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Santa Monica, CA 90404
310.394.4000
All-New Honda Passport TrailSport
FreshDirect for Real New Yorkers
The Places You Can't Live
Dive Deeper into AI with RPA
More Places. More Renters. Something for everyone.
All-New Honda Passport TrailSport
FreshDirect for Real New Yorkers
The Places You Can't Live
Dive Deeper into AI with RPA
Building a culture of respect and delivering results.
Learn more
THE LATEST
The Super Bowl Is the Biggest Stage in Business.
For 30+ years, RPA has turned game-day attention into real business growth.
America’s Oldest Brewery, Yuengling, Selects RPA as New Agency Partner
RPA to Lead New Creative Brand Platform
RPA Wins Media, Creative AOR For Resorts World Las Vegas
Resorts World Las Vegas has selected full-service independent agency RPA as its new agency of record.
Top 25 Largest Advertising Agencies
L.A. Times Studios presents the 25 largest advertising agencies ranked by number of Southern California employees.
RPA and Gen Z
How a Growing Hispanic Identity is Shaping Gen Z’s World—and What It Means for Marketers
Navigating the Ever-Changing Landscape of Ad-Tech
Learn strategies for how to thrive in a privacy-first world.
WHAT WE DO
Our expertise runs deep in core disciplines and wide in specialized categories.
STRATEGY
CREATIVE
CUSTOMER EXPERIENCE
MARKETING INTELLIGENCE
MEDIA
TECHNOLOGY
Super Bowl
Celebrity Marketing
Multicultural Marketing
Franchise-Based Businesses
Healthcare
RPA Production Studio
Gen Z
Creative Automation
Award-Winning Work
Content Creation
Artificial Intelligence
Travel / Leisure
Social Good
Sports Marketing
Digital Experiences
Consumer Packaged Goods
Energy Sector
Experiential Advertising
THE WORK
View all
We are growth partners for our clients.
YUENGLING
A Modern Campaign for a Timeless Brewery
APARTMENTS.COM + HOMES.COM
Homes.com + Apartments.com: The Places You Can’t Live.
HONDA
Honda Prelude Hybrid Launch Dominates Industry Benchmarks
CEDARS SINAI
We’re Right Here
LA-Z-BOY
Putting “lazy” back into Sundays
ARCO
Welcome to the Rewards Center
CLIENTS
IN THE NEWS
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MAY 5, 2026
How RPA won Yuengling—behind the agency’s first big campaign for the beer brand
Read more
JANUARY 6, 2026
AI Agents Are Taking Over NBCU’s Linear TV Buys
Read more
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◈ Interior Pages — 7 pages crawledinsights Let's talk What we do The work Our thinking Why RPA Let’s talk In the news Join us Search 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 Our thinking Articles White Papers Podcast Lorem ipsum intro text to Thought Leadership articles goes here. The Super Bowl Is the Biggest Stage in Business. RPA approaches the Super Bowl as the biggest business moment, bringing decades of strategic, creative, and media expertise to drive real outcomes for brands. Read More America’s Oldest Brewery, Yuengling, Selects RPA as New Agency Partner America’s Oldest Brewery, Yuengling, Selects RPA as New Agency Partner. RPA to Lead New Creative Brand Platform. Read More From Unknown to Unmissable Learn how RPA’s 10-year partnership with Apartments.com drove consistent growth and brand transformation. Dive into the strategy, execution, and results that made it a household name. Read More You Know You're Hispanic When... How Gen Zers are Redefining What it Means to be Hispanic Read More Amy Porter: Top Women in Media & Ad Tech The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. Read More Millonario Mindset Hispanic Gen Z & Money. It’s Complicated. Read More View All Lorem ipsum some introductory text to White Paper pages goes here. Healthcare Breaking Through, Engaging, and Driving Results in Healthcare Marketing Read More The RPA Podcast highlights hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Each new episode dives into various topics including data use and privacy, branding, cultivating DEI, marketing strategy, and agency culture with an array of notable guests. Available wherever you listen to podcasts: Nathan Crow SVP/Group Creative Director “Advertising is a means to an end. We stay focused on what matters most to our client's business. The true end is growing profit margin.” Nathan Crow SVP/Group Creative Director “Advertising is a means to an end. We stay focused on what matters most to our client's business. The true end is growing profit margin.” Want to learn more? Let’s talk about how to connect your brand with people and grow your business. Thanks for reaching out! We will be in touch. See Our Work → Oops! Something went wrong while submitting the form. L.A. Headquarters 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 Regional Teams Atlanta Chicago Dallas Denver Philadelphia CONTACT Hire us
