◈ Homepage — https://studiobfilms.com/PORTFOLIO SERVICES TEAMBLOG GET A QUOTE San Francisco Video Production Over 20 Years of Storytelling  WATCH THE DEMO REEL READ OUR A.I. VIDEO CASE STUDY Brand Videos Product Videos Event Videos Training Videos Client Testimonials Explainer Videos WHO WE ARE WHO WE ARE WHO WE ARE WHO WE ARE Studio B Films is a local San Francisco Bay Area video production company working on a national scale, with a reputation for producing award winning video Discovery + Production + Post-Production + AI Video Production + Step one is to identify the objectives of the videos we are crafting, the intended audience, and what will motivate and inspire that demographic. Partner with us to develop a high-impact content strategy with the greatest ROI. Chat with us for fresh ideas on how to maximize your media spend. Start the conversation SHOWCASE SHOWCASE SHOWCASE SHOWCASE AI VIDEO PRODUCTION A new era of production. With 25 years of craft under our belt, we’re pioneering a hybrid studio model—where human storytelling meets artificial intelligence. This brand video for ServiceUp was completed without a single camera or day on set. LEARN ABOUT AI VIDEO EXPLAINER VIDEOS SEE MORE EXPLAINER VIDEOS COMMERICALS SEE MORE COMMERCIALS FAQS FAQS FAQS FAQS FAQS FAQS FAQS FAQS 1. Does the work in the video production companies portfolio give you confidence that they will do the project and your brand justice? 2. Does the video production company have fresh, creative ideas that take your product or brand to the next level? 3. Will you enjoy the process of collaboration with the creative video production company? 4. Can the video production company articulate a clear production process for their video services? 5. Does the video production company get your brand and your audience? 6. Is the budget aligned with the creative, and does it seem realistic? LET'S DO THIS LET'S DO THIS LET'S DO THIS LET'S DO THIS 90% of customers report that product videos help them make purchasing decisions. -HubSpot Name Email Message Contact Us ‍Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio ◈ Interior Pages — 18 pages crawledPortfolio | Video Production in San Francisco | StudioBfilms Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote VIDEO PRODUCTION PORTFOLIO Featured Comedy Product Videos Live / Event Documentary & Television Motion Graphics & Animation Sizzle / Tradeshow Explainer Videos Commercials Brand Videos Testimonial Videos Education & Training Videos ServiceUp - Brand Video Stockwell - Anthem Video Munchery - Plaid Box GRAMMARLY - 1ST DAY, 2ND GUESS GetSafe - Product Video Facebook - Workplace Flexibility Facebook - TPM Recruiting Carson Dellosa - Spectrum Complete + Videos Authentic ID - ID Pass 90% of customers report that product videos help them make purchasing decisions. -HubSpot Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio Training Video Production - Educate, Engage & Entertain | StudioBFilms Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote Training Video Production See Our Training Videos Corporate training videos don’t have to be boring! We’ve all been there—we start a new job and we’re required to watch (boring) training videos as part of our onboarding process. They’re necessary in order to provide new employees with all of the information they need to be successful. But corporate training videos don’t have to be boring! There’s an art to creating company training and educational videos that both engage and educate. Real people telling real stories: that’s peer to peer marketing at its best. And it works! Consider the following statistics about the power of customer testimonial videos: Forrester Research found that 75% of employees are more likely to watch a video than read text. Video training is less expensive than hosting on-site trainings. Video can be viewed anywhere at the convenience of the viewer. Employees retain information better through a video format. Training videos allow companies to train employees on demand and provide the same training across the business. Corporate video trainings must simultaneously educate, engage, and entertain your audience. Training videos and educational videos are crucial internal tools to push your team to being the best they can be—well-informed about the products and processes that allow them to learn and grow. In the case of training videos geared toward customers, video allows you to provide quality training that ultimately improves customer service and experience. And that helps you save time and money by reducing the amount of manpower needed to address customer concerns over the phone or via email. Video is a natural fit for training When you’re ready to create training videos for your own business, it’s important to choose a corporate training video production company that is uniquely experienced in making training and educational videos and can bring your vision to life. The best training video production companies will help you create a plan to make a training video that meets the needs of your customers or employees. When choosing a creative agency to produce your training video, here are some key questions to ask: Is your video production company mapping through a clear schedule, budget, and timeline with clearly defined milestones? Does the agency fully understand your training needs and how the video is intended to be used? Has the video production company produced educational and training videos before and are there examples you can see? Does the agency have experience with a wide range of training video approaches? Does their proposal match your vision? At Studio B, our corporate training and educational video production is expansive. We’ve worked on everything from a web series designed for entrepreneurs (think NBA online), to retail training videos for The Gap, to explaining how to fully utilize various cloud platforms, to comedic safety videos for Sephora. We work closely with our clients to discover the right approach, tone, and structure to keep employees and sometimes customers up to speed. Contact us today to learn more about our training video production services and how we can help you create outstanding educational content! Case Study VIEW PROJECT Challenge Marketo trains their customers how to use their technology. Their ultimate goal is to prepare people in a variety of industries to use Marketo. They help them effectively do their jobs, which is marketing their products and services with the company they work for or their customers. Marketo provides training in a couple of different formats– live instructor training for people in a classroom and live instructor training for people via virtual classrooms. They wanted to move from classroom training to video training in order to scale. With classroom training, they were limited by how many people they could have in a classroom and also limited in terms of the price tag associated with it. Solution Marketo decided to produce corporate training videos to increase the number of users they could reach. They chose to produce this video series because it was the most engaging and impactful option, and it would also work really well with the way they designed their curriculum. Impact The videos that we produced for Marketo were available for free. So far their investment has greatly paid off because just in the first three months they had more than 25,000 people watch the videos at Marketo.com. That is well over the number of people they could train in one year in classroom visits with a face-to-face audience and in their virtual training. “Great marketing starts with great stories. Be unique, inspire, and connect.” - Ann Handley Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio Event Video Production - Captivate Your Audience | StudioBFilms Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote Event Video Production See Our Event Videos The Power of Event Video Production For over two decades we’ve