evaluations with major food producers including Cargill, DuPont Nutrition, and Dow AgroSciences. Schedule a Strategy Call View Full Case Studies → STEP BY STEP The Licensing Process LCG uses a structured, multi-phase licensing framework designed to identify opportunities, qualify partners, negotiate agreements, and help your IP succeed in the marketplace. 01 Assess & Define IP Objectives We evaluate your intellectual property, documentation, market potential, and revenue opportunities to clarify your licensing goals. 02 Identify Markets & Licensees We analyze industries, define where your IP has the strongest commercial application, and build a qualified list of high-value potential licensees. 03 Develop the Licensing Strategy We prepare a comprehensive licensing plan including deal terms, messaging, positioning, outreach strategy, and key materials like NDAs and presentations. 04 Launch the Licensing Program We contact targeted companies, conduct introductory meetings, manage NDAs, and facilitate technical evaluations. Conversations turn into opportunities. 05 Negotiate & Finalize the Agreement We guide you through evaluating deal terms, structuring agreements, and finalizing the licensing contract. Once signed, your IP transfers to the licensee. 06 Monitor, Support & Grow We assist with compliance monitoring, royalty tracking, and performance milestones — then help evaluate expansion opportunities and new markets. Schedule a Strategy Call MEET THE EXPERT CEO, Licensing Consulting Group 35+ Years IP Licensing Experience Founder, IP Licensing Coach Academy Author, Hidden Wealth Meet Rand Brenner Rand Brenner is the CEO of Licensing Consulting Group, bringing more than 35 years of hands-on experience in licensing, deal-making, and IP commercialization across medical devices, healthcare technology, digital media, consumer products, and entertainment. Rand led global licensing initiatives for iconic properties including the Mighty Morphin Power Rangers, Batman, and Looney Tunes, and has worked with startups, emerging innovators, and Fortune 500 companies to build and scale high-value licensing programs. He is the founder of the IP Licensing Coach Academy, author of Hidden Wealth: The Money-Making Power of Licensing, and a sought-after speaker on IP commercialization and revenue-driven deal structuring. Power Rangers Batman Looney Tunes Fortune 500 Partners MedTech Licensing Digital IP Schedule a Call with Rand Ready to Unlock the Value of Your IP? Every licensing opportunity is different. Let's start with a free 15-minute strategy call to explore what's possible for your intellectual property. Book a Free Strategy Call Download Services Overview CONTACT US Tel. 646-395-9572 Email: [email protected] MENU Welcome Licensing Services About Rand Brenner Blog LEGAL NOTICES Terms of Use Privacy Policy Copyright LICENSING STRATEGY NEWSLETTER Newsletter Subscribe Webform Subscribe To Newsletter Copyright © Licensing Consulting Group. All right reserved. ◈ Interior Pages — 13 pages crawledSpecial Reports Skip to content Unlocking the Value of Innovation MENU Home Services Licensing Management Licensing Case Studies Available IP About Rand Brenner Learn Blog Newsletter Workshops Special Reports Podcasts Resources Work With Us Search for: Licensing Consulting Group · Resources Special Reports Strategic Licensing Insights to Help You Monetize Intellectual Property. These Special Reports are designed for IP owners, inventors, entrepreneurs, and executives who want clear, practical guidance on how licensing actually works in real markets. How to Use These Reports These reports are not sales brochures or academic theory. They are strategic primers designed to help you think and act like a serious IP owner. You can start with any report, but the order below reflects the most common decision path serious IP owners follow. 1 Understand how companies evaluate IP opportunities 2 Decide whether licensing is right for your situation 3 Prepare for informed discussions with potential partners 4 Avoid common missteps that derail licensing efforts Not sure where to start? Begin with the IP Strategy report to get a high-level framework — then dive into the reports most relevant to your intellectual property. Available Special Reports Choose Your Report Patents Licensing Patents Best for: Patent holders preparing for licensing discussions Learn how companies evaluate patented technology, structure licensing deals, and decide whether a patent is commercially attractive — before investing time and money in outreach. Get the Patents Report Strategy IP Strategy Best for: IP owners deciding what to license and when A strategic framework for evaluating your IP portfolio, prioritizing licensing opportunities, and aligning intellectual property with long-term business and revenue goals. Get the IP Strategy Report Funding IP Funding Best for: Founders and executives exploring capital options Learn how intellectual property is evaluated by investors and funding partners — and how IP supports capital raises, partnerships, and non-dilutive financing strategies. Get the IP Funding Report Trademarks & Brands Licensing Trademarks & Brands Best for: Brand owners seeking expansion without manufacturing Understand how strong brands are licensed into new markets, how royalty structures work, and what makes a trademark attractive to licensing partners. Get the Brand Licensing Report Trade Secrets Licensing Trade Secrets Best for: Owners of proprietary processes and know-how Learn how non-patented processes, formulas, and know-how are licensed — and how companies protect and value trade secrets in real licensing agreements. Get the Trade Secrets Report IP Audits IP Audits Best for: Companies assessing licensing readiness Understand how companies audit IP assets, identify gaps, and determine which assets are commercially viable before going to market. Get the IP Audits Report Copyrights Licensing Copyrights Best for: Content, software, and creative IP owners Discover how copyrights generate recurring revenue across media and software — and how to avoid licensing structures that cap long-term value. Get the Copyrights Report Licensing Agents Using a Licensing Agent Best for: IP owners considering outside representation Learn when a licensing agent makes sense, how they are compensated, what value they provide — and when using an agent can actually hurt your licensing efforts. Get the Licensing Agent Report Not Sure Where to Start? Start with the IP Strategy report to get a high-level framework — then dive into the reports most relevant to your intellectual property. Or book a free call with Rand Brenner to get a personalized recommendation. Book a Free Strategy Call → Contact Us Tel. 646-395-9572 Email: [email protected] Menu Welcome Licensing Services About Rand Brenner Blog Legal Notices Terms of Use Privacy Policy Copyright Licensing Strategy Newsletter Newsletter Subscribe Webform Δ Subscribe To Newsletter Copyright © Licensing Consulting Group. All right reserved. Proudly powered by WordPress | Theme: Bizlight Pro by eVisionThemes Copyright Notice Skip to content Unlocking the Value of Innovation MENU Home Services Licensing Management Licensing Case Studies Available IP About Rand Brenner Learn Blog Newsletter Workshops Special Reports Podcasts Resources Work With Us Search for: Copyright Notice This website and its content is copyright of Licensing Consulting Group LLC. Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following: You may print or download to a local hard disk extracts for your personal and non-commercial use only. You may copy the content to individual third parties for their personal use, but only if you acknowledge the website as the source of the material. You may not distribute or commercially exploit the content except with our express written permission. Nor may you transmit it or store it in any other website or other form of electronic retrieval system. 