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[email protected] Explore What we do Strategy Creative Customer Experience Marketing Intelligence Media Technology Industries & Specialties The work Video Social Digital Media Activations Design Our thinking Articles Podcast White Papers About Why RPA In the news Careers ©2024 PRIVACY POLICY LEGAL TERMS & CONDITIONS DO NOT SELL MY INFORMATION ABOUT OUR ADS Advertising Careers in Los Angeles: Get a Marketing Job at RPA Let's talk What we do The work Our thinking Why RPA Let’s talk In the news Join us Search 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 The privacy of our people and our applicants is important to us. Please see our privacy policy for applicants and employees here: Privacy Policy Respect People. Produce Results. For more than 35 years, we’ve built a reputation for both the work we do and how we do it. Respect shows up in how we work together and with our clients. It means trusting people to do their jobs, giving them the space to do it well, and holding each other to a high standard. Because when people are respected, they do better work, work that grows businesses, shapes culture, and builds relationships that last. And just as important, they have the support to build a career and a life worth investing in. Learn about internships See open positions Learn about internships See open positions Learn about Internships See Open Positions People First Empowered people do amazing things. They create advertising that grows businesses and affects culture in positive ways. They build relationships that endure, in an industry that’s far too often a revolving door. And they thrive professionally, while having the time to flourish personally and pursue the passions that make our people so darn lovely. Diversity, Equity and Inclusion We believe that all people should be included and represented equally. And that can’t happen if we don’t recognize and address the social injustices that keep our industry from representing our society. RPA Represent is our people-powered diversity and inclusion initiative, a coalition of task forces actively addressing everything from recruitment and advancement to cultural education and awareness. At the last count, roughly one out of every six RPA Associates is actively involved in RPA Represent initiatives. Growth Partners Our first job is to help our clients grow their businesses, but we’re also passionate about supporting our Associates in their professional growth. We want people’s time at RPA to be the most valuable of their careers, because next-level Associates create next-level work. Partnerships thrive. Careers flourish. At RPA, we pride ourselves in helping people reach the next stage of their craft and propel their careers. BENEFITS PERKS RPA is committed to the diversification of leadership and talent at all levels to better reflect the diversity of the country. We are taking collective action to affect change across recruiting, retention, and advancement. Some of these initiatives include: Signing the In For 13 pledge and publicly sharing our diversity data Establishing a Policy and Action Committee: a diverse, cross-disciplinary group of mid- to senior-level associates empowered to act as agents of change within the agency Creating RPA Up: a diverse leadership development program to train mid-level associates in the business of the agency and task them with developing solutions to business challenges, which they present to executive leadership Partnering with MAIP and MADE to find diverse talent across the nation; AAF, to actively recruit from HBCU schools; and COOP, a program that specializes in digital marketing education for first-generation immigrants Launching a new resume-free intern application which has successfully encouraged more folks from atypical backgrounds to apply We've created an environment where all Associates are seen and valued and have equal opportunity to excel in their roles. We know we have work to do to reach our goal of leadership as diverse as the U.S., and we are committed to doing (and measuring) the hard work over the long run to get there. Topline RPA Diversity Numbers as of June 2025 For detailed diversity numbers, click here . Census diversity data, for reference: Nathan Crow SVP/Group Creative Director “Advertising is a means to an end. We stay focused on what matters most to our client's business. The true end is growing profit margin.” Nathan Crow SVP/Group Creative Director “Advertising is a means to an end. We stay focused on what matters most to our client's business. The true end is growing profit margin.” L.A. Headquarters 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 Regional Teams Atlanta Chicago Dallas Denver Philadelphia CONTACT Hire us