helped businesses show off their brands, gather leads and increase sales with captivating visual stories. Whether it’s building an audience, generating leads, educating a team, or communicating in an engaging way with customers— Studio B Films helps you stand out in a cluttered marketplace. Live Event Production Videos We are a leading event video production company offering a full spectrum of event and entertainment video services. Equipped with a full team of skilled production professionals working on-site to cover all event video needs. Including pre-event inspection, professional camera crews, audio engineers and encoding technicians. ‍ In addition, we also provide pre-event consultation, web portal design for webcasts, content management and viewing reports. Benefits of webcasting include saving money by eliminating travel expenses, driving site traffic, creating new opportunities for sponsorship and more. Event Highlight Videos There’s no second chance at a first impression. When a customer is introduced to your business, what will they see? Will it be memorable? These are fast paced 1-2 minute videos captured on-site and designed to distill the excitement of a jam-packed event. Included are the best moments and sound bites from attendees and participants, leaving a lasting impression on the viewers. These often make for a great showing the following day of an event. Highlight videos can also be presented on the event website to rally excitement about next years sign-ups. Sizzle Videos Think of a sizzle videos as your business in a package. When someone opens that package they hear your brand voice, see your story unfold, and get an overall idea of who you are. It’s a 2-5 minute overview of your product, brand or service that can radically influence the perception of your company. Showing key info and takeaways in a clean unique visual story leaves people curious and wanting more. Multiple sizzle videos can be used in split testing to see which flavor or tone your audience responds to more favorably. They’re also used to pump up an audience before keynote speeches. Trade Show Videos In today’s fast-paced world people don’t usually stop for anything, instead you have to pull them in. Trade show videos are designed to help you stand out from your competition and draw customers into your booth. These videos tend to be traffic-magnets for many passers-by. Multicam Live Switching and Live Web Streaming Is your audience big— really, really big? There’s no better way to reach them than with our webcasting services. Using Newtek’s Tricaster line of video switchers we stream online in full HD for superior quality and easy viewing. Whether it’s a colossal corporate event or an intimately small show, we can scale to fit your needs. We also provide lighting and audio a/v services or work with your existing team to make your event run smooth and look flawless. On-Site Editing There’s nothing more powerful than featuring key employee moments or inspiring interviews from the day before. Once we’ve captured these moments, we provide immaculate on-site editing which expedites the rendering process— leaving your viewers with an incredible display of near real-time events. Case Study Annual General Managers Conference VIEW PROJECT Challenge Two years ago the William Sonoma’s marketing team was looking to hire a video production company/creative agency to help them transform their annual national manager’s sales conference from a purely fiscal experience to a virtual one. Previously William Sonoma would haul trucks filled with everything they needed to recreate a physical store to Arizona. This was very expensive and ultimately less effective than creating a virtual experience. Benefits of this include bringing the experience into the digital age, setting the Williams-Sonoma brand apart, and cost savings around shipping hundreds of products. The trick was creating an immersive experience that was as informational as the traditional format while keeping the attendee’s attention during a two-hour presentation which might include more than ten presenters. Solution Studio B Films collaborated with the Williams-Sonoma team to develop content as the “main attraction” allowing product leads to “virtually” walk attendees through the different features, or product sets. Studio B brought the various chapters alive with music and beautifully animated chapter headings to introduce new products and to drill down on features. We even had budget left over to have some fun. In addition to the creating the product category videos we also produced several event sizzle videos and a “car karaoke” video featuring Williams Sonoma’s CMO Janet Hayes singing in a car on the way to the conference with three-time Grammy award winner Trisha Yearwood. Impact The conference was a huge success, saving William Sonoma tens of thousands of dollars while bringing the show into the digital age. Studio B Films was invited back to produce the next year’s event, so the fun continues. Event Video Production Services Include • Post-production Sound, Color, & motion graphics editing • Multi Camera Live Switched Events • Entertainment Video Services • Fully Equipt Camera Crew • On-site Production Team • Live Streaming • Drone Filming Event Types Include: • Annual Corporate Meetings • Educational Conferences • Comedy Shows • Sports Events • Trade Shows • Concerts Our video services span the board— there’s a visual story for every audience. “Great marketing starts with great stories. Be unique, inspire, and connect.” - Ann Handley Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio Motion Graphics Studio - Animation & Post Production | Studio B Films Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote Motion Graphics & Animation Production Motion Graphics Videos The sky is the limit While beautifully shot live-action video can tell a story well, we can enhance any story with motion graphics and animation. Motion graphics and animation vastly widen your storytelling toolset by bringing in lively assets limited only by the imagination. Think of global topics, microorganisms, or using motion graphics to deconstruct products and technology. Animation and motion graphics can also bring new personality to your video: added sophistication, elegance, technical explanation, or even humor. Studio B is a top motion graphics and animation company in the San Francisco Bay Area. We taken great care in assembling the best team possible including creative directors, writers, designers, directors, and animation artist. We produce everything from simple, elegant 2D designs to highly complex 3D animations. We focus on strong visual concepts and good high-quality design. Over the years, we’ve produced videos for everything from web campaigns to multiple screen events. We take a collaborative approach to our motion graphics design projects that results in compelling visual storytelling Questions worth asking Insure your creative agency is a good fit for your motion graphics based video. Does the commercial production company fully understand your needs and how the video is intended to be used? Does the agency have experience with a wide range of motion graphics styles/approaches, and most importantly does their work feel like a good fit? Has your creative agency outlined a step-by-step process with all needed approvals and deliverables? Is the agency mapping to a clear schedule, budget, and timeline with clearly defined milestones? Case Study CISCO SECURITY VIEW PROJECT About Cisco turned to Studio B to help convey the value of their Security Integration service. Through elegant design and 3D animation, we visualized a complex story, making it accessible and compelling. “Great marketing starts with great stories. Be unique, inspire, and connect.” - Ann Handley Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio Blog | Creative Video Production Company | Studio B Films Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote