◈ Homepage — https://www.liquidagency.com/Skip to content Liquid Agency About Open submenu Solutions Open submenu Work Thinking News Contact Us Search Business is chaotic bonkers confusing frantic frenetic bananas spicy uncertain unhinged shaky nuts intense madcap volatile messy hairy unpredictable wtf-worthy cuckoo pandemonium looney tunes exhausting loopy kerfuffle-ish omg dizzying right now. Is your brand ready? Our insights that will help you own your category: Liquid x Avasta Challenger Index The Brand Momentum Playbook The CMO Toolkit Marty Neumeier We align your brand, employee and customer experiences, so you win the fight to own your category. Our Work Brand Experience Rebranding the rebrand Ernest View case study Customer Experience Embracing customer centricity to drive more impactful experiences CRKT View case study Employee Experience Activating a new brand culture to power a new brand UGG View case study Campaigns And Media Visibility into all your business spend Coupa View case study Fiercely independent since 2001 Some Silicon Valley companies got their start in garages. We thought a hotel lobby was a bit more comfortable. Learn more about Liquid’s origin story and the clients who helped us become who we are today. We build category leading brands. We are trusted by forward-thinking companies to turn momentum into brand performance. We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy. DON'T SHOW AGAIN   ✕ CONTACT US ◈ Interior Pages — 26 pages crawledOur Culture | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Our Culture Empowered to make a difference Our Values Empathy in action We favor emotional intelligence (EQ) over high IQ. Commitment, always We’re dedicated to our purpose to build brands people believe in. Team-powered success We believe in the the strength of our collective efforts. Humility in all endeavors We approach every situation with openness and curiosity. Courage to challenge We come to the table with a willingness to challenge each other, our clients, and the status quo. Staying connected in a remote world WFH just might be the new normal, and we’re embracing it. With collaboration studios in San Jose, Portland, Dallas and Santiago, we are able to work from anywhere. With an office supply allowance plus cell phone and internet stipends, we make sure our employees have what they need to do great work, wherever they may be. Building stronger employee connections The Liquid Culture Council helps Liquid employees recognize that they are “part of something” by increasing a sense of connection and building overall employee relationships. Made up of employee engagement ambassadors, the Culture Council encourages participation, engagement and feedback from other Liquidians. Benefits at a glance: Medical / Dental / Vision Insurance Flexible Savings Account Health Savings Account 401(k) Employee Assistance Program Commuter / Transportation Reimbursement Vacation Paid Holidays Sick Leave Parental Leave Bonus Programs Volunteer Time Off Great people make a great agency. If you share the same values and passion for building great brands, we can’t wait to say hello. EXPLORE OUR OPEN ROLES We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ URL This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us Privacy Policy | Brand Strategy Company | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Privacy Policy Last Updated: January 20, 2021 Liquid Agency, Inc. (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website liquidagency.com or otherwise interact with us, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site. We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted. Collection of Your Information We may collect information about you in a variety of ways and are committed to protecting the privacy of our Website visitors in accordance with applicable laws and regulations. The information we may collect on the Site includes: Personal Data Personally identifiable information, such as your name, title, address, email address, and telephone number that you voluntarily give to us when you register with the Site or when you choose to participate in various activities related to the Site, such as online chat and message boards. You are under no obligation to provide us with personal information of any kind, however your refusal to do so may prevent you from using certain features of the Site. 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You have the choice to tell us not to collect and use this information, and in some jurisdictions, we will only engage in interest-based advertising if you opt-in. If you would like more information about this practice and to know your choices concerning interest-based ads, visit: https://optout.networkadvertising.org/ or https://youradchoices.com/control. Use of Your Information Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to: Assist law enforcement and respond to subpoena. Compile anonymous statistical data and analysis for use internally or with third parties. Increase the efficiency and operation of the Site. Monitor and analyze usage and trends to improve your experience with the Site. Perform other business activities as needed. 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In these cases, Liquid Agency will require that our Third-Party Service Providers protect your information as required by law and typically provide at least the same protection that Liquid Agency provides. In any case, Liquid Agency may share aggregated and anonymized information in a way that does not directly identify you. Marketing Communications With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law. See Options Regarding Your Information, below, for more information about how you may opt-out. Interactions with Other Users If you interact with other users of the Site, those users may see your name, profile photo, and descriptions of your activity, including sending invitations to other users, chatting with other users, likin Marty Neumeier, Author at Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Marty Neumeier Steal This Idea: The Buy-in Curve Imagine being shown a map of the world, only upside down, and being told that this is how all maps… The Rules of Genius #34: Seek instructive criticism When you’re working in creative mode, you’re more likely to be imaginative and intuitive. But you’re also more likely to… The Rules of Genius #33: Make educational mistakes In the realm of creativity, mistakes aren’t mistakes. They’re clues. Each one reveals a part of the mystery you’re trying… The Rules of Genius #31: Shore up your weaknesses There are two contradictory schools of thought on developing skills. The first is to build on your strengths and forget… The Rules of Genius #29: Invest in your originality The ability to produce original work is a rare and valuable asset. It lies at the heart of innovation, strategic… The Rules of Genius #25: Learn how to learn Learning to learn is a metaskill—a skill applied to itself. It multiplies your knowledge and accelerates your progress. When you… Load More We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. 