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Ask away. 0 of 600 max characters Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us Bay Area Big Valley Marketing 1881 Page Mill Road Palo Alto, CA 94304 Map Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 25 March, 2026 Top Conversations in Tech: January 2026 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES CASE STUDIES CULTURE RESOURCES CONTACT ◈ Interior Pages — 16 pages crawledPressing Matters | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT PODCAST SERIES Hear from the storytellers who help us make sense of the world, from AI to cybersecurity. Gene Marks, President, The Marks Group April 21, 2026 Listen Jeff Burt, Freelance Tech Journalist March 17, 2026 Listen Sean Kinney, Editor In Chief/Principal Analyst, RCR Wireless News February 17, 2026 Listen Jon Reed, Co-founder, diginomica January 20, 2026 Listen Emilia David, Senior AI Reporter, VentureBeat December 9, 2025 Listen Jon Swartz, Senior Content Writer, Techstrong Group November 18, 2025 Listen Maribel Lopez, Founder & Principal Analyst, Lopez Research October 21, 2025 Listen Third Anniversary Episode: Michael Nuñez, Editor Director, VentureBeat & Fred Vogelstein, Co-Editor and Co-Founder, CrazyStupidTech September 23, 2025 Listen Allie Garfinkle, Senior Finance Reporter, Fortune August 19, 2025 Listen Annie Saunders, Editor, Tech Brew July 22, 2025 Listen Julie Bort, Editor, Startups & Venture Capital, TechCrunch June 17, 2025 Listen Jeremy Owens, Editor-in-Chief, San Francisco Business Times May 20, 2025 Listen Matt Kapko, Reporter, CyberScoop April 22, 2025 Listen Fred Vogelstein, Co-Editor and Co-Founder, CrazyStupidTech March 18, 2025 Listen Catherine Sbeglia Nin, Managing Editor, RCR Wireless News February 18, 2025 Listen Patrick Seitz, Senior Writer, Investor's Business Daily January 21, 2025 Listen Michael Krigsman, Host and Publisher, CXOTalk December 16, 2024 Listen Esther Ajao, News Writer, TechTarget November 19, 2024 Listen Michael Nuñez, Editorial Director at VentureBeat October 22, 2024 Listen Second Anniversary Episode: AI and Journalism Featuring Connie Guglielmo, Editor-at-Large at CNET, and Jennifer Strong, Executive Editor and Host at SHIFT September 24, 2024 Listen Jennifer Strong, Executive Editor and Host at Shift August 20, 2024 Listen Diana Goovaerts, Executive Editor at Fierce Network July 23, 2024 Listen Andrew Nusca, Editorial Director at Fortune BRAINSTORM June 25, 2024 Listen Rich Jaroslovsky, Senior Advisor at SmartNews Inc. May 23, 2024 Listen Sam Sabin, Axios Cybersecurity Reporter April 23, 2024 Listen Ryan Chacon, Co-Creator and CMO, IOT for All March 21, 2024 Listen Monica Alleven, Executive Editor at Fierce Wireless February 20, 2024 Listen Andy Greenberg, Senior Writer at WIRED January 16, 2024 Listen Lori Ann LaRocco, Senior Editor of Guests at CNBC December 12, 2023 Listen Alex Konrad, Forbes Senior Editor November 14, 2023 Listen Evan Kirstel, B2B & Technology Influencer September 19, 2023 Listen Anniversary Episode, with Charles Cooper, Ashley Paula-Legge and Dave Reddy September 19, 2023 Listen Sue Marek, Freelance Tech + Telco Reporter August 22, 2023 Listen Lucinda Shen, Fintech Reporter at Axios July 18, 2023 Listen Harry McCracken, Fast Co. Global Technology Editor June 13, 2023 Listen Cory Johnson, CEO of the Business Podcast Network May 16, 2023 Listen Kelly Jackson Higgins, Dark Reading Editor in Chief April 18, 2023 Listen Agam Shah, Technology Journalist March 14, 2023 Listen Don Clark, New York Times Contributor February 10, 2023 Listen Tiernan Ray, ZDNet + The Technology Letter January 9, 2023 Listen Connie Guglielmo, CNET Editor-in-Chief (2 of 2) December 8, 2022 Listen Connie Guglielmo, CNET Editor-in-Chief (1 of 2) November 16, 2022 Listen Michal Lev-Ram, Fortune Editor-at-Large October 7, 2022 Listen Jon Fortt, CNBC Anchor and Fortt Knox Host September 7, 2022 Listen Third Anniversary Episode: Michael Nuñez, Editor Director, VentureBeat & Fred Vogelstein, Co-Editor and Co-Founder, CrazyStupidTech September 23, 2025 Listen Allie Garfinkle, Senior Finance Reporter, Fortune August 19, 2025 Listen Annie Saunders, Editor, Tech Brew July 22, 2025 Listen Julie Bort, Editor, Startups & Venture Capital, TechCrunch June 17, 2025 Listen Jeremy Owens, Editor-in-Chief, San Francisco Business Times May 20, 2025 Listen Matt Kapko, Reporter, CyberScoop April 22, 2025 Listen Fred Vogelstein, Co-Editor and Co-Founder, CrazyStupidTech March 18, 2025 Listen Catherine Sbeglia Nin, Managing Editor, RCR Wireless News February 18, 2025 Listen Patrick Seitz, Senior Writer, Investor's Business Daily January 21, 2025 Listen Michael Krigsman, Host and Publisher, CXOTalk December 16, 2024 Listen Esther Ajao, News Writer, TechTarget November 19, 2024 Listen Michael Nuñez, Editorial Director at VentureBeat October 22, 2024 Listen Second Anniversary Episode: AI and Journalism Featuring Connie Guglielmo, Editor-at-Large at CNET, and Jennifer Strong, Executive Editor and Host at SHIFT September 24, 2024 Listen Jennifer Strong, Executive Editor and Host at Shift August 20, 2024 Listen Diana Goovaerts, Executive Editor at Fierce Network July 23, 2024 Listen Andrew Nusca, Editorial Director at Fortune BRAINSTORM June 25, 2024 Listen Rich Jaroslovsky, Senior Advisor at SmartNews Inc. May 23, 2024 Listen Sam Sabin, Axios Cybersecurity Reporter April 23, 2024 Listen Ryan Chacon, Co-Creator and CMO, IOT for All March 21, 2024 Listen Monica Alleven, Executive Editor at Fierce Wireless February 20, 2024 Listen Andy Greenberg, Senior Writer at WIRED January 16, 2024 Listen Lori Ann LaRocco, Senior Editor of Guests at CNBC December 12, 2023 Listen Alex Konrad, Forbes Senior Editor November 14, 2023 Listen Evan Kirstel, B2B & Technology Influencer September 19, 2023 Listen Anniversary Episode, with Charles Cooper, Ashley Paula-Legge and Dave Reddy September 19, 2023 Listen Sue Marek, Freelance Tech + Telco Reporter August 22, 2023 Listen Lucinda Shen, Fintech Reporter at Axios July 18, 2023 Listen Harry McCracken, Fast Co. Global Technology Editor June 13, 2023 Listen Cory Johnson, CEO of the Business Podcast Network May 16, 2023 Listen Kelly Jackson Higgins, Dark Reading Editor in Chief April 18, 2023 Listen Agam Shah, Technology Journalist March 14, 2023 Listen Don Clark, New York Times Contributor February 10, 2023 Listen Tiernan Ray, ZDNet + The Technology Letter January 9, 2023 Listen Connie Guglielmo, CNET Editor-in-Chief (2 of 2) December 8, 2022 Listen Connie Guglielmo, CNET Editor-in-Chief (1 of 2) November 16, 2022 Listen Michal Lev-Ram, Fortune Editor-at-Large October 7, 2022 Listen Jon Fortt, CNBC Anchor and Fortt Knox Host September 7, 2022 Listen Annie Saunders, Editor, Tech Brew July 22, 2025 Listen Julie Bort, Editor, Startups & Venture Capital, TechCrunch June 17, 2025 Listen Jeremy Owens, Editor-in-Chief, San Francisco Business Times May 20, 2025 Listen Matt Kapko, Reporter, CyberScoop April 22, 2025 Listen Fred Vogelstein, Co-Editor and Co-Founder, CrazyStupidTech March 18, 2025 Listen Catherine Sbeglia Nin, Managing Editor, RCR Wireless News February 18, 2025 Listen Patrick Seitz, Senior Writer, Investor's Business Daily January 21, 2025 Listen Michael Krigsman, Host and Publisher, CXOTalk December 16, 2024 Listen Esther Ajao, News Writer, TechTarget November 19, 2024 Listen Michael Nuñez, Editorial Director at VentureBeat October 22, 2024 Listen Second Anniversary Episode: AI and Journalism Featuring Connie Guglielmo, Editor-at-Large at CNET, and Jennifer Strong, Executive Editor and Host at SHIFT September 24, 2024 Listen Jennifer Strong, Executive