Jul 25 How Can Brands Get More Video Content Without Increasing Costs? Posted on July 25, 2025 | by Studio B Films Read More Jul 23 Can AI replace a good video production company? Posted on July 23, 2025 | by Studio B Films Read More Jul 6 Beware of casting scams! Posted on July 6, 2023 | by Studio B Films Read More Jun 12 Six Pro Tips on How to Use Video to Sell Products on Amazon Posted on June 12, 2023 | by Studio B Films Read More Jun 5 Five Questions to Ask Before Making a Marketing Video Posted on June 5, 2023 | by Studio B Films Read More Jun 1 The Art of B2B Video Marketing: How to Connect with Customers Posted on June 1, 2023 | by Studio B Films Read More May 29 The Secret to Creating a Successful Social Video Funnel Posted on May 29, 2023 | by Studio B Films Read More May 25 Do Videos Really Make a Difference in Selling Products on Amazon? Posted on May 25, 2023 | by Studio B Films Read More May 24 The Secret to Producing Product Videos that Connect Posted on May 24, 2023 | by Studio B Films Read More May 4 What Makes for a Great Training Video? Posted on May 4, 2023 | by Studio B Films Read More Next Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio Branded Marketing Video Production - Tell Your Story | StudioBFilms Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote Brand Video Production See Our Brand Videos Your company has as much personality as you do And you want it to shine through every time someone visits your website! When introducing your company to a new client or customer you have a big opportunity to make a positive and lasting impression. Enter the branding video! Branded videos, also sometimes called company overview videos, offer an effective and creative way to communicate an overview of your company’s goals, culture, and product offering. Most importantly, brand videos are a compelling way to visually tell your unique story. Why work with us for your next virtual event? Wyzowl found that 81% of people have been convinced to buy a product or service by watching a brand’s video. Wyzowl also found that 83% of consumers who watched a company’s brand video would then share it with their friends. According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy. Unbounce found that videos placed on landing pages have been shown to increase conversions by 80%. Best practices for branded company videos While there are no hard and fast rules about branded company videos, a great one sticks to some general guidelines, in order to best engage leads. It shouldn’t be too long. Stick to 1-2 minutes. It should be branded according to what makes your company unique. Include your company’s brand colors and logo, feature employees or leadership, and make clear your company’s vision and values. The tone should match your company’s “personality.” The tone of the video should be aligned with your company’s voice and can be anything from heartfelt, conversational, or funny, to earnest and sincere. It should highlight a need or problem your target audience has and then show how your product or service addresses that need. Ready to create some stellar video content? The best way to create a truly outstanding company overview or brand video is to engage a creative agency that has a track record for producing them. A great video production company will work closely with you to fully understand your brand promise so you can create meaningful and emotional connections with your customers. So what should you look for in a branded video production company? Most importantly, you want to engage a company that has experience and understands your brand and company mission. The process for branded content video production should be a partnership between your team and the production company. The agency you choose should have open lines of communication with you, consistently getting your team’s feedback on their ideas and vision for the video. They should provide a proposal that clearly details how they’ll help you achieve your goals, their ideas and vision for the project, and clear deadlines and budget so everyone can track progress. If you’re ready to create some stellar video content, Studio B is here to help! Contact us today to learn more about how we can help you create a company overview video that makes your business stand out from the crowd! If you’d like to get a quote for a video, click here. Case Study VIEW PROJECT Challenge iTutorGroup came to Studio B to help them produce a company overview video introducing their brand to North America and an audience of investors, industry peers, and the media. While the company had developed a network of educators and a robust technology platform, the product itself was still in development, including use cases and target markets. The question became how to tell a compelling and visually engaging story to drive awareness and excitement for iTutorGroup. Solution Studio B developed a brand video concept around a “day-in-the-life” of a family with multiple levels of engagement with the platform and its features and benefits. We employed beautifully designed 3D animation to engage and hook the viewer and convey the global nature of iTutor beyond the story of our “family.” The result was a brand intro video that was local and personal, and at the same time global and highly technical. Impact iTutorGroup successfully launched in North America, gaining the traction needed to propel the brand toward its $2B pre-IPO valuation in 2018 and industry-leading position in the K-12 online education market. “Great marketing starts with great stories. Be unique, inspire, and connect.” - Ann Handley Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio Documentary Film & TV Video Production | StudioBFilms Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote Documentary Production See Our Documentary Videos Authentic Storytelling We’ve found that micro documentaries give our clients an opportunity to create mission-driven authentic storytelling. This approach involves a mixture of interviews, cinematic footage, and most importantly good storytelling that creates and emotional connection with the audience. Micro docs can help engage donors or investors, advance your policy or mission, or get the word out about how your organization is making a difference, and the good work your doing in the world. Documentary filmmaking is part of Studio B Film’s DNA David Collier, the founder of Studio B Films, has deep roots in documentary film. In 1994, David produced a feature documentary called For Better or for Worse , a portrait of five feisty couples together for 50 years or longer. The film won many awards including an Academy Award nomination for Best Documentary Feature. Over the years, our team at Studio B has shot and produced a wide variety of projects for PBS, BBC, Discovery Channel, HBO, MTV, and Canadian television. We have also had the pleasure of working with non-profit organizations and foundations with missions ranging from bringing arts and technology to underserved teens to helping abolish malaria in Africa to highlighting solutions to climate change solutions. The process for producing a micro documentary should include the strategy, pre-production planning, filming, and delivery and distribution services. When choosing an agency for your micro documentary production needs, it’s most important that they can really and truly understand your goals and messaging that will resonate with your audience. And to do this we take a very collaborative approach If you’re ready to find out more about how a micro documentary could help your business or organization, contact us today! Case Study ADOBE/WIRED – FUTURE OF MAGAZINES VIEW PROJECT About Studio B had the good fortune to shoot the video announcement of the March edition of Wired magazine, designed specifically for the tablet computer. The digital magazine uses Adobe AIR as its platform. And it is beautiful. Check out the