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[email protected] Explore What we do Strategy Creative Customer Experience Marketing Intelligence Media Technology Industries & Specialties The work Video Social Digital Media Activations Design Our thinking Articles Podcast White Papers About Why RPA In the news Careers ©2024 PRIVACY POLICY LEGAL TERMS & CONDITIONS DO NOT SELL MY INFORMATION ABOUT OUR ADS Our Expertise | RPA Let's talk What we do The work Our thinking Why RPA Let’s talk In the news Join us Search 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 What we do Disciplines & Capabilities Industries & Specialties Why RPA We connect brands with people, creating tremendous value for each. Strategy Insightful Thinking Our proven, integrated strategic process is specifically designed to connect brands with people in ways that bring value to both. Learn more Creative Emotionally Intelligent Work The nature of creative work is that the style should be adaptable to any given client’s challenge and audience. Learn more Customer Experience Finding Human Connection Points We identify every touchpoint a person has with a brand and create the positive experiences people deserve. Learn more Marketing Intelligence Turning Data into Intelligence Behind every data point is a person. Real intelligence means transforming human insight into decisions that drive measurable business results. Learn more Media Reducing the Cost of Selling Our Media Practice takes an audience-centric approach to driving business growth for our clients. Learn more Technology Built to be Valuable We’re obsessed with developing advanced, integrated technology solutions that solve both our clients' and their customers' needs. Learn more We have expertise in industries and categories that require experience and specialization. RPA and the Super Bowl There are no higher stakes for advertisers than the Super Bowl. Fans expect high-quality entertainment and clients expect results. Our deep experience crafting Super Bowl campaigns — not just TV spots... Learn more RPA and Healthcare Effective healthcare marketing requires a deep and up-to-date understanding of patient needs and mindsets. But patients aren’t the only audiences: parents, other caregivers, referring physicians... Learn more We are experts in complexity. Many of our clients operate on business models that rely on franchisees, dealers, agents, or affiliates for direct contact with customers. We specialize in working with these types of businesses... Learn more RPA and The Power of Celebrity For any brand in a competitive category, the power of celebrity is obvious. A familiar face as a spokesman, an unmistakable voice delivering a brand message, a household name attached to your product or... Learn more RPA and Digital Experiences Too often, marketers see digital as a space for formulaic and templated work. As early adopters of digital-first thinking, we see something else: a frontier ripe for innovation, exploration, data-driven testing... Learn more See how RPA excels, even when working with complex organizations. We are growth partners for our clients. The results of our many long-term client relationships are the proof that we are very, very good at what we do. Learn more We specialize in working with complex organizations. In fact, we’re built for it. RPA was built to service complex organizations as clients. Very few other agencies have the structure and capabilities needed to make it work. Learn more Clear the Air is a weekly podcast highlighting hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Each new episode dives into various topics including data use and privacy, branding, cultivating DEI, marketing strategy, and agency culture with an array of notable guests. Available wherever you listen to podcasts: Nathan Crow SVP/Group Creative Director “Advertising is a means to an end. We stay focused on what matters most to our client's business. The true end is growing profit margin.” Nathan Crow SVP/Group Creative Director “Advertising is a means to an end. We stay focused on what matters most to our client's business. The true end is growing profit margin.” L.A. Headquarters 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 Regional Teams Atlanta Chicago Dallas Denver Philadelphia CONTACT Hire us
