◈ Homepage — https://yourmarketingpeople.com/We use cookies This website uses cookies and other tracking technologies to improve your browsing experience for the following purposes: to enable basic functionality of the website, to provide a better experience on the website, to measure your interest in our products and services and to personalize marketing interactions, to deliver ads that are more relevant to you. OKChange my preferences Home About Services Portfolio Learn Contact Every Business Has Untapped Potential UNLOCK YOURS 99% of Our Business Comes from Referrals – a true testament of the trust and satisfaction we’ve built with our clients. Our clients often tell us they value how we let the numbers guide our decisions while delivering measurable results with fast, detail-oriented execution. They also appreciate our creative approach — from fresh ad concepts to actionable takeaways that move their brand forward. We’re honored that most of our business comes from referrals, a testament to the strong relationships we’ve built along the way. More than just a marketing firm or advertising agency, we’re your partner in growth. By combining creativity, strategy, and expert execution, we maximize your digital marketing efforts, boost conversions, and help your business reach its goals. Your success story starts here. Let’s achieve the results your brand deserves – quickly, thoughtfully, and effectively. Paid Search GOOGLE, BING Be there the moment intent is highest. Our paid search experts ensure your brand dominates when customers are actively looking to buy. We design highly efficient campaigns that maximize conversions while minimizing wasted spend, giving you stronger ROAS and predictable results. LEARN MORE Paid Social META, INSTAGRAM Your audience lives on social — we make sure they see you. With proven frameworks for scaling Meta and Instagram, we craft thumb-stopping creative, laser-targeted audiences, and optimized campaigns that not only get clicks but generate consistent pipeline and revenue. LEARN MORE Organic Search SEO, AIO & GEO​ SEO is the long game that keeps paying dividends. We pair technical expertise with content strategy to increase visibility, traffic, and rankings for the keywords that matter to your business. More than just traffic, our SEO is designed to attract buyers who convert. LEARN MORE Email & SMS Marketing KLAVIYO, ATTENTIVE Your owned channels are your most valuable asset — we help you unlock them. Our email and SMS campaigns build relationships that drive repeat purchases, higher lifetime value, and stronger customer loyalty. From automation to segmentation, we make every send count. LEARN MORE TikTok Marketing TIKTOK Attention moves fast, we help you keep up. Our team builds TikTok campaigns that blend creativity with performance, using data-backed strategy and native-style content to capture attention, drive engagement, and convert audiences into customers. From viral awareness to measurable ROI, we make TikTok work for your brand. LEARN MORE LinkedIn Marketing LINKEDIN. Where professionals connect, we make your brand stand out. With data-driven targeting, compelling creative, and full-funnel campaign strategy, we help you drive high-quality leads and grow your B2B pipeline. From awareness to conversions, our LinkedIn campaigns turn visibility into real business impact. GET STARTED CRO & Web Optimization Get more out of the traffic you already have. Through A/B testing, UX analysis, and landing page optimization, we increase conversion rates and average order value — ensuring your ad spend and organic traffic deliver maximum revenue. GET STARTED Connected TV Ads MNTN Your audience isn’t just scrolling — they’re streaming. We place your brand on the biggest screen in the house with precise audience targeting and premium inventory. From awareness to measurable conversions, our CTV campaigns combine the storytelling power of television with the performance of digital advertising. GET STARTED Video & Photo Production Compelling creative is the backbone of every successful campaign. Our in-house production team creates scroll-stopping visuals, lifestyle shoots, and brand stories designed for paid and organic channels. We make your brand not just seen — but remembered. GET STARTED Using sound data and best practices from over 10 years of experience, our marketing services capture traffic from the entire funnel – so we not only increase your website traffic, but you also gain the most out of every lead and sale! ALL CASE STUDIES ECOMMERCE PAID SEARCH SEO SOCIAL VIDEO Accelerating ECommerce Growth With Google, Meta, And Instagram Ads ECommerce, Social International Paid Media Strategy Yields 4x Roas ECommerce Seo & Shopping Optimization Drives 5x Revenue Growth For Auto Parts Retailer ECommerce Video Strategy Increases Brand Engagement And Conversion For Global Baby Brand ECommerce, Video Strategic Digital Marketing Increased Traffic 3x From Previous Year SEO Google Ads Performance Drives Holiday Growth For Luxury Fragrance Brand ECommerce VIEW ALL CASE STUDIES Ergobaby “The team portrays organization, attention to detail, and creative vision.” Michel Germain “Your Marketing People has rich knowledge within the consumer-products, fashion, and beauty verticals.” TDot Performance “My company would not be where it is today without Your Marketing People.” Sheertex ”Thank you so much! It's been an absolute pleasure...and I've really appreciated your professionalism and your level of commitment and versatility knowing all the constant changes that happens in fast- moving environments.” HopSkipDrive “The YMP team has been an absolute pleasure to work with. They always go above and beyond to manage our Facebook and Google accounts efficiently, constantly looking for ways to improve performance.” As a California-based digital marketing agency, we’ve made it our primary mission to see your business succeed. We are a leading online marketing firm committed to assisting businesses across North America to achieve growth and success. Our team of devoted professionals at Your Marketing People is dedicated to providing you with highly personalized, data-driven digital marketing services that go beyond your expectations and deliver real results. From content marketing and search engine optimization to email marketing and brand development, we take a comprehensive approach to meet your brand’s goals and needs. Founded with the singular purpose of transforming your website traffic into loyal customers, our agency leverages its expertise in marketing and business strategy to pinpoint the right actions to propel your business forward. Whether you need paid search, AI marketing, or social media management, we have the experience and knowledge to deliver top-notch services that will help your business thrive. Our focus is to help your business attain its digital marketing objectives. We believe in a higher standard and will settle for nothing less. Check out our reviews from clients and see for yourself why Your Marketing People is the best digital marketing agency for your business. We’re here to help.  We are a full-funnel digital marketing agency in California that offers digital ad management, search engine optimization, social media marketing, and email marketing services. Name * First Last Company Name * Website URL * Phone Number * Email * Services Interested In Email & SMS Marketing Organic Search Amazon Ads TikTok Marketing Paid Search Connected TV Ads Meta & Instagram CRO & Web Optimization Video & Photo Production LinkedIn Marketing Fractional CMO Message Us * Contact Your Marketing People Find what you need to know in our blog posts. VIEW ALL BLOGS What Is Agentic Marketing? The Marketer’s Plain-English Guide to AI Agents The 2026 AEO, GEO, and LLM Glossary: Every AI Search Term Marketers Need to Know Google Ads Updates Performance Max Campaigns with AI-Produced Voiceovers The Perfect Recipe for a Productive Google Ads Rep Call The 2026 Social Media Holiday Calendar Every Marketer Needs What Is the OODA Loop in Business and Marketing? What Is Agentic Marketing? The Marketer’s Plain-English Guide to AI Agents The 2026 AEO, GEO, and LLM Glossary: Every AI Search Term Marketers Need to Know Google Ads Updates Performance Max Campaigns with AI-Produced Voiceovers The Perfect Recipe for a Productive Google Ads Rep Call The 2026 Social Media Holiday Calendar Every Marketer Needs What Is the OODA Loop in Business and Marketing? Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click, paid social, SEO, and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Update cookies preferences ◈ Interior Pages — 32 pages crawledGoogle Ads Performance Drives Holiday Growth For Luxury Fragrance Brand < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Google Ads Performance Drives Holiday Growth For Luxury Fragrance Brand Google YoY Holiday Results 20% Increase in Revenue 27% Increase in Clicks 19% Increase in Orders Challenge Michel Germain Parfums sought to grow product sales through Google Ads, especially during key seasonal periods. With a competitive luxury fragrance market and the need for visibility and efficiency, they turned to YMP to build and optimize their paid search efforts. Solution YMP began by implementing a new, structured SEM strategy focused on capturing high-intent fragrance shoppers. Our team optimized campaigns for branded and non-branded keywords, built seasonal promotional strategies, & continuously tested ad copy and landing page alignment. With seeing such strong results in paid search, Michel Germain expanded their partnership with YMP to include SEO and Meta Ads. Thus, broadening their reach while maintaining strategic alignment across channels. “Your Marketing People has rich knowledge within the consumer products, fashion, and beauty verticals.” See the results. More Case Studies Ecommerce Apparel Brand Doubles Roas Goals With Expanded Paid Search eCommerce Seo & Shopping Optimization Drives 5x Revenue Growth For Auto Parts Retailer eCommerce Multi-channel Ad Strategy Drives 322% Yoy Sales Growth For Fashion Retailer eCommerce International Paid Media Strategy Yields 4x Roas eCommerce Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Inbound Marketing Agency in Orange County | CA Marketing Services Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Inbound Marketing Agency Services May 9, 2026 FULL FUNNEL INBOUND APPROACH Let’s get more qualified leads to your website, generate more revenue, and gain additional business from repeat clients using our performance-based full-funnel inbound marketing approach. A Closer Look at Inbound Marketing There is no stranger danger here. Inbound marketing starts from the moment a stranger finds out about you to when they can’t stop raving about you to anyone who will listen! Inbound marketing encompasses the full-funnel or lifecycle of a qualified customer – from stranger to visitor, to lead/customer, to brand advocate. At every touchpoint, inbound marketing plays a vital part and constantly evolves to get you the highest returns possible. The core of what we do and where our expertise lies is in the Inbound Marketing approach – that’s how we’ve managed to help clients succeed at improving overall company performance. Inbound Marketing Approach Applied At Your Marketing People, our suite of Inbound Marketing capabilities include (but are not limited to): Branding design and creation CRM set-up and management Creative and graphic design Paid search strategy and management Social media marketing SEO and reputation management Email marketing and nurture Video production and editing INBOUND MARKETING STAGES ATTRACT Using proven tactics tested over years of experience in Paid Search , Social Media Marketing, and SEO , we’ll target and bring the right audience to you. CONVERT Whether its landing pages, creative ads , or Hubspot forms, we will create and develop the tools you need to convert your traffic into sales or prospects. MISSED Unfortunately, there will be some who don’t convert on the first try. We will remarket to missed opportunities through Display, video , and more. DELIGHT Strong email nurtures , promotions, and quality content will build brand loyalty, increase sales, and delight your customers for years to come! LET’S TALK MARKETING STRATEGY You tried this, you tried that – it didn’t work. Then you pivoted in a different direction, but still seeing little results. Sound all too familiar? Let’s talk 1:1 Marketing Strategy and see where improvements can be made. PARTNERS Performance digital marketing for leading brands WHAT WE CAN DO FOR YOU You’re not like the rest. We completely understand, and will create a custom Inbound Marketing strategy just for you. Here’s how it works: We’ll start with understanding your business pain points and your high-level goals From there, we’ll strategize and develop an overall inbound marketing solution to drive sales, leads, and any other KPIs you’d like to focus on We’ll present you with a cohesive marketing strategy and multiple cost-effective pricing options to move forward with implementation Building a full-funnel approach ensures your marketing strategy is positively impacting your business as a whole and getting you the most revenue out of every ad dollar spent. CONTACT US TO GET STARTED “My company would not be where it is today without Your Marketing People. Like any business, we’re affected by seasonal ebbs and flows. Your Marketing People works that into our marketing strategy, pushing different products during various times of the year to maximize our returns. I never have to worry that they’re spending our budget wisely.” Charith Perera CEO, TDotPerformance How We Stack Up Against Other Marketing Agencies Most marketing agencies sell strategy slides. We run the actual programs. Your Marketing People is a full-service team built around an inbound methodology, with paid, organic, email, and social channels that work together instead of competing for budget. Plenty of inbound marketing agencies stop at the deck. We don’t. The best inbound marketing comes from teams that touch every layer of execution. For B2B brands especially, that integration matters. A B2B sales cycle takes weeks or months to close. Lead generation has to feed a CRM that nurtures, not just a form fill that disappears. We connect your inbound engine to the rest of your stack, including web design, marketing automation, email nurtures, and Google Ads retargeting. Website design that actually converts gets paired with content marketing that earns rankings. Every channel runs in sync, not in silos. Content marketing is the engine. Blog posts, pillar pages, comparison guides, video walkthroughs, gated assets. Each piece serves a stage of the funnel and supports a clear conversion path. Analytics tell us which content drives pipeline and which gets ignored. ROI gets tracked at the asset level, not the campaign level. When our marketing campaigns shift, the data tells us why. Growth marketing requires that kind of discipline. So does picking the right marketing company to run it. The Difference You’ll Notice First If you’ve worked with one of the best inbound marketing agencies before, you know the difference comes down to follow-through. Strategy is easy. Execution is what separates a useful partner from a forgettable invoice. Whether you need a full multi-channel program or want to strengthen one part of the funnel, we scale to fit. Let’s talk. Like Being in the Know? Then Subscribe to our Newsletter! 