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Recent Posts When Brand Expansion Becomes Leverage — And Licensing Lets You Scale Without Overreaching Royalty Rates Explained: What Real Deals Tell You About Fair Market Value How Licensing Negotiations Really Work (And Where Most IP Owners Lose Leverage) Top Posts The Ultimate Guide to Licensing NFTs: What You Need to Know Using Financial Incentives in Product Development & Licensing Agreements to Drive Success Dynamic Licensing Agreements: Why They’re Meant to Evolve Over Time Unlock Hidden Capital: Leverage Your Intellectual Property for Business Funding How the Competitive Landscape Impacts Your Licensing Fees—and How to Maximize Them IP Licensing Coach Academy How to Find the Right Licensing Partners — Six Insider Resources Most IP Owners Never Use The Six-Step Licensing Action Plan — How to Go From Strategy to Campaign Ready The Six Licensing Strategies — and How to Know Which One Is Right for Your IP Is Your IP Actually Worth Licensing? Here’s How to Find Out. Archives Archives Select Month May 2026 April 2026 March 2026 February 2026 January 2026 November 2025 October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 November 2023 October 2023 August 2023 July 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 September 2022 July 2022 May 2022 March 2022 November 2021 August 2021 February 2021 October 2020 September 2020 April 2020 March 2020 January 2020 September 2019 Contact Us Tel. 646-395-9572 Email: [email protected] Menu Welcome Licensing Services About Rand Brenner Blog Legal Notices Terms of Use Privacy Policy Copyright Licensing Strategy Newsletter Newsletter Subscribe Webform Δ Subscribe To Newsletter Copyright © Licensing Consulting Group. All right reserved. Proudly powered by WordPress | Theme: Bizlight Pro by eVisionThemes About Rand Brenner Skip to content Unlocking the Value of Innovation MENU Home Services Licensing Management Licensing Case Studies Available IP About Rand Brenner Learn Blog Newsletter Workshops Special Reports Podcasts Resources Work With Us Search for: Licensing Consulting Group · Leadership About Rand Brenner Founder & CEO of Licensing Consulting Group — bringing more than 35 years of hands-on experience in IP commercialization, licensing strategy, and global brand development. Warner Bros. Saban Entertainment Power Rangers Batman Looney Tunes MedTech Licensing AI & Digital IP Schedule a Call with Rand View Licensing Services 35+ Years Experience 40+ Client Engagements 8 Industries Served Global Market Reach CEO & Founder, Licensing Consulting Group 35+ Years IP Licensing Experience Founder, IP Licensing Coach Academy Author, Hidden Wealth Warner Bros. Consumer Products Saban Entertainment Background Licensing Executive. Deal Maker. IP Strategist. Rand Brenner is the Founder and CEO of Licensing Consulting Group (LCG) and a seasoned licensing executive with more than 35 years of experience in intellectual property commercialization, licensing strategy, and global brand development. His background includes entertainment licensing with Warner Bros. and Saban Entertainment; medical and health technologies; industrial process innovation; software and SaaS platforms; AI and emerging digital technologies; and proprietary training, consulting, and professional know-how systems. Today, Rand works with innovators, startups, consultants, and operating companies to turn intellectual property into predictable revenue through structured licensing programs, targeted outreach campaigns, valuation support, negotiation strategy, and full-cycle licensee management. Entertainment & Media Entertainment & Media Licensing Background Rand began his licensing career with Warner Bros. Consumer Products and Saban Entertainment , contributing to major global licensing programs for Batman, Looney Tunes, DC Comics characters, and Power Rangers. His expertise spans worldwide merchandising, category development, promotional licensing, retail programs, and international brand expansion across toys, apparel, publishing, collectibles, and location-based entertainment. Rand also negotiated inbound franchise rights for Terminator , Fast & Furious , and Transformers , supporting themed attractions, experiential entertainment, and global brand partnerships. He additionally worked directly with animation legends Chuck Jones and Friz (Frez) Freleng , licensing fine-art collections and animation galleries showcasing iconic American animation. Current Work Current Experience Today, Rand leads Licensing Consulting Group (LCG) , where he works with innovators, startups, consultants, universities, and operating companies to commercialize their intellectual property through licensing. He provides strategic evaluation, market development, deal structuring, outbound licensing campaigns, and full-cycle licensee management. Rand specializes in turning all forms of intellectual property — including patented technologies, proprietary know-how, software platforms, AI systems, formulations, and digital assets — into scalable, predictable licensing revenue. Current Focus Areas Licensing Strategy Development for innovators, inventors, consultants, and emerging tech companies Outbound Licensing Campaigns targeting executive decision-makers AI & Emerging Technology Licensing including ML models, blockchain applications, and NFTs MedTech & HealthTech Commercialization from diagnostics to care delivery tools Industrial & Process Technology Licensing including manufacturing and sustainability IP Negotiation Support & Deal Structuring including valuation and term sheets Long-Term Licensee Management for compliance, performance, and royalty growth On Stage Speaking Engagements Rand delivers keynote presentations, workshops, and expert sessions on licensing strategy, intellectual property commercialization, medtech innovation, and IP-based revenue development for entrepreneurs, startups, and corporations. Recent Speaking Events MedTech Monday – Licensing Strategy Workshop MedTech Innovation Conferences – IP Commercialization Never Work Again Conference – Licensing for Entrepreneurs ICFO Equity Conference – IP Funding & Valuation R&D Licensing Seminar – Technology Commercialization NWA Business Conference – Innovation and IP Strategy Key Topics Building successful IP licensing programs Commercialization strategy for MedTech & health technologies IP valuation, negotiation & deal structuring Professional know-how & consultant licensing AI, digital assets & emerging IP monetization models Scaling business revenue with partner licensing Published Work Media & Publications Rand has been published in leading intellectual property and business journals, covering licensing strategy, IP commercialization, and global brand development. The Licensing Journal · February 2012 The Money Making Power of Licensing Read Article → Intellectual Property Magazine · September 2012 License to Print Money Read Article → Intellectual Property Magazine · February 2013 Food for Thought: Licensing Food and Beverage Read Article → Retailer India · August 2013 Western Brands Look East Read Article → Retailer India · September 2013 Mickey and Miffy Are Friends with Retailers Read Article → Retailer India · September 2014 Licensing Gold Rush Read Article → Intellectual Property Magazine · June 2014 The Transforming World of Licensing Read Article → Book Rand to Speak at Your Next Event Bring 35 years of licensing strategy, IP commercialization expertise, and real-world deal-making to your conference, innovation forum, accelerator, or corporate training program. Rand delivers dynamic sessions packed with actionable insights your audience can use immediately. Schedule a Call Request Speaking Topics → Contact Us Tel. 646-395-9572 