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[email protected] Explore What we do Strategy Creative Customer Experience Marketing Intelligence Media Technology Industries & Specialties The work Video Social Digital Media Activations Design Our thinking Articles Podcast White Papers About Why RPA In the news Careers ©2024 PRIVACY POLICY LEGAL TERMS & CONDITIONS DO NOT SELL MY INFORMATION ABOUT OUR ADS Explore Our Agency Work | RPA Let's talk What we do The work Our thinking Why RPA Let’s talk In the news Join us Search 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 Work Featured Video Social Digital Media Activations Design Case Studies Featured Video Social Digital Media Activations Design Case Studies Yuengling A Modern Campaign for a Timeless Brewery Apartments.com + Homes.com Homes.com + Apartments.com: The Places You Can’t Live. Honda Honda Prelude Hybrid Launch Dominates Industry Benchmarks Cedars Sinai We’re Right Here La-Z-Boy Putting “lazy” back into Sundays ARCO Welcome to the Rewards Center Honda Introducing the Most Capable Honda CR-V Yet Halo Thinking Outside and Inside the Litter Box Honda All-New Honda Passport TrailSport Yuengling A Modern Campaign for a Timeless Brewery Apartments.com + Homes.com Homes.com + Apartments.com: The Places You Can’t Live. Honda Honda Prelude Hybrid Launch Dominates Industry Benchmarks Homes.com The Best Place to Buy & Sell Homes La-Z-Boy Putting “lazy” back into Sundays Honda Introducing the Most Capable Honda CR-V Yet apartments.com Apartments.com at Ten: From Unknown to Unrivaled Homes.com Not Saying We’re the Best, But… Fresh Direct Making Sure Real New Yorkers Know FreshDirect La-Z-Boy Proud to Support Your Lazy Time ampm Helping Ballers Snack on a Budget Honda Prompted by Dreams Honda The Dream Generator Honda Chasing Greatness through AI Southern California Edison My Account Redesign Red Lobster Spend the Holidays with Red Lobster Honda Keep Dreaming Honda Project Courage 2.0 Pocky Sharing Happiness Through Stories Farmers Insurance® Important Things Aren’t Worth Compromising La-Z-Boy Long Live the Lazy™ — Media Strategy La-Z-Boy Long Live the Lazy™ Southern California Edison Helping People Remember to be Prepared ampm Answering the Call of the Cravings ARCO Tales from the Dashboard Apartments.com Giving the Pickiest of Pets Their Dream Apartments ampm National Horchata Day Southern California Edison Inspiring a Customer Base to Feel Like a Community… TXU Bridging the Gap Between Brand and Performance Honda Get Your Heart Racing Honda When She Leads Farmers Insurance® Ready for Anything Honda Online Shopping Tools Pocky Share Happiness Intuit Making B2B Feel More Human-to-Human Southern California Edison A Consolidated Outage Map Southwest Airlines A Data-Driven Approach to International Travel Honda Candy Cane Lane VR La-Z-Boy Extreme Home Makeover Honda The Ultimate Get-Well Card Unicare and Blue Cross A Healthy Track Record in Health Care Pediatric Brain Tumor Foundation The Imaginary Friend Society Cedars-Sinai Hometown Heroes Southwest Airlines Local Flavor Through Market-Centric Advertising End Kids Cancer Foundation “Share a Life Event” Facebook Campaign Honda Helping Kids Develop an Early Love for Books apartments.com The Place to Find a Place Honda Forever Determined CHOC and Honda A Magic Snow Globe apartments.com A Media Plan that Makes the Whole Campaign Smarter LA LGBT Center What's Love UNICEF #VaccinesWork Southwest Airlines Time to Get Away Dynamic Digital Billboards FARMERS INSURANCE® Farmers® Helps Rickie Fowler Get Tournament-Ready Honda Safety for Everyone CHOC and Honda Project Courage Honda The Origin of Determination Load more L.A. Headquarters 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 Regional Teams Atlanta Chicago Dallas Denver Philadelphia CONTACT Hire us
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[email protected] Explore What we do Strategy Creative Customer Experience Marketing Intelligence Media Technology Industries & Specialties The work Video Social Digital Media Activations Design Our thinking Articles Podcast White Papers About Why RPA In the news Careers ©2024 PRIVACY POLICY LEGAL TERMS & CONDITIONS DO NOT SELL MY INFORMATION ABOUT OUR ADS About RPA: A Modern Santa Monica Marketing Agency Let's talk What we do The work Our thinking Why RPA Let’s talk In the news Join us Search 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 We create work that matters to people, for brands that matter to people, in an environment where people matter. Our success comes from focusing on the right things: People. Relationships. Results. People Our much-loved culture, with an active commitment to recruiting for diversity and fostering equality and inclusion, helps us attract and retain the best talent in the business. We value the wide range of perspectives essential to driving innovation and creating the meaningful and authentic connections necessary to succeed in today's world. Relationships Our long-lasting client relationships are built on mutual trust—something that’s