Editor and Host at Shift August 20, 2024 Listen Diana Goovaerts, Executive Editor at Fierce Network July 23, 2024 Listen Andrew Nusca, Editorial Director at Fortune BRAINSTORM June 25, 2024 Listen Rich Jaroslovsky, Senior Advisor at SmartNews Inc. May 23, 2024 Listen Sam Sabin, Axios Cybersecurity Reporter April 23, 2024 Listen Ryan Chacon, Co-Creator and CMO, IOT for All March 21, 2024 Listen Monica Alleven, Executive Editor at Fierce Wireless February 20, 2024 Listen Andy Greenberg, Senior Writer at WIRED January 16, 2024 L Content Marketing | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT CONTENT MARKETING CONTENT MARKETING Unleash the power of storytelling At Big Valley Marketing, we believe that powerful storytelling is the foundation of effective marketing and business growth. Well-crafted content doesn’t just communicate—it resonates, aligning internal teams, engaging stakeholders, and driving meaningful action. Our team of seasoned journalists, editors, writers, and media professionals applies the rigor of investigative reporting to uncover the insights that matter, ensuring that every story is sharp, compelling, and relevant. We leverage our proprietary framework, the Five Ps of POV—Provocative, Prescriptive, Predictive, Persuasive, and Personal—to help executives and brands develop thought leadership that challenges conventional thinking and inspires change. Our approach is both strategic and deeply human, designed to elevate conversations and create narratives that stand out in an increasingly noisy marketplace. Ultimately, we believe that the best content is not only well-written but also well-placed—delivered in the right channels, at the right time, to the right audiences, ensuring maximum impact. The 5 Ps of POV Content Marketing Solutions Content Strategy & Planning Big Valley helps companies craft powerful narratives and stories that engage stakeholders and drive real business impact. We push our client executives and experts for depth and authenticity, within a safe and trusting environment. We uncover insights and transform them into persuasive messaging. We develop corporate narratives, thought leadership platforms, and content that fuels demand generation, media engagement, and brand differentiation. Narrative & Story Crafting Big Valley helps clients craft impactful stories and presentations for investors, analysts, media, employees, customers, and event attendees—whether for board meetings, IPO roadshows, or keynote addresses. With expertise in messaging, design, and delivery, we create stories and presentations that do more than inform—they inspire action and leave a lasting impression. We structure narratives that inform and persuade, ensuring presentations are concise, visually compelling, and backed by data and customer insights. Executive Platform & POV Development Big Valley helps executives craft POVs that go beyond generic thought leadership to challenge conventional thinking, offer valuable insights, and fuel business growth–-amplifying them via keynote speeches, bylined articles, media commentary, and digital content. Whether you want to establish credibility in a crowded market, drive engagement around key initiatives, or influence industry trends, Big Valley provides the strategy, storytelling, and execution to make your voice stand out. Demand & Sales Content Great content fuels sales and revenue, yet too much marketing content goes unused because it doesn’t align with sales needs. Big Valley bridges this gap by creating sales-ready content that is concise, consistent, and customized for different industries and use cases. Our team develops optimized messaging, campaigns, and assets that equip sales teams with the right content at the right time—so they can sell smarter and faster. Editorial Content & Blog Management From editorial planning and content creation to distribution and performance tracking, Big Valley provides the structure and expertise needed to maintain a high-quality, high-impact blog. Our team partners closely with clients to align on business goals, customer insights, sales priorities, and audience targets—ultimately, refining a new editorial mission. We bring that mission to life through thought leadership, customer success stories, and industry insights that resonate, inspire, and drive sales. Customer & Data Storytelling Customer success stories and data-driven insights are powerful tools for building trust, influencing buyers, and earning media attention. Big Valley goes beyond traditional case studies to build strategic customer co-marketing programs. We provide white-glove support for customer advocates, creating content that positions them as the hero, unlocking the power of their data, turning raw numbers into meaningful insights that enhance content and media outreach, and producing digital campaigns that resonate with prospects, partners, and journalists alike. Want to tell powerful stories? Contact Us Learn More About Our Other Practice Groups Marketing Strategy Corporate Communications Brand Strategy Marketing Intelligence Digital and Social Marketing Content Marketing Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT Let’s Talk Let's Talk Name (Required) First Last Email (Required) Enter Email Confirm Email Comments (Required) Please let us know what's on your mind. Have a question for us? Ask away. Δ INSIGHTS | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT Big Valley Marketing Blog Top Conversations in Tech: February 2026 By Taylor Voges | Comments are Closed AI Holds the Top Spot as Specific Narratives Lose SteamBroad AI stayed dominant, but February favored fewer breakout stories, while enterprise infrastructure, operational software, and selective secur Read more Top Conversations in Tech: January 2026 By Taylor Voges | Comments are Closed AI Splits Into Surfaces, Systems, and SafeguardsChat interfaces spiked, compute narratives returned, and deepfake risk forced integrity controls into the foreground.Welcome to Top Conversations in Tec Read more The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen | Comments are Closed By Adriana Nguyen, Senior Social Media ManagerNot all AI tools are created equal, and if you're a social strategist using ChatGPT for everything, you might be leaving results on the table.After testin Read more Top Conversations in Tech: 2025 Year in Review By Taylor Voges | Comments are Closed AI Kept the Crown. Execution Set the Standard.Agents broke out, control layers gained share, and umbrella narratives lost heat.Welcome to Top Conversations in Tech, where we isolate the trends gaining Read more Platform Watch: Instagram Community Engagement By Arianna Crawford | Comments are Closed By Arianna Crawford, The Social Media ExplorerPlatform Watch is a collection of posts that aims to introduce B2B marketers and communicators to new social media platforms that may enable them to gener Read more Platform Watch: Mastodon By Arianna Crawford | Comments are Closed By Arianna Crawford, The Social Media ExplorerPlatform Watch is a collection of posts that aims to introduce B2B marketers and communicators to new social media platforms that may enable them to gener Read more Platform Watch: Threads By Master Login | Comments are Closed By Arianna Crawford, The Social Media ExplorerPlatform Watch is a collection of posts that aims to introduce B2B marketers and communicators to new social media platforms that may enable them to gener Read more Platform Watch: Substack By Arianna Crawford | Comments are Closed By Arianna Crawford, The Social Media ExplorerPlatform Watch is a collection of posts that aims