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When you’re searching for the right marketing agency , proximity and understanding matter. You’re not just looking for any old agency; you’re searching for a team that feels like a neighbor, one that’s familiar with your community, your market, and your business aspirations. While we operate virtually, our approach is deeply rooted in providing the personalized touch and local insight you’d expect from an agency next door. We build digital marketing strategies that follow proven best practices and stay cost-effective without cutting corners on quality. With us, you gain the advantage of global expertise combined with a commitment to catering to your specific regional needs. Whether you’re aiming to reach your target audience locally or expand internationally, our team delivers effective marketing that makes your digital marketing journey seamless and successful. Your Marketing People in California As your California marketing partner, we focus on key digital marketing services that help large businesses and enterprises grow. Our approach is data-driven and results-focused, ensuring you get the most out of your marketing efforts. Search Engine Optimization (SEO) Having a strong online presence starts with being easily found by your target audience. Our SEO services are designed to help your business rank higher on search engines like Google, making sure you’re visible when potential customers search for the products or services you offer. We focus on: Comprehensive keyword research to identify the terms your customers are searching for. On-page optimization that ensures your site structure, content, and metadata align with search engine algorithms. Technical SEO improvements to enhance site speed, mobile performance, and crawlability. Local SEO strategies to help your business rank for location-based searches. With our SEO services, your business can dominate search results, drive organic traffic, and increase your online visibility. Pay-Per-Click Advertising (PPC) For businesses looking to generate fast results, PPC advertising offers an effective way to attract targeted traffic. Our PPC campaigns are carefully planned and optimized to ensure you get the best possible return on investment. We handle every aspect of your PPC strategy, including: Creating and managing Google Ads campaigns. Conducting detailed keyword research and competitor analysis. Developing compelling ad copy and landing pages. Continuously optimizing your ad campaigns to maximize performance and minimize costs. Whether you’re focused on capturing leads or boosting online sales, our PPC services deliver measurable results quickly. Paid Social Media Advertising Social media is where your audience spends a large portion of their time, and paid social media advertising can help you reach them more effectively. We create paid social campaigns that engage users on platforms like Facebook, Instagram, and LinkedIn, driving awareness, engagement, and conversions. Our paid social services include: Crafting engaging, on-brand content that resonates with your audience. Targeting your ideal customer based on demographics, behaviors, and interests. Managing budget and ad performance to ensure maximum ROI. Regular optimization of campaigns to refine targeting and increase effectiveness. From brand awareness to driving direct conversions, our paid social strategies are designed to achieve your business objectives. Email Marketing Email marketing remains one of the most direct and effective ways to nurture relationships with your audience and drive repeat business. We design personalized email marketing campaigns that keep your customers informed and engaged. Our email marketing services include: List segmentation to ensure your messages are reaching the right audience. Creating compelling email content with strong calls to action. Automated email workflows that guide your leads through the customer journey. Detailed reporting on open rates, click-through rates, and conversion performance. With our email marketing expertise, we help you maintain a connection with your customers, driving loyalty and conversions. Contact Our California Marketing Agency Today! We’re all about making digital marketing easy and effective for businesses like yours. Whether you’re looking to get your brand noticed, connect with more customers, or just make your online presence stronger, we’ve got you covered. Our team works online, which means we’re always just around the corner, ready to help your business grow. No matter where you are, we’re here for you with smart ideas and a friendly chat. Contact us today to discuss how we can take your marketing to the next level! Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name * First Last Company Name * Website URL * Phone Number * Email * Message Us * Contact Your Marketing People The Benefits of a Virtual CA Marketing Agency Working Together Everywhere : Our team is from all over, which means we know what people like in different places. This helps us make sure your business stands out, no matter who you’re talking to or where they are. Easy to Work With : Being an online marketing agency means we’re super flexible. You can reach out to us from anywhere, and we’ll be there to respond. No need for long travels or waiting for meetings. It’s all about making things as convenient for you as possible. Top Talent for Your Business : Working virtually lets us pick the best people to work on your projects, no matter where they are. This means you get experts from around the world thinking about how to make your business shine. Always Here for You : The best part about us being online? Our team is always just a message away. We’re here to keep things running smoothly for you, answering your questions and updating you on how things are going. Why Choose Us as Your California Marketing Partner? While many marketing agencies offer digital services, few understand the specific needs of California businesses like we do. Our approach is rooted in a deep understanding of the local market, combined with the flexibility and experience to handle large-scale campaigns. Here’s why we stand out: Tailored Strategies : We don’t believe in one-size-fits-all. Our strategies are crafted to align with your unique business goals, ensuring every service is designed to meet your specific needs. Results-Driven : We focus on delivering measurable results. Every campaign is tracked and analyzed to ensure you’re getting the best return on your marketing investment. Comprehensive Support : From strategy development to execution, we manage all aspects of your digital marketing, giving you the freedom to focus on what matters most—growing your business. Counties We Serve in California Los Angeles County Marin County San Mateo County Santa Clara County Contra Costa County San Francisco County Alameda County Placer County Ventura County El Dorado County Santa Cruz County Napa County Orange County Solano County Sonoma County San Luis Obispo County Yolo County Santa Barbara County Mono County Alpine County San Benito County Nevada County Inyo County Amador County San Diego County Calaveras County Lassen County Sacramento County Riverside County Mariposa County Monterey County Plumas County San Bernadino County San Joaquin County Sutter County Tuolumne County Like Being in the Know? Then Subscribe to our Newsletter! First Name Email Address SIGN UP Categories AI/AISEO Amazon Bing Branding California Case Study Company News Content Marketing Data-Driven Attribution Digital Marketing Di Digital Marketing Services < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Data-Driven Digital Marketing Let’s Take Your Digital Marketing to New Heights OUR SERVICES Our Expertise . Your search for a top-rated marketing agency ends here! At Your Marketing People, we offer outsourced digital marketing services for mid-market and large enterprises in the USA and abroad. From SEO and PPC to email and social media , our team of experts custom-tailors each campaign for maximum impact. With online appointments and flexible service offerings, our digital marketing firm is ready to help you meet your goals! Lead Generation Using proven inbound marketing strategies, we consistently generate QUALIFIED traffic and leads for our clients. Strategy How to get from Point A to Point B? Let us draw a custom map to move your leads down the funnel successfully. E-Commerce We specialize in converting "window shopping" traffic into actual eCommerce sales. Cha-ching! Reporting Work with whichever system you're using to track marketing performance & improve upon it. We're masters at data analysis! Our Services . Paid Search Google, bing Be there the moment intent is highest. Our paid search experts ensure your brand dominates when customers are actively looking to buy. We design highly efficient campaigns that maximize conversions while minimizing wasted spend, giving you stronger ROAS and predictable results. LEARN MORE Paid Social Meta, Instagram Your audience lives on social — we make sure they see you . With proven frameworks for scaling Meta and Instagram, we craft thumb-stopping creative, laser-targeted audiences, and optimized campaigns that not only get clicks but generate consistent pipeline and revenue. LEARN MORE Organic Search SEO, AIO & GEO​ SEO is the long game that keeps paying dividends. We pair technical expertise with content strategy to increase visibility, traffic, and rankings for the keywords that matter to your business. More than just traffic, our SEO is designed to attract buyers who convert. LEARN MORE Email & SMS Marketing klaviyo, attentive Your owned channels are your most valuable asset — we help you unlock them. Our email and SMS campaigns build relationships that drive repeat purchases, higher lifetime value, and stronger customer loyalty. From automation to segmentation, we make every send count. LEARN MORE TikTok Marketing tiktok Attention moves fast, we help you keep up. Our team builds TikTok campaigns that blend creativity with performance, using data-backed strategy and native-style content to capture attention, drive engagement, and convert audiences into customers. From viral awareness to measurable ROI, we make TikTok work for your brand. LEARN MORE LinkedIn Marketing Linkedin. Where professionals connect, we make your brand stand out. With data-driven targeting, compelling creative, and full-funnel campaign strategy, we help you drive high-quality leads and grow your B2B pipeline. From awareness to conversions, our LinkedIn campaigns turn visibility into real business impact. GET STARTED CRO & Web Optimization Get more out of the traffic you already have. Through A/B testing, UX analysis, and landing page optimization, we increase conversion rates and average order value — ensuring your ad spend and organic traffic deliver maximum revenue. GET STARTED Connected TV Ads MNTN Your audience isn’t just scrolling — they’re streaming. We place your brand on the biggest screen in the house with precise audience targeting and premium inventory. From awareness to measurable conversions, our CTV campaigns combine the storytelling power of television with the performance of digital advertising. GET STARTED Video & Photo Production Compelling creative is the backbone of every successful campaign. Our in-house production team creates scroll-stopping visuals, lifestyle shoots, and brand stories designed for paid and organic channels. We make your brand not just seen — but remembered. GET STARTED Paid Social . AWARENESS Clearly define, test, and verify top-performing audiences based on interests, demographics, location, and look-a-like targeting. CONSIDERATION Educate the audience on your brand and the why behind your business. Drive qualified traffic to the website, to increase conversions and revenue. REMARKET Retarget users with a high-level of intent including time on site, page views, etc. to ensure you are in front of the RIGHT people at the RIGHT time. REPORTING We use data to drive Paid Social campaigns plan-of-action and pacing to keep track of budget. Using sound data and best practices from over 10 years of experience, our marketing services capture traffic from the entire funnel – so we not only increase your website traffic, but you also gain the most out of every lead and sale! OUR CAPABILITIES Attract Set- up email captures by offering coupon codes. Create a Welcome email program to nurture and educate. Convert & Retain Send promotional emails, new product announcements, and rewards to build customer loyalty. Advocate/Win Back Foster brand advocates with referral and review programs while driving retention with proven win-back strategies. Reporting Use data to drive your Email Marketing plan-of-action and continue to optimize email campaigns consistently. Optimize Your Email Campaigns Our email marketing strategy includes the entire marketing funnel from attraction to advocacy. We increase sales and customer retention through email automation, segmentation, quality content and conversion rate optimization. GET STARTED Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed OODA Loop Explained: Business Strategy & Marketing Uses Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact What Is the OODA Loop in Business and Marketing? Digital Marketing Digital Marketing , Marketing Tips May 2, 2026 TLDR: The OODA loop is a four-step decision-making process — Observe, Orient, Decide, Act — developed by military strategist Colonel John Boyd, an Air Force fighter pilot. Businesses and marketers use the OODA loop to move faster than competitors, react to market shifts in real-time, and turn raw data into informed decisions. Whoever cycles through their OODA loop fastest usually wins Today’s business world is fast-paced, with many first-mover advantages, and slow decision-makers get left behind. The OODA loop gives you a repeatable framework for staying a step ahead. This guide breaks down the OODA loop; where it came from, and how it actually works when it comes to business strategy and digital marketing. You’ll get real examples, common mistakes, and a walkthrough you can apply to your next campaign or product launch. Sections Toggle Key Takeaways What Is the OODA Loop and Where Did It Come From? Why Is the OODA Loop Such a Good Fit for Business Strategy? What's a Good OODA Loop Example in Business? How Does the OODA Loop Apply to Digital Marketing? How Do You Use the OODA Loop for Decision Making in a Real Campaign? What Are the Most Common OODA Loop Mistakes? How Fast Should You Run Your OODA Loop? How Is the OODA Loop Different From Agile or PDCA? What to Remember About the OODA Loop Key Takeaways The OODA loop has four stages: Observe, Orient, Decide, Act. It was developed by Air Force Colonel John Boyd, originally for fighter pilot dogfights. The goal is faster decision cycles, not just more decisions. In marketing, the OODA loop runs on analytics, A/B tests, and iterative content updates. The team that cycles its OODA loop fastest tends to outperform slower competitors. Orientation is the step most teams skip, and it’s the one that matters most. What Is the OODA Loop and Where Did It Come From? The OODA loop is a decision-making process built around four steps: Observe, Orient, Decide, and Act. It was developed by military strategist Colonel John Boyd, an Air Force pilot who studied why some pilots consistently won dogfights they statistically should have lost. Boyd noticed something simple. The winning pilots weren’t always faster, stronger, or better-equipped. They cycled through their decision-making process faster than the other guy. By the time the enemy reacted to one move, the winning pilot was already two moves ahead. That’s the whole insight. Air Force Colonel John Boyd later expanded this idea well beyond aerial combat. He saw the same pattern in business, politics, and any environment where people have to make decisions under pressure with incomplete information. Which is basically every business meeting you’ve ever sat in. The four steps work like this: Observe: Take in raw data and new information from your environment. Orient: Interpret what you’re seeing using context, experience, and analytics. Decide: Pick a course of action based on your orientation. Act: Execute the decision and watch what happens. Then you start over. That’s the loop part. It’s a feedback loop, and the best teams run it constantly. Why Is the OODA Loop Such a Good Fit for Business Strategy? Business moves fast. Competitors launch features overnight. Customer behavior shifts after one viral TikTok. A new ad platform pops up and suddenly your acquisition costs double. The companies that survive aren’t the ones with the prettiest five-year plans. They’re the ones that adapt. That’s where the OODA loop earns its keep as a business strategy framework. It forces a team to keep paying attention. Most companies fail at the observation and orientation steps, not at execution. They build a plan, fall in love with it, and miss the moment the market changes. Using the OODA loop for business strategy gives you three concrete advantages. You react to market shifts faster than competitors who are still stuck in a planning meeting. You catch warning signs in your metrics before they become crises. And you build a culture where iterative learning beats executive ego. Agility isn’t a buzzword in this context. It’s what happens when an organization stops treating strategy as an annual document and starts treating it as a live, agile process. What’s a Good OODA Loop Example in Business? Amazon is probably the most public OODA loop example in business. Jeff Bezos runs the company on what he calls “Day 1” thinking, which is basically permanent observation and orientation. When AWS exploded out of an internal infrastructure project, that wasn’t luck. Amazon observed an internal pain point. They oriented on the broader market opportunity. They decided to productize it. They acted by launching it externally. Today AWS is a $100 billion business. Netflix is another classic. They observed that DVD rentals were declining and streaming bandwidth was getting cheap. They oriented around a future where physical media would die. They decided to cannibalize their own DVD business. They acted on streaming before anyone else did. That single OODA cycle saved the company. Startup pivots are OODA loops in fast-forward. Slack started as a gaming company. Instagram started as a check-in app called Burbn. The founders observed user behavior, oriented around what was actually working, decided to kill the original idea, and acted by rebuilding around the part users loved. Each pivot was a feedback loop running at high speed. How Does the OODA Loop Apply to Digital Marketing? This is where marketers should lean forward. Digital marketing is basically an OODA loop with better tools. Observe is where you collect raw signals. Google Analytics tells you what pages people visit and where they bounce. Google Search Console shows you which queries are driving traffic. Heatmap tools like Microsoft Clarity or Hotjar show you exactly where users click, scroll, and rage-quit. Real-time dashboards, paid ad platforms, and CRM data all feed this stage. Orient is where most marketers fall down. You take all that observation data and turn it into meaning. You identify trends. You figure out user intent behind a search query. You notice that bounce rate spiked after the last redesign. Orientation requires actual thinking, not just dashboard staring. Good analytics tools help, but the human reading the numbers still matters most. Decide is the action plan. Maybe you change a landing page headline. Maybe you adjust your keyword strategy because Search Console shows you’re ranking on page two for a high-intent query and one push could move you to page one. Maybe you decide to test new ad creative because click-through rates are sliding. Act is the deploy step. Push the new headline live. Launch the A/B test. Update the meta