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mortaragency.com
Latin dominant · narrow vocabulary range · short-form declarative register · moderate clause complexity · narrow topic focus · moderate uncommon edge signal
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Entity Identity gdr-a1e4f714 · minted 2026-05-14T22:19:42Z
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mortaragency.com
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Latin dominant · narrow vocabulary range · short-form declarative register · moderate clause complexity · narrow topic focus · moderate uncommon edge signal
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gdr-a1e4f714 · v1.0.0 · Law III+V+VI
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Latin dominant · narrow vocabulary range · short-form declarative register · moderate clause complexity · narrow topic focus · moderate uncommon edge signal
Federation ID
gdr-a1e4f714
Slug
mortaragency-com
TLD
.com
Status Code
200
Response Time
8122ms
Interior Pages
48
Interior Words
36,651
Minted At
2026-05-14T22:19:42Z
Law I — Provenance · Law II — Temporal Attestation Visit mortaragency.com ↗
SEO Record extracted from http://www.mortaragency.com/
Title
Mortar - Creative, Advertising, Branding Agency - San Francisco Bay Area
H1
WE FRENCH-KISS YOU IN THE A-HA.
Meta Description
We’re a San Francisco advertising agency that believes the best way to make a real customer connection is to gut-punch them in the A-ha. Let’s take a shot with your brand. Specializing in Destinations & Experiences, Education, Healthcare, and Tech verticals.
Canonical URL
https://www.mortaragency.com/
Language Attribute
en-US
Word Count
354
Open Graph Tags
og:locale: en_USog:type: websiteog:title: Mortar AdvertisingMortar - Creative, Advertising, Branding Agency - San Franciscog:description: We’re a San Francisco advertising agency that believes the best way to make a reog:url: https://www.mortaragency.com/og:site_name: Mortar Advertisingog:image:
Twitter / X Tags
twitter:card: summary_large_imagetwitter:site: @MortarAgency
H2 (1)
MORTAR REEL
H2 (2)
SETPOINT MEDICAL
H2 (3)
VARIAN: HUMANIZING HIGH-TECH SERVICES & SUPPORT
H2 (4)
CORDIS
Full Extracted Text Corpus 270,345 chars · 37,005 words · 48 pages · Law I
Everything mortaragency.com said about itself — extracted verbatim from 48 pages, 37,005 words total. No editorial layer. No inference. Law III — the text is the measurement. Meaning is the reader's. Minted: 2026-05-14T22:19:42Z
◈ Homepage — http://www.mortaragency.com/HOME ABOUT CLIENTS & WORK SERVICES CONTACT WE FRENCH-KISS YOU IN THE A-HA.   The reaction you want in the end is the best way for marketing to begin. Mortar is an advertising agency and a bonding agent. We believe A-ha Moments shine brightest when paired with smart marketing choices. By cementing decisions to promises at every customer touchpoint, we develop the essential brand and marketing strategies for igniting compelling creative. CLIENTS & WORK — All Company Names All Categories All Services MORTAR REEL CONSUMER EXPERIENCES EDUCATION HEALTHCARE TECHNOLOGY SETPOINT MEDICAL HEALTHCARE VARIAN: HUMANIZING HIGH-TECH SERVICES & SUPPORT HEALTHCARE CORDIS HEALTHCARE VARIAN: RAPIDARC DYNAMIC HEALTHCARE MOXIMED HEALTHCARE EXTRAHOP TECHNOLOGY PRIMER TECHNOLOGY FIGLEAF TECHNOLOGY ADVANCED BIONICS: TESTIMONIAL CAMPAIGN HEALTHCARE DRIVECENTRIC TECHNOLOGY TRIMBLE TECHNOLOGY SOFT SPA BIDETS CONSUMER EXPERIENCES VARIAN: ARIA CORE HEALTHCARE CISCO TECHNOLOGY BITWARDEN TECHNOLOGY GOGIGIT CONSUMER EXPERIENCES QUANTUM TECHNOLOGY ARTIVION HEALTHCARE EXPLORATORIUM: WILDCARD CONSUMER EXPERIENCES EXPLORATORIUM: STRANDBEEST CONSUMER EXPERIENCES ADVANCED BIONICS HEALTHCARE VARIAN: INTELLIGENT CANCER CARE HEALTHCARE PROCEPT BIOROBOTICS HEALTHCARE VARIAN: ETHOS THERAPY HEALTHCARE VARIAN HEALTHCARE COUCHBASE TECHNOLOGY BOLTON MEDICAL HEALTHCARE VARIAN: HALCYON HEALTHCARE SUMO LOGIC TECHNOLOGY TYRA CONSUMER EXPERIENCES UC HASTINGS COLLEGE OF THE LAW EDUCATION WESTPORT INNOVATIONS TECHNOLOGY STEVE & KATE’S CAMP CONSUMER EXPERIENCES EDUCATION LUCILE PACKARD CHILDREN’S HOSPITAL STANFORD HEALTHCARE ISILON TECHNOLOGY GOLDEN GATE UNIVERSITY EDUCATION COAST CASINOS CONSUMER EXPERIENCES EXPLORATORIUM: THE SCIENCE OF SHARING CONSUMER EXPERIENCES EDUCATION VMWARE TECHNOLOGY EAT24 CONSUMER EXPERIENCES TECHNOLOGY CARONDELET HEALTHCARE RENO TAHOE USA CONSUMER EXPERIENCES EXPLORATORIUM: THURSDAY NIGHTS CONSUMER EXPERIENCES EDUCATION SERVICES — We are an advertising and branding agency. Look to us for: Identity & Branding Creative Development Marketing & Communications Strategy Strategic Messaging & Positioning Media Planning & Buying Research, Measurement & Analytics CONTACT — MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list Submit   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. ◈ Interior Pages — 48 pages crawledDriveCentric Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Unlocking Domination by Unleashing Automation — DriveCentric Single Edit Column Edit Client — DriveCentric Services — Brand Strategy Advertising & Conceptual Development Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Differentiate DriveCentric in an industry where car dealers rely on their CRM to help them compete, beat, and crush rival dealerships in landing potential customers. Single Edit Column Edit Strategic Decision — Single Edit Column Edit With DriveCentric, Augmented Intelligence transforms the way the world’s dealerships sell cars. Single Edit Column Edit The A-Ha Moment — “I no longer need my CRM, I need DriveCentric.” Single Edit Column Edit Single Edit Column Edit DriveCentric brings a revolutionary approach to CRM systems by adding Augmented Intelligence—an intuitive, real-time platform with advanced AI, giving dealerships the invaluable ability to serve and engage with customers. This dynamic solution inspired creative ideation centered on how using DriveCentric’s CRM unleashes a sales team’s talents and expertise to connect with car buyers like never before. Continuing that thread, we summed it up with what became the cornerstone of our campaign: DriveCentric “Unlocks an Unfair Advantage” over competitors. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Leveraging the competitive mindset of car dealers, we highlighted the various powers or “modes” that they can (and better be if they want to dominate rivals) unlock to drive sales in today’s landscape. Our anthem video instilled this idea by showcasing dealers unlocking their supercharged modes: Swagger-Mode, Genius-Mode, Charisma-Mode, just to name a few. Thanks to having an Unfair Advantage with DriveCentric, dealerships are now always open, and always closing. Single Edit Column Edit “I needed an agency that understood what we are doing at DriveCentric is truly revolutionary, and Mortar delivered. They gave me a strategy, brand message and a creative campaign that really connected with my audience. NADA was a smash hit.” —David Fultz,  CEO, DriveCentric Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Exploratorium: Thursday Nights Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Thinking. And Drinking. Together at Last. — Thursday Nights at San Francisco's Exploratorium Single Edit Column Edit Client — Exploratorium Services — Identity & Naming Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Research, Measurement & Analysis Media Planning & Buying Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit The Exploratorium is San Francisco's go-to science museum for throwing your five senses a surprise party. To create buzz (in more ways than one) with an adults-only audience, they turned to us to boost flagging attendance for their cocktail-fueled Thursday night fetes. Single Edit Column Edit Strategic Decision — Aim marketing at intellectually curious urbanites looking for a socially-lubricating twist on date night. Single Edit Column Edit The A-Ha Moment — Quenching your thirst and feeding your mind blends perfectly. Single Edit Column Edit The Exploratorium's exhibits are full-blown cognitive and sensory experiences that play with your perception. So we created work that did just that—take the museum's "head-tilting" factor and bring it outside their walls. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit We drew viewers in with our print and outdoor work by intentionally making the ads "interactive" ... Single Edit Column Edit Single Edit Column Edit ... when you look straight on, you get one message. Contort your cranium a bit, and you get another. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit We truly flipped listeners' perceptions with our radio spots. Click 'em to get an "ear-tilt." Single Edit Column Edit Single Edit Column Edit We told our target audience to leave the sourdough bread and whining sea lions for that visit from their parents ... Single Edit Column Edit Single Edit Column Edit ... It was time to bring out their inner brainchild and reserve Thursday nights for cold cocktails and a sensory smack-down. Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit Attendance up 140% from 500 to 1200 per night Single Edit Column Edit "Mingle with other sexy nerds or invite a date along for an exciting night of experimenation." - Zozi Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Westport Innovations Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Fueling the Changing Face of Transportation. — Westport Single Edit Column Edit Client — Westport Services — Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Research, Measurement & Analysis Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit How do you wean the world off dirty, oil-based transportation and switch to a cleaner alternative like natural gas? Single Edit Column Edit Strategic Decision — Create demand for their technology by marketing Westport like a car company. Single Edit Column Edit The A-Ha Moment — Natural gas vehicles aren't the "next big thing" down the road. They're here now. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit A self-described "Canadian IP company" is reborn as the pioneer in the development of natural gas engines Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Exploratorium: Strandbeest Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Mesmerizing the Bay Area with Kinetic Creatures — Exploratorium: Strandbeest Single Edit Column Edit Client — Exploratorium Services — Identity & Naming Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Research, Measurement & Analysis Media Planning & Buying Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Spark the interest of San Francisco's summer tourists to visit the Exploratorium over more well-known, established Bay Area attractions. Single Edit Column Edit Strategic Decision — Single Edit Column Edit We're offering a limited-time experience of a once-in-a lifetime exhibit. Single Edit Column Edit The A-Ha Moment — I've got to tell everyone I know to see this. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit We were tasked with helping the Exploratorium bring artist Theo Jansen’s Strandbeests (“Beach Animals” in Dutch) to their Embarcadero location during the global exhibition’s first tour of North America. Single Edit Column Edit Single Edit Column Edit We drew strolling visitors in by showcasing the attention-grabbing visuals of these unique, self-propelled creatures through street banners, wild postings, outdoor shelters, and Bay area tourist buses. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit With a focus on experiential, experimental and inclusive works, the Exploratorium is a fitting exhibit space for Jansen's work. His creative process behind Strandbeest: The Dream Machines of Theo Jansen perfectly embodies the Exploratorium’s interdisciplinary and inquiry-based approach to art, discovery and learning. — SF TRAVEL Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit In addition, print ads, digital banners, social media, and videos were produced to announce the Exploratorium’s program of live demos, artist meet-and-greets, and the opportunity to build and share your own Strandbeest. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Social Video #1 (:10)   |   Social Video #2 (:10)   |   Social Video #3 (:10) Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit Summer exhibition attendance exceeded gate forecasts of over 120%. Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Moximed Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Changing the Conversation on Debilitating Knee Pain — MISHA ™ Knee System Single Edit Column Edit Client — Moximed Services — Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Position the MISHA ™  knee system as the revolutionary and only effective option for treating patients who are beyond being helped by conservative therapies for knee osteoarthritis (OA). Single Edit Column Edit Strategic Decision — Single Edit Column Edit OA patients shouldn’t have to live with debilitating knee pain. Single Edit Column Edit The A-Ha Moment — “Now with MISHA, I can give hope to my patients.” Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit In the world of osteoarthritis treatment, physicians historically present patients with two choices: inefficient non-surgical options or total knee replacement. Moximed introduces a groundbreaking, highly-effective third option — an implantable shock absorber. Our concept aims to empower physicians to opt for MISHA and understand that: “It’s Your Move.” Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit During our design exploration for Moximed, our goal was to grab physicians’ attention by surprising them with unexpected visuals. We achieved this by featuring dynamic and active patients within bold text, highlighting the solution for knee pain. Single Edit Column Edit We centered our campaign around the message that Moximed is “the implantable shock absorber for when other options have failed.” This message drove our animated banners and website design, reinforcing our main theme: Move to MISHA. Single Edit Column Edit Single Edit Column Edit If you are reading this, it is because your browser does not support the HTML5 video element. Single Edit Column Edit Single Edit Column Edit “Mortar did an amazing job pulling key insights from our clinician and patient research. The team then translated those findings into a creative strategy and compelling marketing platform for our product launch. I’ve always been impressed with the creative and impactful work produced by Mortar, and they came through once again.” —Keith Fong, VP Marketing and Business Development Single Edit Column Edit Single Edit Column Edit Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Reno Tahoe USA Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit The bacon-wrapped cheese log of campaigns. — RENO TAHOE USA Single Edit Column Edit Client — Reno Tahoe USA Services — Identity & Naming Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Research, Measurement & Analysis Media Planning & Buying Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit After 13 consecutive years of falling tourism, Reno knew something had to give. Their core audience wasn’t gambling like they have in the past. They needed a fresh approach to marketing the city. Single Edit Column Edit Strategic Decision — Target Bay area, Tahoe-bound millennials who could be persuaded to drive “over-the-hill” to experience Reno’s pleasantly wild and authentic counter-culture. Single Edit Column Edit The A-Ha Moment — For just the right amount of weird, Reno’s right up your alley. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit We set out to completely change what people said about Reno. That called for everything: new messaging, new tagline, outdoor, radio, a coordinated push on major social channels, and good old fashioned PR. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit With the exception of the long “o” sound, Reno is not Tahoe. Reno has grit. Attitude. Weirdness. And old school cool. So our design did too. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The countless billboards on the way up to Reno were perfect opportunities to entertain (and provoke) the Tahoe-bound, “stick-up-the-Donner-Pass” crowd. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Intentionally brash and raspy, Reno's new voice spoke volumes (of beer pints). Our message was clear: “Hey Bay Area, leave Tahoe in your taillights. Un-celebrate the serene. Because “Far from expected” is closer than you think. Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit 80% of the Bay Area saw our campaign at least eight times Single Edit Column Edit Single Edit Column Edit And that falling tourist-rate? It started to climb for the first time in years Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? 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Isilon Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Moving data storage from troublesome to trouble-free. — Isilon Single Edit Column Edit Client — Isilon Services — Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit How do you convince IT professionals that it's no longer difficult to keep up with the constantly changing storage needs of their organizations? Single Edit Column Edit Strategic Decision — Everyone talks about storage speed, security, capacity, etc. So go the other way, focus on alleviating its biggest pain point—how difficult it is—and position Isilon as easy. Single Edit Column Edit The A-Ha Moment — This is not hard. I can do this. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit Acquired by EMC for 2.2 billion dollars Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Lucile Packard Children's Hospital Stanford Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Think of the Children — Lucile Packard Children's Hospital Stanford Single Edit Column Edit Client — Lucile Packard Children's Hospital Stanford Services — Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Creative Production Research, Measurement & Analysis Media Planning & Buying Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Encourage future moms to have their babies at LPCH by overcoming the perception that a teaching hospital is cold and impersonal. Single Edit Column Edit Strategic Decision — Lean into our Stanford heritage. Single Edit Column Edit The A-Ha Moment — Now THIS is a hospital I can trust to help me deliver a healthy baby! Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit With every other Bay Area hospital promoting "spa-like birthing experiences," we focused on what every expectant mother really wants – a happy, healthy baby. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Using photos of actual LPCH newborns making a variety of hand signals (even harder than it sounds) and striking black and white photography, we sent a strong message that LPCH was about putting healthy babies first. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit To support creative, we developed a multi-channel media plan that hyper-targeted expectant moms throughout the Bay Area in both English and Spanish. There was also a significant internal component to remind care-givers how important and appreciated they were. Single Edit Column Edit “I felt a great deal of pride and a great deal of joy at what Packard Children's can bring to expectant mothers and children.”   – Yasser El-Sayed, Obstretrician-in-Chief, Lucile Packard Children's Hospital Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit Over 18 million moms in the Bay Area reached at least 4 times during campaign Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit 38% increase in pre-natal class enrollment Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Catalyst for wholesale system name change to Stanford Children's Health Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? 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Quantum Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit What a time to be data — QUANTUM Single Edit Column Edit Client — Quantum Services — Identity & Naming Brand Strategy Advertising & Conceptual Development Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Change the perception of Quantum as a data storage company, to the leader in enriching unstructured data. Single Edit Column Edit Strategic Decision — Single Edit Column Edit We will no longer focus on where or how we store data; we will now focus on how we can make data richer so it can work harder. Single Edit Column Edit The A-Ha Moment — “My data is way different with Quantum, now there’s so much more I can do with it.” Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Thinking beyond the traditional data storage category—and knowing Quantum could own the idea of providing customers with a new, fresh, enriched type of data that's “alive”—was all the firepower we needed to create bold, engaging, and completely competition-busting executions. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit While other players were talking to the storage folks, we had Quantum go bolder by speaking to those who wanted their data to deliver insights, provide answers, and do so much more. So we developed a myriad of advertising executions, a new website, and a trade show experience that truly welcomed everyone to the Enriched World of Living Data. Single Edit Column Edit Single Edit Column Edit For the National Association of Broadcasters trade show, we built a larger-than-life graphic to interactively land the idea of ‘living data.’ Individual call-outs represent metadata: the different kinds of “tags” Quantum users could apply to their data (the example below was for sports video footage). Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit We also created unique imagery that celebrated specific aspects germane to key industries utilizing Quantum. This provided the opportunity to stretch the creative boundaries of our “Living Data” concept beyond our client’s (and the marketplace’s) expectations. Single Edit Column Edit Single Edit Column Edit “From the stunning new visuals to the unique, fresh approach of our logo treatment and tagline, our executive team LOVED it all. Thanks for all the hard work. #nailedit!”  —Natasha King Beckley,  Chief Marketing Officer at Quantum Single Edit Column Edit Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Carondelet Health Network Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Putting the WE in wellness. — Carondelet Health Network Single Edit Column Edit Client — Carondelet Health Network Services — Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Creative Production Research, Measurement & Analysis Media Planning & Buying Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Tucson’s top healthcare provider was under threat from uncaring legislators and aggressive competitors. Single Edit Column Edit Strategic Decision — Compete by boosting staff pride and strengthening what employees told their neighbors about Carondelet. Single Edit Column Edit The A-Ha Moment — The best time to hear from your doctor is before you’re sick (not after). Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Carondelet loves its community. Wholeheartedly. So we decided to blanket the entire Tucson community with all that love through our campaign: "Be well." Our friendly design went hand in hand with the warm and welcoming personality of Tucson. Out on the town or out on their commute, people couldn't miss seeing how Carondelet is all about helping and caring for everyone, everywhere. And it wasn't just check-ups and chest pains. "Be well" became Carondelet's call to arms ... Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit   Single Edit Column Edit Single Edit Column Edit ... inspiring people to care for their own (and everyone else's) well-being. After all, when you've been a community's main caregiver for over 125 years, you can confidently claim you truly do have its best interests at heart. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit Community support and referrals soared Single Edit Column Edit Single Edit Column Edit 30% increase in preference among the insured Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Mortar - Creative, Advertising, Branding Agency - San Francisco Bay Area Home About Clients & Work Services Contact Single Edit Column Edit We gut punch rabbit kick french-kiss lorem ipsum glitter bomb bear hug voodoo you in the a-ha.   Single Edit Column Edit Single Edit Column Edit The reaction you want in the end is the best way for marketing to begin. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Mortar is an advertising agency and a bonding agent. We believe A-ha Moments shine brightest when paired with smart marketing choices. By cementing decisions to promises at every customer touchpoint, we develop the essential brand and marketing strategies for igniting compelling creative. Single Edit Column Edit Clients & Work — Single Edit Column Edit All Company Names All Company Names Advanced Bionics Artivion Bitwarden Bolton Medical Carondelet Cisco Coast Casinos Cordis Couchbase DriveCentric Eat24 Exploratorium ExtraHop FigLeaf Gogigit Golden Gate University Isilon Lucile Packard Children's Hospital Stanford Moximed Primer Procept BioRobotics Quantum Reno Tahoe USA SetPoint Medical Soft Spa Bidets Steve & Kate's Camp Sumo Logic Trimble Tyra UC Hastings College of the Law Varian VMWare Westport Innovations All Categories All Categories Consumer Experiences Education Healthcare Technology All Services All Services Identity & Naming Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Research, Measurement & Analysis Media Planning & Buying Single Edit Column Edit Single Edit Column Edit Services — Single Edit Column Edit We are an advertising and branding agency. Look to us for: Identity & Branding Creative Development Marketing & Communications Strategy Strategic Messaging & Positioning Media Planning & Buying Research, Measurement & Analytics Share on Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Eat24 Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit From underdog to top dog inside a year. — Eat24 Single Edit Column Edit Client — Eat 24 Services — Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Online food delivery apps were gaining traction, and well-funded rivals had already grabbed the high ground when we met Eat24. They didn't have a big advertising bankroll, but Eat24 was banking on us to create a feeding frenzy for their app. Single Edit Column Edit Strategic Decision — Aim at the ignored: Young city-dwellers too busy, too stoned, or too deep in a game of Starcraft to be bothered with cooking. Single Edit Column Edit The A-Ha Moment — Speak the same language as your audience and they’ll eat it up. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit As the competition tried to please everyone and their soccer mom, the unapologetically brash voice we established for Eat24 became their most powerful weapon. Single Edit Column Edit Single Edit Column Edit Our bite-sized videos didn't push everyone's mouse button, but they sure did make a lot of sense to munchie-minded, 18- to 24-year-old dudes. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Eat24 makes food delivery happen. So our print ads told our 'bong-boys' to do just that—sit back and let Eat24 happen. Single Edit Column Edit Single Edit Column Edit Man must eat. Eating is easy. Therefore, easy eating is a must for Man. Like we said, talk the talk (especially at 3am). Single Edit Column Edit Eat24 didn't just embrance the bold new brand we built them ... they voraciously gorged themsleves on it all the way to a $134 million acquisition from Yelp. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit Achieved #1 in market share despite over $300 million in rival funding Single Edit Column Edit Single Edit Column Edit Acquired by Yelp for $134 million in 2015 Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Varian: RapidArc Dynamic Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Unlocking New Dimensions in Arc Therapy — Varian: RapidArc Dynamic Single Edit Column Edit Client — Varian Services — Marketing & Communications Strategy Strategic Messaging & Positioning Advertising & Conceptual Development Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Develop intriguing communications for a much-needed advancement in treatment planning and delivery that fills a gap in complex treatment plans. Single Edit Column Edit Strategic Decision — Single Edit Column Edit We have radically evolved treatment planning and delivery, unlocking their full potential with RapidArc Dynamic—dramatically shortening the time from consultation to treatment, while reducing dose to organs at risk. Single Edit Column Edit The A-Ha Moment — “We’re entering a new era in arc therapy that creates greater promise for everyone.” Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Inspired by the rotating motion of Varian’s radiotherapy machines, we landed on the idea of their new solution— RapidArc Dynamic —as being a turning point for arc therapy . Creative work began by developing a dramatic graphic depiction of the two treatment modalities used in arc therapy (VMAT and IMRT) coming together. Single Edit Column Edit Next up was uniting the messaging and imagery into an animated visual execution for RapidArc Dynamic that was utilized extensively in various digital media. Single Edit Column Edit Single Edit Column Edit An anthem video was scripted, storyboarded, and produced to showcase RapidArc Dynamic’s revolutionary advancements and the profound impact it will have in helping oncologists fight cancer. Single Edit Column Edit Single Edit Column Edit We developed print, landing pages, product brochures, animated ad units, and tradeshow displays to introduce RapidArc Dynamic to the world. Our key art also turned all internal presentation materials into show-stopping content for hundreds of Varian stakeholders. Single Edit Column Edit Single Edit Column Edit “RapidArc Dynamic is a key innovation for us, and the campaign needed to capture its transformative potential effectively. The feedback from both our team and customers has been outstanding, describing it as inspiring and perfectly aligned with the product’s vision. We’re thrilled with the results and proud to showcase these assets as part of the RapidArc Dynamic story.” — Kevin Sullivan, Director of Product Marketing at Varian Single Edit Column Edit Single Edit Column Edit Using animation and interactivity we brought the tried and true traditional print brochure to life digitally for users to experience online, and for Varian salespeople to leverage for presentations. This creative execution really brought the key art to another level of engagement since users could control the dynamic nature of the brochure themselves. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit For ASTRO, Radiation Oncology’s largest annual event, it was prime time to show the metal in motion. Our anthem video took center stage, playing right above Varian’s flagship radiotherapy machine to highlight RapidArc Dynamic’s entry into their product portfolio. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit ASTRO was also the site for all Varian customers to gather together for their annual User’s Meeting, where everyone gets to meet the latest and greatest innovations up close. Attendees lauded all the marketing and presentation materials and came away energized from our core message: RapidArc Dynamic is a definitive turning point for arc therapy. Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Artivion Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Celebrating the Heart of a Medical Device Company — Artivion Single Edit Column Edit Client — Artivion Services — Identity & Naming Advertising & Conceptual Development Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Create tangible excitement among the world’s foremost cardiac and vascular surgeons for the launch of a truly aortic-centric portfolio of solutions. Single Edit Column Edit Strategic Decision — Single Edit Column Edit There’s an unmet need for a specialized aortic technology organization—Artivion fits that vital need. Single Edit Column Edit The A-Ha Moment — “When the need is aortic, the solution is Artivion.” Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit After numerous acquisitions and partnerships, Artivion (formerly CryoLife) came to us to help launch their new organization to the world—with the goal of heralding their position as a leader in providing technologies for patients with aortic disease. The conceptual ideation and new brand rollout were ignited by the core of Artivion’s mission, vision, and purpose: an intentional focus on the aorta. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Creative executions took inspiration from the line: “A new, innovative, life-changing purpose is driving aortic-centric technologies” to guide us in conceptual development. All new product and talent photography was shot in two countries and utilized for the creation of company launch and product brochures, investor decks, a corporate brand video, and a new website. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit “Mortar was the best partner we could have hoped for for this launch. You really brought our brand to life.”  —Latoya Spencer, Manager, Digital Marketing & Campaign Strategy Single Edit Column Edit Single Edit Column Edit Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Advanced Bionics: Testimonial Campaign Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Discover the Moment of Connection — Advanced Bionics: Testimonial Campaign Single Edit Column Edit Client — Advanced Bionics Services — Identity & Naming Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit In a highly-competitive category, position Advanced Bionics as the best solution in the minds of hearing care professionals and patients with advanced hearing loss. Single Edit Column Edit Strategic Decision — Single Edit Column Edit Tell our story by leaning in on our unique ability to enable life’s most important connections. Single Edit Column Edit The A-Ha Moment — AB’s products let me (and my loved one) connect with life like never before. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Advanced Bionics approached us with the desire to create a testimonial series featuring the emotional stories of their cochlear implant recipients. In a category full of patient testimonials that all followed a formulaic, and expected style and format, we felt there was a deeper and more impactful way to bring these amazing stories to life. Through our in-depth research and conversations with our client, one truth always resonated with us: The person who has lost their hearing is not the only person that suffers from hearing loss. This insight led us to approach testimonials in an entirely fresh way. We concepted a campaign that allowed cochlear implant recipients to hear their story through the personal experience and voice of a loved one who had a unique, poignant perspective on their hearing journey. These are stories about connection. About losing and finding connection again. And when connection to the people and the moments we share is tested due to hearing loss. These were their stories but also moments we can all relate to. We called this campaign “The Moment” . Single Edit Column Edit THE TEASER CAMPAIGN Having a vast community of AB social media followers, we created a series of teasers to get people excited about an upcoming showcase of real stories of extraordinary connections by people who have AB cochlear implants. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Teaser Video #1   |   Teaser Video #2   |   Teaser Video #3 Single Edit Column Edit Single Edit Column Edit THE PRODUCTION After hours of video chat meetings to get to know each of the 7 families and their stories, we worked closely with each “loved one” to help craft their “Moment”. Once each story was finessed and crafted, we then set to recording the audio. While Mortar was creating and editing the audio, we also worked on the flow of the action we wanted and look of our set. We brought in our production partner to help conceive, construct and produce our sets, lighting and camera positioning. The result, after 3 days of shooting and weeks of editing, became the following testimonial campaign we call “The Moment”.   Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Percy’s Moment   |   Jack’s Moment   |   Shobana’s Moment Jacob’s Moment   |   Imani’s Moment   |   David’s Moment   |   JP’s Moment Single Edit Column Edit Along with “The Moment” stories, we worked with our client and the families to capture more technology and product focused content. That along with the existing story footage we were able to create a secondary series of cutdowns for social media and as companion pieces to the full-length videos of each family. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Jack’s Cutdown #1   |   Jack’s Cutdown #2   |   Jack’s Cutdown #3   |   Jack’s Cutdown #4 Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Our creative executions included over 40 videos, internal and external launch creative, and a dedicated website. Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Primer Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Making the World Safer with AI — Primer Single Edit Column Edit Client — Primer Services — Marketing & Communications Strategy Advertising & Conceptual Development Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Build a marketing campaign to educate an audience that was unlikely to be familiar with Primer’s unique flavor of AI and ML: NLP (Natural Language Processing). Single Edit Column Edit Strategic Decision — Single Edit Column Edit We enhance how people engage with and act on increasingly complex and growing sources of information. Single Edit Column Edit The A-Ha Moment — “I don’t want to make a decision without Primer.” Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit To establish a visual framework for Primer’s imagery, we developed a system called the “Geogrid,” based on repeating geometric background patterns which represent the data sets Primer’s AI software is able to analyze. A “focus image” in the foreground represents an “Operator”—an agent or soldier executing a mission in the field. The Geogrid system was delivered as a flexible, easy-to-use template for Primer’s internal design team to carry forward across a range of collateral and platforms. Single Edit Column Edit A range of geometric patterns comprise the Geogrid system, allowing for a wide range of visual expressions within the system, while establishing a consistent and coherent framework for the design campaign. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Every Geogrid layout also features a secondary image (derived from the negative space of the focus image) that represents the “Analyst”—a Primer user or agent who partners with the Operator in the field and is tasked with providing real-time data analyses and insights. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit “Thank you again for knocking our socks off with your creative concepts.” —Rageena Giberson, Director, Demand Generation Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Setpoint Medical Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Transforming RA Treatment by Changing the Equation — Setpoint Medical Single Edit Column Edit Client — Setpoint Medical Services — Marketing & Communications Strategy Identity & Naming Advertising & Conceptual Development Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Introduce rheumatologists to the first device-based therapy that targets the root cause of rheumatoid arthritis. Single Edit Column Edit Strategic Decision — Single Edit Column Edit We win with rheumatologists who see they can change the equation in RA by restoring the immune system’s natural balance. Single Edit Column Edit The A-Ha Moment — “A new option to treat RA means I can do better. Better for my patients, my practice, and my specialty.” Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Our conceptual stage began with the fact that SetPoint is a non-pharmaceutical treatment that activates the immune system to restore the body’s natural balance . We saw an opportunity to market SetPoint’s novel new implant as a call-to-action for rheumatologists: essentially that the time has now come to “ Start Activating .” This led us to landing on a fresh, ownable headline and campaign direction whereby we could engage our audience with myriad ways to do just that: Start Activating the advancement of the field of rheumatology. Start Activating the body’s innate neuroimmune pathways. Start Activating the only medical device proven to effectively treat RA. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit We launched the new SetPoint brand look and feel across multiple product communications: website, packaging, print executions, tradeshow materials, and more. Each execution delivered a vibrant, premium visual aesthetic that was unique and attention-grabbing in the RA landscape. Below is the design we created for the packaging of the industry’s only device-enabled option for RA patients. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit We produced tradeshow booth graphics for SetPoint at the premier annual conference showcasing the current cutting-edge innovations in the field of rheumatology: the American College of Rheumatology (ACR Convergence). The new look and feel we conceived stood out in a sea of RA sameness that desperately needed a revitalization. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit We knew the print material we were tasked to develop to introduce SetPoint’s new innovation would be integral in order to “Start Activating” a new mindset in professionals and patients alike: It’s time for a massive transformation in the treatment of RA. Our brochure design laid out clearly and elegantly how to utilize SetPoint to achieve that transformation. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit “When we chose to partner with Mortar for our launch, we wanted a branding platform that would differentiate us. I can undoubtedly say you guys got the brief and delivered an amazing platform for us to build on during the early years of our launch.”  — Ankit Shah, Vice President of Marketing, SetPoint Medical Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Procept BioRobotics Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Helping Men Man-Up Again — Procept BioRobotics: Aquablation ® Therapy for BPH Single Edit Column Edit Client — Procept BioRobotics Services — Identity & Naming Brand Strategy Advertising & Conceptual Development Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Convince men with BPH they can get long-lasting relief without the issues or concerns associated with well-known, alternative treatments. Single Edit Column Edit Strategic Decision — Single Edit Column Edit Aquablation Therapy offers BPH relief without compromise. Single Edit Column Edit The A-Ha Moment — I can now be the man I used to be. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit For men suffering from BPH, their confidence wains, virility declines, and the lifestyle they’ve enjoyed takes a back seat to the constant issues of their condition. We decided to focus our campaign messaging on how Aquablation therapy puts men back in the driver’s seat of their lives—not only fixing BPH’s physical issues, but also helping them reclaim all the facets of what makes a man, a man.  Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit We developed print ads, brochures, collateral, and a new website to highlight how this minimally-invasive procedure treats the whole man, not just his prostate—allowing all men to get back to the things they love the most in their lives. Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Soft Spa Bidets Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Introducing Luxury Where It's Least Expected — Soft Spa Bidets Single Edit Column Edit Client — Soft Spa Bidets Services — Identity & Naming Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Launch a new bidet to the world that convinces consumers our bidet is an unbelievable spa-like experience everyone can enjoy, every single day. Single Edit Column Edit Strategic Decision — Single Edit Column Edit Soft Spa is a luxurious self-care experience. Single Edit Column Edit The A-Ha Moment — “Now I want to stay in my bathroom all the time.” Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Our ideation began with the fact that consumers have a lot of misconceptions about bidets. So we saw an opportunity to define bidets for them by marketing Soft Spa as an experience they wouldn’t expect: Luxurious. This led us to landing on a fresh, ownable tagline and campaign direction for the Soft Spa bidet: Unexpected Luxury . Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit While exploring design directions for Unexpected Luxury we knew we wanted to stop potential buyers in their tracks with the unexpectedness of our visuals. This unearthed the idea of juxtaposing bidets alongside the familiar imagery of glamorous models in high-fashion settings. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit In developing a completely new brand identity, we leveraged our campaign message of Soft Spa being “a luxurious, spa-like experience,” to create a visual representation of the coupling of the fluidity of water and an icon of royalty. We call it the splash crown. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The Production — Single Edit Column Edit A lavish casting session and swanky photo/video shoot resulted in luxuriously unexpected social posts, films, and a brand new website. Not to mention a behind-the-scenes highlight reel to prove that upgrading private time was ready for prime time. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit “Mortar has helped us differentiate the Soft Spa bidet from the competition and redefined the brand based on customer insights and aligned it with our marketing strategy. They brought a unique, classy and refreshing perspective to position a product like a bidet and challenged us to push creative boundaries. We had a lot of fun and we couldn’t be happier with the work that Mortar has done for us.”  — Corinne A.S., Chief Brand Officer, Fluidmaster Inc. Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Varian: Intelligent Cancer Care Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Outsmarting Cancer with Intelligence — Varian: Intelligent Cancer Care ™ Single Edit Column Edit Client — Varian Services — Identity & Naming Brand Strategy Advertising & Conceptual Development Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Position Varian as the one company that has the command of technology and data across all oncology. Single Edit Column Edit Strategic Decision — Single Edit Column Edit Through Intelligent Cancer Care, we will differentiate ourselves as a thought-leader in oncology. Single Edit Column Edit The A-Ha Moment — Varian is the partner that can lead us into the next era of oncology. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Intelligent Cancer Care (ICC) is Varian’s information-driven network of next generation oncology solutions that bring people, data, and technology together to manage a more intelligent approach to cancer care. Single Edit Column Edit Single Edit Column Edit Tasked with bringing ICC to life, we first developed launch materials that heralded the coming of the next wave of progress in oncology. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The creative executions that followed our launch took a deeper dive into the tenets of Intelligent Cancer Care—highlighting through film, online, print, trade shows, and social media how the future of advanced, patient-centered cancer treatment is finally here. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Bolton Medical Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit The anatomy of a medical marketing success story — Bolton Medical: We are Aortic By Design Single Edit Column Edit Client — Bolton Medical Services — Identity & Naming Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Raise awareness, change perceptions and increase market share in crowded terrain against larger competitors. Single Edit Column Edit Strategic Decision — Set Bolton apart by leveraging our singular focus on the treatment of aortic disease. Single Edit Column Edit The A-Ha Moment — Wow, my skill and Bolton's expertise means a better quality of life for my patients. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Inspired by our primary Aortic by Design message, every communication piece aimed at conveying our Strategic Decision that's built into every Bolton innovation: Quality design leads to a better quality of life. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Bolton's authenticity, elegance, and focused dedication on every detail is a complete 180 in the aortic disease treatment space. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Our global campaign leveraged their industry differentiation by establishing a clean, modern, and sophisticated visual identity for the launch of the new Bolton brand. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit Bolton has seen more than 10% growth globally year-over-year Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Acquired by Vascutek Terumo, a world leader in vascular and cardiovascular products Single Edit Column Edit “I couldn't be more proud of our Bolton Medical team and our physician partners for helping us pursue our vision of becoming a leading aortic company.” – Paul Kuznik CEO of Bolton Medical, part of the Terumo Corporation (via Bolton Medical Resources) Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. The Tyra Banks Company Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Creating a spotlight from a blackout — The Tyra Banks company Single Edit Column Edit Client — The Tyra Banks Company Services — Advertising & Conceptual Development Marketing & Communications Strategy Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit As if she could get any more fabulous, Tyra Banks was launching a new beauty line. And with more social followers than the Pope, she was seeking a way to do it without laying out a huge advertising budget. Single Edit Column Edit Strategic Decision — Leverage Tyra’s 30 million social followers. Single Edit Column Edit The A-Ha Moment — Sometimes, saying nothing can speak volumes. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit   Across Instagram, Facebook, Twitter, YouTube, Vine, Google+, and Tyra.com, TyTy’s photos, videos and posts were replaced with mysterious, yet incredibly chic, black squares. Single Edit Column Edit Tyra Banks is loud, fierce, and has over 31 million social media followers. So when she asked us to launch Tyra Beauty, the question was: How do you draw even more attention to a celeb who’s already louder than life? You follow Mortar’s advice and you shut up for a week. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The campaign took on a life of its own—moving from confused fear to unrestrained excitement as we started a countdown to her big secret.   Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Right at the point her fans couldn’t take it anymore, we dropped the glitter bomb—her new cosmetics brand, TYRA beauty. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit 292,165 Likes, 15,040 comments, and 3,831 shares later, the social media shockwave we created for her new line had TyTy singing our praises: Single Edit Column Edit Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Couchbase Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit From category creator to category leader — Couchbase Single Edit Column Edit Client — Couchbase Services — Advertising & Conceptual Development Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Market a first-of-its-kind database in a brand-new tech category. Single Edit Column Edit Strategic Decision — Highlight the capabilities that prove Couchbase is superior to other databases. Single Edit Column Edit The A-Ha Moment — Damn this is amazing! This is all the database I will ever need! Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit To market Couchbase's new type of NoSQL database, we developed a series of giant, paint-splattered words that showcased the euphoric A-ha moment customers experience by using the world's first "Engagement Database." Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit Our work helped the company that created a new tech category become its leader Single Edit Column Edit Single Edit Column Edit Organization embraced the brand campaign and executed the concept across the business Single Edit Column Edit Single Edit Column Edit Couchbase made a literal "splash" across the country Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Mortar - Creative, Advertising, Branding Agency - San Francisco Bay Area Home About Clients & Work Services Contact Single Edit Column Edit We gut punch rabbit kick french-kiss lorem ipsum glitter bomb bear hug voodoo you in the a-ha.   Single Edit Column Edit Single Edit Column Edit The reaction you want in the end is the best way for marketing to begin. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Mortar is an advertising agency and a bonding agent. We believe A-ha Moments shine brightest when paired with smart marketing choices. By cementing decisions to promises at every customer touchpoint, we develop the essential brand and marketing strategies for igniting compelling creative. Single Edit Column Edit Clients & Work — Single Edit Column Edit All Company Names All Company Names Advanced Bionics Artivion Bitwarden Bolton Medical Carondelet Cisco Coast Casinos Cordis Couchbase DriveCentric Eat24 Exploratorium ExtraHop FigLeaf Gogigit Golden Gate University Isilon Lucile Packard Children's Hospital Stanford Moximed Primer Procept BioRobotics Quantum Reno Tahoe USA SetPoint Medical Soft Spa Bidets Steve & Kate's Camp Sumo Logic Trimble Tyra UC Hastings College of the Law Varian VMWare Westport Innovations All Categories All Categories Consumer Experiences Education Healthcare Technology All Services All Services Identity & Naming Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Research, Measurement & Analysis Media Planning & Buying Single Edit Column Edit Single Edit Column Edit Services — Single Edit Column Edit We are an advertising and branding agency. Look to us for: Identity & Branding Creative Development Marketing & Communications Strategy Strategic Messaging & Positioning Media Planning & Buying Research, Measurement & Analytics Share on Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Advanced Bionics Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Empowering Moments of Powerful Connection — Advanced Bionics Single Edit Column Edit Client — Advanced Bionics Services — Identity & Naming Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Position three specific cochlear implant products under one all-encompassing campaign (The Marvel platform) with Phonak, the world’s leader in hearing aids. Single Edit Column Edit Strategic Decision — Single Edit Column Edit Change their approach from "leading with technology" to heralding our brand/products as "connectors to life" for every patient. Single Edit Column Edit The A-Ha Moment — "Wow! Marvel lets me connect to life like never before." Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Sound connects us. It helps immerse us in our world and build strong relationships with the ones we love. Those thoughts guided us in shooting and creating warm, personal, engaging photography that would appeal to patients, while also incorporating an environmental background in our designs that feels immersive and connects people with the world around them. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Our creative executions included product brochures, print ads, brand and demo videos, internal sales and trade show materials, and a new website. Single Edit Column Edit Single Edit Column Edit We wrote, storyboarded, co-directed, and produced three individual videos: one for the umbrella AB brand, and two for individual products (adult and pediatric cochlear implants). The videos included a mix of live action, animation, and 3-D rendering and were all translated into eight different languages—resulting in the biggest launch for Advanced Bionics in a decade. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit 34% traffic increase year-over-year (compared to the same period in 2019). Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Gogigit Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Anything on Everything for Everyone — GOGIGIT Single Edit Column Edit Client — Sawgrass Services — Identity & Naming Brand Strategy Advertising & Conceptual Development Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Build and monetize a new community of creators that brings everyone—designers, producers, equipment makers, buyers, sellers—together into one platform. Single Edit Column Edit Strategic Decision — Single Edit Column Edit Everyone can be a creative on-demand entrepreneur. Single Edit Column Edit The A-Ha Moment — “Now, nothing can stop me from selling my passion and creativity.” Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Sawgrass Technologies, Inc. came to us looking for an entirely new brand for their vision: a community platform for making, selling, and buying the widest range of customized products in the world. First up, a new name: Gogigit. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit In forming Gogigit, we defined it as  the  ‘go-to’ destination where creativity is king, customization is the ultimate self-expression, teamwork is a work of art, the ‘gig economy’ calls home, and shoppers can find that unique “something” they can’t get anywhere else. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The visual identity, brand guidelines, and tagline “Let’s Create Great” that we developed for Gogigit informed and inspired a new online experience that’s now home to today’s customized on-demand revolution. Single Edit Column Edit Single Edit Column Edit “Mortar helped us identify what was working—and how to focus on it for sustained success. The team has positioned us perfectly for the emerging category of on-demand entrepreneurs.”  —Dimple Patel,  Vice President, Product Development Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit Launched a one-of-a-kind marketplace for creative entrepreneurs. Single Edit Column Edit Single Edit Column Edit Pushed and redefined the boundaries on what is customizable in today’s on-demand world. Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Cordis Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Going Beyond a Legacy to Become a Leader — CORDIS Single Edit Column Edit Client — Cordis Services — Identity & Naming Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Transform the branding of a 60-year-old medical device company whose products are largely unknown, into a vibrant new brand platform with offerings that become the first choice for interventional cardiologists. Single Edit Column Edit Strategic Decision — Single Edit Column Edit We’re challenging the status quo for interventional cardiology; the competitors have stopped making serious scientific advancements—but at Cordis, we’ve never stopped. Single Edit Column Edit The A-Ha Moment — “Now we’re talking. Finally, someone is keeping up with me.” Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Building a new brand means building a new look, and it starts with the logo. Cordis asked for a modern, premium visual aesthetic that will get their audience reenergized without completely letting go of their 60-year legacy. We enhanced their logo with a fresh new design and created an updated, in-depth set of brand guidelines. Single Edit Column Edit Single Edit Column Edit Along with a new look, we developed new brand messaging: Go Beyond . More than a tagline, Go Beyond became an inspirational call-to-action—driving both Cordis and its customers to always exceed expectations, challenge limits, and redefine cardiovascular care. Reflecting their dedication to innovation, customer service, and medical education, Go Beyond ensures the Cordis brand will always stand for setting new industry standards. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit “The reception to our new brand and positioning has been fantastic, across-the-board. We’re thrilled with how Mortar helped us inject fresh energy into Cordis and we’re seeing great ROI. The Mortar team’s partnership and flexibility allowed us to launch our new brand on-time and on-budget.” —Christine Hite Gurdak, Director, Global Brand & Marketing Communications Single Edit Column Edit We helped Cordis put the “go” in Go Beyond by revitalizing their entire brand—from packaging and brochures to tradeshow events and booth graphics. The updated, striking look and feel received rave reviews from customers, vendors, and sales teams who were scrambling to get their hands on our new Cordis collateral. Single Edit Column Edit Single Edit Column Edit We launched the fresh new Cordis brand across multiple product verticals—each with their own messaging and premium visual aesthetic. Below is a snapshot of the work for their vascular closure line of products called Mynx. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Varian: Ethos Therapy Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Embracing a new cancer-fighting ethos — Varian: Ethos™ Therapy Single Edit Column Edit Client — Varian Services — Identity & Naming Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Introduce a new, advanced cancer treatment machine without igniting a features war with competitors. Single Edit Column Edit Strategic Decision — Single Edit Column Edit We’re not launching a machine, we're establishing a belief. Single Edit Column Edit The A-Ha Moment — How we fight cancer has changed forever. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit We took inspiration from the meaning of ethos — the characteristic spirit of a culture, era, or community; its beliefs and aspirations —to create our initial marketing materials. So we decided not to rely on the expected route of showcasing beauty shots of the product. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Full video (2:48)   |   Teaser (:15)   |   Cutdown (:39) Single Edit Column Edit Instead, we built intrigue by starting out with messaging, visuals, and identity that spoke to Ethos as being a completely new belief system—a true paradigm shift in how the world will fight cancer from here on out. A turning point in history where human expertise and high technology converge, triggering a moment (The Moment of Ethos) where things will never be the same. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Then, it was time to show the metal. We developed print, video, digital banners, landing pages, brochures, mobile, internal communications, and tradeshow materials in Europe and the US to introduce Varian’s revolutionary new Adaptive Intelligence™ solution—Ethos therapy—to the world. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Steve & Kate's Camp Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Seize the Day Camp. — Steve & Kate's Camp Single Edit Column Edit Client — Steve & Kate's Camp Services — Advertising & Conceptual Development Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit With Steve & Kate's rewriting the rules on what a kid's day camp can be, how do we deliver a campaign that's just as bold and forward-thinking? Single Edit Column Edit Strategic Decision — Make parents pay attention by creating impossible-to-ignore ads, and they'll look at Steve & Kate's camp differently. Single Edit Column Edit The A-Ha Moment — Sometimes moms and dads need to question their own parenting skills. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Steve and Kate's wanted to really make some noise. With a summer camp unlike any other, they needed a one-of-a-kind campaign just as bold, forward-thinking and intriguing as they are. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit We created a campaign that caught our potential customers off guard, made them stop in their tracks, and maybe even gasp in awe...or horror. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit Steve and Kate's get a marketing persona that comes close to matching kids' experience: fun and wild Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Mortar - Creative, Advertising, Branding Agency - San Francisco Bay Area Home About Clients & Work Services Contact Single Edit Column Edit We gut punch rabbit kick french-kiss lorem ipsum glitter bomb bear hug voodoo you in the a-ha.   Single Edit Column Edit Single Edit Column Edit The reaction you want in the end is the best way for marketing to begin. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Mortar is an advertising agency and a bonding agent. We believe A-ha Moments shine brightest when paired with smart marketing choices. By cementing decisions to promises at every customer touchpoint, we develop the essential brand and marketing strategies for igniting compelling creative. Single Edit Column Edit Clients & Work — Single Edit Column Edit All Company Names All Company Names Advanced Bionics Artivion Bitwarden Bolton Medical Carondelet Cisco Coast Casinos Cordis Couchbase DriveCentric Eat24 Exploratorium ExtraHop FigLeaf Gogigit Golden Gate University Isilon Lucile Packard Children's Hospital Stanford Moximed Primer Procept BioRobotics Quantum Reno Tahoe USA SetPoint Medical Soft Spa Bidets Steve & Kate's Camp Sumo Logic Trimble Tyra UC Hastings College of the Law Varian VMWare Westport Innovations All Categories All Categories Consumer Experiences Education Healthcare Technology All Services All Services Identity & Naming Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Research, Measurement & Analysis Media Planning & Buying Single Edit Column Edit Single Edit Column Edit Services — Single Edit Column Edit We are an advertising and branding agency. Look to us for: Identity & Branding Creative Development Marketing & Communications Strategy Strategic Messaging & Positioning Media Planning & Buying Research, Measurement & Analytics Share on Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Mortar Reel - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Mortar Reel Single Edit Column Edit Single Edit Column Edit See how Mortar’s powerful fusing of the right Strategic Decision and A-ha Moment breathes life into our client’s products and brands by watching our agency reel. Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Golden Gate University Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Unfinished Degree? Get Over It. — Golden Gate University Single Edit Column Edit Client — Golden Gate University Services — Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Research, Measurement & Analysis Media Planning & Buying Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit GGU wanted to promote their undergraduate program to adult students who didn't stick to their commitment and complete their degree. So how do we get them back into a world they've been out of for so long? Single Edit Column Edit Strategic Decision — Appeal to students who discontinued their pursuit of a diploma, with marketing that looks nothing like ads for continuing education. Single Edit Column Edit The A-Ha Moment — No matter what made you stop, you can always finish what you started. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit Massive and sustained increase in undergraduate enrollment Single Edit Column Edit Single Edit Column Edit 14 years of successive profitable growth (after 13 years of decline and loss) Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. Varian: Humanizing High-Tech Services & Support Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Humanizing High-Tech Services & Support — Varian PremierAssurance Service Agreements Single Edit Column Edit Client — Varian & Siemens Healthineers Services — Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Customers were concerned about Varian Services’ overall responsiveness and value of their service agreements. How can we educate them on how to get the most out of their contract benefits, and do it in a new, attention-grabbing way that will alleviate their concerns? Single Edit Column Edit Strategic Decision — Single Edit Column Edit Only Varian PremierAssurance provides everything clinics need to operate their linac with confidence, minimize unplanned downtime, and respond quickly when the unexpected occurs. Single Edit Column Edit The A-Ha Moment — “I had no idea that we get all this support!” Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Single Edit Column Edit Varian’s desire for this campaign was to educate Premier Assurance plan holders through a customer relationship program that will take them from “What’d I sign up for?” to reminding them “Whoa, I get all that?!” How did we do it? By making the plan (and all the touchpoints to follow) as exciting, unexpected, memorable, and entertaining as possible. But most of all, by making it human. Humanizing the plan gives us countless opportunities to bring all of its benefits to vibrant life, imbuing personality and interest into our communications while at the same time educating customers about their service agreement. We bestowed a truly personal, human connection to our products through our PremierAssurance DreamTeam: a friendly assembly of professional experts who are at-the-ready and at-a-clinic’s-command to help keep operations running smoothly. Single Edit Column Edit INDIVIDUAL DREAMTEAM VIDEOS Each DreamTeam member represents a crucial pillar of the Premier Assurance service contract. So we created six individual videos giving a deeper understanding of what each DreamTeam-er offers. By having each member personally extol the benefits of their individual responsibilities, it helped solidify a newfound belief in customers: By purchasing a service agreement, they can rest assured their Varian systems will be operating at peak efficiency, allowing them more time to focus on what matters most: their patients. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Manny | Susan | Vivian | Nick | Elena | Alex Single Edit Column Edit Single Edit Column Edit THE PRODUCTION There was a huge challenge when our concept went into production—how do we move two giant radiotherapy machines into a custom designed environment that served as the DreamTeam’s headquarters? The answer: An amazing cast and crew, bespoke wardrobe design, a 3-D environment, BOLT Motion Control Robot, Unreal Engine integration, and a virtual production studio. Collaborating extensively with our production partners, we discussed, planned, visualized, and worked through every detail prior to entering the studio on shoot day. With all those factors already in place, we were able to focus on how our DreamTeam actors performed—bringing out the humanity and personal touch of Varian Services while also directing them around an unseen, 3-D environment we custom-created in pre-production. The results far exceeded the client’s expectations, and so did the experience we gained by utilizing all the innovative video production technology we enlisted for this shoot. Single Edit Column Edit Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. ExtraHop Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Laying Enterprise Security Bare — ExtraHop: Full Protection Single Edit Column Edit Client — ExtraHop Services — Marketing & Communications Strategy Advertising & Conceptual Development Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit Convince security teams to think differently about how they manage threats and stop breaches by introducing ExtraHop—a new, untraditional security approach. Single Edit Column Edit Strategic Decision — Single Edit Column Edit We are the only way to secure the entire attack surface of a boundaryless enterprise. Single Edit Column Edit The A-Ha Moment — “My business is everywhere, my security should be too.” Single Edit Column Edit Single Edit Column Edit It doesn’t take a genius to see that anything less than 100% protection means, well, you’re not completely 100% protected. Then it’s reasonable to assume there will be holes, gaps, and surfaces that leave you exposed, vulnerable, and open for attack. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The image that notion conjures up is particularly applicable to today’s enterprise security. Legacy systems, siloed tools, and missed alerts don’t ensure 100% protection. So we thought, “A-ha! We could have fun with that.” Single Edit Column Edit Single Edit Column Edit We developed print, outdoor, and social media to humorously highlight how protecting things only part way, is basically the dumbest way. (Not to mention also the most visually-disruptive.) Single Edit Column Edit Single Edit Column Edit “I laughed aloud. It’s hilarious. Really think this helps us stand out” —CIO Single Edit Column Edit Single Edit Column Edit “This is super funny and cuts through the noise. It resonates with our audience” —Founder Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. VMWare Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Home About Clients & Work Services Contact Single Edit Column Edit Helping one of the world’s largest software companies teach elephants to dance. — VMware Single Edit Column Edit Client — VMWare Services — Identity & Naming Brand Strategy Advertising & Conceptual Development Marketing & Communications Strategy Strategic Messaging & Positioning Creative Production Research, Measurement & Analysis Single Edit Column Edit Single Edit Column Edit The Challenge — Single Edit Column Edit A lot of our work for VMware has focused on positioning and strategic messaging. This time up: the CEO’s keynote at VMworld. Big business can’t allow small, nimble startups to steal their market. But a big business running VMware can adapt to market changes quickly—and do much more to exploit new opportunities because of the advantages of scale. Single Edit Column Edit Strategic Decision — Position VMware as an essential fabric for business agility and success. Single Edit Column Edit The A-Ha Moment — It’s no longer the big beating the small, it’s the fast beating the slow. Single Edit Column Edit Single Edit Column Edit The Creative — Single Edit Column Edit Some of the most powerful ideas are not relegated to just being seen on TV, read in print ads, or experienced online. Our strategic thinking didn't take center stage in the traditional sense of marketing, but it did take center stage at VMworld. We helped create CEO Pat Gelsinger's keynote speech at VMworld, detailing five imperatives for digital business to succeed in a hyper-connected world—organized around our theme "Innovate like a startup, deliver like an enterprise." Single Edit Column Edit Single Edit Column Edit 5 Imperatives for Digital Business Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Elephants must learn to dance. Innovate like a startup, deliver like an enterprise. Single Edit Column Edit Message to clouds: Can't we all just get along? Unified hybrid cloud is the future. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Would you like security with that? A renaissance  in security has begun.  Carpe diem. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit Hello, I am C-3PO, human cyborg relations. How might I serve you? Automate  everything. Predict  (almost) anything. Single Edit Column Edit Single Edit Column Edit Welcome to the Age of Rattling the Cage. Taking risks  =  lowest risk. Single Edit Column Edit Single Edit Column Edit Single Edit Column Edit The Results — Single Edit Column Edit  “Gelsinger’s keynote really set the table as to why VMware is beginning to differentiate itself outside the data center.” – Network World Single Edit Column Edit “Everyone needs to Watch Pat Gelsinger’s keynote.” – Network World Single Edit Column Edit “The biggest impression I was left with was from Gelsinger’s remarks.” – WindowsITPro.com Share on More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Experiences, Technology Varian: Intelligent Cancer Care Healthcare ExtraHop Technology Primer Technology Reno Tahoe USA Consumer Experiences Moximed Healthcare Tyra Consumer Experiences VMWare Technology Trimble Technology Couchbase Technology FigLeaf Technology Exploratorium: WildCard Experiences DriveCentric Technology Bolton Medical Healthcare Varian: Aria Core Healthcare Varian Healthcare Soft Spa Bidets Consumer Experiences Bitwarden Technology Sumo Logic Technology Exploratorium: The Science of Sharing Consumer Experiences, Education Varian: Humanizing High-Tech Services & Support Healthcare Advanced Bionics: Testimonial Campaign Healthcare UC Hastings College of the Law Education Cisco Technology Westport Innovations Technology Gogigit Consumer Experiences Steve & Kate’s Camp Consumer Experiences, Education Lucile Packard Children’s Hospital Stanford Healthcare Quantum Technology Artivion Healthcare Varian: Halcyon Healthcare Advanced Bionics Healthcare Isilon Technology Golden Gate University Education Coast Casinos Consumer Experiences Carondelet Healthcare Exploratorium: Thursday Nights Consumer Experiences, Education Single Edit Column Edit CONTACT — Single Edit Column Edit MORTAR 235 Westlake Center #33 Daly City, CA 94015 T. 415 772 9907 Single Edit Column Edit Want to contact us? Just select a topic below, enter your message, and we'll get back to you. Please leave this field empty. Your email address Your email address I want an agency for my company I want to work for Mortar I want my business to help Mortar Please choose a topic Enter your message Add me to Mortar's email list   Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing. FigLeaf Case Study - Mortar Advertising More selected projects Mortar Reel Mortar Reel Procept BioRobotics Healthcare Setpoint Medical Healthcare Exploratorium: Strandbeest Experiences Cordis Healthcare Varian: Ethos Therapy Healthcare Varian: RapidArc Dynamic Healthcare Eat24 Consumer Expe
Showing first 200,000 of 270,345 chars · Full corpus: output/mortaragency-com/full-text.txt
◈ Crawled Pages — Provenance Chain