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First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 – $100,000 $100,000 – $250,000 $250,000 – $500,000 $500,000 – $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 – $500,000 $500,000 – $1,000,000 $1,000,000 – $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit General inquiries Shoot us a quick rundown of your offering and we’ll be sure to take a look. hello@liquidagency.com Media and speaking inquiries Let us know how our team can help, and we’ll get back to you soon. media@liquidagency.com Talent network We’re always looking for talented, driven people to help us build brands. For full-time positions, check out our jobs . For independent contractors or freelancers, send us your info. talent@liquidagency.com San Jose 1570 The Alameda, San Jose, CA 95126 Portland 1120 SE Madison St, Portland, OR 97214 Los Angeles 1221 West Coast Hwy, Newport Beach, CA 92663 Dallas 4849 Greenville Ave, Dallas, TX 75206 Latam Kaneddy Ave 5600, of 103 Vitacura, Chile We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Contact Us Our Brand Consulting and Activation Work | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Our brand consulting and activation work See how we make brands come to life. All BX EX CX C+M CRKT Cx Acoustic C+M Aruba Bx At Home Ex BECO, Banco Estado Cx Callaway Ex Christian Brothers Automotive Cx Coupa C+M Ernest Packaging Ex FloQast Bx DMC Global Bx Invitation Homes Ex Predix by GE Bx Hitachi Vantara Ex Sprout by HP Bx Varicent C+M Entertainment Partners Cx Nothing Bundt Cakes Ex UGG Ex Topgolf Ex Fortive Ex Keurig Bx Informatica C+M Frost Ex Silicon Valley Bank Ex The Vitamin Shoppe Cx UserTesting C+M Walmart Ex Danaher Ex On the Border Ex Nordstrom Bx Raising Cane’s Ex Ernest Bx Ernest Packaging Solutions Ex Load more How can our full service AI-powered Content Studio meet your brand’s pressing needs at speed, scale, and quality? AI Services How do we increase brand awareness and shape audience perception? Brand experience What ways can we create new employee behaviors to achieve our desired workplace culture? Employee experience How do we look beyond touchpoints and invest in lifetime relationships? Customer experience How do we increase brand awareness while building meaningful differentiation? Campaigns and Media We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ Phone This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us Silicon Valley Marketing | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Liquid Agency, designed differently. Both design thinking and startup culture were born in Silicon Valley. And so were we. This has influenced how we work, which we call Silicon Valley ThinkingTM, and it is based on these principles: Embodying a pioneering spirit Embracing the unknown Taking an agile approach Believing in the power of real-time collaboration Making a measurable difference A powerful and agile approach Silicon Valley Thinking TM gives you a competitive advantage in a time of rapid change. We develop strategic frameworks with the flexibility to adjust on the go—while exploring creative execution in parallel. Swarming to breakthroughs We use the swarming method to co-create solutions with our clients in real time. Through either online or face-to-face Swarm sprints, we unleash the power of simultaneous collaboration by bringing together a variety of agency and client minds through structured activities. This leads us to breakthrough places we might never get to if we followed a more traditional path.   Great people make a great agency. If you share the same values and passion for building great brands, we can’t wait to say hello. EXPLORE OUR OPEN ROLES We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ URL This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us Employee Experience Strategy - UGG | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Helping a retail brand resonate with customers through new service principles and training tools UGG Employee experience About the Project To continue growing its commitment to its customers, UGG needed to engage and educate its retail associates on a global level. Liquid Agency was asked to help create a set of tools that would connect associates to the UGG brand DNA and help them better convey the brand throughout retail interactions. Liquid Agency’s first step was to define UGG’s service principles. We created four behavioral statements called the UGG LIFE service principles. The tenets communicated how store associates should interact with customers. With the service principles realized, our team extended them into UGG LIFE associate training tools. The materials helped associates to both embrace and embody the UGG brand in their customer interactions. Throughout the development of the work, we knew change couldn’t be made without bringing retail leadership into the fold. This insight went into designing a managers training playbook. In it, global managers are guided on how to effectively instill UGG’s service principles within their associate teams, to deliver a cohesive and unified customer experience. Client UGG Industry Apparel Services Retail experience audit, Employee experience audit, Service principles, Managers training playbook, Store associate training assets Liquid Agency’s first step was to define UGG’s service principles. We created four behavioral statements called the UGG LIFE service principles. The tenets communicated how store associates should interact with customers. With the service principles realized, our team extended them into UGG LIFE associate training tools. The materials helped associates to both embrace and embody the UGG brand in their customer interactions. Employee experience Hitachi Vantara View case study We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ Phone This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us Targeted TV Advertising Campaigns: Coupa | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Visibility into all your business spend Coupa Campaigns and Media About the Project Coupa is a cloud platform and cost-saving tool that makes it easier for businesses to manage their spending activity. To raise the brand’s profile among CFOs, Liquid Agency developed global TV, print, out-of-home and digital campaigns across top-tier media properties, plus event sponsorships, activations and custom co-branded research content. Coupa was a challenger brand among very large, entrenched competitors with suites of products. Our media strategies positioned them in media channels and environments that brought their brand credibility with these hard-to-reach audiences. Airport out-of-home displays greeted international business travelers; partnerships with CNBC and Bloomberg attracted viewers of the business news networks; and full-page ads in The Wall Street Journal complemented contextually relevant digital site takeovers. With these efforts, Coupa’s market cap increased 500% to $20 billion in just over two years of media programming. Client Coupa Industry Software as a service Services Communications and media ecosystem audit, Audience definition and drivers, Campaign and communications strategy, Media strategy, planning and negotiations, Campaign plan, Campaign messaging map, Concept and creative copy development, Creative prototyping and testing, Campaign asset production, Media buying and stewardship, Campaign measurement, Guidelines and toolkits Coupa is a pioneering cloud platform and cost-saving tool that makes it easier for businesses to manage their spending activity. To raise the brand’s profile among CFOs, Liquid Agency developed global TV, print, out-of-home and digital campaigns across top-tier media properties, plus event sponsorships, activations and custom co-branded research content. Coupa was a challenger brand among very large, entrenched competitors with suites of products. Our media strategies positioned them in media channels and environments that brought their brand credibility with these hard-to-reach audiences. Airport out-of-home displays greeted international business travelers; partnerships with CNBC and Bloomberg attracted viewers of the business news networks; and full-page ads in The Wall Street Journal complemented contextually relevant digital site takeovers. With these efforts, Coupa’s market cap increased 500% to $20 billion in just over two years of media programming.   