Email: [email protected] Menu Welcome Licensing Services About Rand Brenner Blog Legal Notices Terms of Use Privacy Policy Copyright Licensing Strategy Newsletter Newsletter Subscribe Webform Δ Subscribe To Newsletter Copyright © Licensing Consulting Group. All right reserved. Proudly powered by WordPress | Theme: Bizlight Pro by eVisionThemes Available For Licensing Skip to content Unlocking the Value of Innovation MENU Home Services Licensing Management Licensing Case Studies Available IP About Rand Brenner Learn Blog Newsletter Workshops Special Reports Podcasts Resources Work With Us Search for: Available For Licensing SAALT Multilayer Absorbent Textile Read More » Non-Living Space Moisture Reduction System Read More » Bocaliner Oral Medication Device Read More » BrushSpa Toothbrush Sanitizer Read More » Fia Facial Treatment Device Read More » Mutant Ape #420 Read More » AMY Rescue Breathing Device Read More » Dual motor LVAD Read More » Alivio Female Urinary Pain Relief Device Read More » Vividose Syringe and Colored Seals Read More » Simplicity – Better Sinus Dilation Surgery Read More » TAS Airway Management Device Read More » Contact Us Tel. 646-395-9572 Email: [email protected] Menu Welcome Licensing Services About Rand Brenner Blog Legal Notices Terms of Use Privacy Policy Copyright Licensing Strategy Newsletter Newsletter Subscribe Webform Δ Subscribe To Newsletter Copyright © Licensing Consulting Group. All right reserved. Proudly powered by WordPress | Theme: Bizlight Pro by eVisionThemes Terms of Use Skip to content Unlocking the Value of Innovation MENU Home Services Licensing Management Licensing Case Studies Available IP About Rand Brenner Learn Blog Newsletter Workshops Special Reports Podcasts Resources Work With Us Search for: Terms of Use TERMS OF USE The information provided by Licensing Consulting Group LLC (“we,” “us” or “our”) on www.licensingconsultinggroup.com (the “Site”) is for general informational purposes only. All information on the Site is provided in good faith; however, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the Site. The Site cannot and does not contain legal advice. Legal information is provided for general informational and educational purposes only and is not a substitute for professional advice. 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We do not warrant, endorse, guarantee, or assume responsibility for the accuracy or reliability of any information offered by third-party websites linked through the site or any website or feature linked in any banner or other advertising. We will not be a party to or in any way be responsible for monitoring any transaction between you and third-party providers of products or services. AFFILIATES The Site may contain links to affiliate websites, and we receive an affiliate commission for any purchases you make on the affiliate website using such links. TESTIMONIALS The Site may contain user testimonials of our products and services. These testimonials reflect the real-life experiences and opinions of such users. However, the experiences are personal to those users and may not necessarily represent all users of our products and services. We do not claim, and you should not assume, that all users will have the same experiences. Your results may vary. The testimonials on the Site are submitted in various forms, such as text, audio, or video, and we review them before posting. They appear on the Site verbatim as given by the users, except for correcting grammar or typing errors. Some testimonials may have been shortened for brevity, where the full testimonial contained extraneous information irrelevant to the general public. The views and opinions contained in the testimonials belong solely to the individual user and do not reflect our views and opinions. We are not affiliated with users who provide testimonials, and users are not paid or compensated for them. FAIR USE This website may contain copyrighted material, the use of which may not have been specifically authorized by the copyright owner. This material is available in an effort to explain issues relevant to licensing and intellectual property or to illustrate the use and benefits of licensing intellectual property. The material contained in the articles on this website is provided without profit for educational purposes. Only small portions of the original work are being used and those could not be used easily to duplicate the original work. This constitutes a ‘fair use’ of any such copyrighted material (referenced and provided for in section 107 of the US Copyright Law). If you wish to use any copyrighted material from this site for purposes of your own that go beyond ‘fair use’, you must obtain expressed permission from the copyright owner. Get Our Newsletter Newsletter Form Sidebar Δ Subscribe to our newsletter Sign up in the newsletter form below to receive the latest news and updates from our company. Email Subscribe Free E-Book – The Money Making Power of Licensing Get Our Book Available on Amazon. Click Image to Buy it Now. Recent Posts When Brand Expansion Becomes Leverage — And Licensing Lets You Scale Without Overreaching Royalty Rates Explained: What Real Deals Tell You About Fair Market Value How Licensing Negotiations Really Work (And Where Most IP Owners Lose Leverage) Top Posts When Brand Expansion Becomes Leverage — And Licensing Lets You Scale Without Overreaching The Ultimate Guide to Licensing NFTs: What You Need to Know Using Financial Incentives in Product Development & Licensing Agreements to Drive Success Dynamic Licensing Agreements: Why They’re Meant to Evolve Over Time Unlock Hidden Capital: Leverage Your Intellectual Property for Business Funding IP Licensing Coach Academy How to Find the Right Licensing Partners — Six Insider Resources Most IP Owners Never Use The Six-Step Licensing Action Plan — How to Go From Strategy to Campaign Ready The Six Licensing Strategies — and How to Know Which One Is Right for Your IP Is Your IP Actually Worth Licensing? Here’s How to Find Out. Archives Archives Select Month May 2026 April 2026 March 2026 February 2026 January 2026 November 2025 October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 November 2023 October 2023 August 2023 July 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 September 2022 July 2022 May 2022 March 2022 November 2021 August 2021 February 2021 October 2020 September 2020 April 2020 March 2020 January 2020 September 2019 Contact Us Tel. 646-395-9572 Email: [email protected] Menu Welcome Licensing Services About Rand Brenner Blog Legal Notices Terms of Use Privacy Policy Copyright Licensing Strategy Newsletter Newsletter Subscribe Webform Δ Subscribe To Newsletter Copyright © Licensing Consulting Group. All right reserved. Proudly powered by WordPress | Theme: Bizlight Pro by eVisionThemes Licensing Case Studies Skip to content Unlocking the Value of Innovation MENU Home Services Licensing Management Licensing Case Studies Available IP About Rand Brenner Learn Blog Newsletter Workshops Special Reports Podcasts Resources Work With Us Search for: 📁 Client Engagements Representative Licensing & Commercialization Case Studies Real-world IP licensing engagements across medical devices, consumer products, food, media, digital platforms, and educational content — from early-stage inventors to global brands. Schedule a Strategy Call Browse Case Studies ↓ 28+ Engagements 8 Industries 35+ Years Experience Global Market Reach Filter by Industry All Industries Medical Devices Consumer Health Consumer Products Food & CPG Media & Entertainment Digital & AI Education Healthcare Systems 🩺 Medical Devices & Healthcare 6 Engagements Medical Device AMY Automated Resuscitation Device Cardiac Emergency Technology LCG advised on commercialization and licensing strategy for AMY, a patented automated rescue-breathing