description. Publish the new content. Then go right back to Observe and watch what happens. The marketers who win aren’t the ones with the biggest budgets. They’re the ones who cycle this loop in days instead of quarters. How Do You Use the OODA Loop for Decision Making in a Real Campaign? Let’s walk through a real OODA loop decision-making example. Say you’re running a paid search campaign for an e-commerce store. Observe: You check the campaign after 14 days. One ad group has a 4% conversion rate. Another sits at 0.6%. The bad one is also burning 60% of the budget. Orient: You pull the search terms report. The bad ad group is matching broad, generic queries with low purchase intent. The good ad group hits specific product searches. You also notice the bad ad group’s landing page has a 78% bounce rate while the good one is at 32%. Decide: You’re going to pause the broad keywords, add negativ Strategic Digital Marketing Increased Traffic 3x From Previous Year < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Strategic Digital Marketing Increased Traffic 3x From Previous Year Quarter Over Quarter Results 75% Decrease in CPL 188% Increase in Lead Volume 1st Page Organic Rank on Google Challenge Despite strong partnerships with major tech players and deep industry expertise, PacGenesis lacked brand awareness. They needed a smart marketing plan to spotlight their products and highlight their glowing reputation. Solution After launching a sleek new website, YMP helped position PacGenesis as an industry leader. They kicked things off by driving high-quality leads through targeted LinkedIn ads, testing creative and calls-to-action to find what worked best. At the same time, they built up organic visibility through strong SEO content and high-authority backlinks. In just one quarter, the results spoke for themselves. “What you’ve done for our company is nothing short of a miracle. You’ve given our company a public voice and managed to grow our online reputation from nothing to rivaling IBM in just a few short months.” See the results. More Case Studies Organic SEO Strategy Produces 24% YoY Revenue Growth eCommerce Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Case Studies < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact All Case Studies eCommerce Paid Search SEO Social Video Organic SEO Strategy Produces 24% YoY Revenue Growth eCommerce, SEO Video Strategy Increases Brand Engagement And Conversion For Global Baby Brand eCommerce, Video Seo & Shopping Optimization Drives 5x Revenue Growth For Auto Parts Retailer eCommerce International Paid Media Strategy Yields 4x Roas eCommerce Google Ads Performance Drives Holiday Growth For Luxury Fragrance Brand eCommerce Accelerating eCommerce Growth with Google, Meta, and Instagram Ads eCommerce, Social Smart Targeting Drives Holiday Success Across Google & Meta For Baby Brand eCommerce, Social Multi-channel Ad Strategy Drives 322% Yoy Sales Growth For Fashion Retailer eCommerce, Social Ecommerce Apparel Brand Doubles Roas Goals With Expanded Paid Search eCommerce, Paid Search 1 2 Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed SEO Services | Results-Driven Search Engine Optimization | AISEO CALIFORNIA SEO AGENCY With over 25 years of experience, our SEO team can help improve your search engine rankings for the key terms and phrases your target customers are actually searching for. We’ll drive quality traffic that will increase your bottom line. Period. NOT JUST SEO. AISEO. Today’s search landscape is rapidly evolving—and so are we. At Your Marketing People, we don’t just “optimize for Google” anymore. We build strategies for visibility across the AI-powered internet. Search engines have changed. With AI Overviews, Zero-Click Search, Google Gemini, and Bing Co-Pilot reshaping how users discover information, traditional SEO just isn’t enough. That’s why we now lead with AISEO (Artificial Intelligence Search Engine Optimization)—a smarter, more adaptive approach that future-proofs your organic strategy. MEET YOUR SEO PEOPLE Here’s a sneak peek of how YMP can help grow your business organically. Our seasoned experts have been crushing the SEO game for over 25 years combined. Our SEO team focuses on driving qualified traffic to your website utilizing best-practice SEO tactics and data. TAKE A LOOK AT OUR WORK Grab the Attention of Locals If you have a brick and mortar business, it’s very likely that most of your customers are nearby and using online to search for products and services. That’s why it’s important to have a web presence and rank on popular search engines, like Google, for keywords that are related to your business. But getting started with local SEO can be complicated. That was the same for our law firm client. Great SEO Means More eCommerce Sales Successful SEO increases traffic. With more people coming to your website, your sales will increase exponentially to match your new traffic numbers. But…what if you increase your traffic AND increase your conversion rate? This means even more sales! That was exactly the plan we derived for the online gift packaging company featured in this case study. The Future of Organic Search Is Generative Welcome to the era of GEO (Generative Engine Optimization) —where AI engines like ChatGPT, Perplexity, and Gemini don’t just search the web…they summarize it. Our goal? To make sure your content is what they cite. We optimize for: AI models & LLMs (via llms.txt, metadata structuring, and content clarity) Voice assistants & chat interfaces like Google Gemini and Bing Co‑Pilot Zero-click results where answers appear before a user ever scrolls This is the new SEO battlefield. And we’re already winning it for our clients. Agentic SEO: Smarter. Faster. Autonomous. We also deploy Agentic SEO —a next-gen strategy powered by AI tools and autonomous optimization. Think: smart agents that track your ranking shifts, recommend technical fixes, and A/B test on-page copy without lifting a finger. It’s like having a full SEO department on autopilot. LET'S TALK MARKETING STRATEGY You tried this, you tried that – it didn’t work. Then you pivoted in a different direction, but still seeing little results. Sound all too familiar? Let’s talk 1:1 Marketing Strategy and see where improvements can be made. GET YOUR FREE STRATEGY SEO Marketing Services Tailored to You We still offer the human expertise you expect—only now, enhanced with machine learning and AI-backed insights. Here’s what that looks like: Full SEO Audit (technical SEO, on-page, and now AI-readiness) Keyword Research & Strategy Structured Content for Answer Engines not just Google Search Results Identify Target Audience Conversion Optimization Recommend and Implement On-Page SEO Factors (Title, Meta Descriptions, H1, meta tags, etc.) Recommend and Implement Off-Page factors (link building, link profiling, etc.) Improving User Experience Online Reputation Management Whether you’re local or national, B2B or eComm, our AI-native SEO approach ensures you’re not just indexed—you’re influential. OUR SEO CLIENTS Performance digital marketing for leading brands WHAT WE CAN DO FOR YOU You’re not like the rest. We completely understand, and will create a custom SEO strategy just for you. Here’s just some of our SEO marketing services we offer: Audit Your Current Website Keyword Research & Strategy Identify Target Audience Technical Audit and Clean Up (page speed, error pages, etc.) Recommend and Implement on-page SEO Factors (Title, H1, meta tags, etc.) Recommend and Implement Off page factors (link building, link profiling, etc.) Improving User Experience Content Creation and Optimization Online Reputation Management CONTACT US TO GET STARTED Ready to Dominate AI Search? With over 25 years of collective SEO experience, Your Marketing People helps brands adapt—and thrive—in an AI-driven landscape. Want to be cited by ChatGPT Want your answers to power Bing Co-Pilot and Gemini snippets? Want a long-term SEO strategy that works now and in the years to come? Let’s build an organic strategy that’s not just smart—it’s AI-smart. "After seeing the stellar improvements Your Marketing People drove for our email marketing, I signed up for their SEO services. Within a couple of months we saw a huge movement in positioning with a revenue increase of 28% year-over-year from our organic traffic. Over a year later we are still growing year over year sessions by at least 30% and revenue by 20%" Charith Perera CEO, TDotPerformance Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Every Business Has Untapped Potential UNLOCK YOURS the Ethos . A Higher Standard. 99% of Our Business Comes from Referrals – a true testament of the trust and satisfaction we’ve built with our clients. Our clients often tell us they value how we let the numbers guide our decisions while delivering measurable results with fast, detail-oriented execution. They also appreciate our creative approach — from fresh ad concepts to actionable takeaways that move their brand forward. We’re honored that most of our business comes from referrals, a testament to the strong relationships we’ve built along the way. More than just a marketing firm or advertising agency, we’re your partner in growth. By combining creativity, strategy, and expert execution, we maximize your digital marketing efforts, boost conversions, and help your business reach its goals. Your success story starts here. Let’s achieve the results your brand deserves – quickly, thoughtfully, and effectively. Paid Search Google, bing Be there the moment intent is highest. Our paid search experts ensure your brand dominates when customers are actively looking to buy. We design highly efficient campaigns that maximize conversions while minimizing wasted spend, giving you stronger ROAS and predictable results. LEARN MORE Paid Social Meta, Instagram Your audience lives on social — we make sure they see you . With proven frameworks for scaling Meta and Instagram, we craft thumb-stopping creative, laser-targeted audiences, and optimized campaigns that not only get clicks but generate consistent pipeline and revenue. LEARN MORE Organic Search SEO, AIO & GEO​ SEO is the long game that keeps paying dividends. We pair technical expertise with content strategy to increase visibility, traffic, and rankings for the keywords that matter to your business. More than just traffic, our SEO is designed to attract buyers who convert. LEARN MORE Email & SMS Marketing klaviyo, attentive Your owned channels are your most valuable asset — we help you unlock them. Our email and SMS campaigns build relationships that drive repeat purchases, higher lifetime value, and stronger customer loyalty. From automation to segmentation, we make every send count. LEARN MORE TikTok Marketing tiktok Attention moves fast, we help you keep up. Our team builds TikTok campaigns that blend creativity with performance, using data-backed strategy and native-style content to capture attention, drive engagement, and convert audiences into customers. From viral awareness to measurable ROI, we make TikTok work for your brand. LEARN MORE LinkedIn Marketing Linkedin. Where professionals connect, we make your brand stand out. With data-driven targeting, compelling creative, and full-funnel campaign strategy, we help you drive high-quality leads and grow your B2B pipeline. From awareness to conversions, our LinkedIn campaigns turn visibility into real business impact. GET STARTED CRO & Web Optimization Get more out of the traffic you already have. Through A/B testing, UX analysis, and landing page optimization, we increase conversion rates and average order value — ensuring your ad spend and organic traffic deliver maximum revenue. GET STARTED Connected TV Ads MNTN Your audience isn’t just scrolling — they’re streaming. We place your brand on the biggest screen in the house with precise audience targeting and premium inventory. From awareness to measurable conversions, our CTV campaigns combine the storytelling power of television with the performance of digital advertising. GET STARTED Video & Photo Production Compelling creative is the backbone of every successful campaign. Our in-house production team creates scroll-stopping visuals, lifestyle shoots, and brand stories designed for paid and organic channels. We make your brand not just seen — but remembered. GET STARTED Authenticity. Creativity. Integrity. Clients-First. Expertise. Customization. What We’re About the Works . SEE OUR ACCOMPLISHMENTS Using sound data and best practices from over 10 years of experience, our marketing services capture traffic from the entire funnel – so we not only increase your website traffic, but you also gain the most out of every lead and sale! All Case Studies eCommerce Paid Search SEO Social Video Seo & Shopping Optimization Drives 5x Revenue Growth For Auto Parts Retailer eCommerce Google Ads Performance Drives Holiday Growth For Luxury Fragrance Brand eCommerce Video Strategy Increases Brand Engagement And Conversion For Global Baby Brand eCommerce, Video Organic SEO Strategy Produces 24% YoY Revenue Growth eCommerce, SEO International Paid Media Strategy Yields 4x Roas eCommerce Accelerating eCommerce Growth with Google, Meta, and Instagram Ads eCommerce, Social VIEW ALL CASE STUDIES Ergobaby “The team portrays organization, attention to detail, and creative vision.” Michel Germain “Your Marketing People has rich knowledge within the consumer-products, fashion, and beauty verticals.” TDot Performance “My company would not be where it is today without Your Marketing People.” Sheertex ”Thank you so much! It's been an absolute pleasure...and I've really appreciated your professionalism and your level of commitment and versatility knowing all the constant changes that happens in fast- moving environments.” HopSkipDrive “The YMP team has been an absolute pleasure to work with. They always go above and beyond to manage our Facebook and Google accounts efficiently, constantly looking for ways to improve performance.” A Note From The Founders . As a California-based digital marketing agency, we’ve made it our primary mission to see your business succeed. We are a leading online marketing firm committed to assisting businesses across North America to achieve growth and success. Our team of devoted professionals at Your Marketing People is dedicated to providing you with highly personalized, data-driven digital marketing services that go beyond your expectations and deliver real results. From content marketing and search engine optimization to email marketing and brand development, we take a comprehensive approach to meet your brand’s goals and needs. Founded with the singular purpose of transforming your website traffic into loyal customers, our agency leverages its expertise in marketing and business strategy to pinpoint the right actions to propel your business forward. Whether you need paid search, AI marketing, or social media management, we have the experience and knowledge to deliver top-notch services that will help your business thrive. Our focus is to help your business attain its digital marketing objectives. We believe in a higher standard and will settle for nothing less. Check out our reviews from clients and see for yourself why Your Marketing People is the best digital marketing agency for your business. Our Clients some People who trust us TAKE THE NEXT STEP AND REACH OUT TODAY We're Your Marketing People . We’re here to help. We are a full-funnel digital marketing agency in California that offers digital ad management, search engine optimization, social media marketing, and email marketing services. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name * First Last Company Name * Website URL * Phone Number * Email * Services Interested In Email & SMS Marketing Organic Search Amazon Ads TikTok Marketing Paid Search Connected TV Ads Meta & Instagram CRO & Web Optimization Video & Photo Production LinkedIn Marketing Fractional CMO Message Us * Contact Your Marketing People Pick Our Brains Learn . Find what you need to know in our blog posts. VIEW ALL BLOGS The Perfect Recipe for a Productive Google Ads Rep Call The 2026 Social Media Holiday Calendar Every Marketer Needs What Is Case Studies < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact All Case Studies eCommerce Paid Search SEO Social Video Organic SEO Strategy Produces 24% YoY Revenue Growth eCommerce, SEO Video Strategy Increases Brand Engagement And Conversion For Global Baby Brand eCommerce, Video Seo & Shopping Optimization Drives 5x Revenue Growth For Auto Parts Retailer eCommerce International Paid Media Strategy Yields 4x Roas eCommerce Google Ads Performance Drives Holiday Growth For Luxury Fragrance Brand eCommerce Accelerating eCommerce Growth with Google, Meta, and Instagram Ads eCommerce, Social Smart Targeting Drives Holiday Success Across Google & Meta For Baby Brand eCommerce, Social Multi-channel Ad Strategy Drives 322% Yoy Sales Growth For Fashion Retailer eCommerce, Social Ecommerce Apparel Brand Doubles Roas Goals With Expanded Paid Search eCommerce, Paid Search 1 2 Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Digital Marketing Services < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Data-Driven Digital Marketing Let’s Take Your Digital Marketing to New Heights OUR SERVICES Our Expertise . Your search for a top-rated marketing agency ends here! At Your Marketing People, we offer outsourced digital marketing services for mid-market and large enterprises in the USA and abroad. From SEO and PPC to email and social media , our team of experts custom-tailors each campaign for maximum impact. With online appointments and flexible service offerings, our digital marketing firm is ready to help you meet your goals! Lead Generation Using proven inbound marketing strategies, we consistently generate QUALIFIED traffic and leads for our clients. Strategy How to get from Point A to Point B? Let us draw a custom map to move your leads down the funnel successfully. E-Commerce We specialize in converting "window shopping" traffic into actual eCommerce sales. Cha-ching! Reporting Work with whichever system you're using to track marketing performance & improve upon it. We're masters at data analysis! Our Services . Paid Search Google, bing Be there the moment intent is highest. Our paid search experts ensure your brand dominates when customers are actively looking to buy. We design highly efficient campaigns that maximize conversions while minimizing wasted spend, giving you stronger ROAS and predictable results. LEARN MORE Paid Social Meta, Instagram Your audience lives on social — we make sure they see you . With proven frameworks for scaling Meta and Instagram, we craft thumb-stopping creative, laser-targeted audiences, and optimized campaigns that not only get clicks but generate consistent pipeline and revenue. LEARN MORE Organic Search SEO, AIO & GEO​ SEO is the long game that keeps paying dividends. We pair technical expertise with content strategy to increase visibility, traffic, and rankings for the keywords that matter to your business. More than just traffic, our SEO is designed to attract buyers who convert. LEARN MORE Email & SMS Marketing klaviyo, attentive Your owned channels are your most valuable asset — we help you unlock them. Our email and SMS campaigns build relationships that drive repeat purchases, higher lifetime value, and stronger customer loyalty. From automation to segmentation, we make every send count. LEARN MORE TikTok Marketing tiktok Attention moves fast, we help you keep up. Our team builds TikTok campaigns that blend creativity with performance, using data-backed strategy and native-style content to capture attention, drive engagement, and convert audiences into customers. From viral awareness to measurable ROI, we make TikTok work for your brand. LEARN MORE LinkedIn Marketing Linkedin. Where professionals connect, we make your brand stand out. With data-driven targeting, compelling creative, and full-funnel campaign strategy, we help you drive high-quality leads and grow your B2B pipeline. From awareness to conversions, our LinkedIn campaigns turn visibility into real business impact. GET STARTED CRO & Web Optimization Get more out of the traffic you already have. Through A/B testing, UX analysis, and landing page optimization, we increase conversion rates and average order value — ensuring your ad spend and organic traffic deliver maximum revenue. GET STARTED Connected TV Ads MNTN Your audience isn’t just scrolling — they’re streaming. We place your brand on the biggest screen in the house with precise audience targeting and premium inventory. From awareness to measurable conversions, our CTV campaigns combine the storytelling power of television with the performance of digital advertising. GET STARTED Video & Photo Production Compelling creative is the backbone of every successful campaign. Our in-house production team creates scroll-stopping visuals, lifestyle shoots, and brand stories designed for paid and organic channels. We make your brand not just seen — but remembered. GET STARTED Paid Social . AWARENESS Clearly define, test, and verify top-performing audiences based on interests, demographics, location, and look-a-like targeting. CONSIDERATION Educate the audience on your brand and the why behind your business. Drive qualified traffic to the website, to increase conversions and revenue. REMARKET Retarget users with a high-level of intent including time on site, page views, etc. to ensure you are in front of the RIGHT people at the RIGHT time. REPORTING We use data to drive Paid Social campaigns plan-of-action and pacing to keep track of budget. Using sound data and best practices from over 10 years of experience, our marketing services capture traffic from the entire funnel – so we not only increase your website traffic, but you also gain the most out of every lead and sale! OUR CAPABILITIES Attract Set- up email captures by offering coupon codes. Create a Welcome email program to nurture and educate. Convert & Retain Send promotional emails, new product announcements, and rewards to build customer loyalty. Advocate/Win Back Foster brand advocates with referral and review programs while driving retention with proven win-back strategies. Reporting Use data to drive your Email Marketing plan-of-action and continue to optimize email campaigns consistently. Optimize Your Email Campaigns Our email marketing strategy includes the entire marketing funnel from attraction to advocacy. We increase sales and customer retention through email automation, segmentation, quality content and conversion rate optimization. GET STARTED Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Blog Slider < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact From our Blog . Find what you need to know in our blog posts. The Perfect Recipe for a Productive Google Ads Rep Call The 2026 Social Media Holiday Calendar Every Marketer Needs What Is the OODA Loop in Business and Marketing? What Is Agentic Marketing? The Marketer’s Plain-English Guide to AI Agents The 2026 AEO, GEO, and LLM Glossary: Every AI Search Term Marketers Need to Know Google Ads Updates Performance Max Campaigns with AI-Produced Voiceovers The Perfect Recipe for a Productive Google Ads Rep Call Read More The 2026 Social Media Holiday Calendar Every Marketer Needs Read More What Is the OODA Loop in Business and Marketing? Read More What Is Agentic Marketing? The Marketer’s Plain-English Guide to AI Agents Read More The 2026 AEO, GEO, and LLM Glossary: Every AI Search Term Marketers Need to Know Read More Google Ads Updates Performance Max Campaigns with AI-Produced Voiceovers Read More SEO for Travel Websites: The Only Travel SEO Guide You Actually Need to Rank Higher Read More Are Links Still Important for SEO in 2026? What Backlinks Actually Do Now Read More How Often Should I Optimize My Campaigns? Read More 1 2 3 › » Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Privacy Policy < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Privacy Policy March 4, 2025 Privacy Policy for Your Marketing People Effective Date: May 2026 | Last Updated: May 2026 At Your Marketing People , we value your privacy and are committed to protecting your personal information. This privacy policy explains how we collect, use, store, and protect the data we gather through our website and digital marketing services. 1. Information We Collect We may collect the following types of personal information: Personal Information : Name, email address, phone number, business details, and billing information provided when you interact with us or engage in our services. Usage Data : Information about how you interact with our website, including IP addresses, browser types, and device data, is collected through cookies and similar technologies. 2. How We Use Your Information We use your data for various purposes, including: Managing customer relationships and communication. Conducting analytics to enhance user experience and optimize website performance. Marketing and advertising, where you have consented or as permitted by law. 3. Data Sharing and Disclosure We do not sell your personal information to third parties. However, we may share your information with: Service providers or partners who assist in delivering our marketing services. Legal authorities, if required by law or to protect our legal rights. 4. Cookies and Tracking Technologies We use cookies and similar technologies to track website activity and improve user experience. You can manage cookie preferences through your browser settings. 5. Data Security We implement reasonable security measures to protect your personal data from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure. 6. Your Data Rights Depending on your location, you may have certain rights regarding your personal data, such as the right to access, correct, or delete the information we hold about you. To exercise these rights, please contact us at [email protected]. California Privacy Rights (CCPA/CPRA) If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). This section describes those rights and how Your Marketing People handles your personal information. Categories of Personal Information We Collect We may collect the following categories of personal information: Identifiers: Name, email address, phone number, IP address Commercial Information: Records of services purchased or considered Internet or Network Activity: Website interactions, browsing behavior, referral sources Professional Information: Company name, job title, business contact details (for B2B clients) We collect this information from: You directly (e.g., forms, inquiries, contracts) Automated technologies (e.g., cookies, analytics tools) Third-party platforms (e.g., advertising and analytics partners) How We Use Personal Information We use personal information for the following purposes: To provide and manage our marketing services To communicate with clients and website visitors To improve website performance and user experience To run and optimize advertising campaigns To comply with legal obligations Client Data vs. Website Visitor Data We process personal information in two distinct contexts: Client Data: Information we process on behalf of our clients as a service provider. In these cases, we act as a processor (or “service provider” under CCPA), and the client controls how that data is used. Website Visitor Data: Information collected directly by Your Marketing People through our website and marketing activities. In these cases, we act as the business responsible for determining how the data is used. Sharing and Selling of Personal Information We do not sell personal information in the traditional sense (i.e., exchanging data for money). However, we may share certain data with advertising and analytics partners (such as Google Ads, Meta, etc.) for marketing and performance purposes. Under CCPA/CPRA, this may be considered “sharing” for cross-context behavioral advertising. Your Rights Under CCPA/CPRA California residents have the right to: Request access to the personal information we collect about you Request deletion of your personal information Request correction of inaccurate personal information Opt out of the sale or sharing of personal information Limit the use of sensitive personal information (if applicable) Not be discriminated against for exercising your privacy rights Do Not Sell or Share My Personal Information You have the right to opt out of the sale or sharing of your personal information. To exercise this right, you can: Email us at [email protected] Or submit a request through our contact form We will process verified requests within 15 business days in accordance with applicable law. How to Exercise Your Rights To submit a request related to your personal data, please contact us at: Email: [email protected] Response Timeframes: •       Acknowledgment of your request: within 10 business days •       Fulfillment of your request: within 45 calendar days (may be extended by an additional 45 days with notice) We may need to verify your identity before processing your request. Verification may include confirming your email address or other information we have on file. Authorized Agents You may designate an authorized agent to make a request on your behalf. We may require proof of authorization and identity verification before fulfilling such requests. Retention of Personal Information We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Changes to This Privacy Policy We may update this section periodically to reflect changes in legal requirements or our data practices.The effective date at the top of this section will be revised accordingly. We encourage you to review this section periodically. Contact Us If you have any questions or concerns about this privacy policy, please contact us at: Email: [email protected] Phone: 949.484.9104 Like Being in the Know? Then Subscribe to our Newsletter! 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The Marketer’s Plain-English Guide to AI Agents The 2026 AEO, GEO, and LLM Glossary: Every AI Search Term Marketers Need to Know Recent Comments Archives May 2026 April 2026 March 2026 February 2026 January 2026 December 2025 November 2025 October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July Seo & Shopping Optimization Drives 5x Revenue Growth For Auto Parts Retailer < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Seo & Shopping Optimization Drives 5x Revenue Growth For Auto Parts Retailer International Growth Results 5X Revenue Growth 60% Decrease in Wasted Spend 12% Increase in Conversion Rate Challenge TDot Performance, one of Canada’s leading automotive parts retailers, faced an uphill battle in a competitive, highticket eCommerce space. With a massive catalog of 250K+ SKUs, they needed a strategy to improve visibility, increase revenue, and reduce wasted spend while building a long-term SEO foundation. Solution YMP partnered with TDot Performance to overhaul their paid and organic strategy. We segmented shopping campaigns, eliminated redundant spend, and restructured the product feed to prioritize high-margin, high-converting items. At the same time, we built an SEO roadmap focused on technical health and content improvements for long-term growth. In just 12 months, TDot saw record-breaking performance and a 5X increase in revenue. “My company would not be where it is today without Your Marketing People.” See the results. More Case Studies International Paid Media Strategy Yields 4x Roas eCommerce Accelerating eCommerce Growth with Google, Meta, and Instagram Ads eCommerce Google Ads Performance Drives Holiday Growth For Luxury Fragrance Brand eCommerce Video Strategy Increases Brand Engagement And Conversion For Global Baby Brand eCommerce Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed SEO Services | Results-Driven Search Engine Optimization | AISEO CALIFORNIA SEO AGENCY With over 25 years of experience, our SEO team can help improve your search engine rankings for the key terms and phrases your target customers are actually searching for. We’ll drive quality traffic that will increase your bottom line. Period. NOT JUST SEO. AISEO. Today’s search landscape is rapidly evolving—and so are we. At Your Marketing People, we don’t just “optimize for Google” anymore. We build strategies for visibility across the AI-powered internet. Search engines have changed. With AI Overviews, Zero-Click Search, Google Gemini, and Bing Co-Pilot reshaping how users discover information, traditional SEO just isn’t enough. That’s why we now lead with AISEO (Artificial Intelligence Search Engine Optimization)—a smarter, more adaptive approach that future-proofs your organic strategy. MEET YOUR SEO PEOPLE Here’s a sneak peek of how YMP can help grow your business organically. Our seasoned experts have been crushing the SEO game for over 25 years combined. Our SEO team focuses on driving qualified traffic to your website utilizing best-practice SEO tactics and data. TAKE A LOOK AT OUR WORK Grab the Attention of Locals If you have a brick and mortar business, it’s very likely that most of your customers are nearby and using online to search for products and services. That’s why it’s important to have a web presence and rank on popular search engines, like Google, for keywords that are related to your business. But getting started with local SEO can be complicated. That was the same for our law firm client. Great SEO Means More eCommerce Sales Successful SEO increases traffic. With more people coming to your website, your sales will increase exponentially to match your new traffic numbers. But…what if you increase your traffic AND increase your conversion rate? This means even more sales! That was exactly the plan we derived for the online gift packaging company featured in this case study. The Future of Organic Search Is Generative Welcome to the era of GEO (Generative Engine Optimization) —where AI engines like ChatGPT, Perplexity, and Gemini don’t just search the web…they summarize it. Our goal? To make sure your content is what they cite. We optimize for: AI models & LLMs (via llms.txt, metadata structuring, and content clarity) Voice assistants & chat interfaces like Google Gemini and Bing Co‑Pilot Zero-click results where answers appear before a user ever scrolls This is the new SEO battlefield. And we’re already winning it for our clients. Agentic SEO: Smarter. Faster. Autonomous. We also deploy Agentic SEO —a next-gen strategy powered by AI tools and autonomous optimization. Think: smart agents that track your ranking shifts, recommend technical fixes, and A/B test on-page copy without lifting a finger. It’s like having a full SEO department on autopilot. LET'S TALK MARKETING STRATEGY You tried this, you tried that – it didn’t work. Then you pivoted in a different direction, but still seeing little results. Sound all too familiar? Let’s talk 1:1 Marketing Strategy and see where improvements can be made. GET YOUR FREE STRATEGY SEO Marketing Services Tailored to You We still offer the human expertise you expect—only now, enhanced with machine learning and AI-backed insights. Here’s what that looks like: Full SEO Audit (technical SEO, on-page, and now AI-readiness) Keyword Research & Strategy Structured Content for Answer Engines not just Google Search Results Identify Target Audience Conversion Optimization Recommend and Implement On-Page SEO Factors (Title, Meta Descriptions, H1, meta tags, etc.) Recommend and Implement Off-Page factors (link building, link profiling, etc.) Improving User Experience Online Reputation Management Whether you’re local or national, B2B or eComm, our AI-native SEO approach ensures you’re not just indexed—you’re influential. OUR SEO CLIENTS Performance digital marketing for leading brands WHAT WE CAN DO FOR YOU You’re not like the rest. We completely understand, and will create a custom SEO strategy just for you. Here’s just some of our SEO marketing services we offer: Audit Your Current Website Keyword Research & Strategy Identify Target Audience Technical Audit and Clean Up (page speed, error pages, etc.) Recommend and Implement on-page SEO Factors (Title, H1, meta tags, etc.) Recommend and Implement Off page factors (link building, link profiling, etc.) Improving User Experience Content Creation and Optimization Online Reputation Management CONTACT US TO GET STARTED Ready to Dominate AI Search? With over 25 years of collective SEO experience, Your Marketing People helps brands adapt—and thrive—in an AI-driven landscape. Want to be cited by ChatGPT Want your answers to power Bing Co-Pilot and Gemini snippets? Want a long-term SEO strategy that works now and in the years to come? Let’s build an organic strategy that’s not just smart—it’s AI-smart. "After seeing the stellar improvements Your Marketing People drove for our email marketing, I signed up for their SEO services. Within a couple of months we saw a huge movement in positioning with a revenue increase of 28% year-over-year from our organic traffic. Over a year later we are still growing year over year sessions by at least 30% and revenue by 20%" Charith Perera CEO, TDotPerformance Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed PPC Management Company in California | PPC Agency Orange County Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Maximize Your Reach with Precision Paid Search Services December 19, 2023 Achieving prominence with your paid search results is crucial. At Your Marketing People, we specialize in delivering unparalleled paid search services that drive targeted traffic and amplify your online presence. Why Choose Your Marketing People for Paid Search Professional PPC Management With our wealth of experience, we craft a unique strategy with keyword research and optimize PPC campaigns for maximum impact. Transparent Ad Spend Management We apply the best approach to achieve your goals, ensuring maximum ROI for your PPC campaigns. Testimonials “From expert knowledge to up-to-the-minute industry insight, our paid search marketing success is absolutely a direct result of Your Marketing People’s incredible level of work.” – Ian Rosenberg, Digital Marketing Specialist at CIVIC Financial Services “In the first month of signing up with YMP for paid search, our transactions and revenue both increased, by 34% and 43%, respectively. The numbers speak volumes, and I am very pleased with the relationship I’ve built with their team.” – Michelle Shemilt, Founder at NUMI Your Marketing People Paid Search Services PPC Advertising Craft compelling and high-converting PPC ads that capture the attention of your target audience across various platforms like Google Ads. Strategic PPC Management Let our experts handle the intricacies of PPC management, from keyword selection to ad placement, ensuring optimal performance. Why Brands Pick Us Over Other PPC Agencies There’s no shortage of PPC agencies promising the moon. PPC companies, digital marketing agencies, and freelance contractors all sound the same in pitch decks. The difference shows up in the reporting. A typical marketing agency optimizes for impressions. We optimize for revenue. Every PPC service we run starts with a clean audit. We look at account structure, keyword waste, landing page friction, and conversion tracking before we touch a single bid. From there, our PPC expert team builds PPC strategies tailored to your margins and your sales cycle. Our ads management covers Google Search, Performance Max, YouTube, Microsoft Ads, and paid social on Meta, LinkedIn, and TikTok. We watch every ad campaign closely. Reporting goes straight to your inbox. Based in Irvine, we serve as the Los Angeles PPC partner for brands across Southern California and run accounts coast to coast. Because SEO and PPC live under the same roof here, our paid and organic teams share insights every week. That makes our marketing services stronger than what most siloed advertising agency teams can deliver. Why It Works You don’t need another agency. You need a partner that treats your ad budget the way you treat your own money. Our management services scale with your goals, not our retainer. That’s how the best PPC results happen. Comprehensive Digital Marketing Integration Seamlessly integrate paid search into your overall digital marketing strategy for a cohesive and impactful online presence. We are located in Orange County (Irvine, CA) and services companies throughout North America! Ready to Transform Your Paid Search Presence? Contact us Today! Like Being in the Know? Then Subscribe to our Newsletter! 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What Is Agentic Marketing? The Marketer’s Plain-English Guide to AI Agents The 2026 AEO, GEO, and LLM Glossary: Every AI Search Term Marketers Need to Know Recent Comments Archives May 2026 April 2026 March 2026 February 2026 January 2026 December 2025 November 2025 October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 January 2022 December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 January 2019 December 2018 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 December 2017 October 2017 September 2017 August 2017 February 2017 Meta Log in Entries feed Comments feed WordPress.org Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Video Strategy Increases Brand Engagement And Conversion For Global Baby Brand < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Video Strategy Increases Brand Engagement And Conversion For Global Baby Brand Deliverables 9 High-Impact Videos 18 Optimized TV & Social Ads Full-Funnel Creative Coverage Challenge Ergobaby needed engaging, full-funnel video content to promote their Omni Deluxe Carrier and Metro 3 Stroller. They wanted to repurpose existing footage into fresh creative that could drive awareness, consideration, and conversion across global platforms. Solution Your Marketing People developed 9 tailored video ads using the “Two Truths” theme, optimized for both social and TV. Ergobaby’s Two Truths campaign embraces the duality of parenting, how it can be both challenging and joyful. It highlights real moments and how Ergobaby supports parents through them. By combining strong messaging, platform-specific formatting, and strategic CTAs, YMP delivered 18 final assets that balanced brand storytelling with performance goals. “The team portrays organization, attention to detail, and creative vision.” See the results. More Case Studies Ecommerce Apparel Brand Doubles Roas Goals With Expanded Paid Search eCommerce Accelerating eCommerce Growth with Google, Meta, and Instagram Ads eCommerce Google Ads Performance Drives Holiday Growth For Luxury Fragrance Brand eCommerce International Paid Media Strategy Yields 4x Roas eCommerce Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Productive Google Rep Calls Are Possible. Here’s How. Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact The Perfect Recipe for a Productive Google Ads Rep Call Google Google May 8, 2026 Do a quick search on the PPC subreddit or the Google Help forums, and you’ll quickly find people complaining about the unhelpfulness of their Google Ads rep. You don’t have to be one of those people.  Your Google Ads rep can be an invaluable partner in suggesting quick fixes, defining your strategy, and even letting you in on new features before your competitors. You just need to know how to guide the call. That’s where this blog comes in. Below, we share the exact step-by-step approach we use for our digital marketing clients. Consider this your recipe for a perfectly productive Google Ads rep call. For more Google Ads tips and tricks, follow us on YouTube! Like and subscribe here: Sections Toggle 1. Be clear about your goals. 2. Ask for an agenda ahead of time.  3. Get the insights only they can provide. 4. Ask for VIP access. 5. Know what (and what not) to implement. A productive Google Ads rep call is absolutely possible 1. Be clear about your goals. The first ingredient is clarity.  Before the call, share your goals with your Google Ads rep. It could be growth, efficiency, testing, you name it.  The key is to identify them and tell your Google rep, so their recommendations can actually match what you’re trying to do. 2. Ask for an agenda ahead of time.  There’s no better way to waste a meeting than to go in without an agenda. You have better things to do!  So, ask your Google rep for an agenda ahead of time. This will give you an idea of their recommendations and the usefulness of the call before you join the Google Meet.  If you’re not interested, you can decline ahead of time.  Or, better yet, tell them what kind of strategic insights you’re looking for, which brings us to the next step… 3. Get the insights only they can provide. This is where strategy shows up — another key ingredient to a productive Google Ads call. Ask your Google Ads for a competitor analysis and industry trends report. These essential insights will help you identify areas for growth and testing.  4. Ask for VIP access. Next up, let’s add a little secret sauce. Ask your Google rep about what’s on the horizon. Have them walk through upcoming features or pilot programs you could join. Early access lets you test new features before everyone else. More importantly, it helps you shape strategy instead of reacting to it. 5. Know what (and what not) to implement. At last, it’s time to add the most important ingredient: judgment.  Be selective with what you implement. Not every recommendation deserves a yes.  If you’re on the fence about any of their recommendations, ask your Google rep to give you case studies and examples of recommendations so you can see how they worked.  A productive Google Ads rep call is absolutely possible Productive Google Ad rep calls don’t just happen. Build the recipe, control the ingredients, and you’ll get better results every time. Are you ready to sprinkle more ROI into your campaigns? Contact the Google Ads experts at Your Marketing People . You might also like What Are Responsive Ads on Google? Google , Google Ads What Are Remarketing Ads, and Where Do They Appear on Google? Google Ads , Remarketing How to Build a Strong Backlink Profile for Google Google How Large Businesses Can Maximize ROI with Google Ads Google Ads How Does Google Make Money? Google Revenue Breakdown, Google Planning Your First Google Ads or Facebook Campaign? Here’s What to Do Facebook , Google , Social Media Marketing Previous post Like Being in the Know? Then Subscribe to our Newsletter! First Name Email Address SIGN UP Categories AI/AISEO Amazon Bing Branding California Case Study Company News Content Marketing Data-Driven Attribution Digital Marketing Digital Marketing Agency Display Ads eCommerce Email Marketing Facebook Facebook Advertising Fractional CMO Google Google Ads Google Display Google Merchant Center Google Remarketing Google Search Console Google Shopping HubSpot Image Ads Influencer Marketing Instagram Instagram Marketing Instagram Stories Instagram Video Irvine Landing Pages Lead Generation LinkedIn LinkedIn Advertising Manufacturing Marketing News Marketing Tips Mobile Commerce Orange County Pay-Per-Click Photography Podcast Press Release Remarketing Reporting SEO Shopify Shopping Campaigns Smart Bidding Social Media Social Media Marketing Twitter Uncategorized Video Ads Video Marketing Voice Search webinar Website YouTube Recent Posts The Perfect Recipe for a Productive Google Ads Rep Call The 2026 Social Media Holiday Calendar Every Marketer Needs What Is the OODA Loop in Business and Marketing? What Is Agentic Marketing? The Marketer’s Plain-English Guide to AI Agents The 2026 AEO, GEO, and LLM Glossary: Every AI Search Term Marketers Need to Know Recent Comments Archives May 2026 April 2026 March 2026 February 2026 January 2026 December 2025 November 2025 October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 January 2022 December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 January 2019 December 2018 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 December 2017 October 2017 September 2017 August 2017 February 2017 Meta Log in Entries feed Comments feed WordPress.org Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Share this: Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Social Media Holiday Calendar 2026 | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact The 2026 Social Media Holiday Calendar Every Marketer Needs Uncategorized May 5, 2026 Below is a complete, month-by-month 2026 social media holiday calendar built for actual planning, not just reading. Every date your audience might care about is here: federal holidays, awareness days, cultural events, and the quirky national days that drive engagement on TikTok, Instagram, and LinkedIn. Bookmark this page, copy the dates that fit your brand, and drop them straight into your content calendar. Skip the rest with zero guilt. Sections Toggle January 2026 February 2026 March 2026 April 2026 May 2026 June 2026 July 2026 August 2026 September 2026 October 2026 November 2026 December 2026 What is a social media calendar? How do I create a social media calendar? What is the best social media calendar? What is the best free social media content planner? January 2026 Monthly themes: National Mentoring Month, Dry January, National Slavery and Human Trafficking Prevention Month Jan 1 — New Year’s Day (Federal Holiday) Jan 2 — National Science Fiction Day Jan 4 — World Braille Day Jan 8 — World Typing Day Jan 11 — Golden Globe Awards Jan 12 — Clean Off Your Desk Day Jan 14 — Dress Up Your Pet Day Jan 15 — National Hat Day Jan 16 — International Hot and Spicy Food Day Jan 19 — Martin Luther King Jr. Day (Federal Holiday) Jan 19 — National Popcorn Day Jan 20 — Blue Monday Jan 21 — National Hugging Day Jan 24 — International Day of Education Jan 25 — National Opposite Day Jan 26 — Community Manager Appreciation Day Jan 27 — National Chocolate Cake Day Jan 28 — Data Privacy Day Jan 28 — International LEGO Day Jan 31 — Inspire Your Heart with Art Day February 2026 Monthly themes: Black History Month (US), American Heart Month, LGBT+ History Month (UK), Winter Olympics Milan-Cortina 2026 (Feb 6–22), Ramadan (Feb 18–Mar 19, dates may vary) Feb 1 — Grammy Awards Feb 2 — Groundhog Day Feb 3 — National Carrot Cake Day Feb 4 — World Cancer Day Feb 5 — National Nutella Day Feb 6 — Winter Olympics Opening Ceremony (Milan) Feb 7 — National Send a Card to a Friend Day Feb 8 — Super Bowl LX (Levi’s Stadium, Santa Clara) Feb 9 — National Pizza Day Feb 10 — Safer Internet Day Feb 11 — Make a Friend Day Feb 14 — Valentine’s Day Feb 16 — Presidents’ Day (Federal Holiday) Feb 17 — Random Acts of Kindness Day Feb 17 — Lunar New Year (Year of the Fire Horse) Feb 18 — Ash Wednesday Feb 18 — Ramadan begins (date may vary) Feb 21 — International Mother Language Day Feb 22 — World Thinking Day / Winter Olympics Closing Feb 28 — National Skip the Straw Day March 2026 Monthly themes: Women’s History Month, American Red Cross Month, National Nutrition Month Mar 1 — World Compliment Day Mar 2 — Read Across America Day Mar 3 — World Wildlife Day Mar 4 — National Grammar Day Mar 6 — Employee Appreciation Day Mar 7 — National Day of Unplugging Mar 8 — Daylight Saving Time begins (US) Mar 8 — International Women’s Day Mar 8 — Mother’s Day (UK) Mar 10 — International Day of Awesomeness Mar 13 — Popcorn Lover’s Day Mar 14 — Pi Day Mar 14 — World Sleep Day Mar 15 — Academy Awards (Oscars) Mar 15 — World Consumer Rights Day Mar 17 — St. Patrick’s Day Mar 18 — Global Recycling Day Mar 20 — International Day of Happiness / Spring Equinox Mar 21 — World Down Syndrome Day Mar 22 — World Water Day Mar 28 — Earth Hour April 2026 Monthly themes: Stress Awareness Month, National Poetry Month, Earth Month, Autism Acceptance Month Apr 1 — April Fools’ Day Apr 2 — World Autism Awareness Day Apr 3 — Good Friday Apr 5 — Easter Sunday Apr 7 — World Health Day Apr 10 — National Siblings Day Apr 11 — National Pet Day Apr 14 — International Moment of Laughter Day Apr 16 — National Wear Your Pajamas to Work Day Apr 21 — World Creativity and Innovation Day Apr 22 — Earth Day Apr 23 — World Book Day Apr 23 — Take Our Daughters and Sons to Work Day Apr 28 — Pay It Forward Day Apr 30 — International Jazz Day May 2026 Monthly themes: Mental Health Awareness Month, Asian American and Pacific Islander Heritage Month, National Barbecue Month, Lupus Awareness Month May 1 — May Day / International Workers’ Day May 3 — World Press Freedom Day May 4 — Star Wars Day (“May the Fourth Be With You”) May 4 — International Firefighters’ Day May 5 — Cinco de Mayo May 5 — National Teacher Appreciation Day May 8 — World Red Cross Day May 9 — National Train Day May 10 — Mother’s Day (US) May 12 — International Nurses Day May 15 — International Day of Families May 17 — IDAHOBIT May 20 — World Bee Day May 21 — World Whisky Day May 24 — National Scavenger Hunt Day May 25 — Memorial Day (Federal Holiday) May 31 — World No Tobacco Day June 2026 Monthly themes: Pride Month, Men’s Health Month, National Caribbean American Heritage Month, FIFA World Cup 2026 (Jun 11–Jul 19, hosted across US/Mexico/Canada) Jun 1 — World Milk Day Jun 3 — World Bicycle Day Jun 4 — National Cheese Day Jun 4 — Hug Your Cat Day Jun 5 — World Environment Day Jun 5 — National Donut Day Jun 8 — World