http://www.mortaragency.com/https://www.mortaragency.comhttps://www.mortaragency.com/https://www.mortaragency.com/#abouthttps://www.mortaragency.com/#footer-holderhttps://www.mortaragency.com/#serviceshttps://www.mortaragency.com/#workhttps://www.mortaragency.com/work/advanced-bionics-testimonial-campaign/https://www.mortaragency.com/work/advanced-bionics/https://www.mortaragency.com/work/artivion/https://www.mortaragency.com/work/bitwarden/https://www.mortaragency.com/work/bolton-medical/https://www.mortaragency.com/work/carondelet-health-network/https://www.mortaragency.com/work/cisco/https://www.mortaragency.com/work/coast-casinos/https://www.mortaragency.com/work/cordis/https://www.mortaragency.com/work/couchbase/https://www.mortaragency.com/work/drivecentric/https://www.mortaragency.com/work/eat24/https://www.mortaragency.com/work/exploratorium-strandbeest/https://www.mortaragency.com/work/exploratorium-the-science-of-sharing/https://www.mortaragency.com/work/exploratorium-thursday-nights/https://www.mortaragency.com/work/exploratorium-wildcard/https://www.mortaragency.com/work/extrahop/https://www.mortaragency.com/work/figleaf/https://www.mortaragency.com/work/gogigit/https://www.mortaragency.com/work/golden-gate-university/https://www.mortaragency.com/work/isilon/https://www.mortaragency.com/work/lucile-packard-childrens-hospital-stanford/https://www.mortaragency.com/work/mortar-reel/https://www.mortaragency.com/work/moximed/https://www.mortaragency.com/work/primer/https://www.mortaragency.com/work/procept-biorobotics-aquablation-therapy-for-bph/https://www.mortaragency.com/work/quantum/https://www.mortaragency.com/work/reno-tahoe-usa/https://www.mortaragency.com/work/setpoint-medical/https://www.mortaragency.com/work/soft-spa-bidets/https://www.mortaragency.com/work/steve-and-kates-camp/https://www.mortaragency.com/work/sumo-logic/https://www.mortaragency.com/work/trimble/https://www.mortaragency.com/work/tyra/+56 more
Law I — Provenance · Law III — Reverse Ontology · source: http://www.mortaragency.com/ Visit Source ↗
Root-LD — Traveling Context Pod v1.0 · gdr-a1e4f714 · three layers
39
Graph Edges
37,005
Tokens Measured
0.1062
Type-Token Ratio
45
Schema Blocks
34%
Schema Coverage
Root-LD is the traveling context pod for this entity — permanent, provenance-grounded. The head <script> block is machine-readable. This section shows the same data to humans. We show the work in both spaces.
Layer 1 — Anchor · Immutable after mint. UUID, federation_id, content hash, timestamps. A new crawl appends to recursive — the anchor is never touched. Law I — Provenance.
rld:anchor — gdr-a1e4f714
{
  "uuid": "a1e4f714-019a-4835-8622-60856eeb7352",
  "federation_id": "gdr-a1e4f714",
  "sequence": 0,
  "content_hash": "3d1b3e11bc77b7f58c232e26f78eec11723dbd51c3be750973545b4a5751eaa0",
  "primary_source": "http://www.mortaragency.com/",
  "source_verified": true,
  "generation_method": "crawl_extract_v1",
  "spec_version": "1.0",
  "queued_at": "2026-05-14T22:19:42.040543+00:00",
  "minted_at": "2026-05-14T22:19:42.040543+00:00"
}
Layer 2 — Body · Complete measurement snapshot frozen at mint. Identity, SEO, schema graph, six-layer topology fingerprint, ratio signals, navigation. Law II — Temporal Attestation.
rld:body — mortaragency.com
{
  "domain": "mortaragency.com",
  "canonical_url": "http://www.mortaragency.com/",
  "tld": "com",
  "slug": "mortaragency-com",
  "status_code": 200,
  "redirect_chain": [],
  "response_time_ms": 8122,
  "ssl_valid": true,
  "server_header": "Apache",
  "title": "Mortar - Creative, Advertising, Branding Agency - San Francisco Bay Area",
  "h1": "WE FRENCH-KISS\nYOU IN THE\nA-HA.",
  "meta_description": "We’re a San Francisco advertising agency that believes the best way to make a real customer connection is to gut-punch them in the A-ha. Let’s take a shot with your brand. Specializing in Destinations & Experiences, Education, Healthcare, and Tech verticals.",
  "lang_declared": "en-US",
  "schema_types": [
    "WebPage",
    "ReadAction",
    "BreadcrumbList",
    "ListItem",
    "WebSite",
    "SearchAction",
    "EntryPoint",
    "PropertyValueSpecification",
    "Organization",
    "ImageObject"
  ],
  "schema_score": 0.3432,
  "schema_prop_count": 28,
  "schema_gap_list": [
    "significantLink",
    "mainContentOfPage",
    "reviewedBy",
    "speakable",
    "lastReviewed",
    "specialty",
    "relatedLink",
    "funding",
    "provider",
    "genre",
    "wordCount",
    "accessModeSufficient",
    "acquireLicensePage",
    "temporalCoverage",
    "thumbnail",
    "commentCount",
    "displayLocation",
    "archivedAt",
    "digitalSourceType",
    "assesses"
  ],
  "top_semantic_words": [
    "edit",
    "healthcare",
    "single",
    "column",
    "technology",
    "experiences",
    "consumer",
    "varian",
    "mortar",
    "education",
    "exploratorium",
    "advertising",
    "medical",
    "services",
    "advanced",
    "bionics",
    "reel",
    "creative",
    "marketing",
    "campaign",
    "strategy",
    "message",
    "cancer",
    "figleaf",
    "bitwarden",
    "drivecentric",
    "bolton",
    "cordis",
    "dynamic",
    "trimble",
    "spa",
    "reno",
    "setpoint",
    "quantum",
    "children",
    "primer",
    "care",
    "tyra",
    "soft",
    "core"
  ],
  "ratio_signals": {
    "schema_density": 0.7,
    "nav_ratio": 0.0521,
    "content_to_structure_ratio": 0.190753,
    "external_tld_diversity": 0,
    "self_declaration_coherence": 0.218,
    "schema_to_navigation_alignment": 0.0,
    "javascript_surface_ratio": 0.0,
    "url_depth_distribution": {
      "depth_0": 6,
      "depth_1": 1,
      "depth_2": 44,
      "depth_3plus": 45
    }
  },
  "semantic_html_ratio": 0.0,
  "javascript_surface_ratio": 0.0,
  "img_alt_coverage": 0.0,
  "robots_complexity_score": 0,
  "ariadne_blocked": false,
  "security_label": "MINIMAL",
  "https_enforced": true,
  "freshness_label": "UNKNOWN",
  "tld_starjet_url": "https://globaldataregistry.com/registry/tld/ledger/com",
  "schema_starjet_urls": [
    "https://globaldataregistry.com/registry/schema/ledger/webpage",
    "https://globaldataregistry.com/registry/schema/ledger/readaction",
    "https://globaldataregistry.com/registry/schema/ledger/breadcrumblist",
    "https://globaldataregistry.com/registry/schema/ledger/listitem",
    "https://globaldataregistry.com/registry/schema/ledger/website",
    "https://globaldataregistry.com/registry/schema/ledger/searchaction",
    "https://globaldataregistry.com/registry/schema/ledger/entrypoint",
    "https://globaldataregistry.com/registry/schema/ledger/propertyvaluespecification",
    "https://globaldataregistry.com/registry/schema/ledger/organization",
    "https://globaldataregistry.com/registry/schema/ledger/imageobject"
  ],
  "native_text_sample": "HOME\nABOUT\nCLIENTS & WORK\nSERVICES\nCONTACT\nWE FRENCH-KISS\nYOU IN THE\nA-HA.\n\n \n\nThe reaction you want in the end is the best way for marketing to begin.\n\nMortar is an advertising agency and a bonding agent. We believe A-ha Moments shine brightest when paired with smart marketing choices. By cementing decisions to promises at every customer touchpoint, we develop the essential brand and marketing strategies for igniting compelling creative.\n\nCLIENTS & WORK\n—\nAll Company Names\nAll Categories\nAll Se",
  "topology_fingerprint_version": "1.0.0"
}
Layer 3 — Recursive · Empty at mint. Grows forever through accumulated corpus passes. Common edges (Law V), uncommon edges (Law VI), topology cluster scores. The graph builds itself. Law VII — Torus.
rld:recursive — edge_count=0
{
  "edges": [],
  "appended_at": [],
  "edge_count": 0
}
Root-LD v1.0 · root-ld.org · Law I+II+VII root-ld.org ↗
Schema.org Intelligence scored · graph traversal · Law VI negative space
34% coverage · 10 types · 28 props · 52 gaps · click to expand
34%
Schema Utilization Score
PARTIAL COVERAGE — GAPS IDENTIFIED
schema.org v2.0.0 · 28 props extracted · 52 gaps · http://www.mortaragency.com/
CreativeWorkWebPageReadActionBreadcrumbListListItemWebSite
◈ Schema Graph — Three-Direction Traversal
Declared: WebPage · ReadAction · BreadcrumbList · ListItem · WebSite · SearchAction · EntryPoint · PropertyValueSpecification · Organization · ImageObject
✓ Implemented
urlownhttps://www.mortaragency.com/
nameownMortar - Creative, Advertising, Branding Agency - San Francisco Bay Area
isPartOfownhttps://www.mortaragency.com/#website
aboutownhttps://www.mortaragency.com/#organization
datePublishedown2019-01-21T05:31:46+00:00
dateModifiedown2024-05-23T16:57:48+00:00
descriptionownWe’re a San Francisco advertising agency that believes the best way to make a real customer connection is to gut-punch them in the A-ha. Let’s take a shot with your brand. Specializing in Destinations
breadcrumbownhttps://www.mortaragency.com/#breadcrumb
inLanguageownen-US
potentialActionown[ReadAction]
targetownhttps://www.mortaragency.com/
itemListElementownHome
positionown1
publisherownhttps://www.mortaragency.com/#organization
query-inputown[PropertyValueSpecification]
urlTemplateownhttps://www.mortaragency.com/?s={search_term_string}
valueRequiredownTRUE
valueNameownsearch_term_string
logoownhttps://www.mortaragency.com/#/schema/logo/image/
imageownhttps://www.mortaragency.com/#/schema/logo/image/
sameAsownhttps://www.facebook.com/mortaragency/ (+5 more)
contentUrlownhttps://www.mortaragency.com/wp-content/uploads/[email protected]
widthown492
heightown76
captionownMortar Advertising
primaryImageOfPageownhttps://www.mortaragency.com/work/drivecentric/#primaryimage
thumbnailUrlownhttps://www.mortaragency.com/wp-content/uploads/DriveCentric_Thumbnail.jpg
itemownhttps://www.mortaragency.com/
✗ Not Implemented / Gap
aggregateRatinggap
emailgap
alternateNamegap
geogap
areaServedgap
hasOfferCataloggap
keywordsgap
openingHoursgap
addressgap
legalNamegap
contactPointgap
numberOfEmployeesgap
foundingDategap
knowsAboutgap
identifiergap
telephonegap
priceRangegap
slogangap
significantLinkgap
mainContentOfPagegap
reviewedBygap
speakablegap
lastReviewedgap
specialtygap
relatedLinkgap
fundinggap
providergap
genregap
wordCountgap
accessModeSufficientgap
acquireLicensePagegap
temporalCoveragegap
thumbnailgap
commentCountgap
displayLocationgap
archivedAtgap
digitalSourceTypegap
assessesgap
CreativeWorkancestor +1schema.org/CreativeWork ↗8/111 (7%)
The most generic kind of creative work, including books, movies, photographs, software programs, etc.
publisherthumbnailUrldatePublishedinLanguageaboutpositionisPartOfdateModified
fundingprovidergenrewordCountaccessModeSufficientacquireLicensePagetemporalCoveragethumbnailcommentCountdisplayLocation
Thingancestor +2schema.org/Thing ↗6/13 (46%)
The most generic type of item.
sameAsnamepotentialActiondescriptionurlimage
additionalTypeidentifierownersubjectOfmainEntityOfPagealternateNamedisambiguatingDescription
SoftwareApplicationsibling via CreativeWorkschema.org/SoftwareApplication ↗23 exclusive
A software application.
fileSizecountriesSupportedfeatureListprocessorRequirementsstorageRequirementsreleaseNotessoftwareRequirementsoperatingSystem
MediaObjectsibling via CreativeWorkschema.org/MediaObject ↗18 exclusive
A media object, such as an image, video, audio, or text object embedded in a web page or a downloadable dataset i.e. DataDownload. Note that a creative work may
durationassociatedArticleheightstartTimeplayerTypesha256uploadDateineligibleRegion
VisualArtworksibling via CreativeWorkschema.org/VisualArtwork ↗13 exclusive
A work of art that is primarily visual in character.
weightheightcoloristartworkSurfaceartistartformdepthartEdition
CreativeWorkSeasonsibling via CreativeWorkschema.org/CreativeWorkSeason ↗10 exclusive
A media season, e.g. TV, radio, video game etc.
endDateseasonNumberactorepisodestartDatetrailernumberOfEpisodespartOfSeries
Coursesibling via CreativeWorkschema.org/Course ↗10 exclusive
A description of an educational course which may be offered as distinct instances which take place at different times or take place at different locations, or b
numberOfCreditssyllabusSectionseducationalCredentialAwardedhasCourseInstancetotalHistoricalEnrollmentfinancialAidEligiblecoursePrerequisitesoccupationalCredentialAwarded
MusicCompositionsibling via CreativeWorkschema.org/MusicComposition ↗10 exclusive
A musical composition.
recordedAsfirstPerformancelyricsmusicArrangementlyricistcomposeriswcCodemusicCompositionForm
TVSeriessibling via CreativeWorkschema.org/TVSeries ↗10 exclusive
CreativeWorkSeries dedicated to TV broadcast and associated online delivery.
containsSeasonmusicByactornumberOfSeasonsepisodetrailertitleEIDRnumberOfEpisodes
Reviewsibling via CreativeWorkschema.org/Review ↗9 exclusive
A review of an item - for example, of a restaurant, movie, or store.
itemReviewedassociatedClaimReviewpositiveNotesreviewAspectnegativeNotesassociatedMediaReviewreviewRatingassociatedReview
Clipsibling via CreativeWorkschema.org/Clip ↗9 exclusive
A short TV or radio program or a segment/part of a program.
endOffsetmusicBypartOfSeasonclipNumberactorpartOfSeriespartOfEpisodestartOffset
Episodesibling via CreativeWorkschema.org/Episode ↗9 exclusive
A media episode (e.g. TV, radio, video game) which can be part of a series or season.
durationmusicBypartOfSeasonactortrailerepisodeNumberpartOfSeriesproductionCompany
Messagesibling via CreativeWorkschema.org/Message ↗9 exclusive
A single message from a sender to one or more organizations or people.
toRecipientccRecipientdateReceivedrecipientdateReaddateSentbccRecipientmessageAttachment
HowTosibling via CreativeWorkschema.org/HowTo ↗8 exclusive
Instructions that explain how to achieve a result by performing a sequence of steps.
prepTimetoolstepyieldsupplyestimatedCosttotalTimeperformTime
Moviesibling via CreativeWorkschema.org/Movie ↗8 exclusive
A movie.
durationmusicByactortrailertitleEIDRsubtitleLanguageproductionCompanydirector
ExercisePlansibling via CreativeWorkschema.org/ExercisePlan ↗8 exclusive
Fitness-related activity designed for a specific health-related purpose, including defined exercise routines as well as activity prescribed by a clinician.
exerciseTypeworkloadintensityrepetitionsactivityFrequencyrestPeriodsadditionalVariableactivityDuration
HowToDirectionsibling via CreativeWorkschema.org/HowToDirection ↗8 exclusive
A direction indicating a single action to do in the instructions for how to achieve a result.
duringMediaprepTimetoolsupplybeforeMediatotalTimeperformTimeafterMedia
RealEstateListingchild / upgradeschema.org/RealEstateListing ↗+2 props
A [[RealEstateListing]] is a listing that describes one or more real-estate [[Offer]]s (whose [[businessFunction]] is typically to lease out, or to sell). The
datePostedleaseLength
MedicalWebPagechild / upgradeschema.org/MedicalWebPage ↗+1 props
A web page that provides medical information.
medicalAudience
QAPagechild / upgradeschema.org/QAPage ↗+0 props
A QAPage is a WebPage focussed on a specific Question and its Answer(s), e.g. in a question answering site or documenting Frequently Asked Questions (FAQs).
ContactPagechild / upgradeschema.org/ContactPage ↗+0 props
Web page type: Contact page.
AboutPagechild / upgradeschema.org/AboutPage ↗+0 props
Web page type: About page.
ProfilePagechild / upgradeschema.org/ProfilePage ↗+0 props
Web page type: Profile page.
CollectionPagechild / upgradeschema.org/CollectionPage ↗+0 props
Web page type: Collection page.
ItemPagechild / upgradeschema.org/ItemPage ↗+0 props
A page devoted to a single item, such as a particular product or hotel.
CheckoutPagechild / upgradeschema.org/CheckoutPage ↗+0 props
Web page type: Checkout page.
SearchResultsPagechild / upgradeschema.org/SearchResultsPage ↗+0 props
Web page type: Search results page.
FAQPagechild / upgradeschema.org/FAQPage ↗+0 props
A [[FAQPage]] is a [[WebPage]] presenting one or more "[Frequently asked questions](https://en.wikipedia.org/wiki/FAQ)" (see also [[QAPage]]).
◈ Structural Negative Type Space — Constitutional Law VI
◈ Action Branch