device designed to eliminate mouth-to-mouth CPR and improve oxygen delivery during cardiac arrest, positioned for EMS, first responders, and device manufacturers. Licensing Strategy Medical Positioning Partner Targeting Medical Device Improvement TAS Airway Connector Anesthesia & Emergency Medicine LCG structured and positioned a licensing opportunity for a patented airway connector that standardizes modified airway devices used in anesthesia and emergency medicine, improving oxygen delivery and CO₂ monitoring while reducing patient risk. Device Improvement Licensing Risk Mitigation OEM Partnerships ENT Medical Device Simplicity® Sinus Dilators Reusable ENT Instrument LCG supported licensing strategy for a reusable sinus dilation device positioned as a cost-effective alternative to disposable balloon systems, emphasizing procedural simplicity and adoption without regulatory escalation. Cost-Focused Licensing ENT Positioning Adoption Strategy Orthopedic / Podiatric Implant Hammertoe Fusion Implant Shape-Memory Nitinol Implant LCG advised on licensing for a shape-memory nitinol hammertoe fusion implant delivering continuous compression, improved stability, and simplified surgical placement with reduced revision risk. Implant Licensing Clinical Differentiation OEM Strategy Cardiovascular Device LVAD Dual-Motor Improvement Technology Heart Assist Device Innovation LCG structured a licensing opportunity for a dual-motor LVAD design intended to reduce blood trauma and improve outcomes, enabling manufacturers to enhance existing systems without a full redesign. Incremental Innovation OEM Collaboration Risk-Managed Licensing Oral Health & Supportive Care Bocaliner™ Oral Therapeutic Device Platform Drug-Agnostic Oral Device LCG positioned Bocaliner™ as a drug-agnostic oral device platform that stabilizes the oral environment to improve topical and sublingual therapy effectiveness, with clinical validation in oncology supportive care. Platform Licensing Clinical Positioning Medtech Partnerships 💄 Consumer Health & Beauty 4 Engagements Beauty Device Technology Fia Facial Ozone Skin Treatment System Patented Skincare Device LCG positioned the patented Fia Facial Ozone System as a rapid, device-enabled skincare solution delivering oil control, makeup longevity, and visible skin refinement for beauty and skincare brand partners. Beauty Tech Licensing Product Differentiation Brand Partnerships Oral Care Consumer Device BrushSpa Toothbrush Sanitizer Hydrogen Peroxide Sanitization System LCG advised on licensing strategy for a hydrogen-peroxide-based toothbrush sanitization system offering superior hygiene versus UV alternatives, expandable to retainers and oral appliances. Consumer Device Licensing Oral Care Innovation OEM Partnerships Oral Care Consumer Product Oralucent Toothbrush Blue-Light Enhanced Oral Care LCG supported licensing and commercialization strategy for the Oralucent Toothbrush, a differentiated consumer oral-care product targeting brands seeking innovation without additional regulatory complexity. Oral-Care Licensing Consumer Health OEM Partnerships Beauty Packaging & Consumer Products Patented Hair Color Packaging Technology Consumer Dispensing System IP LCG advised on licensing strategy for a patented hair color packaging and dispensing system improving consumer usability and application consistency, focused on global beauty and personal-care brands. Packaging IP Licensing Beauty Innovation Global Brand Partnerships 🛍️ Consumer Products & Lifestyle 3 Engagements Outdoor Recreation & Sporting Goods Jurassic Fishing Pole / Hand Reel Portable Fishing Innovation LCG supported licensing and commercialization strategy for the Jurassic Fishing Pole, an innovative hand-reel fishing system designed for portability, simplicity, and durability, positioned for mass-market outdoor brands and recreational fishing channels. Consumer Product Licensing Outdoor Goods Mass-Market Positioning Workplace Accessories & Ergonomics DeskSurfer Portable Desk Attachment Productivity & Workspace Innovation LCG advised on licensing strategy for DeskSurfer, a portable desk attachment expanding usable workspace in office, home, and mobile environments, targeted at office furniture brands and B2B distribution partners. Ergonomic Product Licensing Office Accessories B2B & Retail Channels Functional Apparel & Lifestyle Comby's Combo Women's Pants Denim & Leggings Hybrid Design LCG supported licensing strategy for Comby's Combo, a functional women's apparel concept combining comfort, versatility, and modern styling, focused on apparel brand partnerships and scalable retail and direct-to-consumer licensing models. Apparel Licensing Functional Fashion Brand Partnerships 🍽️ Food & Consumer Packaged Goods 2 Engagements Food Processing & Formulation IP Crackle-Baked™ Food Processing Technology Healthier Fried-Taste Process Patent LCG represented a patented food processing technology enabling baked foods to replicate the taste and texture of fried products with up to 60% less fat, helping manufacturers reformulate product lines without capital-intensive equipment overhauls. Process Licensing Health-Driven Reformulation CPG Partnerships Confectionery & Brand Licensing Naseeb Branded & Character-Licensed Gummies Branded Confectionery Expansion LCG advised on character licensing strategy for a gummy candy manufacturer expanding into branded confectionery products, including evaluating entertainment properties, structuring licensing terms, and aligning brand identity with retail and distribution strategy for North American markets. Brand Licensing Retail Positioning CPG Market Expansion 🎬 Media, Entertainment & Experiences 6 Engagements Experiential Entertainment & Location-Based IP Jurassic Park Interactive Attractions International Location-Based Entertainment LCG served as VP of Licensing for Creative Cultural Entertainment, supporting acquisition, negotiation, and management of licensing rights for Jurassic Park–themed interactive attractions for international markets, including large-scale installations in China. Experiential Licensing International Markets IP Rights Management Immersive & Interactive Entertainment Transformers CyberZone Interactive Experience Technology-Driven Franchise Experience LCG supported licensing strategy and proposal development for Transformers CyberZone, translating a globally recognized franchise into a technology-driven, location-based experience with scalable deployment models. Franchise Licensing Interactive Experiences Global Deployment Location-Based Entertainment & Sports Gaming SmashSwing Immersive Golf & Gaming Experience Patent-Pending Sports Entertainment Venue LCG supported IP positioning and licensing strategy for SmashSwing, a patent-pending immersive golf and gaming concept combining physical play, digital interaction, and entertainment elements with scalable venue licensing models. Experiential IP Licensing Venue Strategy Partner Develo IP Money Talk Podcasts Skip to content Unlocking the Value of Innovation MENU Home Services Licensing Management Licensing Case Studies Available IP About Rand Brenner Learn Blog Newsletter Workshops Special Reports Podcasts Resources Work With Us Search for: Licensing Consulting Group Presents IP Money Talk by Licensing Consulting Group  ·  Licensing Insights, On Demand Expert conversations on IP strategy, SBIR programs, negotiation, and commercializing your intellectual property — hosted by Rand Brenner. All Episodes SBIR Programs Licensing Strategy Interviews Media Interviews SBIR Programs Ep. 01 ✈️ Air Force IP Licensing USAF SBIR: Licensing IP Through the Air Force Program How the U.S. Air Force SBIR program funds small businesses to develop and commercialize innovative technologies — and what it means for IP licensing opportunities. SBIR Programs Ep. 02 🏢 Revenue Strategies Small