Oceans Day Jun 8 — Best Friends Day Jun 11 — FIFA World Cup 2026 kicks off Jun 12 — Loving Day Jun 14 — Flag Day Jun 14 — World Blood Donor Day Jun 18 — International Sushi Day Jun 19 — Juneteenth (Federal Holiday) Jun 20 — World Refugee Day Jun 21 — Father’s Day (US) Jun 21 — Summer Solstice (First Day of Summer) Jun 21 — International Yoga Day Jun 21 — World Music Day Jun 21 — National Selfie Day Jun 30 — Social Media Day July 2026 Monthly themes: National Ice Cream Month, National Grilling Month, Disability Pride Month Jul 4 — Independence Day (Federal Holiday) Jul 7 — World Chocolate Day Jul 11 — World Population Day Jul 17 — World Emoji Day Jul 18 — Nelson Mandela International Day Jul 19 — National Ice Cream Day (third Sunday) Jul 22 — National Hammock Day Jul 24 — National Tequila Day Jul 30 — International Day of Friendship August 2026 Monthly themes: National Immunization Awareness Month, Black Business Month, Back to School season Aug 1 — National Girlfriend Day Aug 8 — International Cat Day Aug 9 — Book Lovers Day Aug 12 — International Youth Day Aug 13 — International Left-Handers Day Aug 15 — National Relaxation Day Aug 19 — World Photography Day Aug 21 — National Senior Citizens Day Aug 23 — Ride the Wind Day Aug 26 — National Dog Day Aug 26 — Women’s Equality Day Aug 31 — National Trail Mix Day September 2026 Monthly themes: Suicide Prevention Awareness Month, Friendship Month, Hispanic Heritage Month (Sep 15–Oct 15) Sep 4 — National Wildlife Day Sep 7 — Labor Day (Federal Holiday) Sep 8 — International Literacy Day Sep 11 — Patriot Day Sep 12 — National Video Games Day Sep 13 — Positive Thinking Day Sep 15 — Hispanic Heritage Month begins Sep 15 — Make a Hat Day Sep 19 — International Talk Like a Pirate Day Sep 20–21 — Yom Kippur Sep 21 — World Gratitude Day Sep 21 — International Day of Peace Sep 22 — First Day of Fall (Autumn Equinox) Sep 26 — National Pancake Day Sep 27 — World Tourism Day Sep 29 — National Coffee Day Sep 30 — International Podcast Day October 2026 Monthly themes: Breast Cancer Awareness Month, Domestic Violence Awareness Month, National Cybersecurity Awareness Month Oct 1 — International Coffee Day Oct 2 — National Custodial Worker’s Day Oct 4 — World Animal Day Oct 5 — World Teachers’ Day Oct 10 — World Mental Health Day Oct 11 — International Day of the Girl Child Oct 12 — Columbus Day / Indigenous Peoples’ Day Oct 13 — International Suit Up Day Oct 16 — World Food Day Oct 16 — National Boss’s Day Oct 20 — International Sloth Day Oct 24 — United Nations Day Oct 29 — National Cat Day Oct 31 — Halloween November 2026 Monthly themes: Movember (Men’s Health Awareness), Native American Heritage Month, National Diabetes Month, Epilepsy Awareness Month Nov 1 — Dayl Accelerating eCommerce Growth with Google, Meta, and Instagram Ads < Digital Marketing Agency in California | Your Marketing People YoY eCommerce Growth Results 20% Increase in Revenue 93% Increase in ROAS 37% Increase in Orders Challenge Arte Italica and Crown Linen Designs had a goal of increasing their revenue by 20%. They needed help in managing their paid ad strategy for Google, Meta, and Instagram, as well as an expert in email marketing. They were poised for growth with the right team. Solution In April 2024, Your Marketing People started managing Arte Italica and Crown Linen Designs marketing efforts by implementing a comprehensive, revenue driven strategy. In just four months, YMP produced the results they were looking for. Overall revenue saw a YoY increase of 20%, while total brand orders increased 37%. In addition, Meta and Instagram ads alone saw an increase in revenue by 537%. Needless to say, the client was very happy! “Thanks for all you do, it is so great working with you all!” Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Every Business Has Untapped Potential UNLOCK YOURS the Ethos . A Higher Standard. 99% of Our Business Comes from Referrals – a true testament of the trust and satisfaction we’ve built with our clients. Our clients often tell us they value how we let the numbers guide our decisions while delivering measurable results with fast, detail-oriented execution. They also appreciate our creative approach — from fresh ad concepts to actionable takeaways that move their brand forward. We’re honored that most of our business comes from referrals, a testament to the strong relationships we’ve built along the way. More than just a marketing firm or advertising agency, we’re your partner in growth. By combining creativity, strategy, and expert execution, we maximize your digital marketing efforts, boost conversions, and help your business reach its goals. Your success story starts here. Let’s achieve the results your brand deserves – quickly, thoughtfully, and effectively. Paid Search Google, bing Be there the moment intent is highest. Our paid search experts ensure your brand dominates when customers are actively looking to buy. We design highly efficient campaigns that maximize conversions while minimizing wasted spend, giving you stronger ROAS and predictable results. LEARN MORE Paid Social Meta, Instagram Your audience lives on social — we make sure they see you . With proven frameworks for scaling Meta and Instagram, we craft thumb-stopping creative, laser-targeted audiences, and optimized campaigns that not only get clicks but generate consistent pipeline and revenue. LEARN MORE Organic Search SEO, AIO & GEO​ SEO is the long game that keeps paying dividends. We pair technical expertise with content strategy to increase visibility, traffic, and rankings for the keywords that matter to your business. More than just traffic, our SEO is designed to attract buyers who convert. LEARN MORE Email & SMS Marketing klaviyo, attentive Your owned channels are your most valuable asset — we help you unlock them. Our email and SMS campaigns build relationships that drive repeat purchases, higher lifetime value, and stronger customer loyalty. From automation to segmentation, we make every send count. LEARN MORE TikTok Marketing tiktok Attention moves fast, we help you keep up. Our team builds TikTok campaigns that blend creativity with performance, using data-backed strategy and native-style content to capture attention, drive engagement, and convert audiences into customers. From viral awareness to measurable ROI, we make TikTok work for your brand. LEARN MORE LinkedIn Marketing Linkedin. Where professionals connect, we make your brand stand out. With data-driven targeting, compelling creative, and full-funnel campaign strategy, we help you drive high-quality leads and grow your B2B pipeline. From awareness to conversions, our LinkedIn campaigns turn visibility into real business impact. GET STARTED CRO & Web Optimization Get more out of the traffic you already have. Through A/B testing, UX analysis, and landing page optimization, we increase conversion rates and average order value — ensuring your ad spend and organic traffic deliver maximum revenue. GET STARTED Connected TV Ads MNTN Your audience isn’t just scrolling — they’re streaming. We place your brand on the biggest screen in the house with precise audience targeting and premium inventory. From awareness to measurable conversions, our CTV campaigns combine the storytelling power of television with the performance of digital advertising. GET STARTED Video & Photo Production Compelling creative is the backbone of every successful campaign. Our in-house production team creates scroll-stopping visuals, lifestyle shoots, and brand stories designed for paid and organic channels. We make your brand not just seen — but remembered. GET STARTED Authenticity. Creativity. Integrity. Clients-First. Expertise. Customization. What We’re About the Works . SEE OUR ACCOMPLISHMENTS Using sound data and best practices from over 10 years of experience, our marketing services capture traffic from the entire funnel – so we not only increase your website traffic, but you also gain the most out of every lead and sale! All Case Studies eCommerce Paid Search SEO Social Video Multi-channel Ad Strategy Drives 322% Yoy Sales Growth For Fashion Retailer eCommerce, Social Organic SEO Strategy Produces 24% YoY Revenue Growth eCommerce, SEO Accelerating eCommerce Growth with Google, Meta, and Instagram Ads eCommerce, Social Ecommerce Apparel Brand Doubles Roas Goals With Expanded Paid Search eCommerce, Paid Search International Paid Media Strategy Yields 4x Roas eCommerce Smart Targeting Drives Holiday Success Across Google & Meta For Baby Brand eCommerce, Social VIEW ALL CASE STUDIES Ergobaby “The team portrays organization, attention to detail, and creative vision.” Michel Germain “Your Marketing People has rich knowledge within the consumer-products, fashion, and beauty verticals.” TDot Performance “My company would not be where it is today without Your Marketing People.” Sheertex ”Thank you so much! It's been an absolute pleasure...and I've really appreciated your professionalism and your level of commitment and versatility knowing all the constant changes that happens in fast- moving environments.” HopSkipDrive “The YMP team has been an absolute pleasure to work with. They always go above and beyond to manage our Facebook and Google accounts efficiently, constantly looking for ways to improve performance.” A Note From The Founders . As a California-based digital marketing agency, we’ve made it our primary mission to see your business succeed. We are a leading online marketing firm committed to assisting businesses across North America to achieve growth and success. Our team of devoted professionals at Your Marketing People is dedicated to providing you with highly personalized, data-driven digital marketing services that go beyond your expectations and deliver real results. From content marketing and search engine optimization to email marketing and brand development, we take a comprehensive approach to meet your brand’s goals and needs. Founded with the singular purpose of transforming your website traffic into loyal customers, our agency leverages its expertise in marketing and business strategy to pinpoint the right actions to propel your business forward. Whether you need paid search, AI marketing, or social media management, we have the experience and knowledge to deliver top-notch services that will help your business thrive. Our focus is to help your business attain its digital marketing objectives. We believe in a higher standard and will settle for nothing less. Check out our reviews from clients and see for yourself why Your Marketing People is the best digital marketing agency for your business. Our Clients some People who trust us TAKE THE NEXT STEP AND REACH OUT TODAY We're Your Marketing People . We’re here to help. We are a full-funnel digital marketing agency in California that offers digital ad management, search engine optimization, social media marketing, and email marketing services. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name * First Last Company Name * Website URL * Phone Number * Email * Services Interested In Email & SMS Marketing Organic Search Amazon Ads TikTok Marketing Paid Search Connected TV Ads Meta & Instagram CRO & Web Optimization Video & Photo Production LinkedIn Marketing Fractional CMO Message Us * Contact Your Marketing People Pick Our Brains Learn . Find what you need to know in our blog posts. VIEW ALL BLOGS The Perfect Recipe for a Productive Google Ads Rep Call The 2026 Social Media Holiday Calendar Every Marketer Blog Slider < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact From our Blog . Find what you need to know in our blog posts. The Perfect Recipe for a Productive Google Ads Rep Call The 2026 Social Media Holiday Calendar Every Marketer Needs What Is the OODA Loop in Business and Marketing? What Is Agentic Marketing? The Marketer’s Plain-English Guide to AI Agents The 2026 AEO, GEO, and LLM Glossary: Every AI Search Term Marketers Need to Know Google Ads Updates Performance Max Campaigns with AI-Produced Voiceovers The Perfect Recipe for a Productive Google Ads Rep Call Read More The 2026 Social Media Holiday Calendar Every Marketer Needs Read More What Is the OODA Loop in Business and Marketing? Read More What Is Agentic Marketing? The Marketer’s Plain-English Guide to AI Agents Read More The 2026 AEO, GEO, and LLM Glossary: Every AI Search Term Marketers Need to Know Read More Google Ads Updates Performance Max Campaigns with AI-Produced Voiceovers Read More SEO for Travel Websites: The Only Travel SEO Guide You Actually Need to Rank Higher Read More Are Links Still Important for SEO in 2026? What Backlinks Actually Do Now Read More How Often Should I Optimize My Campaigns? Read More 1 2 3 › » Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Contact < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact we'll be waiting Contact us . We are a full-funnel digital marketing agency in California that offers digital ad management, search engine optimization, social media marketing, and email marketing services. We're Here to Help . 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm 949.484.9104 [email protected] Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name * First Last Company Name * Website URL * Phone Number * Email * Services Interested In Email & SMS Marketing Organic Search Amazon Ads TikTok Marketing Paid Search Connected TV Ads Meta & Instagram CRO & Web Optimization Video & Photo Production LinkedIn Marketing Fractional CMO Message Us * Contact Your Marketing People Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed About Us < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Let Us Be Your Secret Weapon. Our job is to make you look like an all-star to all those that matter most. We are Your Marketing People – your secret weapon. We’ve got you covered. 01. Listen We discover key insights about your brand as you guide us through your interests, obstacles, and goals. 02. Strategize We dive into your data and develop an impactful, custom framework to crush goals and eliminate pain points. 03. Execute We implement the creative strategy from start to finish, delivering powerful campaigns with measurable results. Group of Experts, Fueled by Coffee You want to stay ahead of the curve and get your business in front of the right people, but technology is rolling out faster than ever. Your messaging is getting lost in the noise, and your target audience is missing out on a product or service they TRULY need and could benefit from. You’ve utilized all your in-house resources, and you’re ready to take your business to the next level. Let us be an extension of you and your team – we’ll help you stay current on recent industry trends, manage your marketing channels that need a lift, build branding around your product or services, and be here for marketing support anytime you need us. Contact Us 99% Of Our Business Comes from Referrals A Testament to Our Performance A Holistic Approach to Digital Marketing Collaboration Our team is a beautiful mix of creative and analytical minds—we complement each other and work together to deliver real results to our clients. Transparency Our team is always in the know. We consistently share our vision, knowledge, priorities, and obstacles during meetings, conference calls, emails, etc. Flexibility We run a virtual office so our employees have the option of working from anywhere. Communication is our key to outstanding performance. Fun We work hard but also make sure there’s time to get to know each other and have fun. Our last all-team meeting was a blast! We’re Here to help Let's Get Started . Contact us Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Paid Search Agency - Pay Per Click Advertising | Orange County Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact DATA-DRIVEN PAY-PER-CLICK CAMPAIGNS Managing multimillion budgets, our Paid Search team has the expertise to advance your search engine marketing efforts. From shopping campaigns, to display advertising, to search ads, we can handle it all. Our methodology is driven by data to get you the best return on investment. SEARCH ADS From skillful bidding to keyword auditing, we can implement the search strategies that bring your audience to you. SHOPPING CAMPAIGNS Let’s get your products in the carts of hungry shoppers. We'll get you ranked at the top, crushing your competitors. DISPLAY ADVERTISING Be top of mind at all times. We’ll design creative display campaigns to reach new audiences and remarket to existing. REPORTING The truth lies in the numbers - that's why we use data to drive SEM plan-of-action and pacing to keep track of budget. MEET YOUR PAID SEARCH PEOPLE Keywords, ad groups, negatives, campaigns, yikes! It can get complicated fast when it comes to Paid Search campaigns. Don’t worry – we’ve got you! Meet your Paid Search team and listen to this golden advice on how important it is to structure your account properly! TAKE A LOOK AT OUR WORK Optimize Your Landing Pages Here’s a worthwhile case study of how improving a landing page, not only increased the conversion rate, but also decreased cost per lead. Basically, the client got more leads (customers) at a lower cost than they were paying previously. Improve Your Google Shopping Campaigns For one of our eCommerce clients, we knew the impact of Shopping Campaigns would be huge for their business. We set-up and optimized the product feed, tested strategies, and ended up getting our client into the top three spaces for a majority of their keywords. LET'S TALK MARKETING STRATEGY You tried this, you tried that – it didn’t work. Then you pivoted in a different direction, but still seeing little results. Sound all too familiar? Let’s talk 1:1 Marketing Strategy and see where improvements can be made. GET YOUR FREE MARKETING STRATEGY