video. “Top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” - Joe Chernov Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio The Power of Client Testimonial Videos | StudioBFilms Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote The Power of Client Testimonial Videos See Our Testimonial Videos Any company can tell you how great their product or service is. But what we all really want to hear before making a buying decision is other people’s experience with a product or service. We’re all impacted by the opinions of other people, even people we don’t know. ‍ That’s why customer testimonial videos are one of the best ways to sell you and your product. Through the power of video testimonials, you can let your happy customers do the work for you, by simply telling everyone how much they love your product. Real people telling real stories: that’s peer to peer marketing at its best. And it works! Consider the following statistics about the power of customer testimonial videos: According to Hubspot, visual content is 40 times more likely to be shared than regular content. According to Curata, customer testimonials rate in the top three most effective types of video content. According to Wirebuzz, companies that use video marketing grow their year over year revenue 49% faster than companies that don’t. Studio B is Your Video Testimonial Company Customer testimonial videos are powerful tools that allow your business to shine. Read on to hear more about Studio B’s video testimonial service and how we can help you harness the power of client testimonials. We know how to make the best product videos —and that’s how we approach testimonial video production. We’ll work with your most enthusiastic, satisfied customers to help them share the story of what it’s like to work with you in a way that feels natural and personal. We’ll help them share their pain points and highlight how your business provided a solution. They’ll tell the story of how your product or service solved their problems, saved them time, reduced their stress, and boosted their bottom line. Our team will guide you through the entire process Our team will guide you through the entire process start to finish, from concepting, interviewing, and shooting, and all the way through post-production and launch. We’ll share a schedule with you that is approved at the outset, with clearly defined milestones along the way. Throughout the process we’ll keep storytelling at the forefront, making sure the information is compelling and keeps your viewers wanting to know more. Best practices for producing a testimonial video Product videos give your potential customer the opportunity to experience your product and see it in action. A well made product video offers you the chance to stand out from your competition. Below we have outlined some best practices to ensure your product videos are successful. Collaborate with your sales team Your sales team will undoubtedly have a lot of great ideas about what features and benefits your customers will respond to in a product video release. These insights will help your marketing department write a successful creative brief that will in turn guide your video production company. ‍ Pre-Interview testimonial video subjects When Studio B works with companies to produce their testimonial stories, we recommend that you pre-interview your potential subjects, either over the phone or in person, to determine whether they are the right subjects to talk about how your product made a difference in their lives or businesses and what stories best illustrate the points you want to make. There is nothing wrong with coaching your subjects on how best to explain their problem, why they chose you, and how you delivered satisfaction. Avoid scripting their responses, however. You want your on-screen talent to appear natural and sing your virtues in their own words. ‍ More Information The result is a warm, authentic customer testimonial video that adds credibility to your marketing. As we like to say, it’s infinitely more powerful for your customers to brag about you than for you to brag about yourself. We create visually rich, cinematic testimonial videos that are on point with your messaging. You can use them on your own website, on social media, at tradeshows and other events, to share among internal teams, or for sales calls. Case Study Jhana / Orbitz Testimonial Customer Story VIEW PROJECT Challenge Jhana provides top-notch training for leaders. Their goal is to help businesses create a more engaged, productive, and successful workforce. Jhana was looking for a video production company to film a customer testimonial video that would highlight their work with one of their biggest clients—Orbitz. Studio B Films was happy to take on that challenge. Solution When Studio B produces a customer testimonial video, we start by learning as much as possible about the pain points our client’s customers are experiencing, and how our client helps them solve those issues. With Jhana, we conducted pre-interviews with selected Orbitz leaders to identify key messaging and the impact Jhana’s services had on their business. We outlined what the interviews would focus on and agreed on key messaging. This way we could ensure that the day of the interviews would run smoothly and the final product would be cohesive. On the day of the shoot, we created a relaxed environment to bring out the best of our interviewees. We asked pointed questions, drew out the client stories, and made sure the conversation felt authentic. Impact The Orbitz customer testimonial video shows prospective customers the power of Jhana’s services, showcasing the actual tangible results from working with Jhana. The Orbitz sales team uses the video to generate leads, moving the needle on sales through the power of their satisfied customers’ stories. 90% of customers report that product videos help them make purchasing decisions. - Hubspot Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio Get A Quote | Custom Video Production Services | StudioBFilms Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote Contact Us “If a picture is worth a thousand words, then a video is worth a million” Contact us today to learn more about our custom video production services and see how we can help you create outstanding content! Studio B Films Inc 2121 Bonar St Berkeley, CA 94702 Phone: 510.848.6026 Fax: 510.255.5025 Since 1992, Studio B Films has partnered with our clients to communicate their messages with a clear, creative and bold voice. Located in a beautiful loft space in Berkeley, CA just 20 minutes away from San Francisco, Studio B Films is known not only for its quality, but also for its approachability. Get a Quote Name Phone Subject Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio Comedy Video Production Company San Francisco | StudioBFilms Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote Comedy Video Production See Our Comedy Videos How can comedy videos help your business? Comedy videos can rally your audience and draw the public’s attention to your brand. Laughter is the best medicine when it comes to viral videos, and it’s a good way to show the humanity behind your company. They’re an opportunity to play with your organization’s characters, develop your inside jokes and stories, and establish a familiarity with the public that a more serious video may miss. Most importantly when we make a comedy video for you we make sure that it is funny for your target audience, and gives you a giggle whenever you think of it. The Seven Elements Of A Successful Comedy Video The following seven elements have proven to be successful in ensuring some laughs and diminishing—even banishing—every marketer’s deeply ingrained fear of ‘cheese.’ Know Your Audience This applies to any video production or communication effort, comedic or not. Yet what is hilariously funny to some elicits crickets from others. Who is the audience? How old are they? What do they care about? What makes them laugh on YouTube, network TV and Comedy Central?Make sure that what you are creating lives in a similar genre, in both tone and style. Get Inside Their Heads Once you know who it is you are talking to, get in their heads. When creating an internal company video, for example, talk to multiple employees to find out what’s funny team-wide and company-wide. ‍ Case in point: we recently created a safety training video for a large beauty company with an internal tendency to overuse acronyms. Our team played with that and created a few ridiculously long acronyms that had team members giggling while learning important safety lessons at the same time. Casting, Casting, Casting Casting is the most important aspect of the video production process. It will make or break your marketing video (which is why we tend to jump up and down when we talk about this). This is no place to skimp—make sure you have the budget and the time to find the correct cast. ‍ We tell clients to not rush this phase, even if it means pushing back their deadlines. It’s that important. Also, share audition tapes with trusted team members and friends. Make sure you’re not the only one enchanted by this person. Your cast needs to be universally charming—did we mention funny, too? Hollywood stars earn ridiculous amounts of money because the success of shows and movies rides on their backs. Believe it or not, the same goes for a marketing video production. Keep it Short ‘Brevity is the soul of wit’ or so says Billy, and boy is he right. Grab their attention, make them laugh, and leave them laughing. When producing a comedy video there’s no faster way to kill a joke than to beat it into the ground. Like I’m doing here. Just stop, seriously. There is nothing funny about long windedness. Hire People That Make You Laugh Funny people make funny comedy videos (most of the time, anyway. But un-funny people never do.) The person directing your video should have the same taste in humor as you and your team. If your meetings are filled with laughter and mirth, you’re on the right path. That synergy is the first sign that you’re about to make something great…or at least funny. Spend Time on the Script A good performer can breathe some life into a flat script, but he or she can’t be expected to lift it out of the basement of despair. Hire an experienced production company or recruit the office comedian to take on this phase. Then, take the time to ensure that you’ve actually got something funny on your hands. Read it out loud with co-workers. If they’re not laughing, it’s not ready. Studio B hires the best, brightest, and funniest comedy script writers so we can guide you through the process or take the lead. There are plenty of ways to have fun with your message, whether you are spoofing something in popular culture or making fun of yourself. Just step up with these seven fancy tips and you’ll get the laughs while steering clear of the gouda, cheddar, mansueta and goat. “Great marketing starts with great stories. Be unique, inspire, and connect.” - Ann Handley Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio About Us | Video Production Company San Francisco | StudioBFilms Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote Home / About Us Studio B Team Since 1992, Studio B Films has partnered with our clients to communicate their messages with a clear, creative and bold voice. Located in a beautiful loft space in Berkeley, CA just 20 minutes away from San Francisco, Studio B Films is known not only for its quality, but also for its approachability. David Collier Founder/DP/Director David Collier has been a prominent figure in the film and video world since 1985. David enjoys the scope of his job, which ranges from visual artist and story-teller to business entrepreneur. He takes great pleasure in working with clients to get at the heart of their message and weave it into a creative, visual treatment. Straight out of college, David directed and produced For Better or For Worse, a film that explores the lives and relationships of five feisty couples married for fifty years or longer. It earned him several awards, including an Academy Award nomination and brought him a wonderful range of documentary jobs for PBS, BBC, Discovery, MTV and Animal Planet. David sees his work as a license to be curious. Over the years, he has been fortunate to work with a wide-spectrum of clients including Adobe, Adidas, Gap, Clif Bar, Apple, The San Francisco Symphony and Microsoft. His projects have led him not only to amazing places, but also into the lives of incredible people and organizations around the world. Phil Schulz Executive Producer Following the call of “Go West, young man”, Phil came to the Bay Area in 2005 after a decade of film & TV in NYC, working with the likes of Woody Allen, Law & Order, MTV, FX Networks, and anyone else that would hire the kid from Wisconsin. Once here, Phil applied his production expertise and insatiable curiosity to helping companies tell their stories through the (at that time) new medium of web video. Along the way he’s worked with Fortune 500 clients such as Visa, Chrysler, Cisco, Colgate-Palmolive, Dolby, and Yahoo! Phil loves all that Northern CA has to offer. When not working, he can be found with his wife and their 2 kids, exploring coastline, forest and mountain. Matthew Boyd DP | Head of Crew Services Matthew Boyd is an award winning cinematographer based in San Francisco and Los Angeles credited with over 10 feature films, more than 30 short films and a multitude of television, documentary, commercial and music video work. Boyd earned his BFA in Cinematography from the Academy of Art University in San Francisco. Emily Harger Producer Emily Harger is an Emmy-nominated video producer, editor and photographer based in Oakland, CA. In 2018, she was recognized as an Emerging Video Journalist by the Society of Professional Journalists Northern California chapter. She was also awarded a Women-in-Docs grant from Glassbreaker Films to produce a short documentary about LGBTQ life in West Virginia. Her roots in southwest Pennsylvania drive her curiosity for the American identity across rural and urban communities. Previously, Emily taught filmmaking to high school youth at Youth Beat in Oakland, CA. In 2017, she was one of three filmmaking residents with Glassbreaker Films, an all women-identifying film studio of The Center for Investigative Reporting. When she’s not making films, she’s hiking, surfing, or making really, really good pie crust. Peter Jackson Director Peter joined the Studio B team in 2015. He brings years of camera experience on commercial, multi-cam live, news and documentary crews to the directing arena. When not on set or in the edit bay, you can find Peter searching for the next mountain bike trail, surf break, or ski tour that California has to offer. Shani S. Blevins Accounting Shani is the Dir. of Finance and Human Resources for Studio B Films. Shani attended San Francisco State University, where she studied Accounting, Corporate Finance and Small Business Entrepreneurship. She has over 13 years of experience in Accounting and Financial Management. Her career has allowed her to learn from the best in the Audit & Assurance Industry at local firms such as Ernst & Young LLP and Deloitte LLP. Later in her career, Shani realized that her true passion lied in Financial Management and Accounting, which led her to work for the Corporate Office of Party America and Fugro West Inc., where she was able to create and implement internal controls, while managing a multi-million dollar government contract. Then in 2004, Shani decided that the skills she developed while working for large corporations would be of greater benefit to the Small Business and Non Profit Sector, which is what lead her to start Shani Shania & Associates, a local Accounting and Financial Management Firm, and just seven years later lead her to join the team of Studio B Films. Kelsey