Business SBIR: Licensing IP Revenue Strategies A deep-dive into how small businesses can leverage SBIR and STTR grants to protect intellectual property and create licensing revenue streams. SBIR Programs Ep. 03 🌊 Ocean & Atmospheric IP NOAA SBIR: Ocean & Atmospheric IP Commercialization How NOAA's SBIR program creates pathways for small businesses in ocean, atmospheric, and environmental technology to commercialize through licensing. Licensing Strategy Ep. 04 🤝 Deal Structure How to Negotiate a License Deal — Part 1 Part one of Rand Brenner's practical guide to negotiating licensing deals — covering preparation, deal structure, royalty rates, and protecting your leverage. SBIR Programs Ep. 05 🧬 Healthcare IP Licensing NIH SBIR: Licensing Healthcare & Life Science IP National Institutes of Health SBIR funding and how small biotech and medtech companies can use it to build an IP portfolio that generates licensing income. Interview Ep. 06 🚀 Space Technology IP NASA Interview: Licensing Space Technology IP An exclusive interview exploring how NASA licenses its technology portfolio to private companies, and what opportunities exist for entrepreneurs to commercialize space IP. SBIR Programs Ep. 07 🛡️ Defense Tech Licensing Missile Defense Agency SBIR: Defense Tech Licensing How the Missile Defense Agency's SBIR program funds advanced technology development, and how small defense contractors can build IP licensing revenue from their innovations. Interview Ep. 08 📺 Direct Response TV IP Deals Licensing & DRTV: Direct Response TV IP Deals How inventors and IP owners can license their products into the direct response TV (DRTV) market — deal structures, royalties, and what DRTV companies look for. SBIR Programs Ep. 09 ⚡ Air Force SBIR Strategies IP Money Talk: Air Force SBIR Licensing Strategies A focused conversation on Air Force SBIR — the specific strategies small businesses use to convert defense-funded R&D into licensable intellectual property. Licensing Strategy Ep. 10 Patent portfolio $2.4M Trade secrets $880K Brand / trademarks $1.1M Copyrights $430K TOTAL IP VALUE $4.81M IP Metrics: Valuing & Measuring Your IP Assets How to quantify the value of your intellectual property — the metrics, methodologies, and frameworks that help IP owners price licensing deals and attract serious partners. Licensing Strategy Ep. 11 📊 Corporate Valuation Corporate Valuation Advisors: CPA Firm Specializing in IP Valuations Rand Brenner sits down with Corporate Valuation Advisors — covering how accountants value intellectual property, what drives IP worth, and how a proper valuation strengthens your licensing deals. SBIR Programs Ep. 12 ⚡ Clean Tech & Energy IP Dept. of Energy SBIR: Clean Tech & Energy IP Licensing The Department of Energy SBIR program for clean energy and cleantech companies — how to use federal R&D funding to build an IP portfolio and create licensing opportunities. Media Interview — 🎙️ IP Licensing Strategy Interview with Rand Brenner on Licensing — Hosted by Alex Vorobieff Alex Vorobieff sits down with Rand Brenner for an in-depth conversation on IP licensing — covering how entrepreneurs can use licensing to grow revenue without manufacturing or selling products themselves. Media Interview — 💰 What's Your IP Worth? Warren Whitlock Show: What's Your Intellectual Property Worth? Rand Brenner joins Warren Whitlock to tackle one of the most important questions IP owners face — how to determine what your intellectual property is actually worth and translate that value into licensing revenue. Media Interview — 🏆 Royalty Income IP Licensing with Rand Brenner — Burke Franklin Interview Burke Franklin interviews Rand Brenner on the business of IP licensing — exploring how inventors, entrepreneurs, and companies can generate ongoing royalty income by strategically licensing their intellectual property. Media Interview ▶ VIDEO 📻 West Coast Business Review West Coast Business Review — ABC News Radio KMET 1490AM Rand Brenner joins the West Coast Business Review on ABC News Radio KMET 1490AM to discuss IP licensing strategy and how businesses can unlock the hidden value in their intellectual property. Ready to Monetize Your IP? Book a complimentary strategy session with Rand Brenner to explore your licensing opportunities. Book a Free Strategy Session → Contact Us Tel. 646-395-9572 Email: [email protected] Menu Welcome Licensing Services About Rand Brenner Blog Legal Notices Terms of Use Privacy Policy Copyright Licensing Strategy Newsletter Newsletter Subscribe Webform Δ Subscribe To Newsletter Copyright © Licensing Consulting Group. All right reserved. Proudly powered by WordPress | Theme: Bizlight Pro by eVisionThemes Licensing Strategy and Campaign Management Skip to content Unlocking the Value of Innovation MENU Home Services Licensing Management Licensing Case Studies Available IP About Rand Brenner Learn Blog Newsletter Workshops Special Reports Podcasts Resources Work With Us Search for: Licensing Consulting Group · Full-Cycle IP Services Licensing Strategy & Program Management Turn your intellectual property into a high-value revenue engine with a proven, full-cycle licensing framework. LCG helps innovators, startups, and established companies build, launch, and manage licensing programs that generate long-term commercial success. With over 35 years of licensing experience across medical devices, healthcare, consumer products, digital technologies, entertainment, and more — we bring the strategy, systems, and execution needed to take your IP from evaluation to deal completion and royalty revenue. Schedule a Consultation Our Services What We Do — And What You Get LCG provides a full-cycle licensing management solution. We help you define your IP's commercial value, build a licensing strategy, engage qualified prospects, negotiate terms, and manage licensees. Our deliverables give you clarity, structure, and measurable progress toward closing licensing agreements. Our Core Licensing Services IP Assessment & Strategy — define value drivers and revenue opportunities. Market & Prospect Research — identify and qualify the best-fit licensees. Licensing Strategy & Deal Structuring — categories, royalties, exclusivity, milestones. Outbound Licensing Campaigns — targeted outreach to executives and product teams. Negotiation Support — valuation, counter-offers, term sheet guidance. Licensee Oversight — compliance, milestones, and royalty monitoring. ✔ Deliverable Licensing Strategy Blueprint A complete map of how your IP will be licensed, including targets, categories, and deal design. ✔ Deliverable Commercialization Roadmap A step-by-step roadmap for how your IP enters the market through licensing partners. ✔ Deliverable Qualified Prospect Database Customized list of companies and decision-makers matched to your technology. ✔ Deliverable Deal Structure Templates Royalty models, valuation frameworks, NDA/term sheet templates, and negotiation tools. ✔ Deliverable Outreach & Reporting Dashboard Weekly campaign updates with status, responses, meetings, and next steps. ✔ Deliverable Licensee Management System Performance and compliance tracking to ensure long-term licensing success. Our Process Our 6-Phase Licensing System Our licensing process is a structured, repeatable system used to evaluate your IP, qualify prospects, negotiate terms, and manage licensees. Each phase builds momentum toward closing a successful licensing agreement. 🧭 Phase 1: IP Assessment Evaluate your IP's strengths, value drivers, documentation, and potential licensing pathways. 🔍 Phase 2: Market & Prospect Research Identify industries, companies, and decision-makers aligned with your IP's market fit. 📊 Phase 3: Licensing Strategy & Terms Build the licensing strategy including deal structure, royalty model, categories, and territories. 