increasingly rare in our industry. Results Everything we do is in service of growing our clients’ profit margins. (If we didn’t, we wouldn’t have the long-lasting client relationships.) Built for Speed and Agility We’re a collective of specialists, with deep benches of talent in nearly every discipline a modern marketer needs today, collaborating with a shared philosophy and shared goal. National Scale. Local Nuance. With teams in 6 North American cities, we deliver solutions with national reach and regional insight. Current Clients We’re attracted to brands with a beating heart. RPA is committed to the diversification of leadership and talent at all levels to better reflect the diversity of the country. Learn more L.A. Headquarters 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 Regional Teams Atlanta Chicago Dallas Denver Philadelphia CONTACT Hire us
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[email protected] Explore What we do Strategy Creative Customer Experience Marketing Intelligence Media Technology Industries & Specialties The work Video Social Digital Media Activations Design Our thinking Articles Podcast White Papers About Why RPA In the news Careers ©2024 PRIVACY POLICY LEGAL TERMS & CONDITIONS DO NOT SELL MY INFORMATION ABOUT OUR ADS Contact Us | RPA Let's talk What we do The work Our thinking Why RPA Let’s talk In the news Join us Search 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 Let’s grow your business. Our expertise is deep and wide, from strategic planning and emotionally intelligent creative to customer experience and data analytics. Let’s talk about how we can connect your brand with people and grow your business. Thanks for reaching out! Oops! Something went wrong while submitting the form. Hire us. Reach out and see how we can help you build your business.
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[email protected] Our L.A. Headquarters 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 A newsletter from the people at RPA. Sign up for our newsletter. Get our latest work, news and insights in your inbox. Thanks for signing up! Oops! Something went wrong while submitting the form. L.A. Headquarters 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 Regional Teams Atlanta Chicago Dallas Denver Philadelphia CONTACT Hire us
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[email protected] Explore What we do Strategy Creative Customer Experience Marketing Intelligence Media Technology Industries & Specialties The work Video Social Digital Media Activations Design Our thinking Articles Podcast White Papers About Why RPA In the news Careers ©2024 PRIVACY POLICY LEGAL TERMS & CONDITIONS DO NOT SELL MY INFORMATION ABOUT OUR ADS News & Press | RPA Let's talk What we do The work Our thinking Why RPA Let’s talk In the news Join us Search 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 In the news Showing This is some text inside of a div block. of This is some text inside of a div block. articles. May 5, 2026 How RPA won Yuengling—behind the agency’s first big campaign for the beer brand Read more February 8, 2026 CoStar Group Unites Jeff Goldblum and Heidi Gardner for Crossover Ad Read more January 6, 2026 AI Agents Are Taking Over NBCU’s Linear TV Buys Read more December 2, 2025 Michael Jackson’s ‘Thriller’, Honda, and Jazz: The Work That Made Nathan Crow Read more November 15, 2025 Top 25 Largest Advertising Agencies: Ranked by the number of employees in Southern California Read more October 8, 2025 8 agency leaders divulge the most pressing issues facing their business—and how they’re navigating them Read more October 4, 2025 How Gen Z-ers Are Redefining What It Means To Be Hispanic Read more September 23, 2025 RPA Wins Media, Creative AOR For Resorts World Las Vegas Read more September 23, 2025 First-Party Data: Your Property, Your Rules Read more September 12, 2025 Homes.com Promotes Platform Growth with Dan Levy & Heidi Gardner Read more September 9, 2025 Hobart Birmingham and Perrin Anderson: A Decade of Trust, Fun and Jeff Goldblum Read more August 13, 2025 La-Z-Boy Owns the Weekend With a Lazy Day Campaign That Clicks Read more Load More L.A. Headquarters 2525 Colorado Ave. Santa Monica, CA 90404 310.394.4000 Regional Teams Atlanta Chicago Dallas Denver Philadelphia CONTACT Hire us
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[email protected] Explore What we do Strategy Creative Customer Experience Marketing Intelligence Media Technology Industries & Specialties The work Video Social Digital Media Activations Design Our thinking Articles Podcast White Papers About Why RPA In the news Careers ©2024 PRIVACY POLICY LEGAL TERMS & CONDITIONS DO NOT SELL MY INFORMATION ABOUT OUR ADS