Rivera Equipment Manager Kelsey came to work for Studio B Films after completing an internship in 2018. She earned her Bachelor’s Degree in Film & Media Studies at the University of California, Irvine. After months and months of hard work and dedication, she moved up as Studio B’s Equipment Manager. She is the “Jill of all trades” around production. While on-set, Kelsey is known to be our in-house Production Assistant, Assistant Camera, Grip, or DIT. Out of the office, you’ll find her in a boxing gym, movie theaters, or on a shoot as a freelance AC. 90% of customers report that product videos help them make purchasing decisions. -HubSpot Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio Commercials | Studio B Films Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote VIDEO PRODUCTION PORTFOLIO Featured Comedy Product Videos Live / Event Documentary & Television Motion Graphics & Animation Sizzle / Tradeshow Explainer Videos Commercials Brand Videos Testimonial Videos Education & Training Videos UC Berkeley Pac-12 Networks / DISH - Mascots Spot Munchery - Plaid Box Innovating Media Group - El Mexicano GRAMMARLY - 1ST DAY, 2ND GUESS GetSafe - Product Video Credit Karma - Dating Caseology - Designed to Crash the Party (Director's Cut) Carson Dellosa - Spectrum Complete + Videos Adobe Creative Cloud Stinger - Web Commercial 8x8 - Make It Live Studio B Films | AI Video Production Company Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote AI-Enhanced Video. Human-Crafted Stories. Our AI-Accelerated Workflow From concept to final cut — we use generative models, traditional VFX workflows, and editorial expertise to create cinematic brand videos at unmatched speed and scale. Story Dev & PreVis Incorporating AI tools from the beginning of each project, Studio B will bring your story to life in record time with on-brand messaging and detailed aesthetic accuracy. Don't leave big projects to chance. Know you'll get video you want from the start. Custom-Trained AI Models We drive each AI generation with custom trained models to achieve top-tier character and location consistency. From characters to environments, voiceovers too, achieve the right look and feel for your AI video. What's more, we'll have all the elements we need for future versions of each video ready to go. Production & VFX For some projects, all footage can be AI generated to complete the story creating unparalleled opportunities for efficiencies in production and scale. For most videos, generative AI serves to enhance and refine our traditional shooting and VFX workflows like compositing and motion graphics. The Perfect Blend By blending AI’s efficiency with our creative touch, we’re able to produce remarkable marketing videos that won’t break the bank. This means faster turnarounds and more time for us to focus on what we love most: storytelling! Our goal is to create videos that resonate deeply with your audience, all while keeping the process enjoyable and collaborative. The Human Touch While AI brings remarkable efficiencies to the table, Studio B Films recognizes that technology alone cannot replace the essence of creativity. Human creativity is essential to crafting unique and impactful videos that align with our clients' visions and marketing objectives. Our talented team of filmmakers, writers, and designers work collaboratively with AI tools to ensure that each project reflects our clients' brand identity and resonates with their audience. Get started with A.I. “Great marketing starts with great stories. Be unique, inspire, and connect.” - Ann Handley Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio TV Commercial Video Production Company - Get Noticed | Studio B Films Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote Digital & Television Commercials Digital & TV Commercial Videos There has been a revolution in video advertising As technology has evolved, the way that consumers are exposed to advertising—and the way they make purchasing decisions—has also evolved. Where we used to see commercials on television, in print, and maybe out and about in the world, now we see all of that with one major difference—the internet. Now we see paid advertisements or sponsored content on Instagram, YouTube, Facebook, and more. By the numbers As a result, commercials and digital advertising has evolved. Consider these statistics from the Interactive Advertising Bureau: Digital ad revenue exceeded $1 billion for the first time in 2018. ‍ Mobile and video advertising was up 40% from 2017. Ad revenue from digital video increased from $11.9 billion in 2017 to $16.3 billion in 2018. The annual CMO survey in 2017 found that marketers expect social media spending to increase by 89% by 2022, accounting for 18.5% of their budget. Also according to the CMO survey, social media advertising budgets are predicted to increase by 32 percent in 2018, and almost double by 2023. According to Hootsuite, as of 2018, there were 3.196 billion people using social media, an increase of 13% from 2017 and 42% of them are Phew! We threw a lot at you there. But we wanted to illustrate how social media and digital advertising has changed the game and, in particular, the way commercial production is handled. What’s not changed is that the short format is an art unto itself. Because they are so short, every shot takes on an importance not seen in longer format videos. These require a huge amount of pre-production planning to be sure that every second is used effectively—because along with all of the changes to the way we consume media is the way our attention spans have changed. Now, scrolling is the name of the game and businesses have to work harder than ever to get people to stop and pay attention. Choosing a commercial production house The best commercial production companies will help you their clients create a plan to make a commercial that showcases their business or product in an exciting and engaging way. When choosing a commercial production house to produce your commercial, here are some key questions to ask: Does the commercial production company fully understand your advertising production needs and how the video is intended to be used? Does the agency have experience with a wide range of commercial video styles/approaches, and most importantly does their work feel like a good fit? Does the commercial production company have the right creative approach, one that will resonate with your customers? Is the agency mapping to a clear schedule, budget, and timeline with clearly defined milestones? At Studio B, we love the challenge of capturing an audience’s attention and telling a compelling story efficiently, especially when that attention is being viewed by thousands of potential customers. There is a real opportunity, through outstanding commercial production, to capture a brand, highlight a product, and leave them wanting more with a compelling call to action. Contact us today to learn more about our training video production services and howwe can help you create outstanding educational content! Case Study VIEW PROJECT Challenge Grammarly engaged Studio B at a pivotal moment. They needed to create awareness at the consumer level and position their offering as a lifestyle/everyday use product. Their plan was to create a spot meant for broad, paid, digital media distribution. The target audience was just as broad as the distribution plan, and therein lay the challenge. How do we engage a broad audience and get them to think of Grammarly as an everyday tool to empower better writing? Solution It’s great when our client is a hands-on, creative collaborator that enjoys the process as much as we do! Through an iterative process we developed a story around Lily, our main character. Her first-day-on-the-job story created an empathetic connection people could relate to. We wove in UX elements to show the product in action, in a high pressure situation, creating a sense of tension and a desire to root for