to introduce B2B marketers and communicators to new social media platforms that may enable them to gener Read more Top Conversations in Tech: September 2025 Trends By Taylor Voges | Comments are Closed AI Re-Accelerates, Security Operations Surge, Semis CoolWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology markete Read more The Ethics of Knowing: Data, Bias, and Responsibility By Taylor Voges | Comments are Closed It can be argued that research and knowledge create ethical responsibility. Every insight starts with interpretation. Every dataset is a composition of the questions we choose to ask, the audiences se Read more New Social Platforms Series: Discord Poised for Passionate B2B Community Creation By Arianna Crawford | Comments are Closed By Arianna Crawford, The Social Media ExplorerThe Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platfor Read more New Social Platforms Series: Can B2Bs Ignore Reddit’s Front Page of the Internet Vibes? By Arianna Crawford | Comments are Closed By Arianna Crawford, The Social Media ExplorerThe Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platfor Read more Outputs vs. Outcomes: Why We Confuse Activity with Impact By Taylor Voges | Comments are Closed Dashboards are shiny. They make us feel productive, even strategic: charts tilting up, numbers in the millions, neat comparisons against competitors. But the real trap of surface‑level metrics is this Read more Key Takeaways From Content Marketing World 2025 By Michael Weiss | Comments are Closed Last week at Content Marketing World in San Diego, I had the privilege of speaking about what I call the “five feet of fear”, that brief but daunting walk from your seat to the stage. Those steps may Read more The Discipline of Why By Taylor Voges | Comments are Closed Curiosity is not a weakness. It’s how we win.Every leader faces the same temptation: to accept the first answer, the first number, the first chart that looks convincing. Why resists that temptation. I Read more How Do You Know? The Philosophy Behind Market Intelligence By Taylor Voges | Comments are Closed By Taylor Voges, PhD and Amber Daugherty, MCMWho is the one of the most trusted technology companies in 2024? Take a moment. What comes to mind?You might name Apple, Google, or Microsoft. Or Meta. Ama Read more New Social Platforms Series: Tik Tok Offers B2Bs Creativity, Experimentation, and Humor By Arianna Crawford | Comments are Closed By Arianna Crawford, The Social Media ExplorerThe Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platfor Read more Top Conversations in Tech: July 2025 By Master Login | Comments are Closed Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects Read more Why Brand Strategy is More Vital for B2B Technology Companies in the Age of AI By Scott Friedman | Comments are Closed By Scott FriedmanThe AI revolution just commoditized everything you thought made you special. Your content, your messaging, your “thought leadership”—it’s all replicable with a prompt. Every marketer Read more Black Hat USA 2025 Key Takeaways By Karen Burke | Comments are Closed By Karen Burke and Chris PalmWith Black Hat USA 2025 now officially over, it’s time to reflect on what we saw and heard. With Black Hat reporting fewer in-person attendees than last year, attendance d Read more Cheat Sheet to Maximize Your Time at Black Hat By Alexis Harrison | Comments are Closed By Alexis HarrisonThis week at Black Hat USA, over 20,000 attendees will descend on Las Vegas, including security engineers, researchers, CISOs, public and private sector security professionals from a Read more 1 2 3 Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT SERVICES | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT OUR SERVICES SERVICES Focused, proven expertise Technology marketing is fun, but it ain’t easy. Change is a constant. There’s a daily battle against competitors old and new. The need for growth and pipeline never ends. Channels are fragmented, and data is disconnected. And now you need to pivot. We work with clients on a project basis to solve immediate problems, or on retainer to achieve long-term business objectives. We combine smart positioning, strategy and story development with compelling content and targeted activation fueled by analytics. All designed to help you Grow, Win and Lead. Our Practice Groups Brand Strategy Maximize marketing’s value and impact while driving conversion with our Brand-to-Demand approach. Marketing Strategy Align marketing initiatives with business objectives using data-driven, insight-led strategies. Content Marketing Create powerful content that fuels demand generation, media engagement, and brand differentiation. Corporate Communications Leverage brand reputation strategies, integrated storytelling, and market research to drive business success. Digital and Social Marketing Reimagine B2B marketing with creative, data-driven social activation strategies. Market Intelligence Get critical insights into brands, categories, competitors, audiences, channels, and conversations. Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT Digital and Social Marketing | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT DIGITAL AND SOCIAL MARKETING DIGITAL AND SOCIAL MARKETING Increase the effectiveness of new and evolving channels A palpable transformation is taking place in B2B digital and social marketing, enabling brands to expand beyond B2C best practices and reimagine the early twentieth century CMO playbook to evolve digital and social executions from tactical add-ons to strategic imperatives. We believe that B2B brands that sharpen their intent and dream bigger about digital and social have an exciting opportunity to unlock use cases that deliver demonstrable brand strength and differentiation improvements. To thrive in today’s fragmented and fast-moving landscape, digital and social activations must be built on the back of creativity and testing, anchored by a strong social persona and a clear brand stance. We guide clients toward manifesting this opportunity via a field-proven six-step process: Community Mapping + Follower Analysis, Competitive Benchmarking, Intelligence Gathering + Social Listening, Social Voice + Value Development, Platform Strategy + Content Pillars, Measurement Framework. By creating balance across performance data and ongoing algorithm adjustments, connecting brand and executive voices to the channels where target audiences can receive them, and maintaining alignment across wider business, marketing and communications objectives, Big Valley’s strategic digital and social recommendations increase the effectiveness of new and evolving channels to help clients grow, win and lead. Digital and Social Marketing Field-Proven Six-step Process Digital and Social Marketing Solutions Channel Strategy & Planning The key to a successful channel strategy is threefold: focus, commitment and honesty. It is not about figuring out how to be everywhere. It is about being where your audience is and engaging authentically. Big Valley collaborates with clients to bring their brands to life on the most critical channels, create a content pipeline that tells brand stories in the most engaging formats and produces an ongoing measurement framework to inform performance assessments and guide real-time campaign adjustments. Creative & Campaign Development B2B digital and social marketing audiences are hungry consumers of brand content. They crave a consistent pipeline of new messages, imaginative campaigns, inspired insights, easy to digest resources, fresh customer case studies, practical tips they can implement