No structural connection to the Action branch. Graph position measurement. schema.org/Action ↗ · Law III — meaning is yours.

◈ BioChemEntity Branch

No structural connection to the BioChemEntity branch. Graph position measurement. schema.org/BioChemEntity ↗ · Law III — meaning is yours.

◈ Event Branch

No structural connection to the Event branch. Graph position measurement. schema.org/Event ↗ · Law III — meaning is yours.

◈ Intangible Branch

No structural connection to the Intangible branch. Graph position measurement. schema.org/Intangible ↗ · Law III — meaning is yours.

◈ MedicalEntity Branch

No structural connection to the MedicalEntity branch. Graph position measurement. schema.org/MedicalEntity ↗ · Law III — meaning is yours.

◈ Organization Branch

No structural connection to the Organization branch. Graph position measurement. schema.org/Organization ↗ · Law III — meaning is yours.

◈ Person Branch

No structural connection to the Person branch. Graph position measurement. schema.org/Person ↗ · Law III — meaning is yours.

◈ Place Branch

No structural connection to the Place branch. Graph position measurement. schema.org/Place ↗ · Law III — meaning is yours.

◈ Product Branch

No structural connection to the Product branch. Graph position measurement. schema.org/Product ↗ · Law III — meaning is yours.

◈ Taxon Branch

No structural connection to the Taxon branch. Graph position measurement. schema.org/Taxon ↗ · Law III — meaning is yours.