our heroine. Impact Apparently our story connected, with nearly 125 million views on YouTube! And Grammarly liked it. We followed this with five more spots. “Great marketing starts with great stories. Be unique, inspire, and connect.” - Ann Handley Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio How Can Explainer Videos Help Your Business? | StudioBFilms Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote Explainer Video Production See Our Explainer Videos How can explainer videos help your business? But what we all really want to hear before making a buying decision is other people’s experience with a product or service. We’re all impacted by the opinions of other people, even people we don’t know. ‍ That’s why customer testimonial videos are one of the best ways to sell you and your product. Through the power of video testimonials, you can let your happy customers do the work for you, by simply telling everyone how much they love your product. Explainer videos are a proven, effective way of marketing your product According to Wyzowl, 97% of video marketers believe that videos increase their audience’s understanding of a product or service. Wzyowl also found that 76% report that videos help them increase sales. Wirebuzz found that explainer videos in particular have a big impact, finding that 95% of viewers retained the core message after watching a video, compared with just 10% who read it in text. Unbounce found that videos placed on landing pages have been shown to increase conversions by 80%. Best practices for explainer videos The best explainer videos show your product or service in action—in a simple, pithy, sometimes tongue-in-cheek style—and quickly communicate your value proposition and introduce some key benefits. In order to do that, explainer videos should be: Short, with a length of 1-2 minutes. Narrated in a friendly, conversational tone (imagine your best buddy telling you about the latest, greatest solution). Focused on what the audience needs, showing how your product or service can help—think benefits rather than features. Align with your brand look, feel, and tone. And most importantly engage the viewer with a good story. Key things to look for and consider when creating an explainer video: The best way to create a truly outstanding company overview or brand video is to engage a creative agency that has a track record for producing them. A great video production company will work closely with you to fully understand your brand promise so you can create meaningful and emotional connections with your customers. So what should you look for in a branded video production company? Most importantly, you want to engage a company that has experience and understands your brand and company mission. The process for branded content video production should be a partnership between your team and the production company. The agency you choose should have open lines of communication with you, consistently getting your team’s feedback on their ideas and vision for the video. They should provide a proposal that clearly details how they’ll help you achieve your goals, their ideas and vision for the project, and clear deadlines and budget so everyone can track progress. Will there be a plan before you begin? Does the agency understand your product or service? Has the video production company produced explainer videos before and are there examples you can see? Does the creative agency have experience with a wide range of explainer video approaches? Does their proposal match your vision? Best practices for explainer videos Lots of video production companies produce explainer videos, but in our humble opinion there’s a real art to creating something original that creatively and clearly explains your value proposition. Explainer videos are very effective marketing tools, but they can also become cookie-cutter and predictable in their execution. ‍ An explainer video is an amplification of your product offerings and if done right should move the needle in your sales goals. Looking for explainer video services? Look no further! Studio B Films has produced numerous explainer videos, in a range of styles, always with the intention of making them unique, clever, and memorable. ‍ If you’d like to get a quote for a video, click here. Case Study Accellion Kitepoint VIEW PROJECT Challenge Accellion is a tech company based in Silicon Valley. They asked Studio B Films to produce an explainer video that showcased their new secure file sharing platform. We didn’t want to create a predictable, run-of-the-mill video. We wanted Accellion to stand out among the competition. So we set out to break the genre and add a little magic. Solution Rather than start with a specific customer story based on one character’s experience, we decided to tell the story based on the main question that their team asked when developing the platform: How can we build the best file sharing platform from the ground up? ‍ We shot two hands from the first person POV that would be manipulating an interface in the air as we discussed what the platform offers. The hands provided the human connection to the product and showed that these products were developed for real people who want to work from anywhere. By using graphics in space, we were able to explain the value proposition of the product while unveiling its beautiful interface. Once the hands built the product, an iPad materialized on-screen and the viewer got to see the software at work. Impact Using video to connect with a prospect humanizes the selling process “Great marketing starts with great stories. Be unique, inspire, and connect.” - Ann Handley Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio How We Approach Product Videos for Marketing | StudioBFilms Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote Product Videos See Our Product Videos It’s launch time You’re ready to release your killer new product, software, or service to the world. You’ve poured hours of time and maybe even your blood, sweat, and tears into it. This is your baby and it’s time to watch it grow. It’s time to plan a powerful launch that will ensure it stands out from all the others. Consider these statistics about the power of product videos: According to Blue Corona, 80% of consumers believe demonstration videos are helpful when making decisions about purchasing Adobe found that when consumers view demo videos, they are 1.81 times more likely to make a purchase According to Google, almost 50% of online consumers look for videos related to a product or service they’re considering before visiting a store But how do you do that, amid all of the noise out there? That’s where we come in! Studio B Films breeds originality. We’ll help you craft your product’s story through a powerful new product video, ensuring it’s relevant to those who matter most. Studio B can help you create the video that’s best for your business, from product introduction videos to product demo videos and everything in between—you name it, we’ve done it! How Studio B Films Approaches Product Videos Our job is to create a product video that highlights the unique characteristics of your product and makes those features and benefits shine. Everything from apps and cosmetics to sportswear and food—we know how to present it right. There are lots of different styles and approaches to producing successful product videos. Our team at Studio B will work closely with you to come up with the right creative approach for your product or service. We know how to make the best product videos The key to making the best product videos is to make it about more than just the product. A great product video tells a good story demonstrating how your product provides a solution to a problem, highlights the customer experience, and shares the larger vision of your company. In general, a remarkable product video will use a number of techniques that makes it stand out. It should include engaging dialogue