for their own companies, and more. Big Valley helps clients build and maintain the mechanism to meet this demand, using insights on client business and marketing goals to inform campaign development, and smart execution to deliver the social cards, carousels, slideshows, .gif images, short-form videos, artistic and informative PDFs, infographics and other content outputs that keep B2B audiences engaged. Corporate & Executive Copywriting Writing for digital and social marketing requires a unique skill set, and producing content that serves as the voice for brands or executives increases the intensity to get it right. Executives that lend their voice and likeness to digital and social marketing efforts deliver added value to a brand’s efforts to stand out. Their voices shape category storylines, add integrity, connect brand vision to business value, and strike audiences in ways the company page cannot. For brands that want to shape category narratives, build brand credibility, and activate their most important voices, Big Valley helps focus perspectives, create authentic voices and deliver sustainable activation. Channel Management & Analytics Digital and social marketing activations are powered by a steady cycle – publish, measure, assess, adjust, repeat – that is best executed by a consistent core team. At Big Valley, our digital and social experts serve as extensions of client teams, delivering a dependable and integrated presence for elevating brand and community strategy and producing real-time platform performance improvements relative to business goals and objectives. Parallel analytics capabilities produce additional data – topic and theme analysis, competitor insights, community engagement motivators, etc. – to inform new strategic digital and social programs and adjustments to existing approaches. Visual Storytelling Complex technology doesn’t have to feel complicated, and visual storytelling helps clients achieve simplicity, spark conversations, and keep brands top of mind. Big Valley brings technology stories to life on digital and social channels through attractive, eye-catching visuals. Whether infographics, engaging marketing videos, or interactive social content, Big Valley tailors assets to capture attention and drive engagement, ensuring every visual decision is strategic and measurable. SEO & Paid Media Strategy Good SEO and paid activations are good business. Brands work hard to establish credibility and trust in dynamic, fast-moving spaces. SEO and paid media contribute to the last mile, ensuring that work is put in position to do work for the business. Big Valley offers a range of SEO and paid media solutions – including technical audits, competitive SEO analysis, keyword research and library creation, paid media analysis, and planning and management – to deliver modular solutions for companies at all maturity levels. Want to elevate your presence? Contact Us Learn More About Our Other Practice Groups Marketing Strategy Corporate Communications Brand Strategy Marketing Intelligence Digital and Social Marketing Content Marketing Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT Let’s Talk Let's Talk Name (Required) First Last Email (Required) Enter Email Confirm Email Comments (Required) Please let us know what's on your mind. Have a question for us? Ask away. Δ Market Intelligence | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT MARKET INTELLIGENCE MARKET INTELLIGENCE Get outside-in data and insights to fuel strategy, decisions and actions Data and insights are the fuel for modern marketing. Tech companies tend to have detailed insight about sales pipelines and demand generation performance, but precious little intelligence on brand perceptions, audience influences, market conversations and industry trends. Big Valley’s Market Intelligence practice delivers the missing insight on brands, categories, competition, audiences, channels and conversations. Our experts in research, analytics and measurement apply a range of methods and tools to uncover the data – and make sense of it for busy executives. We dive deep with clients to clearly define objectives and KPIs at the start of every campaign. We track the progress across channels and disciplines – and dig into learnings every week, month and quarter. We distill the “So What” insights and “Now What” recommendations to inform sound decisions, strategy and actions. And we do the hard work with clients to measure and maximize value & impact. Big Valley's Market Intelligence Insights Market Intelligence Solutions Objective & KPI Definition Clear objectives and measurable KPIs are essential for driving success. We start with a deep dive into your business goals, ensuring that every marketing and communications initiative is aligned with your company’s overall strategy. Whether you’re aiming to enhance reputation, drive category creation or generate qualified leads, we work closely with you to define specific, actionable objectives. By establishing precise KPIs, we create a roadmap for performance, allowing us to measure progress and optimize tactics in real time for maximum efficiency and effectiveness. We don’t just set targets — we ensure they’re meaningful and tailored to your business. Through data-driven insights and continuous feedback loops, our team monitors KPIs to pivot when necessary, fine-tune strategies and achieve the best possible outcomes. By focusing on the right metrics, we drive impactful results that not only meet but exceed your expectations. Brand & Reputation Benchmarking We conduct brand and reputation benchmarking to better realize the path from where our clients are to where they want to go. Being thoughtful and systematic provides organizations with the data they need to make strategic decisions about brand building and reputation management, offering more opportunities for the business to grow, win and lead (beyond near-term demand). Effective benchmarking can take different forms—from media share and topic share to social listening and survey research. Each analysis provides unique insights into the attitudes and behaviors of key stakeholders, like employees or customers or partners. Taken collectively, we can identify patterns and cross-validate our findings to provide intelligence that fuels strategy and tactics, while evaluating progress over time. Category & Competitive Insights Big Valley provides an “outside-in” approach to understanding market categories and the players who shape those categories. Publicly available channels are ripe for category and competitive intelligence if you know where to look and how to mine them. Whether it’s a category landscape analysis or deep investigation into threats and opportunities, our insights enable us to advise clients with a strong, clear picture of the space they occupy—and how best to navigate. With the right intelligence, we can help you prioritize competitors for sales and marketing engagement; identify and anticipate rivals’ communication patterns; identify which topics matter most and when; and assess the relative growth and trajectory of a category. Content & Channel Performance Too many companies rely on channel-specific analysis to evaluate their content performance. We look across channels and disciplines to provide a more holistic view of both content and channel performance. For example, what can we learn from social media conversation to inform the next round of blog content? Which keywords are driving engagement across news, social and search channels? What can we learn from your customers if we just listen better? We dig into client websites, earned