📨 Phase 4: Outreach & Program Launch Execute targeted outreach, share licensing materials, and qualify interest with prospects. 🤝 Phase 5: Negotiation & Deal Structuring Guide valuation, counter-offers, and deal terms to finalize a mutually beneficial agreement. 📈 Phase 6: Licensee Management Track compliance, performance, milestones, and royalty payments for long-term success. Industries & IP Types Who We Work With LCG works with innovators, entrepreneurs, consultants, research institutions, and operating companies across a wide range of industries. With over 35 years of experience, we support the commercialization of all forms of intellectual property — patented technologies, proprietary know-how, software, formulations, processes, digital assets, professional content, and emerging technologies such as AI and NFTs. 🩺 Medical Devices Diagnostic systems, surgical tools, wearables, delivery systems, and clinical innovation. 💊 MedTech & HealthTech AI-assisted diagnostics, remote care platforms, digital therapeutics, and health applications. 🏭 Industrial & Process Technologies Proprietary manufacturing processes, automation, environmental tech, and industrial IP. 🛍️ Consumer Products Personal care, oral health, lifestyle innovations, home goods, and wellness technologies. 💻 Software, SaaS & Digital IP SaaS platforms, workflow automation, embedded software, data-driven technology. ⚗️ Formulations & Ingredients Specialty chemical formulas, nutraceuticals, coatings, health and wellness compounds. 📘 Know-How, Consultants & Trainers Licensing professional content, coaching systems, training programs, process IP, frameworks, and proprietary methodologies. 🤖 Emerging Technologies Artificial intelligence, machine learning models, blockchain applications, digital assets, NFTs, and decentralized technologies. 🎬 Entertainment & Media Film, TV, character IP, digital media properties, and themed entertainment licensing programs. Ready to Take the Next Step With Your Intellectual Property? Whether you want a clear overview of our capabilities or you're ready to discuss your licensing strategy, here are two simple ways to move forward. Download Capabilities Overview → Schedule 15-Minute Consulting Call → Contact Us Tel. 646-395-9572 Email: [email protected] Menu Welcome Licensing Services About Rand Brenner Blog Legal Notices Terms of Use Privacy Policy Copyright Licensing Strategy Newsletter Newsletter Subscribe Webform Δ Subscribe To Newsletter Copyright © Licensing Consulting Group. All right reserved. Proudly powered by WordPress | Theme: Bizlight Pro by eVisionThemes Resources Skip to content Unlocking the Value of Innovation MENU Home Services Licensing Management Licensing Case Studies Available IP About Rand Brenner Learn Blog Newsletter Workshops Special Reports Podcasts Resources Work With Us Search for: 📋 Inventor Resource Guide The Best Platforms for Commercializing Your Innovation You've built something valuable. Now it's time to find the right partners to bring it to market. Here's exactly where to look — and what each platform is best for. Updated April 2026  ·  Licensing Consulting Group $164B Patent licensing market size in 2026 $252B Projected market size by 2031 9.76% Annual market growth rate (CAGR) $334B Brand licensing market in 2026 The Market Has Never Been Bigger — or More Accessible Digital platforms have opened doors that once only the largest corporations could walk through. Whether you hold a patent, a proprietary process, or a breakthrough technology, there are now specialized platforms connecting innovators like you directly to the companies that need what you've created. Here's your map to the landscape. 🔵 Direct Licensing & IP Marketplaces Submit your IP directly to companies actively seeking innovations to license ⭐ Top Pick 2026 MarketBlast ↗ One of the highest-traffic platforms for inventors right now. You submit your patent or innovation directly to companies that have posted active "Product Hunts" — meaning they're already looking for what you've built. Free to join, and it bypasses the black hole of generic corporate inboxes. Best for: Consumer products, patented inventions, inventors seeking royalty deals with established brands. Tech Transfer Yet2.com ↗ A long-established marketplace for technology transfer, originally backed by P&G, DuPont, Bayer, Honeywell, and Siemens. Their network represents companies handling over 40% of the world's R&D capacity — including pharmaceutical, chemical, and biotech sectors. Best for: Industrial technologies, B2B innovations, and IP portfolios seeking corporate licensing partners. Matchmaking Innoget ↗ A tech transfer network using intelligent matchmaking to connect your innovation with the right companies, research centers, and investors. The platform's algorithm does the legwork of finding relevant partners so you're not starting from scratch with cold outreach. Best for: Technology startups, research institutions, and innovators open to co-development partnerships. 🟢 Open Innovation Challenge Platforms Get in front of corporate R&D teams actively seeking outside solutions Big Budget Deals NineSigma ↗ Specializes in "grand challenges" — posted by companies like P&G, DuPont, Unilever, and Kraft — often worth hundreds of thousands to over a million dollars. They're exceptional at helping both sides find the right fit without presupposing a solution from the start. Best for: High-value technical innovations where your solution addresses a well-defined industrial problem. Global Network InnoCentive ↗ Founded by Eli Lilly and built into a global open innovation network, InnoCentive connects innovators ("Solvers") with companies ("Seekers") posting challenge problems. Smaller prize amounts make it accessible to individual inventors, not just large research teams. Best for: Science, engineering, and technology innovations that solve a specific, well-defined challenge. Industry Challenges HeroX ↗ Hosts innovation challenges across every industry, from healthcare and defense to consumer tech and sustainability. Companies and organizations post public challenges and award prizes to the best submissions — giving you both visibility and a foot in the door. Best for: Cross-industry innovators and entrepreneurs who want competitive exposure to multiple potential buyers. 📊 Why Cross-Industry Licensing Is Exploding Right Now 11.7% Technology licensing market CAGR through 2035 13.1% IP collaboration platform growth rate through 2026 $3.5B IP collaboration platforms market size by 2026 $150B Intellectual property services market size in 2026 Non-traditional licensing is one of the biggest trends of 2026. A software company licensing navigation patents to a tractor manufacturer. A medical device company licensing a sensor to a consumer wearable brand. Your innovation may have more potential buyers than you think — across industries you haven't even considered yet. 🟡 Corporate Open Innovation Portals Go direct — major brands actively seeking outside innovations Direct Submission P&G Connect + Develop ↗ Procter & Gamble's long-running open innovation portal invites inventors to submit products and technologies directly. P&G has built a dedicated team and process for reviewing external ideas — making them one of the most inventor-friendly corporations in the world. Best for: Consumer goods, personal care, health & beauty, household, and packaging innovations. Unilever Ventures Unilever Open Innovation ↗ Unilever actively seeks external technology across sustainability, ingredient science, digital health, and consumer experience. They publish specific technology briefs detailing exactly what they're looking for — making it easy to identify a match before you apply. Best for: Sustainable materials, health & wellness products, and consumer science innovations. Research Your Niche Industry-Specific Portals Almost every major corporation in healthcare, energy, ag-tech, defense, and manufacturing now operates some form of open innovation or tech scouting program. A targeted search for "[Your Industry] open innovation portal" will surface companies actively looking in your space. Strategy: Look for companies that frequently launch new products — they're the most motivated to license external innovations quickly. 