Campaigns and Media Informatica View case study We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ Company This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us Liquid x Avasta Challenger Index | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Liquid x Avasta Challenger Index Want to know which brands are gaining momentum and which ones are losing it? The Challenger Index measures brand momentum across key categories, revealing how buyers perceive challengers vs. incumbents. It’s not just about share or awareness. It’s about potential. See who’s positioned to lead, who’s falling behind, and what’s driving the shifts. Brand momentum makes leaders. Category dynamics change fast. The Challenger Index helps you understand how buyers see the field and where your brand stands. See who’s rising, who’s losing relevance, and why. Learn what drives brand momentum today so you can shape strategy, sharpen positioning, and lead the category tomorrow. Download our latest edition: Editions available for download: Edition 1: B2B Products B2B AI Cybersecurity Business Intelligence Database Management CRM Marketing Automation Edition 2: Consumer Products Athletic Footwear Electric Vehicles Headphones Takeout Coffee Edition 3: B2B Services Cloud Services Cybersecurity HR Tech Management Consulting Three weeks: breakthrough strategy. Liquid Momentum is our fast-track workshop for turning insight into action. In just three weeks, we align your team around what matters most and build a momentum-driving roadmap. Our structured process uses Opportunity Shaping, Future Building and Initiative Roadmapping to help you uncover your biggest plays and move on them with clarity and speed. Let's Talk Don’t see your category? Let’s change that. If your category isn’t covered in a published edition, we can run a custom Challenger Index designed for your space. You’ll get the same buyer-backed insights, tailored to your market. Then you’ll be ready to lead with confidence and build the case for change. Let's Talk We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ Company This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us Sitemap | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Sitemap Pages About Us AI Services Brand Activation Brand Campaign Management Brand Campaign Tracking Brand Experience Brand Management and Governance Brand Messaging and Brand Storytelling Brand Naming Brand Portfolio Architecture Brand Strategy Brand Tracking and Analytics Bx, Cx and Ex Qualtrics partner Campaign Asset Production Campaign strategy and planning Campaigns and Media Contact Us Customer Experience Customer Journey Mapping Customer Profiles Cx Activation Cx Blueprint Cx Measurement Cx Service Design Cx Strategy Employee Believer Profile Employee Communications Employee Experience Employee Experience Management and Governance Employee Journey Mapping Employee relationship tracking and analytics Employee Research and Talent Insights Ex and Culture Activation Campaigns Ex and Employee Value Proposition History Home Liquid x Avasta Challenger Index Media planning and media buying Our Culture Privacy Policy Purpose, Values and Ways of Working Research and Customer Insights Research and Evaluation Silicon Valley Thinking Sitemap Solutions Thank you Thank you - Let's work together the best brands come in threes. Thinking Visual Identity Work Thinking (Re)approaching customer experience 10 ways to jumpstart creativity 16 years of success: Ernest & Liquid Agency 5 B2B Brand Strategy Trends for 2024 From the Latest Liquid x Avasta Challenger Index 5 Brand Investment Strategies a Branding Agency Can Help You Implement 5 Social Media & Business Tips From A Social Media Strategist 6 Strategies for Improving the Employee Experience for Remote Workers A cause greater than yourself: Mohan Nair on innovation Activating the brand inside out. Better together: Deliver exceptional experience by pairing quantitative data with qualitative data Brand Advocacy: The holy grail of marketing Brand launch strategy: questions to ask before launching a campaign Brand momentum: Why challengers win and market leaders fall Brand strategy and your next brand campaign Building Customer Relationships through Touchpoints and Connection Building your brand on Linkedin. Co-creating visual design Components of a successful EVP—Part I: discovery Components of a successful EVP—Part II: strategy Components of a successful EVP—Part III: delivery Content: The Roadmap To a Successful Media Campaign Crafting a strategy to inform the new Ernest brand identity and beyond. Creating Meaningful Customer Experience Connections Creating Your Ideal Workplace: 4 Tips for Enhancing Employee Experience Customer Experiences: Content is King of Connection Cx as a brand-led enterprise capability Cybersecurity: Three challengers emerge amid widespread brand recall weakness Design as a science—strategically choosing your design tools Does success destroy innovation? Mohan Nair explains. Employee believers are essential to your brand’s success Employee engagement Q&A with Forrester principal analyst Employee Experience Still Matters. Now More Than Ever EVPs: Expressing and delivering your company’s value Expanding Boundaries of rapid ideation with GenAI Five Tips For Better Client-Agency Collaboration. Forget brand loyalty: The secret to long-term brand success is finding your Believers From brief to campaign—the creative process Get the most out of your brand creative—Know your strategy and broaden perspectives Getting Started with Brand Tracking Getting to the Heart of the Problem Global enterprise and large account management: human and empathetic foundations for success Harnessing Cx as a force for brand momentum Heuristics, Ad Psychology & Brand Awareness Campaigns How Brands are Listening to Customer and Employee Concerns of Racial Injustice How Company Culture Shapes Brand Success How Employee Experience Can Bring Alignment of Values How Swarming Breaks Down Silos to Build Breakthrough Solutions How to Activate Your Brand Believers How to align employee experience to support desired culture and brand How to Align Your Brand Strategy With Your Visual Identity How to Attract & Retain Millennial Workers How to Create a Powerful Brand Mascot Strategy How To Design Brand Believer Profiles Instead Of Customer Personas How to leverage brand tracking How Your Culture Influences Your Brand Improving business performance through brand, customer & employee experience alignment Jeff Faulkner brings the extraordinary Lego Serious Play is not a game. Liquid Agency can help you get to the future, faster. Liquid Agency shares what Pride means to them. Looking for meaning: Dennis Hahn on brand experience Making bolder design decisions with less risk Making room to recharge. Mastering the Brand to Demand Funnel & Solving Its Challenges – Gravity’s Not Enough Media Strategy and Pandemic: The Certainty of Uncertainty Optimizing Cx for brand success Our Swarming has gone virtual. The power is still actual. Paid Media Campaigns & Implicit Learning Paid Media For Your Brand Awareness Campaign Podcasts: The fastest-growing media trend in ‘23 Post-trends Report: Finding Advantages in Adaptation Retail is like dating. ServiceNow Explores the Future of its Internal Incubator Six Ways Companies Stay True To Brand Values Steal This Idea: 7 books to zag by Steal This Idea: B2B branding Steal This Idea: Brand extension Steal This Idea: Brand messaging Steal This Idea: Brand names that zag Steal This Idea: Brand positioning Steal This Idea: Culture quiz Steal This Idea: Invisible branding Steal This Idea: Knowing. Making. Doing. Steal This Idea: Ladder of design leverage Steal This Idea: Scissors, Paper, Rock Steal This Idea: The 6 naming styles Steal This Idea: The Buy-in Curve Steal This Idea: The Dictionary of Brand, Google BrandLab edition Steal This Idea: The good and different chart Steal This Idea: The innovation funnel Steal This Idea: The new brand culture model Steal This Idea: The Robot Curve Steal This Idea: The strategic pyramid Steal This Idea: What’s your brand worth? Strengthening culture to maintain brand momentum – Part I: Employee choice Strengthening culture to maintain brand momentum – Part II: Agility Strengthening culture to maintain brand momentum – Part III: Autonomy Strengthening culture to maintain brand momentum – Part IV: Care Strengthening culture to maintain