media, owned channels and other sources to understand what elements work across any given channel. Clients can expect more than an exhaustive list of content analytics. Instead, we develop systematic ways to assess high and low performance areas, white space opportunities, cross-channel themes, content effectiveness, brand and narrative consistencies, and keyword optimization. Crisis & Issues Monitoring Big Valley advocates for always-on issues and crisis monitoring. Instead of reacting to a hot crisis or scrambling for information, we proactively monitor and analyze our clients’ landscapes for any budding issues. Taking this approach sets our clients up for informed and strategic communication during an otherwise turbulent, and sometimes emotional, time. We develop flagging systems, reports and analyses, adjusting cadence depending on the situation at hand and using the traditional lifecycle of an issue or crisis as our guide. Points of analysis include trending topics, key stakeholder groups, message tracking, and predicted velocity over time. We provide the whole picture, looking at traditional and social media sources as well as fast-turn stakeholder research – and we offer competitive issues and crisis benchmarking to contextualize the situation for our clients. Value & Impact Analysis Measuring value is about more than just tracking numbers — it’s about creating a direct link between marketing and communications work and the overall success of your organization. We use advanced analytics to evaluate both tangible and intangible impacts of strategies. Whether it’s driving customer engagement, boosting brand reputation or increasing sales, we focus on the metrics that truly matter to your company’s top and bottom lines. Through our value and impact audits, we empower you to make data-driven decisions that optimize your marketing and communications efforts for long-term growth. Our insights not only highlight the impact of your initiatives but also offer actionable recommendations for improvement. With a deeper understanding of what works, you can refine strategies to maximize efficiency and continue to evolve with your market, ensuring that every effort directly contributes to the achievement of your business goals. Want to turn insights into impact? Contact Us Learn More About Our Other Practice Groups Marketing Strategy Corporate Communications Brand Strategy Marketing Intelligence Digital and Social Marketing Content Marketing Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE Corporate Communications | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT CORPORATE COMMUNICATIONS CORPORATE COMMUNICATIONS Address complex business communications assignments Big Valley’s expert-led corporate communications consulting and services combine brand reputation approaches, integrated storytelling and marketplace research to address business-critical challenges and help clients capitalize the opportunity to grow, win and lead in today’s dynamic economy. Our technology-focused, multi-faceted team consists of former heads of corporate communications from blue-chip technology leaders and global communications consultancy executives, as well as award-winning journalists from top technology publishers. With an average of 20+ years of B2B marketing and communications experience, Big Valley’s team is equipped to tackle some of the most complex business communications assignments including – but not limited to – financial communications, litigation communications, internal communications & change management, mergers & acquisitions, reputation recovery & management, and competitive communications. The Corporate Communications Framework Corporate Communications Solutions Communications Strategy & Planning Successful organizations know that clear, consistent communication—combined with the right action—fuels business growth and strengthens reputation. We draw on deep expertise in strategy and planning to help clients design and execute the right communications to win, lead, and grow. This includes prioritizing the right audiences and stakeholders; understanding current perceptions and behaviors; defining narratives, language and tactics to move the needle, and coordinating timing to maximum impact. Our experts combine market intelligence, proven communications techniques, and a data-driven planning process to ensure that every action advances our clients’ business objectives. Company News & Product Launches A “launch” isn’t just a project. It’s an opportunity. And companies only get one opportunity to launch themselves or a product. How, when and where to launch are questions that cannot be answered quickly or lightly. With thousands of launches in its collective experience, Big Valley knows that each one is its own unique (and tricky) road. Big Valley brings all that is required to navigate that road: deliberate decision-making, project management and a keen knowledge of how, when and which key media and influencers to engage for maximum effect. CEO & Executive Casting A company’s executives are the embodiment of the brand. That means executive casting and thought leadership are more than communications functions. They are also sales and marketing functions. They must support the company’s business goals. To help clients achieve those goals, Big Valley works with clients to systematically formulate executive casting and thought leadership programs that elevate a company’s industry position, reputation and brand on the backbone of great stories. It helps clients create an active, distinct and influential voice via defined executive personas and platforms that set them apart. Media & Influencer Engagement Big Valley understands the main objective of media and influencers engagement is not simply getting coverage; rather, it is to help sell a B2B technology company’s story and its products. To achieve this goal, Big Valley delivers media coverage, speaking opportunities, strong placements in analyst reports, influencer advocacy and awards wins. Most importantly: Big Valley delivers results that matter. Rather than pitch blindly, Big Valley’s philosophy is story first, channel second: determine the angle and then carefully target the influencers who are both most likely to be interested – and who reach the most desired audience. Issues Management & Crisis Preparation With experience advising some of the most high-profile technology companies, Big Valley’s battle-tested corporate communications experts help brands identify vulnerabilities, optimize business continuity, manage stakeholders and plan for contingencies. Across and beyond B2B technology landscape, Big Valley has crisis experience in industries and corporate matters such as airline incidents, data and privacy breaches, product defects and recalls, company restructuring, leadership transitions, class action lawsuits, financial restatements, company mergers, acquisitions and divestitures, geopolitical risks, and regulatory issues. Speaker Training & Media Coaching Big Valley’s customized spokesperson training and media coaching sessions teach clients the fundamental skills needed to be effective communicators for media interviews, presentations, speaking engagements, events, customer and employee meetings, analyst briefings, and more. Unlike other programs, Big Valley doesn’t focus solely on ensuring clients don’t say the wrong thing. Big Valley helps them craft the exact right thing to say in concise, memorable ways. Sessions are designed to help trainees feel more comfortable when communicating, become better at taking the lead when communicating, and expertly handle