or narration, be short enough to keep the viewers’attention but also effectively explain your product, and have some personality that your potential customers can relate to. Best practices for producing product videos Product videos give your potential customer the opportunity to experience your product and see it in action. A well made product video offers you the chance to stand out from your competition. Below we have outlined some best practices to ensure your product videos are successful. Collaborate with your sales team Your sales team will undoubtedly have a lot of great ideas about what features and benefits your customers will respond to in a product video release. These insights will help your marketing department write a successful creative brief that will in turn guide your video production company. Choose the right product video type Within the product video universe there are several subgenres, including product sizzle videos, product explainer videos, web commercials, FAQ videos and product demo videos. Of course you can promote your product with multiple types of video, each appropriate for your customers at various stages of their buying journeys. More Information If you’re ready to create some stellar video content, Studio B is here to help! Contact us today to learn more about how we can help you create a company overview video that makes your business stand out from the crowd! If you’d like to get a quote for a video, click here. Case Study VIEW PROJECT Challenge With an ever-expanding offering, Salesforce prides itself on continuously adding value to its core products. With quarterly product releases, the challenge Studio B was facing was how to convey the product’s new features and updates to its users in a way that would drive adoption. The question we had to answer was: How do we repeatedly engage an audience to ensure they’re aware of what’s available to them, and ultimately drive them to action? Solution We addressed the challenge by creating video content that showed the product, combined with customer testimonials. Our collaboration with Salesforce allowed the customer (read: audience) to play the star and interact directly with the company. In the videos, real users gave real feedback about the functionality, features, and benefits of the new product. We shot on location at Salesforce, allowing us to drive budget efficiencies while creating compelling and engaging content! Impact Embedded within the product release microsite as a powerful feature in Salesforce’s video marketing and used as a sales tool, the video is one of the first things users see when learning about the new releases. This is the third of four product release videos that we’ve produced for Salesforce, with more on the way. We feel that speaks for itself! 90% of customers report that product videos help them make purchasing decisions. - Hubspot Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio Explainer Videos | Studio B Films Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote VIDEO PRODUCTION PORTFOLIO Featured Comedy Product Videos Live / Event Documentary & Television Motion Graphics & Animation Sizzle / Tradeshow Explainer Videos Commercials Brand Videos Testimonial Videos Education & Training Videos Kurt Salmon / TYCO 1:1 Retailing Teaser Facebook - Workplace Flexibility Authentic ID - ID Proofing Adobe - XD Jira Integration Adobe - Security Overview Adobe SDK Adobe Experience Manager Adobe - Digital Media Adobe Creative Cloud Overview Accellion Kiteworks Overview Accellion - Kitepoint Virtual Event Live Streaming - Captivate Your Audience | StudioBFilms Portfolio Services AI Video Production Virtual Event Live Streaming Brand Video Production Comedy Video Production Product Videos Explainer Video Production Training Video Production Client Testimonial Video Production Documentary Production Digital & Television Commercial Production Motion Graphics & Animation Production Event Video Production Team Blog Get A Quote GET A Quote Virtual Event Live Streaming See Our Live Event Videos Live Streaming During COVID-19 Whether you’re planning a small company wide training or a large scale multi-day conference, the recent situation with the coronavirus has altered the path for your 2020 event planning in an unprecedented way. For many of us, events are an important opportunity to communicate with customers and colleagues. Luckily, those connections don’t have to be lost entirely as a wave of live events transition into the online space. Safe & Professional Through live streaming, audiences can safely engage in virtual events from a remote location while maintaining the professionalism and branding of your event. Virtual events can reinvent how your audience experiences keynote speeches, breakout sessions, technical sessions, social networking, and press conferences while preserving the most successful aspects of a live event. Understanding Your Video Needs Video is one of the most important factors in building an engaging online experience for virtual event attendees. The type of virtual event you’re planning will greatly inform your video needs. Consider what needs to be webcast live to your audience and what could be pre-recorded, like breakout presentations or training sessions. Virtual events provide a unique opportunity to bring voices from across the country or globe to speak at or attend the event. Why work with us for your next virtual event? While simple online video conferencing tools may suffice for more small group networking, working with a professional video production crew will create a more polished, branded experience for events that aim to reach a wide and engaged audience. Multi-cam video, design, animation and pre-recorded content will take your virtual event to the next level. When social distancing restrictions are eased but large gatherings of people are still restricted, having a small and nimble professional video production crew to capture the video for your virtual event will provide both a safe and polished video experience for your remote audience. At Studio B, we offer high-quality virtual event video production while practicing safe social distancing measures during the entire process. We can also bring in key players from other locations by partnering with a network of video production companies to capture high-quality video for your virtual event. What online platform is best? There are many online event platforms to consider for your next virtual event. A simple landing page with an embedded live stream makes your content easily accessible for event attendees. Some event organizers might consider a more robust virtual conference platform that includes live audience interactivity like a Q&A or polling, mobile integration, Social media syndication, Audience Analytics, and archived recordings. By partnering with virtual event planners, platform developers, and online platforms like Brandlive, Adobe Connect, Zoom, Webinar Jam and Workcast, Studio B offers video production, webcasting services, and online event platforms for virtual events. What We Offer Services Include Multi-cam video production for live streams Production for pre-recorded content Branded motion graphics & animation design Online platform support and design Unlimited event attendees Secure registration and login Audience Interactivity – Q&As and polls Post-production editing Live Streaming During COVID-19 Get in touch with us today about your virtual event needs below. GET IN TOUCH “Great marketing starts with great stories. Be unique, inspire, and connect.” - Ann Handley Name Email Message Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Contact Us ‍ Click for Crew Services Useful Links Brand Videos Event Videos Commercial Videos Explainer Videos Follow Us Join our mailing list Keep up to date with all things Studio B. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. © Studio B Films 2025 — All Rights Reserved. About Us Get a Quote Portfolio