brand momentum – Part V: Purpose The almighty campaign brief (and how to make one) The Benefits of Hiring a Brand Consulting Agency vs. an In-House Team The Brand Team: A new model for collaboration The Future: Creating A Digital Employee Experience The key metrics for evaluating brand strength The Liquefying Experience The ROI of Branding: How to Measure & Why Long Term Brand Building Matters The Rules of Genius #1: Break the rules. The Rules of Genius #12: Design quickly, decide slowly The Rules of Genius #16: Express related elements in a similar manner The Rules of Genius #17: Match form to function, function to form The Rules of Genius #18: Don’t be boring The Rules of Genius #20: Apply aesthetics deliberately The Rules of Genius #24: Simplify The Rules of Genius #25: Learn how to learn The Rules of Genius #29: Invest in your originality The Rules of Genius #3: Feel before you think The Rules of Genius #31: Shore up your weaknesses The Rules of Genius #33: Make educational mistakes The Rules of Genius #34: Seek instructive criticism The Rules of Genius #7: Think whole thoughts The Rules of Genius #9: Approach The Latest Thinking in Brand Strategy | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Thinking At Liquid Agency, we’re restless whole-brain thinkers and our passion is building brands people believe in. See what’s new and on our minds. Tags: All Bx Ex CX C+M Witness the Freshness and our mascot Dudley Du-Not to launch the brand. As one of the largest independently owned packaging solutions companies, Ernest is equipped with a fresh and recognizable brand. Activating the brand inside out. The importance of empowering teams through Ernest’s internal brand launch. Article 3 in a 4-part series about Ernest’s rebrand For… Crafting a strategy to inform the new Ernest brand identity and beyond. How looking inward at culture, history, and clients’ success informed a dynamic new brand. Setting the stage for authentic connection… Expanding Boundaries of rapid ideation with GenAI As creatives, we’re fascinated by what lies at the edge of possible—including the transformative potential of generative artificial intelligence in… Brand momentum: Why challengers win and market leaders fall Introduction Why do so many market leaders fall from grace? Studies show that over half of Fortune 500 companies will… 16 years of success: Ernest & Liquid Agency What’s next for a national industrial commodities company after surpassing its 10-year strategic plan and vision?  Business longevity isn’t just… Load More Recent News Welcoming Michael “Howie” Howatson as Our New Chief Design Officer: A Vision for Creating Brand Magic Introducing Jeffrey Unseld as Director of Program Management: A Proven Leader in Operational Excellence Liquid Agency and Avasta release first installment of Challenger Index Liquid Agency builds on its Ex, Cx and Bx offerings with MindHandle acquisition We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ Phone This field is for validation purposes and should be left unchanged. 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��O�{ E�Dݨ�P�T�p*�����IA���y ,����؄Gp���~���8~�Sx ��Oxgq �¿q�R2 �ޔJ�ԏ�h��v �D㨎��|��I� News Archive | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search News At Liquid Agency, we’re making news all the time. Liquid Agency Launches Ai Studio to Supercharge Brand Creativity at Scale Liquid Ai Studio blends human ingenuity with advanced AI tools to deliver enterprise-grade creative at scale—transforming brand systems into content… Introducing Jeffrey Unseld as Director of Program Management: A Proven Leader in Operational Excellence We’re excited to welcome Jeffrey Unseld as our new Director of Program Management at Liquid Agency. With over 19 years… Welcoming Michael “Howie” Howatson as Our New Chief Design Officer: A Vision for Creating Brand Magic We’re thrilled to announce the addition of Michael “Howie” Howatson as Chief Design Officer at Liquid Agency. With decades of… Liquid Agency and Avasta release first installment of Challenger Index In an era marked by rapid changes in business models and the dramatically shortened lifespan of public companies, the need… Liquid Agency builds on its Ex, Cx and Bx offerings with MindHandle acquisition At Liquid Agency, we’re committed to helping our clients foster exceptional employee experiences (Ex), customer experiences (Cx) and brand experiences… Work from aweigh? Over the past 23 years, clients and employees alike have asked, “What does the name Liquid stand for?” There have… Load More What we’re thinking about Expanding Boundaries of rapid ideation with GenAI Brand momentum: Why challengers win and market leaders fall 16 years of success: Ernest & Liquid Agency Webinar Recap | Owning Your Category: Challenging Leaders & Defending Your Position We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ Comments This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us AI Services | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Today’s content demands have outgrown traditional methods. Enterprise brands are under pressure to create more on-brand content across increasing channels, with greater speed and precision. Yet traditional production models are too slow, inconsistent and hard to scale. So, we have created our Ai-powered design and content team to meet your brand’s pressing needs at speed, scale, and quality. Contact Us Our Ai-powered content capabilities. Creative outputs that drive brand consistency: Photography – product, lifestyle, corporate Illustration – editorial, character, scene-based Design motifs – patterns, textures, graphic elements Infographics – data, process, frameworks Motion graphics – loops, transitions, branded GIFs Video – brand anthem, explainer, campaign Presentations – custom decks & visual storytelling frameworks Campaign-ready content – social, digital, broadcast assets Our work See this Brand Anthem Video live on IronMountain.com See the Brand Anthem Video live on IronMountain.com Workflow: Ai + human-in-the-loop We invest in the tools, so you don’t need to. Visual Gen Midjourney – Conceptual & brand-style-driven visual assets ChatGPT – AI assistant for concepting and prompt creation Video & Motion Runway ML – Green screen, motion tracking, inpainting Kling AI – Cinematic video generation from prompts DaVinci Resolve – Color grading & AI-assisted editing Adobe After Effects – Compositing & animation refinement Voice & Audio Eleven Labs – Voiceovers in natural, controllable tones, audio branding Hume AI – Emotionally intelligent voice engine Suno – Fast, royalty-free music with strong prompt variety Udio – Polished, vocal-rich tracks with fine audio control Copy & Scripts Claude – Brand voice, headlines and nuanced short-form writing Jasper – Fast marketing copy for emails, ads and campaigns at scale Why it makes business sense: Cost efficient Lower production costs than traditional studios Fewer resources, more deliverables Scalable by design Systemized production across formats, teams, and geographies Easily adapts to global rebrands, seasonal shifts, or design updates Speed to market Turnarounds in days, not weeks Accelerates campaigns, internal comms, and launches Brand consistency Centralized bespoke prompts, templates, and review processes Ensures every asset stays aligned with brand standards—across touchpoints Security first, security always Private cloud or on-prem hosting; compliant with SOC2, GDPR and your IT standards. Your brand inputs are never shared, reused, or exposed. All data stays isolated, with no cross-training or sharing between clients. Scalable engagement tiers: Project Studio A project-based model ideal for fixed-scope creative needs Liquid project team Fixed number of deliverables per project Brand-trained AI prompt libraries Cloud-based: secure, private AI instance managed by Liquid Subscription Studio Subscription model for consistent, scalable output Dedicated Liquid team Monthly asset output quota AI-generated content