any question. Want to make your brand strategy work harder? Contact Us Learn More About Our Other Practice Groups Marketing Strategy Corporate Communications Brand Strategy Marketing Intelligence Digital and Social Marketing Content Marketing Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT Let’s Talk Let's Talk Name (Required) First Last Email (Required) Enter Email Confirm Email Comments (Required) Please let us know what's on your mind. Have a question for us? Ask away. Δ Marketing Strategy | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT MARKETING STRATEGY MARKETING STRATEGY Transform marketing into a growth engine Marketing leaders today are under relentless pressure, expected to deliver more impact with fewer resources in an increasingly complex market. Too often, the response is to ramp up tactical execution, churning out campaigns and content without a clear strategic foundation. The result is fragmented efforts, diminishing returns, and a lack of belief in the power of marketing. Big Valley helps CMOs and marketing leaders take a step back to move forward by developing data-driven, insight-led strategies that align marketing initiatives with business objectives. Our approach is grounded in critical thinking, deep market intelligence, and a relentless focus on value and impact. Clients gain a comprehensive roadmap for success and a new confidence in their marketing effectiveness. Whether tackling annual planning or a new product launch, Big Valley provides the expertise and partnership to transform marketing from a perceived cost center into a growth engine for the business. Our Marketing Strategy Roadmap Marketing Strategy Solutions GTM Strategy and Planning A strong marketing strategy starts with clarity of the market landscape, defining objectives, setting measurable success criteria, and aligning with the business. Whether it’s an annual plan or a specific launch, Big Valley partners with clients to build integrated marketing strategies that drive measurable value and impact. Audience Targeting Marketing without a well-defined audience is marketing without impact. Big Valley helps organizations research and define their ideal customer profile (ICP), ensuring that messaging, content and campaigns resonate with the right buyer to increase marketing effectiveness. Integrated Campaign Planning Great campaigns are born from smart strategy, precise execution, and team alignment. Big Valley delivers high-impact, integrated marketing campaigns that engage the right audiences and drive measurable results. Whether driving awareness, launching products or fueling demand, marketing investments are crafted to be effective and to enable the business. Fractional CMO Services For companies in need of senior marketing leadership without the cost of a full-time executive, Big Valley provides fractional CMO services to bridge the gap between strategy and execution. Our experienced marketing leaders seamlessly integrate into executive teams, providing strategic guidance, operational oversight, and execution excellence. Competitive Strategy Competitive pressures are constant and always evolving. Big Valley helps organizations anticipate, respond to, and differentiate themselves against competitors with research and insights to optimize their marketing and gain a competitive edge. Customer Marketing Great companies recognize that customer relationships don’t end at the close of sale. Big Valley helps businesses increase customer lifetime value by developing customer marketing strategies that deepen relationships, strengthen brand loyalty, and turn satisfied customers into powerful advocates who fuel long-term growth. Want to make your brand strategy work harder? Contact Us Learn More About Our Other Practice Groups Marketing Strategy Corporate Communications Brand Strategy Marketing Intelligence Digital and Social Marketing Content Marketing Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT Let’s Talk Let's Talk Name (Required) First Last Email (Required) Enter Email Confirm Email Comments (Required) Please let us know what's on your mind. Have a question for us? Ask away. Δ Top Conversations in Tech | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT INSIGHTS Welcome to Top Conversations in Tech Every month, we break down which topics are leading, rising, or falling to help technology marketers maximize their relevance and adapt to changing market dynamics. Read the January 2026 blog below for the latest analysis and tour the interactive chart below to see where your conversations rank. January 2026 More Top Conversations This is an awesome carousel to show your recent blog posts. Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI stayed dominant, but February Read more Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives returned, and deepfake risk Read more Top Conversations in Tech: 2025 Year in Review AI Kept the Crown. Execution Set the Standard. Agents broke out, control layers gained share, and Read more Top Conversations in Tech: September 2025 Trends AI Re-Accelerates, Security Operations Surge, Semis Cool Welcome to Top Conversations in Tech, where we isolate Read more Top Conversations in Tech: July 2025 Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting Read more Top Conversations in Tech: June 2025 Trends The Architecture of AI Welcome to Top Conversations in Tech, where we isolate the hottest trends, Read more Top Conversations in Tech: May 2025 Trends Infrastructure Access and the Diversification of AI Welcome to Top Conversations in Tech, where we isolate Read more Top Conversations in Tech: April 2025 Trends Supply Chain in the Spotlight Welcome to Top Conversations in Tech, where we isolate the hottest Read more Top Conversations in Tech: March 2025 Trends Step Aside GenAI, AI Agents are Here! Welcome to Top Conversations in Tech, where we isolate Read more Top Conversations in Tech: February 2025 Trends From Layoffs to Artificial Intelligence and Supply Chains Welcome to Top Conversations in Tech, where we Read more Top Conversations in Tech: January 2025 Trends DeepSeek Stole the Show… but Not Really Welcome to Top Conversations in Tech, where we isolate Read more Top Conversations in Tech: December 2024 Trends Call Mulder: The Case of Mysterious Drone Sightings Welcome to Top Conversations in Tech, where we Read more Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT CULTURE | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT OUR CULTURE TEAM CULTURE & VALUES We love what we do At Big Valley, we bring together passionate marketing and communications professionals and empower them to do what they love in a collaborative, supportive environment. It’s a simple formula that creates amazing results for our clients. This is how we do it. We share common values People first Recruit the best. Invest in talent. Work from anywhere. Collaborate daily. Listen and learn This is the first step of being a great consultant. Two ears, one mouth. Go deeper Dig beneath the surface. Ask tough questions. Find the “so what.” Think beyond Look around the corner. Anticipate what’s next. Create the “now what.” Solve it Stay focused on the problem. Don’t be fooled by activity. Find the fix. Stand out Lead the conversation. Challenge conventional wisdom. Bust the silos. Be responsible Contribute to the community. Fuel positive change. Be a force for good. Celebrate the work Relish the wins. Appreciate the process. Deliver impact and value always. We’re a team We bring our experts together to meet clients’ unique objectives. It’s all about teamwork. We thrive at Big Valley because we