🟠 Crowdfunding & Market Validation Prove market demand before approaching licensees — your most powerful negotiating tool Proof of Market Kickstarter ↗ Not a licensing platform — but one of the most powerful tools for building the case your licensee needs to say yes. A successful Kickstarter campaign proves real consumer demand, eliminates the risk argument, and gives you concrete data to bring to the negotiating table. Strategic move: Use Kickstarter for validation, then approach licensees with proven market traction. Changes the entire negotiation dynamic in your favor. Flexible Funding Indiegogo ↗ Similar to Kickstarter but with flexible funding options — you keep what you raise even if you don't hit your goal. Also useful for international markets and has an InDemand feature that lets successful campaigns continue selling indefinitely after the campaign ends. Best for: Tech products, gadgets, and innovations with a clear consumer use case you want to validate before licensing. Discovery Platform Product Hunt ↗ A high-traffic discovery platform where tech and digital innovations gain visibility with early adopters, investors, and potential partners. Getting featured on Product Hunt can put your innovation in front of tens of thousands of people — including the corporate decision-makers who follow it daily. Best for: Digital products, apps, SaaS tools, and tech-forward innovations seeking early adopter validation and press coverage. 🔴 Industry Events & Trade Platforms Where deals actually get done — face-to-face with decision-makers Premier Event Licensing Expo ↗ The world's largest licensing industry event, bringing together thousands of licensors, licensees, and brand owners under one roof. This is where licensing deals get made across every category — consumer products, entertainment, fashion, technology, and more. Required attendance if you're serious about licensing. Tip: Come prepared with a one-page deal overview and a clear value proposition. Decision-makers here have limited time — make your first impression count. Tech Innovation CES (Consumer Electronics Show) ↗ The world's largest consumer technology event. Ideal for tech-based innovations — thousands of corporate buyers, product managers, and licensing executives attend specifically lo Newsletter Skip to content Unlocking the Value of Innovation MENU Home Services Licensing Management Licensing Case Studies Available IP About Rand Brenner Learn Blog Newsletter Workshops Special Reports Podcasts Resources Work With Us Search for: Newsletter Subscribe to our newsletter for actionable insights on leveraging IP to drive growth. Each issue delivers expert tips, proven strategies, and real-world advice to help entrepreneurs, CEOs, and startups unlock the full potential of their IP and gain a competitive edge. Sign Up Today Newsletter Subscribe Webform Δ Subscribe To Newsletter Contact Us Tel. 646-395-9572 Email: [email protected] Menu Welcome Licensing Services About Rand Brenner Blog Legal Notices Terms of Use Privacy Policy Copyright Licensing Strategy Newsletter Newsletter Subscribe Webform Δ Subscribe To Newsletter Copyright © Licensing Consulting Group. All right reserved. Proudly powered by WordPress | Theme: Bizlight Pro by eVisionThemes Workshops Skip to content Unlocking the Value of Innovation MENU Home Services Licensing Management Licensing Case Studies Available IP About Rand Brenner Learn Blog Newsletter Workshops Special Reports Podcasts Resources Work With Us Search for: Free IP Licensing Workshops | Licensing Consulting Group Free On-Demand Workshops Turn Your IP Into Revenue, Partnerships & Business Value Proven, real-world licensing strategies from practitioners who've done it. No theory. No gatekeeping. Watch any workshop free, on demand. Book a Free Strategy Session Browse Workshops ↓ No obligation · 15 minutes · IP & licensing only 9 Free Workshops $180B+ Global Licensing Market 35+ Years of Experience Free All Workshops, No Cost Browse by Topic All Workshops Strategy Negotiation Industry-Specific Nonprofits MedTech Cannabis IP Strategy Revenue Building Recurring Revenue Through Strategic IP Licensing Use intellectual property as a disciplined revenue engine — stabilizing cash flow, reducing operational risk, and creating recurring royalty income that compounds over time. Identify hidden IP value in your existing assets Shift commercialization risk to licensing partners Create licensing deals that perform in any market Rand Brenner & Toussaint Myricks, Esq. Licensing Consulting Group Watch Replay Product Strategy Development Product Development for Licensing Not every product is built for licensing. Learn how to design, refine, and position products to attract the right partners and accelerate deal flow. Design products with licensee demand in mind Avoid costly over-engineering and misaligned features Position your product for faster licensing decisions Rand Brenner & Andrew Lees LCG · Stoke Ventures Watch Replay Cannabis Industry-Specific IP Licensing Strategies for Cannabis Companies Scale your cannabis business using licensing — without expanding facilities or increasing regulatory exposure across state lines. License brands, formulations, and processes Structure compliant multi-state licensing deals Expand geographically without owning operations Rand Brenner Licensing Consulting Group Watch Replay MedTech Industry-Specific MedTech IP Licensing Workshop Licensing medical technology requires a different playbook. Learn how to commercialize medical devices, diagnostics, and digital health IP through strategic licensing partners. Understand what makes MedTech IP licensable Position technology for strategic healthcare partners Structure deals that align with regulatory pathways Rand Brenner Licensing Consulting Group Watch Replay Nonprofits Mission-Driven Licensing Strategies for Nonprofits Grants and donations don't have to be your only funding sources. Discover how nonprofits can use licensing to build sustainable, recurring revenue while staying mission-aligned. Identify licensable nonprofit assets and programs Structure mission-driven licensing models Generate revenue without increasing overhead Rand Brenner Licensing Consulting Group Watch Replay Negotiation Deal-Making 10 Tips for a Successful Licensing Negotiation You don't get the deal you deserve — you get the deal you negotiate. Learn how to prepare leverage, protect your interests, and get the best possible terms. Build negotiation leverage before discussions begin Know which terms drive long-term deal value Avoid the most common deal-killing mistakes Rand Brenner & Andrew Berger LCG · Leichtman Law PLLC Watch Replay Tax Strategy Finance R&D Tax-Free Licensing Revenue Learn how to combine R&D tax incentives with IP licensing to transform innovation spending into new, tax-advantaged revenue streams. How licensing complements R&D tax credits Turn existing innovation into licensing income Improve ROI on R&D investments Rand Brenner Licensing Consulting Group Watch Replay Resilience Business Strategy Licensing Strategies to Survive and Thrive Markets change. Business models break. Licensing can be the strategy that helps you adapt, stabilize, and grow — even in disruptive or uncertain environments. Use IP licensing to diversify revenue streams Reduce dependency on a single product or market Build long-term business resilience through IP Rand Brenner Licensing Consulting Group Watch Replay IP Funding Investment Banking on IP Learn how IP licensing can serve as a strategic, non-dilutive funding tool — supporting growth and attracting partners without giving up equity. How IP licensing functions as an alternative funding model What investors look for in licensing-backed revenue strategies Avoid the mistakes that limit IP funding potential Rand Brenner Licensing Consulting Group Watch Replay Ready to Put These Strategies to Work? Schedule a free 15-minute strategy session with Rand Brenner to discuss your IP and identify the best licensing path forward for your situation. 