guided by brand-trained prompt templates Cloud-based: secure, private AI instance managed by Liquid Quarterly brand & content strategy reviews Enterprise Studio Enterprise-grade subscription model for high-volume content programs Dedicated Liquid team with embedded PM option High-volume, multi-channel content delivery Workflow aligned with internal systems & governance Optional on-prem deployment for maximum control Custom AI prompt & model tuning Let’s Talk Ready to build your brand at Ai speed? Let’s turn your brand system into a scalable content engine with the right mix of Ai, creative talent, and brand control. Identify your content bottlenecks Explore a pilot or choose a subscription tier Meet your dedicated Liquid Ai Content Studio team Start producing scalable, on-brand content with confidence Let’s Talk We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ LinkedIn This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us Ernest Packaging Solutions | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Ernest amplifies commitment to its clients’ success through a refreshed brand identity and strategic launch campaigns Ernest Customer experience Employee experience Brand experience About the Project Ernest is a 77-year-old family-owned packaging solutions company. Dedicated to cost-effective, innovative approaches, they specialize in industrial supply, production, and packaging. Each of their 14 coast-to-coast regional divisions are committed to working side-by-side with their clients to transform challenges into possibilities. Challenge Since the 2008 rebrand with Liquid, Ernest had grown from 150 to almost 600 employees, and their operations expanded from 9 to 14 divisions. Business was up 165%—a testament to the power of strategic branding. In the midst of this growth, Ernest has become more solutions-driven. While they still offer commodities like boxes and tape, today they function more like consultants to solve business challenges, bring products to market, and boost the bottom line. The packaging solutions brand had served them well for over 10 years, but now they are beyond the “packaging” category. The stage was set for a brand refresh—a reimagining of Ernest’s identity in alignment with its new aspirations. How could we keep a 78-year-old company feeling fresh while maintaining its legacy? Pioneers of packaging. When it comes to solving unexpected packaging problems, Ernest is fearless. They partner with companies large or small to tackle any business challenge, whether it’s bringing products to market, growing revenue, or building their brand. In other words, Ernest is much more than a vendor or another link in the supply chain. They pride themselves in helping their clients blaze new trails. In fact, Ernest has a name for these fearless folks, “The Pioneers of Packaging.” A refreshed brand identity. We shortened the name from “Ernest Packaging Solutions” to simply “Ernest” to encompass their broad business solutions focus beyond packaging, as well as to honor the legacy of Ernest Wilson, a co-founder. That legacy lives on through his brother, Charles, who still serves as Chairman and CEO, and his nephew, Tim, who is President of Ernest. A new brand language. Ernest has always been fun, thoughtful and a little avant-garde. “Where’s the Ernest quirk?” is a frequent discussion around the company. Knowing the “quirk” was an asset, we turned up the volume across the entire brand language through unique patterns, collages, and chevrons. A fresh, localized website update. We helped Ernest develop a new digital presence with 15 versions of their website landing page— one national site with 14 divisional microsites. The website recognizes users’ locations to serve them relevant local content and branded elements. We also make sure that local client stories and employee profiles come up first, and all content is tailored to the specific regions. Curating the video experience. On Ernest’s new video platform, Ernest+, users can enjoy an extensive library of over 75 videos with a seamless, user-friendly experience. Like Netflix or Disney+, it’s easy to sort by video type to find exactly what you’re looking for. From client stories, to heritage videos, to our Cardboard Chaos series, it’s all here. And unlike YouTube, Ernest+ offers a no cost controlled, ad-free environment. The new brand out in the world. For a company to succeed, brand-culture alignment must run through the entire organization. So we created content, experiences, and tools built specifically for Ernest employees. E-Teamers, to understand and embrace the new brand. With the external launch, we used a mix of paid marketing, owned media channels, and 1-on-1 customer interactions. The launch campaign, dubbed “Witness the Freshness,” features Dudley—a three-day-old stale donut mascot from the brand anthem video who embodies the transformation and freshness that Ernest delivers. New brand launch success. The Ernest brand reflects the evolved business model, unique way of serving its clients, and ambitious plans for growth. After a successful launch, Dudley the Donut lives on to remind everyone of the brand’s fresh and innovative approach. Ernest business success since partnering with Liquid. We set out to build a very unique brand in an industrial business vertical where the bar for marketing and branding is very low. With an Ernest brand vision to always challenge convention it is clear they are committed to do so by the unique approach to brand and marketing that are by far the most progressive in the industry. Cheers to Ernest for their success! Client Ernest Industry Industrial Services Internal brand launch plan, Brand activation, Visual identity, Brand campaign management, Campaign strategy and planning, Internal brand launch campaign, Media buying and stewardship, Campaign asset production, Leadership training, Brand messaging, Brand strategy “After our second brand update with Liquid, we couldn’t be happier with the results. It shows our commitment to establishing relationships with our clients, and lets everyone know how we can solve any challenge together—all with our signature quirk.” Tim Wilson CEO, Ernest “At Liquid we take pride not only in building brands but businesses as well. It is very rare to rebrand a company that you had already rebranded over 16 years ago. The journey has been amazing and the business outcomes for Ernest give us great pride as their lead agency and trusted partner.” Scott Gardner CEO, Liquid Customer experience CRKT View case study We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ URL This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us Brand Experience (Bx) Solutions Provider | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Brand Experience (Bx) consulting solutions Where potential becomes performance. Not many agencies get straight to the heart of a brand like we do. Our brand experience solutions define who you are and what moves your audience—then we activate it across every touchpoint to build trust, drive deeper connections, and turn your brand’s potential into powerful momentum. A full suite of brand experience solutions Brand strategy LEARN MORE Research and customer insights LEARN MORE Brand messaging and storytelling LEARN MORE Brand naming LEARN MORE Visual Identity LEARN MORE Brand management and governance LEARN MORE Brand activation LEARN MORE Brand tracking and analytics LEARN MORE Brand portfolio architecture LEARN MORE It’s all down to our proven methods , tools and expertise . Nimble Frameworks Strategic yet flexible frameworks able to adjust and pivot in real time with parallel creative execution. Swarming Side-by-side workshops for co-creating solutions with clients in real time, leading to breakthrough solutions faster. Rapid Prototyping Using AI tools to rapidly concept and build models to test hypotheses, evaluate ideas and make better decisions throughout iterations. See how we’ve helped these leading brands solve their biggest