are incredibly intentional about how and why we work together. Equality We value the unique background and skillset of every team member equally. Trust We trust that each team member is working toward the same outcome and give each other the benefit of the doubt. Respect We communicate respectfully, honestly and directly, and address conflict immediately. We provide a robust benefits package , including medical, dental and vision; a generous paternal leave policy; HSA, dependent care FSA; 401k; lead incentives for all; a monthly technology stipend; and a flexible holiday schedule, PTO and VTO. You do you with us . Diverse and inclusive teams have a positive impact on our work and help us better serve customers, employees and community stakeholders. We strive to bring those with unique backgrounds and viewpoints to our team and business community. We’re a fully remote company. We’ve removed geography as a barrier to bringing together the best talent in the industry. We are a tight-knit group of experienced professionals who enjoy doing outstanding work for interesting clients and then go about enjoying our lives. If you’d like to work at Big Valley, please complete this form Name (Required) First Last Email (Required) LinkedIn Profile (Required) Δ Big Valley Marketing is a member of Pledge 1% , a global movement that inspires, educates, and empowers entrepreneurs, companies, and employees to be a force for good. We are proud to be a part of this global network of companies that have committed to community service. Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT Brand Strategy | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT BRAND STRATEGY BRAND STRATEGY Activate brand strategy as a powerful business accelerant B2B technology buyers have never been harder to win over—with more crowded market segments, longer consideration cycles, more touchpoints on the journey, and greater reliance on self-service and community content versus branded content. As audiences take control of their brand experiences, the disconnect between brand investment and business impact keeps growing. The hard truth: traditional brand strategy is failing most companies. Big Valley delivers something fundamentally different: brand strategy as a powerful business accelerant. The Brand-to-Demand approach connects brand building, demand generation and brand reputation to drive both awareness and conversion. This enables every element from brand to positioning to category to work together to maximize marketing’s value and impact. Research-driven services and frameworks don’t just shape market perceptions—they deliver measurable business results. Because today, brand strategy isn’t just about standing out—it’s about driving sustained business growth at every touchpoint. Big Valley's Brand-to-Demand Approach Brand Strategy Solutions Brand Vision A brand is a strategic asset, not just a name or logo. Big Valley develops brand strategies that shape market perceptions and build long-term value. The process is rooted in deep research, stakeholder insights, and competitive analysis. Unique differentiators are identified, and brand roadmaps are developed to drive deeper connections with key audiences. Whether launching a new brand or evolving an existing one, actionable strategies are created to drive trust and loyalty. Company Positioning Positioning defines a company’s place in the market—and it’s more than just messaging. Customer needs, competitive landscapes, and market trends are analyzed to establish positioning that is clear, compelling, and defensible. Whether there is a need to clarify a company’s purpose, refine its narrative, or shift perceptions, frameworks are developed to guide go-to-market strategies, internal alignment, and external communication to ensure long-term differentiation. Category Definition Achieving category leadership requires vision, strategy, and sustained execution. Big Valley helps clients to create, define, or align with market categories based on the greatest opportunity for differentiation and growth. Through research and industry engagement, whitespace opportunities are identified, and category narratives are crafted to resonate with analysts, media, and buyers. From thought leadership to strategic messaging, we help brands be positioned as a leader in shaping the future of their category. Brand Identity & Voice Brand identity is the face of a company—how it looks, sounds, and resonates. Big Valley brings the creative resources needed to align brand identity with long-term brand strategy. The approach goes beyond logos and color palettes to include voice, tone, and visual storytelling that help elevate and reinforce the brand’s promise and aspirations. From brand guidelines to design systems, every touchpoint is ensured to strengthen the brand experience across channels. Product Positioning A well-structured product portfolio strengthens market clarity and customer engagement. Big Valley helps brands define and differentiate their products and services within their broader brand architectures. By analyzing audience needs, competitive products and features, and internal strengths and priorities, the positioning of portfolios is refined to drive greater focus, clarity, and differentiation. Whether launching a new offering, integrating new innovations, or simplifying a complex product suite, the portfolio is ensured to tell a cohesive and compelling story. Brand-to-Demand Alignment Brand building and demand generation must work together to maximize impact. By embracing and activating brand-to-demand, Big Valley bridges that gap, ensuring brand strategy fuels lead generation and revenue growth. Positioning, messaging, campaigns, and content are aligned to engage audiences at every stage of their journey—from awareness to decision-making. This approach strengthens brand affinity while driving measurable business results, ensuring that marketing investments deliver both short-term conversions and long-term market leadership.   Want to make your brand strategy work harder? Contact Us Learn More About Our Other Practice Groups Marketing Strategy Corporate Communications Brand Strategy Marketing Intelligence Digital and Social Marketing Content Marketing Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT Let’s Talk Let's Talk Name (Required) First Last Email (Required) Enter Email Confirm Email Comments (Required) Please let us know what's on your mind. Have a question for us? Ask away. Δ About | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT ABOUT US ABOUT We deliver value and impact In today’s environment of dramatically altered traditional power dynamics, are you struggling to differentiate and articulate your positioning? Do you need a partner who can guide you and accelerate your ability to engage your customers better? Big Valley Marketing helps our clients Grow, Win and Lead by eliminating the wasted time and effort that results from marketing misalignment — too many channels to manage, highly fragmented roles and teams, compressed time cycles, disconnected data, and unclear strategies. Marketing impact is our singular focus. We dive deep into your technology. We understand what’s new, why it’s important, where it fits in the ecosystem, and how it expands or disrupts markets. We then help others understand why you’re a relevant player to be watched. We speak the language of sales. We understand revenue is a top priority. We have extensive experience working with sales and product teams to create content and campaigns that fill pipelines, improve win rates, and accelerate deal velocity. We play the long game. Whether we’re working with finessing positioning, refining competitive strategy, or targeting the right influencers, we stay focused on long-term market impact and business outcomes. 