PARTNERS Performance digital marketing for leading brands WHAT WE CAN DO FOR YOU You’re not like the rest. We completely understand, and will create a custom SEM strategy just for you. Here’s just some of our pay-per-click services we offer: Account Set-Up Full Management of Shopping, Display, and Search Ads Remarketing Campaigns Bid Tactics Ad Copy Testing Keyword Research Negative Keyword Auditing YouTube Advertising CONTACT US TO GET STARTED “My company would not be where it is today without Your Marketing People. They’re constantly finding new ways to improve our PPC campaigns. Like any business, we’re affected by seasonal ebbs and flows. Your Marketing People works that into our SEM strategy, pushing different products during various times of the year to maximize our returns. I never have to worry that they’re spending our budget wisely." Charith Perera CEO, TDot Performance Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed AEO, GEO & LLM Glossary: AI Search Terms for 2026 Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact The 2026 AEO, GEO, and LLM Glossary: Every AI Search Term Marketers Need to Know AI/AISEO Digital Marketing April 21, 2026 AI search rewrote the SEO dictionary almost overnight. Two years ago, knowing search engine optimization was enough. Today, search engines and AI have merged into one ecosystem where ranking and citation matter equally, and your 2026 SEO playbook has to speak AEO, GEO, LLM, and AIO fluently. This comprehensive glossary of AI search terms defines every acronym, concept, and measurement that actually shows up in briefs and audit decks right now, organized by category so you can find what you need fast. Bookmark it, share it with your team, or paste entries straight into your next report. Each definition is self-contained and written to be citable by the same ai systems and voice assistants we’re describing. Traditional SEO principles haven’t disappeared. They’ve expanded to cover ai-powered search experiences that didn’t exist five years ago. Sections Toggle Core acronyms every marketer needs to know AI systems, models, and platforms How AI search works: query and retrieval terms Technical terms: crawling, rendering, and structure Content format and structure terms Core acronyms every marketer needs to know AI SEO: The umbrella term for any SEO practice aimed at improving visibility in AI search engines like ChatGPT, Perplexity, Gemini, and Google AI Mode. Encompasses AEO, GEO, LLMO, and AIO as component disciplines rather than replacing them. SEO (Search Engine Optimization): The practice of optimizing content so search engines rank it higher. Some marketers have stretched the acronym to “Search Everywhere Optimization” in 2026 to reflect visibility across Google, social platforms, and ai search results. AEO (Answer Engine Optimization): Structuring on-page content so an answer engine can lift a clean, standalone passage and serve it as a direct answer. Core tactics include question-led H2s, one-sentence replies beneath each heading, short definitional paragraphs, and schema markup on structured elements like FAQs, pricing, and reviews. GEO (Generative Engine Optimization): Optimizing content for inclusion and citation inside generative AI answers from ChatGPT, Perplexity, Claude, and Gemini. The term originated in a 2023 Princeton, Georgia Tech, and IIT Delhi research paper showing that techniques like adding statistics and citing sources could lift visibility by 30 to 40 percent. GEO and AEO overlap heavily, but GEO covers the broader generative surface while AEO focuses on extractable passages. AIO (AI Optimization or AI Overviews Optimization): A term with two common meanings in 2026. Some marketers use AIO as a catch-all for every AI search tactic. Others use it specifically for optimizing content to appear inside Google’s AI Overviews feature. Always check context before building a strategy around it. LLMO (Large Language Model Optimization): Also called LLM optimization. The practice of influencing how large language models understand, recall, and represent your brand, both in training data and in live retrieval. Overlaps with GEO but emphasizes entity-level presence across the full LLM ecosystem. SXO (Search Experience Optimization): The combination of SEO and UX. A great answer served on a slow, cluttered page still loses because both users and search engines reward the entire experience, not just the text. AI systems, models, and platforms LLM (Large Language Model): A text-based AI model that predicts the next chunk of text based on patterns from training data and the context it sees in the moment. ChatGPT, Claude, Gemini, and Perplexity are all built on LLMs. ChatGPT: OpenAI’s conversational AI product and one of the most-used AI search destinations in 2026, with its own web search behavior and citation patterns. Claude: Anthropic’s conversational AI product line. Known for long-context reasoning and heavily used by developers and enterprise teams. Gemini: Google’s LLM family, powering Google AI Mode, AI Overviews, and the standalone Gemini app. Perplexity: An answer engine that combines live web retrieval with generative AI to produce cited responses. Heavily referenced in visibility tracking because its citation behavior is unusually transparent. AI Overviews: Google’s AI-generated answer box that sits above traditional search results for a growing share of queries. Replaced the earlier “Search Generative Experience” branding. Google AI Mode: A dedicated AI-first search experience inside Google, introduced at Google I/O 2025, that handles complex queries using fan-out search and synthesized answers. Generative AI: AI systems that produce new content (text, images, audio, code) based on learned patterns. The parent category that contains LLMs. AI Agents: AI systems that take multi-step actions, not just answer questions. Agents can browse, fill forms, call tools, and chain tasks together autonomously. How AI search works: query and retrieval terms Query: The user’s search input. In AI search, queries run longer than traditional search terms because users phrase requests in natural language. Prompt: The message a user sends to an AI system. Average prompts run around 20 words, far longer than keyword-style queries. Small wording changes can shift which brand gets recommended. Response: The text output the AI returns after processing a prompt. Responses can vary run-to-run because of non-determinism. Fan-out Queries: When an AI system breaks a user prompt into several related sub-queries, runs them in parallel, and synthesizes the combined results. Google Deep Search can fire hundreds of sub-queries for a single question. Search Grounding: Forcing an LLM to retrieve live web evidence before answering, which reduces hallucinations and ties the response to verifiable sources. Retrieval: The step where an AI system pulls relevant passages from indexed content before generating an answer. Strong retrieval is how your content gets cited. Semantic Search: Search that matches meaning and intent rather than exact keyword strings. As search and AI converge, semantic understanding has become the baseline expectation, which means plain language beats keyword stuffing. Conversational Search: The broader shift toward users asking full-sentence questions instead of two or three word keyword fragments. Non-determinism: The property that identical prompts can produce different AI outputs each time. Proper citation tracking requires sampling across multiple runs, not a single test. Zero-Click: A search that ends without a click to any external website because the user got the answer directly from the SERP or AI response. Zero-click rates on AI-heavy queries now dwarf traditional search behavior. SERP (Search Engine Results Page): The page a search engine returns after a query. In 2026 the SERP blends ranked blue links, AI Overviews, AI snippets, and rich results on the same screen. Featured Snippet: The extracted answer Google highlights at the top of traditional search results. Often the first thing an AI Overview builds on when forming its answer. AI Snippet: A short extract an AI engine quotes directly inside its response. Writing self-contained sentences (for example, “Pricing starts at $49 per month for 10 users”) makes your content snippet-ready. AI Answer / AI-Generated Answer: The synthesized response produced by an AI system after retrieving and combining multiple sources. These ai-generated search results cite the pages that informed them, which is the whole target of AEO and GEO. Direct Answer: A one-sentence, self-contained reply to a specific question. Direct answers lift your odds of winning both featured snippets and AI citations. Technical terms: crawling, rendering, and structure Craw Digital Marketing Services < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Data-Driven Digital Marketing Let’s Take Your Digital Marketing to New Heights OUR SERVICES Our Expertise . Your search for a top-rated marketing agency ends here! At Your Marketing People, we offer outsourced digital marketing services for mid-market and large enterprises in the USA and abroad. From SEO and PPC to email and social media , our team of experts custom-tailors each campaign for maximum impact. With online appointments and flexible service offerings, our digital marketing firm is ready to help you meet your goals! Lead Generation Using proven inbound marketing strategies, we consistently generate QUALIFIED traffic and leads for our clients. Strategy How to get from Point A to Point B? Let us draw a custom map to move your leads down the funnel successfully. E-Commerce We specialize in converting "window shopping" traffic into actual eCommerce sales. Cha-ching! Reporting Work with whichever system you're using to track marketing performance & improve upon it. We're masters at data analysis! Our Services . Paid Search Google, bing Be there the moment intent is highest. Our paid search experts ensure your brand dominates when customers are actively looking to buy. We design highly efficient campaigns that maximize conversions while minimizing wasted spend, giving you stronger ROAS and predictable results. LEARN MORE Paid Social Meta, Instagram Your audience lives on social — we make sure they see you . With proven frameworks for scaling Meta and Instagram, we craft thumb-stopping creative, laser-targeted audiences, and optimized campaigns that not only get clicks but generate consistent pipeline and revenue. LEARN MORE Organic Search SEO, AIO & GEO​ SEO is the long game that keeps paying dividends. We pair technical expertise with content strategy to increase visibility, traffic, and rankings for the keywords that matter to your business. More than just traffic, our SEO is designed to attract buyers who convert. LEARN MORE Email & SMS Marketing klaviyo, attentive Your owned channels are your most valuable asset — we help you unlock them. Our email and SMS campaigns build relationships that drive repeat purchases, higher lifetime value, and stronger customer loyalty. From automation to segmentation, we make every send count. LEARN MORE TikTok Marketing tiktok Attention moves fast, we help you keep up. Our team builds TikTok campaigns that blend creativity with performance, using data-backed strategy and native-style content to capture attention, drive engagement, and convert audiences into customers. From viral awareness to measurable ROI, we make TikTok work for your brand. LEARN MORE LinkedIn Marketing Linkedin. Where professionals connect, we make your brand stand out. With data-driven targeting, compelling creative, and full-funnel campaign strategy, we help you drive high-quality leads and grow your B2B pipeline. From awareness to conversions, our LinkedIn campaigns turn visibility into real business impact. GET STARTED CRO & Web Optimization Get more out of the traffic you already have. Through A/B testing, UX analysis, and landing page optimization, we increase conversion rates and average order value — ensuring your ad spend and organic traffic deliver maximum revenue. GET STARTED Connected TV Ads MNTN Your audience isn’t just scrolling — they’re streaming. We place your brand on the biggest screen in the house with precise audience targeting and premium inventory. From awareness to measurable conversions, our CTV campaigns combine the storytelling power of television with the performance of digital advertising. GET STARTED Video & Photo Production Compelling creative is the backbone of every successful campaign. Our in-house production team creates scroll-stopping visuals, lifestyle shoots, and brand stories designed for paid and organic channels. We make your brand not just seen — but remembered. GET STARTED Paid Social . AWARENESS Clearly define, test, and verify top-performing audiences based on interests, demographics, location, and look-a-like targeting. CONSIDERATION Educate the audience on your brand and the why behind your business. Drive qualified traffic to the website, to increase conversions and revenue. REMARKET Retarget users with a high-level of intent including time on site, page views, etc. to ensure you are in front of the RIGHT people at the RIGHT time. REPORTING We use data to drive Paid Social campaigns plan-of-action and pacing to keep track of budget. Using sound data and best practices from over 10 years of experience, our marketing services capture traffic from the entire funnel – so we not only increase your website traffic, but you also gain the most out of every lead and sale! OUR CAPABILITIES Attract Set- up email captures by offering coupon codes. Create a Welcome email program to nurture and educate. Convert & Retain Send promotional emails, new product announcements, and rewards to build customer loyalty. Advocate/Win Back Foster brand advocates with referral and review programs while driving retention with proven win-back strategies. Reporting Use data to drive your Email Marketing plan-of-action and continue to optimize email campaigns consistently. Optimize Your Email Campaigns Our email marketing strategy includes the entire marketing funnel from attraction to advocacy. We increase sales and customer retention through email automation, segmentation, quality content and conversion rate optimization. GET STARTED Instagram Facebook Tiktok Linkedin Youtube We are a full-funnel women-owned digital marketing agency and fractional CMO in California that offers Pay-Per-Click , paid social , SEO , and email marketing. Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Every Business Has Untapped Potential UNLOCK YOURS the Ethos . A Higher Standard. 99% of Our Business Comes from Referrals – a true testament of the trust and satisfaction we’ve built with our clients. Our clients often tell us they value how we let the numbers guide our decisions while delivering measurable results with fast, detail-oriented execution. They also appreciate our creative approach — from fresh ad concepts to actionable takeaways that move their brand forward. We’re honored that most of our business comes from referrals, a testament to the strong relationships we’ve built along the way. More than just a marketing firm or advertising agency, we’re your partner in growth. By combining creativity, strategy, and expert execution, we maximize your digital marketing efforts, boost conversions, and help your business reach its goals. Your success story starts here. Let’s achieve the results your brand deserves – quickly, thoughtfully, and effectively. Paid Search Google, bing Be there the moment intent is highest. Our paid search experts ensure your brand dominates when customers are actively looking to buy. We design highly efficient campaigns that maximize conversions while minimizing wasted spend, giving you stronger ROAS and predictable results. LEARN MORE Paid Social Meta, Instagram Your audience lives on social — we make sure they see you . With proven frameworks for scaling Meta and Instagram, we craft thumb-stopping creative, laser-targeted audiences, and optimized campaigns that not only get clicks but generate consistent pipeline and revenue. LEARN MORE Organic Search SEO, AIO & GEO​ SEO is the long game that keeps paying dividends. We pair technical expertise with content strategy to increase visibility, traffic, and rankings for the keywords that matter to your business. More than just traffic, our SEO is designed to attract buyers who convert. LEARN MORE Email & SMS Marketing klaviyo, attentive Your owned channels are your most valuable asset — we help you unlock them. Our email and SMS campaigns build relationships that drive repeat purchases, higher lifetime value, and stronger customer loyalty. From automation to segmentation, we make every send count. LEARN MORE TikTok Marketing tiktok Attention moves fast, we help you keep up. Our team builds TikTok campaigns that blend creativity with performance, using data-backed strategy and native-style content to capture attention, drive engagement, and convert audiences into customers. From viral awareness to measurable ROI, we make TikTok work for your brand. LEARN MORE LinkedIn Marketing Linkedin. Where professionals connect, we make your brand stand out. With data-driven targeting, compelling creative, and full-funnel campaign strategy, we help you drive high-quality leads and grow your B2B pipeline. From awareness to conversions, our LinkedIn campaigns turn visibility into real business impact. GET STARTED CRO & Web Optimization Get more out of the traffic you already have. Through A/B testing, UX analysis, and landing page optimization, we increase conversion rates and average order value — ensuring your ad spend and organic traffic deliver maximum revenue. GET STARTED Connected TV Ads MNTN Your audience isn’t just