challenges. READ ME READ ME READ ME READ ME Our clients Want to learn more? Contact Us Featured Articles Liquid x Avasta Challenger Index Brand momentum: Why challengers win and market leaders fall Brand Momentum Playbook Webinar Recap | Owning Your Category: Challenging Leaders & Defending Your Position We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ Instagram This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us Customer Experience (Cx) Solutions Provider | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Customer Experience (Cx) consulting services Build bonds that stick. Good customer experiences bring your brand promise to life—meeting real needs and creating purposeful, consistent interactions. That’s what we deliver. The result is stronger bonds, deeper emotional connections, and experiences that keep your customers coming back. Because when they feel seen, valued, and understood, your relationships grow—and so does your brand. A full suite of customer experience solutions Customer profiles LEARN MORE Customer strategy LEARN MORE Customer journey mapping LEARN MORE Customer experience blueprint LEARN MORE Customer experience measurement LEARN MORE Customer experience service design LEARN MORE Customer experience activation LEARN MORE Bx, Cx and Ex Qualtrics partner LEARN MORE It’s all down to our proven methods , tools and expertise . Nimble Frameworks Strategic yet flexible frameworks able to adjust and pivot in real time with parallel creative execution. Swarming Side-by-side workshops for co-creating solutions with clients in real time, leading to breakthrough solutions faster. Rapid Prototyping Using AI tools to rapidly concept and build models to test hypotheses, evaluate ideas and make better decisions throughout iterations. See how we’ve helped these leading brands solve their biggest challenges. READ MORE READ MORE READ ME READ MORE Our clients Want to learn more? Contact Us Featured Articles Customer Experiences: Content is King of Connection Harnessing Cx as a force for brand momentum Building Customer Relationships through Touchpoints and Connection (Re)approaching customer experience We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ URL This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us Our Brand Consulting and Activation Work | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Our Solutions Through our five key solutions, we create brand momentum and category leadership. We’ll work with you to optimize your Brand , Customer or Employee Experiences ; drive growth and ROI through Media + Campaigns ; or create more content at a higher quality through our AI Content Studio . How can our full service AI-powered Content Studio meet your brand’s pressing needs at speed, scale, and quality? AI Services How do we move past potential and ignite brand momentum? Brand experience What ways can we create new employee behaviors to achieve our desired workplace culture? Employee experience How do we look beyond touchpoints and invest in lifetime relationships? Customer experience How do we drive growth and ROI in the near term? Campaigns and Media We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ Facebook This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us About Us | Brand Consulting & Activation Company | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Us Are you ready to lead your category? By looking at business, employee and customer experience through brand, we see a smarter way to build momentum. And we turn that momentum into category wins for our clients. Over 90% of high momentum brands have top quartile purchase intent.*—proving that brand momentum is a powerful driver of future growth and category leadership. 90 % *Source: Liquid X Avasta Challenger Index Consultation. Activation. Results. As your brand design and consulting partner, we’re proud to bring you the best of both worlds. So you get the most insightful strategy and compelling creative, all while knowing it’s achieving the results you need. Our Solutions Ignite Brand Momentum Activate Employee Advocacy Strengthen customer relationships Drive Brand Growth Measure Brand Performance Leadership Ally Marie Fisher Strategy Director, Culture Bem Jimmerson Creative Director Dennis Hahn Chief Strategy Officer Michael 'Howie" Howatson Chief Design Officer Katie Wagner SVP Client Services Krystal Chellis Senior Director of People Experience Liz Loney Group Client Director Ashton Moskowitz Client Director Marty Neumeier Liquid Fellow Scott Gardner CEO It’s all down to our proven methods , tools and expertise . Nimble Frameworks Strategic yet flexible frameworks able to adjust and pivot in real time with parallel creative execution. Swarming Side-by-side workshops for co-creating solutions with clients in real time, leading to breakthrough solutions faster. Rapid Prototyping Using AI tools to rapidly concept and build models to test hypotheses, evaluate ideas and make better decisions throughout iterations. We don’t work for. We work with. We’re passionate about what we do. But we’re not know-it-alls. It’s only a true win for us if we win together. If that sounds like a partnership you’re interested in, reach out to us today. Work With Us Liquid Culture Contact Us The power of big. The agility of small. Liquid is a founding member of Myrious Group—an independent holding company that’s transforming the way modern brands are built through the power of orchestration. Visit Myrious Group We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ URL This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us × Ally Marie Fisher Strategy Director, Culture Visit on LinkedIn “Brands are powerful because they move people. My passion is putting this power to good use—helping people to find satisfaction and meaning in their lives through the experiences they have at work, at home and out in their communities.” Creating Your Ideal Workplace: 4 Tips for Enhancing Employee Experience EVPs: Expressing and delivering your company’s value View all articles by Ally Marie Fisher × Bem Jimmerson Creative Director Visit on LinkedIn “My favorite part about helping build brands is when two thoughts collide to make something no single person could have created. Not to mention the smile it brings to people’s faces when you get it right.” From brief to campaign—the creative process The almighty campaign brief (and how to make one) How to Create a Powerful Brand Mascot Strategy View all articles by Bem Jimmerson × Dennis Hahn Chief Strategy Officer Visit on LinkedIn “I believe momentum is the most powerful force in branding. It’s how challengers overtake incumbents—and how leaders stay ahead. That momentum doesn’t come from marketing alone. It’s built by aligning brand, customer, and employee experiences around a shared belief. When companies move in sync with clarity and conviction, they don’t just keep up—they lead.” Brand momentum: Why challengers win and market leaders fall Better together: Deliver exceptional experience by pairing quantitative data with qualitative data Improving business performance through brand, customer & employee experience alignment View all articles by Dennis Hahn × Michael 'Howie" Howatson Chief Design Officer Visit on LinkedIn “The outcome is of equal importance to the journey creating the outcome.” × Katie Wagner SVP Client Services Visit on LinkedIn “There is nothing more powerful than when employees and customers want to be part of a brand and its success. At Liquid Agency, I have the opportunity to do this every day and to make a difference for our clients.” Components of a successful EVP—Part III: delivery Components of a successful EVP—Part II: strategy Components of a successful EVP—Part I: discovery View all articles by Katie Wagner × Krystal Chellis Senior Director of People Experience Visit on LinkedIn “Liquid Agency’s people, talent and culture are the foundation of our brand. Finding the right people who embody our brand and creating an employee