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Recent Posts When Brand Expansion Becomes Leverage — And Licensing Lets You Scale Without Overreaching Royalty Rates Explained: What Real Deals Tell You About Fair Market Value How Licensing Negotiations Really Work (And Where Most IP Owners Lose Leverage) Top Posts The Ultimate Guide to Licensing NFTs: What You Need to Know Using Financial Incentives in Product Development & Licensing Agreements to Drive Success Dynamic Licensing Agreements: Why They’re Meant to Evolve Over Time Unlock Hidden Capital: Leverage Your Intellectual Property for Business Funding How the Competitive Landscape Impacts Your Licensing Fees—and How to Maximize Them IP Licensing Coach Academy How to Find the Right Licensing Partners — Six Insider Resources Most IP Owners Never Use The Six-Step Licensing Action Plan — How to Go From Strategy to Campaign Ready The Six Licensing Strategies — and How to Know Which One Is Right for Your IP Is Your IP Actually Worth Licensing? Here’s How to Find Out. Archives Archives Select Month May 2026 April 2026 March 2026 February 2026 January 2026 November 2025 October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 November 2023 October 2023 August 2023 July 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 September 2022 July 2022 May 2022 March 2022 November 2021 August 2021 February 2021 October 2020 September 2020 April 2020 March 2020 January 2020 September 2019 Contact Us Tel. 646-395-9572 Email: [email protected] Menu Welcome Licensing Services About Rand Brenner Blog Legal Notices Terms of Use Privacy Policy Copyright Licensing Strategy Newsletter Newsletter Subscribe Webform Δ Subscribe To Newsletter Copyright © Licensing Consulting Group. All right reserved. Proudly powered by WordPress | Theme: Bizlight Pro by eVisionThemes Blog Skip to content Unlocking the Value of Innovation MENU Home Services Licensing Management Licensing Case Studies Available IP About Rand Brenner Learn Blog Newsletter Workshops Special Reports Podcasts Resources Work With Us Search for: Blog When Brand Expansion Becomes Leverage — And Licensing Lets You Scale Without Overreaching 05/14/2026 04/11/2026 Rand Brenner Licensing Strategy , Strategic Licensing Insights brands , expansion , new markets , partnerships What the Nike + Fortnite Activation Teaches You About Strategic Brand Extension If you’ve built a strong brand, there comes a point where you have to make a strategic decision that goes far beyond marketing. Do you expand into new product categories yourself, or do you extend your brand into […] Royalty Rates Explained: What Real Deals Tell You About Fair Market Value 05/07/2026 04/11/2026 Rand Brenner Licensing Strategy , Royalties , Strategic Licensing Insights formulas , royalty rate , value One of the first questions that comes up in almost every licensing conversation is about royalty rates, and it’s easy to understand why, because it feels like the most direct way to measure what your intellectual property is worth. At some point, the conversation almost always turns into a version […] How Licensing Negotiations Really Work (And Where Most IP Owners Lose Leverage) 04/30/2026 03/31/2026 Rand Brenner Negotiating , Strategic Licensing Insights agreement , negotiating , strategy , terms A few years ago, Pfizer entered into a series of licensing and partnership deals that, on the surface, looked fairly straightforward, especially when you saw the headline numbers attached to them. Some of those deals were valued in the hundreds of millions, and others reached into the billions, which made […] The Brand Had Traction—But Licensing Conversations Still Went Nowhere 04/23/2026 04/11/2026 Rand Brenner Licensing Case Studies , Strategic Licensing Insights brand commercialization , brand licensing strategy , consumer product IP , licensing positioning , product vs brand He wasn’t coming from a technical background, and that was part of what made this case different from many of the others. There was no patent portfolio, no complex process innovation, and no deep engineering story to unpack. What he had built was a consumer brand that had already found […] It Looked Like a Breakthrough—Until You Put It in a Fast Food Kitchen 04/16/2026 04/11/2026 Rand Brenner Licensing fast food innovation , food technology licensing , licensing readiness , real world validation , university IP commercialization At first glance, the technology checked every box you would want to see in a licensing opportunity. Developed at a university, it was positioned as a baking process that could replicate the full sensory experience of fried food while reducing fat content by as much as 60% . It used […] What the World’s Biggest Licensing Deals Reveal About Getting Your Own Deal Done 04/09/2026 04/11/2026 Rand Brenner Licensing Strategy , Strategic Licensing Insights agreements , exclusive , fit , partners , royalty rate A few years ago, Microsoft made a move that most people never noticed. There was no big product launch, no headline-grabbing acquisition, and nothing that would have caught the attention of the broader market. Instead, they expanded quietly through a series of licensing agreements tied to cloud infrastructure, artificial intelligence […] Page 1 Page 2 Page 3 … Page 22 Get Our Newsletter Newsletter Form Sidebar Δ Subscribe to our newsletter Sign up in the newsletter form below to receive the latest news and updates from our company. Email Subscribe Free E-Book – The Money Making Power of Licensing Get Our Book Available on Amazon. Click Image to Buy it Now. Top Posts The Ultimate Guide to Licensing NFTs: What You Need to Know Using Financial Incentives in Product Development & Licensing Agreements to Drive Success Dynamic Licensing Agreements: Why They’re Meant to Evolve Over Time How the Competitive Landscape Impacts Your Licensing Fees—and How to Maximize Them Structuring Licensing Deals for Greater Returns: Equity and Royalty Models IP Licensing Coach Academy How to Find the Right Licensing Partners — Six Insider Resources Most IP Owners Never Use The Six-Step Licensing Action Plan — How to Go From Strategy to Campaign Ready The Six Licensing Strategies — and How to Know Which One Is Right for Your IP Is Your IP Actually Worth Licensing? Here’s How to Find Out. Search By Category Search By Category Select Category Agreements Available for Licensing IP Funding IP Type Licensing Licensing Case Studies Licensing Strategy Negotiating Partners Royalties Startups Strategic Licensing Insights Workshop Search for: Archives Archives Select Month May 2026 April 2026 March 2026 February 2026 January 2026 November 2025 October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 November 2023 October 2023 August 2023 July 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 September 2022 July 2022 May 2022 March 2022 November 2021 August 2021 February 2021 October 2020 September 2020 April 2020 March 2020 January 2020 September 2019 Contact Us Tel. 646-395-9572 Email: [email protected] Menu Welcome Licensing Services About Rand Brenner Blog Legal Notices Terms of Use Privacy Policy Copyright Licensing Strategy Newsletter Newsletter Subscribe Webform Δ Subscribe To Newsletter Copyright © Licensing Consulting Group. 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