scrolling — they’re streaming. We place your brand on the biggest screen in the house with precise audience targeting and premium inventory. From awareness to measurable conversions, our CTV campaigns combine the storytelling power of television with the performance of digital advertising. GET STARTED Video & Photo Production Compelling creative is the backbone of every successful campaign. Our in-house production team creates scroll-stopping visuals, lifestyle shoots, and brand stories designed for paid and organic channels. We make your brand not just seen — but remembered. GET STARTED Authenticity. Creativity. Integrity. Clients-First. Expertise. Customization. What We’re About the Works . SEE OUR ACCOMPLISHMENTS Using sound data and best practices from over 10 years of experience, our marketing services capture traffic from the entire funnel – so we not only increase your website traffic, but you also gain the most out of every lead and sale! All Case Studies eCommerce Paid Search SEO Social Video Multi-channel Ad Strategy Drives 322% Yoy Sales Growth For Fashion Retailer eCommerce, Social Accelerating eCommerce Growth with Google, Meta, and Instagram Ads eCommerce, Social Google Ads Performance Drives Holiday Growth For Luxury Fragrance Brand eCommerce Smart Targeting Drives Holiday Success Across Google & Meta For Baby Brand eCommerce, Social Strategic Digital Marketing Increased Traffic 3x From Previous Year SEO Ecommerce Apparel Brand Doubles Roas Goals With Expanded Paid Search eCommerce, Paid Search VIEW ALL CASE STUDIES Ergobaby “The team portrays organization, attention to detail, and creative vision.” Michel Germain “Your Marketing People has rich knowledge within the consumer-products, fashion, and beauty verticals.” TDot Performance “My company would not be where it is today without Your Marketing People.” Sheertex ”Thank you so much! It's been an absolute pleasure...and I've really appreciated your professionalism and your level of commitment and versatility knowing all the constant changes that happens in fast- moving environments.” HopSkipDrive “The YMP team has been an absolute pleasure to work with. They always go above and beyond to manage our Facebook and Google accounts efficiently, constantly looking for ways to improve performance.” A Note From The Founders . As a California-based digital marketing agency, we’ve made it our primary mission to see your business succeed. We are a leading online marketing firm committed to assisting businesses across North America to achieve growth and success. Our team of devoted professionals at Your Marketing People is dedicated to providing you with highly personalized, data-driven digital marketing services that go beyond your expectations and deliver real results. From content marketing and search engine optimization to email marketing and brand development, we take a comprehensive approach to meet your brand’s goals and needs. Founded with the singular purpose of transforming your website traffic into loyal customers, our agency leverages its expertise in marketing and business strategy to pinpoint the right actions to propel your business forward. Whether you need paid search, AI marketing, or social media management, we have the experience and knowledge to deliver top-notch services that will help your business thrive. Our focus is to help your business attain its digital marketing objectives. We believe in a higher standard and will settle for nothing less. Check out our reviews from clients and see for yourself why Your Marketing People is the best digital marketing agency for your business. Our Clients some People who trust us TAKE THE NEXT STEP AND REACH OUT TODAY We're Your Marketing People . We’re here to help. We are a full-funnel digital marketing agency in California that offers digital ad management, search engine optimization, social media marketing, and email marketing services. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name * First Last Company Name * Website URL * Phone Number * Email * Services Interested In Email & SMS Marketing Organic Search Amazon Ads TikTok Marketing Paid Search Connected TV Ads Meta & Instagram CRO & Web Optimization Video & Photo Production LinkedIn Marketing Fractional CMO Message Us * Contact Your Marketing People Pick Our Brains Learn . Find what you need to know in our blog posts. VIEW ALL BLOGS The Perfect Recipe for a Productive Google Ads Rep Call The 2026 Social Media Holid Google’s Latest AI Update to Performance Max Video Campaigns Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact Google Ads Updates Performance Max Campaigns with AI-Produced Voiceovers Google Ads , Video Marketing Google Ads April 20, 2026 Do you run Performance Max campaigns ? Then we’ve got an exciting update for you. In March 2026, Google announced a new AI-driven update that will apply to certain video ads — unless you opt out.  This update is intended to enhance the viewer experience and drive better engagement for advertisers, without you having to produce any additional creative. Read on as we explain how this new feature works and break down the possible pros and cons. Never miss a Google Ads update. Like and subscribe here: Sections Toggle Google Ads AI update for existing Performance Max video ads Weighing the pros and cons of this new AI update for PMax video ads How to see the new video assets with AI voiceovers Maximizing performance from Performance Max campaigns Google Ads AI update for existing Performance Max video ads In March, Google announced a new AI update that will apply to all existing Performance Max video ads that don’t already have a voice track. If you have provided headlines and descriptions , Google AI will use that copy to generate a realistic-sounding voiceover and add it to the existing base video. It will also save the new video with the AI voiceover as a new video asset. Key points to know: This feature only applies to Performance Max video ads that don’t already have a voice track . If you have video ads that already contain a voice track, they won’t be affected. The feature is opt-out only , not opt-in. That means the setting turns on by default. If you don’t want a voiceover added to your PMax video ads, you’ll need to disable it by turning off video enhancement control in your video settings. The feature launched March 20, 2026 , so it’s possible some of your videos have already been enhanced if you had video enhancement control turned on. Weighing the pros and cons of this new AI update for PMax video ads Our team at Your Marketing People is so curious to see how this new update affects PMax ad performance. If you’re intrigued, here are the potential pros and cons to consider about this new update. Possible benefits: It’s opt-out only. So if you are excited to see how it works, you don’t have to take any action. It’s already turned on by default. It enhances your video ads with a realistic-sounding voiceover without you having to do any video editing or production work . It is designed to improve user engagement and ad performance . Possible downsides: It’s opt-out only. Yes, this one shows up on both lists. If you’re wary about having voiceovers added to your videos before reviewing them yourself, you might want to disable this feature. How to see the new video assets with AI voiceovers This Google Ads update launched on March 20, 2026. So, if you already had existing PMax videos that didn’t have a voice track, it’s possible Google AI has already added new voiceovers for you. To see how these videos turned out, you’ll want to check your asset groups and click into your asset details. From there, you can review the new video assets. Maximizing performance from Performance Max campaigns This new update is just one way to optimize your PMax campaign performance. For personalized advice on increasing your ROI from Google Ads, contact the experts at Your Marketing People . 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Proudly located in Irvine, CA, we serve medium-sized B2C and B2B businesses in the eCommerce, Retail, Tech, Real Estate, and Education space. 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm T: 949.484.9104 E: [email protected] Home Services Learn Case Studies Contact Privacy Policy Share this: Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed What Is Agentic Marketing? A Plain-English Guide on Marketing in 2026 Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact What Is Agentic Marketing? The Marketer’s Plain-English Guide to AI Agents AI/AISEO SEO April 24, 2026 Agentic marketing is the biggest shift in how campaigns get built since email service providers went mainstream. The idea is simple: instead of you running the workflow, autonomous AI agents run it for you. You set the goal. They handle the execution. This guide breaks down what agentic marketing is, how it differs from the marketing automation you already know, where it fits with AEO and GEO, and how to tell whether you need an agentic marketing platform or just better prompting habits. If you want the short version of how marketing actually changes when AI agents take the wheel, this is for you. Sections Toggle What does agentic marketing mean? What is agentic in simple words? Agentic AI definition and how it differs from other AI Is ChatGPT an agentic AI? How agentic marketing works in the real world Agentic marketing vs. traditional marketing automation Recent innovative marketing examples using AI agents What are the benefits of agentic marketing? How agentic marketing changes SEO, AEO, GEO, and LLM visibility What are the 4 main types of marketing? Choosing an agentic marketing platform What comes next for marketers Key takeaways What does agentic marketing mean? Agentic marketing is the use of autonomous AI agents to plan, execute, and optimize marketing activities with minimal human intervention. You define the strategy. The agents handle the execution. That includes building audience segments, drafting creative, sending messages, adjusting bids, and learning from results in real time. The word “agentic” comes from “agency,” meaning the capacity to act on one’s own. An agentic system doesn’t just answer a prompt. It pursues a goal across multiple steps, makes decisions as it goes, and adapts when something changes. McKinsey estimates agentic AI could eventually power roughly two-thirds of today’s marketing tasks, from content generation to audience-based media planning. For marketing teams, the practical meaning is a shift from operator to director. You stop babysitting campaigns. You start supervising a fleet of specialized AI agents that run them for you. What is agentic in simple words? Agentic simply means acting on its own. Think of the difference between a GPS that recalculates your route when you miss a turn and a paper map that just sits there. The GPS has agency. It reacts, replans, and keeps you moving toward the destination. In the AI world, an agentic system is one that can take a goal, break it into steps, use tools, and keep going until the goal is met. It can pause, check its work, try again, and make choices along the way. That’s the agentic meaning in practical terms. Not magic. Just software that can take initiative on your behalf. Agentic AI definition and how it differs from other AI Here’s a clean agentic AI definition: agentic AI is a class of AI systems, typically built on large language models, that can plan multi-step actions, use tools and APIs, and execute tasks autonomously in pursuit of a stated goal. It pairs reasoning with action. Compare that to generative AI, which produces content when asked. Generative AI gives you the email draft. Agentic AI decides who to send it to, writes it, schedules it, watches the results, and rewrites the next one. Generative AI is a skilled contractor. Agentic AI is a coworker who owns the outcome. The other useful contrast is against traditional marketing automation. Marketing automation is rule-based: when X happens, do Y. It’s reactive and brittle. An agentic system is goal-based. You tell it “increase repeat purchases from at-risk customers,” and it figures out the mix of email, offer, timing, and channel. Is ChatGPT an agentic AI? Short answer: ChatGPT by itself is a generative AI assistant, not a full agentic system. Out of the box, it responds to prompts. It doesn’t pursue goals across sessions or take real-world actions on your systems without you driving every step. That said, ChatGPT can act as the LLM engine inside an agentic system. When you give it tools (browsing, code execution, connectors to your CRM or calendar) and put it inside a loop where it can plan, act, check results, and try again, it starts to behave agentically. OpenAI’s newer agent modes and custom GPT workflows push in that direction, and the same is true for Anthropic’s Claude and Google’s Gemini. The model is one ingredient. The agent is the model plus tools, memory, and a goal. So: vanilla ChatGPT? Not quite agentic. ChatGPT wired into an ai workflow with tool access and autonomy? That edges into agentic territory. How agentic marketing works in the real world Every agentic marketing system has three moving parts. First, a customer data layer that stores unified customer profile records, behavior, and real-time signals. Second, one or more AI agents that can reason about that data and act on it. Third, connections to the channels and tools where the work gets done: email platforms, ad networks, CMS, CRM, analytics. Here’s what a typical flow looks like. A marketer types a goal into an agentic marketing platform, something like “re-engage customers who’ve lapsed for 60 days and drive them back to purchase.” The agent pulls the right audience segments from the customer profile database. It drafts email, SMS, and push variants. It picks the best send time based on past engagement patterns. It launches, watches response in real time, and shifts budget toward what’s working. If a customer clicks but doesn’t buy, the agent triggers a follow-up offer. If someone replies with a service question, the agent hands them off to a service agent with full context attached. The human team still defines the brand voice, the guardrails, and the overall marketing strategies. The agents handle the execution, the testing, and the endless small optimizations that used to eat a marketing operations team’s week. Agentic marketing vs. traditional marketing automation Traditional marketing automation tools wait. They sit there until a trigger fires, then run a pre-built sequence. If a customer does something the rule-writer didn’t anticipate, nothing happens. Agentic marketing systems act. They process signals as they arrive, decide what to do, and do it. They learn from each cycle. They coordinate across channels without someone stitching the pieces together in a journey builder. Unlike traditional automation, the system is built to handle messy, complex marketing decisions that don’t fit a clean if-then rule. A concrete example: a traditional abandoned-cart flow sends three emails over five days, period. An agentic system decides whether to send an email, SMS, or on-site offer based on the customer’s behavior over the last hour. It adjusts the discount in real time depending on inventory and customer value. It stops entirely if the person converts through another channel. Same use case, completely different execution. Recent innovative marketing examples using AI agents Some recent innovative marketing examples worth knowing: Salesforce’s Agentforce, embedded in Marketing Cloud, ships ready-made agents for campaign creation, paid media optimization, personalization decisioning, and loyalty promotion creation. A prompt like “offer 500 points to customers who spend $1,000 this month” produces the email copy, audience, and rules automatically. Qualified’s Piper is an AI SDR agent that lives on B2B websites, qualifies inbound leads in real time, books meetings, and updates the CRM with no human handoff. It’s an autonomous ai agent built for pipeline generation rather than broadcast International Paid Media Strategy Yields 4x Roas < Digital Marketing Agency in California | Your Marketing People International Growth Results 2X ROAS Months 1-3 4X ROAS in Month 4 3X ROAS w/ Increased Spend Challenge Cotton Carrier set out to grow beyond the U.S. and Canada. Knowing the challenges ahead, they turned to YMP, their trusted marketing partner of two years to help build brand awareness and drive sales in a new market. Solution Your Marketing People kicked things off with a smart paid social and search strategy, easing into a new market to build brand awareness. Within three months, they doubled ROAS in France. By month four, returns climbed past 4X. At six months, they doubled ad spend, and still saw a strong 3X ROAS. With continued success, Cotton Carrier decided to expand into more international countries. “YMP was the first to make us money on our google ad account. We have since expanded our work with YMP. They have over delivered on every project, I would not hesitate to recommend YMP to anyone.” Call Now Button Update cookies preferences Free cookie consent management tool by TermsFeed Contact < Digital Marketing Agency in California | Your Marketing People Home About Services Portfolio Learn Contact Home About Services Portfolio Learn Contact we'll be waiting Contact us . We are a full-funnel digital marketing agency in California that offers digital ad management, search engine optimization, social media marketing, and email marketing services. We're Here to Help . 200 Spectrum Center Dr, Suite 300-B Irvine, CA 92618 Mon – Fri: 8am – 6pm 949.484.9104 [email protected] Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. 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