◈ Gap List (52 properties unmapped)
significantLinkmainContentOfPagereviewedByspeakablelastReviewedspecialtyrelatedLinkfundingprovidergenrewordCountaccessModeSufficientacquireLicensePagetemporalCoveragethumbnailcommentCountdisplayLocationarchivedAtdigitalSourceTypeassesseslicensekeywordshasPartfunderaccessModeaggregateRatingmaterialaccessibilityControlrecordedAtmaintainer
+22 more gaps not shown
◈ Source Schema.org — Raw Extraction (45 blocks)
Block 1 · @type: unknown
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.mortaragency.com/",
      "url": "https://www.mortaragency.com/",
      "name": "Mortar - Creative, Advertising, Branding Agency - San Francisco Bay Area",
      "isPartOf": {
        "@id": "https://www.mortaragency.com/#website"
      },
      "about": {
        "@id": "https://www.mortaragency.com/#organization"
      },
      "datePublished": "2019-01-21T05:31:46+00:00",
      "dateModified": "2024-05-23T16:57:48+00:00",
      "description": "We’re a San Francisco advertising agency that believes the best way to make a real customer connection is to gut-punch them in the A-ha. Let’s take a shot with your brand. Specializing in Destinations & Experiences, Education, Healthcare, and Tech verticals.",
      "breadcrumb": {
        "@id": "https://www.mortaragency.com/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.mortaragency.com/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.mortaragency.com/#breadcrumb",
      "itemListElement": [
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◈ Source: http://www.mortaragency.com/ · Law I — Provenance
Block 2 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/drivecentric/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 3 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/exploratorium-thursday-nights/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 4 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/westport-innovations/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 5 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/exploratorium-strandbeest/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 6 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/moximed/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 7 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/reno-tahoe-usa/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 8 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/isilon/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 9 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/lucile-packard-childrens-hospital-stanford/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 10 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/quantum/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 11 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/carondelet-health-network/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 12 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/eat24/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 13 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/varian-rapidarc-dynamic/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 14 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/artivion/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 15 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/advanced-bionics-testimonial-campaign/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 16 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/primer/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 17 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/setpoint-medical/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 18 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/procept-biorobotics-aquablation-therapy-for-bph/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 19 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/soft-spa-bidets/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 20 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/varian-intelligent-cancer-care/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 21 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/bolton-medical/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 22 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/tyra/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 23 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/couchbase/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 24 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/advanced-bionics/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 25 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/gogigit/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 26 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/cordis/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 27 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/varian-ethos-therapy/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 28 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/steve-and-kates-camp/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 29 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/mortar-reel/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 30 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/golden-gate-university/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 31 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/varian-humanizing-high-tech-services-and-support/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 32 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/extrahop/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 33 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/vmware/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 34 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/figleaf/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 35 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/bitwarden/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 36 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/varian-halcyon/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 37 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/varian/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 38 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/exploratorium-wildcard/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 39 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/sumo-logic/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 40 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/trimble/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 41 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/uc-hastings-college-of-the-law/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 42 · @type: unknown
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◈ Source: https://www.mortaragency.com/work/varian-aria-core/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
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            "urlTemplate": "https://www.mortaragency.com/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://www.mortaragency.com/#organization",
      "name": "Mortar Advertising",
      "url": "https://www.mortaragency.com/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://www.mortaragency.com/#/schema/logo/image/",
        "url": "https://www.mortaragency.com/wp-content/uploads/[email protected]",
        "contentUrl": "https://www.mortaragency.com/wp-content/uploads/[email protected]",
        "width": 492,
        "height": 76,
        "caption": "Mortar Advertising"
      },
      "image": {
        "@id": "https://www.mortaragency.com/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/mortaragency/",
        "https://x.com/MortarAgency",
        "https://www.instagram.com/mortaragency/",
        "https://www.linkedin.com/company/mortar/",
        "https://www.pinterest.com/mortaragency/",
        "https://www.youtube.com/channel/UC9CKsSUXBXsZjVEqNr3M0MQ"
      ]
    }
  ]
}
◈ Source: https://www.mortaragency.com/work/exploratorium-the-science-of-sharing/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 44 · @type: unknown
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.mortaragency.com/work/cisco/",
      "url": "https://www.mortaragency.com/work/cisco/",
      "name": "Cisco Case Study - Mortar Advertising",
      "isPartOf": {
        "@id": "https://www.mortaragency.com/#website"
      },
      "primaryImageOfPage": {
        "@id": "https://www.mortaragency.com/work/cisco/#primaryimage"
      },
      "image": {
        "@id": "https://www.mortaragency.com/work/cisco/#primaryimage"
      },
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      "datePublished": "2022-05-17T22:24:59+00:00",
      "dateModified": "2025-11-19T15:35:34+00:00",
      "description": "The Challenge: Align a global team so they can successfully launch the world's next era of networking.",
      "breadcrumb": {
        "@id": "https://www.mortaragency.com/work/cisco/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.mortaragency.com/work/cisco/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://www.mortaragency.com/work/cisco/#primaryimage",
      "url": "https://www.mortaragency.com/wp-content/uploads/Thumb_Cisco.jpg",
      "contentUrl": "https://www.mortaragency.com/wp-content/uploads/Thumb_Cisco.jpg",
      "width": 720,
      "height": 720,
      "caption": "Cisco"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.mortaragency.com/work/cisco/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.mortaragency.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Cisco"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.mortaragency.com/#website",
      "url": "https://www.mortaragency.com/",
      "name": "Mortar Advertising",
      "description": "We’re a San Francisco advertising agency that believes the best way to make a real customer connection is to gut-punch them in the A-ha. Let’s take a shot with your brand.",
      "publisher": {
        "@id": "https://www.mortaragency.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.mortaragency.com/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://www.mortaragency.com/#organization",
      "name": "Mortar Advertising",
      "url": "https://www.mortaragency.com/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://www.mortaragency.com/#/schema/logo/image/",
        "url": "https://www.mortaragency.com/wp-content/uploads/[email protected]",
        "contentUrl": "https://www.mortaragency.com/wp-content/uploads/[email protected]",
        "width": 492,
        "height": 76,
        "caption": "Mortar Advertising"
      },
      "image": {
        "@id": "https://www.mortaragency.com/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/mortaragency/",
        "https://x.com/MortarAgency",
        "https://www.instagram.com/mortaragency/",
        "https://www.linkedin.com/company/mortar/",
        "https://www.pinterest.com/mortaragency/",
        "https://www.youtube.com/channel/UC9CKsSUXBXsZjVEqNr3M0MQ"
      ]
    }
  ]
}
◈ Source: https://www.mortaragency.com/work/cisco/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
Block 45 · @type: unknown
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.mortaragency.com/work/coast-casinos/",
      "url": "https://www.mortaragency.com/work/coast-casinos/",
      "name": "Coast Casinos Case Study - Mortar Advertising",
      "isPartOf": {
        "@id": "https://www.mortaragency.com/#website"
      },
      "primaryImageOfPage": {
        "@id": "https://www.mortaragency.com/work/coast-casinos/#primaryimage"
      },
      "image": {
        "@id": "https://www.mortaragency.com/work/coast-casinos/#primaryimage"
      },
      "thumbnailUrl": "https://www.mortaragency.com/wp-content/uploads/work_thumb_coast.png",
      "datePublished": "2016-12-20T21:08:46+00:00",
      "dateModified": "2024-05-14T17:09:00+00:00",
      "description": "How do you position a local chain of casinos for success in a gambling mecca like Las Vegas? Rebranding, marketing strategy, audience research, creative development and production by Mortar Creative Bay Area.",
      "breadcrumb": {
        "@id": "https://www.mortaragency.com/work/coast-casinos/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.mortaragency.com/work/coast-casinos/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://www.mortaragency.com/work/coast-casinos/#primaryimage",
      "url": "https://www.mortaragency.com/wp-content/uploads/work_thumb_coast.png",
      "contentUrl": "https://www.mortaragency.com/wp-content/uploads/work_thumb_coast.png",
      "width": 400,
      "height": 400,
      "caption": "Coast Casinos branding case study - Mortar Creative San Francisco strategic advertising"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.mortaragency.com/work/coast-casinos/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.mortaragency.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Coast Casinos"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.mortaragency.com/#website",
      "url": "https://www.mortaragency.com/",
      "name": "Mortar Advertising",
      "description": "We’re a San Francisco advertising agency that believes the best way to make a real customer connection is to gut-punch them in the A-ha. Let’s take a shot with your brand.",
      "publisher": {
        "@id": "https://www.mortaragency.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.mortaragency.com/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://www.mortaragency.com/#organization",
      "name": "Mortar Advertising",
      "url": "https://www.mortaragency.com/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://www.mortaragency.com/#/schema/logo/image/",
        "url": "https://www.mortaragency.com/wp-content/uploads/[email protected]",
        "contentUrl": "https://www.mortaragency.com/wp-content/uploads/[email protected]",
        "width": 492,
        "height": 76,
        "caption": "Mortar Advertising"
      },
      "image": {
        "@id": "https://www.mortaragency.com/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/mortaragency/",
        "https://x.com/MortarAgency",
        "https://www.instagram.com/mortaragency/",
        "https://www.linkedin.com/company/mortar/",
        "https://www.pinterest.com/mortaragency/",
        "https://www.youtube.com/channel/UC9CKsSUXBXsZjVEqNr3M0MQ"
      ]
    }
  ]
}
◈ Source: https://www.mortaragency.com/work/coast-casinos/ · Fetched: 2026-05-14T22:19:52Z · Law I — Provenance
schema.org v2.0.0 · source: http://www.mortaragency.com/ schema.org/WebPage ↗
Semantic Words 40 words · frequency ranked · Law III
40 words · top 5: edit · healthcare · single · column · technology · click to expand
Top 40 words by frequency from http://www.mortaragency.com/ + 48 interior pages (36,651 words total). Stop-words stripped. Ranked by repetition.
#1edit2636x · 9.61%
#2healthcare1520x · 5.54%
#3single1322x · 4.82%
#4column1318x · 4.81%
#5technology1261x · 4.6%
#6experiences987x · 3.6%
#7consumer808x · 2.95%
#8varian675x · 2.46%
#9mortar498x · 1.82%
#10education452x · 1.65%
#11exploratorium381x · 1.39%
#12advertising205x · 0.75%
#13medical201x · 0.73%
#14services200x · 0.73%
#15advanced195x · 0.71%
#16bionics191x · 0.7%
#17reel181x · 0.66%
#18creative172x · 0.63%
#19marketing131x · 0.48%
#20campaign130x · 0.47%
#21strategy124x · 0.45%
#22message110x · 0.4%
#23cancer108x · 0.39%
#24figleaf107x · 0.39%
#25bitwarden106x · 0.39%
#26drivecentric105x · 0.38%
#27bolton105x · 0.38%
#28cordis104x · 0.38%
#29dynamic104x · 0.38%
#30trimble104x · 0.38%
#31spa104x · 0.38%
#32reno104x · 0.38%
#33setpoint103x · 0.38%
#34quantum103x · 0.38%
#35children103x · 0.38%
#36primer102x · 0.37%
#37care102x · 0.37%
#38tyra102x · 0.37%
#39soft101x · 0.37%
#40core101x · 0.37%
Law III — frequency measured, meaning is the reader's · source: http://www.mortaragency.com/
Text Topology Fingerprint v1.0.0 · very_long · 270,346 chars · Law III
Six-layer pre-linguistic shape measurement. Deterministic. Same input, same output, always. Hash: 6f6db857280c53138ea06c52cd146101...
◈ Signal Matrix
0.106
TTR
0.070
HAPAX
0.930
REP
0.777
BIGRAM
0.664
H2T
0.623
CPRT
2.477
SKEW
5.045
KURT
0.980
C/P
1.868
PENT
0.667
S1P
0.003
NASC
TTR=type-token ratio · HAPAX=hapax ratio · REP=repetition score · BIGRAM=bigram repetition · H2T=hapax-to-type · CPRT=capital token ratio · SKEW=sentence skewness · KURT=sentence kurtosis · C/P=comma-period ratio · PENT=punct entropy · S1P=single-sent para ratio · NASC=non-ASCII ratio
◈ Topology Position
Latin dominant · narrow vocabulary range · short-form declarative register · moderate clause complexity · narrow topic focus · moderate uncommon edge signal
◈ Six Measurement Layers
Layer 1 — Character
0.0028
Non-ASCII Ratio
0.0 = Latin-dominant · 1.0 = fully non-Latin script
Layer 1 — Character
3.3027
Character Entropy
Shannon entropy of character distribution.
Layer 1 — Character
'e' (24293x)
Most Frequent
Highest-frequency character. Law V — common edge.
Layer 2 — Token
0.1062
Type-Token Ratio
Unique tokens / total tokens. Lexical diversity signal.
Layer 2 — Token
0.0704
Hapax Ratio
Tokens appearing exactly once. Law VI — uncommon edge.
Layer 6 — Document
0.6635
Hapax to Type
Hapax count / unique token count.
Layer 3 — Punctuation
0.9799
Comma/Period Ratio
Clause complexity per sentence.
Layer 3 — Punctuation
1.8679
Punct Entropy
Shannon entropy across punctuation types.
Layer 4 — Sentence
960
Sentence Count
Total detected sentences across all crawled pages.
Layer 4 — Sentence
2.4775
Skewness
Positive = long-tail. Negative = conversational.
Layer 5 — Paragraph
0.6667
Single Sent Ratio
High = web copy. Low = academic prose.
Layer 6 — Document
0.9295
Repetition Score
Tokens appearing more than once / total.
◈ Token Length Distribution
1-3
17%
4-6
40%
7-10
34%
11-15
8%
16-20
0%
21+
0%
◈ Density Gradient — TTR per Document Tenth
Front-loaded = abstract/preamble · Flat = consistent prose · Back-loaded = building complexity
◈ Lexical Richness Curve — Rolling Window TTR
0.141.0
Window=50 tokens · Step=25 · 1479 data points
topology_fingerprint.py v1.0.0 · sha256: 6f6db857280c5313... · Law III + Law VI
Ratio Signals 8 deterministic measurements · the gap is the signal
Eight deterministic measurements. Law I: every value traces to its source stage.
schema density
0.7000
Schema props extracted / top semantic words.
nav ratio
0.0521
Nav URLs / total internal URLs.
content to structure ratio
0.1908
Total words / raw HTML bytes. Content density.
external tld diversity
0
Unique TLD count in outbound links.
self declaration coherence
0.2180
Fuzzy overlap across title / H1 / meta / schema name.
schema to nav alignment
0.0000
Schema type tokens vs nav link text overlap.
javascript surface ratio
0.0000
Fraction of interior pages JS-gated.
URL Depth Distribution
depth_0: 6 · depth_1: 1 · depth_2: 44 · depth_3plus: 45
Internal URLs by path depth. Depth 0 = root.
Tech Stack · Security · Freshness SecurityLabel.MINIMAL · FreshnessLabel.UNKNOWN
Sitemap: ✗Robots.txt: ✗Schema.org: ✓Open Graph: ✓Canonical: ✓HTTPS: ✓HSTS: ✗CSP: ✗
Security
SecurityLabel.MINIMAL
Freshness
FreshnessLabel.UNKNOWN
Server
Apache
cmsWordPress
web_serverApache
analytics['Google Analytics', 'Google Tag Manager']
Ledger Appends 11 ledgers · graph edge traversal · Law V+VII
Build: national-transit-v1.0.0 Spec: Root-LD v1.0 Status: LIVE Minted: 2026-05-14
mortaragency.com · gdr-a1e4f714
mortaragency.com is recorded in the Global Data Registry — open provenance infrastructure for the machine-readable web.
View the Registry →