50+ Experts including full-time employees, part-time consultants and specialized partners 9 / 10 Our team has represented 9 of the 10 largest technology companies in the world F200 Clients include Fortune 200 companies, unicorn-scale startups and other technology players and pioneers $32B+ Big Valley has worked with 21 clients to achieve exits worth $32.3 billion in valuation Our team of experts Equal parts strategic and creative, with analytics at the core. Tim Marklein Founder & CEO Sharon Barclay Chief Innovation Officer Dave Nieland Head of Client Experience Raquel Scherr Director of People Operations Scott Friedman Practice Leader, Brand Strategy Michael Weiss Practice Leader, Content & Digital Dave Reddy Practice Leader, Media & Influencers Marianna Vyridi Client Partner Tracy Sciacca Client Partner Tod Freeman Client Partner Laura Bodré Director of Content Strategy Karen Burke Director of Content Strategy Forest Taylor Director of Campaign Strategy Taylor Voges Director, Research & Insights Amber Daugherty Director, Value & Impact Robert Rose Senior Content Strategy Consultant Charles Cooper Principal Writer Jun Quintana Director of AI Research Ashley Paula-Legge Media & Influencers Lead Andy Shane Media & Influencers Lead Angie Clark Media & Influencers Lead Peter Rydell Media & Influencers Lead Adriana Nguyen Director of Social Strategy Taylor Smith Social Media Manager Tida Southasarn Social Media Manager Megan Norman Senior Research Manager Joie Deslauriers Media & Content Analyst Fiona Mushi Presentation Designer Heather Austin Graphic Designer Chris Palm Cybersecurity Strategy & Policy Consultant Duane MacDonald Senior Communications Consultant Awards and Recognition Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT Big Valley | Data-driven consulting for technology marketers ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT Elevate your brand, demand, and reputation by working with our team of experts across channels and disciplines. Growth, Resilience and Celebration (!!!) Read: Founder Reflections on Three Consecutive Years on the Inc. 5000 List Creating impact with our clients FOURKITES Remaking Global Supply Chains with Great Storytelling Watch Video > MEDABLE Reinventing Clinical Trials Read Case Study > SYMANTEC Building an Editorial Engine Read Case Study > INSIGHTS Top Conversations in Tech Find out which tech topics are trending this month to maximize your relevance. Learn more. PODCASTS Pressing Matters Hear B2B influencers and journalists share their perspectives on everything from AI to cybersecurity. Listen. Clarity. Focus. Expertise. Improve brand performance, demand generation, corporate reputation, and engagement across channels and disciplines. Positioning Clearly define your company, category, product and differentiation. Brand Align and accelerate customer journeys from brand awareness to demand generation Strategy Build a plan to win mind share, media share and market share. Story Craft your narrative and POV to drive market relevance. Content Create compelling assets that drive engagement across channels. Community Authentically engage diverse audiences via digital and social media. Influence Cultivate relationships and rally media, analysts, investors and partners to your cause. Analytics Listen, learn, discover, benchmark and optimize. Early and often. Learn about our services Core Markets SaaS Cloud & Mobile Infrastructure Artificial Intelligence E-Commerce & Supply Chain Cybersecurity Digital Health Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT Marketing & Communications Resources | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT RESOURCES Big Valley Marketing Blog Get insights and perspectives from our team of experts on the latest trends in marketing, communications, and evolving technology. More Blogs BLOG “Brand to Demand” is the Future of Marketing and Communications BLOG Entrepreneurial Growth: 10 Years of Insights Pressing Matters Podcast Hear B2B technology reporters share professional insights and personal anecdotes, including their origin story, what intrigues them and what drives them. More Podcasts PODCAST Pressing Matters: Jon Fortt, CNBC Anchor and Fortt Knox Host PODCAST Pressing Matters: Harry McCracken, Fast Company Global Tech Editor Top Conversations In Tech Find out which topics are leading, rising, or falling so you can maximize your relevance and rapidly adapt to changing market dynamics. More Top Conversations TOP CONVERSATION AI Continues to Dominate, Get Ready for the Misinformation TOP CONVERSATION And now for something really frightening… Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT AI Research | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT AI Research from Big Valley Marketing REPORT AI Disclosure and Transparency: Closing the Trust Gap How is your brand disclosing the use of AI in your products, marketing, and communications? While many stakeholders have made efforts to establish guidelines for AI development and use, a unified approach to best practices and communication is still evolving in real-time. This in-depth report will help business, marketing, and communication leaders: Understand how brands, industry groups, and governments are handling AI disclosure. Develop a roadmap for transparently communicating AI use across your organization’s products, marketing, and communications. Download Report Helping technology companies for ten years to grow, win, and lead through effective, expert-driven marketing and communications. Connect I want to hire Big Valley [email protected] I want to work for Big Valley [email protected] Follow us LinkedIn Recent Posts Top Conversations in Tech: February 2026 AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI 25 March, 2026 Top Conversations in Tech: January 2026 AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives 25 February, 2026 The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content By Adriana Nguyen, Senior Social Media Manager Not all AI tools are 30 January, 2026 Copyright 2024 Big Valley Marketing | All Rights Reserved ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT CASE STUDIES | Big Valley ABOUT SERVICES Brand Strategy Marketing Strategy Content Marketing Corporate Communications Digital and Social Marketing Market Intelligence CASE STUDIES CULTURE RESOURCES Big Valley Marketing Blog Pressing Matters Podcasts Top Conversations in Tech AI Research CONTACT OUR WORK Marketing & communications case studies We love working with innovators and industry leaders to help them grow, win and lead. It’s all about finding and applying the right mix of strategy, positioning, story, content, media and analytics to fuel the business. Driving with Data > FOURKITES Building an Editorial Engine > SYMANTEC Expanding Visibility > SIGNIFYD Unveiling a Unicorn > VLOCITY Reinventing Clinical Trials > MEDABLE Breaking the Divide > CAMBIUM NETWORKS Real-time Intelligence > BROADCOM SOFTWARE Taking Retail by Storm > PENSA Video Killed the B2B Mail Star > VIDYARD Galvanizing a Platform Shift > SYMANTEC Marketing for Engineering > ARICENT Revitalizing a Tech Leader > BMC Client experience We love our clients. They’re a mix of pillars, players and pioneers in their markets. They have big ideas and strive for greatness. They value marketing and expect results. They’re ready to innovate and evolve and be unconventional. 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