experience that fosters our culture is essential to our success in helping our clients’ brands come to life.” × Liz Loney Group Client Director Visit on LinkedIn “I am always inspired by a brand’s ability to create a connection. The moment someone sees the perfect image or reads just the right words, making them feel something was made just for them. Those are the experiences I’m inspired to be a part of and deliver for our clients.” Global enterprise and large account management: human and empathetic foundations for success View all articles by Liz Loney × Ashton Moskowitz Client Director Visit on LinkedIn “There is a great sense of excitement and joy in seeing the impact branding efforts have on a business and its success. Whether it’s helping a startup define its identity and gain recognition, or revitalizing an established brand to stay relevant in changing times. Ultimately, the power to influence consumer perceptions and shape market trends is in our hands. I believe there is nothing better than watching a brand flourish and being a part of the creative process along the way.” × Marty Neumeier Liquid Fellow Visit on LinkedIn Visit on Twitter “Every brand is an implied contract between a company and its customers. To the extent you can help your customers succeed in their lives, they’ll be happy to reward you with their trust, patronage, loyalty and support. In my view, branding is the most powerful business tool since the spreadsheet. What’s not to be passionate about %PDF-1.6 %���� 53 0 obj > endobj 59 0 obj >/Filter/FlateDecode/ID[ ]/Index[53 8 68 1]/Info 52 0 R/Length 43/Prev 3966409/Root 54 0 R/Size 69/Type/XRef/W[1 2 0]>>stream h�bbd`b`Jab`�gb`� ���.&�ߒ@����
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Cw�!߾��0 ��Pg �@€ .x�3J°��=)�o0��#��I��1Nz ���1ҩ���� A>��RK�Յ/V Lu��q6Ӹۿ�g=�;Y��Z��,D�$�d�йJ��F|��ӎ����(�4���J��o���|G���t��?�?�oֽ�� �qnN�K�� "�6�L�;68�q��a1� �G�_��1�����}$쓶�@�.�Σ�\ bG8�ݓYs�=7����h-?Ͷ���-��9 �4�z�+��i�WM~����좣����M��ፏ�_O�,�V��Al�gp�23�#�ҽ*oK�����3�9A�z_3�c����cqa CRKT | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search From Mass-Market to Premium Challenger Brand: How a bold growth strategy and elevated brand experience reshaped CRKT’s trajectory. CRKT Customer experience About the Project The Challenge Caught between legacy stalwarts like Buck and premium upstarts like Spyderco, CRKT was known as a reliable, mid-tier knife brand—but it lacked clear distinction. To unlock profitable growth, CRKT needed to reposition itself: identify high-value audiences, shift from mass to premium without losing brand equity, and deliver a customer experience worthy of its ambition. Audience Insights We segmented knife buyers using behavioral and attitudinal data, identifying two high-potential segments. These consumers showed high buying frequency and low price sensitivity. In fact, 80% of CRKT buyers said they’d pay a premium—$145 more per knife, on average. Together, these groups represented more than $100M in untapped revenue opportunity. Repositioning the Brand We built a bold new brand platform grounded in CRKT’s legacy of quality and its design collaborations with world-class makers. The new identity leaned into the evolving outdoor lifestyle—elevating CRKT from a utility-first label to a purposeful lifestyle brand with staying power. Reimagining Customer Experience We brought the repositioning to life across the customer journey. Guided by a new brand ethos, we developed personas, a maturity model (from casual user to collector), and a CX vision rooted in “inclusive experimentation.” The team prototyped and tested critical moments across the journey, delivering a CX blueprint and activation roadmap tied directly to business priorities. The Impact CRKT’s transformation laid the foundation for sustainable growth: A focused product and pricing strategy to expand margins A reimagined customer experience to drive long-term value A brand platform and expression that commands premium price points A workplace culture aligned with brand purpose The result: a stronger CRKT, built to lead the next wave of premium knife buyers. Client CRKT Services Brand identity “ We built a bold new brand platform grounded in CRKT’s legacy of quality and its design collaborations with world-class makers. ” “ CRKT’s transformation laid the foundation for sustainable growth ” Customer experience Christian Brothers Automotive View case study We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ Company This field is for validation purposes and should be left unchanged. 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Submit X Contact Us Employee Experience (Ex) Solutions Provider | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Employee Experience (Ex) consulting solutions Turn employees into evangelists. Employee experiences should be designed through the lens of your brand—building alignment with your values, fostering advocacy, and strengthening the culture. When you work with us, you’ll see deeper engagement, stronger retention, and employees who happily deliver your brand promise from the inside out. A full suite of employee experience solutions Purpose, values and ways of working LEARN MORE Research and talent insights LEARN MORE EVP framework and messaging LEARN MORE Employee communications LEARN MORE Culture activation campaigns and experiences LEARN MORE Employee relationship tracking LEARN MORE Employee experience management and governance LEARN MORE Employee journey mapping LEARN MORE Employee believer profile LEARN MORE It’s all down to our proven methods , tools and expertise . Nimble Frameworks Strategic yet flexible frameworks able to adjust and pivot in real time with parallel creative execution. Swarming Side-by-side workshops for co-creating solutions with clients in real time, leading to breakthrough solutions faster. Rapid Prototyping Using AI tools to rapidly concept and build models to test hypotheses, evaluate ideas and make better decisions throughout iterations. See how we’ve helped these leading brands solve their biggest challenges. 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Submit X Contact Us Brand Campaign Agency and Media Planning Services | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Brand campaign agency and media planning consulting services Make a lasting impact. Our brand campaigns are built to drive awareness, accelerate demand, and deliver results from awareness to advocacy. Every element, from strategy to media to creative, coalesces to activate your brand. The result? Smarter spend, stronger performance, and marketing that actually moves the needle. 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First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us Privacy Policy | Brand Strategy Company | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Privacy Policy Last Updated: January 20, 2021 Liquid Agency, Inc. (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website liquidagency.com or otherwise interact with us, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site. We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted. Collection of Your Information We may collect information about you in a variety of ways and are committed to protecting the privacy of our Website visitors in accordance with applicable laws and regulations. The information we may collect on the Site includes: Personal Data Personally identifiable information, such as your name, title, address, email address, and telephone number that you voluntarily give to us when you register with the Site or when you choose to participate in various activities related to the Site, such as online chat and message boards. You are under no obligation to provide us with personal information of any kind, however your refusal to do so may prevent you from using certain features of the Site. Derivative Data Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site. Device Data Mobile or computer device information, such as your mobile device ID, IP address, device model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device, tablet or personal computer. We may collect some of this information through the use of cookies and other tracking tools described below. Cookies & Other Tracking Tools Like many commercial websites, we collect certain information, including Derivative Data and Device Data, described above automatically through what is known as “cookie” technology or similar tracking tools on the Site. A cookie is a small text file that is placed on your computer when you access the Site and allows us to recognize you each time you visit. We may use cookies to: (1) allow you to use the Site without having to re-enter your user name and password; (2) enhance or personalize your usage of the Site and shopping experience on the Site; (3) monitor usage of the Site; (4) manage the Site; and (5) improve the Site and our products and services, including providing you with interest-based ads. For more information on our advertising, see “Interest-Based Advertising” below. If you choose, you can set your browser to reject cookies or you can manually delete individual cookies or all of the cookies on your computer by following your browser’s help file directions. However, if your browser is set to reject cookies or you manually delete cookies, you may have some trouble accessing and using some of the pages and features that are currently on our Site, or that we may put on our Site in the future. Note that browser-management tools for cookies are outside of our control and we cannot guarantee their effectiveness. We may combine the information we collect through cookies or other tools with other information we have collected from you or information from other sources. Interest-Based Advertising We may use third-party advertising companies and platforms such as Google Ads that use tracking technologies to serve our advertisements across the Internet. These advertising companies may collect information about your visits to the Site and other websites and your interaction with our advertising and other communications. These advertising companies serve ads on behalf of us and others on nonaffiliated sites, and some of those ads may be personalized, meaning that they are intended to be relevant to you based on information collected about your visits to the Site and elsewhere over time. Other companies may also use such technology to advertise on the Site. You have the choice to tell us not to collect and use this information, and in some jurisdictions, we will only engage in interest-based advertising if you opt-in. If you would like more information about this practice and to know your choices concerning interest-based ads, visit: https://optout.networkadvertising.org/ or https://youradchoices.com/control. Use of Your Information Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to: Assist law enforcement and respond to subpoena. Compile anonymous statistical data and analysis for use internally or with third parties. Increase the efficiency and operation of the Site. Monitor and analyze usage and trends to improve your experience with the Site. Perform other business activities as needed. Send you monthly email updates Disclosure of Your Information We may share information we have collected about you in certain situations. Your information may be disclosed as follows: By Law or to Protect Rights If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction. Third-Party Service Providers We may share your information with third parties that perform services for us or on our behalf, data analysis, email delivery, and hosting services. In these cases, Liquid Agency will require that our Third-Party Service Providers protect your information as required by law and typically provide at least the same protection that Liquid Agency provides. In any case, Liquid Agency may share aggregated and anonymized information in a way that does not directly identify you. Marketing Communications With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law. See Options Regarding Your Information, below, for more information about how you may opt-out. Interactions with Other Users If you interact with other users of the Site, those users may see your name, profile photo, and descriptions of your activity, including sending invitations to other users, chatting with other users, likin History | Liquid Agency Skip to content Liquid Agency Menu About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search About Open submenu About Us Silicon Valley Thinking Our Culture Our History Challenger Index Solutions Open submenu AI Services Brand Experience Customer Experience Employee Experience Campaigns and Media Work Thinking News Contact Us Search Our History Celebrating 20+ years of building brands people believe in.   People are talking about us. Listen to business leaders describe what it’s like to work with Liquid Agency and how we helped their organizations grow. Liquid is Born The year was 2001, the place was Silicon Valley and, of course, things were happening. The internet was growing wildly. Technology companies were invading the consumer space. Scott Gardner and Alfredo Muccino noticed. They founded Liquid Agency, along with Kim Catanzaro and Matt Phipps, to help innovative companies develop and activate their brands—all from the first Liquid Agency location, the lobby of the St. Claire Hotel in San Jose. Partnership with Intel When you’re just starting out, every agency needs one big client that trusts them. We built Liquid Agency on Intel, with award-winning work for CES, Comdex, Mobile World Congress, global retail and even the design of exhibits in the Intel Museum. That partnership quickly made us relevant, and then we were off and running. Silicon Valley and Beyond Beyond Intel, we also worked with many of the dynamic startups of Silicon Valley in their earliest days, and we teed them up to go big. As we expanded our footprint, with four locations throughout the U.S. and Chile, we’ve been fortunate to work with some of the world’s most amazing companies. San Jose 1570 The Alameda, San Jose, CA 95126 Portland 1120 SE Madison St, Portland, OR 97214 Los Angeles 1221 West Coast Hwy, Newport Beach, CA 92663 Dallas 4849 Greenville Ave, Dallas, TX 75206 Latam Kaneddy Ave 5600, of 103 Vitacura, Chile Our Founder Today, founder and CEO Scott Gardner is still at the helm of Liquid Agency. The agency that designs and builds experiences for brands, customers and employees—all aligned with the true meaning and purpose of our client’s organizations. Our People As we celebrate 20+ years, we remember the wonderful people who have played a significant role in building our company. And let’s not forget the amazing clients, award-winning work and the great celebrations of our success. We build category leading brands. Work Thinking Careers About News Privacy Contact Sitemap Follow Us LinkedIn Instagram A member of Myrious group"> We use cookies. By using our site you agree to our Cookies Policy . DON'T SHOW AGAIN ✕ Let's chat. " * " indicates required fields Δ Email This field is for validation purposes and should be left unchanged. First and Last Names * First Name Last Name Title * Company * Email * Mobile How can we help you? * Your interest * New Business Inquiry Other Inquiry What sort of work? * Project Partner / AOR What is your project budget? * What is Your Project Budget? $50,000 - $100,000 $100,000 - $250,000 $250,000 - $500,000 $500,000 - $1,000,000 $1,000,000 + Don’t Know/Won’t Disclose What is your annual budget? * What is Your Annual Budget? $400,000 - $500,000 $500,000 - $1,000,000 $1,000,000 - $2,500,000 $2,500,000 + Don’t Know/Won’t Disclose How did you hear about us? * How did you hear about us? Search Website/Blog Social media Referral Word of mouth Worked together before Event Marty Neumeier Mindhandle or Vignette Liquid Challenger Index Other Newsletter Send me the latest news, insights and upcoming events. Submit X Contact Us